Business Commons^™

The Rearview Mirror And Windshield: Utilizing The Intersection Of Nostalgia And Neophila To Target Today's Consumers", Hannah Lucile Hungate

Marketing Undergraduate Honors Theses

In a technologically-advanced, rapidly-changing business world, successful marketing practice is becoming more and more elusive to the competing corporations. Two popular tactics—nostalgia and neophilia—have been shown to both dazzle and destroy, depending upon their use. These concepts have been utilized by a variety of brands—some of the world’s largest beverage companies, the most popular application of 2016 and air fresheners, to name a few—and have resulted in heavy profits and losses for the companies.

Nostalgia and neophilia in marketing must first be analyzed as individual concepts, each with their own merits and disadvantages, and then viewed as an intersection where …

The Reality Of The Refugee Crisis In Italy: A Look Into The Lives Of Illegitimate Refugees And The Unofficial Organizations That Support Them, Cole Mcquirk

Marketing Undergraduate Honors Theses

The words written on the United States of America’s famous Statue of Liberty, written by poet Emma Lazarus over a century ago:

Give me your tired, your poor,

your huddled masses yearning to breathe free

The wretched refuse of your teeming shore. . . .

America and Europe alike have forgotten the sacred words that gave hope to so many 100 years ago. Many use phrases like “floods of people” or “swarms” to describe those who leave their countries for a life in the Western world. Which of the refugees welcomed into the most powerful country in the world were …

Nonprofit Marketing Strategy, Marisa Lizana

Marketing Undergraduate Honors Theses

Abstract

This paper explores the new and vague idea of nonprofit marketing. From studies comparing traditional marketing to nonprofit marketing and surveys analyzing the current status of organizations’ marketing plans, we see the gray area that is nonprofit marketing and the lack of research to enlighten us what a successful marketing strategy looks like. Then, I talk about my first-hand experiences working for a nonprofit, what I learned, and what questions and ideas I have regarding the future of nonprofit marketing strategy.

A Business Plan For The Three Barn Farm, Jessica Loechler

Marketing Undergraduate Honors Theses

The Three Barn Farm is a rural wedding venue that offers a personal, intimate experience for those who appreciate the simple beauty of the American countryside. Our mission is to make our home your home on the best day of your life. The name “The Three Barn Farm” reflects the three beautiful fixtures on the land. The first barn is the one-hundred-year-old classic red barn. With recently refurbished wood to capture the barn’s original beauty for years to come, this barn serves as a Pinterest-worthy spot for bridal photos, a welcome area, and many other purposes. The second barn is …

An Independent Record Label Business Plan, Jack Raybuck

Marketing Undergraduate Honors Theses

A business plan created for an independent record label based in Los Angeles, California. The record label is focused on solving the gender inequality problem that currently exists in the music industry.

Diversification Of Orchestras’ Audiences, Musicians, Programming, And Revenues: Transforming The Relevancy Of German And U.S Orchestras To Their Communities, Dina Marie Weineck

Renée Crown University Honors Thesis Projects - All

This thesis presents ways of how orchestras in Germany and the U.S can transform classical music into a vehicle for social improvement through the diversification of audiences, musicians’ body, artistic programming, concert experience, and revenues. The linkages between mission and funding models of U.S orchestras are being re-calibrated, striving for social relevancy and financial sustainability at once. This approach is contrary to the way in which orchestras have divorced their missions for on-site concerts as their primary product from off-site community programs as a secondary avenue. The purpose and mission set forth for these orchestras, respectively, must be viewed in …

Logistics And The Olympic Games: A Project Management Case Study, Sophia Chalsma

Renée Crown University Honors Thesis Projects - All

Logistics and the Olympic Games explores the complex logistical nature of the Olympic Games and its implications for the future of the current Olympic hosting process. It first examines the operational planning of the Rio de Janeiro Summer 2016 Games, followed by a comparison to the Montréal 1976, Sydney 2000, Athens 2004, Beijing 2008, and London 2012 Games. Taking into consideration the economic and social effects that the Games have on host cities, this paper then presents some possibilities for the future of the Games and argues for the need for change.

Low-Fare Flights Across The Atlantic: Impact Of Low-Cost, Long-Haul, Trans-Atlantic Flights On Passenger Choice Of Carrier, Jennifer Nicole Hunt

Doctoral Dissertations and Master's Theses

Full-service carriers (FSCs) have long ruled the trans-Atlantic market, due to the absence of low fare competition, which has kept airfares high. However, renewed interest in low-cost, long-haul (LCLH) flights was prompted by efficient aircraft, low fuel prices, liberalization of air markets, and low-cost carriers’ growth opportunities. Since 2013, multiple LCLH carriers have commenced trans-Atlantic operations, and their market share has grown to 8%. In response, FSCs are establishing their own LCLH subsidiaries and/or introducing basic economy airfares to more effectively compete in the trans-Atlantic market. The purpose of this dissertation was to further the understanding of LCLH and FSC …

Alzheimer’S: The Right To Nothing?, Heather Marie Forster

Business/Business Administration

The purpose of this thesis is to shine light on the inequalities in the types of options Alzheimer’s patients are afforded and the different decisions they can or cannot make in comparison to other terminal patients. The main argument of this thesis is to include Alzheimer’s patients in current Right-to-Die laws by allowing them to consent to this choice of action before they are diagnosed, or in the early stages while they still have the competence to do so. Another aspect of this thesis is to increase the general public’s knowledge about Alzheimer’s and other dementias in order to generate …

The Implementation Of A Cybersecurity Testbed For Education And Research, Elisabeth Dubois

Business/Business Administration

The Cyber Innovation Lab brings with it the understanding and collection of the threats, vulnerabilities, and risks that one’s IT resources present. Due to the increasing complexity and degree of cyber threats, innovation regarding current attack vectors and defense mechanisms are needed. The lack of realistic threat landscapes and the need for accurate security analysis and defense strategies prompted the implementation of a cyber physical system for defensive research. The project depicts the processes to establish the testbed, the methodology used in classifying the architecture, threat and attack analysis, as well as preliminary results. The paper presents the testbed architecture …

#Readyforrio: How A Revised Rule 40 Impacted Sponsorship At The 2016 Summer Olympics, Anthony Carson

Senior Theses

When planning and executing the Olympic Games, a premier event in modern sport, the International Olympic Committee (IOC) relies heavily on sponsorship revenue from their official sponsors. “Worldwide Olympic Partners,” the top 11 sponsors of the 2016 Olympics, had exclusive rights during the Olympic cycle from 2013-2016.

With the purchase of these expensive sponsorship deals, brands are looking to capitalize on the “glow” of the Olympics, and use excusive Olympic intellectual property to make ties from their brand to the Games. In order to make these sponsorship deals more valuable, the IOC has historically provided official partners with added exclusivity …

Considerations Of Private Companies In Regard To External Auditing Including The Detection And Prevention Of Fraud, Alexandra Sprague

Senior Theses

Fraudulent activities occur in all types of companies. Recently, external auditors have become increasingly important in detecting and preventing these frauds. With their independence, auditors can provide external comfort with their opinion as to the fairness of their client’s financial statements. The goal of this thesis is to express the importance of fraud prevention in private companies, especially smaller private companies, and illustrate how external audits can have an impact in fraud prevention. After conducting interviews with private companies, many reasons were found as to why private companies either conduct or do not conduct an external audit. This research bridges …

Cultural Disparity And The Impact On Work Life Balance, Bryan Campbell

Senior Theses

This research examines the differences in work life balances between varying countries around the world. In order to do so, a proxy index was created by investigating a portion of questions from respondents of the World Values Survey. Comparing this to Hofstede's Insights on National Culture allowed for a unique perspective as to whether the country individualism ratings could then be used to assert a relationship between these metrics.

Enhancing Quality Of Life Through Foreign Direct Investment In Northern Mozambique, Sarah-Beth Delay

Agricultural Economics and Agribusiness Undergraduate Honors Theses

Foreign Direct Investment (FDI) has the potential to increase economic activity and improve GDP growth in low-income countries, but can hinder economic development (quality of life improvements) if not sustainable and holistic in manner. Africa serves as a host to many cases of FDI focused on economic growth, but not necessarily improving the quality of life for its citizens. FDI has spread throughout the African continent, where many countries are well endowed with natural resources, like minerals and coal. These economies have experienced rapid GDP growth with few benefits reaching citizens of the host country. Mozambique is a low-income country …

Importance Of Portfolio Building For University Students, Zoë Lauer

Apparel Merchandising and Product Development Undergraduate Honors Theses

This creative project provided portfolio work samples from a project-based upper level Apparel Merchandising and Product Development course. Photographs were taken during the Futuristic Floral Fashion Show in April 2017; photos were edited and distributed to students for portfolio use. It is recommended that final garment photography become an annual part of the AMPD programs annual fashion show. Also, early emphasis on portfolio building paired with formal portfolio building through course work is essential for creative majors.

Development And Marketing Of A Repurposed Textile Product For Homeless Individuals In Northwest Arkansas, Mckenna Whitaker, Beau Broyles, Lindsey Stone

Apparel Merchandising and Product Development Undergraduate Honors Theses

Growing concerns over waste disposal methods have led to a greater focus on recycling efforts in the textile industry. Second only to the oil industry, the textile industry continues to be one of the most wasteful among leading businesses around the world and determining ways to repurpose fashion materials could be a reasonable solution to this growing problem (Dobilaite, V., Mileriene, G., Juciene, M., & Sacevičienė, 2017). In addition to alleviating disposal issues, repurposed materials could serve the humanitarian needs of local communities, and even more importantly, could specifically benefit homeless populations. The purpose of this project was to design, …

Micron: Changes For Continued Success, Rachel Rice

Theses/Capstones/Creative Projects

Strategy is important for every industry, and to succeed in such a competitive industry as the technology industry, it becomes imperative. Micron Technology, Inc. (“Micron”) is one of the companies in the technology industry that must have a strategic plan such as this. The best strategy for Micron was analyzed through a detailed background on the history of the company, the main problem that is currently found in the industry, the current internal position of the company in relation to the strengths and weaknesses of the company, an external analysis of the operating industry, and finally a recommendation and implementation …

Individual Case Study: An In Depth Look Into La Fitness, Jennifer Grisso

Theses/Capstones/Creative Projects

LA Fitness is a health and fitness club chain that has locations throughout the United States and Canada. LA Fitness is a health and fitness club that has locations throughout the United States and Canada. This company has been seen as a strong competitor in the industry since its introduction, especially because of its differentiation strategy. While LA Fitness has done well for themselves during their last thirty years in business, there are some changes that could be made in order to develop a sustainable competitive advantage. The recommendations I have for LA Fitness are: 1) have longer hours of …

The Economic Impact Of A Us Tech Talent Shortage On Midwest Companies, Raul Aguilera Ramirez

Theses/Capstones/Creative Projects

This thesis examines the economic impact that a pervasive shortage of tech talent nationwide is having on various companies in the Midwest. Per the Mid-America Regional Council, four computer-related job openings existed for every unemployed person in the Midwest in 2015. In Nebraska alone, there were 2,318 open computing jobs, with only 438 computer science graduates in the state that year. By examining this contemporary issue, I explore both the extent to which companies in the Midwest are affected by the shortage and the common practices currently in place by Midwest companies to deal with the shortage. For the scope …

Exploring Hospitals' Use Of Facebook: Thematic Analysis, N. Kordzadeh, Diana K. Young

School of Business Faculty Research

Background: Although health care organizations such as hospitals and clinics have widely embraced social media as a means to educate the community on health topics and increase patient loyalty and satisfaction, little is known about the content these organizations actually share when using social media channels.

Objective: This study aimed to explore the types of content US hospitals post on their Facebook pages and how hospitals’ Facebook activities differ with regard to content types.

Methods: We collected and thematically analyzed more than 1700 Facebook posts made over a 3-month period by 17 US hospitals. During the first phase, the 2 …

Taking Flight – May 2018, Georgia Southern University

College of Business: News & Publications

• Message From the Dean
• Alumni Spotlight -- Jesse Nkemka
• A New Era for the College of Business
• Mooney Named New Graduate Programs Director
• New Director of Student Engagement
• Business Abroad Devember 2018 Announced
• Hospitality Students Experience NOLA
• Students Participate in Georgia Logistics Summit
• Savannah Traffic Club Awards Scholarships
• Sales Program Receives Recognition
• IS Through the Ages
• Business Alum Inducted into Boys & Girls Club Alumni Hall of Fame
• Eagles on Wall Street
• BIG Cafe
• Cote: Set Content Guidelines for Business Facebook Page

An Investigation Measuring The Impact Of Financial Literacy Programs On University Student Debt, Morgan O'Sullivan

Graduate Student Dissertations, Theses, Capstones, and Portfolios

Student loan debt is the most common form of debt in the United States today outside of mortgage debt. The research for this study sought to (1) investigate whether financial literacy programs in the State of Florida have an impact on student debt levels, as well as (2) determine how the responsibility for the provision of financial literacy education was distributed throughout a university community. The research provided for a survey that was sent to 70 institutions in the State of Florida analyzing whether or not these institutions had financial literacy programs in place. A survey was also sent out …

Improvisation And Leadership Development: Understanding Improvisational Theater Arts As Leadership Skills, Jack Skalican

Doctoral Dissertations

Leadership development is immersed in a philosophical struggle. Past efforts at developing leaders have missed a set of skills important to the role of today’s leaders. Since Frederick Taylor invented the practice of scientific management, the study of management and leadership has largely focused on traits, practices, and behaviors that conform to this model such as planning, analysis, control, and monitoring. Missing in this focus, however, are less transactional leadership skills like intuition, improvisation, and creativity. As a result, organizations have begun drawing on improvisational theater skills as one answer to fill this leadership development gap.

This case study focuses …

Of Tailwinds And Headwinds, Philip Charles Zerrillo

Asian Management Insights

Long-time readers of these pages are more than familiar with disruption, and the current shift in the world’s economic and political tectonic plates is assuming even greater interest for many of us.

Ai: Augmentation, More So Than Automation, Steven M. Miller

Asian Management Insights

The take-up of Artificial Intelligence (AI)-enabled systems in organisations is expanding rapidly. Integrating AI-enabled automation with people into workplace processes and societal systems is a complex and evolving challenge. The articles takes a managerial perspective on how firms can effectively deploy human minds and intelligent machines in the workplace.

Talent Magnets: Three Dimensions Of A Great Place To Work, Chandrasekhar Sripada

Asian Management Insights

Three dimensions of a great place to work.

Asia: Embracing Disruption Confidently With Farsighted Policies And Progressive Ideas, Amit Gupta

Asian Management Insights

Farsighted policies and progressive ideas will stand Asia in good stead as it embraces disruption with confi dence.

Data Or Decisions: Designing Business Intelligence And Analytics Function, Eric Sandosham

Asian Management Insights

On designing a successful business intelligence and analytics function.

How Fintech Startups Succeed In Financial Inclusion To Bank The Unbanked, Miguel Soriano

Asian Management Insights

In the drive to bank the unbanked, digital technology may succeed where others could only dream.

Transformation: The New Normal For Next-Gen Family Businesses, Annie Koh

Asian Management Insights

Transformation is the new normal for next-gen family businesses.