Business Commons^™

An Analysis Of The Impact Of Social Media Marketing On Individuals’ Attitudes And Perceptions At Nova Community College, Nya Gibson

OTS Master's Level Projects & Papers

Social media has become prominent in the 21st century. Companies are persistently looking for ways to utilize this new platform within their marketing strategies to increase business growth. Since social media is a networking and communication platform, it is important for companies to create a voice to humanize the business and maintain foot traffic. Although there are studies on how to use social media marketing within a business, there is minimal corroboration available of how social media marketing activities influence a consumer’s buying behavior. This study investigated the effects of social media on consumer attitudes of social media marketing and …

A Strategic Audit Of Tesla, Inc.: Electrifying Our Future Or About To Run Out Of Energy?, Chloe Dana

Honors Program: Senior Projects (Public)

Tesla, Inc.’s stock had reached its peak during September of 2017. However, due to manufacturing delays of its new Model 3 sport sedan, cash flow issues, and a recent fatal autopilot accident, investors and consumers are questioning the firm’s long-term stability. Although Tesla has created technology that makes it easier for consumers to harness and utilize electricity to power their homes and vehicles, many wonder if the company’s stock price is about to figuratively run out of energy. The following will be a strategic analysis, illustrating the firm’s Current Strategy & Background Information, Situational Analysis & Issue Summary, Strategy Recommendations …

Google Strategic Audit, Margaret Witzenburg

Honors Program: Senior Projects (Public)

This thesis fulfills the requirement for the strategic audit in MNGT 475H/RAIK 476. It discusses Google's competitors and the rest of the technology industry along with how Google fits into it all. It's a red ocean industry, so Google must continually innovate to maintain its competitive advantage. In addition to a summary of the current strategy and how Google competes, the thesis explores alternative strategies for Google to pursue given their strengths and weaknesses and the opportunities and threats in the industry. It includes a timeline, potential budget, and contingency plan for the best strategy.

Mobile Bullying Among Rural South African Students: Examining The Applicability Of Existing Theories, Michael Eddie Kyobe Prof., Lucas Mimbi Dr, Phillimom Nembandona, Sive Mtshazi

The African Journal of Information Systems

Mobile bullying, which is one form of cyberbullying, is escalating in schools in South Africa. Research can contribute to better understanding of the nature of this aggression, and provide guidance in determining appropriate interventions and administration of justice. However, studies into cyberbullying tend to focus mainly on the urban environment. Rural South Africa involves a large percentage of mobile phone users and experiences in relatively different cultural and social-economic conditions. Lack of research on rural mobile bullying calls into question the applicability of existing theories of crime and cyberbullying to the rural context and their effectiveness in guiding legal and …

Tracing Sources Of Design Uncertainty And Controversy In Web 2.0 Facilitated Collaborative Design Process, Lockias Chitanana Dr, Desmond Wesley Govender Dr

The African Journal of Information Systems

The integration of Internet-based collaborative tools such as Web 2.0 technologies to facilitate the design process has rendered collaborative design a chaotic practice filled with controversy and uncertainty, with the inevitable risk of unintended consequences. The purpose of this study was to trace the sources of design controversy in a Web 2.0 facilitated collaborative design process. The study employed an Actor Network Theory (ANT) methodological framework to explore design controversy in five design teams comprising of 4 to 6 undergraduate engineering students. Data was constituted by following the traces left by the actors, both human and nonhumans, their actions and …

The Role Of The Transaction Assurance, Perceived Cost And The Perceived Innovation In The Decision To Continue Using Mobile Money Services Among Small Business Owners, Edison Wazoel Lubua Dr, Philip Pretorius

The African Journal of Information Systems

The motive of this study is to assess the role of the perceived transaction assurance, perceived transaction cost, and anticipated future innovations to predict the intention to continue using mobile money services. Currently, many models on the intention to continue using the technology are based on frameworks for general technology adoption. This study acknowledges the value of these frameworks, but extended the analysis to include the perceived transaction assurance and the perceived innovation upon testing. Other variables included in the study are as follows: the influence of the customer support, the ease of correcting mistakes, and the comfortability with transaction …

Intercultural Competency Development: A Case Study With Sit Study Abroad In Morocco, From A Trainers Lens, Amy Leap Miller

Capstone Collection

This Course-Linked Capstone in Training focuses on intercultural competency development, both of the practitioner’s own life journey and through the lens of study abroad, highlighting a Case Study with SIT Study Abroad in Morocco. This Capstone weaves together theory and practice of intercultural competence, experiential learning, social justice training, and study abroad. The practitioner’s self-analysis includes reflection of her Practicum time, as well as a timeline of her intercultural competency development, including growth areas in five categories: knowledge, skills, attitudes, awareness and language. This Capstone also reflects the journey of the practitioner’s growth as a social justice trainer and experiential …

Financing Climate Resilience: Mobilizing Resources And Incentives To Protect Boston From Climate Risks, David L. Levy, Rebecca Herst

Sustainable Solutions Lab

This report explores the challenges of financing climate-resilience investments in the Boston region. As risks from storm surge, sea level rise, and extreme weather increase, there is growing urgency for pre-disaster investments to reduce physical risk, reduce social vulnerability, and increase capacity for emergency response and disaster recovery. However, these investments face significant barriers, including market failures, capital budget constraints, and misaligned incentives. The report identifies a range of funding mechanisms appropriate at different scales, including general obligation bonds, resilience fees, property tax surcharges, stormwater fees, tax increment financing, business improvement districts, and insurance-based funding. It evaluates these mechanisms using …

Family Supportive Supervision Around The Globe, Ellen Ernst Kossek, Heather N. Odle-Dusseau, Leslie B. Hammer

Management Faculty Publications

Family-supportive supervision (FSS) refers to the degree to which employees perceive their immediate supervisors as exhibiting attitudes and behaviors that are supportive of their family role demands (Hammer, Kossek, Zimmerman, & Daniels, 2007; Kossek, Pichler, Bodner & Hammer, 2011: Thomas & Ganster, 1995). A growing body of research suggests that leaders' and supervisors' social support of employees' needs to jointly carry out work and family demands is important for general health and job attitudes, such as satisfaction, work-family conflict, commitment, and intention to turn over (Hammer, Kossek, Anger, Bodner, & Zimmerman, 2009; Kossek et al., 2011). Thus, employee perceptions of …

Calculus For Business And Economics, Samuel Cartwright, Bhavana Burell, Patcharin Marion, Jianmin Zhu

Mathematics Grants Collections

This Grants Collection for Calculus for Business and Economics was created under a Round Six ALG Textbook Transformation Grant.

Affordable Learning Georgia Grants Collections are intended to provide faculty with the frameworks to quickly implement or revise the same materials as a Textbook Transformation Grants team, along with the aims and lessons learned from project teams during the implementation process.

Documents are in .pdf format, with a separate .docx (Word) version available for download. Each collection contains the following materials:

• Linked Syllabus
• Initial Proposal
• Final Report

Choosing The Most Suitable Ar-Enabled Wearable For Industrial Use, Roland Richards

Engineering and Technology Management Student Projects

This study seeks to provide guidance in choosing the most suitable augmented reality enabled industrial wearable for use in the high-tech production and support environment. New development breakthroughs are coming to light every month in the world of VR (virtual reality), AR (augmented reality), and MR (mixed reality). The research data provided can be used to assist fab production and support personnel choose the AR-enabled wearable headsets. Many factors and agents are responsible for bringing cutting edge technology into use. Multiple criteria decision modeling was used to assist in the selection process for hardware for an augmented reality pilot and …

Technological Evolution In Software Engineering, Cody Miller

Engineering and Technology Management Student Projects

In all software development processes, the software must evolve in response to its environment or user needs to maintain satisfactory performance. If software doesn’t support change, it gradually becomes useless. With many organizations today, being software-centric organizations, this has huge implications for their business: evolve your software, or risk your software becoming gradually useless, and therefore, your entire business.

Technology Evolution is a highly relevant subject, Intel’s business model for the last 50 years, has been that of Moore’s Law, a hardware centric Technology Evolution model. As a Software Engineer at Intel, our business group faces a similar issue, we …

Dynamic Capabilities Related To Converging Software Markets, Mike Smith

Engineering and Technology Management Student Projects

Methodology for in the software development life cycle has rapidly evolved over the last couple decades. This evolution is related to strategies born in just-in-time manufacturing which reveal themselves through methods such as rapid application development, waterfall development, spiral development, agile development, and DevOps. Coupled with consumer and industry adoption of cloud-based technologies, software releases to consumers can happen minutes after code-commits. This environment breeds highly competitive firms, rapid and frequent new entrants, ever changing resource barriers, and a constant threat of replacement. To mitigate these risks the adoption of dynamic capabilities could improve firm success and assist in ensuring …

Outsourcing Strategies In Software Engineering, Cody Miller

Engineering and Technology Management Student Projects

Over the last several years, software has become a vital component of almost every business. Success increasingly depends on using software as a competitive weapon [1]. In today’s software industry, many organizations are realizing that outsourcing is becoming an imperative, strategic step to growing their business, and as a way to gain competitive advantage over its competitors.

The focus of this article, will be a literature review of current literature on outsourcing, and its strategies in the Software Engineering domain. As a software engineer at Intel, I have seen an increased need for outsourcing within our business group, and the …

Hdm Model To Select Marketing Analyst Job Offer, Alex Tacco-Melendez

Engineering and Technology Management Student Projects

Times have changed and we no longer pick a career in terms of climbing the corporate ladder or to continue with a “family profession tradition” that will make our parents happy. We now select an occupation based on the satisfaction and fulfillment it will bring to our lives.

Nowadays, people spend significantly more time on the job than in any other single activity, making this a crucial decision that will influence their lifestyles.

Recent graduates and entry-level professionals are not only interested in receiving a fair remuneration at the end of each month, they are also seeking for companies that …

Choosing The Best Software For Spec Review: An Analytic Hierarchy Process Approach, Bob Greenlee

Engineering and Technology Management Student Projects

Every manufacturing company is faced with the problem of accurately converting customer requirements into products and deliverables, including a thorough review of customer specifications. Software can help facilitate this tedious and time consuming process, but choosing or designing the best solution is difficult due to conflicting and poorly prioritized criteria.

This paper illustrates the use of an analytic hierarchy process, specifically the hierarchical decision model (HDM) tool developed at Portland State University, to select the best software solution for facilitating customer spec review. In addition to resolving the primary question of which software to use, it shows how the HDM …

Best Devices To Replace Laptops At Intel, Aayushi Gupta

Engineering and Technology Management Student Projects

With the rapid technology changes in today’s world companies that depend on technology need to strategically choose and plan their technology path in order to maintain competitive advantage and avoid any future problems. In this case we have a popular company i.e. Intel Corporation, that provides its employees with a variety of laptops to choose from. We on the other hand, are going to let them choose from the new and advanced Tablets and notebooks so as to provide ease to the employees. We are doing this so as to give more new products available in the market to the …

A Hierarchal Decision Model To Determine The Most Promising Tier-2 Space Agency, Smarajit Chakraborty

Engineering and Technology Management Student Projects

When it comes to space exploration programs NASA, ISRO, SpaceX, CNSA, JAXA and ESA has made remarkable achievements in the past and is keep making more and more success. The study, on completion, seeks to guide the decision problem of “which space agency has the best future in space exploration?”.

This study will seek to find which space agency has the best future prospect in terms of various perspectives. To find a solution to the stated problem, initially available literature was studied and the probable solutions for the decision problem was enlisted. Data Records from the organization websites were studied …

A Cross-Cultural Negotiation Role-Play For Sales Classes, Daniel Herlache, Stefan Renkema, Shannon Cummins, Carol Scovotti

Marketing & Entrepreneurship Faculty Publications

Purpose of the Study: International sales jobs are plentiful; yet many marketing students do not pursue them. This study describes an international negotiation teaching innovation that improved student awareness of both the challenges and rewards of a career in international sales.

Method Design and Sample: The use of a cross-cultural negotiation exercise in sales classes from two countries is tested to provide an experiential learning opportunity in a computer-supported, collaborative learning setting. Prior research has shown that the use of web-based technology can enhance collaboration and construction of knowledge (Comeaux and McKenna-Byington, 2003). Students first engaged in a …

Newsletter Spring 2018, College Of Business And Information Systems

BIS Newsletter

No abstract provided.

Evaluating Theories On Income Polarization In The U.S., Jocelyn Anderson

Political Science Theses and Capstones

This paper examines the relationship between technological change and income polarization within the United States. I examine and discuss the reshaping of the U.S. labor market via skill- biased technological change, possible effects of globalization, as well as institutional policies. My research also explored how aspects of corporate structure norms, and tax avoidance could be causes for increased income polarization related to top tier incomes. Using current literature and data to consider the top causes of an increasingly widening wage gap, one can see that advancements in technology and the changes it has had on the labor market, as well …

How Managers Can Create A Fair Compensation Procedure In The Engineering Sector, Jose Banos Sanchez

Engineering and Technology Management Student Projects

This research has analyzed the feedback from managers and technicians in high tech companies when doing the individual evaluation of performance using a dualperspective approach. The research has established a list of categories and subcategories that all managers should include in a fair performance evaluation according to the feedback from different experts, avoiding potential bias described in Messick & Bazerman, (1996) and clearly known in advance by all the employees who will be evaluated. Finally, the paper concludes with an analysis of the potential impact and contribution to the employee’s satisfaction of alternatives methods of rewarding (using four options, money, …

An Exploration Of Craft Beer In South Carolina, John Fitzgerald Denise Jr

Senior Theses

This senior thesis project, prepared for the University of South Carolina Honors College, seeks to compile information on the craft beer industry in South Carolina at time of writing. The creative portion of this thesis takes the shape of a “guidebook”, with photographs and information about beers and breweries compiled into a single source that displays a snapshot of the South Carolina craft beer industry (see sample pages below). The significance of the project results from original, high quality photographs and information compiled and arranged in a way which is increasingly rare in the age of the internet. To accompany …

The Unsung Latino Entrepreneurs Of Appalachia, Eric Franklin Amarante

West Virginia Law Review

No abstract provided.

Perceptions Of Transactional And Transformational Leaders According To Gender, Quinn I. Igram, Andrew N. Garstka, Lindsay D. Harris

Student Publications

The lack of females occupying leadership positions in the modern workplace has prompted the research of this study. In order to better understand the perceptions that exist regarding successful leadership, this study was conducted with the intention of understanding individual leadership style through the Multifactor Leadership Questionnaire, which measures transactional and transformational leadership styles (Bass and Avolio, 1993). 64 male and female participants, made up of 36 students and 28 individuals in the workforce ages 18-61 with an average age of 31 answered 21 questions to assess their leadership style and 1 to measure who they perceived as a successful …

An Investigation Of Low Frequency Noise In Server Rooms, Ahmed Al Naami

Theses

Noise in a server room can have a major impact on the performance and well-being of the occupants. Sound level and low frequency noise are considered factors that influence the hearing ability of workers. This thesis is an investigation of low-frequency noise in server rooms. We conducted the field study in a server room for a large financial institution. Some employees in this study indicated that they experienced headaches from the noise and requested an analysis of the sound to determine if there were any potential adverse health effects. Attributes of the noise were investigated by evaluating the sound pressure …

Taking Flight – April 2018, Georgia Southern University

College of Business: News & Publications

• Message From the Dean
• Alumi Spotlight -- Kimberly Owens
• Georgia Southern University Online MBA Ranked in Top 20 by Poets&Quants
• Studies Show Potential for Spaceport Camden
• Eagle Executive Society -- Student Chapter Hosts Annual Dinner
• Billy Hickman Named Humanitarian of the Year, Honored at the 30th Annual Deen Day Smith Awards
• Young Alumni Give Back
• Georgia Southern's Economic Monitor Reports Continued Growth Despite Hurricane
• Logistics and Supply Chain Management Moves Up in Rankings
• Georgia Southern Logistics and Supply Chain Team Wins 10th Annual IANA Case Competition
• BIG Cafe
• Candler County Hospital Impact Reveal
• Leadership Symposium -- Logistics

Looming Consumer Debt: A Comparison To The Great Recession, Andrew Jenks

Honors Projects

A look into the current outstanding debt in the United States and comparison to conditions prior to the financial crisis of 2007-2008.

2018-April-01-Gabriel's Songbook, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Tls Newsletter, April 2018, Unf Transportation And Logistics Society

Transportation & Logistics Society Newsletter

Inside the newsletter: Mark your calendars for Swing Social at the UNF Golf Complex on Friday April 13. 10th Annual Transportation and Logistics Flagship Program Spring Banquet & Awards Ceremony on April 26th. Internship Insight on Amber Underwood with Yusen Logistics. Get to know Rachel Cecil, T & L Flagship Program Assistant. TLS and the Jax Chamber Logistics of Craft Brewing. TLS in the community with the Jacksonville Humane Society.