Business Commons^™

Collection Development And Data Visualization: How Interactive Graphic Displays Are Transforming Collection Development Decisions, Paulina Borrego, Rachel Lewellen

Paulina Borrego

No abstract provided.

Using Perceptual Maps For Career And College Counseling, Oscar T. Mcknight, Kerri Carmichael, Gregory Pollock

Oscar T McKnight Ph.D.

Perceptual mapping is a modeling technique used in business to visually display relationships and perceptions of customers. In business, perceptual maps are often called product positioning maps. Conceptually, perceptual maps foster a better and deeper understanding of products and services in terms of public perception or actual outcomes. In short, marketers attempt to position products, product line, and brand or company type relative to their competition or competency. For counselors, this process facilitates open and honest discussion relative to personal expectations and goals. This presentation reviews how to interpret and use a Perceptual Map given a multiple variable (axis) system; …

So, I Can't Just Do Homework?: Training And Using Student Workers To The Fullest, Jessi Zimmerman, Joni D. Myers, Anne Stenzel

Library Services Publications

Panelists for this discussion presentation will kick things off by talking about how they acquire their student workers, describing training plans, and sharing some tips and techniques about what has worked and what has been less successful. Attendees will be encouraged to participate in a dialogue about the topic and to compare notes about “best practices”.

Sound And The Moving Image:Critical Characteristics For Spectator Response, Kara Rader, Rafeeq I. Roberts, Matt Egizii, Jeffery Allen

Rafeeq I Roberts

The prevailing wisdom in the film and video production industries is that audio information outweighs visual information when it comes to spectator responses, but there are few empirical studies to support this claim. In previous research, four critical characteristics of sound have been identified: (1) Music, (2) visual/sound contradictions (defined as sound that is inconsistent with audience expectations based on visual information), (3) multi-channel sound, and (4) sound quality. Building on our previous research into music and film, we have found that many researchers have looked into the question of how music affects emotions (Eschrich et al., 2008; Have, 2008; …

A New Paradigm In Corporate Partnerships, David Cooke

David Cooke

Significant corporate partnerships can be built by the not-for-profit sector when an approach that acknowledges the principle of enlightened self interest is utilised. It's not about "please help us" it's about "what can we do to help you".

Making Connections: Helping New Employees Find Their Place, Lori B. Snyder, Angela M. Rice, Rory L. Patterson

Lori B Snyder

No abstract provided.

What Can Student Affairs Learn From Nielsen Audio? Benefits Of Using A Modified Arbitron Assessment In Higher Education, Oscar T. Mcknight Ph.D., Kerri Carmichael, Jonathan Locust Jr

Oscar T McKnight Ph.D.

This presentation explores the history and evolution of an Arbitron assessment model (Nielsen Audio) when applied in higher education, specifically Student Affairs. Highlighted are the differences between traditional models of Student Affairs assessments and a modified Arbitron assessment. This new Student Affairs assessment model allows an institutional researcher to study student feedback minute to minute, day to day, week to week basis, etc. Discussed are the strengths and weaknesses of a Nielsen Audio model when applied to Student Affairs.

Impostor Phenomenon: Alive And Well Among Library Leaders, Elizabeth Martin

Elizabeth Martin

The Effect Of Scarcity On Consumer Purchase Intentions, Jeremy Sanders, Stephanie Morgan

Innovate UNO

Can placing time constraints on promotions result in increased consumer response? According to Brannon and Brock (2001), when consumers are aware of product scarcity, they are more likely to exhibit greater purchase intentions. Our goal is to test if scarcity positively influences consumer preference when consumers are informed that the product is available for a limited time only. We ran an experiment that involved 100 actual Starbucks consumers. We handed out two different sets of questionnaires at five different Starbucks stores in St. Tammany Parish and Orleans Parish. In the experimental condition, consumers learned that Pumpkin Spice Latte would be …

Estimating The Effect Of Home Court Advantage On Wins In The Nba, Jason Kotecki, Robert Leekley, Faculty Advisor

John Wesley Powell Student Research Conference

What is the effect of home court advantage in the National Basketball Association (NBA)? Based on the Economic Theory of Professional Sports and the concept of shirking, teams should perform better at home than they do on the road. Descriptive statistics support this expectation. Therefore it is hypothesized that a home court advantage exists through the selected variables of attendance, field goal percentage, free throw percentage, fouls called by the referee, and days of rest. Following every NBA team and every game played over a three year span (2008-2011), this paper examines the probability of producing a win at home …

Introduction To Library Resources For Wcob Luxembourg, Amy L. Jansen

Amy Jansen

No abstract provided.

Corporate Fundraising: What's The Key To Unlocking Corporate Wealth?, David Cooke

David Cooke

This presentation advances the notion that when approaching corporations for support the not-for-profit world should seek to build partnerships whereby the alliance between the company and the charitable organisation is one of mutual benefit. This is based on the fact that the nfp world has an enormous amount to offer the commercial world in helping corporations alleviate some of their most challenging problems.