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2022-April-28-Enjoy Retirement, University Marketing And Communication, East Tennessee State University

ETSU News

Congratulations to the following members of the East Tennessee State University family who retired in April.  Thank you for your service!

Connie Clyburn – Coordinator, Family Medicine, 22 years of service

Mary Lou Jean Mellons – Technical Clerk, Professional Development, 29 years of service

Randall L. Sanders – Head Football Coach, Intercollegiate Athletics, 18 years of service (four at ETSU)

Published April 28, 2022, as part of the Accent email newsletter for faculty and staff.

2022-April-28-Meet Tracy Laughlin, University Marketing And Communication, East Tennessee State University

ETSU News

(April 28, 2022) When Tracy Laughlin of Greeneville walks across the stage to receive his diploma at East Tennessee State University on Saturday, May 7, he will share the moment with his wife and his four children, ages 16, 13, 7, and 5.  

“Having my wife and children come to my graduation is a real joy for me because I have preached to them that even though life has its setbacks, as long as you’re willing to put in the work, you can accomplish anything,” Tracy said. 

Just a few years ago, Tracy was at a professional crossroads, feeling unfulfilled …

2022-April-28-Welcome To Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University welcomes the following faculty and staff members who recently joined the university:

Dr. Melody Blevins is Access ETSU project manager in the Department of Educational Foundations and Special Education. She comes to ETSU from the Washington County School System, where she was a special education interventionist. She holds a doctor of education degree from Milligan University.

Kate Emmerich is a mental health counselor in the Quillen College of Medicine, Office of Student Affairs. Before attaining her current position, she was a therapist at The Journey Center for Healing Arts. She holds a Master of Social Work …

The Effect Of Social Media On Providence College Students, Kathryn Ernst, Margaret Grasberger, Allie Mcguire, Mairead Ryan

School of Business Student Scholarship

Kathryn Ernst ’24, Major: Marketing

Margaret Grasberger ’24, Major: Marketing

Allie McGuire ’24, Major: Marketing

Mairead Ryan ’24, Major: Marketing

Faculty Mentor: Dr. Kevin Newman, Marketing

Recent research indicates that social media usage is addictive both physically and psychologically. Due to the prevalence of social media, our group specifically wanted to study how its usage impacted Providence College students’ mental health, physical health, and communication skills (both in-person and online communication skills). We found that social media usage negatively affects students’ mental and physical health, with females being more impacted than males. However, we did not find evidence to support …

Healthy Eating At Providence College, Katelyn Breen, Alexis Carabetta, Lilah Milton, Katharine Shaughnessy

School of Business Student Scholarship

Katelyn Breen ’24, Major: Marketing

Alexis Carabetta ’24, Major: Marketing

Lilah Milton ’24, Major: Marketing

Katharine Shaughnessy ’24, Major: Marketing

Faculty Mentor: Dr. Kevin Newman, Marketing

Our marketing group surveyed 100 Providence College students about their healthy eating choices and level of satisfaction of Ray Dining Hall’s healthy eating options. From the data collected, we discovered most students are unsatisfied with Ray Dining Hall and they suggested the need for a greater variety of healthy eating options. Based on this information, our group put together three recommendations that Providence College Dining should implement: 1) provide students with healthy eating instructions; …

Beyond Hcahps: Analysis Of Patients’ Comments Provides An Expanded View Of Their Hospital Experiences, Andrew S. Gallan, Rakesh Niraj, Awanindra Singh

Patient Experience Journal

An important concern for health care professionals is that standardized patient surveys may not fully capture all the topics that are important to patients. As a result, health care professionals may not have a complete picture of what their patients experience. The purpose of this research is to utilize a state-of-the-art Natural Language Processing technique to make sense of patients’ solicited, unstructured comments to gain a deeper and broader understanding of their experiences in the hospital. We analyzed a large dataset of inpatient survey responses (48,592 patients generating 65,998 comments) by a patient experience survey vendor for an eleven-hospital health …

Measuring What Matters: A Proposal For Reframing How We Evaluate And Improve Experience In Healthcare, Alpa Vyas, Lisa Allen, Anne Brown, Jennifer Carron, Cassandra Crowe-Jackson, Rick Evans, Kevin Gwin, Jason A. Wolf

Patient Experience Journal

The conversation on measuring experience has been a long and thoughtful one. It has reflected a dynamic tension between measures used as a lever for action in some health systems and as a mechanism to determine reimbursable dollars in others. Yet underlying all the conversation, the question of what we measure, to what end we measure and what truly matters to those who experience care remains. Through a series of conversations over the last two years senior experience leaders across healthcare organizations determined it is time to assess the current landscape of patient experience measurement, to acknowledge what the existing …

To Adopt Blockchain Technology Or Not: Is The Decision-Making Process Immune To Covid-19?, Rebecca Jauch

Thinking Matters Symposium

Blockchain technology has been shown to have advantages in improving the effectiveness of supply chain management. We use the Technology-Organization-Environment (TOE) framework with Threat-Rigidity Theory (TRT) to determine the factors that lead U.S. businesses to adopt blockchain technology, the factors that act as barriers to adoption, and the disruptive effect of COVID-19 on the rate of blockchain adoption

Phenomenological Study On Leaders With Heart: Examining The Effects Of Heart-Led Leadership With Remote Employees, Aries Sanders

Dissertations

Purpose: The purpose of this qualitative phenomenological study is to examine and describe how exemplary leaders of remote teams lead from the heart, using Mark Crowley’s four principles to accomplish extraordinary results in organizations.

Methodology: This qualitative phenomenological study examines and describes how exemplary leaders of remote teams at Fortune Global 500 companies who lead from the heart using Mark Crowley’s four principles accomplish extraordinary results in an organization. The research study is qualitative. The qualitative method was chosen to describe and understand the lived human experience. The study aims to uncover and explain patterns to make a scholarly contribution …

2021-2022 Program And Abstracts: Celebration Of Student Scholarship, Morehead State University. Undergraduate Research Fellowship Program.

2022 Celebration of Student Scholarship - Poster Presentations

The 2021-2022 Program and Abstracts for the Celebration of Student Scholarship at Morehead State University held on April 27, 2022. A Showcase of Student Research, Scholarship, Creative Work, and Performance Arts.

Effects Of Perceived Scarcity On Covid-19 Consumer Stimulus Spending: The Roles Of Ontological Insecurity And Mutability In Predicting Prosocial Outcomes, R. Bret Leary, Rhiannon Macdonnell Mesler, Bonnie Simpson, Matthew D. Meng, William Montford

Management and Organizational Studies Publications

In 2021, the United States government provided a third Economic Impact Payment (EIP) for those designated as experiencing greater need due to the COVID-19 pandemic. With a particular focus on scarcity and ontological insecurity, we collected time-separated data prior to, and following, the third EIP to examine how these variables shape consumer allocation of stimulus funds. We find that scarcity is positively associated with feelings of ontological insecurity, which, interestingly, correlates to a greater allocation of stimulus funds towards charitable giving. We further find evidence that mutability moderates the relationship between ontological insecurity and allocations to charitable giving. In other …

Sustainability In Web Development Through Energy Efficiency, Hannah Bebinger

Honors Projects

As global internet usage expands, websites are growing in both size and complexity. Contrary to the common belief that the internet is immaterial and “environmentally friendly”, web pages have significant negative environmental impacts (Frick, 2015). Websites contribute to global greenhouse gas (GHG) emissions and electricity consumption. Considering the current climate crisis, it is crucial that web developers be aware of the impact that their work has on the environment and actively work to improve site energy efficiency. With a lack of regulation and awareness, the environmental impact of websites has remained unchecked despite growing concerns for sustainability. Further research and …

The Effect Of Crude Oil Prices On Personal Consumption Expenditure, Eileen Cooney

Economics Student Scholarship

Eileen Cooney ’23
Majors: Quantitative Economics and Political Science
Minor: Finance
Faculty Mentor: Dr. Fang Dong, Economics

The author used the time series models to analyze how growth of personal consumption expenditure is influenced by financial and economic determinants. Results show that both oil price and consumer sentiment play important roles in influencing consumption growth.

2022-April-27-Make Sure Financial Aid Is Ready For Fall Etsu Officials Urge, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (April 27, 2022) – As the spring semester winds down, East Tennessee State University officials urge current and potential students to make sure their financial aid is ready for the fall semester.  

“Perhaps you have fun summer plans or want to avoid the stress of having unanswered financial questions at the start of a new semester,” said Catherine Morgan, director of Financial Aid and Scholarships at ETSU. “Whatever the case, now is the time to make sure your financial aid is in order before fall 2022.” 

Filing the 2022-2023 Free Application for Federal Student Aid, also known …

The Worker Bee’S Dilemma: Move Out To Move Up?, Tyechia Paul

College of Business and Economics

Theoretical basis

This case is underpinned by multiple motivational theories, including Maslow’s Hierarchy, Alderfer’s existence relatedness growth, equity theory, expectancy theory and Herzberg’s two-factor theory.

Research methodology

This data was gleaned from the protagonist and corporate documents. Names have been changed to conceal the identity of the firm and its employees.

Case overview/synopsis

Vivienne consistently earned high-performance ratings at her firm. She designed the internal firm university, a permanent learning program. She then noticed other employees being promoted based on her work. She was not offered a promotion, so she conducted a job analysis. Based on those findings, Vivienne decided …

Starbucks Strategic Analysis, Jillian Jacoba

Honors Program: Senior Projects (Public)

Starbucks is a multinational chain of coffee shops and roasteries that was founded in 1971. Starbucks has continued to grow for the past 51 years and continues to dominate the coffee industry. This strategic analysis evaluates the general environment using a PESTEL analysis, the industry using Porter’s Five Forces, and the company’s overall strategy and competitive advantages. This paper will evaluate Starbucks’ position in the industry and the strategic choices that have led the company to its extraordinary success.

Nelnet Consulting Project, Ellie Hellman, Kennedy Johnston, Abe Stutzman, Emily Kist, Sam Stott, Tom Hermanek

Honors Program: Senior Projects (Public)

The purpose of this capstone engagement was to do a market analysis of two potential investment opportunities for Nelnet. Our group went through an extensive research process of current players in the market, regulations that exist, financial considerations, and risk analysis. Through the capstone course we were introduced to design thinking and the 10 types of innovation to use as methods of evaluation for the Nelnet consultation. Our team went through processes such as stakeholder analysis, PESTEL analysis, Porter’s Five Forces, and internal resources and capabilities. Our final project consisted of a formal presentation to Nelnet executives and final report …

Researching A Marketing Strategy And Building A Website For Small Business, Trinidad Montez

Honors Projects

Research regarding the process and marketing for the design of a website for a local small business.

Determining The Best Practices Of Social Media For A Small Business: A Case Study On The Salt Cave Of Perrysburg, Michelle Timms

Honors Projects

This study is about finding the best social media practices for a small business. I used The Salt Cave of Perrysburg, which is located in Perrysburg, Ohio, as my testing subject for the implementation of the social media practices that were found through primary research, such as surveys and waiver forms, and secondary research, such as previous research papers, textbooks, and previous surveys. Through primary and secondary research, this paper will describe how to research and then implement the best practices for a small business. With the research I have found, I then implemented those findings to The Salt Cave …

The Financial Buzz Word - Bancassurance, Vinod Kumar Chib

Management Dynamics

Banks are engaged in their core business of accepting deposits and lending loans, their activities are regulated and restricted by RBI. Bank's core activities are also not so profitable; hence, their bottom-line is shrinking. Thus, they have to think of other activities and sources of income. Bancassurance is the buzzword in the current financial service market, where the banks are forming joint ventures with insurance companies, to encash the wide customer database and the everlasting trust. The insurance companies get sufficient business and premiums through the collaboration, enhancing their presence and market share. On the other hand, the banks are …

Interest Rate Futures In India: Future Trading And Spot Market Volatility, Shailesh Rastogi

Management Dynamics

The introduction of trading in interest rate futures in the country heralds the beginning of a new era in the fixed income derivatives market. Initial hiccups with regard to the product design and variations from the global standards would settle down over a period of time and the product would emerge as a path breaker, paving the way for many more initiatives on the derivatives front. The introduction of trading in interest rate futures in India is one more step towards integration of the Indian Securities Market with the rest of the world. Globally, interest rate derivatives are the darlings …

Innovate Or Die New Mantra Of Modern Day Banking, Shyam Ji Mehrotra

Management Dynamics

Competition, convergence and consolidation are key drivers of banking these days. Competition breeds innovation and innovation breed's competitive advantage. To stay ahead of their competitors, banks like any other industry are trying new ideas (innovations) and reinventing existing products (renovations). 'Innovate or die' is new mantra of modern day banking.

Need For A New Corporate Model In A New Era: Implications For The Financial Sector, Subhash Sharma

Management Dynamics

In the new era of Globalization, we are faced with several cases of 'ethical failures'. New questions are being raised with respect to the foundational premise of the 'Corporate model' that originated to maximize the return to shareholders. Though it has undergone transformation towards the stakeholder concept, it is weak in terms of its'ethical foundations. Executive greed as well as Corporate greed have overtaken the objective of 'wealth creation for society'. Wealth creation for the executives has taken primacy leading to many wrong decisions as indicated by the recent recession experience in America. Many American Corporations have fallen from grace. …

Emerging Challenges For Financial Regulation At National Level, Mritunjay Kumar

Management Dynamics

Through this article effort has been made to identify key regulatory tasks and objectives of RBI as regulator of key financial markets. The Increase in systemic risk due to greater integrity of the Indian market with the global market and with emergence of new markets and instruments have made the task of regulator most difficult as it has to constantly keep up pace with the changing marketplace and prescribe new regulatory safeguards for all market participants. The effort is to make unregulated or poorly regulated markets & instruments under better regulation. However, there are border problem between regulators over the …

Determinants Of Capital Structure: Experience Of Indian Banking Sector, Sumi Khare, Saima Rizvi

Management Dynamics

A company's proportion of short and long-term debt is considered when analyzing capital structure. Capital structure is firm's debt-to-equity ratio, which provides insight into how risky a company is. Capital structure decisions are related to finding out an optimum capital structure for the shareholders of the firms. This study explores on the capital structure for banks listed on the BANKEX index in India. The present study has two objectives: Firstly, to identify important determinants of capital structure and secondly to test for the applicability of trade-off and pecking order theories based on sample data drawn from the Indian Banking Industry …

Banking Industry And Its Service Quality: Customer Perception And Expectation, Naveen Arora

Management Dynamics

This paper examines the customers' expectations and their perceptions related to various services offered by banking industry. Customer satisfaction being the top priority across all industries, we find the determinants of service quality and performance in Banks. Being service industry there may be a big difference between expected and perceived service quality. Expectation of the customers with regards the service can vary based on a range of factors such as prior experience, personal needs and what other people may have told them. The quality of service is determined on five dimensions which are: Reliability, Responsiveness, Assurance, Empathy and Tangibles (Appearance …

Humans Can Be Understood Neither By Analysis Nor By Synthesis, Magoroh Maruyama

Management Dynamics

This is a memo proposing interactive reorientation of our knowledge on humans. I am now planning an article, to be completed in a few months, as outlined below. I am seeking your disagreements as well as other alternatives, i.e. my outline will change depending on inputs for you.

Cases Of Scientists And Technologists Who Became The Head Of Their Countries, Magoroh Maruyama

Management Dynamics

I would like to collect cases of scientists who, in recent years, became heads (presidents, chancellors, prime ministers) of their countries. I need information from you, especially from countries in transition in all parts of the worid, including the newest and smallest country of Gronland (Greenland), and nearly technologizing parts of the world such as India and South Africa. A collection of such cases will be very useful for political and social policy makers.

Quality Of Management Education And Its Determinants - A Study Of Business Schools Of Punjab, Lakhwinder Singh Kang, Surinder Sharma

Management Dynamics

The present study is an endeavour to assess the quality of management education prevailing in Punjab and to identify the factors affecting it. A sample of 200 faculty members teaching in management institutes in Punjab was examined for the said purpose. It has been found that management education being imparted in management institutes in Punjab is of average quality. The factor analysis has identified nine factors; 'Focus on class room teaching and overburdened inadequate faculty', 'Ineffective training of the students', 'Lack of emphasis on extra-curricular activities', 'Academic oriented faculty and weak interface with industry', 'Limited and theory-oriented courses', 'Lack of …

Probing Relations Between S&P Cnx Nifty, Bse 30 And Shanghai Composite, Saif Siddiqui, Neha Seth

Management Dynamics

The study is a continuation of research on the issue of interdependence among the stock markets and indices. If the stock markets of different countries move together, then investing in different national stock markets would not generate any long-term gain to portfolio diversification. The study examines the interdependence between Nifty, BSE 30 and Shanghai Composite. Present research considers a key issue that may interest investors, portfolio managers, corporate executives and policy makers. The study is based on secondary data, which covers the recent period using daily closing figure from 01/06/2004 to 01/06/2009. Interdependency among global stock markets is studied primarily …