Open Access. Powered by Scholars. Published by Universities.®

Business Commons™

Open Access. Powered by Scholars. Published by Universities.®

2016

Discipline
Institution
Keyword
Publication
Publication Type
File Type

Articles 691 - 720 of 5215

Full-Text Articles in Business

College Students Use Social Networking Sites For Sharing With Friends, But Guess Who Else Is Looking?, Elizabeth C. Alexander, Fred Mader, Deanna Mader Oct 2016

College Students Use Social Networking Sites For Sharing With Friends, But Guess Who Else Is Looking?, Elizabeth C. Alexander, Fred Mader, Deanna Mader

Atlantic Marketing Journal

Abstract - Jobvite, a recruiting platform for the social web, reports from their annual 2012 survey of recruiters that 92% of U.S. companies are using social networking sites (SNS) for hiring purposes (Jobvit, 2012). Career Builder reported in 2009 that 45% of employers were using SNS to screen and research applicants (CareerBuilder, 2009). It is important that faculty and support staff working to place students, and the students themselves, understand the developments and practices in the use of social networking sites for job search and recruiting and the best methods, as well as detriments when marketing themselves. This study examines …


Using Focus Groups And Correspondence Analysis To Explore The Relationship Between Millennials’ Online Behavior And Their Opinions Of Online Reviews, James E. Stoddard, Michael Dotson, Neel Das Oct 2016

Using Focus Groups And Correspondence Analysis To Explore The Relationship Between Millennials’ Online Behavior And Their Opinions Of Online Reviews, James E. Stoddard, Michael Dotson, Neel Das

Atlantic Marketing Journal

This paper explores the relationship between millennials’ online behavior and their opinions of online reviews via the use of focus groups and correspondence analysis. The proposition was that millennials’ online behavior (including search behavior) is likely to have an effect on how they view online reviews. The correspondence analysis results suggest that millennials who spend more time online peruse a greater number of products. Further, relationships were found between millennials’ time online and factors influencing review trustworthiness as well as millennials’ time online and factors affecting review memorability. It is noteworthy to suggest that focus group analysis can be enhanced …


The Effect Of Advertorial Format And Copy Length On Attitudes Of Female (Target) And Male (Non-Target) Audiences, Cynthia B. Hanson Oct 2016

The Effect Of Advertorial Format And Copy Length On Attitudes Of Female (Target) And Male (Non-Target) Audiences, Cynthia B. Hanson

Atlantic Marketing Journal

This study investigates the effect of the advertorial format and ad copy length on ad and brand attitude. Results of a 2 (advertorial versus non-advertorial) by 2 (light versus moderate copy length) study indicate that the advertorial format generated more favorable ad and brand attitudes for the female (target) subjects, but less favorable attitudes for the male (non-target) subjects. A marginally significant gender by copy length interaction suggests a differential effect of copy length for the male sample, as well: ad and brand attitudes were higher for lighter copy ads for the female sample but lower for the male sample. …


The Scent Of Change: A Case Study, William K. Foxx, Melissa C. Northam, Corlette S. Burns Oct 2016

The Scent Of Change: A Case Study, William K. Foxx, Melissa C. Northam, Corlette S. Burns

Atlantic Marketing Journal

Decisions about entering into a new business venture involve a variety of considerations, despite the level of experience an entrepreneur has. This case presents the story of a business owner Bennett Gage and his decisions concerning whether or not he should enter into a business where canines are used to detect bed bugs in hotels. This case study gives the reader an opportunity to wrestle with some of the many questions that are part of entering into the creation of a new service.


Media Influence On Opinion About Man-Made Global Warming As Moderated By Individual Ecological Orientation And Personal Experience, George W. Stone Dr. Oct 2016

Media Influence On Opinion About Man-Made Global Warming As Moderated By Individual Ecological Orientation And Personal Experience, George W. Stone Dr.

Atlantic Marketing Journal

Abstract – The purpose of the study was to assess the opinions of two equal groups of QUALTRICS panelists, one having lived through a CAT 5 storm and the other not, on their respective beliefs about the effect man-made global warming has had on increasing the intensity of major weather events. The authors identified individuals in each group based on individual eco-orientation. The author then tested for opinion differences based on three factors related to eco-orientation as well as the role played by the media on influencing opinions related to man’s impact on increasing storm intensity


Nebraska Monthly Economic Indicators: October 21, 2016, Eric Thompson, William Walstad Oct 2016

Nebraska Monthly Economic Indicators: October 21, 2016, Eric Thompson, William Walstad

Leading Economic Indicator Reports

The Leading Economic Indicator – Nebraska (LEI-N) rose by 1.14% during September of 2016. The increase in the LEI-N, which predicts economic activity six months in the future, suggests moderate economic growth in Nebraska in the first quarter of 2017. Four of the six components of the LEI-N were positive during September. There was a strong increase in airline passenger counts and an increase manufacturing hours during the month. There also was an decline in initial claims for unemployment insurance. Business also optimistic. Respondents to the September Survey of Nebraska Business reported plans to increase sales and employment over the …


2016-October-21-Friends Reunite, University Marketing And Communications, East Tennessee State University Oct 2016

2016-October-21-Friends Reunite, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-October-21-Madison Warden, University Marketing And Communications, East Tennessee State University Oct 2016

2016-October-21-Madison Warden, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-October-21-A Cappella, Unplugged, University Marketing And Communications, East Tennessee State University Oct 2016

2016-October-21-A Cappella, Unplugged, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Transdisciplinary Collaborative Learning: Design, Practices, And Experience With Telepresence, Robotics, And Makerspaces, Nick Swayne, Kevin Giovanetti Ph.D., Fred Briggs, Patrice Ludwig Ph.D., Sean Ronan Mccarthy Ph.D., Michele Estes Ph.D., Audrey J. Burnett, Juhong Christie Liu Ph.D. Oct 2016

Transdisciplinary Collaborative Learning: Design, Practices, And Experience With Telepresence, Robotics, And Makerspaces, Nick Swayne, Kevin Giovanetti Ph.D., Fred Briggs, Patrice Ludwig Ph.D., Sean Ronan Mccarthy Ph.D., Michele Estes Ph.D., Audrey J. Burnett, Juhong Christie Liu Ph.D.

Libraries

Using a variety of media and case studies, the panel address the adoption and use of technologies such as robotics, telepresence, and makerspaces for trans-disciplinary learning that has initiated significant grassroots change within the institution. The analysis of teaching and learning strategies shows promise of supporting deep learning for students, a scholarship of teaching and learning for faculty, and conceptualization of a change agent. A vision for the future will be explored with audience.


2016-October-20-A 'Haunting' Recital, University Marketing And Communications, East Tennessee State University Oct 2016

2016-October-20-A 'Haunting' Recital, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-October-20-Dr. Eric Avery, University Marketing And Communications, East Tennessee State University Oct 2016

2016-October-20-Dr. Eric Avery, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-October-20-Percussion Faculty Recital, University Marketing And Communications, East Tennessee State University Oct 2016

2016-October-20-Percussion Faculty Recital, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


Auditing Standards Board (Asb), October 17-20, 2016, Meeting Agenda, Atlanta, Ga, American Institute Of Certified Public Accountants. Auditing Standards Board Oct 2016

Auditing Standards Board (Asb), October 17-20, 2016, Meeting Agenda, Atlanta, Ga, American Institute Of Certified Public Accountants. Auditing Standards Board

Association Sections, Divisions, Boards, Teams

No abstract provided.


2016-10-20 Faculty Senate Newsletter, Morehead State University. Faculty Senate. Oct 2016

2016-10-20 Faculty Senate Newsletter, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate newsletter for October 20, 2016.


2016-10-20 Faculty Senate Regent Notes, Morehead State University. Faculty Senate. Oct 2016

2016-10-20 Faculty Senate Regent Notes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate Regent's notes from meeting held on September 30, 2016. Presented on October 20, 2016.


2016-10-20 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate. Oct 2016

2016-10-20 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Meeting minutes of the Faculty Senate for October 20, 2016.


National Labor Relations Board Columbia University Graduate Student Unionization Decision: Analysis And Implications For Administrators, Frank J. Cavico, Bahaudin G. Mujtaba Oct 2016

National Labor Relations Board Columbia University Graduate Student Unionization Decision: Analysis And Implications For Administrators, Frank J. Cavico, Bahaudin G. Mujtaba

HCBE Faculty Articles

All employees want to be treated fairly by their managers and employers. If workers observe that they are not getting a fair compensation and treatment for their knowledge and outcomes, then they will naturally think of unionizing. This is equally true of those who work in the government sector, private industries and educational institutions. For educational institutions, one question has been to determine if teaching and research assistants can be considered employees. The NLRB ruling in the Columbia University case demonstrates that teaching and research assistants at educational institutions are employees and should have the ability to unionize. As such, …


Entrepreneurship In Local Economy And Food Systems Saf 401, Michael Cerbo Oct 2016

Entrepreneurship In Local Economy And Food Systems Saf 401, Michael Cerbo

Library Impact Statements

No abstract provided.


Parisi To Be Inducted Into Parkway Hall Of Fame, Lindenwood University Oct 2016

Parisi To Be Inducted Into Parkway Hall Of Fame, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


Candlelight Vigil Scheduled For Domestic Violence Awareness Month, Lindenwood University Oct 2016

Candlelight Vigil Scheduled For Domestic Violence Awareness Month, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


2016-October-19-Grey Renaissance, University Marketing And Communications, East Tennessee State University Oct 2016

2016-October-19-Grey Renaissance, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-October-19-October Heritage Day, University Marketing And Communications, East Tennessee State University Oct 2016

2016-October-19-October Heritage Day, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-October-19-Dada Witch Project, University Marketing And Communications, East Tennessee State University Oct 2016

2016-October-19-Dada Witch Project, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


A Discourse On Diversity: The Impact Of Management Team Heterogeneity On Firm Performance., Robert J. Brown Oct 2016

A Discourse On Diversity: The Impact Of Management Team Heterogeneity On Firm Performance., Robert J. Brown

Undergraduate Economic Review

Quantile models are used to test the association between management team gender, ethnic and educational diversity and firm performance, employing an IV technique developed by Chernozhukov and Hansen (2008) to address the potential endogeneity issues. Estimated associations between measures of diversity and firm EBITDA margins are close to zero across much of the dependent variable distribution, but increase in magnitude for higher margin firms. No evidence of a statistically significant causal relationship between gender and ethnic diversity and firm EBITDA margins is found. Marginal evidence of a statistically significant association between margins and educational diversity is found for high margin …


Coming Of Age Oct 2016

Coming Of Age

SIGNED: The Magazine of The Hong Kong Design Institute

This year Hong Kong's Business of Design Week celebrated its tenth anniversary with its eleventh and biggest show yet creating an exciting roster of international design masters, including many from Denmark, the partner country for 2012. As Daniel Jeffreys reports, the event has grown in authority and scope over the last decade and now represents one of the most important dates on the creative industry's global calendar.


It's Not About You, Thomas Alton Hill Oct 2016

It's Not About You, Thomas Alton Hill

Leadership Hour at Otterbein University

Al is currently Head of METTLER TOLEDO North America where he and his team are responsible for all sales, marketing, customer support, and filed service operations in the US and Canada. He joined METTLER TOLEDO in 2000 as the General Manger of the US Industrial Division Market Organization


Daly Named Fulbright Scholar, Will Lecture In Bhutan In Spring 2017, Lindenwood University Oct 2016

Daly Named Fulbright Scholar, Will Lecture In Bhutan In Spring 2017, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


2016-October-18-Tpha Award, University Marketing And Communications, East Tennessee State University Oct 2016

2016-October-18-Tpha Award, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.


2016-October-18-Tuckasegee River Excursion, University Marketing And Communications, East Tennessee State University Oct 2016

2016-October-18-Tuckasegee River Excursion, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.