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2014 Nebraska Business

College of Business: Trade Publications

2014 Nebraska Business

Performing Collaborative Creativity: Learning From Diverse Experts Interacting In Ireland’S Science Gallery, Diane Tangney, Olivia Freeman, Brendan O'Rourke

Conference papers

This paper presents preliminary findings deriving from a larger project investigating the performance of collaborative creativity and is primarily concerned with describing the communication patterns of such performance. Interactions between different domain experts in Ireland’s Science Gallery, Trinity College Dublin, were observed and recorded over the course of four months in 2011. The interactions have been loosely transcribed using the basic principles of CA. Preliminary findings include three observations. Firstly, creative performances involve a type of content we call ‘idea talk’. Secondly, performances of creative collaboration involve variance, not equality, in participation by individual experts. Variance in participation in group …

The Gender Continuum: Analysing Constructions Of Masculinity Across The Situational Contexts Of Consumption And Leisure Practices, Deirdre Duffy

Conference papers

This paper draws upon Foucauldian theory and considers Eric Anderson's (2009) more recent inclusive masculinity theory to explore how young Irish men construct their masculine identities and come to know themselves through their engagement with consumption and leisure practices. Locating the subject within influential discursive regimes allows for the consideration of identity construction as interconnected with one’s lived existence in the social world. This paper focuses on two practices: national sport and fashionable self-presentation. My findings show how new patterns of power relationships gradually develop, cultivating new constructions of masculinity. However, and challenging Anderson’s emancipatory tone of inclusive masculinities as …

Exploring Customer Contexts: How A Communitarian Business Model Enables Meaningful Customer Relationships, Deirdre Duffy

Conference papers

Broadly this study explores the individual’s constructions of identity as situated within historically and locally particular cultural practices. Following this approach facilitates a better understanding of how consumers negotiate the world around them. In turn this provides marketers with valuable insights that better equip them to engage with their customers. The subject matter is the male consumer engaging in bodywork practices to construct a desired body type. The subjects are situated within two discursive regimes: practices of self-presentation and national sport. Moreover, looking across these contexts reveals situational differences that contribute further to managerial decision-making, helping build stronger customer relationships.

Effects Of Accurate And Inflated Employee Performance Self-Evaluations On Memory Accuracy, Michelle E. Miller

Undergraduate Honors Thesis Collection

Previous research has emphasized the value of carrying out performance appraisals at work. Both employers and employees can benefit from utilizing such measurement tools (Huselid, 1995). While conducting performance appraisals is critical to the success of an organization, companies must also be wary of the misinformation effect and the impact it can have on different parts of an appraisal, especially an employee's self-evaluation. Due to the lack of existing research on the memory for self-evaluations, I designed the present study to identify the effects of both accurate and inflated self-evaluations on memories for the original event. After watching a video …

Student Pharmacist Magazine Article, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Read this article published in Student Pharmacist Magazine by P4 student Abby Surles.

http://www.pharmacist.com/say-yes-interprofessional-practice

Public Invited To Sept. 19 Talk On Prescription Drug Abuse, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY Dr. Sarah Melton, a professor in East Tennessee State Universitys Bill Gatton College of Pharmacy, will lead the College of Public Healths Grand Rounds event slated to take place on Friday, Sept. 19, from 12-1 p.m.

Melton will be joined by members of the pharmacy schools organization, Generation Rx. Their talk will focus on prescription drug abuse in the Appalachian Region. It will be based on an interprofessional approach to appropriate use of controlled substances.

The event will take place in Room 116 of Lamb Hall.

It is open to all students, faculty and staff at ETSU as …

Pharmacy Students To Host Medicare Part D Enrollment Events In Johnson City, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

For anyone interested in enrolling in Medicare Part D, student groups from Bill Gatton College of Pharmacy at East Tennessee State University are hosting several Saturday events in Johnson City, TN. The events are free and open to the public.

 Pharmacy students will guide participants on how to use the online registration tool, explore individual plan options and answer questions. Participants will need to bring their red, white and blue Medicare card as well as a full list of current medications.

The schedule is as follows:

Saturday, Oct. 13

• Johnson City Senior Center, West Towne Pharmacy, the Johnson City Health …

Walking The Talk: A Multistakeholder Exploration Of Organizational Authenticity, Employee Productivity, And Post-Merger Performance, Margaret Cording, Jeffrey S. Harrison, Robert E. Hoskisson, Karsten Jonsen

Management Faculty Publications

Does consistency between how a firm treats employees (what it does) and its espoused employee-oriented values (what it says) affect employee productivity? Furthermore, given that the stakeholder theory perspective holds that what happens to one stakeholder influences other stakeholders, does this sort of consistency vis-à-vis a firm’s customers also influence employee productivity? We empirically investigate the influence of organizational authenticity—defined as consistency between a firm’s espoused values and realized practices—in the context of a merger, and specifically during post-merger integration. Our findings show that a lack of organizational authenticity in terms of both under-promising and over-promising to both employees and …

New England Journal Of Entrepreneurship, Spring 2014

New England Journal of Entrepreneurship

No abstract provided.

The Alien Tort Statute Of 1789 And International Human Rights Violations: Kiobel V. Royal Dutch Petroleum Co., Paula Alexander Becker

New England Journal of Entrepreneurship

Kiobel v. Royal Dutch Petroleum Co. involves an action under the Alien Tort Statute (ATS). The case was brought in the United States, Southern District of New York, by the widow of Dr. Barinem Kiobel, a Nigerian activist and member of the Ogoni tribe, and others for human rights violations committed in the Niger River Delta. Defendants include Royal Dutch Petroleum, Shell Transport and Trading Co., and Shell Petroleum Development Company of Nigeria. Although the human rights violations including murder and torture were allegedly committed by the Nigerian military government, it is claimed that the Royal Dutch Petroleum defendants aided …

Employee Internet Privacy: A Proposed Act That Balances Legitimate Employer Rights And Employee Privacy, Susan Park

Management Faculty Publications and Presentations

When Justin Basset interviewed for a job in New York City in 2012, he expected to respond to questions one is typically asked in a job interview. However, his interview took a modern technological twist when the interviewer opened her computer and attempted to look at Mr. Basset’s Facebook profile on her computer. Unable to see the details of his profile because he had taken advantage of Facebook’s privacy options to limit public viewing, she asked for his login information to access his account. He declined and withdrew his application.¹ In 2010, Robert Collins, a Maryland Department of Public …

Speculative Tech: The Bitcoin Legal Quagmire & The Need For Legal Innovation, Paul H. Farmer Jr.

Journal of Business & Technology Law

No abstract provided.

Fouling The First Amendment: Why Colleges Can't, And Shouldn't, Control Student Athletes' Speech On Social Media, Frank D. Lomonte

Journal of Business & Technology Law

No abstract provided.

Journalists, Social Media And Copyright: Demystifing Fair Use In The Emergent Digital Environment, Patricia Aufderheide

Journal of Business & Technology Law

No abstract provided.

Maryland's Social Networking Law: No "Friend" To Employers And Employees, Alexander Borman

Journal of Business & Technology Law

No abstract provided.

Intellectual Property Issues In The Network Cloud: Virtual Models And Digital Three-Dimensional Printers, Darrell G. Mottley

Journal of Business & Technology Law

No abstract provided.

Tiaras, Queen Bees, Imposters And The Board Room: Lean In & Women In Corporate Governance, Christyne J. Vachon

Journal of Business & Technology Law

No abstract provided.

The Hang-Up With Hamburg: How Center For Food Safety V. Hamburg Will Alter The Food Industry, Joella Roland

Journal of Business & Technology Law

No abstract provided.

Entr/Mgnt 421: Initiating And Managing Entrepreneurial Growth—A Peer Review Of Teaching Project Benchmark Portfolio, Varkey K. Titus Jr.

UNL Faculty Course Portfolios

My primary goal for this portfolio is to codify the processes and goals of this course in a manner that can be transferred to other instructors. Students consistently comment on how much they enjoy the participatory and interactive nature of the course; I would like to formally document methods to create an interactive classroom that aligns with the expectations we have of senior-level entrepreneurship students regarding critical thinking and communication skills.

Ebc Childcare Center Web Development & Mobile Application, Kristin M. Spearman

Master of Information Systems Capstone Executive Summary

This capstone project involved a website, on-line information request and a mobile application for the EBC Childcare center. This website and mobile application increased the enrollment of the childcare center by providing more information for the parent to determine if EBC is the perfect center for their children.

The State Of The Anti-Union Address: A Rhetorical Critique Of Select Service Worker Training Methods, Richard Ries

Electronic Theses and Dissertations

This is an interdisciplinary master's level thesis that explores links among technical writing, training manuals, surveillance, and anti-union rhetoric used with service workers in select American chains and franchises. Brief histories are provided, including those of technical writing, the rise of unions in America, and how technical writing became inextricably linked with labor. A major shift occurred in the 20th century when workers began interacting less with products and more with the public. The research focuses on training manuals, techniques, and rehearsed dialogues of McDonald's, Wal-Mart, Starbucks, Whole Foods, Panera, and Publix, though similar organizations are referenced. Service worker language, …

Reaching The Yield In The Non-Investment Grade Corporate Bond Market, Michael Willar

Theses

The spread1between non-investment grade corporate bonds and Treasury bonds have contracted nearly 16% since the depths of the credit crisis in 2008, buoyed by strong investor demand. In this study, I conduct an empirir.al analysis on the relationship between unconventional monetary policy instituted in 2008 and market participants reaching for yield (RFY) in the speculative grade corporate bond market. This study uses the BofA High Yield Master II Index to quantify the RFY phenomenon, and is regressed against a number of interest and independent variables over two separate time periods namely, Ql 2003: Q3 2008 and Q4 2008-Q3 2014. The …

A Federated Architecture For Heuristics Packet Filtering In Cloud Networks, Ibrahim M. Waziri Jr

College of Graduate Studies: Theses & Dissertations

The rapid expansion in networking has provided tremendous opportunities to access an unparalleled amount of information. Everyone connects to a network to gain access and to share this information. However when someone connects to a public network, his private network and information becomes vulnerable to hackers and all kinds of security threats. Today, all networks needs to be secured, and one of the best security policies is firewall implementation.

Firewalls can be hardware or cloud based. Hardware based firewalls offer the advantage of faster response time, whereas cloud based firewalls are more flexible. In reality the best form of firewall …

Organizational Identification And Supply Chain Orientation: Examining A Supply Chain Integration Paradox, Jessica L. Robinson

College of Graduate Studies: Theses & Dissertations

The current approach to operationalizing supply chain management relies on the premise that there are stages in which an organization extends internal integration to external integration by means of implementing integrative mechanisms. Although important developments have been made in identifying the common antecedents and practices for achieving internal integration and external integration, complex relational behaviors as well as integration barriers that occur within an organization, and their solutions, are the next phase to understand and integrate supply chains. Accordingly, given the internal-to-external implementation approach to supply chain integration, this dissertation examines the Social Identity construct, organizational identification, as a source …

A Review Of Human Rights And Information Communication Technologies: Trends And Consequences Of Use, John Nirenberg

International Journal of Applied Management and Technology

The Internet and communications technologies have enabled the democratization of information and global networking. These two factors have significantly empowered NGOs in championing human rights. Unfortunately, as we have seen over the last year, these same tools can and are being used to identify, inhibit, and destroy efforts by human rights activists. This review of Lannon & Halpin, (2013) (Eds.) Human rights and information communication technologies: Trends and consequences of use (Hershey, PA: Information Science Reference) shows that their book sheds light on the challenges ahead. In particular, the authors have identified eleven technology-related issues facing human rights organizations that …

Running And Chasing: The Competition Between Paid Search Marketing And Search Engine Optimization, Kai Li, Mei Lin, Zhangxi Lin, Bo Xing

Research Collection School Of Computing and Information Systems

As search engine is leading the revenue growth in online marketing field, the competition of search engine marketing between paid search marketing (PSM) by search engine providers (SEPs), and search engine optimization (SEO) provided by search engine optimization firms, is white-hot. While PSM is simply for advertisers to buy the top ranks in sponsored links, SEO tries to optimize advertisers' websites by free-riding search engine's organic searching results. This study aims to investigate this competition by analytical modeling regarding organic search quality. We focus on sustainability conditions of SEO firms, investment analysis of SEO firms, and profit analysis of SEP. …

An Investigation Into The Importance Of Organisational Public Relations For Live Music Festivals In Ireland, Paying Particular Attention To Organisational Identity, Image And Reputation, David Mahy

Theses

This research is concerned with Image and Reputation creation and management within the entertainment sector, specifically with regard to live music festivals and how a Public Relations campaign can successfully create a favourable image with its main target demographics and maintain a positive reputation and corporate identity.

The literature on the subjects of reputation, identity and event management revealed that relationship building and image management with primary groups of stakeholders can be very significant contributors to the success of live music festivals. Successful two way engagement with customers and perspective attendees of the festival can ensure the continued existence of …

An Empirical Investigation Of The Development Of Enterprise Resource Planning (Erp) Systems Education For Third-Level Business Students, Maurice O'Brien

Theses

This study is an empirical investigation of the development of Enterprise Resource Planning systems (ERP) education for Business students. It uses Cork Institute of Technology (CIT) as its case study to determine the benefits of practical ERP education, the challenges faced by third-level institutions and how ERP education should be provided to Business students. The researcher used observation, review of documentation, and semi-structured interviews of fifteen academics as the research techniques.

As well as being beneficial for students, employers and ERP vendors, this study finds that the provision of practical ERP education has reciprocal benefits for the third-level institution. By …

The Role Of Social Marketing In Salt Reduction, Michael Barry

Theses

More people die from cardiovascular disease than any other cause in Ireland (Department of Health, 2013). A direct correlation exists between high salt intake and high blood pressure and ensuing cardiovascular diseases (He and MacGregor, 2010). This thesis focuses on the use of social marketing to educate people on the dangers of high salt intake with the eventual aim of making recommendations to aid in the reduction of high blood pressure. In-depth interviews were conducted with twelve leading personnel from salt reduction and social marketing fields. All interviewees reached similar conclusions suggesting that salt reduction as a health issue needs …