Business Commons^™

Gratitude In Relationship Marketing: Theoretical Development And Directions For Future Research, Randle D. Raggio, Anna M. Walz, Mousumi Bose Godbole, Judith Anne Garretson Folse

Marketing Faculty Publications

Purpose – For centuries, gratitude has represented an integral component of social relationships, yet it remains relatively overlooked by marketing scholars in the study of commercial relationships. The purpose of this paper is to demonstrate how gratitude helps to build, maintain and transform commercial relationships and to suggest noteworthy areas of investigation for those researchers seeking to help companies understand the role of gratitude in relationship marketing.

Design/methodology/approach – Gratitude's role in relational exchange is explored by a review of relevant literature and two qualitative studies. Questions developed from the literature and exploratory interviews are then investigated in a main …

How Consumers’ Use Of Brand Vs. Attribute Information, Randle D. Raggio, Robert P. Leone, William C. Black

Marketing Faculty Publications

Prior research has identified that brands have a differential impact on consumer evaluations across various brand benefits. But no work has considered whether these effects are stable over time, or evolve in a consistent way. We address this question by decomposing consumer evaluations of brand benefits into overall brand and detailed attribute-specific sources in order to understand whether brand effects remain stable or evolve over time. With two unique datasets, the first containing cross-sectional data from Kodak across four different consumer goods categories, and another longitudinal dataset from the U.S. and Canada in the surface-cleaning category, covering seven brands over …

Beyond “Halo”: The Identification And Implications Of Differential Brand Effects Across Global Markets, Randle D. Raggio, William C. Black, Robert P. Leone

Marketing Faculty Publications

Purpose – The purpose of this paper is to investigate whether brands impact consumer evaluations in ways other than a consistent halo and the degree to which consumers use both overall brand information along with detailed attribute-specific information to construct their evaluations.

Design/methodology/approach – The authors decompose consumer evaluations of brand benefits into overall brand and detailed attribute-specific sources through a standard CFA approach. Data cover 55 brands in four product categories sold in nine global markets.

Findings – Halo effects are rare in global CPG markets. The authors identify the presence of differential brand effects in eight of nine …

The Effect On Stockholder Wealth Of Product Recalls And Government Action: The Case Of Toyota's Accelerator Pedal Recall, Jayendra Gokhale, Raymond M. Brooks, Victor J. Tremblay

Accounting, Economics, Finance, and Information Sciences - Daytona Beach

We analyze the effect of Toyota’s faulty accelerator pedal on stockholder wealth. Using the event study methodology, we show that a major recall in January of 2010 caused the company’s cumulative abnormal returns to fall by 19%. Continued concerns that Toyota was unable to identify and adequately fix the problem induced the National Highway Traffic Safety Administration to conduct its own investigation in March, 2010. The results of this government investigation exonerated the company and caused Toyota’s cumulative abnormal returns to rise by almost 9%. The Toyota case provides an opportunity to study a product recall with both company error …

T&L Powerpoint Career Day 2014, University Of North Florida

Transportation & Logistics Program General Materials

This PowerPoint was created for the Transportation and Logistics Flagship Program of the University of North Florida.

Flyer: Target 2014 Facility Tour, University Of North Florida

Transportation & Logistics Tours

This flyer was created for UNF's Coggin College of Business for their Transportation and Logistics Tour of the Target Facility in Lake City.

Flyer: Volkswagen Facility Tour, University Of North Florida

Transportation & Logistics Tours

This flyer was created for UNF's Coggin College of Business for their Transportation and Logistics Tour of the Volkswagen Facility.

Tls Newsletter, Volume 7, Edition 11. January, 2014, Unf Transportation And Logistics Society

Transportation & Logistics Society Newsletter

Inside the Newsletter: TLS Meeting on January 22. TLS President's Corner. Upcoming Events. 13th Annual TLS Hubbard House Holiday Drive. Get to know TLS Treasurer James Flannagan. T & L Spring Career Day--Are You Prepared? TLS on Tour--Bacardi Bottling Corporation. Life after Graduation with Rebecca Bratcher Cobb

Measuring Customer's Satisfaction On Bus Transportation, Rabiul Islam, Mohammed S. Chowdhury, Mohammad Sumann Sarker, Salauddin Ahmed

New York School for Career and Applied Studies (NYSCAS) Publications and Research

The purpose of the study is to examine the factors measuring customers’ satisfaction, especially the impact of service quality on customers’ satisfaction in public transportation industry in the university town of Sintok located in Kedah province of Malaysia. In order to assess the relationships between service quality and customer satisfaction survey http://www.scientificjournals.org/journals2007/articles/1003.htm data were collected from 300 Bus commuters. All hypotheses were tested using Pearson correlations, controlling for the background variables of gender, marital status, ethnicity and education. The results indicate that hypotheses 1 through 5 were supported. Using multiple regressions as a basis for causal paths, a model was …

Natural Gas Service Expansion Criteria In Maine, Kevin Mahaffey

Muskie School Capstones and Dissertations

The purpose of this study is to gain an understanding of the framework used by Maine’s natural gas utilities in making decisions to expand natural gas infrastructure and service to new customers,and then to apply this knowledge in an attempt to identify municipalities that are potentially attractive candidates for service expansion within Maine.

This study is not a precise model for gas utilities, but is meant rather to be a reconnaissance study for finding viable and attractive candidates for service.This study was limited both by resources and the inaccessibility of proprietary information.

Braeside Farm: Financial Analysis Of A Startup Service Business, Thomas Willey, Susan Edwards

Journal of Business, Industry, and Economics

No abstract provided.

Is The Decline In The Information Content Of Earnings Following Restatements Short-Lived?, Xia Chen, Qiang Cheng, Alvis K. Lo

Research Collection School Of Accountancy

Prior research finds that the decline in the information content of earnings after restatement announcements is short-lived and the earnings response coefficient (ERC) bounces back after three quarters. We re-examine this issue using a more recent and comprehensive sample of restatements. We find that material restatement firms experience a significant decrease in the ERC over a prolonged period—close to three years after restatement announcements. In contrast, other restatement firms experience a decline in the ERC for only one quarter. We further find that among material restatement firms, those that are subject to more credibility concerns and those that do not …

Media Coverage And Firm Valuation: Evidence From China, Jiwei Wang, Kangtao Ye

Research Collection School Of Accountancy

Drawing on both a managerial discipline perspective and an information intermediary perspective, we explore how media coverage of a firm’s controlling shareholder influences firm valuation in corporate China. Using 366 listed family firms in China from 2003 to 2006, we find that firms in which controlling shareholders receive more neutral media reports enjoy higher valuation, whereas negative media reports on controlling shareholders impose adverse effects on firm valuation. Interestingly, favorable media coverage of the controlling shareholders does not enhance firm value. Further analyses reveal that ownership structure and audit quality moderate the relationship between media coverage and firm valuation. Our …

Do Managers Use Meeting Analyst Forecasts To Signal Private Information? Evidence From Patent Citations, Katherine Gunny, Tracey Chunqi Zhang

Research Collection School Of Accountancy

This study examines whether firms manage earnings to meet analyst forecasts to signal superior future performance. Prior research finds that firms use earnings management to just meet analyst forecasts and that these firms have a positive association with future performance (Bartov et al., 2002). There are two potential explanations for the positive association – signaling and attaining benefits that allow for better future performance (i.e., the real benefits explanation). Prior studies cannot provide evidence of signaling because they do not control for the real benefits explanation. Our research design enables us to control for the real benefits explanation because we …

California – Land Of “Lawless Taxation” And The “Midnight Special”: Outlier Or Leader In A Growing Trend?, Mystica M. Alexander

The University of New Hampshire Law Review

[Excerpt] “Taxpayers in California recently found themselves the target of a retroactive grab for revenue by the Franchise Tax Board (FTB) in what has called an act of “lawless taxation” by the state of California. The source of the conflict was the Qualified Small Business Stock credit that had been in place in California since 1993. The tax credit, which was designed to encourage innovation and investment in California-based enterprises, allowed business owners who had at least eighty percent of their assets and employees in California to take a credit of fifty percent of the capital gain realized on a …

Kappa Psi Award, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY Approximately 100 of East Tennessee State Universitys Bill Gatton College of Pharmacy students are celebrating a national victory after their chapter of the Kappa Psi organization was named the Most Improved Chapter in the country last month.

Kappa Psi is the oldest and largest professional pharmacy fraternity.

In early August, the ETSU chapter earned the Most Improved Chapter award for the district, which is made up of 18 different chapters. Less than two weeks later, it was named the national winner, beating out the top chapter from each of the other 10 districts located throughout the United States. …

3 Etsu Grads Honored At Cvs, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Every year CVS/Pharmacy recognizes the Best of the Best pharmacists and store managers from each District. These Paragon winners are treated to a trip to our national Retail Leadership Conference and recognized there.  This year Todd (Lewis) McWilliams, Bo Nguyen, and Rebecca Vaden Englehardt were all recognized.

Dr. Calhoun, Dean of the Bill Gatton College of Pharmacy, shared these words about the graduates.  "Congratulations to Todd, Bo and Rebecca!   Thanks so much for representing the Gatton College of Pharmacy in such an excellent manner.   Great things to come for all of you!"

Organisational Culture And Workplace Corruption In Government Hospitals, Ma. Regina M. Hechanova, Isabel Melgar, Patrick Z. Falguera, Mario Villaverde

Psychology Department Faculty Publications

This study examines corruption attitudes and norms in government hospitals in the Philippines. It tests a culture-building model that advocates communication of desired values, leadership role modelling, employee role modelling, alignment of systems and structures, training and evaluation, and reinforcement. Results reveal components that influence corruption attitudes and norms. Communication predicted individual attitudes or acceptability of corrupt acts. Leadership, systems, and controls predicted the prevalence of corrupt acts. Employee role modelling predicted both acceptability of and the prevalence of corrupt acts. In addition, there is a positive relationship between individual attitudes and organisation norms reinforcing the dyadic relationship between the …

Household Regulation And European Integration: The Family Portrait Of A Crisis, Philomila Tsoukala

Georgetown Law Faculty Publications and Other Works

This article develops a theoretical framework for analyzing the regulation of the household and its effects on the economy. Incorporating insights from family economics, comparative family law, legal realism, political economy and feminism, it describes the array of different legal regimes that can affect household composition and function. The article then analyzes the case of Greece using this framework. It argues that the role of households organized as families was a central element in the Greek debt crisis, overlooked by scholars and policymakers alike. It identifies the host of legal regimes that helped consolidate families as the main providers of …

Business Startup And Cause Marketing In The Running Apparel Industry, Zachary Barker

Senior Honors Theses

Entrepreneurship has been the backbone of the American economy since the penning of the Declaration of Independence. Small businesses help the United States prosper and help create jobs for the American people. As today’s business world is increasingly changing in a technological and global way, entrepreneurs must consider many environmental conditions in their small business planning. Business start-up is a long process backed by research and market testing that will maximize the opportunity for success. One way many business start-ups have become successful is through cause-related marketing programs that many people support. Additionally, a particular industry that has proven to …

United Way Community Champions Circle Of Honor Bronze Award To Florida Blue, United Way

Florida Blue Archives Printed Materials

No abstract provided.

Economies And Cultures Can’T Be Separated, Aldemaro Romero Jr.

Publications and Research

No abstract provided.

Sorry Seems To Be The Hardest Word : The Effect Of Self-Attribution When Apologizing For A Brand Crisis, Denghua Yuan, Geng Cui, Lei Lai

Hong Kong Institute of Business Studies Working Paper Series

When apologizing for a product failure, self-attribution by a business inevitably affects consumer attitude and behavior. This study draws from the dissonance-attribution model and investigates the effect of self-attribution in apologies on consumers' brand attitude. Using a 2x2 experiment, the results show that internal attribution generates significant change in brand attitude in a positive direction, while external attribution leads to negative change in brand attitude. Dispositional attribution leads to significantly more positive brand attitude than situational attribution. Internal/dispositional attribution produces significantly more positive effect on consumer attitude than the other three types of attribution. Moreover, perceived risk is found to …

Essays On Authorized Shares, Stock Splits, And Top-Up Options, Hilmi Songur

Open Access Theses & Dissertations

This Dissertation consists of two separate but broadly related essays investigating the role of authorized shares in corporate events. In the first essay, I examine the relation between management's power to issue new shares of stock and stock split abnormal announcement returns. I posit that the mechanical reduction in excess authorized shares (EAS) caused by a stock split, decreases management's power to issue stock. I argue that this results in lower agency costs and thereby increases shareholder's value. After controlling for other factors, and consistent with my hypothesis, I find that the pre-split ratio of unissued authorized shares to total …

Travel And Recreation: The Economics Of "We Like It Here!", Norma P. Nickerson

Institute for Tourism and Recreation Research Publications

Outlook for 2014 and Review of 2013.

An Exploratory, Correlational, Self-Rater Study On Authentic Leadership Values Of Adventist Local Conference Chief Financial Officers In The United States, Juan R. Prestol-Puesán

Dissertations

The Problem

Seventh-day Adventist (SDA) local conference treasurers, or Chief Financial Officers, are trusted by church members to manage the finances of the church and provide financial leadership, yet the denomination does not know how treasurers develop their values and leadership capacity as financial administrators. This study examined how treasurers compare with the leadership values of morality, integrity, and fairness prevalent today in positive forms of leadership theories. It explores SDA treasurer or financial officer self-assessment with the rating that their team members provide, allowing us to know the authenticity of their values as leaders.

Method

This is a census …

Major Gifts To The Seed Company : Who Gives Them And Why, Michael E. Toupin

Dissertations

The Seed Company, a faith-based organization committed to Bible translation projects for hundreds of minority language communities, depends upon major donor support for its success and growth. There is a dearth of research available regarding philanthropic characteristics of major donors within The Seed Company resulting in a significant knowledge gap for healthy major donor programs based upon objective data. This study confirmed the value of several development approaches, particularly the importance of intentionally building a sense of community and relationship around the cause of the organization.

The study analyzed relationships between demographics, experiences related to the organization, and six independent …

Religion In Organizations: Cognition And Behavior, Gary R. Weaver, Jason Stansbury

University Faculty Publications and Creative Works

Religious institutions can affect organizational practices when employees bring their religious commitments and practices into the workplace. But those religious commitments function in the midst of other organizational factors that influence the working out of employees’ religious commitments. This process can generate varying outcomes in organizational contexts, ranging from a heightened effect of religious commitment on employee behavior to a negligible or nonexistent influence of religion on employee behavior. Relying on social identity theory and schematic social cognition as unifying frameworks for the study of religious behavior, we develop a theoretically informed approach to understanding how and why the religious …

An Examination Of The Stockholder Response To Corporate Religiosity And Religiosity's Effects On Operational And Financial Reporting Quality, Katrina Marie Briscoe

Honors Theses

Religion has been shown to influence decision makers at both the individual and business level. In this paper, I examine the stockholder response to corporate religiosity and religiosity's effects on operational and financial reporting quality. Industry adjusted return on assets and industry adjusted accruals are my measures for operational and financial reporting quality, respectively. Using religiosity data from Dyreng, Mayew, and Williams, I evaluate the 1999 and 2006 mean stock returns by degree of religiosity and return on assets and by degree of religiosity and accruals earnings management. I find that stockholders favor the least religious companies with the highest …

Making Healthy Food Choices: Factors Affecting Healthy Eating In The Context Of The Nashville Mobile Market., Laura Walton Fenelon

Honors Theses

Food deserts are areas that do not have full grocery options, resulting in a lack of healthy foods. These areas are generally low-income, with an abundance of unhealthy convenience stores and chain restaurants. A non-profit organization, The Nashville Mobile Market, was established to combat food deserts in Nashville, TN. This market conveniently provides healthy foods for consumers at low prices. However, The NMM was not utilizing marketing techniques, specifically relationship marketing techniques. A survey was administered to residents in the food desert areas. From this survey, data was collected pertaining to which factors most affected why these consumers do not …