Business Commons^™

Social Media Marketing Strategies In Landscape Industry Small Businesses, Crystal Victoria Lupo

Walden Dissertations and Doctoral Studies

Almost 50% of small businesses close within 5 years in part because of inadequate marketing strategies. The purpose of this multiple case study was to explore how landscape industry small business owners have successfully used social media marketing to help ensure business viability. The population for this study was landscape industry small business owners in central Alabama, who have been successful in using social media marketing. The conceptual framework for the study included adoption theory to understand the successful implementation of social media as a marketing tool, and social exchange theory to explain how social behavior results from the exchange …

Stress In Rural North Georgia Policing, Robert C. Mason

Walden Dissertations and Doctoral Studies

There are many operational and organizational stressors in policing. This study was designed to gain a better understanding of what causes police officers in a rural southern state mental and physical stress and to determine how best to assist officers when they are dealing with stress. The purpose of this study was to determine whether organizational or operational issues cause more stress among police officers in a rural southern state. Qualitative research methods and the phenomenological approach to obtain data from participants who have experienced job-related stressors were used. The social construct theory, a theory of knowledge in sociology, was …

Strategies For Retaining Qualified And Experienced Employees In The Nonprofit Sector, Ebony Irene Mason

Walden Dissertations and Doctoral Studies

Retention of qualified and experienced employees is the greatest challenge faced by nonprofit organizations. Using transformational leadership theory, the purpose of this single-case study was to explore strategies used by managers of nonprofit organizations to increase employee retention. The population for this study included 3 managers of one nonprofit organization in Texarkana, Texas, with tenure of at least 2 years. These managers had successfully implemented retention strategies to retain qualified and experienced employees for more than 2 years. Collected data included semistructured, face-to-face interviews and from archived documents that pertained to employee retention in nonprofit organizations. The data analysis process …

Factors That Encourage Unethical Practices By Organizational Leaders In Nigeria, Ebenezer Bankole Odole

Walden Dissertations and Doctoral Studies

The underlying concern for this research was the increasing numbers of reported culpability of organizational leaders' involvement in unethical practices, and the lack of previous literature on organizational factors that encourage unethical practices by organizational leaders in Nigeria. The purpose of this case study was to gain an understanding of the factors that encourage unethical practices by organizational leaders in Nigeria despite having ethical leadership skills and knowledge. This study was grounded in the framework of moral development theory by Lawrence Kohlberg, also known as the cognitive developmental theory of moralization. Data were gathered from document reviews from public library …

Strategies For Improving Healthcare Efficiency While Reducing Costs, Jean Calvin Tchatchoua

Walden Dissertations and Doctoral Studies

In comparison to the European healthcare system, the U.S. healthcare system has lower quality care, higher costs, and covers a smaller percentage of the population. Despite the high costs, the U.S. healthcare system remains dysfunctional. The purpose of this exploratory single case study was to identify the strategies that some healthcare managers in a hospital setting in the midwestern region of the United States use to improve efficiency while decreasing healthcare costs. Complex adaptive systems theory was used to frame this study that included face-to-face interviews with 6 highly experienced healthcare managers. Data were collected from audio recorded interviews and …

Mentoring Strategies To Prevent Leadership Shortfalls Among C-Suite Executives, Vernon Walter Tynes

Walden Dissertations and Doctoral Studies

Corporate organizations are facing a shortage of future senior management leaders. The purpose of this single case study was to explore leadership mentoring strategies used to develop future C-suite executives in the waste industry. Companies may improve business practices by mentoring future generations to understand corporate responsibilities and expectations. The target population came from a regional waste company located in central Florida. The study participants consisted of 3 C-suite executives of the company responsible for the management and mentoring of future C-suite executive mentees. The conceptual framework for this study was rooted in transformational leadership theory. Data were collected using …

Implementing Product Diversification Strategies For Small And Medium Retail Businesses' Sustainability, Justin Daniel Vogl

Walden Dissertations and Doctoral Studies

Small businesses make up about 90% of all business entities and employ about 60% of the total workforce, yet 50% of small businesses fail within their first 5 years. The purpose of this qualitative multiple case study was to explore how SBOs use the appropriate product diversification strategies to remain sustainable. The sample population were 3 small retail business owners in a large-sized county in the Washington, D. C. metropolitan area who employed fewer than 19 people and have successfully used product diversification strategies to remain sustainable beyond 5 years. Data were collected through interviews, observations, and company document reviews. …

Pathways To Entrepreneurship Training Towards Addressing Youth Unemployment In Nigeria, Edward Perekebina Agbai

Walden Dissertations and Doctoral Studies

The inadequacy of entrepreneurial knowledge among 21-25 year olds in Nigeria with recent undergraduate degrees has led to youth unemployment after graduating from universities. The development of entrepreneurship skills through entrepreneurship education programs for the students in tertiary institutions in Nigeria may bridge the unemployment gap. Guided by the theory of planned behavior, the purpose of this exploratory multiple case study was to gain a robust common understanding of how undergraduates from 21-25 years old can obtain the entrepreneurial knowledge required for self-employment in Nigeria. Data collection involved semistructured interviews, field notes, and archived training documents, with a purposeful sample …

Successful Strategies For The Survival Of Business Owners In Nigeria, Ayodeji Akinso

Walden Dissertations and Doctoral Studies

Small businesses remain the engine of growth in an economy such as Nigeria's economy. The objective of this study was to explore the high failure rate of small businesses during the first 5 years of business activities in Nigeria. The research design for this study was a multiple case study. The targeted population was small-scale entrepreneurs from 3 facilities in the soybean processing industries in Ibadan, Nigeria. The cognitive theory was the conceptual framework for the study. The data collection process was semistructured in-person interviews of 3 successful soy processing business owners. The data analysis process was conducted following the …

Effective Leadership Strategies, Employee Performance, And Organizational Sustainability In The Boxing Industry, Rita Ali

Walden Dissertations and Doctoral Studies

Ineffective leadership impedes employee performance and threatens organizational sustainability, causing U.S. businesses to spend billions of dollars addressing such issues. Correspondingly, boxing promotion companies are challenged as some leaders lack strategies to improve employee performance. This single case study was focused on leadership strategies utilized in the boxing promotion industry to improve employee performance. Transformational and charismatic leadership theories were the conceptual framework for this study. The data consisted of semistructured interviews with 8 participants from 1 organization (4 leaders and 4 subordinates), as well as document review of company training materials. The 6-step model for thematic analysis coding procedure …

Effect Of Early Exposure To Technology On Student Satisfaction With Online Education, Mohamed Boudalia

Walden Dissertations and Doctoral Studies

U.S. student enrollment in online classes in the higher education sector has grown rapidly since 2001. Researchers have found that student satisfaction often leads to higher student retention, yet more research was needed to understand reasons for student satisfaction with online education. The purpose of this nonexperimental study was to examine the relationship between students' early exposure to technology (i.e., before college) and their satisfaction with online education in college. The unified theory of acceptance and use of technology were the theoretical framework. A convenience sample of 103 participants from the population of online students at colleges and universities in …

Relationships Between Project Cost, Project Team Member Role, Project Schedule, And Burnout, Alan Lee Bundschuh

Walden Dissertations and Doctoral Studies

Employees affected by burnout syndrome often experience reduced engagement and decreased

job performance, costing their organizations through lost productivity and profit. However, it is

not clear what causes employee burnout in working environments. The purpose of this

correlation study was to examine the relationships between project cost, project team member

role, project schedule, and project team member burnout. This study was grounded in the job

demands-resources theory, which states that all employees experience demands in their work that

may lead to long-term stress and eventually burnout syndrome if these demands are not mitigated

by job resources. The population for this …

Leadership Strategies To Reduce Employee Turnover In Luxury Hotels In China, Iwan R. Dietschi

Walden Dissertations and Doctoral Studies

Some midlevel managers in the China's luxury hotel industry lack leadership strategies for engaging employees to reduce employee turnover. Employee turnover rates in China's hotel industry have reached the 30% mark, affecting hotels' bottom lines. This high employee turnover rate is impacting the hotels' performance, and negatively affecting the industry's profitability. The purpose of this qualitative multiple case study was to explore employee engagement strategies luxury hotel industry midlevel managers apply to reduce turnover. The conceptual framework for this study was the three levels of leadership model created by Scouller. The participants in this study were 5 midlevel department managers …

A Critical Perspective Of Transformational Leadership And Safety Management Practices, Larry D. Frazier

Walden Dissertations and Doctoral Studies

A troubling trend has developed in the increasing number of commuter rail accidents

causing injuries, fatalities, and safety concerns. The specific problem addressed in this study is that current leadership practices have not achieved success reducing safety violations and rail accidents. The purpose of this qualitative cross-sectional study was to explore the potential influence of perceived leadership styles of 16 frontline rail supervisors and 4 managers on safety management practices within a metro rail system. The conceptual framework was based on Bass's transformational leadership theory and Reason's human error model. The key research question dealt with how leadership style might …

Strategies To Minimize Direct Care Worker Shortages, Eric Ik Iloabachie

Walden Dissertations and Doctoral Studies

There is a worldwide shortage of direct care workers who help older adults in their own homes. The purpose of this multiple case study was to explore strategies that owners of home health care businesses can use to retain adequate direct care workers for their businesses. Five home care agency owners from Wake County, North Carolina, participated. Each owner had successfully implemented strategies to ensure adequate caregivers to sustain the business. Human relations theory was used to address the business problem. Data collection involved interviewing the 5 owners of home care agency businesses in their offices. Through a process of …

Stakeholder Collaboration Strategies In The Hawaii Tourism Industry, Catherine Kaehu

Walden Dissertations and Doctoral Studies

Travel and tourism are concepts that date back to 3000 B.C. with globalization extending possibilities of travel to people across the world. Addressing stakeholder concerns is especially important in promoting the development of sustainable tourism contributing to the protection of Earth's natural resources and long-term sustainability of tourism businesses through collaboration and participation. This qualitative case study incorporated a strategic stakeholder management framework, focusing on exploring strategies that Hawaii tourism industry leaders use for increasing stakeholder participation in sustainable tourism development. The population consisted of individuals across 6 categories of Hawaii tourism industry stakeholders identified as visitors, residents, government or …

Strategies For-Profit Educational Leaders Use To Reduce Employee Turnover And Maintain Sustainability, Denise Janet La Salle

Walden Dissertations and Doctoral Studies

In educational institutions, employee turnover decreases productivity, profitability, and sustainability. In 2015, organizations lost $60 million in assets as the result of employee turnover. High employee turnover rates have an adverse influence on productivity, which leads to unsustainable business practices. Some college leaders lack strategies to reduce employee turnover and maintain sustainability. Using the motivation-hygiene needs (2-factor theory), the purpose of this single case study was to explore strategies for-profit educational leaders used to reduce employee turnover and maintain sustainability in Florida. Participants were purposefully selected to ensure they had experience implementing effective employee turnover reduction strategies. The data collection …

Cross-Project Knowledge Transfer Succession Planning For Family-Owned Businesses, Kristina L. Mccarthy

Walden Dissertations and Doctoral Studies

When the owners of family-owned businesses leave the workplace, they can transfer ownership to the next generation; however, their knowledge of the business goes with them. There is a gap in the literature regarding effective ways to transfer family business resources and knowledge to subsequent generations. The problem was some small and family-owned businesses do not have detailed plans in place based on the needs of owners and the successor generation, with cross-project knowledge as part of the succession plan. The purpose of this nonexperimental study was to examine the relationships between the subscales of cross-project tacit knowledge transfer and …

Strategies To Reduce Occupational Fraud In Small Restaurants, Angel Ortiz

Walden Dissertations and Doctoral Studies

Occupational fraud is a growing business risk that is causing greater financial losses in small businesses than large businesses. Business owners lose approximately 5% of their revenues due to occupational fraud. The purpose of this multiple case study was to explore the strategies used by some business owners of small restaurants to reduce occupational fraud. The fraud triangle theory was the conceptual framework for this study. Three small restaurant owners from Puerto Rico participated in face-to-face, semistructured interviews to reveal their successful strategies to minimize fraud. The data collection process also included business documents and researcher observations that assisted in …

Exploring Satisfaction And Retention Strategies For Generation Y Customers, Edmund Ehichioya Otaigbe

Walden Dissertations and Doctoral Studies

Firms in the service industry have experienced a 15-30% drop in customer satisfaction ratings and an estimated $10 billion annually due to the unpredictable tendencies of one of the most significant and fastest growing consumer segments in the marketplace, Generation Y customers. The distinctive behavior of this sizeable generational cohort may be reshaping the business landscape of the 21st century regarding how consumers will relate to service providers in the future. Using the theory of customer satisfaction management system, the purpose of this multiple case study was to explore the customer satisfaction strategies that business leaders in southern Nigeria use …

Reshaping Management Effectiveness And Its Effect On Organizational Resilience In Multinational Enterprises, Franzelle Pertilla

Walden Dissertations and Doctoral Studies

Given the state of accelerating change in technology, globalization, and society, long-term planning has become challenging, thus improving organizational resilience to environmental change has become more important. The management problem addressed the need for strategies to improve organization resilience in the face of environmental change. The purpose of this phenomenological study was to explore the lived experiences of managers to use a firm's human, financial, and technological resources to improve organizational resilience. The lived experiences of organizational leaders in addressing organizational resilience was the central research question. The conceptual framework was built on the World Economic Forum's National Resilience Beta …

Impact Of Mortgage Characteristics On Retail Mortgage Transaction Completion Time, Kareem Atalla Tannous

Walden Dissertations and Doctoral Studies

In the mortgage industry, many mortgage lenders cannot manage mortgage workflow systems while meeting and exceeding organizational objectives. Organizations with an above-industry average turnaround time (ATT) to complete a retail mortgage transaction (RMT) from origination to funding experience revenue losses. Grounded in the proposition that mortgage loan purpose (MLP), mortgage loan type (MLT), and subject property type (SPT) impact ATT to complete an RMT, the purpose of this causal-comparative study was to assess the impact of MLP, MLT, and SPT on ATT to complete an RMT. Using archival data records (N = 146) from a selected mortgage institution in the …

Relationship Between Corporate Social Responsibility, Environmental Management, And Profitability, Dr. Daisy Valentin

Walden Dissertations and Doctoral Studies

The U.S. hospitality industry's profitability has been shifting to environmental management and corporate social responsibility (CSR) practices. Hospitality industries accounted for 5% of the global market in 2015 and are expected to increase by 130% in 2035. Grounded in stakeholder theory, this correlation study examined the relationship between corporate sustainability officer (CSO) CSR, CSO environmental management, and hospitality business profitability. Secondary data were collected from 97 hotel websites of the Minneapolis-St. Paul, Minnesota area from 2014 to 2016. The multiple linear regression combinations of CSR and environmental management (EM) measured significantly related to the profitability index, F(3, 93) = 4.67, …

Strategies For Motivating A Multigenerational Workforce, Avon Donnell Cornelius

Walden Dissertations and Doctoral Studies

The multigenerational workforce creates leadership challenges for business managers, and the members of each generational group have different factors that motivate them. Failure to motivate a multigenerational workforce can lead to decreased productivity, increased absenteeism, high turnover rates, and reduced profits. The purpose of this single case study was to explore the strategies that marketing managers in a Maryland-based marketing firm use to motivate a multigenerational workforce using Maslow's hierarchy of needs theory. The study comprised 7 marketing managers who have experience motivating a multigenerational workforce. The data collection process for this study consisted of semistructured interviews, observation, and member …

Reducing The Costs Of Poor Quality: A Manufacturing Case Study, Matthew Faciane

Walden Dissertations and Doctoral Studies

Manufacturing firms can incur losses of up to 100% due to costs of poor quality (COPQ) in the form of internal and external product failures, rework, and scrap. The purpose of this single case study was to explore what quality improvement strategies senior manufacturing production managers used to reduce COPQ and increase profit. The participants selected were 3 production managers in 1 small-sized manufacturing company in the southeastern region of the United States with successful strategies to lower COPQ. The conceptual framework of this study was based on total quality management theory. Data collection was through face-to-face interviews and from …

The Impact Of Authentic Leadership Development On Safety Climate Change, Victoria Hoyt

Walden Dissertations and Doctoral Studies

Tragic, life-changing, and fatal incidents are a reality on large-scale, civil construction projects. Despite a decline following the enforcement of the 1971 Occupational Safety and Health Act, serious and fatal incidents on heavy construction projects remain higher than that of the active military and have not declined in any notable way in the past decade. Industrial-organizational literature suggested a lack of applied testing for the well-developed theory of authentic leadership (AL) to impact safety outcomes. This quasi-experiment combined the constructs of authentic leadership with safety climate perception as quantifiable measurement of potential safety outcomes in the workplace. The research question …

Strategies For Compliance With Government Regulations In A Pharmaceutical Company, Charles Jagun

Walden Dissertations and Doctoral Studies

Pharmaceutical companies accrued fines of over $30 billion within 25 years because of noncompliance with regulations. Noncompliance with regulations results in fines and an adverse impact on company profitability. Some pharmaceutical company managers lack effective strategies to ensure overall company compliance with regulation. Based on complexity leadership theory, the purpose of this single case study was to explore strategies pharmaceutical company managers used to ensure compliance with regulatory requirements in Nigeria. The target population was functional managers purposely selected because they had successfully implemented strategies for compliance with the regulatory requirements in Nigeria. Data were collected through face-to-face and telephone …

Music Artists' Strategies To Generate Revenue Through Technology, Kalilu Kamara Ii

Walden Dissertations and Doctoral Studies

Music streaming services are increasing, compact discs (CDs) and digital download sales are declining, and many music artists are becoming affected by this positive shift in music technology. Music streaming revenue does not compensate for the decrease in revenue from CDs and paid downloads. Based on organizational configuration theory (OCT), the purpose of this multiple case study was to explore the technology and marketing strategies that small business music artists used to generate sales revenue from the Internet. Six small business music artists who were 18 years or older with different music revenue streams participated in semistructured interviews. These small …

Exploring The Strategies For Accessing Microloans Used By Small And Medium Enterprises, Abdul Rashid Kashim

Walden Dissertations and Doctoral Studies

The inability of small and medium enterprises to access microloans from microfinance banks is a major concern in business growth and development in Nigeria. The purpose of this descriptive phenomenological study was to explore strategies for accessing microloans from microfinance banks by owners of small and medium enterprises for business growth and survival. Using the conceptual framework on social capital theory, I selected 20 small and medium enterprises owners who have accessed microloans from microfinance banks and have operated their businesses beyond 5 years with significant growth were interviewed using face-to-face semistructured interviews. Data were collected using semistructured interviews and …

Federal Contracting Strategies For Service-Disabled, Veteran-Owned Businesses, Ryan Letts

Walden Dissertations and Doctoral Studies

Access to federal contracts is often a challenge for service-disabled, veteran-owned business (SDVOB) leaders because of business size and competition in the environment. The purpose of this qualitative, multiple case study was to explore the strategies that 5 SDVOB leaders from 5 different businesses in the Northeastern United States used to win federal contracts. Porter's generic strategies for competitive advantage was the conceptual framework for the study. Five company leaders who won $1 million or more in federal contracts were contacted from the Vendor Information Pages database of the Department of Veterans Affairs to participate in the study. Data were …