Business Commons^™

The Washington Redskins: A Brand In Crisis, Jonathan Benson

Marketing Undergraduate Honors Theses

Even though it is not new, the debate over the use of the brand and logo by the Washington Redskins has come to the forefront of the collective consciousness. With this debate in mind, I completed a study to answer two questions. Should the Redskins change its brand and logo? And must the Redskins change their brand and logo? In order to complete the study, a survey was conducted with undergraduate students that gathered more than 300 complete responses. After gathering and analyzing the data, I was able to draw conclusions. The first conclusion being that the Washington Redskins should …

Digital Word Of Mouth: Motivating And Engaging Millennials With Shareable Content, Amelia Ashton Adams

Marketing Undergraduate Honors Theses

After conducting a thirty-sixquestion survey among 260 Millennials and holding in-depth interviews with two local business owners, I have explored the aforementioned ideas. Throughout this report I will examine the following themes from the perspective of both the consumer and the brand as they relate to my topic: (1) brand engagement through social media and online platforms, (2) motivation as a means of participation in WOM marketing campaigns, (3) the potential for shareability to propel WOM.

The Effectiveness Of Modern Advertising At Achieving Brand Remembrance, Connor P. Robertson

Marketing Undergraduate Honors Theses

The relationship between aspects of modern commercial advertising, such as use of storytelling, positive and negative emotional factors, and message content, and their effect on achieving correct brand remembrance with the commercial’s viewers was studied. One hundred sixty subjects completed a survey that prompted them to remember the brands associated with five different commercials shown during the 2015 Super Bowl, as well as asked other questions about each commercial and the subjects’ television viewing habits. Results showed that a very small percentage of viewers correctly remembered the brand associated with commercials they had seen, and that this correct brand remembrance …

The Future Of Shrimp: Why Indoor Tank Farming Could Revolutionize The Industry, Nicole M. Daniels

Marketing Undergraduate Honors Theses

“The United States is currently importing 1.2 billion pounds of shrimp a year from Asia. It is cheap to U.S. consumers, but it’s being produced in an unsustainable way. It will stop…and when it does stop there has to be an alternative way to produce seafood” (Hourigan, 2013, p.1). Because the shrimp supply crisis is growing exponentially, it is the job of countries like the United States, who have resources and technology that less economically developed countries do not, to find a sustainable alternative to the current destructive farming practices that are rapidly damaging ecosystems and endangering human health. In …

Best Strategic Practices For Small And Medium-Sized Procurement Organizations, Peter O'Reilly

Publications

Definition of Small and Medium-Sized Procurement Organizations

• Procurement Dollars

• Staff Size

• Number of Best Practices in Place

• Level of Supplier Representations

• Type of Strategic Planning Underway

Community Development In Mozambique: Evaluating Impact Assessment Methodologies, Carol Ann Farmer

Economics Undergraduate Honors Theses

This paper is an analysis of an impact assessment conducted by University of Arkansas students and finalized by Abby Davidson during the 2014 Community Development in Mozambique study abroad program. The assessment was based on a developmental poultry organization in the Nampula region. In order to evaluation the assessment several theories of impact assessment were utilized. Construction of a proper counterfactual, the mitigation of selection bias, appropriateness of impact indicators, and validity were all used to consider the methodologies employed in the aforementioned assessment. Based on these criteria it was found that The Impact of poultry in Northern Mozambique failed …

Inflation Targeting And Dollarization In Bolivia, Hugo Vaca Pereira Rocha

Economics Undergraduate Honors Theses

This thesis attempts to test the effectiveness of the IT regime as a nominal anchor (reference for monetary policy) to the Bolivian Central Bank through the use of the Taylor rule. In order to use the Taylor Rule, it will be necessary to collect data from the monetary aggregates, interest rates (preferably US interest rates since the boliviano is pegged to the US dollar), and Bolivian Central Bank international reserves. Depending upon the results of the coefficients found it would be possible to make some initial conclusions. The reason why this amount of data will be required is that this …

Muddling Through Or Knee Deep In The Big Muddy?, Howard Thomas

Asian Management Insights

A widening gulf between thepractice of managementand academic organisationscharacterises the stateof affairs in business schools today.

Revenue Recognition – Milestone Method (Topic 605) 2010 Amendment: From The R&D Industry Perspective, Sofia I. Tent

Honors Theses

This paper examines the Revenue Recognition – Milestone Method (RRMM), FASB codification amendment of 2010 and its effect on the health of firms heavily dependent on the Research and Development (R&D), as evidenced by the operating profit margin. By utilizing a two-stage OLS model developed by Lev and Sougiannis (1996), this study measures the effect of the adoption of the RRMM on operating profit margin. The sample includes U.S. firms with significant R&D expenses (a R&D expenses/Sales ratio greater than 2%) for the years 2006-2013. Due to the more rapid recognition of income using the RRMM, I expect the operating …

Terrorized Tourists: A Study Of The Impact Of Terrorism On Tourism, Caroline M. Depuma

Honors Theses

Tourism is one of the largest sectors in the world; it is also one of the first to take a hit when terrorist attacks happen. Terrorism data has become more important to the tourism and travel industry since the attacks on September 11, 2001. This study looks at the impact that terrorism has on tourism levels, Gross Domestic Product, and Foreign Direct Investment in the countries of Brazil, Egypt, India, Russia, and the United Kingdom. The results of this study show that terrorism affects the daily operations of these countries, by impacting the amounts of GDP, FDI, and the number …

Measuring Financial Literacy: A Comparative Study Across Two Collegiate Groups, Emma Floyd

Honors Theses

This study analyzed the financial literacy of students in the College of Business versus that of students in other colleges at the University of Southern Mississippi. The purpose of this study was to examine the relationship between demographic characteristics, financial literacy, and financial experience. The financial literacy of the students was assessed using a selection of questions from the Jump$tart Coalition Survey of Personal Financial Literacy. The financial literacy of the students was determined based upon the number of questions answered correctly on the survey; however, there was no passing or failing number. Instead, each demographic group was said to …

The Effects Of Emotional Intelligence And Relational Climate Of Innovation, Lori D. Kendall

Student Scholarship

The relentless challenge to innovate is the DNA of high-technology firms, and continues to capture attention of scholars and practitioners alike. High-technology firms grow faster on intellectual capital assets with shorter life expectancy; they must pivot in response to external forces more quickly. The challenge for R&D leaders is to ensure that R&D groups provide new opportunities for growth by effective transfer of technology ideation to commercial products. Leaders in these dynamic environments operate in microfoundations of organizational routines and processes within an organization that motivate the sensing, seizing, and executing dynamic capabilities. R&D leaders within the firm are forced …

The Impact Of Employee Engagement And A Positive Organizational Culture On An Individual’S Ability To Adapt To Organization Change, Jane D. Parent, Kathi J. Lovelace

Management Faculty Publications

The purpose of this paper is to explore the connections between employee engagement, positive organizational psychology and an individual’s ability to adapt to ongoing organizational change. We review the literature on individual adaptability, positive organizational psychology, and employee engagement and propose a model that suggests that a positive work culture enhances employee engagement and in specific cases leads to increased adaptability. Suggestions for future research are provided with the intent to further the academic research in this area.

We're All In This Together: Mentoring In Academic Libraries (Poster), Matt Ruen, Cara Cadena, Betsy Williams

Presentations

Navigating a new job can be difficult for both new and experienced librarians. How will you learn “the way we do things here”? Mentoring can play a key role in helping librarians find their way to becoming effective professionals. Grand Valley State University currently has several formal mentoring programs for new librarians, in addition to informal mentoring. Our poster will discuss GVSU’s mentoring programs and the purposes they serve—acclimating to university culture, developing position-specific skills, and successfully participating in the scholarly process. We will include our experiences and perspectives as recent participants in these programs. This discussion will include insights …

State Vs. Federal: Marijuana Legislation And Its Effect On Taxes, Mamie G. Duckworth

Honors Theses

Marijuana is becoming increasingly popular and accepted within our society; so much so that certain states have legalized it for medical or recreational use, despite marijuana remaining illegal with regards to the federal government. This has lead, and will continue to lead, to complicated and uncertain tax scenarios for the businesses that produce and sell marijuana. Many problems stem from the federal government being unable to recognize or associate with businesses that deal with marijuana. This affects these otherwise legitimate businesses by disallowing the use of federally insured banks as well as taking away the ability to seek federal bankruptcy …

A Review Of The Accounting Treatment For Contingencies Arising From Environmental Issues, Colleen M. Sauser

Honors Theses

The purpose of this project is to review the U.S. GAAP treatment of issues arising from environmental contingencies. This review consists of accounting literature and pronouncements issued by the FASB and SEC as well as environmental legislation, most notably CERCLA. The results of this review showed that the accounting industry has been one step behind environmental legislation and continues in its endeavor to provide financial statement users with useful information.

2015-May-01-National Alumni Association Presents 2015 Alumni Awards, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Developing A Workshop To Help Small Businesses Get Unstuck, Lauren G. St. George

Creativity and Change Leadership Graduate Student Master's Projects

This master’s project presents my journey of developing and running a two-day workshop specifically designed to help entrepreneurs get unstuck. It includes principles, frameworks, and materials developed for this two-day workshop. Inspiration for this project came from my own entrepreneur experience over the last 13 years. Over that time period I have encountered many roadblocks and found that the resources available to established small business owners were limited and those that do exist did not always meet my needs. This workshop has been developed keeping in mind the two things that are most important to small business owners, time and …

Explore Andrews: New Program Helps Freshmen Solidify Their Path, Stephen Payne

Lake Union Herald

No abstract provided.

An Investigation Of Credit Borrower Concentration, Heng Yue, Pingui Rao, Jigao Zhu

Research Collection School Of Accountancy

Credit borrower concentration arises when a bank or financial institution lends a large amount of its funds to a few large borrowers. We find that borrower concentration is positively related to non-performing loans and negatively related to financial performance. We also find that the voting power of bank’s controlling shareholder is positively related to the borrower concentration. The evidence is consistent with the view that controlling shareholders divert resources away from banks by extending a high volume of loans to a few related parties, which leads to high borrower concentration. Further evidence indicates that some seemingly unrelated large borrowers, as …

Investment, Duration, And Exit Strategies For Corporate And Independent Venture Capital-Backed Start-Ups, Bing Guo, Yun Lou, David Perez-Castrillo

Research Collection School Of Accountancy

We propose a model of investment, duration, and exit strategies for start-ups backed by venture capital (VC) funds that accounts for the high level of uncertainty, the asymmetry of information between insiders and outsiders, and the discount rate. Our analysis predicts that start-ups backed by corporate VC funds remain for a longer period of time before exiting and receive larger investment amounts than those financed by independent VC funds. Although a longer duration leads to a higher likelihood of an exit through an acquisition, a larger investment increases the probability of an IPO exit. These predictions find strong empirical support.

2015-May-Academic Success Award - 2015, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

A Study On The Performance Of The Luxury Industry During The Financial Crisis, Robert Anderson Conroy

Economics Undergraduate Honors Theses

This thesis explores the financial performance of firms engaged in the production of luxury goods and services, as measured over a recessionary period. Specifically, it relates firms’ performance to the performance of the United States economy at large, as well as a control firm operating in a different market segment. This analysis revealed the comparatively poor performance of the luxury industry throughout the most recent recession. As economic conditions weakened firms within the luxury industry faced below-average earnings and profits.

The Celtic Way: Order, Creativity, And The Holy Spirit In The Celtic Monastic Movement, Fiona Leitch

Senior Honors Theses

The Celtic monastic movement lasted hundreds of years and is responsible for much of the spread of Christianity to the West. Much of the movement’s success can be attributed to the Celtic Christians’ understanding of the importance of the role of creative culture and order as well as an openness and responsiveness to the leading of the Holy Spirit. It is these three things working in tandem that influenced the success of the Celtic monastic movement. Although the movement ended a thousand years ago, it can offer guidance and wisdom for carrying out ministry today. A case study of Cuirim …

Student Organization Success: Developing A Business Plan For The University Of Arkansas American Marketing Association Collegiate Chapter, Candace Brooke Gooding

Marketing Undergraduate Honors Theses

This paper explores best practices and original research to develop suggestions for the University of Arkansas American Marketing Association Collegiate Chapter in order to face an upcoming change in officer structure. Previously relying on a class structure for officers, University of Arkansas AMA is transitioning to leadership completely outside the classroom. College students involved in various organizations across the country were surveyed in order to find commonalities between organizations and perceptions of organizations. Similarities, combined with previous literature, were used as a basis for developing recommendations.

Zipcar: Unlocking The Keys To Alternative Mobility For Aarhus University Students And Professionals Of The Community, Natascha D. Bunner

Marketing Undergraduate Honors Theses

Zipcar is a company which has revolutionized the mobility of its users and is currently the world leader of car-sharing networks (Zipcar, 2015). A member of the industry powerhouse, Avis Budget Group, Inc., with operations currently in the United States, Canada, UK, France, Spain, and Austria, Zipcar is looking to expand its market share and total sales internationally. This report sets forth to analyze the potential market of Aarhus, Denmark for Zipcar. The report is essentially a marketing plan for Zipcar to enter the community of Aarhus, Denmark which contains competent cultural, economic, industry analyses for the intended product and …

2015-May-01-Aubrey Vangoethem, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-May-01-Wellness Committee Honors 'Health Heroes', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Influence Of Parents, Peers, Internet Product Search And Visual Social Media On College Students’ Purchase Behavior: A Mixed Methods Study, Jennifer E. Johnson

Department of Textiles, Merchandising and Fashion Design: Dissertations, Theses, and Student Research

Visually-oriented online social networking websites (VSNS) have become frontrunners in the race for popularity among all other online social networks. Pinterest, Instagram, Wanelo, and Snapchat have allowed for consumers to share their everyday lives, as well as the products that define their personal cultures. Products that require less financial and social risk tend to not only be influenced by online social networking websites, but also by peers (Kim & Sung, 2008). Products that require more financial and social risk tend to be influenced by family members and the amount of Internet product search behavior (Drozdenko, Jensen, & Coelho, 2012). Little …

A Study On Employee Engagement Program In Full Service Hotel, You Han

UNLV Theses, Dissertations, Professional Papers, and Capstones

No abstract provided.