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2018

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Articles 5311 - 5340 of 6246

Full-Text Articles in Business

Gender And Cybersecurity: Consumer Awareness, Experience And Trust, M. Olguta Vilceanu, Kristine Johnson Jan 2018

Gender And Cybersecurity: Consumer Awareness, Experience And Trust, M. Olguta Vilceanu, Kristine Johnson

AMTP Proceedings 2018

In light of the growing epidemic of cyberattacks, it is important to understand how different groups within the general population connect information with attitudes and behaviors. Internet transactions become less of an option and more of a requirement for consumers and the workforce. This study explored the connection between awareness, experience, and trust with the goal of identifying communication strategies that will ultimately steer consumers toward healthy cyberbehaviors. Consumer trust in government and business organizations is the desired status quo for everyone. Awareness and experience are important modifying factors and both are addressable through strategic consumer communication campaigns. Understanding the …

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A Framework For Using Customer Journey Mapping Alongside Digital Content Marketing To Build The College Brand, Julie M. Pharr Jan 2018

A Framework For Using Customer Journey Mapping Alongside Digital Content Marketing To Build The College Brand, Julie M. Pharr

AMTP Proceedings 2018

This paper illustrates how customer journey mapping can be applied in colleges and universities to facilitate content-rich branding. A customer journey map for higher education is created and illustrates how a student’s journey may be broken into phases of prepurchase, purchase, and postpurchase. Each stage is subdivided to show important touchpoints that occur in that stage. Touchpoints may be firm-initiated or customer-initiated, but research shows that customerinitiated touchpoints are becoming increasingly more numerous. The paper demonstrates how content-rich branding, through reliance on the use of relevant content, can be used to stimulate frequent positive customer-firm interactions. Customer journey analysis is …

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There’S Never Enough: A Taxonomy Of Online Retail Scarcity Cues, Tyler Hancock, Jennifer L. Stevens, Stacie F. Waites Jan 2018

There’S Never Enough: A Taxonomy Of Online Retail Scarcity Cues, Tyler Hancock, Jennifer L. Stevens, Stacie F. Waites

AMTP Proceedings 2018

E-commerce continues to change the landscape of modern retail. Consider for instance that the majority of consumers (81%) now begin the decision making process with online searches (Morrison, 2014). Not only are more people researching products online, but consumers are increasingly purchasing those products online as well. This past November, the United States experienced its biggest online shopping day in history (Peterson, 2017). A record $6.59 billion was spent shopping online during Cyber Monday, a figure that is up 17% from 2016 (Rubin, 2017). Of course, perceived scarcity fuels the thrill of the hunt contributing to these enormous expenditures. A …

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Measuring The Effectiveness Of Nba Marketing Techniques: A Comparison Between Small And Large Market Teams, Kyle Ronkartz, Ronald Dick, Christopher Atwater, Robert Baker, Craig Esherick Jan 2018

Measuring The Effectiveness Of Nba Marketing Techniques: A Comparison Between Small And Large Market Teams, Kyle Ronkartz, Ronald Dick, Christopher Atwater, Robert Baker, Craig Esherick

AMTP Proceedings 2018

“NBA teams use a variety of marketing techniques to try to increase game attendance.” (Dick and Turner 2007) Past studies have been done on comparisons of marketing techniques in different seasons (Dick and Sack, 2003), and the comparison of value between fans and marketing directors (Dick and Turner, 2007). Thus, this study is focused on comparing the difference in the value of marketing strategies between “small” market and “large” market teams in the NBA. This study will give us a better understanding on the difference in marketing techniques for “small” market teams compared to the “large” market teams.

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Sports Logistics Outsourcing: A Conceptual And Qualitative Study In The Equine Industry, Stephen E. Genchev, Gordon Gray, Stacia Wert-Gray Jan 2018

Sports Logistics Outsourcing: A Conceptual And Qualitative Study In The Equine Industry, Stephen E. Genchev, Gordon Gray, Stacia Wert-Gray

AMTP Proceedings 2018

The equine industry, despite its considerable impact on the economy, remains overlooked in contemporary supply chain research. The current paper aims at narrowing the gap along two directions: First, the equine industry supply chain is conceptualized, and its main participants and relationships involved are identified. Second, the complex nature of these relationships is illustrated within the context of a specific strategic decision, outsourcing. For years, outsourcing was considered a formal transaction-cost economics decision with little or no consideration for additional factors. This limiting perspective provides the stimulus for the current study’s use of a qualitative approach to get a better …

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Enhancing The Fan Experience In The Sport Industry, Christ Croft, Dennis Phillips, Brian Crow Jan 2018

Enhancing The Fan Experience In The Sport Industry, Christ Croft, Dennis Phillips, Brian Crow

AMTP Proceedings 2018

Much attention has been given lately to the term “fan experience”, often in the context of improved Wi-Fi connectivity, larger video boards, game-day smartphone apps, and entertainment during every stoppage of play (Muret, 2014; Kaplan, 2014). What is often overlooked in this focus on technology is the human element; namely, how game-day staff and team personnel interact with guests. These interactions can include security checkpoints, providing accurate information, crowd management, parking control, access control, and all other guest touchpoints. When staff members work in a culture of service, these guest interactions will reflect positively on your venue.

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Gap Analysis For Student Attendance At Collegiate Athletic Events: A Demonstration Project Update, Michael Latta, Mark Mitchell Jan 2018

Gap Analysis For Student Attendance At Collegiate Athletic Events: A Demonstration Project Update, Michael Latta, Mark Mitchell

AMTP Proceedings 2018

The day after winning the 2016 NCAA College World Series, Coastal Carolina moved from the Big South Conference to the Sun Belt Conference. This move required a ‘step-up transition’ in Football from Football Championship Series (FCS) to Football Bowl Series (FBS) competition. This transition will require increased investment in student scholarships, facilities, and travel. And, the University must increase its average paid attendance for home football games by 50% more than its former stadium capacity. Researchers in the business school updated an earlier study of student attendance at collegiate athletic events in order to provide value-added and impactful information to …

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Sports Marketing Field Trips: Student Expectations, Perceived Benefits, And Proactivity, Sam Fullerton, Tammy Mccullough, Robert Twells Jan 2018

Sports Marketing Field Trips: Student Expectations, Perceived Benefits, And Proactivity, Sam Fullerton, Tammy Mccullough, Robert Twells

AMTP Proceedings 2018

A sample of 191 sports marketing students responded to a survey that focused on issues germane to attending sports marketing field trips. The results indicate that there is an understanding that these types of events are important to those seeking a career in the sports marketing industry. This study examines expectations on the part of two segments: students who attended at least one event and students who attended none of the five field trips scheduled for the 2016-17 academic year. The results indicate that the primary reason students did not attend is a scheduling conflict. It also delineates the benefits …

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Virtual Reality, A New Channel In Sports Consumption, Ania Izabela Rynarzewska, Steven Mcclung Jan 2018

Virtual Reality, A New Channel In Sports Consumption, Ania Izabela Rynarzewska, Steven Mcclung

AMTP Proceedings 2018

The purpose of this study is (1) to determine factors that affect virtual reality adoption by sports fans, and (2) to evaluate consumer expectations related to the introduction of virtual reality. Based on the Technology Acceptance Model, modified for the purpose of this study, it was predicted that sports related information consumption via different media will affect consumer expectations of sports related information accessibility after adoption. Further, attitudes toward virtual reality were predicted to positively affect the likelihood of adoption. Results suggest that attitude toward virtual reality, frequency of sports related information consumption, and expected improvements to information consumption after …

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A Preliminary Model Reflecting The Potential Contributions Shared By The Four Parties Within The Realm Of Sports Sponsorship, Carol L. Bruneau, Sam Fullerton Jan 2018

A Preliminary Model Reflecting The Potential Contributions Shared By The Four Parties Within The Realm Of Sports Sponsorship, Carol L. Bruneau, Sam Fullerton

AMTP Proceedings 2018

Sports sponsorships have become an increasingly large investment for many organizations. IEG (citation) has forecast that in 2017, total global sponsorship spending will be approximately $62.8 billion, up 4.2% from 2016 expenditures. Close to 70%, or almost $44 billion, of total sponsorship spending will be directed towards the sponsoring of sports events, leagues, teams and individual sports personalities. And the bulk of these investments will be implemented by marketers such as McDonald’s and Coca-Cola in efforts to create a sports overlay so as to increase demand for nonsports products. Who benefits from this outpouring of money by companies? Of course, …

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Comic Relief: The Impact Of Humorous Response In Service Recovery On Brand Perceptions, Lindsay R.L. Larson, Hyunju Shin Jan 2018

Comic Relief: The Impact Of Humorous Response In Service Recovery On Brand Perceptions, Lindsay R.L. Larson, Hyunju Shin

AMTP Proceedings 2018

While the use of humor appeals has been long researched in the area of advertisement, its role in service recovery is all but non-existent. Using humor during a time of service failure could help a firm diffuse tension with the surprise of eliciting a laugh; however it could also backfire and be perceived as inappropriate. The current study investigates the potential for humor to be utilized in responding to a service failure scenario, and the moderating role of individual differences in need for humor. In a scenario-based experiment, 183 participants were exposed to either a humorous or non-humorous email from …

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Scenario Planning For Organizational Adaptability: The Lived Experiences Of Executives, Robert John Gaskill-Clemons Jan 2018

Scenario Planning For Organizational Adaptability: The Lived Experiences Of Executives, Robert John Gaskill-Clemons

Walden Dissertations and Doctoral Studies

Organizational adaptability is critical to organizational survival, and executive leadership's inability to adapt to extreme disruptive complex events threatens survival. Scenario planning is one means of adapting to extreme disruptive complex events. In this qualitative interpretive phenomenological study, 20 executives who had lived experience with extreme disruptive complex events and applied scenario planning to help adapt participated in phenomenological interviews to share their experiences related to the application of scenario planning as a means adaptation to extreme disruptive complex events. Participants were from a single large organization with executives distributed throughout the United States and executives from 10 state agencies …

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Conflict Resolution Strategies Used By Civilian Small Business Managers On Military Bases, Tavarus James Dunbar Jan 2018

Conflict Resolution Strategies Used By Civilian Small Business Managers On Military Bases, Tavarus James Dunbar

Walden Dissertations and Doctoral Studies

Unresolved conflict is responsible for at least 50% of resignations in the workplace, which negatively affects an organization's reputation and profitability. Although there has been ample research on the link between conflict resolution and leadership, there was limited research on conflict aboard military installations specifically. The purpose of this multiple case study was to explore conflict resolution strategies of civilian small business managers who work on a military installation in Southern Arizona. The theory of realistic conflict, or realistic group conflict theory, was used as the conceptual framework for this study. The data collection process involved semistructured interviews of 11 …

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Financial Literacy In Appalachian Kentucky With A National Comparison, Tanya Noah Jan 2018

Financial Literacy In Appalachian Kentucky With A National Comparison, Tanya Noah

Walden Dissertations and Doctoral Studies

Financial literacy is a national problem; many studies confirmed that Americans have low levels of financial literacy. There is little to no research about financial literacy in Appalachia, and the level of financial literacy was unknown for Appalachian Kentucky. There is a problem deserving attention which can be seen by examination of the 3 key financial indicators. Many researchers found the Appalachian Kentucky region deficient regarding poverty rates, unemployment rates, and personal income rates. The purpose of this study was to develop a baseline level of financial literacy of Appalachian Kentuckians and to compare it to national levels. Becker's theory …

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Shared Service Center Strategies In Public Sector, Andrieta G. Pritchett Jan 2018

Shared Service Center Strategies In Public Sector, Andrieta G. Pritchett

Walden Dissertations and Doctoral Studies

With the increased demand for doing more with less, public sector managers embrace outsourcing back-office functions through a shared service model; however, maintaining service quality for public sector shared service centers (SSC) in financial management during peak cycles is a challenge. Framed with the transaction cost economy theory, the purpose of this single case study was to explore strategies used by SSC managers in a public sector company to maintain service quality. Seven participants with more than 4 years of SSC experience in public-sector companies participated in phone interviews including SSC department heads, managers, and a supervisor of a public-sector …

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Nature Of Regional Nongovernmental Organizations During The Post-Soviet Transformation In Georgia, Shota Shubladze Jan 2018

Nature Of Regional Nongovernmental Organizations During The Post-Soviet Transformation In Georgia, Shota Shubladze

Walden Dissertations and Doctoral Studies

After the collapse of the Soviet Union, the post-Soviet transformation process influenced the establishment of democratic institutions in the country of Georgia. Scholars and analysts from international organizations have revealed a gap in the development of the central and regional civil society organizations in Georgia. Using Morgan's organizational metaphors framework as a guide, the purpose of this multiple case study was to explore the nature, culture, and structure of regional nongovernmental organizations (NGOs) in Georgia. Research questions focused on the influence of the post-Soviet transformation on the development of Georgia's regional NGO sector and its perceived capacity as a democratic …

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Priests' Perceptions Of The Leadership Styles Of U.S. Catholic Bishops, Aloysius Okey Ndeanaefo Jan 2018

Priests' Perceptions Of The Leadership Styles Of U.S. Catholic Bishops, Aloysius Okey Ndeanaefo

Walden Dissertations and Doctoral Studies

The United States Catholic bishops have used their authority to address the child sexual abuse scandal, but it has been problematic that no one has yet evaluated their exercised leadership styles. In this phenomenological study, I explored U.S Catholic priests' perceptions of the bishops' leadership styles related to how they handled the child sexual abuse scandal. Knowing the bishops' leadership styles was paramount to fill the research gap. The theoretical frameworks underpinning this study were transformational leadership, transactional leadership, charismatic leadership, and servant leadership. Data collected through interviews with 11 Catholic priests revealed their perceptions of how the behavioral characteristics …

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Strategies For Improving Energy Conservation On A Military Installation, Samuel Francis Richardson Jan 2018

Strategies For Improving Energy Conservation On A Military Installation, Samuel Francis Richardson

Walden Dissertations and Doctoral Studies

Energy is an essential component required to execute missions throughout military organizations. Failing to sustain energy efficiency in military units could cause mission failures throughout the Department of Defense. As a result, efficient energy management has become a major priority for Air National Guard units as well as other military organizations around the globe. The purpose of this qualitative single case study was to gain an understanding of strategies used by front-line military supervisors to reduce energy consumption through behavioral change on a military installation located in Maryland. The central question explored strategies that front-line military supervisors use to change …

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Nurse Supervisors And Certified Nursing Assistants: Leadership Characteristics And Job Satisfaction, Jennifer Patterson Jan 2018

Nurse Supervisors And Certified Nursing Assistants: Leadership Characteristics And Job Satisfaction, Jennifer Patterson

Walden Dissertations and Doctoral Studies

Significant costs are associated with the turnover rate of certified nursing assistants (CNAs) in skilled nursing facilities (SNFs), and turnover impacts the quality of care for residents of the SNFs through disruption of care. The purpose of this quantitative cross-sectional study was to identify the leadership characteristics of supervisors most associated with the job satisfaction (JS) of CNAs in SNFs. Herzberg's dual factor theory was used as the theoretical framework to explain the relationship between the leadership characteristics and the associated JS. The research question was used to examine the independent variables of trust, teamwork, supportive supervision, leader-follower relationships, and …

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Effective Hiring Process Background Check Strategies, Christina Diane Waddell Jan 2018

Effective Hiring Process Background Check Strategies, Christina Diane Waddell

Walden Dissertations and Doctoral Studies

Job applicants often falsify information in their application materials. Using the disparate impact theory as the conceptual framework, the purpose of this multiple case study was to identify strategies Human Resource professionals use to complete effective background checks while maintaining compliance with federal regulations. I collected data by interviewing executives of 3 organizations located in the Southwest region of the United States, who had successful strategies for performing background checks to identify falsified information in the application process. I assured the validity and reliability of the data by reviewing organizational documents and member checking of the interpretation of the data. …

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Funding Strategies For Small- To Mid-Sized Enterprises, Dr. Emmanuel Ekop Jan 2018

Funding Strategies For Small- To Mid-Sized Enterprises, Dr. Emmanuel Ekop

Walden Dissertations and Doctoral Studies

Small firms struggle to survive competition with limited resources, and about 50% of start-up organizations fail after 5 years. The purpose of this qualitative multiple case study was to explore the strategies some beauty salon owners in the mid-Atlantic region of the United States use to access financial resources to support growth for longer than 5 years. The conceptual framework for the study was the resource-based view theory of the firm. Data were collected from 6 beauty salon owners who had succeeded for longer than 5 years. Semistructured face-to-face interviews and review of archival and transcript data yielded data saturation …

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Effect Of Administrative Practices On Law Enforcement Officers' Emotional Intelligence Performance, Iberkis Faltas Jan 2018

Effect Of Administrative Practices On Law Enforcement Officers' Emotional Intelligence Performance, Iberkis Faltas

Walden Dissertations and Doctoral Studies

Between 2001 and 2017, the Civilian Complaint Review Board (CCRB) received 295,616 allegations of police misconduct involving New York Police Department (NYPD) officers' use of force, abuse of authority, discourtesy, and offensive language (FADO). The purpose of this study was to explore the influence of administrative disciplinary actions on officers' emotional intelligence and performance in relation to citizen complaints of police misconduct. The central research question addressed how administrative practices influence law enforcement officers' behavior in relation to emotional intelligence-based performance. The theoretical construct for this study is based on the emotional intelligence theories of Bar-On, Goleman, and Mayer, DiPaolo …

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Employee Engagement From The Viewpoint Of Employees In Academia, Stephanie Giles-Merrick Jan 2018

Employee Engagement From The Viewpoint Of Employees In Academia, Stephanie Giles-Merrick

Walden Dissertations and Doctoral Studies

Research does not address how staff in the United States perceive employee engagement in the university system. Leadership training and communication for managers are essential processes that help staff become highly engaged in universities. The purpose of phenomenological study was to explore the views of employees in a selected university within the state of Georgia in an attempt to address positive employee engagement in the academic environment. The engagement theory and social exchange theory were used as the conceptual frameworks to explore how employees engaged in their department working with their managers. To address this question, a purposeful sample of …

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Strategies Small Business Salon Owners Use To Survive Longer Than 5 Years, Delita Netrice Johnson Jan 2018

Strategies Small Business Salon Owners Use To Survive Longer Than 5 Years, Delita Netrice Johnson

Walden Dissertations and Doctoral Studies

Small business owners are the primary initiators of innovation and economic growth but fail at high rates. Fifty percent of small businesses fail within the first 5 years of operations. Through the lens of systems theory, the purpose of this multiple case study was to explore the strategies some small salon business owners use to remain in business for longer than 5 years. Using purposeful sampling, the 7 owners of small salon business owners in the southeastern United States were selected based upon evidence of their strategies to sustain their businesses for longer than 5 years. Data were collected through …

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Exploring Management Practices Of The Health Care System For Contractors, Gary L. Williams Jan 2018

Exploring Management Practices Of The Health Care System For Contractors, Gary L. Williams

Walden Dissertations and Doctoral Studies

Researchers have found that military members serving in war experienced changes in physical and mental health. Military members' healthcare is managed by the Department of Defense. The problem was that management practices of the system for providing long-term healthcare for employees of a contracting company working in foreign combat zones is either minimal or nonexistent. The purpose of this case study was to explore ways that contractor managers and government managers can work together to provide healthcare for those contract employees who will be deployed with the U.S. military. The primary research question was to determine what managers of contractors …

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Successful Strategies To Sustain Profits From Tourism Following A Hurricane, Kevin C. James Jan 2018

Successful Strategies To Sustain Profits From Tourism Following A Hurricane, Kevin C. James

Walden Dissertations and Doctoral Studies

Hurricanes have caused billions of dollars in damage to the hotel industry in Florida, significantly affecting tourism flow. The unpredictable impact of hurricanes makes sustaining profits challenging. The purpose of this multiple case study was to explore strategies that hotel leaders use to sustain tourism profits following a hurricane. The theory of image restoration provided the conceptual framework for the study. Data were collected from company documents and semistructured interviews with 5 hotel leaders in Central Florida. Transcribed data were coded then validated using member checking during the data analysis, which revealed 5 themes: storm impact, accommodations, operations, communications, and …

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Strategies For Shipping Temperature-Sensitive Medical Devices Using Cognitive Mapping, Eric C. Guynes Jan 2018

Strategies For Shipping Temperature-Sensitive Medical Devices Using Cognitive Mapping, Eric C. Guynes

Walden Dissertations and Doctoral Studies

Supply chain management (SCM) practitioners who ship temperature-sensitive diagnostic medical devices (DMDs) to clinicians must use effective cold chain management (CCM) strategies to avoid temperature excursions that contribute to medical device errors. Such errors have caused patient harm and death, which costs the U.S. health care system billions of dollars per year. The purpose of this qualitative multiple case study was to explore strategies for selecting and managing cold chain shipping solutions (CCSSs) requiring SCM executives to trade cost for regulatory compliance and predictability when mitigating temperature variations that occur during shipping. The conceptual framework for the study was the …

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Strategies To Implement Innovations In Hospitals, Schola Mutumene Kabeya Jan 2018

Strategies To Implement Innovations In Hospitals, Schola Mutumene Kabeya

Walden Dissertations and Doctoral Studies

The Patient Protection and Affordable Care Act, which promoted quality of care, started the transformation of healthcare systems in the United States. The purpose of this qualitative multiple case study was to explore clinical practice innovation strategies used by hospital middle managers to improve quality of care and profitability. Pettigrew's theory was the conceptual framework for this study. Participants were 8 middle managers from 2 high-performing hospitals in the southwestern region of the United States. Data were collected from semistructured interviews, personal notes, and review of the hospital's publicly reported documents and literature. Member checking and methodological triangulation increased the …

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Strategies For Sustainability Of Nonfranchise Casual Dining Restaurants, Kristin Burke Martin Jan 2018

Strategies For Sustainability Of Nonfranchise Casual Dining Restaurants, Kristin Burke Martin

Walden Dissertations and Doctoral Studies

In the United States, over 50% of restaurants fail within the first 5 years of operations resulting in approximately $2.1 billion annually in lost national sales revenue. The purpose of this multiple case study was to explore the strategies used by owners of nonfranchise, casual dining restaurants to ensure sustainability longer than 5 years. The study was grounded in Porter's 5 forces framework as a lens for identifying effective strategies that promote restaurant sustainability. The data collection process comprised gathering data and information via semistructured interviews with 3 owners of nonfranchise, casual dining restaurants in the mid-Atlantic region who sustained …

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Healthcare Administrator Strategies For Nurse Engagement To Increase Patient Care, Nicole Sarah Morlock Jan 2018

Healthcare Administrator Strategies For Nurse Engagement To Increase Patient Care, Nicole Sarah Morlock

Walden Dissertations and Doctoral Studies

Healthcare administrators can improve patient care and safety by stimulating nurse engagement as a means of improving internal relationships. The purpose of this case study was to explore engagement strategies that healthcare administrators use to stimulate nurse engagement. Data were collected using semistructured interviews with 4 healthcare administrators in a Missouri hospital setting. The engagement theory informed the conceptual framework of the study. Data were analyzed using Yin's 5-step process that included compiling, disassembling, reassembling, interpreting, and concluding. Analysis revealed 4 major themes: teamwork, nurse and administrator communication, nurse recognition, and nurse empowerment. Strategies were identified through the exploration and …

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