Business Commons^™

Examining Social Media Views On Post-Pandemic Tourism Rebuilding: The Case Of Twitter, Muharrem Tuna, Nilgun Demirel Ili, Onur Celen

University of South Florida (USF) M3 Publishing

The world is trying to keep up with the COVID-19 pandemic's new normal conditions. The ongoing pandemic has adversely affected global tourism sectors and their activities like all sectors. Institutions and organizations in various countries, especially UNWTO, are taking initiatives to ensure the recovery of the tourism sector, which has been seriously affected by the COVID-19 pandemic. Therefore, the case study design, one of the qualitative analysis methods, was used to examine the views on social media activity (motivation) that occurred for the resumption of tourism. In the study, the effects of the pandemic on tourism were determined and a …

Geriatric-Tourism, Pmr, And Thermal Treatments In The Third Age, Ozge Buyuk, Gulsah Akkus

University of South Florida (USF) M3 Publishing

This study aims to reveal the situation of geriatric-tourism (gerontourism) in Turkey with longitudinal data obtained from digital and social media. As a result of the study i) geriatric-tourists visiting Turkey mostly benefit from thermal treatments in complementary medicine and PMR in traditional medicine, and also resort to hair transplantation among aesthetic interventions, ii) they come mostly from Iraq and Libya (Middle East), Germany (Europe), Azerbaijan (the Turkic Republics), and Ukraine and Russia (CIS), iii) they mostly prefer big cities such as Izmir, Ankara, Istanbul, Antalya, Bursa, iv) motivation factors are cost, thermal resource richness, medical service quality and additional …

Scope Of Rural Tourism Inroads Through Nonvegetarian Gastronomic Tradition In Western Himalayas: The Hindu’S Bakrid, Rohit Chauhan

University of South Florida (USF) M3 Publishing

This study explores the potential of rural gastronomic capital as tourism product in Shimla district of Western Indian Himalayas keeping in view the sustainable community-based approach. Bottom-up community driven approach is essential for sustainable tourism development and the state under study accounts for 89% of rural population. Gastronomic tradition is one such approach involving a large number of populations bringing them direct benefits. In this study a mixed research design was adopted for first identifying themes and lately looking for scope in a broader area. For getting initial idea 16 interviews were conducted. Upon analyzing the responses from this pilot …

The Relationship Between Balloon Tourism And Well-Being, Serkan Bertan

University of South Florida (USF) M3 Publishing

The relationship between balloon tourism and well-being was analyzed in this study. In line with this purpose, a questionnaire was implemented on people living at Pamukkale destination. The reason for selecting Pamukkale was its importance as one of the most prominent localities with many hot air balloon activities. Structural equation model was used in this study which was conducted to determine the relation between well-being and the effects of and support for balloon tourism. The sample was determined with random sampling method. Data were analyzed through PLS-SEM method. Economic, cultural and environmental impacts were found to be positively affecting the …

The Influence Of Demographic Characteristics On Satisfaction With Adventure Tourism Experience, Tahir Albayrak

University of South Florida (USF) M3 Publishing

Although the researchers extensively investigate white-water rafting as an adventure tourism type, little is known about the influence of participants’ demographic characteristics on the formation of rafting satisfaction. This study examines the influences of gender, marital status, age, and previous experience on overall satisfaction with the rafting experience by using data obtained from 319 German tourists, who participated in white-water rafting on holiday. Research results revealed that the respondents’ ages and previous experiences significantly contribute to their overall satisfactions with rafting experience. The findings of this study give comprehensive insights to scholars and practitioners targeting to identify white-water rafting participants’ …

The Role Of Green Brand Equity On Luxury Hotel Performance: The Mediating Role Of Green Image And Green Awareness, Iveren C. Bulya, Francis K. Eziokwu, Glory Aberekor

University of South Florida (USF) M3 Publishing

This study seeks to validate previous reports by demonstrating a connection between broad consumer views of green brand equity and environmental awareness and positive green brand image perceptions of luxury tourism. The purpose of this study is to clarify the mediating role of green image and green awareness in the relationship between green brand equity and luxury hotel performance. The result of this article is to verify the positive relationships between green brand equity and its two drivers – green brand image, green awareness which help to achieve hotel performance for luxury brands.

The Importance Of Crisis Management In Tourism, Dora S. Jurdana, Romina Agbaba

University of South Florida (USF) M3 Publishing

The tourism industry has been exposed to different crisis situations, which reveal tourism's vulnerability and jeopardise its development through the damage they inflict as well as through their unpredictability. Tourism has proven to be resilient in rebounding in the aftermath of crises. In a globalized world which is constantly changing and in which crises affect people’s lives, managing them is an integral part of effective destination management. The main goal is to research the readiness of the tourism system for crises and to underline the importance of crisis management in order to strengthen the resilience of tourism to the effects …

Characteristic Of Turkey Registered Geographical Indications (Gi) Of Food And Agricultural Products In Regions, Nihan Akdemir, Aykut Simsek

University of South Florida (USF) M3 Publishing

Geographically Indications (GI) is as a niche market for countries, creates value-added and has a strong link with origin and cultural heritage. The aim of this study is to examine registered GI products that can be considered as gastronomically in Turkey in terms of regions and product groups determined by the Turkish Patent and Trademark Office. For this purpose, the Turkish Patent and Trademark Office Geographical Indications Portal (www.ci.turkpatent.gov.tr) was examined in depth, based on the descriptive scanning model. As a result of the examinations, it has been seen that Turkey has 825 registered GI of food and agricultural. It …

Marketing For Creative Literary Tourism: Cases And Opportunities, Ana M. Matias, Luis Cardoso, Maria L. Pato

University of South Florida (USF) M3 Publishing

In the context of Territorial Marketing, it is intended to present a prospective work on the management of destinations based on cultural heritage. We therefore seek to demonstrate the importance of literary heritage and the effective possibility of its touristic use in Portugal, in the context of cultural and creative tourism, leveraged by Cultural Marketing strategies for low-density regions. In what concerns methodology, the paper is based on an extensive literature analysis and case studies, also taking into account available secondary data concerning relevant policies and suggests new possibilities for diversifying tourism offer at literary sites, leveraging the sociohistorical background, …

Positive Influences Of Covid-19 On Local Touristic Sites: The Role Of Country Image In Stimulating Tourism In Jordan And India, Nadine Khair, Vimal C. Verma, Sara El-Deeb

University of South Florida (USF) M3 Publishing

Tourism took one of the hardest hits during COVID-19 pandemic, especially in Jordan and India, as they are tourism-dependent countries. Despite the restrictions that followed the pandemic, this study identifies the positive influence that this may have caused in enhancing local tourism. The study employed qualitative research methodology in which a sample of 30 interviews were conducted using convenience sampling technique in India and Jordan. Data was analysed using the thematic analysis. Results suggest that countries that have positive country image during the pandemic, may motivate civilians participate in domestic tourism resulting in improving local economy. The issue addressed is …

Pandemic Time And Tourism In Oecd Countries: Artificial Intelligence And Digital Platforms, Alfonso Marino, Paolo Pariso, Michele Picariello

University of South Florida (USF) M3 Publishing

Introduction underline the three phases related to sector crisis, Background, starting from literature highlight the importance of what are the main actions implemented in 38 Member States. Methodology, with SPAD, elaborates a qualitative and quantitative set of policy responses that are displayed in Results. Discussions highlight the different approaches within the OECD area, but also the absence of a common strategy to exit to the sector crisis. The conclusion emphasizes that crisis response policies still need to be built and developed in the OECD area, even though initial responses showed strong responses in individual Member States that did not address …

Islamic Hospitality Philosophy, Islamophobia Host-Guest Relationships, Traveler Psychographic And Archetype In The Muslims World, Jamaliah Jamil, Zulhasni A. Rahim

University of South Florida (USF) M3 Publishing

The Islamic hospitality emerged within the cultural transformation between tradition and religion context. Throughout history, the Islamic hospitality it spreads to all parts of the world together with the adoption of Islamic faith and lifestyle. Today, the it is visible to identify the Islamic hospitality in many shapes and form of social activities and also commercial industries sectors. Once of the significant form of brand of the Islamic hospitality is the halal industries, which covers food, services, tourism and more based on the increasing demand on the Muslim market. However, the negative concept of Islamophobia that are dominantly prompted by …

Daha Iyi Bir Dunya Icin Turizm: Sayi 2, Levent Altinay, Osman M. Karatepe, Muharrem Tuna

University of South Florida (USF) M3 Publishing

Daha İyi Bir Dünya İçin Turizm [Tourism for a Better World] book consists of peer-reviewed (double-blind) Turkish research papers that were presented at the Third Managing Tourism Across Continents (MTCON22) conference in March 2022. The book is published by the University of South Florida M3 Publishing as open-access.

Daha İyi Bir Dünya İçin Turizm kitabı, Mart 2022'de Üçüncü Kıtalar Arası Turizm Yönetimi (MTCON22) konferansında sunulan hakemli (çift kör) Türkçe araştırma makalelerinden oluşmaktadır. Kitap, University of South Florida M3 Publishing tarafından açık erişim şekilinde yayınlanmaktadır.

ISBN 978-1-955833-10-3

Table of Contents

• Effect of COVID-19 pandemic on career planning: A study on university …

Effect Of Covid-19 Pandemic On Career Planning: A Study On University Students In Tourism Department, Mehmet Polat

University of South Florida (USF) M3 Publishing

The COVID-19 pandemic has adversely affected many sectors, including the tourism sector. In this process, many tourism sector employees lost their jobs. Employees who lost their jobs did not return by turning to different sectors. This situation has revealed the lack of qualified personnel in the tourism sector. This study focuses on universities that provide qualified personnel to the tourism sector. The aim is to explore how the career plans of students who receive tourism education are affected after the COVID-19 outbreak. The research was carried out through an online survey in December 2021. The results of the study show …

The Mediating Role Of Corporate Prestige Perception In The Effect Of Person-Organization Fit On Intention To Leave: A Research In Hotel Enterprises, Bayram Kirmizigul

University of South Florida (USF) M3 Publishing

In this study, it has been aimed to measure the effect of person-organization fit on employees’ intention to leave and to determine the mediating role of employees' corporate prestige perceptions on this effect. In line with this purpose, face-to-face surveys were conducted with the personnel currently working in hotel enterprises to reach the required data firsthand. Within the scope of this study, 396 valid questionnaires were included in the research, and data obtained were subjected using SPSS and AMOS statistical programs. Reliability and validity analyses of the collected data, demographic statistics of the participants, and correlation analyses regarding the relationships …

Is Metaverse A Comfortable Parallel Universe For The Tourism Industry Or A Nightmare Full Of Fear?, Busra Kaya, Sinan B. Bayar, Selma Meydan Uygur

University of South Florida (USF) M3 Publishing

The aim of the study is to determine the usage areas of the metaverse, that is, the virtual universe, for the tourism sector and to reveal its positive and negative aspects. The fact that the concept of metaverse is still new means that industry stakeholders and researchers do not know how to proceed, and that it is late in raising awareness of the contributions or damages to the field. In this context, the study also aims to provide a foresight about the metaverse for the tourism sector stakeholders. In this respect, its contribution to the literature and the sector makes …

The Role Of Women In Migration And Urbanization-Culinary Culture Interaction, Gozde Yilmaz, Selda Uca, Emrah Ozkul

University of South Florida (USF) M3 Publishing

The kitchen is one of the most important components reflecting the culture of a society. Individuals and communities have first fronted to getting know culinary cultures in order to adapt to new places of life due to migration. Women have been seen as an important factor in ensuring the interaction and continuity of culinary cultures. In this study, how can women have a role on culinary culture in the interaction of migration and urbanization- culinary culture based on the question of migration and culture in this context, it is aimed to evaluate the research conducted on culinary culture and women …

The Tendency Of The Z Generation To Recreational Activities And Their Leisure Time Attitudes, Aylin Nalcaci Ikiz, Ismail Ozturk

University of South Florida (USF) M3 Publishing

The aim of this study is to determine the tendency of the Z generation to recreational activities and the frequency of participation and to determine their attitude towards leisure time. The participants of the research are students studying at Kırıkkale University in the 2021-2022 academic year. The questionnaire form prepared in accordance with the purpose of the study was applied to university students face to face. Frequency values, one-way analysis of variance (ANOVA) and T test were used in the analysis of the data obtained with the questionnaire forms. While the most preferred recreational activities by the participants in the …

New Trends In Gastronomy And Its Effects In Tourism, Gulsun Duran, Yasin Bilim

University of South Florida (USF) M3 Publishing

The effect of gastronomy in the field of tourism has been a subject emphasized by everyone. In this context, gastronomic tourism is one of the most popular research areas of recent times. Especially its cultural, historical and economic dimensions are at the forefront. However, the rapidly developing different aspects of gastronomy have not found a place in the field of tourism. In this study, which evaluates the impact of new trends in gastronomy on tourism, new areas of gastronomy and their places in tourism are discussed. Since the study was developed with a theoretical approach, the literature and different secondary …

An Evaluation Of The Attitudes Towards Sustainable Tourism Development: The Case Of Urgup, Duygu Bora, Mehmet Bahar

University of South Florida (USF) M3 Publishing

The limited number of resources that humanity has creates the responsibility of protecting those resources and transferring them to future generations. It is vital that the natural, cultural and historical assets that form the basis of the tourism sector can be sustained without being consumed by excessive use. Research is aimed to investigate the attitudes of the local people, one of the key stakeholders of tourism, towards sustainable tourism development. Research population consists of local people living in Ürgüp destination, which hosts thousands of national and international tourists every year. According to the data obtained from the study, it has …

A Study To Determine Gokceada's Adventure Tourism Potential, Berrin Yilmaz, Haci M. Yildirim

University of South Florida (USF) M3 Publishing

Adventure tourism is one of the special interest tourism types that have developed with the changes in people's wishes and tourism understanding. In adventure tourism, people get away from routine and visit destinations where they can perform different activities, such as adventure, risk, adrenaline, and courage. Adventure tourism activities are defined as soft and hard according to the level of risk they contain, and as air, land, water, and mixed-based activities according to the place where they organized. Gökçeada, which is the largest island of Turkey and known as a cittaslow, has a wide adventure tourism potential with its winds, …

Local Food In The Menus: The Case Of Denizli, Sule Demirbas, Serkan Bertan

University of South Florida (USF) M3 Publishing

Local cuisine is an important element in the destination selection of tourists. In this study, the place of local dishes in the menus of restaurant businesses was examined. Semi-structured interviews were conducted with hotel and restaurant business managers and chefs in Denizli. As a result of this study, it is seen that businesses partially include local dishes in their menus, and businesses take into account profitability, price, value and customers' taste while determining their menus. It has been determined that customers prefer familiar dishes more, they tend to other dishes instead of local dishes due to the fast à la …

Bibliometric Profile Of Published Postgraduate Theses On Festival Tourism, Oguzhan Dulgaroglu

University of South Florida (USF) M3 Publishing

Festivals are important touristic products that allow individuals to escape from busy and stressful work environments. Visitors could have pleasant experiences with the opportunities such as acculturation, entertainment and tasting at the festivals. With the improvement of festivals and the increase in their number and variety, festival tourism has become one of the important issues of tourism. This study covers the postgraduate theses that completed between 1997 and 2021 within the scope of festival tourism. The main purpose of the study is to determine the bibliometric features of graduate theses in this context within the framework of various parameters. Another …

Evaluation Of Restaurant Menus In The Marketing Of Turkish Cuisine: The World’S 50 Best Restaurants Discovery Turkey Example, Emre Ozturk, Goksel K. Girgin

University of South Florida (USF) M3 Publishing

The purpose of this study is to assess the websites of Turkish restaurants that are listed in The World's 50 Best Restaurants Discovery Turkey in terms of marketing Turkish food. The content analysis method, one of the qualitative research methods, was used to investigate the websites of the restaurants on the list for this reason. Websites should provide all the information that overseas guests may require, taking into account the depiction of Turkish cuisine and the importance of restaurants listed in an international ranking system to gourmet tourism. The websites of the restaurants have been found to have flaws in …

A Study On Tourist Guides’ Use Of Social Media Platforms, Ozge Gudu Demirbulat

University of South Florida (USF) M3 Publishing

In this research, which was carried out to determine how and for what purposes tourist guides use social media platforms; the Facebook and Instagram accounts of 42 active tourist guides registered with the Trabzon Regional Chamber of Tourist Guides, which was established in accordance with the Profession Law of Tourist Guide numbered 6326, were examined. In the research, it was determined what kind of posts the tourist guides make on their Facebook and Instagram accounts, to what extent they use the relevant platforms as a personal promotional element, and to promote the relevant platforms in the tourism sector. In order …

Evaluation Of Somuncu Baba Tomb And Complex Within The Scope Of Faith Tourism, Kubra N. Sevim, Nalan Isik, Metin Surme

University of South Florida (USF) M3 Publishing

It is thought that the importance of Somuncu Baba Tomb and Complex, which is an important religious tourism center in Darende district, located within the provincial borders of Malatya, is not known enough, advertising and promotional activities are insufficient, and at the same time, the potential of faith tourism should be evaluated. Based on this information, the aim of the research is to determine why the Tomb of Somuncu Baba cannot be evaluated within the framework of faith tourism. In this context, the interview technique, one of the qualitative research methods, was used in the study and the reasons for …

Determination Of Tourists’ Raw Food Perceptions, Duran Cankul, Aleyna Kol

University of South Florida (USF) M3 Publishing

In this study, it is aimed to determine the perceptions of domestic tourists towards Raw food diet, which is one of the trends that emerge in line with the preferences of conscious consumers in the science of gastronomy. For this purpose, the phenomenological research type, which is one of the qualitative research methods, was used in the study. The participants of the research are domestic tourists. In the research, the data were collected through a semi-structured interview form with 12 tourists determined by the purposeful sampling method. In order to analyze the data obtained in the research in the best …

Evaluation Of The Relationship Between Local Food Preference And Environmental Awareness Among Potential Domestic Tourists In Turkey, Ulker Colakoglu, Selma Atabey

University of South Florida (USF) M3 Publishing

Local cuisine is the gene that distinguishes the society from others. Because this gene is encoded with information about the geography where their ancestors lived, their dietary habits, religious beliefs, migrations, and wars. For this reason, locally produced agricultural productions gain importance as raw materials for local food production. In today's conditions, environmental concerns come to the fore with the increase in population and industrialization. Different agricultural production methods have been used to produce enough food for the population. However, these productions increase environmental pollution. In this study, in which the relationship between the preference of local food, which is …

Impression Management Strategies On Instagram: The Case Of Masterchef And Sef Akademi, Nihan Yarmaci Guvenc, Ela N. Koz, Beybala Timur

University of South Florida (USF) M3 Publishing

The impressions that individuals form on people they interact with both in daily life and in business life have important outcomes. For this reason, individuals apply certain impression management strategies by using various tools. One of them is social media tools that have a huge impact on public opinion. In this context, this study aimed to determine the impression management strategies of six individuals who are jury members in MasterChef and Şef Akademi TV shows. Therefore, the study utilized a content analysis method based on the data collected from their Instagram posts. The results indicate that the study subjects use …

Brand Personality Of Balikesir Province As A Destination: Analysis Of Wikipedia Contents, Gizem Ozgurel, Muhammet Kesgin, Cevdet Avcikurt

University of South Florida (USF) M3 Publishing

In tourism, it is extremely important to benefit from information technologies and web pages in order to achieve the management and marketing goals of destinations, to create awareness, information and convenience in the purchasing preferences of potential tourists who constitute the target groups. In channels with open-source features such as Wikipedia, page visitors with the potential to become tourists are provided with the opportunity to access all kinds of information about destinations and learn what destinations promise. The content created on Wikipedia is enriched with information added by users, and the perception of destination brand personality created with the support …