Business Commons^™

The Role Of Corporate Social Responsibility Information In The Consumer-Brand Relationship, Lei Huang

Atlantic Marketing Association Proceedings

Given the increased interest and empirical research in corporate social responsibility (CSR) and irresponsibility (CSI), the interest of this paper is given to the impacts of corporate operational performance (COP) and corporate social performance (CSP) on consumer brand advocacy and brand trust. In this consumer-brand continuum, customers evaluate brand trustworthiness by two scopes: (1) the product or service the firm offers (i.e., product brand) that is usually associated with COP (Rust, Moorman, & Dickson 2002); and (2) the firm which provides the products and services (i.e., corporate brand) that is connected with CSP (Korschun, Bhattacharya, & Swain 2014). In addition, …

Chinese Consumers' Involvement In Wine Consumption And Their Willingness To Visit Wineries In California, Mahmood Hussain, Roblyn Simeon, Lutfus Sayeed

Atlantic Marketing Association Proceedings

This research fills a gap in wine tourism literature, taking into account the effects of consumers’ involvement in the pre-purchase stages on their willingness to visit wineries in California or in a foreign country. The theoretical framework presented in this paper provides support for a strong linkage between product involvement, consumption, and eventual propensity to visit a wine destination. As of this writing this paper constitutes the first of its kind econometric study of these effects.

Modification And Investment Intention In The Consumer-Possession Relationship, James D. Doyle

Atlantic Marketing Association Proceedings

The present-day automobile is at once a source of physical transportation, of course, but also an extension of self, a potential platform for self-expression and image enhancement, a source of social approval as well as psychological and physiological stimulation, and, perhaps, an object of beauty. This study examines motivations and antecedents of various vehicle-directed consumer behaviors, including modification and the intention of consumers to invest in their relationship with their vehicle. In this study, vehicle modification refers to the voluntary actions taken by a user or owner of a vehicle to differentiate the functional or aesthetic characteristics or performance of …

Fitting Consumer Needs To Perceived Product Value: The Example Of Apple Versus Samsung Products, Yi-Chia Wu, Arturo Vasquez-Parraga

Atlantic Marketing Association Proceedings

This study explores the fitting of consumer needs to product perceived value using the example of two lines of competitive products in the area of communication electronics, Apple products versus Samsung products. Five types of needs regarding digital communication and three types of related product value are evaluated for these two brands in order to know if product value differences have a distinctive effect on consumer needs.

This study focuses on the impact of perceived product values on certain consumer needs. We use Apple products and Samsung products to accomplish this.

Electronic Intervention And Platforms And Their Impacts On Crowdfunding Behavior, Susan Cockrell, Dan Meyer, Alan D. Smith

Atlantic Marketing Association Proceedings

Crowdfunding is a method of raising funds for projects, creative pursuits, peer-to-peer lending, and charitable causes. The idea of crowdfunding stems from the more encompassing concept of crowdsourcing, which refers not only to the gathering of funds, but to group participation in the convergence of ideas and content creation. Thus, crowdfunding can be considered to be one type of crowdsourcing. The following study examines the crowdfunding behavior of a sample of business professionals located in the service sector of metropolitan Pittsburgh, PA. In general, the empirical findings suggested that smaller goals tend to have better success ratios, while getting the …

Is Marketing Still Part Of Supply Chain Management, And Should Marketing Academics And Practitioners Care?, Stephen M. Rutner, C. David Shepherd

Atlantic Marketing Association Proceedings

Over the last twenty years, there has been a shift in emphasis in many colleges of business to incorporate Supply Chain Management (SCM). The questions of how to include this material and who are the responsible parties to deliver it impact the focus, depth and topics included in the SCM material. Since true SCM is boundary spanning in both academic and practitioner arenas, it is an important question to examine the role of Marketing in the overall process.

Over the past twenty years Supply Chain Management (SCM) has exploded as both an academic field of study and a critical competency …

Supplier Collaborative And Ethical Consideration In The Vendor Selection Process, Amy Melton, Terry Damron, Magan Calhoun

Atlantic Marketing Association Proceedings

Abstract

This examination of location strategy implementation by Pittsburgh-based service firms, particularly eco-friendly initiatives, was pursued via a case-study approach. The factors selected for comparison were site size and cost; air, rail, highway, and waterway systems; zoning restrictions; proximity to markets/suppliers/competitors; and environmental impact issues. The study included five service-based firms, most of which made decisions concerning new locations within the last few years, and highlighted those factors most significant in the location strategies of local service firms. Findings evidence proximity to market/suppliers/competitors was the most heavily weighted factor in site selection among Pittsburgh-based service firms. The least considered factor …

Supplier Corporate Social Responsibility Policies From A Strategic Perspective, William T. Rupp, Alan D. Smith

Atlantic Marketing Association Proceedings

Corporate Social Responsibility (CSR) is a corporate initiative to assess and take responsibility for the company's effects on the environment and impact on social welfare (www.Investopedia.com). The goal of CSR is to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all others who may also be considered stakeholders. The term generally applies to company efforts that go beyond what may be required by regulators or environmental protection groups. CSR policies function as a built-in, self-regulating mechanism whereby a business monitors and ensures its active compliance with …

The Perceptions Of Macao Undergraduates Regarding Help Websites For Problem Gambling, Chang Boon Patrick Lee, Heng Tang, Wing Han Brenda Chan

UNLV Gaming Research & Review Journal

This study conducted a web-surfing exercise and a questionnaire survey among a group of Macao undergraduate students regarding the websites that offered help with problem gambling. The results of this study found that most help websites in Macao and Hong Kong provided basic information-sharing service. The students indicated that they would choose their preferred help organization based on factors such as trust, familiarity, and the characteristics of the websites. They also gave comments/suggestions related to the publicity, design, contents, and focus of the websites. This study discussed the results and their implications for future research and practice.

Faculty Research - Chad Simon, Usu Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business News Collection

During the era when the Sarbanes-Oxley Act (SOX) was passed, audit committees were given heightened responsibility and faced more stringent requirements. However, according to new research by Huntsman accounting professor ChadSimon and his co-authors (see cite below), Congress and others may have overlooked one potentially important incentive with these updated requirements. The research team found an association between barely achieving or surpassing an analyst forecast benchmark and the stock options audit committee members hold or their annual stock option receipts.

Ada News - 09/21/2015, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

2015-September-21-Marcos Villatoro To Bring Bi-Cultural Perspectives To Etsu, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-September-21-Etsu, Milligan To Present Second 'Men In Song' Choral Festival, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-September-21-Carter Railroad Museum's Heritage Day Honors Chicago, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-September-21-Marcos Villatoro To Bring Bi-Cultural Perspectives To Etsu, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-September-21-Etsu, Milligan To Present Second 'Men In Song' Choral Festival, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Factors Affecting Dimensional Precision Of Consumer 3d Printing, David D. Hernandez

International Journal of Aviation, Aeronautics, and Aerospace

This paper investigates the factors affecting dimensional precision of consumer-grade 3D printing, attempting to isolate and mitigate sources of error. The focus is on creating engineering prototypes of, tooling for, or finalized instances of mechanical devices. A specific fused deposition modeling printer – the Ultimaker 2 – is analyzed in terms of meeting precise physical dimensions, consistent shapes, and predictable surface finish. Extensive trial and error resulted in removal of several sources of bias, with square test articles exhibiting a lower-than-anticipated mean percentage error of -0.387% (SD = 0.559), a value comparable to other modern manufacturing techniques. A full …

2015-September-21-Carter Railroad Museum's Heritage Day Honors Chicago, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-September-21-Sarah Kapoor, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-September-21-Sarah Kapoor, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Examining Social Desirability Bias In Measures Of Financial Behavior, Nicole L. Kelly

Theses and Dissertations

Surveys that investigate the financial lives of consumers consist of direct questions about financial behavior, with college students being a heavily surveyed and convenient sample (Gutter 2013). However, the subjective nature of survey data is not bias-free, indicated by the presence of disparities between the respondents' reported and actual behavior. Due to the fact that many students begin to acquire loans, establish credit, and initiate saving behaviors in college, it is important that we have a complete understanding the financial behavior of college students.

The goal of this study was to investigate the role of socially desirable responding (SDR) in …

The Legacy Continues At Homecoming Weekend Oct. 15-18, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2015-September-19-‘Boundless’ Recital To Showcase ‘Limitless Possibilities Of The Oboe’, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-September-19-‘Boundless’ Recital To Showcase ‘Limitless Possibilities Of The Oboe’, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-September-18-Etsu At Kingsport Allandale To Hold Fall Yard Sale, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-September-18-Library To Host A Celebration Of Etsu Authors, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2015-September-18-Etsu At Kingsport Allandale To Hold Fall Yard Sale, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

State Of Georgia Order On Defendants Alan Yeager And Aes Claims Partners, Llc's Motion To Stay Proceedings And Compel Arbitration, Melvin K. Westmoreland

Superior Court of Fulton County: Metro Atlanta Business Case Division Opinions

No abstract provided.

Insights From Global Project Managers: Career Advice For Successful International Assignments, Tracey M. Richardson, James Marion, Stephen Onu

Publications

Qualitative analysis techniques were used to identify recurring themes from project manager interview summaries undertaken by 120 project management students. The themes and the resulting conceptual framework provide evidence for the factors that support the development of successful global project managers. Such factors were found to include taking the initiative to acquire an in-depth understand the local environment and to develop culture and language competence.

2015-September-18-Library To Host A Celebration Of Etsu Authors, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.