Business Commons^™

A Note On The Relationship Between Covid-19 And Stock Market Return: Evidence From South Asia, Md Arafat Rahman, Md Mohsan Khudri, Muhammad Kamran, Pakeezah Butt

Research outputs 2014 to 2021

Purpose: The transformation of coronavirus disease (COVID-19) from a regional health crisis in a Chinese city to a global pandemic has caused severe damage not only to the natural and economic lives of human beings but also to the financial markets. The rapidly pervading and daunting consequences of COVID-19 spread have plummeted the stock markets to their lowest levels in many decades especially in South Asia. This concern motivates us to investigate the stock markets’ response to the COVID-19 pandemic in four South Asian countries: Bangladesh, India, Pakistan and Sri Lanka. This study aims to investigate the causal impact of …

Leveraging Both Art And Science In National Level Sales Competitions, Sarah Obermeyer

Honors Theses

The following report is an analysis of the preparation and results that come from utilizing both the art and science of sales while preparing the Western Michigan University team for the 2022 National Collegiate Sales Competition. In this report, I introduce Western Michigan University's sales and business marketing program and review how the National Collegiate Sales Competition functions. There is an analysis of which aspects of art and science the competitors leveraged in their preparation to give them a competitive edge. Finally, I review the competition results and takeaways. Any data or information cited in the paper can be found …

Warehouse And Logistics: Smart Picking With Vuzix Smart Glasses, Elise Hemink

Frameless

Vuzix is an industry leader in augmented reality (AR) technology. We provide innovative products to an array of industries, a few being defense, security, enterprise, and consumers. Our AR technology provides a perfect balance of engagement in the digital and real worlds thanks to their innovative optics, AI apps and 5G capability.

Rainbowashing: Does It Impact Purchase Intention?, Ramon Luis Fille

Honors Projects in Marketing

Cause related marketing efforts by multiple brands have grown over the past few years. With the growth of social media and even more awareness for multiple causes, consumers are pickier when it comes to brands that supports them. While many studies have been done when it comes to “greenwashing” (the tactics of brands to show their green initiatives), there are still more that needs to be done to understand the impact of “rainbowashing” marketing methods on consumer purchase intention. The importance of this study and how it can affect businesses are discussed. To get a feel for the potential effect …

Footballer Valuations: Valuing World-Class Football Players Against Transfer Fees, Louis Diblasi

Honors Projects in Economics

This paper aims to create a model to value European football players. It will do so by comparing a player's transfer fee and then measuring their value based on performances in the season after the transfer has occurred. The model will be applied to Europe's top five leagues: the English Premier League, Serie A, La Liga, Ligue 1, and the German Bundesliga. This study takes variables from multiple past studies to be used in the model, and adds a valuation for goalkeepers, which has never been done before. The goal of this study is to measure the variables that contribute …

What Cache County Leaders And Residents Can Do To Strengthen The Impact Of Girls And Women In Their Area, Angie Kleven, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2022 gathering of 33 leaders and residents in Cache County, Utah. Girls and women face challenges unique to the area in which they live, and the goal of this gathering was to identify those barriers and determine strategies and initiatives that local leaders and residents can implement to address them. This document includes recommendations in the following areas: education, health and wellbeing, business and economics, culture and religion, and community engagement.

Assessing Happiness: An Evaluation Of The Latin American Paradox In The United States, Daniel J. Maisch

Honors Projects

Abstract: This research project investigates an array of pecuniary and non-pecuniary factors and their effect on happiness trends within the United States’ Latino population. Happiness Economics is a new field of economic study coined in the 1970s by Richard Easterlin. This new field of study laid the foundation for further research and, ultimately, led to the discovery of the Latin American Paradox. The Latin American Paradox identifies high levels of happiness amongst Latinos within Latin America and the United States, with low levels of economic prosperity. This study uses Mental Health data from IPUMS Health Survey to investigate the different …

Predicting And Composing A Top Ten Billboard Hot 100 Single With Descriptive Analytics And Classification, Matthew Deamon

Honors Projects

In late 20^th and early 21^st century Western popular music, there are cyclical structures, sounds, and themes that come and go with historical trends. Not only do the production techniques utilized reflect technological advancements (the Yamaha DX7, the Roland 808, etc.), the art form reflects contemporary cultural attitudes through lyrics and stylistic choice. Through this lens, pop songs can serve as historical artifacts for their unique ability to captivate listeners based on their generally acceptable and familiar elements, both upon release and with future audiences. It raises the questions: “Can a chronological analysis of artistic choices reveal trends …

College Students' Energy Drink Consumption And Sponsor Recall, Daniel Sewell, Kyu-Soo Chung

Symposium of Student Scholars

Energy drink companies like Red Bull, Monster, Bang, Reign and Celsius annually invest millions of dollars to sponsor a variety of athletes and events across numerous sports. These vast investments raise the question: Which partnerships, sponsorships or activities ultimately make an impact on society and attract new consumers? It is imperative to dissect the factors that impact consumer decisions to purchase specific products in order to more efficiently allocate resources. This research has the potential to aid companies in unearthing decision making patterns of college students regarding energy drink purchases and how these beverages are utilized. The purpose of this …

Digital Transformation: Implementing 3d Printing Activities Into Core Business Classes, Shota Yasuda, Rohit Gibson, Will Smith, Beau Wilkins, Blair Dilbeck, Jamari Baker

Symposium of Student Scholars

The business college’s new 3D lab, launched in August 2021, has been providing 3D design and 3D printing workshops for core business classes, specifically IS 2200 and IS 3100, to allow students to experiment with additive manufacturing, more commonly known as 3D printing. In the age of digital transformation, it is more important than ever that business school graduates are exposed to these emerging technologies, learn from experimentation, and develop a foundational understanding of these technologies so that they are better prepared to innovate and lead once they have graduated.

The idea of the 3D printing workshops is that a …

Branding, Internationalization And Performance Of Restaurant Chains, Saarthak Bhatia, Joel Smith

Symposium of Student Scholars

Every year, restaurant companies try and find new and innovative ways to grow their business. Many companies look towards creating new brands and expanding internationally as a means of achieving this goal but do multibranding and the scope of internationalization (number of countries) have an influence on the firm performance of restaurant companies? We dive into this by looking at data from over 100 publicly traded companies to see what the results show.

The examination period for this study was 1997 to 2019. Data for 2013-2019 is still being collected. Sample selection started with 118 publicly traded restaurant firms listed …

Factors Influencing Small Business Employees’ Decisions To Return To Work, Alexis Kochanski

Research and Creativity Symposium

Some states in the early summer of 2021 decided to cancel their pandemic-related benefits nearly three months before the federal expiration date. The rationale was that removing this assistance would motivate the unemployed to reengage with the job market. The U.S. experienced a record number of job openings at that time; however, the Bureau of Labor Statistics reflected little change in the number and rate of hiring in the months that followed. This indicated that despite opportunities to return, potential employees were choosing not to return to work at all or seek specific opportunities. Remote and flexible work are two …

Challenging The Glass Ceiling: Collaboration As The Key To Increasing The Number Of Librarians Of Color In Academic Libraries, Janet M. Reid, Patricia D. Sobczak

Collaborative Librarianship

Currently, libraries are engaged in creating environments that embrace diversity, equity and inclusion (DEI). This includes having candidates for hire submit statements regarding their approach to DEI and internal committees to look at policies and procedures regarding DEI. Also there is a lot of both internal and external training designed to help organizations and their members become more adept at creating environments with DEI in mind. What is often missed in all of this activity is how individual librarians, through mentorship and collaboration, can come together to foster DEI and support each other in success. This field report shows how …

Using Information Systems To Help Chatham County With Dental Services, Taylor Gray

Honors College Theses

Due to the extreme lack of access to dental work in Chatham county, this consulting thesis was formed. I assisted the Chatham County Safety Net Planning Council by using information systems to help with dental assistance in the county both short and long term. This is a very important issue in the county and it has caused many issues among people without dental insurance. I helped by creating a website platform for the Chatham County Safety Net, and used data analysis to help make the event more streamlined.

Corporate Directors: Who They Are, What They Do, Cyber Risk And Other Challenges, Lawrence J. Trautman, Seletha Butler, Frederick R. Chang, Michele Hooper, Rom Mccray, Ruth Simmons

Buffalo Law Review

No abstract provided.

Innocent Until Proven Guilty: Suspicion Of Deception In Online Reviews, Maria Petrescu, Philip Kitchen, Costinel Dobre, Selima Ben Mrad, Anca Milovan-Ciuta, Deborah Goldring, Anne Fiedler

Publications

- Purpose: This study formulates a new framework for identifying deception in consumer reviews through the lens of Interpersonal Deception Theory and the Persuasion Knowledge Model. It evaluates variables contributing to consumer intentions to purchase after reading deceptive reviews and proposes deception identification cues to be incorporated into the interpersonal communication theoretical framework.

- Methodology: The first study is qualitative and quantitative, based on sentiment and lexical analysis of 1000 consumer reviews. The second study employs a USA national consumer survey with a PLS-SEM and a Process-based mediation-moderation analysis.

- Findings: The study shows deceptive characteristics that cannot be dissimulated …

Eco 2200: Module 8, Dorina Tila

Open Educational Resources

Cost of Capital

• Compute the component cost of capital for (a) debt, (b) preferred stock, (c) retained earnings, and (d) new common equity.
• Describe the weighted average cost of capital (WACC) and how it is used to make investment decisions.

Eco 2200: Module 7, Dorina Tila

Open Educational Resources

Risks

• Describe the basic return and risk
• Describe portfolio risk, stand-alone risk, and return and market efficiency

Equity & Options

• Describe features of common stock and preferred stock
• Value common stock (dividend growth model, free cashflow valuation model, and market multiples)

Eco 2200: Module 6, Dorina Tila

Open Educational Resources

Bonds

• Describe the key features of bonds
• Distinguish types of bonds
• Measure yield, assess risk, and bond evaluation.
• Interest rates

Eco 2200: Module 2, Dorina Tila

Open Educational Resources

Firms and Financial Institutions

• Financial Markets
• Financial Institutions

Eco 2200: Module 3 - 5, Dorina Tila

Open Educational Resources

Time Value of Money

• Calculate future value (FV)
• Calculate effective interest rate and compounding.
• Calculate present value (PV)
• Calculate rate of returns
• Apply time value of money principles to evaluate investment opportunities
• Optional: Calculate amortization

Eco 2200: Module 1, Dorina Tila

Open Educational Resources

Overview of Financial Management, Firms v. Markets

• Objectives of the firm
• Forms of business organizations
• Coase, R.H. (1937). The Nature of the Firm. Economica, 4(16), p. 386-405.

Digital Literacy And Increased Utilization Of Higher Education E-Learning In Indonesia : A Literature Review, Heri Cahyo Bagus, Ilham M, Merlin Apriliyanti, Muhammad Yazid

Library Philosophy and Practice (e-journal)

This study was conducted to determine the role of digital literacy on e-learning capabilities at UIN Sunan Ampel of Surabaya as a function of sharing information. With digital literacy, users will have extraordinary abilities to think, learn, communicate, work together, and create. Digital literacy that is important for users to have includes information literacy, media literacy, and Information and Communication Technology literacy. The digital literacy capabilities of users can be implemented in a university environment. Through digital literacy, a person can access information effectively and efficiently, evaluate information critically, and use that information more usefully. This study uses a qualitative …

Redfin Strategic Analysis, Steffanie Hitz

Honors Program: Senior Projects (Public)

No abstract provided.

The Implementation Of Market Segmentation For Marketing Strategy, Amanda Condict

Liberty University Research Week

Undergraduate

Applied

The Status Of Utah Pacific Islander Women, Jessica C. Hill, Marin Christensen, Susan R. Madsen

Marketing and Strategy Faculty Publications

In 2021, the Kem C. Gardner Policy Institute reported that “Utah ranks as the 34th most racially and ethnically diverse state in the nation, with 22% of the state identifying as other than non-Hispanic White.”¹ As the state continues to become more diverse, it is critical that the Utah Women & Leadership Project (UWLP) conducts and reports research focused on women of color. As the UWLP focuses on strengthening the impact of all Utah girls and women, research that increases our understanding of the status and experiences of girls and women within all social and identity groups—including race and …

A Discussion On Supplier Selection Modeling Approaches, Sheida Etemadidavan, Andrew J. Collins

Modeling, Simulation and Visualization Student Capstone Conference

Supplier selection is a subfield of supply chain management that involves multiple steps in order for decision-makers to find suitable suppliers. Supplier selection is important as it could influence the whole company positively or negatively. It has, recently, become a topic of interest because of the recent pandemic and its effect on the global supply chain, which causes supply shortages. As such, the focus of this paper is on characteristics of decision-making modeling approaches, specifically agent-based modeling and multi-agent systems, in supplier selection, as its modeling has always been a challenge for companies due to its complex nature.

Risk-And-Resiliency-Intelligent Supply Chain (Rrisc), Ahmad A. Abdelnabi, Ahmed M. Abdelmagid, Ghaith Rabadi, Andres Sousa-Poza, C. Ariel Pinto

Modeling, Simulation and Visualization Student Capstone Conference

This work proposes a risk-and-resiliency-intelligent supply chain (RRiSC) tool which is an SC risk management framework that leverages cutting-edge technologies in Artificial Intelligence (AI), Big Data Analytics (BDA), and Digital Twins (DT) to develop specific capabilities for SC risk management. RRiSC is a convergence of mature tools and techniques embedded in three modules: Modeling, Simulation, and Visualization – all together integrate the optimization, simulation, and data analytics to test the performance of the whole supply network under different scenarios through measuring the vital KPIs, identifying the vulnerabilities, and setting proactive plans to diminish risks consequences.

2022 Phi Theta Kappa Transfer Honor Roll Selection, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Staff Council Agenda, Georgia Southern University

Staff Council Meeting Minutes & Agendas

No abstract provided.