Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Social and Behavioral Sciences (1627)
- Education (1507)
- Marketing (1087)
- Business Administration, Management, and Operations (932)
- Higher Education (913)
-
- Arts and Humanities (575)
- Accounting (493)
- Physical Sciences and Mathematics (484)
- Law (483)
- Finance and Financial Management (420)
- Economics (407)
- Organizational Behavior and Theory (353)
- Human Resources Management (348)
- Business and Corporate Communications (347)
- Management Sciences and Quantitative Methods (317)
- Public Affairs, Public Policy and Public Administration (309)
- Medicine and Health Sciences (299)
- Technology and Innovation (274)
- Engineering (262)
- Entrepreneurial and Small Business Operations (252)
- Operations and Supply Chain Management (249)
- Communication (229)
- Management Information Systems (214)
- Life Sciences (189)
- Business Law, Public Responsibility, and Ethics (186)
- Tourism and Travel (180)
- Sociology (164)
- Computer Sciences (163)
- Nonprofit Administration and Management (163)
- Institution
-
- East Tennessee State University (620)
- Walden University (436)
- Singapore Management University (398)
- California State University, Monterey Bay (251)
- Georgia Southern University (165)
-
- Lindenwood University (151)
- Morehead State University (146)
- University for Business and Technology in Kosovo (127)
- University of Mississippi (111)
- Brigham Young University (105)
- Technological University Dublin (103)
- Utah State University (98)
- University of Nebraska - Lincoln (93)
- Nova Southeastern University (82)
- University of Arkansas, Fayetteville (82)
- University of Denver (74)
- Kennesaw State University (71)
- American Dental Association (63)
- Western Kentucky University (61)
- Vocational Training Council (60)
- Grand Valley State University (59)
- Portland State University (58)
- Purdue University (58)
- University of North Florida (58)
- Bowling Green State University (57)
- Eastern Illinois University (57)
- University of South Carolina (51)
- Liberty University (50)
- Embry-Riddle Aeronautical University (49)
- University of Rhode Island (48)
- Keyword
-
- Agriculture (197)
- Natural resources (178)
- Historical resources (177)
- Early California maps (176)
- California Ranchos (173)
-
- Monterey County surveys (173)
- Press release (170)
- Lindenwood University (150)
- Leadership (125)
- Management (87)
- Marketing (75)
- Business (69)
- Entrepreneurship (68)
- Innovation (53)
- Small business (49)
- Education (44)
- Health Insurance (44)
- Sustainability (44)
- Florida Blue Archives (43)
- Huntsman School (41)
- Newsletter (41)
- Economics (40)
- Social media (39)
- Technology (39)
- Accounting (37)
- Entrepreneur (37)
- Strategy (33)
- Retention (31)
- Performance (30)
- China (29)
- Publication
-
- ETSU News (593)
- Walden Dissertations and Doctoral Studies (423)
- Township and Range Surveys - BLM (174)
- Research Collection Lee Kong Chian School Of Business (163)
- Theses and Dissertations (162)
-
- Archived Lindenwood Press Releases (148)
- Faculty Publications (88)
- Faculty Senate Records (75)
- International Review of Business and Economics (72)
- Honors Theses (62)
- Research Collection School Of Accountancy (55)
- AMTP Proceedings 2018 (53)
- Jon M. Huntsman School of Business News Collection (53)
- Journal of Collective Bargaining in the Academy (52)
- The Foundation Review (52)
- AMBROSIA 客道 : The Magazine of The International Culinary Institute (45)
- Muthanna Journal of Administrative and Economics Sciences (45)
- Chulalongkorn University Theses and Dissertations (Chula ETD) (44)
- Dismantling Bias Conference Series (43)
- Faculty Scholarship (43)
- Florida Blue Archives Printed Materials (43)
- International Journal of Religious Tourism and Pilgrimage (42)
- Staff Congress Records (42)
- Perspectives@SMU (40)
- International Journal of Aquatic Research and Education (39)
- Management Faculty Publications (38)
- Superior Court of Fulton County: Metro Atlanta Business Case Division Opinions (38)
- Marriott Student Review (35)
- International Material Handling Research Colloquium (34)
- Research Collection School Of Computing and Information Systems (34)
- Publication Type
- File Type
Articles 5491 - 5520 of 6246
Full-Text Articles in Business
Behavioral Finance: A Survey Of Financial Literature, Quincy Hendricks
Behavioral Finance: A Survey Of Financial Literature, Quincy Hendricks
Honors Theses
Using academic studies and financial literature from over 40 researchers, I investigate if behavioral finance causes investors to not always act in a rational manner. In this thesis, I review the literature on investor behavior and outline the situational factors that contribute to investment decisions that are not consistent with the theory of rational expectations. In particular, I synthesize the departure from the theoretical standard due to gender bias, risk-taking, over confidence based on gender as well as institutional compared to individual investors, investor biases, external environmental influences, and lastly, herd behavior.
Case Studies Of Financial Accounting Theories And Techniques, Walter D. Kearney Iii
Case Studies Of Financial Accounting Theories And Techniques, Walter D. Kearney Iii
Honors Theses
The following thesis contains twelve case studies that cover an array of accounting topics and theories. Each case presents some type of accounting problem in a real world setting that is followed by analysis. The reasoning behind each case is supplemented by findings from the Financial Accounting Standards Board Codification, topics covered in intermediate accounting, and/or findings from Excel exercises. Each case provides a deeper and more complete understanding of a unique accounting technique or situation. For each case, some type of confirming information or reference is included. Every chapter within the thesis is independent of all others.
Big Brother Vs. Little Brother: The Big Four In Southern California, David Castro-Jiminez
Big Brother Vs. Little Brother: The Big Four In Southern California, David Castro-Jiminez
Whittier Scholars Program
This project examines the digital marketing strategies of both Twitter and Instagram for four pairs of teams in the Big Four sport organizations (MLB, NBA, NHL, NFL) in densely populated Southern California. The goal of this work is to study how respective teams market themselves via social media based on their socialized positions in the given market area. This has been done primarily through observational research which was then analyzed through social and marketing theories and cross-analyzed with professional articles relative to the subject. The main aspects this work focused on the social media identities, the quality/quantity of the content, …
Strategies For Sustainability In Multilevel Marketing Organizations, Nicole Renea Cordell
Strategies For Sustainability In Multilevel Marketing Organizations, Nicole Renea Cordell
Walden Dissertations and Doctoral Studies
The number of entrepreneurs in the direct sales industry has steadily increased since 2010; however, the annual turnover rate is 56%. The purpose of this multiple case study was to explore multilevel marketing (MLM) entrepreneurial leadership strategies implemented to help ensure sustainability of entrepreneurial MLM businesses for longer than 5 years. Purposive sampling was used to recruit 10 entrepreneurs who maintained an MLM business more than 5 years and used a hierarchical status that required a team. The transformational leadership theory constituted the conceptual framework for researching leadership as a concept of entrepreneurship and sustainability in MLM. Data were collected …
Madrid Beats The Sox: Marketing Culture Through Community Outreach, Jonathan Lindblom
Madrid Beats The Sox: Marketing Culture Through Community Outreach, Jonathan Lindblom
Whittier Scholars Program
Marketing, culture, and sports have all gone hand in hand for as long as commercialized business has existed. Spain’s Real Madrid has mastered all three of these and combined them into a brilliant business strategy or strategies. With this rich history, the club can boast that they are comparable yet uniquely opposite from the Boston Red Sox. Real Madrid owes its success as a sports team and also as a business to their promotion of their organizational culture. Despite the fact that both the Sox and Real Madrid are two of the most recognizable teams in the sports world today, …
Sustainable Homes And Going Green In La, Eric O'Brien
Sustainable Homes And Going Green In La, Eric O'Brien
Whittier Scholars Program
This project will dive into the realm of sustainable homes or as it’s more commonly known, “Green Homes. The idea of building sustainable homes and structures in general is not a new concept in here Los Angeles, California, but with the consistent rise in population and the wide demographic held here in Los Angeles County, some folks are being left to conventional and environmentally detrimental homes. This project will begin with a brief overview of the history and current use of energy in the housing sector, then into the basis of sustainable building. Following this will be the topic of …
Employee Turnover At Community Banks, Cheryl J. Johnson
Employee Turnover At Community Banks, Cheryl J. Johnson
Walden Dissertations and Doctoral Studies
Some community bank managers do not possess the skills needed to retain employees, which increases employee turnover and decreases their competitive advantage. The purpose of this explanatory case study was to explore strategies community bank managers use to minimize employee turnover for their organization. The population consisted of 4 community bank managers in the Central Florida area who had at least 1-year of managerial experience evaluating employee retention. The conceptual framework was the jobs characteristics theory of Hackman and Oldham. Data were collected from semistructured face-to-face interviews and business documentation. Methodological triangulation was appropriate to validate the creditability and interpretation …
Effective Strategies For Managing Continuous Consultant Turnover In It Project Teams, Nicholas K. Jury
Effective Strategies For Managing Continuous Consultant Turnover In It Project Teams, Nicholas K. Jury
Walden Dissertations and Doctoral Studies
Information Technology project managers have found that collective turnover of consultants lowers code quality, increases knowledge loss and negatively impacts team performance. Within the last decade, companies have begun to see that offshore consultants have a turnover rate greater than 26%, more than double the rates for the rest of the IT consulting industry. Collective turnover also puts additional pressure on the project team, causing work exhaustion and thus additional turnover. The purpose of this single case study was to explore strategies that 6 successful project managers utilized to limit and reduce the impact of collective turnover of their hybrid …
Saving Behaviour In The Australian Dream: Its Relationship With Aspiration And Motivation, Financial Literacy, And Materialism, Ming D’Iapico-Bien
Saving Behaviour In The Australian Dream: Its Relationship With Aspiration And Motivation, Financial Literacy, And Materialism, Ming D’Iapico-Bien
Theses : Honours
In Australia, most people aspire to achieve the “Australian dream” of owning their homes. Australian house prices have risen dramatically in comparison to people’s incomes, but despite this, many Australians still strive to enter the property market. The aim of this correlational study was to investigate the relationships between saving behaviour (with the ultimate goal of spending accumulated savings on a house deposit) and various psychological variables over and above sex, age, education, employment status, and income. The investigated predictor variables were motivation, extrinsic aspiration, financial literacy, and materialism. Previous research grounded in self-determination theory (SDT) has shown that intrinsic …
Adobe Systems Inc. Strategic Analysis And Recommendation, David Cao
Adobe Systems Inc. Strategic Analysis And Recommendation, David Cao
Honors Program: Senior Projects (Public)
Adobe Systems Inc. is a dominant company in the software and creative industry. To provide a strategic recommendation for continued growth in the number of Creative Cloud subscribers, a strategic analysis was performed. This analysis comprised of looking at Adobe’s current market segments and market offerings, performing a SWOT analysis, performing a PEST analysis, examining Porter’s Five Forces regarding Adobe, and clarifying Adobe’s core competencies and competitive advantages. After this analysis, the strategic recommendation was made for Adobe to expand is Creative Cloud subscription options and increase its efforts in the education market. This plan if successful puts Adobe on …
Australian Dollar Price Shocks And The Australian Stock Market, Ramzi E.N Tarazi
Australian Dollar Price Shocks And The Australian Stock Market, Ramzi E.N Tarazi
Theses
This thesis presents three studies on the Australian dollar price shocks and the Australian stock market. In this thesis, we study the volatility of the major currencies, identify the effect of the Australian dollar return and volatility on six sectors of the Australian stock market, evaluate volatility from the Australian dollar to the big four banks’ shares volatility in Australia, and finally identify the risk factors for the real estate market in Australia at the fundamental factors and macroeconomies level.
In chapter two, we investigate the influence of volatility of the foreign exchange rate of the US, the UK, Euro-zone, …
Neutrosophic Linear Programming Problems, Florentin Smarandache, Abdel-Nasser Hussian, Mai Mohamed, Mohamed Abdel-Baset
Neutrosophic Linear Programming Problems, Florentin Smarandache, Abdel-Nasser Hussian, Mai Mohamed, Mohamed Abdel-Baset
Branch Mathematics and Statistics Faculty and Staff Publications
Smarandache presented neutrosophic theory as a tool for handling undetermined information. Wang et al. introduced a single valued neutrosophic set that is a special neutrosophic sets and can be used expediently to deal with real-world problems, especially in decision support. In this paper, we propose linear programming problems based on neutrosophic environment. Neutrosophic sets are characterized by three independent parameters, namely truth-membership degree (T), indeterminacy-membership degree (I) and falsity-membership degree (F), which are more capable to handle imprecise parameters. We also transform the neutrosophic linear programming problem into a crisp programming model by using neutrosophic set parameters. To measure the …
2018-January-01-Nursing Ranking, University Marketing And Communications, East Tennessee State University
2018-January-01-Nursing Ranking, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Why Teams Rebrand: Uncovering The Motives And Process Of Team Rebranding Initiatives, Patrick Walsh, Galen Clavio, Stephen D, Ross, Matthew Blaszka
Why Teams Rebrand: Uncovering The Motives And Process Of Team Rebranding Initiatives, Patrick Walsh, Galen Clavio, Stephen D, Ross, Matthew Blaszka
Journal of Applied Sport Management
While rebranding is very common in professional sport, little research has been devoted to this topic. In particular, no studies have examined the reasons why teams decide to make changes to their names, logos, and/or colors, and the process they go through while doing so. Through content analysis of public statements from teams and interviews with team executives, this study found five common reasons for rebranding, as well as recommendations from team executives for how to handle this process. Based on the results, practical implications are provided for teams who may be deciding to engage in some aspect of rebranding. …
Students Transitioning To College And Out Of Competitive Sport: Athletic Identity, Coping, And Stress, Alex Michael Russell, Michael Cottingham, Adam Barry, Don Lee, David Walsh
Students Transitioning To College And Out Of Competitive Sport: Athletic Identity, Coping, And Stress, Alex Michael Russell, Michael Cottingham, Adam Barry, Don Lee, David Walsh
Journal of Applied Sport Management
High-school athletes who transition into higher education as non-athlete students encounter several social and emotional difficulties. The purpose of this study is to investigate the influences of aforementioned participants’ athletic identities on their utilization of coping strategies and resulting perceptions of stress. A structural model was developed and empirically tested using a 48-item questionnaire. The sample population consisted of undergraduate students enrolled in freshman-level courses at three public southwestern universities. Structural equation modeling (SEM) indicated a strong model fit, including a significant correlation between various factors of athletic identity and coping, as well as a significant correlation between coping and …
The Efficacy Of Financial Futures As A Hedging Tool In Electricity Markets, Jim Hanly, Lucia Morales, Damien Cassells
The Efficacy Of Financial Futures As A Hedging Tool In Electricity Markets, Jim Hanly, Lucia Morales, Damien Cassells
Articles
Abstract This paper estimates and applies a risk management strategy for electricity spot exposures using futures hedging. We apply our approach to three of the most actively traded European electricity markets, Nordpool, APXUK and Phelix. We compare both optimal hedging strategies and the hedging effectiveness of these markets for two hedging horizons, weekly and monthly using both Variance and Value at Risk (VaR). Our key finding is that electricity futures can effectively manage risk only for specific time periods when using hedging strategies that have been very successful in financial and other commodity markets. More generally they are ineffective as …
Hong Kong Unrest And Implications For The Hang Seng Index, Lucia Morales, Bernadette Andreosso-O’Callaghan
Hong Kong Unrest And Implications For The Hang Seng Index, Lucia Morales, Bernadette Andreosso-O’Callaghan
Articles
With the September 2014 ‘Umbrella Revolution’ in Hong Kong, China faced one of the biggest political challenges since the Tiananmen Square events. Beijing’s proposed electoral reform was perceived as a direct attack to democracy, and the ensuing protest triggered concerns amid local and international investors; the financial sector took the hardest hit, with stocks of companies exposed to the Hong Kong market facing significant losses. Volatility continued to increase to a seven-month high over worries that the student blockade in Hong Kong’s streets could drag on for longer than expected. The econometric-based analysis in this paper looks at the implications …
The Impact Of Brexit On The Stock Markets Of The Greater China Region, Lucia Morales, Jean Monnet
The Impact Of Brexit On The Stock Markets Of The Greater China Region, Lucia Morales, Jean Monnet
Articles
An examination of Brexit and its initial impact on the main stock markets in the Greater China Region (GCR) was conducted using augmented market models that integrate Economic Policy Uncertainty (EPU) and implied volatility (VIX). The results do not seem to align with research in the field that has suggested that the EPU index helps to identify if market participants are reacting to political events. The main research findings suggest that Brexit does not appear to have an impact on the performance of market returns in the region and the influence of economic policy uncertainty in the GCR appears to …
Lessons From The Global Financial Crisis–The Case Of Mainland China And Hong Kong, Lucia Morales, Bernadette Andreosso-O’Callaghan
Lessons From The Global Financial Crisis–The Case Of Mainland China And Hong Kong, Lucia Morales, Bernadette Andreosso-O’Callaghan
Articles
The analysis of the intertwined reactions of Hong Kong and Mainland China to the 2008 Global Financial Crisis is considered in this study through the lenses of their stock markets. The GARCH-based analysis of stock market performance over the period December 2011–December 2014 shows that trade and equity sectors were the sectors most affected by the global recession; volatility was prevalent on the Shanghai stock market, whereas volatility persistence characterised the Hong Kong stock market. The results also show that the two stock markets recovered quite quickly. Tight controls applied by the financial authorities helped ensure some stability during the …
The Extent To Which Strategic Talent Management Is Understood, And Properly Utilised, In The Life Science Sector In Ireland, Jennifer O'Brien
The Extent To Which Strategic Talent Management Is Understood, And Properly Utilised, In The Life Science Sector In Ireland, Jennifer O'Brien
Theses
In 2017, Ireland was named the best country in the world for attracting high-value foreign direct investment for the sixth year in a row and is home to the top ten global Life Science organisations. The Life Science industry in Ireland depends on a consistent pipeline of talent to realise the growth incentivised by this investment and as the war for talent rages, there is unrelenting pressure on these organisations to attract, manage, develop, engage and retain highly skilled STEM talent. The talent focus, consequently, has to become more strategic.
This thesis focuses on the extent to which Strategic Talent …
How Do Specialist Expertise, Auditor-Specialist Communication, And Time Pressure Affect Auditors’ Use Of Specialists’ Valuations?, Sara Gochnauer
How Do Specialist Expertise, Auditor-Specialist Communication, And Time Pressure Affect Auditors’ Use Of Specialists’ Valuations?, Sara Gochnauer
Electronic Theses and Dissertations
This study experimentally investigates auditors’ reliance on specialists’ work regarding complex estimates. Specifically, this paper examines how the relevance of specialists’ expertise (or the degree to which their prior experience matches the current task), the opportunity for auditor-specialist pairs to communicate, and the level of time pressure affect the extent to which auditors rely on specialists’ estimates. To investigate the research question, I employ a mixed experimental design in an abstract setting, where college students take on the roles of auditor and specialist and work in auditor-specialist pairs to complete an estimation task. I manipulate the relevance of specialists' expertise …
Software Intrusion Detection Evaluation System: A Cost-Based Evaluation Of Intrusion Detection Capability, Agbotiname L. Imoize, Taiwo Oyedare, Michael E. Otuokere, Sachin Shetty
Software Intrusion Detection Evaluation System: A Cost-Based Evaluation Of Intrusion Detection Capability, Agbotiname L. Imoize, Taiwo Oyedare, Michael E. Otuokere, Sachin Shetty
VMASC Publications
In this paper, we consider a cost-based extension of intrusion detection capability (CID). An objective metric motivated by information theory is presented and based on this formulation; a package for computing the intrusion detection capability of intrusion detection system (IDS), given certain input parameters is developed using Java. In order to determine the expected cost at each IDS operating point, the decision tree method of analysis is employed, and plots of expected cost and intrusion detection capability against false positive rate were generated. The point of intersection between the maximum intrusion detection capability and the expected cost is selected as …
Virtual Collaboration With Mobile Social Media In Multiple-Organization Projects, Zhaojun Yang, Jun Sun, Yali Zhang, Ying Wang
Virtual Collaboration With Mobile Social Media In Multiple-Organization Projects, Zhaojun Yang, Jun Sun, Yali Zhang, Ying Wang
Information Systems Faculty Publications
This study investigates the use of mobile social media as emerging collaboration tools by virtual teams. Based on the construal level theory, it develops a research model hypothesizes that collaboration tool effectiveness influence contextual performance and task performance through the mediation of procedure agreeability. In addition, geographic dispersion, team size and project duration serve as moderators as they reflect virtual collaboration complexity. Empirical findings support most hypothesized relationships. Theoretical and practical implications are discussed.
Pricing Of Games As A Service: An Analytical Model For Interactive Digital Services With Hedonic Properties, Tayfun Keskin
Pricing Of Games As A Service: An Analytical Model For Interactive Digital Services With Hedonic Properties, Tayfun Keskin
Information Systems Faculty Publications
This study explores optimal pricing strategies in games and other interactive digital goods under incomplete information, when bundling is an option. Drawing from research on the pricing of information goods, we propose a pattern of optimal pricing strategies in which hedonic characteristics affect the utility of interactive digital goods and services. This is a new approach to games, to treat them as a service to determine pricing strategies. Findings reveal that there is an optimal pricing solution for firms in the gaming industry. This finding holds both in bundling and non-bundling cases. Utilizing analytical modeling methodology, we propose pricing-inspired business …
Encyclopedia Of African American Business, Rob Tench
Encyclopedia Of African American Business, Rob Tench
Libraries Faculty & Staff Publications
A review of the book "Encyclopedia of African American Business," edited by Jessie Carney Smith, is presented.
Examining Injury Data Reporting Practices Among Wildland Firefighters, Erin M. Boggs
Examining Injury Data Reporting Practices Among Wildland Firefighters, Erin M. Boggs
Graduate Student Theses, Dissertations, & Professional Papers
Wildland Firefighter (WLFF) Crews lack an injury surveillance program to collect information on non-traumatic and traumatic injuries. Tactical athletes including: police, military and structural firefighters all have a variety of collection systems in place for injury data collection. The lack of injury data prevents WLFF crews from identifying high-risk environments, implementing injury prevention programs, and improving the overall quality of care on the job. Over the last several decades the recent rise in wildfire occurrences and wildfire suppression costs creates a need for healthy and strong individuals in the field. The cost of firefighter salaries and medical care can be …
Special Issue : Neutrosophic Multi-Criteria Decision Making, Florentin Smarandache, Jun Ye, Yan Hui Guo
Special Issue : Neutrosophic Multi-Criteria Decision Making, Florentin Smarandache, Jun Ye, Yan Hui Guo
Branch Mathematics and Statistics Faculty and Staff Publications
The notion of a neutrosophic quadruple BCK/BCI-number is considered in the first article (“Neutrosophic Quadruple BCK/BCI-Algebras”, by Young Bae Jun, Seok-Zun Song, Florentin Smarandache, and Hashem Bordbar), and a neutrosophic quadruple BCK/BCI-algebra, which consists of neutrosophic quadruple BCK/BCI-numbers, is constructed. Several properties are investigated, and a (positive implicative) ideal in a neutrosophic quadruple BCK-algebra and a closed ideal in a neutrosophic quadruple BCI-algebra are studied. Given subsets A and B of a BCK/BCI-algebra, the set NQ(A,B), which consists of neutrosophic quadruple BCK/BCInumbers with a condition, is established. Conditions for the set NQ(A,B) to be a (positive implicative) ideal of a …
Rough Neutrosophic Digraphs With Application, Florentin Smarandache, Sidra Sayed, Nabeela Ishfaq, Muhammad Akram
Rough Neutrosophic Digraphs With Application, Florentin Smarandache, Sidra Sayed, Nabeela Ishfaq, Muhammad Akram
Branch Mathematics and Statistics Faculty and Staff Publications
A rough neutrosophic set model is a hybrid model which deals with vagueness by using the lower and upper approximation spaces. In this research paper, we apply the concept of rough neutrosophic sets to graphs. We introduce rough neutrosophic digraphs and describe methods of their construction. Moreover, we present the concept of self complementary rough neutrosophic digraphs. Finally, we consider an application of rough neutrosophic digraphs in decision-making.
Time Dependent Attribute-Level Best Worst Discrete Choice Modelling, Amanda Working, Mohammed Alqawba, Norou Diawara, Ling Li
Time Dependent Attribute-Level Best Worst Discrete Choice Modelling, Amanda Working, Mohammed Alqawba, Norou Diawara, Ling Li
Mathematics & Statistics Faculty Publications
Discrete choice models (DCMs) are applied in statistical modelling of consumer behavior. Such models are used in many areas including social sciences, health economics, transportation research, and health systems research and they are time dependent. In this manuscript, we review references on the study of such models, develop DCMs with emphasis on time dependent best-worst choice and discrimination between choice attributes. Referenced measurements of the dynamic DCMs are simulated. Expected utilities over time are derived using Markov decision processes. We study attributes and attribute-levels associated with the quality of life of seniors, report the estimation results, and discuss our findings.
Should Cookie Monster Adopt A Healthy Lifestyle Or Continue To Indulge? Insights Into Brand Icons, Altaf Merchant, Kathryn A. Latour, John B. Ford, Michael S. Latour
Should Cookie Monster Adopt A Healthy Lifestyle Or Continue To Indulge? Insights Into Brand Icons, Altaf Merchant, Kathryn A. Latour, John B. Ford, Michael S. Latour
Marketing Faculty Publications
Developing a brand icon has been a way for marketers to humanize and forge relationships with consumers. Icon development takes time. During this time, marketers have to face how much they stay true and consistent with their icons and how much they allow their icons to adapt to cultural changes in the marketplace. Little is known about how consumers respond to changing icons, and even less is known about whether there may be certain consumer groups that are more or less receptive to such changes. Four experiments and qualitative interviews were undertaken to gain insights into these issues. People who …