The Impact Of Product Involvement On Reciprocal Effect In Co-Branding, Chia-Lin Lee

Asia Marketing Journal

Product involvement is an important factor in consumer evaluation of co-branding. However, academic discussions over this factor have largely been neglected. This paper bridges this gap and investigates how product involvement moderates the strength of the reciprocal effect on each brand partner. We validate two theory-driven propositions by using a theoretical modeling approach. Proposition 1 explains that the negative reciprocal effect on partnering brands is stronger in the scenario of higher-involved categories than in lower-involved categories. Proposition 2 argues that the positive reciprocal effect on partnering brands can be more significant in the case of lower-involved categories than in higher-involved …

The Influence Of Love Versus Lust On Consumer Judgments, Jung-Yun Kang, Young-Jee Han

Asia Marketing Journal

According to previous literature, love involves a feeling of emotional bonds, attachment, and commitment to a specific target from a long-term perspective. In contrast, lust is defined as a sexual desire to engage in sexual activities from a short-term perspective. This research investigates the influence of feelings of love or lust on consumers" long-term benefit-seeking and risk-taking behaviors. Study 1 examined whether consumers" long-term benefit-seeking behaviors depend on feelings of love or lust. As a result, consumers who experienced feelings of love were more likely to prefer products that provide long-term benefits (e.g., a hybrid car) than those who experienced …

Modeling The Relationship Between Expected Gain And Expected Value, Eugene J. S. Won

Asia Marketing Journal

Rational choice theory holds that the alternative with largest expected utility in the choice set should always be chosen. However, it is often observed that an alternative with the largest expected utility is not always chosen while the choice task itself being avoided. Such a choice phenomenon cannot be explained by the traditional expected utility maximization principle. The current study posits shows that such a phenomenon can be attributed to the gap between the expected perceived gain (or loss) and the expected perceived value. This study mathematically analyses the relationship between the expectation of an alternative’s gains or losses over …

Effective Demand Lifting Through Pre-Launch Movie Marketing Activities, Tae Ho Song, Shijin Yoo, Janghyuk Lee

Asia Marketing Journal

The purpose of this paper is to examine empirically how to balance advertising expenditure before and after launch with regard to the direction of word of mouth in the motion picture industry. The vector auto-regression model is applied to assess the dynamic impact of advertising and word of mouth on sales. Empirical data, including advertising, word of mouth, and sales (the number of entries) of 83 movies are used for analysis. The research results show that for a movie having more positive word of mouth in the pre- and post-launch periods, it is worthwhile to spend the advertising budget in …

Why Consumers Use Mobile Commerce?, Sang-Lin Han, T. P. Thao Nguyen, V. Anh Nguyen

Asia Marketing Journal

Development of information and communication technology is changing commerce environment and consumer purchasing behavior has also been changed.
Globalization is becoming increasingly prevalent in the world today and many factors such as culture, politics, and economics may influence the applicability of management theories. Concurrently, corporate managers are faced with the challenge of offering usable and useful applications to the local users. Besides, many scholars strongly support that the criteria for M-Commerce adoption in developing countries are different from that of developed countries, due to cultural, security, social, political, economic, and technological aspects. This research tried to investigate the differences on …

Table Of Contents

Professional Agricultural Workers Journal

No abstract provided.

1917 And 1918, State Board Of Equalization Report

California Board of Equalization Reports

Written report concerning activities of Board of Equalization and statistical tables specific to California agricultural, livestock and viticulture for each county. (To view complete report containing all statistical tables, see URL: https://catalog.hathitrust.org/Record/100187327 or https://catalog.hathitrust.org/Record/007150404.)

1913 And 1914, State Board Of Equalization Report

California Board of Equalization Reports

Written report concerning activities of Board of Equalization and statistical tables specific to California agricultural, livestock and viticulture for each county. (To view complete report containing all statistical tables, see URL: https://catalog.hathitrust.org/Record/100187327 or https://catalog.hathitrust.org/Record/007150404.)

The Cross-National Generalizability Of Biographical Data: An Examination Within A Multinational Organization, Adam J. Ducey

USF Tampa Graduate Theses and Dissertations

In an increasingly interconnected economy, organizations are frequently operating beyond national borders. International partnerships, joint ventures, mergers, and acquisitions have expanded the labor market from a domestic to an international perspective. In this environment, multinational organizations demand cost-effective personnel selection tools to help them identify top talent from different countries, geographical regions, and cultures.

The purpose of the current research was to evaluate the global utility of biographical data inventories, a standardized self-report selection method that asks job applicants questions about prior behaviors and experiences. Results from two studies involving participants from 7 country clusters, across four continents, and two …

The Problems Of Deficient Data When Planning For Religious Tourism: An Irish Case Study, Vreny Enongene, Kevin Griffin

Conference papers

This study stresses the importance of the availability of data and relevant statistics in the advancement of tourism knowledge and the enhancement of visitor experiences (pre-and post-experiences) for those particularly interested in visiting sacred sites, as well as its study. With sacred sites in the Island of Ireland as sites under study. The dearth in data and relevant statistics on religious tourism sites and their facilities, visitor numbers and their activities, management issues, and visitor experiences, at sacred sites in the Ireland of Ireland, although widely acclaimed as a country of saints and scholars, prompted the present investigation.

In arriving …

Employer Branding: An Islamic Perspective, Norasyikin Binti Shaikh Ibrahim

The South East Asian Journal of Management

This paper discusses employer branding from an Islamic perspective. Islam is a way of life and so do the employer and employee relationship, which strengthens employer branding in an organization. The definition, importance and process related to employer branding are discussed in the context of human resource management, such as job satisfaction and work environment. In addition to that, related human resource management practices such as recruitment and selection were discussed in an Islamic context. Related concepts such as employee value proposition (EVP), ethics and Islamic values were discussed with reference from Al-Quran and Hadith. The paper concludes with a …

Hazard Perception And Demand For Insurance Among Selected Motorcyclists In Lagos, Nigeria, Adeleke Ismaila, Olowokudejo Folake Feyisayo, Sunday Stephen Ajemunigbohun

The South East Asian Journal of Management

This study examines hazard perception effects on the demand for insurance with special focus on motorcycle riders in Lagos state. For this purpose, the researchers have been able to examine selected hazard perception determinants and their effects on the insuring attitude and desire of motorcycle riders. An explanatory research design was employed and a convenience sampling type of the nonprobability sampling technique was adopted. Data was gathered by interviews conducted at motorcycle parks along the Lagos-Badagry expressway. The sample consisted of 126 respondents made up of commercial motorcycle riders within the sample areas. Data collected was analysed using multiple regression …

Causes, Effects, And Remedies In Conflict Management, Kamran Khan, Syed Karamatullah Hussainy, Yumna Iqbal

The South East Asian Journal of Management

While workplace conflicts have been widely studied in the literature, this research provides a holistic view of the causes and effects of such, and how managers or a management can resolve the conflicts among their teams and organization through a detailed, multidimensional framework carried out on one of the biggest textile firms of Pakistan. With an initial sample of 145 respondents, 37 questionnaires were dropped because of invalid and incomplete answers; therefore, the study was carried out on 108 respondents. Conflicts are a part of human nature, but management should play an important role in dealing with these issues, as …

Work-Family Conflict And Job Satisfaction: The Mediating Role Of Person-Organization Fit Study On Employees Of The Bri Aceh Region, Mahdani Ibrahim, Yusra Yusra

The South East Asian Journal of Management

The objective of this research is to analyze the influence of person–organization fit (P-O fit) on work–family conflict (WFC) and job satisfaction (JS) relationships at Bank Rakyat Indonesia, Aceh Regional in Banda Aceh. The sample includes 127 employees, those who have worked more than two years. The data are collected via questionnaire. The equipment of data analysis is structural equation modeling (SEM), which proceeds using analysis of moment structure (AMOS). The results of the study show the varible P-O fit role as a mediator variable in the relationship of WFC and job satisfaction. WFC does not have a direct effect …

Strategies To Increase Farmers' Financial Inclusion, Minto Yuwono, Rita Nurmalina Prof, Dr.Ir, Ms, Budi Suharjo Dr.Ir. Ms, Bunasor Sanim Prof, Dr.Ir, Msc

The South East Asian Journal of Management

This research aims to determine the level of interest by farmers in using the services of formal financial institutions, especially digital financial services (DFS). The methods of the research were descriptive statistics and SEM analysis. The majority of respondents (50%) farmed an average area of land less than 0.5 hectares, 26% of respondents an average of 0.75-1 hectares and 24% of respondents an average of 0.5-0.75 hectares of land. Based on the status of land ownership, as many as 76% of respondents owned the property itself, 19% had a “lease” arrangement and 5% used state owned “arable”land. A total of …

People Centric Governance Model: Conceptualizing The Pillars Of Significance, Zaleha Othman, Rob Melville

The Qualitative Report

This article explores corporate governance issue from the perspective of peoples’ governance. Using qualitative research approach, specifically, a grounded theory method, the paper explores the role of the pillar of significance in corporate governance practices. Interview was used as primary data, although document was also analysed. Analysis of the data revealed people centric governance is essential. Findings suggest that there are several pillar of significance in the corporations that provide strength to the corporate governance practices. Emerging theory suggests that the core of corporate governance lies on the people rather that the structure. The finding is useful as it impacted …

The Camino De Santiago De Compostela (Spain) And The Via Francigena (Italy): A Comparison Between Two Important Historic Pilgrimage Routes In Europe, Guido Lucarno

International Journal of Religious Tourism and Pilgrimage

The Italian section of the Via Francigena, a Medieval pilgrimage route to Rome, has not yet been commercialised to its full potential when compared to the Camino de Santiago in Spain. There are many reasons for this under development. First, there is an absence of a specialised organisation focused on utilising the resources available; a difficulty that could be overcome by the forming a tourism body with the specific charter for developing these resources and attracting tourism. Second, the weight of the cultural heritage of Rome in the contest for religious tourism takes away from the valorisation of other pilgrimage …

Ignatius Of Loyola’S Traces In Manresa. A New Incentive For Religious Tourism?, Joan Carles Llurdés, Francesc Romagosa

International Journal of Religious Tourism and Pilgrimage

The city of Manresa, located in the heart of Catalonia, has spent years trying to make profitable its cultural and urban heritage as a strategy for a better tourism positioning among other mid-sized cities that are competing for attracting tourists in an increasingly competitive global context. However, for various reasons the city has not been able to earn a place in Catalonia’s tourism scene, and it still remains in a preliminary tourism development stage. In this sense, the latest initiative taken by the city council has to do with its religious heritage, through the project ‘Manresa 2022’, which consists of …

Streets Of Orthodoxy: Developing Religious Tourism In The Mount Paiko Area, Central Macedonia, Greece, Fotis E. Kilipiris, Athanasios Dermetzopoulos

International Journal of Religious Tourism and Pilgrimage

Religion and faith have always been strong motivations affecting society's evolution and people's actions. Additionally, religion and pilgrimage in contemporary societies have, among others, considerable economic implications. Religious tourism, an emerging form of tourism activity for many destinations, plays an important role for local economies. Rural economies can rely upon religious tourism as a supplementary source of income in many environments, to supplement agricultural income.

This paper, addresses issues regarding religious tourism development in a mountainous area in Greece, rich in religious as well as cultural and natural tourist attractions. The paper also highlights the role of the church as …

The Role Of Religious Tourism In Creating Destination Image: The Case Of Konya Museum, Murat Kocyi̇gi̇t

International Journal of Religious Tourism and Pilgrimage

The image of a destination comprises perceptions acquired by individuals, oriented to the specifications of a destination. Touristic destinations are, in order to be able to attract more tourists in the competition environment, in charge of developing marketing efforts, making the best of positioning their products and services together with their economic, cultural and social dimensions in the intelligence of tourists. In this direction, the aim of this study is to determine the destination image perceived by tourists who travel with the purpose of religious tourism when they visit to Konya Museum (Mawlana Jalaladdin Rumi). The data for the study …

The Destination Marketing Development Of Religious Tourism In Uzbekistan, Bakhtiyor Navruz-Zoda, Zebiniso Navruz-Zoda

International Journal of Religious Tourism and Pilgrimage

Uzbekistan has great potential to develop pilgrimage tourism based on the spiritual culture of the Islamic religion. Destination marketing development of religious tourism, based on Sufism is an innovative direction for the organisation of pilgrimage tourism. In this paper, the dual nature of this kind of religious tourism is revealed to comprise: first a pilgrimage nature, that consists of the Sufi pilgrimage to Sufi shrines to perform ritual and; secondly a religious-cognitive nature, whereby, a major segment of travellers can be Muslim, non-Sufis and scientists, researchers, teachers, tutors and other categories of tourists who are interested in the learning of …

Management Practices For The Development Of Religious Tourism Sacred Sites: Managing Expectations Through Sacred And Secular Aims In Site Development; Report, Store And Access, Peter Wiltshier, Maureen Griffiths

International Journal of Religious Tourism and Pilgrimage

Through a distillation of practices reflective of the extant literature and socio-economic approaches to inclusive development of sites of religious experiences and worship, we posit that there are seven core conceptual approaches to support evolving site management needs. Therefore, developing sites of special significance necessarily requires the dissemination and sharing of both intellectual and practical contributions to meet those needs in a planned and stakeholder-driven approach. Traditional approaches to development emerged half a century ago with a focus on core competencies and the agreed understanding that open and fair competition would raise quality and assure reasonable profit margins. Creating awareness …

Vol. 4(Vii) - Cover And Table Of Contents

International Journal of Religious Tourism and Pilgrimage

No abstract provided.

Leo The Lion Wins Second Consecutive Mascot Dance-Off, Beats Fredbird, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Threats To Information Protection - Industry And Academic Perspectives: An Annotated Bibliography, Michael E. Whitman, Herbert J. Mattord

KSU Proceedings on Cybersecurity Education, Research and Practice

Threats to information assets have always been a concern to those responsible for making information useful and defending its value. The concepts of threat, threat agent, threat events and threat sources have evolved in recent years have very precise definitions. The article includes a summary of threat classification models used in academic research is provided along with a summary of recent industry threat assessment reports. Finally, the article shares results from a recent study, 2015 SEC/CISE Threats to Information Protection Report Including a Current Snapshot of the State of the Industry, are given.

Cloud Computing Security, S Srinivasan

Southwestern Business Administration Teaching Conference

No abstract provided.

Implications Of Social Media Use On Instruction And Student Learning: An Exploratory Study, Mayur S. Desai, Lucy Ojode

Southwestern Business Administration Teaching Conference

In this paper we explore the use of social media on the content delivery aspects of instruction and potential impacts on student learning. It is our conjecture that impacts of social media use might depend on factors such as the interface of particular medium and learning style, teaching style and instructor skill, and the demographics of students and their instructors. We propose a framework that links instructor to students through social media. That is, social media becomes a channel though which learning occurs. Classifying multimedia technology as tools and social media as interactive Web 2.0 Internet-based applications, we employ …

Service Learning Project For Promoting Student Engagement: Takeaway And Results From A Sustainability Survey Project, Balaji Janamanchi

Southwestern Business Administration Teaching Conference

Student engagement has received a lot of attention in recent times in higher education from all stakeholders. Many academic institutions are purposely promoting the initiatives that are reputed to promote student engagement in academic settings which include Service Learning (SL) initiatives. My presentation is about a service learning project that I implemented in my POM class in fall 2015 and spring 2016 semesters and my findings and takeaways from this project.

Affordances Of Technology Enhanced Interactive Classrooms: From The Perspective Of A Learner, Sedef U. Smith

Southwestern Business Administration Teaching Conference

Educational researchers have found Wenger’s community of practice (CoP) theoretical framework (Wenger, 1998) to be very relevant to student learning in higher education. According to this framework, learning is a community activity that takes place in the convergence of two processes: participation and reification

Cloud-Based Learning Tools: Supporting The Invisible Learner (Silent Sufferers) With Socioeconomic Challenges, Lynita A. Robinson Emba, Jimmy Johnson

Southwestern Business Administration Teaching Conference

Today's students are learning at unprecedented speeds. There are a pockets of learners who may be isolated/silent sufferers who face tremendous socioeconomic challenges while seeking higher education. Providing cloud-based technology solutions to strengthen support services and family learning engagement through a series of student family portals will provide the support needed to make student learning opportunities family-based projects or community-based projects successful in graduation completion rates and job placement opportunities.