2015-April-15-Dr. Stephen Marshall, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-April-15-Hank "Blueduck" Williams, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-April-15-Shelly Mangiacotti, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

A Verification And Extension Of Students' Motivations, Financial Orientation, And Identity Salience As Predictors Of Likelihood To Withdraw From A University, Matthew I. Quinn

Undergraduate Distinction Papers

Broadly, this research examines a student’s likelihood to withdraw from a university based on the relationship between motivations, financial orientation, and identity salience. Specifically, this study empirically examines the relationship between extrinsic motivation, intrinsic motivation, and apathetic motivation, perceived opportunity loss and lifestyle activities related to financial orientation, and satisfaction and reciprocity related to identity salience, as predictors of a student’s likelihood of withdrawing from a university.

A questionnaire was designed by extending scale items related to the constructs of interest. First-year students at a private university located in the upper Midwest were sampled. A hypothesized model was tested using …

Business Women In The Middle East And North Africa: Barriers And Opportunities, Amanda L. Wolf

Senior Honors Theses

The Middle East and North Africa (MENA) region is a difficult business environment for women. Before deciding to join the MENA workforce, a woman must take into account barriers related to religious beliefs, oil booms, personal connections, and access to financing. She must also consider economic indicators of the region, some of which include GDP, population, and economic freedom. This paper focuses on female nationals and expatriates and provides information regarding the following: commonalities shared among nationals, definitions of nationals’ success, expatriate motivations, expatriate relational considerations, and an expatriate’s potential to succeed. The conclusion gives stories of Arab women in …

2015-April-15-Dr. Lorianne Mitchell, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-April-15-Kathryn Duvall Named 2015 Staff Woman Of The Year, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Follow Me To The Top, Daniel Canterbury, Jamie Graham, Amy Murphy

Undergraduate Research Conference

No abstract provided.

Employee Benefit And Leadership Program, Kathryn Taylor, Patty Collins

Undergraduate Research Conference

No abstract provided.

Nacogdoches Livability Project: Image Of University Mall, Vanessa Arasin, Quinton Nunn, Cody Ressler

Undergraduate Research Conference

Introduction Our Client, Dr. Forbes, is doing a project to assess livability in Nacogdoches based on three mutually reinforcing areas: economics, environment, and society. He also wanted to know the types of businesses that would make students spend money at the University Mall. Our assignment from our professor was to find out Stephen F. Austin State University students’ image of the University Mall, so the research team decided to try to accomplish both objectives.

Objective The objective of the project was to gain a better understanding of the environment, economics, and Stephen F. Austin State University students’ image of University …

The Compass, Issue 2 - Forward By Provost Nodine, Arcadia University Honors Program

The Compass

Forward by Dr. Barbara Nodine, Provost and Vice President of Academic Affairs, for Issue 2 of The Compass, a scholarly journal edited and produced by students in the Arcadia University Honors Program.

Swosu Research And Scholarly Activity Fair 2015, Jason L. Johnson

SWOSU Research and Scholarly Activity Fair Programs

Welcome to the Twenty-Second SWOSU Research and Scholarly Activity Fair! On display today are 103 presentations involving 169 student researchers, writers, performers, and artists, and 40 faculty sponsors encompassing scholarly activity from the Departments of: Accounting, Computer Science, and Entrepreneurship; Art, Communication, and Theatre; Biological Sciences; Chemistry and Physics; Education; Engineering Technology; Finance, Management, and Marketing; Language and Literature; Music; Nursing and Allied Health; Pharmaceutical Sciences; Psychology; and Social Sciences.

Huntsman Marketing Team Climbs Summit, Usu Jon M. Huntsman School Of Business, Sheii Lindley

Jon M. Huntsman School of Business News Collection

We each have a few defining moments in our lives; moments that shape and change us in ways we can’t predict or quantify. The Marketing Analytics Summit created one of those defining moments for my team and I. We spent the last month working long hours analyzing data, pushing ourselves to the limit, and stretching our minds to new bounds as we prepared our strategy and presentation for the summit. We learned more in that time then we ever had in our cumulative years of undergraduate education. We were able to pull concepts and frameworks from our various courses and …

Utah State University Entrepreneurs Among Utah's Best, Usu Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business News Collection

The past month has been a busy and profitable one for a few Utah State University student entrepreneurs who have competed for money and investment in entrepreneurship competitions.

2015-April-14-One Week, Two Concerts For Etsu Bands Program, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Bernard H. Bronner, Order On Plaintiff's Motion To Dismiss, Melvin K. Westmoreland

Superior Court of Fulton County: Metro Atlanta Business Case Division Opinions

No abstract provided.

Global Aerospace, Inc., Corrected Order On Choice Of Law, Elizabeth E. Long

Superior Court of Fulton County: Metro Atlanta Business Case Division Opinions

No abstract provided.

The Economic And Financial Effect Of Single Parent Homes, Douglas Sidey

Senior Honors Theses

A crisis is facing the American population today because of the growing prevalence of single parent homes. This single parenthood produces a cyclical nature in which the families that get started have a hard time removing themselves from the patterns and problems of this cycle. This is due in large part to the financial issues that a family will face due to the divorce from, or loss of, a spouse. These financial issues affect not only the parent that is raising children alone, but it affects the children, the spouse that has left, and the economy at large. This phenomenon, …

Creating, Developing, And Marketing A Themed Entertainment Attraction, Ruben Rodriguez

Whittier Scholars Program

This senior project is an examination of various theme parks and movies that the author analyzes in order to derive inspiration for creating his own theme park attraction. Throughout the paper the author illustrates to the reader, through comparison of popular attractions such as those in Disneyland and Universal Studios, the kind of ride that he has in mind. There is a particular emphasis on aspects such as fantasy, storytelling, as well as accuracy to scientific facts concerning space and our solar system. The project ends with a description of the ride, the technology involved in its creation, its storyline, …

Effective Networking: A Key Success Factor For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative

Finding answers to your questions often starts with knowing who to call. And knowing who to call is made easier by building and maintaining an effective network.

Glenn Muske, small business specialist for North Dakota State University Extension, outlines effective ways to build your network online and in-person. Check out the Glenn’s small business guide to networking, "Effective Networking: A Key Business Success Factor," and add it to small business game plan for success!

Standing Out From The Competition Through Marketing: A Guide For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative

It can’t be said enough that “build it and they will come” is just a myth. A “one-and-done” effort will not get you what you want, either. Developing a successful business means putting a marketing plan that creates and maintains awareness of your product and/or services.

Learn how to build your marketing plan from Glenn Muske, small business specialist for North Dakota State University Extension with his guide on "Standing Out From the Competition Through Marketing."

Connecting With Others Brings Business Success: Are You Engaged? A Guide To Effective Networking For Small Business Owners., Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative

Finding answers to your questions often starts with knowing who to call. And knowing who to call is made easier by building and maintaining an effective network.

Glenn Muske, small business specialist for North Dakota State University Extension, outlines effective ways to build your network online and in-person. Check out the Glenn’s small business guide to networking, "Effective Networking: A Key Business Success Factor," and add it to small business game plan for success!

2015-April-13-Meg Stuart, Class Of 2012, University School, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Physics Student to Spend Summer Working at Large Hadron Collider

April 13, 2015

When then-sophomore Meg Stuart approached her physics professor, Soren Sorensen, to discuss his research, she was surprised by his response.

"He said he and his research partner (Assistant Professor Christine Nattrass) had already talked about adding me to the team," said Stuart, now a junior triple majoring in physics, math, and computer science.

Stuart was excited to know her professors were considering her for their research team—but she didn't know at the time that it would mean she would be headed to Switzerland this summer to be …

Airline Quality Rating 2015, Brent D. Bowen, Dean E. Headley

Airline Quality Rating Report

Take the 2015 Airline Passenger Survey

The Airline Quality Rating (AQR) was developed and first announced in early 1991 as an objective method for assessing airline quality on combined multiple performance criteria. This current report, the Airline Quality Rating 2015, reflects monthly Airline Quality Rating scores for calendar year 2014. AQR scores for 2015 are based on 15 elements in four major areas that focus on airline performance aspects important to air travel consumers over the calendar year of 2014.

The Airline Quality Rating 2015 is a summary of month-by-month quality ratings for U.S. airlines that are required to report …

Marketing And Your Small Business: A Guide For Small Business Owners, Glenn Muske, Connie Hancock, Connie Reimers-Hild, Alyssa Dye

Community Vitality Initiative

It can’t be said enough that “build it and they will come” is just a myth. A “one-and-done” effort will not get you what you want, either. Developing a successful business means putting a marketing plan that creates and maintains awareness of your product and/or services.

Learn how to build your marketing plan from Glenn Muske, small business specialist for North Dakota State University Extension with his guide on "Marketing and Your Small Business."

Acupuncturists As Entrepreneurs: Experiences Of New Professionals Founding Private Practices, Susan Sloan

Doctor of Management

The entrepreneurship aspects of private professional practice has been largely overlooked in both the literature and most graduate school professional programs, including acupuncture and oriental medicine (AOM). Because selfemployment in a private practice is the path for the majority of acupuncturists at the present time, they must exhibit entrepreneurial behaviors, and they receive little support from the profession. This research explored 12 new professionals’ experiences founding their private practices in depth using narrative methodology in order to gain insights to guide future research and interventions. Analysis focused on cognition/perception (C), social capital (S) and entrepreneurial learning (L) process aspects in …

Differing Effects Of Goals On Sales Control Systems And Multifaceted Job Satisfaction, Anne Gottfried

Doctor of Business Administration Dissertations

This research empirically explored the differing effects of both quantitative and qualitative goals on sales force motivation in the context of sales force control systems and the various facets of job satisfaction. An interactive sales controls–goal systems model was presented with the objective of more clearly understanding what is going on inside the black box. Relevant to this study was capturing all seven facets of the INDSALES scale. Given the limitations of global measures of job satisfaction, this investigation more fully explained the relationships among types of sales force control systems on multifaceted job satisfaction than what currently exists with …

Financial Services: A Taxonomy Of Consumer-Focused Selling Activities And Sales Positions, Linda Joie Hain

Doctor of Business Administration Dissertations

The financial services industry has come under close scrutiny in the past several years resulting in a much different and more highly regulated environment. These regulatory changes impact the way a salesperson interacts with customers in the banking industry. Currently, the financial services industry accounts for almost half of the country’s nonfarm, commercial profit. No prior sales taxonomy has been conducted for individuals in the financial services industry that are involved in selling. This study utilizes the NAICS subcodes 522, 523, and 524 to understand and classify the consumer-focused sales activities that characterize the financial services industry. Using an established …

Business As Missions: Applying Business As Missions To The Hospitality Industry, Leah J. Reist

Senior Honors Theses

Business is a vehicle highly useful for achieving specific missions for the kingdom of God that could not otherwise be accomplished. A Business as Missions (BAM) organization is one structure of business that focuses intently on accomplishing the mission of reaching others for the kingdom of God. BAMs can be utilized in virtually any industry; however, the following thesis focuses on the unique opportunities that exist within the hospitality industry. These unique opportunities are present because of its relational components and consumer demands for community and social interaction. A hostel is one specific form of a hospitality company that has …

Cause-Related Marketing: A Critical Look At Marketplace Meeting Philanthropy, Lindsey Winneroski

Senior Honors Theses

The following discussion offers a critical look at cause-related marketing (CRM), a strategic partnership between a corporate and nonprofit entity in which a portion of product sales, or a one-time donation, is given in support of a cause. CRM is an extension of a corporation’s social responsibility efforts in a push to meet increasing consumer demand for organizational accountability and social-consciousness. The discussion examines factors that have fed the mandate for corporate social responsibility, including a connection through online platforms and a generational cohort with a demand to “give back.” Research shows benefits of implementing CRM; however, many ethical issues …