Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Social and Behavioral Sciences (46)
- Business Administration, Management, and Operations (25)
- Finance and Financial Management (23)
- Marketing (22)
- Service Learning (20)
-
- Sociology (20)
- Business Analytics (16)
- Agribusiness (14)
- Communication (14)
- Education (14)
- Sales and Merchandising (14)
- Agriculture (12)
- Life Sciences (12)
- Agricultural Economics (11)
- Family and Consumer Sciences (11)
- Operations and Supply Chain Management (11)
- Agricultural Education (10)
- Agronomy and Crop Sciences (10)
- Animal Sciences (10)
- Botany (10)
- Business Law, Public Responsibility, and Ethics (10)
- Business and Corporate Communications (10)
- Environmental Studies (10)
- Food Science (10)
- Horticulture (10)
- Nutrition (10)
- Plant Sciences (10)
- Entomology (9)
- Entrepreneurial and Small Business Operations (9)
- Keyword
-
- Marketing (8)
- Internship (6)
- Service learning (6)
- Service Learning (5)
- Banking (4)
-
- COVID-19 (4)
- Food insecurity (4)
- Entrepreneurship (3)
- Price (3)
- Small Business (3)
- Sustainability (3)
- Walmart (3)
- Advertising (2)
- Amazon (2)
- Belize (2)
- Blockchain (2)
- Brand (2)
- Business (2)
- Business analytics (2)
- CSR (2)
- Corporate (2)
- Corporate Governance (2)
- Corporate Social Responsibility (2)
- Data (2)
- Discrimination (2)
- E-commerce (2)
- ESG (2)
- Economics (2)
- Finance (2)
- Food (2)
- Publication
-
- Finance Undergraduate Honors Theses (16)
- Graduate Theses and Dissertations (14)
- Marketing Undergraduate Honors Theses (13)
- Discovery, The Student Journal of Dale Bumpers College of Agricultural, Food and Life Sciences (10)
- Information Systems Undergraduate Honors Theses (9)
-
- Economics Undergraduate Honors Theses (8)
- Supply Chain Management Undergraduate Honors Theses (8)
- Management Undergraduate Honors Theses (6)
- Accounting Undergraduate Honors Theses (4)
- Apparel Merchandising and Product Development Undergraduate Honors Theses (3)
- Agricultural Economics and Agribusiness Undergraduate Honors Theses (2)
- Marketing Faculty Publications and Presentations (2)
- Industrial Engineering Undergraduate Honors Theses (1)
- Inquiry: The University of Arkansas Undergraduate Research Journal (1)
- TFSC Publications and Presentations (1)
- Publication Type
Articles 1 - 30 of 98
Full-Text Articles in Business
Marketing And The Church, Parker Panetti
Marketing And The Church, Parker Panetti
Marketing Undergraduate Honors Theses
This paper attempts to take an in-depth look at the current state of the Church in America and how marketing has and will continue to play a key role in its position in society.
The word marketing comes from the concept of the merchant buying and selling a product - in the market. From a Christian perspective, marketing tells the story of the redemptive work of Jesus Christ - who bought and redeemed mankind for a price, saved from sin, and set apart for service to the Lord. Churches have this story, the greatest story to tell, but people are …
Help Or Hindrance: How Social Media Affects The Selection And Hiring Processes Of Businesses, Alexandra Krska
Help Or Hindrance: How Social Media Affects The Selection And Hiring Processes Of Businesses, Alexandra Krska
Management Undergraduate Honors Theses
Continually, young people have been advised to be conscientious of the imagery they put on social media regarding their personal lives in preparation for employment selection. However, the use of social media in the selection process may cause Human Resource professionals to have inadvertent biases toward candidates among other moral and ethical issues. Through extensive research of the thoughts and actions of a plethora of different corporate professionals, I will analyze whether using social media as a tool in the selection process authentically produces positive unbiased results, or whether social media poses more ethical issues. With the hopes to create …
Renewed Relevance For The United States Postal Service: A Return To Supply Chain Values, Sydney Skrivanos Oliver
Renewed Relevance For The United States Postal Service: A Return To Supply Chain Values, Sydney Skrivanos Oliver
Supply Chain Management Undergraduate Honors Theses
Despite acknowledging crisis, the United States Postal Service (USPS) can remain relevant in the United States by relying on foundational logistical values to guide the implementation of their current supply chain strategies.
The idea of intentional focus dedicated to the advancement of the postal service’s supply chain is an underlying reason why USPS was able to be so successful at its formation. From its founding, the national postal service focused on many logistical values, as the success of executing these values was necessary to the nation's establishment and survival. Three of the most prominent logistical values from creating the national …
Informal Education Experiences Of Black Women-Owned Healthcare Small Businesses In Mississippi, Timothy E. Lampkin
Informal Education Experiences Of Black Women-Owned Healthcare Small Businesses In Mississippi, Timothy E. Lampkin
Graduate Theses and Dissertations
Small businesses are critical to the economic success of the United States, and several states, such as Mississippi, have a strong reliance on small business development. Through small, individually owned businesses, the overall economy is enhanced, and the quality of life for many is improved. A growing trend within the small business community is private ownership by Black women. This population segment has dramatically grown in their presence within business ownership, and it is necessary to describe elements of their success. The proposed research focuses on informal education as an enabler of this small business success. Informal education is a …
Lehman Brothers Bankruptcy: Reasons, Effects, And Outcome, Christian J. Reller
Lehman Brothers Bankruptcy: Reasons, Effects, And Outcome, Christian J. Reller
Finance Undergraduate Honors Theses
Lehman Brothers’ bankruptcy was a major turning point during the 2008 Financial Crisis, and Lehman Brothers itself has become a prime example of regulatory failure since its closing. The demise of Lehman stemmed from the repeal of the Glass-Steagall Act of 1933. The deregulation of investment banking in the 1990s forged the way for new investment practices on Wall Street. The relaxation of rules allowed investment banks to be heavily invested in volatile assets. Lehman’s issues were an extremely high leverage ratio, illiquid assets, and poor corporate governance. An extremely high leverage ratio left Lehman susceptible to large movements in …
An Investigation Of Tax Assessors’ Perception Of The Relationship Between Proactive Career Management Behaviors (Pcmbs) And Career Success: Determining The Most Valuable Career Management Behaviors, Daniel K. Berry
Graduate Theses and Dissertations
The purpose of this study was to investigate government and private-sector tax assessors’ perceptions of the relationship between proactive career management behaviors (PCMBs) and career success. The findings of the study established a foundation to assist government and private-sector tax assessor organizations with developing the human capital within and the careers of their employees. The study’s findings revealed that all four of the PCMBs (career planning, career self-exploration, environmental career exploration, and voluntary human capital development) had significant relationships to career success when tested with a multiple regression model. The study’s findings also revealed that there was no significant difference …
Three Chapters On Investments And Financial Institutions, Cao Fang
Three Chapters On Investments And Financial Institutions, Cao Fang
Graduate Theses and Dissertations
Only the stock selection (“alpha”) decisions of fund managers who trade on firm-specific information should have predictive return content. Faced with the same information, skilled fund managers make similar stock selection decisions. In Chapter one, we introduce a new measure - stock investment quality - which uses fund quality to weight asymmetries in private information reflected in deviations of fund from peer group ownership on stocks in a style segment. We show stocks ranked high on investment quality generate significantly higher excess returns that persist through the ensuing year. The positive investment quality–future return relationship is robust to alternative fund …
Societal Sustainability: Projects To Address The Three Dimensions Of A Sustainable Future, Braden K. Bateman
Societal Sustainability: Projects To Address The Three Dimensions Of A Sustainable Future, Braden K. Bateman
Graduate Theses and Dissertations
Sustainability is an important, commonly discussed societal goal regarding assurance of resources for the world to be able to enjoy a prosperous future. Three primary dimensions of sustainability include environmental, economic, and social sustainability, and objectives for various projects can be aimed at any of the three dimensions to pursue societal sustainability. Solar installations, which can be used to pursue environmental and economic sustainability, convert abundant sunlight to electricity, displacing fossil fuel use that contributes harmful greenhouse gases to the atmosphere. The regulatory environment at the state level has a significant impact on the feasibility of solar projects. At present, …
Essays On Performance Evaluation Of Portfolio Managers Of Mutual And Hedge Funds, Yuekun Liu
Essays On Performance Evaluation Of Portfolio Managers Of Mutual And Hedge Funds, Yuekun Liu
Graduate Theses and Dissertations
This dissertation consists of three essays focusing on the performance evaluation of portfolio managers of mutual and hedge funds. The first essay shows the performance of corporate bond mutual funds tends to be estimated using models with limited empirical validation. I test several models and find considerable variation in quality. That variation leads to meaningful differences with respect to the stylized facts of corporate bond fund performance. Using my preferred BENCH4 model—a novel model based on funds’ common benchmarks—I find average underperformance, substantial relative performance persistence, a small number of funds with positive alphas unattributable to luck, and positive alphas …
The Buzz Behind Alcohol Advertising: A Study Of How Alcohol Advertisements On Social Media Impact Behavior, Alexis Morgan Campbell
The Buzz Behind Alcohol Advertising: A Study Of How Alcohol Advertisements On Social Media Impact Behavior, Alexis Morgan Campbell
Graduate Theses and Dissertations
Alcohol advertisements are known to be appealing and memorable, and several researchers have investigated what makes these advertisements so attractive. Several trends have emerged regarding the content within alcohol advertisements: themes of parties, celebration, and social success within television, magazines, and social media since the 1970s. Recently, several studies found that new themes in alcohol ads have been found to be popular, especially in social media advertisements (Campbell & Chung, 2022). The elaboration likelihood model (ELM) provides insight into why a person’s attitude could be more susceptible or why their behavior could be more easily influenced by certain types of …
Will The Metaverse Be Impactful?, Thomas Cupples
Will The Metaverse Be Impactful?, Thomas Cupples
Economics Undergraduate Honors Theses
In the whirlwind that is the blockchain and cryptocurrency space, it is easy to get swept
up and lost in what is valuable and what is not valuable in the space. This report intends to
explore and increase the understanding of blockchain technologies, primarily the emerging
metaverse and its use cases, and to demonstrate a better understanding of where this emerging
market can create value. Although blockchain has received negative publicity (due to market
speculation and price volatility, as opposed to the real value of the systems), the metaverse is a
blockchain centric reality with use cases as of today. …
Exploring The Divergent Social Dimensions Of Ceo Narcissism On Internal Firm Outcomes, Andrew Brandon Blake
Exploring The Divergent Social Dimensions Of Ceo Narcissism On Internal Firm Outcomes, Andrew Brandon Blake
Graduate Theses and Dissertations
In this study, I move away from the common clinical conception of narcissism in management to a novel two-dimensional concept and measurement of narcissism. Because these dimensions are shown to have divergent motives, goals, social strategies, and behaviors, I theorize that these differences in narcissism will have diverging effects on the firm. Then, I shift the conceptual focus of CEO narcissism research from the CEO as an agentic decision-maker seeking external praise for firm consequences to an implicit social strategist who prioritizes short-term interpersonal interactions in service of narcissistic supply. I examine four internal outcomes likely to be influenced by …
Closing The Gender Gap In Entrepreneurship Education, Carolyn J. Rodeffer
Closing The Gender Gap In Entrepreneurship Education, Carolyn J. Rodeffer
Graduate Theses and Dissertations
Entrepreneurship education in higher education has been cited as a key strategy in filling the entrepreneurship talent pool, preparing students with the skills and confidence needed to start new ventures (Westhead & Solesvik, 2016). However, outcomes of entrepreneurship education for female students are less positive than for their male counterparts (Shinnar et al., 2012; Westhead & Solesvik, 2016; Wilson et al., 2007). Working within the frameworks of Bandura’s self-efficacy theory (1977), Azjen’s theory of planned behavior (1991), and Steele and Aronson’s stereotype threat theory (1995), this quantitative study utilized an experimental research design to assess the impact of role model …
Employment Discrimination’S Impact On African American’S Professional And Personal Lives, Trey D. Williams
Employment Discrimination’S Impact On African American’S Professional And Personal Lives, Trey D. Williams
Information Systems Undergraduate Honors Theses
Title VII of the Civil Rights Act of 1964 makes it illegal to discriminate against a person because of their race, color, religion, sex, or national origin. The law also protects individuals from retaliation if they complain about discrimination, participate in an employment discrimination proceeding, or reasonably oppose discrimination. Although Title VII makes discrimination illegal, it is still present in the workplace. The objective of this thesis is to discuss employee discrimination based on race and sex. Specifically, I will analyze the current workplace discrimination against African American men and women as well as the psychological, physiological, and emotional effects …
How Agriculture Could Uplift A Nation And Its People: Providing Analytical Data To Farmers In Belize, Thomas G. Stephenson
How Agriculture Could Uplift A Nation And Its People: Providing Analytical Data To Farmers In Belize, Thomas G. Stephenson
Economics Undergraduate Honors Theses
Agriculture is the bedrock of the Belize economy, but is plagued by routine issues. These problems hurt not only the economy of Belize, but also the health and well being of its citizens. By working with the Ministry of Agriculture my team surveyed the Stann Creek district of Belize to address these issues and provide much needed information to local farmers.
The Effects Of Consumer Loan Application Formats And Advertised Terms On Consumer Borrowing Decisions, Alicia M. Johnson
The Effects Of Consumer Loan Application Formats And Advertised Terms On Consumer Borrowing Decisions, Alicia M. Johnson
Graduate Theses and Dissertations
Consumers continue to demonstrate a willingness to accrue more debt. They are also more accepting of increased repayment risk via the acceptance of longer loan terms. Extant research on consumer borrowing consists primarily of experiments designed to assess consumer choices and understand how consumers evaluate loan attributes in relation to one another within consumer borrowing contexts (Kamleitner, Hoelzl, and Kirchler 2012; Ranyard et al., 2006). Thus, prior research examines consumer responses to loan information rather than the generation of loan parameters at the time of financing. With important implications for consumers, marketers of financial products, academic researchers, and federal regulators, …
Three Essays On The Effect Of Scarcity On Consumer Behavior And Firm Performance, Pritosh Kumar
Three Essays On The Effect Of Scarcity On Consumer Behavior And Firm Performance, Pritosh Kumar
Graduate Theses and Dissertations
Studies have consistently shown that scarcity plays a significant role in shaping decision making. Under conditions of scarcity, individuals tend to behave impulsively, and firms are inclined to redefine their set of priorities and strategies, ultimately impacting their performance. Considering the scant investigation of the mechanisms and effects of scarcity in the supply chain management literature, this dissertation aimed to investigate the roles of scarcity in shaping consumer behavior and firm strategy in three essays.
The first essay investigated the effect of post-stockout scarcity disclosures on consumer responses to stockouts through the lens of product scarcity and signaling theory. The …
Full Disclosure: Model Uncertainty In Adjusting For Confounders, Dieudonne Dusenge
Full Disclosure: Model Uncertainty In Adjusting For Confounders, Dieudonne Dusenge
Graduate Theses and Dissertations
This study examines the role of knowledge about underlying causal relationships in classifying controls in order to mitigate omitted- and included-variable biases. Using simulations and accounting examples, the study shows that the researcher may not distinguish good and bad controls because the underlying causal relationships are unobservable, and remedying strategies (such as the relative timing of measurement) may not remove the uncertainty in the classification. Because of the uncertainty about which controls to use, two or more models will be credible as will the distinct estimates derived from them. Next, the study shows that the current standard practice of singling …
Reconciling Conflicting Institutional Logics: Community Reinvestment Officers At The Intersection Of Public Policy And Market Forces, Meredith Mckee Adkins
Reconciling Conflicting Institutional Logics: Community Reinvestment Officers At The Intersection Of Public Policy And Market Forces, Meredith Mckee Adkins
Graduate Theses and Dissertations
Although the public policy literature has traditionally focused on public sector agencies’ roles in the policy implementation process, private sector managers who oversee regulatory mandates for their organizations are also policy actors. These actors operate between multiple conflicting field-level institutional logics that create demands that they must reconcile through their work. In the banking sector, the Community Reinvestment Act (CRA), enacted in 1977, and its associated policies are monitored by the banking regulatory agencies and implemented by the senior managers responsible for these mandates at regulated financial institutions. Simultaneously with their responsibility for the policy mission of the CRA, CRA …
Shopping Marketing Tactics That Drive Purchases, Dinesh K. Gauri
Shopping Marketing Tactics That Drive Purchases, Dinesh K. Gauri
Marketing Faculty Publications and Presentations
Technology is reshaping the retail experience. In the fight for market share, how effective are traditional marketing tactics and technology offerings at attracting shoppers?
The Forces Changing U.S. Shopping Behavior, Dinesh K. Gauri
The Forces Changing U.S. Shopping Behavior, Dinesh K. Gauri
Marketing Faculty Publications and Presentations
The future of retail is all about catering to the consumer. To survive retail’s newest challenge, retailers must understand what’s shaping consumer demand.
Active Learning With Cybersecurity, Carole Shook
Active Learning With Cybersecurity, Carole Shook
TFSC Publications and Presentations
A global campus grant was obtained in Spring 2020 to develop modules for Cybersecurity. This presentation encompasses the use of Cyberciege and case studies that require active learning of students.
Colgate-Palmolive Customer Development Year-Long Internship Project, Maggie Johnson
Colgate-Palmolive Customer Development Year-Long Internship Project, Maggie Johnson
Marketing Undergraduate Honors Theses
From June 2021 to May 2022, I had the privilege of being the Customer Development Intern in the home care department at Colgate-Palmolive. In this thesis I will unpack the experience of working with Colgate Palmolive, specifically as it pertains to my largest project for the company.
The genesis of the project was informed by observations of the company over the course of the internship. The company had a noticeable gap in the data collection tools it was utilizing. I, along with the manager and analyst of the home care team, identified a solution by using Walnut in Google Data …
A Historical And Practical Analysis For Neuromarketing In Business Practices Today, Scott Wicinski
A Historical And Practical Analysis For Neuromarketing In Business Practices Today, Scott Wicinski
Marketing Undergraduate Honors Theses
What thoughts come to your mind when you think of the term neuromarketing? In a digital age where personal privacy seems to be diminishing and data exploitation appears to be rising, many people are skeptical about businesses' attempts to combine neurology, psychology, and business. This skepticism is unfortunately, legitimate. Our history reveals plenty of occasions where businesses have exploited their customers through unethical means and traded valuable relationships and resources for profits. However, despite the flaws business can introduce, business is arguably still the most powerful tool for creating value in a community. Through business, customers have had access to …
Corporate America Gives Back: Exploring The Best Practices And Implemented Programs That Help Combat Food Insecurity In America, Emily Uvaney
Marketing Undergraduate Honors Theses
As businesses of all types become more self-aware and responsive to consumers’ interests, they are quickly adapting their business models to include pillars of philanthropy. Philanthropic qualities are especially important in regards to the CPG industry (consumer packaged goods) since they often produce food products. Many consumers and analysts believe that CPGs have a moral obligation to cater to people with various types of dietary needs, restrictions, and preferences while also helping customers meet their nutritional minimums. Companies can aid consumers in a plethora of ways. Beneficial programs can include initiatives like fundraising, food drives, internal employee assistance programs, and …
The Ethical Dilemmas Of The True Crime Genre, Jordan Smail
The Ethical Dilemmas Of The True Crime Genre, Jordan Smail
Marketing Undergraduate Honors Theses
Along with the recent mainstream popularity of true crime entertainment, the genre has been increasingly criticized for ethical violations. Interestingly, the centuries-long history of true crime and the moral debates around it has led to an abundance of literature on the subject with little to no consensus. The mere existence of true crime entertainment can even be considered controversial in some cases. For those who produce and market true crime content, a lack of common guidelines means receiving a wide range of feedback. This dichotomy of both backlash and praise being published about the same works reveals a gap in …
For The Kingdom, Jack Conway
For The Kingdom, Jack Conway
Marketing Undergraduate Honors Theses
For The Kingdom is a tabletop board game that I have developed for my thesis. In my thesis, I would like to cover three areas that have been crucial to the development of the game- the guidebook created to support and facilitate the board game, the changes made due to player feedback and testing, and the potential paths to getting the game to the market. Before Talking about those three areas, however, I will first describe the games genre and a bit about my approach to developing it.
Achieving Brand Authenticity In The Age Of Cancel Culture: Why Brands Can No Longer Be Neutral Without Being Seen As Complicit, Caitlin Paris
Achieving Brand Authenticity In The Age Of Cancel Culture: Why Brands Can No Longer Be Neutral Without Being Seen As Complicit, Caitlin Paris
Marketing Undergraduate Honors Theses
As cultural controversies arise, brands experience pressure from consumers and competitors to take a stance. The looming presence of cancel culture has increased this feeling, as users are quick to point fingers at organizations they think are falling short. However, increased brand engagement has created a gap between superficiality and moral accountability. When a crisis strikes, the media arena becomes filled with statements, pleas, and promises, but when the dust settles, those who lack action are quick to be criticized. Companies must strike a balance between focalized brand authenticity and short-term reactivity, in a culture where it is unacceptable to …
Creative Brief For Blakeman's Fine Jewelry, Abigail Bouve
Creative Brief For Blakeman's Fine Jewelry, Abigail Bouve
Marketing Undergraduate Honors Theses
According to recent trends, the global luxury market has grown due in part to a shift in young adult luxury consumers, including generations Y and Z, and millennials. Recognizing that consumer interest in luxury goods exists within this age range, new marketing strategies and insights are vital to encourage a lifetime of brand loyalty (Eastman, Shin, & Ruhland, 2020). With respect to brand loyalty, if a person were to have an exceptional experience while purchasing their first piece of fine jewelry at a store, then they would be more likely to remain a loyal customer at that same store as …
Keurig Dr. Pepper Internship: Development Of A Tool In A Big Data Environment To Uncover Risks And Opportunities, Lindsey Ross
Keurig Dr. Pepper Internship: Development Of A Tool In A Big Data Environment To Uncover Risks And Opportunities, Lindsey Ross
Marketing Undergraduate Honors Theses
Selling and sales management professions permeate job application websites. Sales is often associated with a pushy used-car dealership and cold calling. These practices are necessary, but selling, especially in our increasingly consumerist society, has long influenced and is a part of almost all business professions. You could argue that almost every employed individual operates in some sort of sales function due to the current job landscape. Whether this includes working directly with the sale of a product or even selling one’s self to a company or client. Selling in the retail space is understandably the heartbeat of the company, especially …