Business Commons^™

A Perspective On Pharmaceutical Marketing Practices: Message Development, Media Selection, Medication Adherence And Health Literacy, Yvette L. Bonaparte

Atlantic Marketing Association Proceedings

According to the National Action Plan to Improve Health Literacy issued in 2010 by the U.S. Department of Health and Human Services, health literacy is a multi-faceted concept and has importance for multiple sectors. Stakeholders typically involved in the health literacy discussion include government, public health officials, practitioners and those concerned with health promotion (U.S. Department of Health and Human Services 2010). In addition to these stakeholders, there is the opportunity for the pharmaceutical industry to be an active participant in the health literacy discussion.

Given the variation in health literacy levels among the U.S. population and the impact of …

The Effect Of Advertorial Format And Copy Length On Attitudes Of Female (Target) And Male (Non-Target) Audiences, Cynthia B. Hanson

Atlantic Marketing Association Proceedings

The use of promotional messages that resemble editorial content is a long-standing practice in advertising, occurring in all major media, from advertorials in newspapers and magazines, to infomercials on television, to, most recently, digital “native” advertising on the internet. However, we have arguably never experienced as much growth in these advertising-editorial “hybrid” messages, as they are sometimes called (Balasubramanian 1994) as we have in recent years, as their use in existing media has grown while new forms have emerged with new media.

One of the older forms of hybrid message, the magazine advertorial presents an interesting hybrid message format for …

Investigating The Ichthus (Fish) Christianity Symbol On Perceived Source Credibility Of Service Providers Under Different Service Evaluation Contexts, Jeri L. Jones, Mahmood T. Shandiz

Atlantic Marketing Association Proceedings

Combining religious practices with commercial pursuits for profit is neither a novel nor an insignificant trend (Belk, Wallendorf, and Sherry 1989; McDannell 1995). Today, marketplace use of Christian symbols in secular advertising is becoming more common, especially in certain geographic locations within the United States. Christian religion-based messages and symbols regularly appear in a wide range of advertisements. The Christian elements in these ads often include Bible verses, crosses, doves, and often, the Christian fish symbol (Ichthus). Similar Christian messages are often observed in outdoor advertising, retail store signage, product packaging, and even the daily newspaper. These examples illustrate that …

2015 Summer Internship Expo, Center For Career Development, College Of The Holy Cross

Summer Internship Program Expo

The Holy Cross Summer Internship Program provides exceptional Holy Cross undergraduates with an opportunity to gain meaningful career related experience in an area related to the student's occupational goals. This program lists students and their respective internships.

Lemonade Week Teaches Children How To Run A Business, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Impact Of Death-Related Television Programming On Advertising Evaluation, Priyamvadha Rangan, Surendra N. Singh, Mark J. Landau, Jungsil Choi

Business Faculty Publications

Programming that depicts or implies death constitutes a vital component of daily television broadcasts, yet the impact of such programming on the evaluation of embedded advertising remains unexplored. Using terror management theory, we propose that exposure to routine and commonplace death-related television programming will lead to the differential evaluation of ensuing advertisements depending on whether they are perceived to be of domestic or foreign origin, and that this effect is contingent on the nature of the death-related cognitions at play at the time of ad exposure. Further, the death-related program context effects on embedded advertising are unique—ads at the end, …

Kiel Wins Terry Leet Researcher Award, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2015-September-11-Dr. Krishna Singh Receives $423,000 Federal Grant, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-September-11-Students To Honor Former U.S. Poet Laureate Charles Wright, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-September-11-Dr. Krishna Singh Receives $423,000 Federal Grant, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-September-11-Students To Honor Former U.S. Poet Laureate Charles Wright, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Lindenwood Ranked Among Top Midwestern Universities, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2015-September-11-Dr. Alan Stevens To Perform With True Concord In New York, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-September-11-Dr. Alan Stevens To Perform With True Concord In New York, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Missouri, Richard C. Crepeau

On Sport and Society

On Monday the protests on the campus of the University of Missouri came to their climax with the resignation of Tim Wolfe the president of the Missouri system, and Chancellor R. Bowen Loftin of the Columbia campus. For the past several months students have been protesting a range of arbitrary and unpopular actions initiated by President Wolfe. African American students contributed the charge of “racial insensitivity’ to the growing list of complaints about President Wolfe.

Logistics Service Provider-Client Relationship: Comparing U.S.A And Brazil, Harash Sachdev, G. Russ Merz, Paulo Fernando Pinto Barcellos, Margareth Rodrigues De Carvalho Borella

Atlantic Marketing Journal

This research compares organization structure and market-based capabilities of American and Brazilian Logistics Service Providers in their respective countries. Using the resource based view, the authors propose that a LSP’s organization structure influences its service capabilities, which in turn will influence satisfaction and performance. The results indicate that the individual models hold true in their respective countries. Autonomy enhanced LSP’s capabilities in the areas of information sharing, logistics service, and customer service in both models. Formalization improved logistics and customer services in the Brazilian case, but only logistics services in the U.S. case. Unlike the U.S. model, service capabilities did …

Yielding To Temptation In Buying: Is It Simply A Matter Of Self-Control?, James A. Roberts, Luc Honore Petnji Yaya, Carol Gwin

Atlantic Marketing Journal

Why do consumers yield to temptation? This article looks at two increasingly common types of consumer behavior: impulse buying (IB) and compulsive buying (CB). Specifically, we investigate the impact of self-control (SC), core self-evaluations (CSE), and satisfaction with life (SWL) on these enigmatic consumer behaviors. First, the article develops the distinctions and commonalities between IB and CB. Then, through evaluation of student and general adult samples, the impact of the above three variables on IB and CB is empirically tested. Findings suggest that SC does negatively impact both IB and CB but its relationship with these two behaviors varies across …

An Attitudinal Analysis Of Preventive Health Care Information Users: With Insights From Social Media, Joseph D. Cangelosi, David Kim, Edward Ranelli

Atlantic Marketing Journal

As the U.S. health care system continues to restructure itself, an increased emphasis on preventive health care will be a very important component. It is vital that preventive health care information (PHCI) be readily accessible and applied. This research explores the impact of social media as a source for accessing PHCI. Specifically, it examines how individuals rate active vs. passive internet delivery systems (IDS) to gather PHCI. Results of the study indicated that online health forums (active IDS) were the most popular source of PHCI, whereas Facebook and Twitter were most unpopular. On the whole, accessing PHCI via active IDS …

Revising The Conceptual Foundations Of Attitude Formation In The E-Marketing Era, Amy H. Handlin

Atlantic Marketing Journal

Abstract – This paper revisits four seminal models of how marketing influences attitudes: mood mediation, cognitive response generation, situational parameters, and task mediation. Extensions of each model, as well as a new summary model, are proposed based on research into online consumer behavior. The author integrates the models along various dimensions which are relevant to particular e-marketing issues, and identifies certain challenges to attitude formation research in this setting.

Beyond Downton Abbey: Remembering The Great War’S Fallen Through Education And Marketing, Nina M. Ray, Andrew T. Mink

Atlantic Marketing Journal

This paper explores the expanding marketing and education mission of the American Battle Monuments Commission (ABMC). Superintendents at overseas cemeteries and battle sites must continue their job of “keeping the headstones white and the grass green” but also must market specific events such as the 70^th anniversary of D-Day at the Normandy location and an upcoming 100^th anniversary of the end of the Great War in 2018. Part of the effort is passing the memory on to the next generation via materials relevant to young people today. U.S. history teachers who received ABMC grants to travel to Meuse-Argonne …

Net Transaction Value: A Model Of High-Involvement Decision-Making In Buyer Choice Behavior, Blaine J. Branchik Phd, Eric H. Shaw Phd

Atlantic Marketing Journal

This study proposes Net Transaction Value (NTV), a unified theory of buyer decision-making. NTV hypothesizes that a buyer makes an implicit and subjective calculation before making a purchase in a high involvement context. In making this calculation, the buyer deducts the costs anticipated from a transaction or transaction stream from its associated benefits. In contrast to prior value equal benefits minus cost models, the NTV model conceptually expands, operationally defines, and empirically tests two types of benefits and costs. Benefits in the NTV equation reflect not only those derived from the product or service offering itself, but also from the …

The Genesis Of The Graziadio School Of Business And Management: A Little Department At A Small Liberal Arts College Transforms Into A Nimble, Notable School At A Dynamic, Expanding University, Edward Rockey

GSBM Faculty Scholarship

At Pepperdine College, during the mid-1960’s, a small Department of Business Administration and Economics, with only three full-time faculty members and two “Auxiliary” faculty, began to grow into what is now known as the Graziadio School of Business and Management at Pepperdine University. This document about the beginnings of what became GSBM does not attempt to be an exhaustive history. Covering the period of the mid-1960’s and then the 1968- 78 deanship of Donald R. Sime, it focuses primarily on such aspects as: The school’s energetic, entrepreneurial dynamics; its remarkable growth in a short period of time; and its distinctive …

Virologist Wolfe To Speak About Pandemic Dangers, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Social Media Campaign Aims To Bring Swift To Grandmother's Alma Mater, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2015-September-10-Gatton College Of Pharmacy Creating Training Resource, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-September-10-Gatton College Of Pharmacy Creating Training Resource, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Loss Aversion, Adaptive Beliefs, And Asset Pricing Dynamics, Kamal Samy Selim Prof, Ahmed Eltabee Okasha Dr., Heba M. Ezzat Dr.

Business Administration

We study asset pricing dynamics in artificial financial markets model. The financial market is populated with agents following two heterogeneous trading beliefs, the technical and the fundamental prediction rules. Agents switch between trading rules with respect to their past performance. The agents are loss averse over asset price fluctuations. Loss aversion behaviour depends on the past performance of the trading strategies in terms of an evolutionary fitness measure. We propose a novel application of the prospect theory to agent-based modelling, and by simulation, the effect of evolutionary fitness measure on adaptive belief system is investigated. For comparison, we study pricing …

2015-09-10 General Education Council Meeting Minutes, Morehead State University. Faculty Senate., General Education Council.

Faculty Senate Records

General Education Council meeting minutes from September 10, 2015.

2015-September-09-Carter Railroad Museum To Host Fall Train Excursion, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-September-09-Etsu Named Tops In Tennessee For Computer Science, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.