Business Commons^™

2016-October-27-Rdc Study, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016 Program, Office Of Academic Affairs

Programs

Eastern Illinois University is a community enthusiastically engaged in intellectual exploration. This includes faculty testing the boundaries of knowledge within their disciplines and the boundaries of how to convey that knowledge to their students. It also includes students, both graduate students joining with their faculty mentors in pressing the disciplinary boundaries, and undergraduate students discovering the front edges of the disciplines under the guidance of their instructors. Today we celebrate the full range of such faculty contributions: journal articles, book chapters, monographs, art works, music compositions, performances in all forms, and a host of others. Funded research contributions also are …

2016-October-26-Outstanding Program, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016-October-26-Veterans Day Ceremony, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2016-10-26 Excellence In Teaching Committee Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Excellence in Teaching Committee Meeting Minutes for October 26, 2016.

Applying The Holistic Conceptual Conservation Framework For Sustainable Tourism, George Alexakis, Larry Rice

Journal of Tourism Insights

The tourism and hospitality industry has not always followed sound environmental stewardship. Increased awareness among tourists worldwide has prompted sustainabilit­y discourse encouraging long-term systemic approaches to planning and development. The research article proposes a holistic conceptual conservation framework that shows how a united tourism and hospitality industry can curtail the processes of environmental destruction and collectively offer authentic touristic experiences. Visitors can fully experience tourist destinations through integrated ecotourism, ethnotourism, and other related tangential offerings alongside those of larger tourism and hospitality providers. The conservation framework hypothetically strengthens the customer loyalty of tourists towards all industry operators and related practitioners, …

Exploring Motivational Factors For Dude Ranch Vacations, Aj Templeton, Ji-Eun Lee

Journal of Tourism Insights

Dude-ranch vacations have been popular for a segment of travelers. Research in purchase motivation spans various sectors of the hospitality industry; however issues surrounding the dude-ranch industry remain unexplored. The objectives of the study were: (1) to examine the impact of push and pull factors of motivations on customer purchase intention in dude-ranch vacations, (2) to survey the sources of information behind purchase decision for dude ranch vacations. Factor analysis and regression analysis were used for data analysis. The results of the study indicated that pull factors significantly influenced purchase intention of dude ranch vacations more strongly than push factors. …

You Look Like You’Ve Seen A Ghost: A Preliminary Exploration In Price And Customer Satisfaction Differences At Haunted Hotel Properties, Kimberly Mathe-Soulek, Grant C. Aguirre, Ioana Dallinger

Journal of Tourism Insights

With the increasing popularity of paranormal ghost hunting shows in mainstream television and popular culture, research in haunted lodging establishments is warranted. The purpose of this study is to explore differences in price and customer satisfaction between haunted vs. non-haunted properties; while also considering inn vs. hotels and chain vs. independent properties. Using TripAdvisor customer satisfaction scores and average daily rates, results of this study are opposite of what is hypothesized such that overall, haunted properties have lower customer satisfaction; while haunted, chain properties have higher prices. An exploration of interactions among variables is explored and practical implications are discussed. …

Creativity And Cognitive Skills Among Millennials: Thinking Too Much And Creating Too Little, Brice Corgnet, Antonio M. Espín, Roberto Hernán-González

Economics Faculty Articles and Research

Organizations crucially need the creative talent of millennials but are reluctant to hire them because of their supposed lack of diligence. Recent studies have shown that hiring diligent millennials requires selecting those who score high on the Cognitive Reflection Test (CRT) and thus rely on effortful thinking rather than intuition. A central question is to assess whether the push for recruiting diligent millennials using criteria such as cognitive reflection can ultimately hamper the recruitment of creative workers. To answer this question, we study the relationship between millennials' creativity and their performance on fluid intelligence (Raven) and cognitive reflection (CRT) tests. …

2016-October-25-Teen Suicide Prevention, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Stories That Sell

SIGNED: The Magazine of The Hong Kong Design Institute

At the third Successful Branding Journey seminar held at HKDI on June 6th, I.T and POSH, two of Hong Kong's strongest design-based brand builders explained the secret of their success to Summer Cao.

The Message Is Transmedia

SIGNED: The Magazine of The Hong Kong Design Institute

You've heard all about multimedia, but what in the name of all that's digital is transmedia -- and what are the reasons for the excitement behind it? Jeremy Payne went along to a symposium at HKDI with a mission to find out from this discipline's leading lights.

Alumnus Damenz Wins College Emmy For Capstone Film, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Bank Of Kentucky (Sc 3063), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 3063. Certificate for 100 shares of stock in the Bank of Kentucky, issued to May Humphreys on 1 February 1858. Signed by Virgil McKnight, President, and S. H. Bullen, Cashier.

East Meets West

SIGNED: The Magazine of The Hong Kong Design Institute

A unique fashion shoot involving young designers from Hong Kong and Belgium took place at HKDI in February. Linda Van Waesberge directed the shoot and shared her insights into the contemporary fashion industry with Daisy Zhong.

Fall Meeting Of The Council Of The American Institute Of Certified Public Accountants, October 23-25, 2016, Orlando, Florida, With Index, Volume 2, American Institute Of Certified Public Accountants (Aicpa)

Association Sections, Divisions, Boards, Teams

No abstract provided.

Fall Meeting Of The Council Of The American Institute Of Certified Public Accountants, October 23-25, 2016, Orlando, Florida, Volume 2, American Institute Of Certified Public Accountants. Council

Association Sections, Divisions, Boards, Teams

No abstract provided.

Fall Meeting Of The Council Of The American Institute Of Certified Public Accountants, October 23-25, 2016, Orlando, Florida, Volume 1, American Institute Of Certified Public Accountants. Council

Association Sections, Divisions, Boards, Teams

No abstract provided.

Fall Meeting Of The Council Of The American Institute Of Certified Public Accountants, October 23-25, 2016, Orlando, Florida, With Index, Volume 1, American Institute Of Certified Public Accountants (Aicpa)

Association Sections, Divisions, Boards, Teams

No abstract provided.

Mentoring Undergraduate Research In Education And Business: Transformation In Global And Local Communities, Hulya Julie Yazici, Tunde Szecsi

Florida Statewide Symposium: Best Practices in Undergraduate Research

The purpose of this presentation is to highlight avenues toward undergraduate scholarship in education and business. The common theme of these initiatives is the transformative learning which students experienced in local and global communities. In education, the examples include a course-embedded action research with community service, and autoethnography in which students analyzed their experiences abroad to uncover the process of transformation. In business, students worked on a semester long project in quality management collaborating with a local health equipment manufacturer. The systematic guidance of the business and continuous feedback of the instruction, resulted in full transformation of student learning.

Making Scholarly Activity Available To The Masses: The Scaffolding Of Scholarship Throughout The Undergraduate Curriculum, Michael Savarese, Trent R. Brown, Carolyn Culbertson, Anna Carlin

Florida Statewide Symposium: Best Practices in Undergraduate Research

Florida Gulf Coast University’s Quality Enhancement Plan (QEP) focuses on improving student critical thinking, information literacy, and written communication. Rather than developing these skills through traditional methods (e.g., through senior-level, independent research), these learning outcomes are practiced through scholarly experiences. Traditional undergraduate scholarship manifests itself through terminal, senior capstone or research experiences. These, because of the economy of scale, typically reach a minority of students, often just honors students or those approached by faculty mentors. At FGCU, however, scholarly experiences are a part of the curriculum throughout the program of study, and scaffolded to build greater depth and sophistication. Presented …

Lindenwood Inducts The 2016 Sports Hall Of Fame Class, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Fitting Consumer Needs To Perceived Product Value: The Example Of Apple Versus Samsung Products, Yi-Chia Wu, Arturo Z. Vasquez-Parraga

Atlantic Marketing Journal

This study explores the fitting of consumer needs to product perceived value using the example of two lines of competitive products in the area of communication electronics, Apple products versus Samsung products. Five types of needs regarding digital communication and three types of related product value are evaluated for these two brands in order to know if product value differences have a distinctive effect on consumer needs. The results show that Apple users are more satisfied with their needs being fulfilled by Apple products than Samsung users getting satisfied with Samsung products. Moreover, Apple users emphasize the emotional value of …

Cueing The Customer Using Nudges And Negative Option Marketing, Clarence W. Vonbergen, Courtney Kernek, Martin S. Bressler, Lawrence S. Silver

Atlantic Marketing Journal

Abstract

Nudges—subtle, covert, and often unobtrusive interventions that take advantage of individuals’ mental shortcuts and biases—frequently change the context of people’s choices and in so doing influence individual and societal behavior. They have become fashionable in recent years, and the ability of such phenomena to bring about significant change for relatively little cost has captured the imagination of governments and businesses. One simple yet potent nudge empowered by the status-quo bias that has received increased attention involves default rules which specify the condition imposed on persons when they fail to make a decision or choice. Marketers have used default options …

Cutting The Cord—A Marketing Case: An Examination Of Changing Tv Viewership, John E. Crawford

Atlantic Marketing Journal

Consumers have more choices for TV programming and how that content is acquired than at any other time in the history of television. Through an action referred to as cord-cutting, many consumers are choosing to drop their cable or satellite programming providers in favor of lower-priced and more consumer-friendly programming providers such as Netflix, Hulu, and others. Consumer choices are being driven by many factors, including economics, lifestyle, technological developments, and social trends. This case discusses the cord-cutting trend and how it is impacting consumer choices and the business of providing television content to consumers. The case can be used …

“You Can Count On It!” Using County Auditors' Data For Marketing Research Group Projects: A Case Study, Julie M. Szendrey

Atlantic Marketing Journal

The purpose of this research was to develop an efficient and effective process for marketing educators to use in the teaching of an undergraduate marketing research course. Instructors should consider the use of readily available auditors’ data for pedagogical usage in a semester-long courses. The research process posed by Neuman (2007) was followed in the development of a course assignment utilizing the use of auditors’ data. Students analyzed and presented their project results using SPSS software tools learned during the course and through videos provided by the American Marketing Association certificate offerings. Final group presentations also included the discussion of …

Motivations In The Fine-Art Market: A Self-Determination Theory Approach, Jonathan P. Leavell

Atlantic Marketing Journal

The purpose of this paper is to demonstrate the theoretical value of incorporating constructs from self-determination theory (SDT) into the analysis of the motivations within the fine-art market. The motivations of buyers and artists are examined in light of a controlling-informational event gradient. Moureau’s and Sagot-Duvauroux’ (2012) artist business-model framework is used to provide the context for marketing’s role in facilitating communication along the various motivational interactions of the gradient. Opportunities for further research are presented.

How Customer Shopping Motivation Influences Perceived Design Of The Retail Environment, Julie C. Steen

Atlantic Marketing Journal

This research proposal extends the Mehrabian-Russell stimulus-organism-response framework to examine how two different hedonic shopping motivations—adventure and gratification—influence a customer’s perceptions of the retail environment. Specifically, the paper examines perceived design of the retail environment. The paper also examines how perceived design of the retail environment influences pleasure and arousal. Since there is not an accepted measure for perceived design, the paper offers a comprehensive list of potential items to measure perceived design.

Turning Guest Speakers' Visits Into Active Learning Opportunities, Vassilis Dalakas

Atlantic Marketing Journal

While guest speakers have a lot to offer, the traditional format of their visits to marketing classes may hinder student engagement. This paper describes an idea used in marketing classes intended to increase active learning and to maximize impact of guest speakers’ visits. It involves creating assignments for the students to prepare prior to a speaker’s visit. As a result, the students end up preparing thoughtful questions, they are engaged in their discussion with the speaker, and they make a more conscious effort to link course material to the insight from the speaker.

Internet Diffusion And Adoption In Cuba, Randi L. Priluck

Atlantic Marketing Journal

The purpose of this paper is to examine Internet adoption at a time of increasing change for the Cuban marketplace. As the Cuban economy begins to open to new business formats one key driver of economic will be access to communications networks. This paper explores the penetration of Internet connectivity in Cuba as relations with the United States thaw. The theories of diffusion of innovations, cultural dimensions of adoption and market and political realities are employed to better understand the pace of Internet adoption as the Cuban economy continues to develop.