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2016

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Full-Text Articles in Business

Parallel Session: The Influence Of Personal And Product Factors On Gift Purchase Intention, Cheng Siang Liew, Yusniza Kamarul Zaman, Mohd Nor Othman Dec 2016

Parallel Session: The Influence Of Personal And Product Factors On Gift Purchase Intention, Cheng Siang Liew, Yusniza Kamarul Zaman, Mohd Nor Othman

International Conference on Marketing

The purpose of this paper is to examine the effects of personal and product factors on gift purchase intention. As this paper seeks to understand the Malaysian consumers’ gift purchasing behaviour, a non-probability quota sampling is being adopted. The quota sampling is based on gender (50 Male- 50 Female) and ethnicity (50 Malay-30 Chinese-20 Indian). This research adopted mall intercepts method in collecting the data, since most of the gifts are often bought in shopping malls. Self-administered questionnaire was utilised and a total 447 questionnaires were used for further analysis. To analyse the data collected for this research Structural equation …


Parallel Session: Tactics To Save Brands From Failure, Kausar Saeed, Syed Fahim, Aisha Siddiqui, Kamran Siddiqui Dec 2016

Parallel Session: Tactics To Save Brands From Failure, Kausar Saeed, Syed Fahim, Aisha Siddiqui, Kamran Siddiqui

International Conference on Marketing

The purpose of this study is to present the experts opinion about various tactics used to save brands from permanent failures. The sampling technique used in this survey was judgmental with a sample size of 196 marketing professionals from FMCG, health, pharmaceutical, services and manufacturing sectors based in Karachi. Using Exploratory Factor Analyses tactics are summarized into groups. This paper offers numerous expert opinions about tactics to save brands from permanent failure. Provides valuable analyses for marketing/brand professional and academics.


Parallel Session: Re-Clarification Of Corporate Character Scale (Davies Et Al., 2003) In Upscale Hotels, Dr. Mozard Mohtar, Dr. Norbani Che Ha, Dr. Zalfa Laili Hamzah Dec 2016

Parallel Session: Re-Clarification Of Corporate Character Scale (Davies Et Al., 2003) In Upscale Hotels, Dr. Mozard Mohtar, Dr. Norbani Che Ha, Dr. Zalfa Laili Hamzah

International Conference on Marketing

This study examines the robustness of corporate character scale (CCS) in hotel industry in Malaysia via parallel analysis of factor analytic methods. A total of 529 respondents were surveyed for the purpose with Shangri-La and Hilton as sample hotels. Principal Axis Factoring and Principal Component Analysis and LISREL 8.8 were used to analyze the scale. Results show four instead of five factors scale and all factors meet necessary validity and reliability requirements.


Parallel Session: Brand Switching Behaviour Of Muslim Consumers; The Road Not Taken, Munazza Saeed, Ilhaamie Binti Abdual Ghani Azmi Dec 2016

Parallel Session: Brand Switching Behaviour Of Muslim Consumers; The Road Not Taken, Munazza Saeed, Ilhaamie Binti Abdual Ghani Azmi

International Conference on Marketing

The purpose of this study is to build an argument in order to investigate the Muslim consumers switching behaviour. Moreover, it also intends to examine the previous literature on brand switching behaviour generally and in relation to the Muslim consumers specifically. This study seeks to expand the body of knowledge in consumer behaviour research with the emphasis on the role of Islam. The benefits that will be yielded from this study will not only provide guidelines to business researchers, but will also enhance the current understanding of Muslim consumers. It studies how the Muslim consumer’s brand switching behaviour is influenced …


Vincentian Education: The Role Of Compassion, Jerrold Ross Dec 2016

Vincentian Education: The Role Of Compassion, Jerrold Ross

Journal of Vincentian Social Action

The renowned Vincentian Center of St John's University brings with it additional prestige and recognition to the research faculties who produce important findings for all levels of Catholic education and for the perpetuation of a tradition long associated with the University. Beginning with Catholic education in preschool and continuing through higher education, Vincentian education, now in its second century, should provide Hope, answer our dreams and refresh its reaction to a vibrant social context, so that people can understand its meaning beyond philosophical statements.


The Heart Of Vincentian Higher Education, Dennis H. Holtschneider Cm. Dec 2016

The Heart Of Vincentian Higher Education, Dennis H. Holtschneider Cm.

Journal of Vincentian Social Action

It means a great deal to me to be here at St. John’s University, where I began my university service twenty-seven years ago. It has been my own great joy to spend my life in Vincentian education. Working in Vincentian Universities combines my love for the intellectual life with a desire to serve the poor that I myself received because I attended a Vincentian university in my youth. And it’s the great heart of a Vincentian university to see possibility in ALL the young. I doubt that Bishop Loughlin, whose idea that there should be a university for immigrants led …


Jovsa: Editorial, Marc E. Gillespie Dec 2016

Jovsa: Editorial, Marc E. Gillespie

Journal of Vincentian Social Action

Vincentian Universities are engaged in service at so many levels and in so many ways, yet it is easy to move through our day unaware of the herculean efforts that our students and colleagues are engaged in. The Vincentian Universities seem rooted in the idea of service. For us, service is not another trend that we adopted, but rather it has always been part of our constitution. The work presented in this issue provides two direct examples of how we can better serve.


Cover Page Dec 2016

Cover Page

Journal of Vincentian Social Action

No abstract provided.


Parallel Session: Comparative Study: Effect Of Color On Major Chocolate Brands In Pakistan (Branding And Packaging), Khawaja Saad Sohail, Sarah Khan Dec 2016

Parallel Session: Comparative Study: Effect Of Color On Major Chocolate Brands In Pakistan (Branding And Packaging), Khawaja Saad Sohail, Sarah Khan

International Conference on Marketing

From the moment we open our eyes there is one thing that surrounds us and that is color. Thus color is one of the most important part of human life. Similarly when we talk about marketing we can’t go any futher unless we take into account how this major variable “Color” will impact us.This research aims to study how color effects people in Pakistan. Are there any differences in color choices amoung people based on their age, gender and religion. Does occasion play any part in impacting our color choice. Furthermore this research will also provide evidence about how change …


Parallel Session: Structural Effect Of Psychological Capital On Online Purchase Intention, Muhammad Zahid Maitlo, Dr. Salman Memon, Sumaiya Syed Dec 2016

Parallel Session: Structural Effect Of Psychological Capital On Online Purchase Intention, Muhammad Zahid Maitlo, Dr. Salman Memon, Sumaiya Syed

International Conference on Marketing

The online purchase intention is very crucial in today’s competitive environment where organizations are constrained to use different mediums for selling goods in order to seize a competitive advantage. The online system provides a platform for shoppers to have their demanded products and service according to their needs. However, online purchase intentions are the building blocks of remote purchase pattern without any physical involvement with the product. Most importantly, customers become more comfortable and hopeful of having good products with an optimistic view. The fundamental objective of this study is to determine the structural effect of PsyCap on online purchase …


A Phenomenological Inquiry Into The Perceptions Of E-Leaders On Virtual Team Leadership, Deann Chriestenson Dec 2016

A Phenomenological Inquiry Into The Perceptions Of E-Leaders On Virtual Team Leadership, Deann Chriestenson

All Theses And Dissertations

Corporations are facing a more complex and challenging global business environment, and many have implemented a virtual workforce to maintain their competitive advantage through maximizing productivity, reducing product time to market, and cost reduction. The purpose of this qualitative phenomenological study was to gain a deeper understanding of the phenomenon of virtual leadership, as seen through the eyes of study participants (Merriam, 2009). Participants included fifteen Fortune 500 virtual team leaders who had prior experience leading traditional co-located teams. Data collected through telephone interviews were transcribed verbatim and NVivo 11 assisted in the coding, analyses, and presentation. The data analysis …


How Should We Motivate Effort, Shamima Khan Dec 2016

How Should We Motivate Effort, Shamima Khan

Theses and Dissertations

This research uses an experimental design to study if the pattern and positioning of rewards influence the amount of effort participants put in. The three key hypotheses tested here are: 1) are people more likely to complete a task if the incentives are given in more regular intervals, 2) do uncertainty of reward timing hurt or help in maintaining motivation, 3) is intrinsic motivation more influential than the patterns in which incentives are structured? The treatments in this experiment are created by varying the reward structure of candies and pens in exchange of a simple math test completion. Among the …


Central Minnesota Economic And Business Conditions Report - Third Quarter 2016, King Banaian, Richard A. Macdonald Dec 2016

Central Minnesota Economic And Business Conditions Report - Third Quarter 2016, King Banaian, Richard A. Macdonald

Central Minnesota Economic and Business Conditions Report

The Central Minnesota planning area is expected to experience a slowing of economic growth over the next several months according to predictions of the Central Minnesota Index of Leading Economic Indicators (LEI). The leading index fell by 2.90 points in the most recent period, with three components producing negative readings. Weakness in a general measure of statewide business conditions along with slowing residential building permits in the St. Cloud area helped tip the index down this quarter. An increase in initial jobless claims in Central Minnesota also had a negative impact on the LEI in the third quarter. An uptick …


Northeast Minnesota Economic And Business Conditions Report - Third Quarter 2016, King Banaian, Richard A. Macdonald Dec 2016

Northeast Minnesota Economic And Business Conditions Report - Third Quarter 2016, King Banaian, Richard A. Macdonald

Northeast Minnesota Economic and Business Conditions Report

A deceleration of economic growth in Northeast Minnesota is expected over the next several months according to the predictions of the Northeast Minnesota Index of Leading Economic Indicators (LEI). Two of the five components of the LEI increased as the overall index fell by 1.36 points in the third quarter. An increase in new filings of incorporation in the Northeast Minnesota planning area and lower initial jobless claims had a positive impact on the LEI, while recent weakness in a general measure of statewide business conditions and a fall in a supply managers’ survey helped drive the index lower. A …


Northwest Minnesota Economic And Business Conditions Report - Third Quarter 2016, King Banaian, Richard A. Macdonald Dec 2016

Northwest Minnesota Economic And Business Conditions Report - Third Quarter 2016, King Banaian, Richard A. Macdonald

Northwest Minnesota Economic and Business Conditions Report

The Northwest Minnesota planning area economy is expected to continue to grow at a pace that is somewhat below normal over the next several months according to the predictions of the St. Cloud State University (SCSU) Northwest Minnesota Index of Leading Economic Indicators (LEI). Two of the five components of the leading index were lower in the third quarter, as the LEI fell by 0.81 points. A declining Rural Mainstreet Index (which signals a more challenging macroeconomic environment for rural America) and weaker consumer sentiment helped drive the index lower. Lower initial jobless claims and rising new filings for incorporation …


Southeast Minnesota Economic And Business Conditions Report - Third Quarter 2016, King Banaian, Richard A. Macdonald Dec 2016

Southeast Minnesota Economic And Business Conditions Report - Third Quarter 2016, King Banaian, Richard A. Macdonald

Southeast Minnesota Economic and Business Conditions Report

Acceleration of economic growth in Southeast Minnesota is expected over the next several months according to the most recent prediction of the Southeast Minnesota Index of Leading Economic Indicators (LEI). After a quarter in which the LEI experienced a 3.18 point decline, the Southeast Minnesota leading index reversed course by rising 2.34 points in the third quarter of 2016. The increased LEI was led by a rise in the number of residential building permits in Rochester as well as higher new filings of incorporation and LLC in the Southeast Minnesota planning area. Three components of the LEI had negative readings …


Twin Cities Minnesota Economic And Business Conditions Report - Third Quarter 2016, King Banaian, Richard A. Macdonald Dec 2016

Twin Cities Minnesota Economic And Business Conditions Report - Third Quarter 2016, King Banaian, Richard A. Macdonald

Twin Cities Minnesota Economic and Business Conditions Report

A slower pace of economic growth is expected over the next several months in the Twin Cities according to the prediction of the St. Cloud State University Twin Cities Index of Leading Economic Indicators (LEI). The Twin Cities LEI fell 5.70 points in the third quarter after a nearly neutral reading in the previous quarter. Four of the five index components decreased in the third quarter. Lower initial claims for unemployment insurance were the only index component that had a positive impact on this quarter’s LEI. Weakness in two general measures of statewide business conditions had a negative effect on …


Southwest Minnesota Economic And Business Conditions Report - Third Quarter 2016, King Banaian, Richard A. Macdonald Dec 2016

Southwest Minnesota Economic And Business Conditions Report - Third Quarter 2016, King Banaian, Richard A. Macdonald

Southwest Minnesota Economic and Business Conditions Report

Normal economic growth in Southwest Minnesota is expected over the next several months according to the predictions of the St. Cloud State University (SCSU) Southwest Minnesota Index of Leading Economic Indicators (LEI). Two of four LEI components were positive in the third quarter. An increase in new filings of incorporation and LLC and a jump in Mankato residential building permits made favorable contributions to the LEI this quarter. An increase in initial jobless claims and weakness in the rural outlook weighed on the index. After rising 1.27 points in the second quarter, the Southwest Minnesota LEI was essentially flat in …


Isscm Newsletter, Volume 15, December 20, 2016, Raj Soin College Of Business, Wright State University Dec 2016

Isscm Newsletter, Volume 15, December 20, 2016, Raj Soin College Of Business, Wright State University

ISSCM Newsletters

An eight page newsletter from the Department of Information Systems and Supply Chain Management in the Raj Soin College of Business at Wright State University.


Labor Force Participation: Impact Recommendation Report, Erin Jemison, Susan R. Madsen Dec 2016

Labor Force Participation: Impact Recommendation Report, Erin Jemison, Susan R. Madsen

Marketing and Strategy Faculty Publications

Participants: Carrie Mayne (DWS), Lecia Langston (DWS), Jennifer Seelig (SLC), Pamela Perlich (Director of Demographic Research, Kem C. Gardnes Policy Institute, University of Utah), Anne Burkholder (CEO, YWCA Utah, WIEC Member), Rep. Becky Edwards (Utah House of Representatives, CoChair of the WIEC), Rebecca Chavez-Houck Utah House of Representatives, Co-Chair of the WIEC), Susan Madsen (UWLP Director), Erin Jemison (Director of Public Policy, YWCA Utah)


Communications Student Named To List Of Influential St. Louis African-Americans, Lindenwood University Dec 2016

Communications Student Named To List Of Influential St. Louis African-Americans, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.


The Challenge Of Regulatory Excellence, Cary Coglianese Dec 2016

The Challenge Of Regulatory Excellence, Cary Coglianese

All Faculty Scholarship

Regulation is a high-stakes enterprise marked by tremendous challenges and relentless public pressure. Regulators are expected to protect the public from harms associated with economic activity and technological change without unduly impeding economic growth or efficiency. Regulators today also face new demands, such as adapting to rapidly changing and complex financial instruments, the emergence of the sharing economy, and the potential hazards of synthetic biology and other innovations. Faced with these challenges, regulators need a lodestar for what constitutes high-quality regulation and guidance on how to improve their organizations’ performance. In the book Achieving Regulatory Excellence, leading regulatory experts …


Marquetta Carzell Et Al., Order On Defendants' Motion To Dismiss, Or In The Alternative For Judgment On The Pleadings, John J. Goger Dec 2016

Marquetta Carzell Et Al., Order On Defendants' Motion To Dismiss, Or In The Alternative For Judgment On The Pleadings, John J. Goger

Georgia Business Court Opinions

No abstract provided.


Parallel Session: Ethics Of Serving The Bottom Of Pyramid Market- A Study In Context Of Indian Food Market, Yukti Sharma, Dr. Reshma Nasreen Dec 2016

Parallel Session: Ethics Of Serving The Bottom Of Pyramid Market- A Study In Context Of Indian Food Market, Yukti Sharma, Dr. Reshma Nasreen

International Conference on Marketing

Purpose of study: BOP 1.0 proposition considers BOP market as consumer and a market based approach for alleviating poverty. Free market mechanism fails to inculcate the role of state for protecting the interest of vulnerable consumer. This paper reviews the vulnerabilities of BOP consumers and reality of marketing strategies for engaging this segment. This paper presents, the current legislative framework and suggestive guidelines to be considered while forming a marketing mix for subsistence market. It suggests a theoretical framework for ethical interaction and provides recommendation for marketers and policy makers for formulating and implementing policy at BOP.

Findings – Key …


Parallel Session: Founder Characteristics And Small Firm Performance In Pakistan, Ejaz Mian, Osman Mohamad Dec 2016

Parallel Session: Founder Characteristics And Small Firm Performance In Pakistan, Ejaz Mian, Osman Mohamad

International Conference on Marketing

Although there is a large body of research on small firms, there is dearth of studies on small firms in developing countries. Developing countries present new sets of challenges which need new approach. Small firm founders in developing countries often lack marketing and general management knowledge, have low levels of literacy, lack training facilities for various types of skills, and have weak government support and infra-structure. Literature suggests founder characteristics have profound effect on the performance of small firms. This study seeks to investigate role of founder characteristics in performance of small firms in Pakistan. Small firms are defined as …


Parallel Session: Viral Marketing Via The New Media: The Case Of Communication Behavior In Whatsapp, Wan Yu Chong, Yusniza Kamarulzaman Dec 2016

Parallel Session: Viral Marketing Via The New Media: The Case Of Communication Behavior In Whatsapp, Wan Yu Chong, Yusniza Kamarulzaman

International Conference on Marketing

WhatsApp is the number one smartphone application in Malaysia. With its enormous user base, WhatsApp is a platform with considerable potential for viral marketing, which is a form of electronic word-of-mouth. Past literature indicates that the success of viral marketing greatly depends on a user’s decision to forward viral content, with the user’s intention being the key factor leading up to it. Although different models have been proposed in electronic word-of-mouth viral marketing behaviour, these platforms do not work entirely the same way as WhatsApp, which is a mobile instant messaging application. In addition, the factors affecting the user’s participation …


Parallel Session: The Impact Of Industry Type, Business Age And Size On Proactive And Responsive Customer Orientation (Market Strategy), Corrinne Lee, Norbani Che Ha Dec 2016

Parallel Session: The Impact Of Industry Type, Business Age And Size On Proactive And Responsive Customer Orientation (Market Strategy), Corrinne Lee, Norbani Che Ha

International Conference on Marketing

This study investigates on proactive customer orientation and responsive customer orientation among business units operating in the technology, information, communication and entertainment (TICE) industry of Malaysia. The impact of the demographic factors of these business units on proactive and responsive customer orientation is examined. The results revealed that the business unit size has statistically significant impact on the variables of interest. The difference in t he business unit size based number of employees has an influence on both the proactive and responsive constructs. In contrast, the difference in the business unit size based on the amount of annual sales turnover …


Parallel Session: A Study Of Buyers' And Sellers' Perception Of Organic Foods In Pakistan: Towards A More Effective Marketing Mix (Green Field Marketing), Sara Khan Dec 2016

Parallel Session: A Study Of Buyers' And Sellers' Perception Of Organic Foods In Pakistan: Towards A More Effective Marketing Mix (Green Field Marketing), Sara Khan

International Conference on Marketing

Issues of food safety, nutritional value as well as environmental and ecological damage as a result of agricultural abuse have acquired global significance. Many people are looking for equitable, less cruel and sustainable answers to these problems. Organic foods / products are one such solution to people's food and agricultural needs. Looking at the viewpoints of both consumers (including prospective consumers) and producers, this research undertakes to study the marketing mix of the organic foods / products market in Pakistan and explores marketing solutions to enhance its development (research objective). Using qualitative interviews and thematic analysis, respondents' answers are coded …


Parallel Session: Trends On Green Consumer Behaviors (Gcb): A Viewpoint From Developed And Developing Countries, Siti Aisyah Asrul Dec 2016

Parallel Session: Trends On Green Consumer Behaviors (Gcb): A Viewpoint From Developed And Developing Countries, Siti Aisyah Asrul

International Conference on Marketing

Green consumers are those who purchase and consume green products and the one who persevere the environment with being green. The effort of these green consumers is with regards to their awareness of how the environment has been savagely polluted and they are working hard to reduce the pollution by saving the environment. They play their role as one of the living mechanism with purchasing and consuming eco-friendly products and even influence their family and peers to be part of it. Green behaviour has been well-developed by the consumers all around the continents, be it from developing country or developed …


Parallel Session: Traces Of Company Strategy For Bottom Of Income Pyramid In Pakistan - A Probing Analysis, Mohammad Ekhlaque Ahmed, Marium Mateen Khan, Mohammad Taha Kalam Dec 2016

Parallel Session: Traces Of Company Strategy For Bottom Of Income Pyramid In Pakistan - A Probing Analysis, Mohammad Ekhlaque Ahmed, Marium Mateen Khan, Mohammad Taha Kalam

International Conference on Marketing

This is an exploratory research making an attempt to probe the awareness of the “Bottom of the Pyramid (BoP)” concept among selected renowned companies in Pakistan. The research focused on what contributions have been made by the selected companies so far and how the marketing strategies for BoP are structurally shaping up in the Pakistani context. A qualitative research methodology has been employed. The data was collected through interviews from senior professionals from different industries, engaged actively in marketing assignments. Industries include Fast Moving Consumer Goods, Banking, Beverage and Telecommunication which contribute sizeable business and their market scope covers both …