Business Commons^™

Twitter Sentiment Analysis: Applications In Healthcare And Finance, Jiali Wang

Dissertations

This research explores the influence of Twitter sentiment on healthcare and finance industries. It assesses how Twitter sentiment and culture measure influence COVID-19 statistics, and it investigates the impact of Twitter sentiment on S&P 1500 stock mispricing. Furthermore, it examines how tweet sentiment predicts major industry returns.

The first part examines how Hofstede’s Culture Dimensions (HCD) and Twitter economic uncertainty index (TEU) relate to COVID-19 infection rate and death rate. The results show certain aspects in HCD, such as power distance index (PDI) and masculinity (MAS) both are negatively and significantly associated with the infection rate, while indulgence (IVR) and …

The Impact On Gay Men Of Support And Enforcement Of Workplace Dei Policies: A Meta Analysis, Steven M. Vega

Student Theses and Dissertations

The poor enforcement of workplace DEI policies affects gay men in ways that are unique and invite close attention. The nature of the impact of missing or unsupported DEI policies on gay men has been widely debated in the field of human resources and communication studies, with scholars such as David Wicks, Helen Seitzer, James Ward, and Diana Winstansley arguing that these effects include lasting negative mental and physical health effects and discomfort with self-disclosure in the workplace. However, the existing research on this topic has not sufficiently considered the effects of the poor enforcement of workplace DEI policies side …

Effects Of Pay Transparency On Application Intentions Through Fairness Perceptions And Organizational Attractiveness: Diversifying The Workforce By Effectively Recruiting Younger Women, Phi Phan-Armaneous

Industrial-Organizational Psychology Dissertations

In the wake of the Great Resignation, employers are desperate to recruit and attract employees (Fanning, 2021). Women employees tend to enhance organizational performance, and as younger employees make up a substantial portion of the workforce, organizations should position themselves to attract younger women employees (McKinsey & LeanIn, 2021; 2022). I suggest pay transparency (PT) as one strategy to attract and trigger application intentions through increased fairness. In the study, I conducted an experimental study on 301 women of ages 18 to 45 where one company promoted PT, and another did not promote PT to better understand applicant attitudes. Serial …

Construction Of Talent Highland And Modernization Of Science And Technology In China, Yongnian Zheng

Bulletin of Chinese Academy of Sciences (Chinese Version)

No abstract provided.

Layout And Suggestions On China’S Science And Technology Innovation Centers At Different Levels, Wenzhong Zhang

Bulletin of Chinese Academy of Sciences (Chinese Version)

Science and technology innovation center plays an important role in transforming the mode of economic development and enhancing industrial competitiveness. The formation and development of science and technology innovation center depend on the gathering of innovative talents, the support of first-rate universities and research institutions, and the cooperation and mutual promotion between innovation organizations and enterprises. In the course of future development, China should build a multi-level network system of science and technology innovation centers with international centers which can connect to global innovation networks, national centers which are capable of leading national science and technology research and development and …

Stories And Selling: The Impact Of Narrative Storytelling In Video Commercials, Gabriela Martin

Honors Projects in Communication

In a world where business is so closely tied together with the digital world, it can become easy to miss out on the human component of the marketing field. However, it is the narrative storytelling interwoven into advertisements that make them so compelling to consumers. Customers do not just want to be told about the features of a product, but rather they want to understand how having that product will make them feel. This storytelling can be communicated across several different forms of media, but it is especially apparent in the formatting of video commercials. While basic informational videos can …

Professional Partners

DePaul Magazine

DePaul students draw on specialized skills to serve business and industrial clients.

Brides And Bridal Stores: Online Or Brick-And-Mortar, Libby C. Jones, Ismet Anitsal, Melek Meral Anitsal

Atlantic Marketing Journal

This paper explores the growing global bridal industry and the different trends, traditions, and aspects of specific countries' bridal industries. It outlines western and eastern traditions and how globalization contributes to their spread. A deeper focus is dedicated to the United States' bridal industry and the issues brick-and-mortar bridal boutiques face as more brides have started shopping at online bridal stores. The relationship between brick-and-mortar and online bridal stores is explored based on various propositions about the bridal industry's emerging challenges. These propositions include trust issues in the retail environment, convenience, selection of bridal gowns in different retail formats, incorporating …

Branding For Hope Services, Roberta Garcia

Capstone Projects and Master's Theses

Hope Services is a 501(C)(3) nonprofit organization located in Seaside, California. Hope Services was in need of a new marketing and branding plan in order to reach more people throughout the various communities that are being served. The first contributing factor is limited outreach throughout the community, the consequence to that is low client rates which brings less staff. The second contributing factor is limited caseworkers, the consequence is low levels of applications being accepted or seen. The last contributing factor is limited access to technology, the consequence is low levels of knowledge of resources for possible clients. The capstone …

Immerse, Interact, Impact: A Comparative Analysis On Selected Experiential Marketing Activations At Outside Lands Music And Arts Festival 2022, Phoebe R. Saul

Experience Industry Management

The commercial marketplace is becoming increasingly experiential. Experiential marketing activations, particularly those done at music festivals, are emerging as a highly valuable marketing tool to impact brand recognition and loyalty through the creation of unique branded experiences. The purpose of this study was to examine the experiential marketing design practices utilized at selected branded activations within Outside Lands Music and Arts Festival 2022. A comparative analysis was conducted on three selected experiential marketing activations at Outside Lands: The House by Heineken, the Music Den by Toyota, and the Ocean Love Tour by Gray Whale Gin. The findings concluded that the …

S7e9: What New Frontiers Await For Maine’S Space Economy?, Ron Lisnet, Ali Abedi, Joseph Patton

The Maine Question

University of Maine research and education have ascended beyond Earth’s atmosphere since the 1990s. For example, UMaine scientists have tested the latest hypervelocity decelerators for NASA space travel and created a wireless leak detection system for the International Space Station. Through its latest inventions and studies, and scholarship and fellowship programs, UMaine plays a critical role in advancing the state’s space economy and training future leaders in the aerospace industry. But the university is far from reaching its final frontier.

In recent years, UMaine researchers have been developing the state’s first small research satellite with the University of Southern Maine …

Help Or Hindrance: How Social Media Affects The Selection And Hiring Processes Of Businesses, Alexandra Krska

Management Undergraduate Honors Theses

Continually, young people have been advised to be conscientious of the imagery they put on social media regarding their personal lives in preparation for employment selection. However, the use of social media in the selection process may cause Human Resource professionals to have inadvertent biases toward candidates among other moral and ethical issues. Through extensive research of the thoughts and actions of a plethora of different corporate professionals, I will analyze whether using social media as a tool in the selection process authentically produces positive unbiased results, or whether social media poses more ethical issues. With the hopes to create …

The Art In Science: The University Of Michigan’S Bioartography Project, Deborah L. Gumucio Phd

The Journal of the Michigan Dental Association

"The Art in Science: The University of Michigan’s BioArtography Project" emphasizes the importance of using art to convey scientific information to the public. Scientists and medical professionals often struggle to communicate their research effectively to non-experts. The BioArtography Project, initiated in 2005, combines art and science to bridge this communication gap. It features striking images of cells and tissues under microscopes, accompanied by lay-language descriptions of the research behind each image. The project aims to engage the public, stimulate curiosity, and convey information about scientific discoveries. BioArtography images have led to meaningful discussions with the public, dispelling myths and educating …

Social Media Impact On Small Brick And Mortar Businesses, David N. Bowles

University Honors Theses

This thesis examines the implementation of various strategies and goals for small to medium brick-and-mortar enterprises regarding their use of social media. Drawing from primary data collection with small brick-and-mortar businesses within the greater metro area of Portland, Oregon, the value of social media is the ability of an organization to create a sense of value for their consumers while promoting positive relations and enhancing the consumer's ability to interact with an organization on a more personal level. Focusing on the implementation of various strategies and promotional efforts to increase the success of these small businesses and align their organizational …

Importance Of Good Communications For Generational Ag Business Transfers, Allan Vyhnalek

Cornhusker Economics

Adapted from Right Risk, volume 10, Issue 10, October 2022.

Effective communication within a farm or ranch family, especially when multiple generations are operating and managing the business, is the underpinning of all other decisions made in a family business. It is critical that farm and ranch families identify areas of contention and develop communication skills that will allow them to negotiate satisfying outcomes. This may involve basic skills training, including communication, problem solving, and decision making.

Pilgrimage Sites As Magnets Of Interfaith Tolerance: The Case Of Kemaliq Lingsar In Indonesia, Suhadah Suhadah, Deddy Mulyana, Pawit M. Yusup, Nuryah A. Sjafirah

International Journal of Religious Tourism and Pilgrimage

This study aims to reveal the practices of tolerance between the adherents of Islam and Hinduism when they were engaged in worship at Kemaliq Lingsar, a sacred religious site which is used as a pilgrimage site where both parties pray and perform religious tourism and rituals. Drawing on the interpretive approach, this study found the wisdom of the two religious communities in Lingsar Village, West Lombok Regency, Indonesia. This area exhibits unique strategies for sharing the same pilgrimage site: two communities performing their respective rituals in turn and in unison in the same space with complete understanding. This tolerance practiced …

Framing Of Covid-19 In Newspapers: A Perspective From The Us-Mexico Border, Rifat Afrin, Ahasan Harun, Gayle Prybutok, Victor Prybutok

Information Systems Faculty Publications and Presentations

The degree to which the media report a health emergency affects the seriousness with which the people respond to combat the health crisis. Engagement from local newspapers in the US has received scant scrutiny, even though there is a sizable body of scholarship on the analysis of COVID-19 news. We fill this void by focusing on the Rio Grande Valley area of the US-Mexico border. To understand the differences, we compared such local news coverage with the coverage of a national news outlet. After collecting the relevant news articles, we used sentiment analysis, rapid automatic keyword extraction (RAKE), and co-occurrence …

The Intersection Of Digital Communication & Non-Profit Organizations, Aliyah Burton

Senior Honors Theses

Non-profit organizations are actively addressing prevalent issues in society, seeking to benefit the public and those in need through various forms of intervention and programming. Non-profits have unique leadership and culture, requiring models of communication that fit these unique qualities. Communication is vital to the success of non-profits, particularly in a digital age. This thesis synthesizes the current research on non-profit culture and leadership with data on donor trends, online giving, social media practices, and more points of interest for non-profits when it comes to digital communication. Additionally, a connection is made between strong digital communication strategies and ongoing donor …

Follow Principles Of Research And Grow Up By Practicing—On Growth Of Young Talents In Science And Technology, Yungang Bao

Bulletin of Chinese Academy of Sciences (Chinese Version)

No abstract provided.

Modelling Online Advertising Design Quality Influences On Millennial Consumer Attitudes In South Africa, Rodney G. Duffett Dr, Natassha V. Miller Ms

The African Journal of Information Systems

Millennials’ advanced knowledge and exposure to product experiences, and irrelevant placement of online advertising has led to an increase of online advertising avoidance. However, effective online advertising design may assist in establishing more positive sentiments towards digital forms of marketing communication. The study used the visual rhetoric theory as the theoretical basis to examine millennial consumer attitudes. The main research aims were to propose an online advertising design quality model, and to ascertain the influence of online advertising design quality on millennial consumer attitudes. The study employed a quantitative research design via an empirical online survey. Online advertising design quality …

The Intrepid One: Fascism & The Death Of Antonio Ascari, Paul Baxa

Journal of Motorsport Culture & History

No abstract provided.

How An Abusive Supervision Climate Impacts Business-To-Business (B2b) Sales Performance, And The Roles Of Leader–Members Interdependence And Team Psychological Safety, Matthew J. Daniel

Electronic Theses and Dissertations

Sales supervisors can tremendously influence the sales teams they manage, and their behaviors can influence a team’s engagement and sales performance. Because of the supervisor’s influential role, their behavior, positive or negative, can ripple throughout the organization. As a result, a supervisor who role models abusive behavior within their organization also promotes a climate of abuse and incivility that can contribute to a toxic workplace. Abusive supervision (AS) is a significant problem in many business-to-business (B2B) sales organizations that negatively impacts the financial welfare and subjective well-being of organizations and their employees. This quantitative correlational study aimed to examine how …

Essence, Alienation And Regression Of Title Of Scientific And Technological Talents, Qiang Bai

Bulletin of Chinese Academy of Sciences (Chinese Version)

The management and use of the title of scientific and technological talents is related to the strategic planning of building a strong country in science and technology. In recent years, people have been widely criticized for the problems in the use of the titles of scientific and technological talents, and the whole society has been deeply worried about the management of many titles of scientific and technological talents. Therefore, it has important theoretical and practical value to systematically study the historical origin, connotation essence, and alienation of the title of scientific and technological talents, and find the way to return …

A Pedagogical Mystique?: Lessons Of Incorporating Feminism Into Skills-Based Communication Courses, Daniela Molta, Regina M. Luttrell Ph.D., Christopher J. Mccollough

Journal of Communication Pedagogy

It is imperative that today’s advertising, journalism, mass communication, and public relations students are prepared to engage in corporate activism and corporate social responsibility communications once in the workforce. This article explores the need for incorporating equity-based pedagogy, using feminism as one of many approaches, into skills-based communication courses. The researchers conducted 20 qualitative interviews with academics to discuss various approaches, examples, and learnings. The findings suggest that using a feminist framework to teach skills: (1) enhances the skill being taught, (2) allows students to communicate more effectively, (3) builds life skills, and (4) comes in many forms. The article …

Discussing Complex Issues Using Case Studies, Wendy Sagers

Presentations

Faculty Teaching Learning Lunch

FTLL presented by Wendy Sagers, ELCP Coordinator Wednesday, October 5 from 12 – 1 pm, in Dillin Northwest Dining Room

The case method is a way of considering the pros and cons of various solutions to a complex problem. Come discuss ways to use case studies in your classroom or club. See examples of how they are commonly used and ways to adapt them to your situation or topic.

Lunch provided by the Lacroute Initiative.

The Geopolitics Of Infrastructuralized Platforms: The Case Of Alibaba, Hong Shen, Yujia He

Patterson School of Diplomacy and International Commerce Faculty Publications

Contemporary digital platforms have become increasingly infrastructuralized, and started to raise geopolitical tensions with their global expansion. Amidst the heightened geopolitical competition between the US and China, the growing power of Chinese infrastructuralized platforms has made them the center of recent geopolitical dynamics. Drawing from an exploratory case study, this paper discusses Alibaba, one of the most prominent Chinese Internet giants, as an infrastructuralized platform, and highlights its geopolitical struggles. Often perceived as an e-commerce company, Alibaba has become ‘infrastructuralized’: its now-massive digital empire has moved beyond e-commerce, expanding into almost every aspect of China’s and global digital economy such …

Examining Social Media Views On Post-Pandemic Tourism Rebuilding: The Case Of Twitter, Muharrem Tuna, Nilgun Demirel Ili, Onur Celen

University of South Florida (USF) M3 Publishing

The world is trying to keep up with the COVID-19 pandemic's new normal conditions. The ongoing pandemic has adversely affected global tourism sectors and their activities like all sectors. Institutions and organizations in various countries, especially UNWTO, are taking initiatives to ensure the recovery of the tourism sector, which has been seriously affected by the COVID-19 pandemic. Therefore, the case study design, one of the qualitative analysis methods, was used to examine the views on social media activity (motivation) that occurred for the resumption of tourism. In the study, the effects of the pandemic on tourism were determined and a …

Examining The Websites Of Fine Dining Restaurants Within The Framework Of Web-Based Marketing: Sample Of The World’S 50 Best Restaurants, Duran Cankul, Batuhan Aktepe

University of South Florida (USF) M3 Publishing

In this research, it is aimed to examine the websites of the world's best 50 restaurants within the scope of web-based marketing. In the research conducted for this purpose, the document analysis technique, which is one of the qualitative research methods, was used. According to the list of The World's 50 Best Restaurants, one of the most important restaurant rating systems in the world, the first 50 restaurants were included in the research. Content analysis was applied to the data obtained in the research. In the research, it was concluded that the websites were created under the headings of communication, …

Columnas: The Honors Program Newsletter At Bentley University, Debayan Sen, Hailey Jennato, Gabe Holmes, Daniel Furze

Honors Program

Page 1: SOCIAL MEDIA—A VEHICLE FOR SOCIAL CHANGE OR VIRTUE SIGNALING? ~ By Debayan Sen ’23

Page 2: WILL ARTIFICIAL INTELLIGENCE AND ROBOTICS REPLACE THE HUMAN WORKER? ~ By Hailey Jennato ’24

Page 3: HOW TO HEALTHILY COMMUNICATE IN A RELATIONSHIP: NO, NOT JUST A ROMANTIC ONE ~ By Gabe Holmes ’26

Page 4: THE W SLANT ~ By Daniel Furze ’26

Raj Soin College Of Buisness News Letter - October 2022, Raj Soin College Of Buisness, Wright State University

Raj Soin College of Business Newsletter

A six page newsletter created by the Raj Soin College of Business at Wright State University. This newsletter includes a upcoming events, message from the dean, and more.