Business Commons^™

Effects Of Storytelling In Advertising On Consumers` Empathy, Myung Jin Park, Doo Hee Lee

Asia Marketing Journal

Differentiated positioning becomes increasingly difficult when brand salience weakens. Also, the daily increase in new media use and information load has led to a social climate that regards advertising stimuli as spamming. For these reasons, the focus of advertisement-related communication is shifting from persuading consumers through the direct delivery of information to an emphasis on appealing to their emotions using matching stimuli to enhance persuasion effects. Recently, both academia and industry have increasingly shown an interest in storytelling methods that can generate positive emotional responses and attitude changes by arousing consumers` narrative processing. The purpose of storytelling is to elicit …

Oriental Brewery, Co. Ltd. Vitalizing Cass Brand Through Brand Portfolio Strategy, Sung Tai Hong, Young Seok Son, Woon Bong Na

Asia Marketing Journal

The case study of OB shows dramatic market dynamics between leader brand vs. follower brand similar to Kirin vs. Asahi in Japan for two decades. Almost 20yrs ago, the brand status of OB was dramatically fallen because of the environmental pollution of subsidiary company and harsh competition of rivalry brand. But OB made a ground change in its brand strategy. OB departed from the pride in its past to bet on the new. OB decided to vitalize Cass brand through brand portfolio strategy. They deployed 3 phase articulated marketing plans; Phase I, Acquisition of Cass brand through M&A and strategic …

The Determinant Factors Of Real Estate Investment Trust (Reit)’S Performance: Evidence From Asian Reits, Nor Edi Azhar Binti Mohamad, Ilyas Ariefin Bin Zolkifli

The Indonesian Capital Market Review

This paper investigates the factors that can influence the Real Estate Investment Trust (REIT)’s performance, paying particular attention to the listed REIT’s in Asian. Samples of 45 Asian listed REITs are selected from five different countries namely Taiwan, Thailand, Malaysia, Hong Kong, Japan and Singapore for 5 years basis from 2007 to 2011 with 225 observations. Study used Net Asset value (NAV) and Return as the proxy for REITs performance while risk, dividend yield, net income and size to represent the determinants variable. Applying correlations and multiple regression analysis, the results provide evidence on the association between NAV and return …

2014-January-30-Museum To Offer Lecture By Dr. Audrey Depelteau On Climate Change, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Effect Of Regulatory Focus On The Link Between Purchase Behavior And Redemption Behavior, Ji Yoon Kim

Asia Marketing Journal

Previous research on loyalty program has verified the factors that influence redemption behavior and the understanding of the mechanism of redemption behavior with academic and practical implications. However, these research has not proven boundary conditions in which the phenomena can be strengthened or weakened? that is, the moderating effect remains unclear. The inclusion of moderating variables can provide a more extensive understanding of the mechanism of this behavior from academic and managerial perspectives alike. Therefore, this current research proposes regulatory focus as a moderating variable, which has received scarce attention in the study of loyalty program behavior, especially individual characteristic …

Fantastic Collaboration Of Financial Services And Telecommunication, Seon Min Lee, Seung Woo Chun, Young Hyuck Joo, Yoo

Asia Marketing Journal

In May 2012, the collaboration of Hana Bank, top financial service company, and SK Planet, top telecommunication service provider, introduced a new credit card that was filled with all-in-one benefits into the market. Leveraging strong infrastructure of two companies, each top in its own industries, the awareness and preference of ‘Club SK Card’ brand rapidly increased to about 25% in less than one year. Moreover, this new card was enthroned in the most sold credit card of year 2012, accounting for a market share of 7.2% in the credit card market and more than 80% in the mobile credit card …

2014-January-30-Etsu College Of Business And Technology To Hold Career Fair 2014, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Searching For Determinants Of Pay Or Not To Pay Cash Dividend In Indonesia, Triasesiarta Nur, Kresnohadi Ariyoto Karnen

The Indonesian Capital Market Review

A dividend decision of a firm is an outcome of various considerations. These considerations differ across time and industry. Based on asymetric information – agency theory thougtht, this study re-examined various variables that have a bearing on the dividend decision of a firm. In addition to examining the impact of corporate fundamentals on dividend policy, the study also analyzed the effect of expropriation trigger variables (family ownership, cash funds, the level of diversification and Related Party Transaction/RPT) on a dividend policy. The results of panel logistic regression indicated that Cash Funds, RPT, Profitability, Size, Growth, Debt and Macroecomics variables are …

Ukrainian Financial Reporting: The Need For Change, Eldar Maksymov, Dr. Earl K. Stice

Journal of Undergraduate Research

Ukraine is an Eastern European country with a history of volatile economic climate. The future success and stability of the Ukrainian economy will largely depend on the government’s actions to make the economic climate more attractive to foreign investors through reforms. One area where change is needed the most is the area of financial reporting. The current accounting standards do not ensure that investors receive adequate financial information about the reporting company.

A Study Of The Effects Of Reduced Transaction Costs And Information Asymmetry In E-Commerce, Kendall C. Hulet, Dr. Scott Sampson

Journal of Undergraduate Research

Information asymmetry is usually defined as a market failure that increases transaction costs. Buyers and sellers in a typical market transaction have varying degrees of information on which to base their decisions, whether it be about the quality of the good or service, or about the optimal price of the good or service. If perfect market efficiency is the ideal, asymmetry of information usually results in too high a price being paid for a particular good or service.

The Relationship Between The Family Leisure Involvement Of Families With A History Of Divorce And Families Without A History Of Divorce, Jennifer M. Harris, Ramon Zabriskie, Dr. Brian Hill

Journal of Undergraduate Research

When President Hinckley introduced The Family: A Proclamation to the World, he explained why such emphasis on the importance of the family was needed: “The family is under attack. All across the world families are falling apart. The place to begin to improve society is in the home…We are trying to make the world better by making the family stronger” (Dew, 1997, p. 209). One researcher posed the question: “What is the state of the American family today and how well do these families function?” (Kugath, 1997, p. 1)). In the United States in 1998, 1,135,000 divorces were granted (World …

Brochure: Aragon Hotel, Jacksonville, Florida - A Good Hotel In A Good Town

Tourism

A pamphlet describing the rates and amenities offered by the Aragon Hotel including garage service and completely renovated large, well-furnished bed rooms. The pamphlet includes a street map of downtown Jacksonville. Manager: John Lee Sheehy. The hotel was located on Forsyth Street and Julia Street. Lists Jacksonville’ population as 147,897.

Mansard Hotel - Bowling Green, Kentucky - Register (Sc 1236), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection 1236. Register kept from 16 August 1907 to 7 October 1907, signed by guests staying in the Mansard Hotel, Main and Center streets, Bowling Green, Kentucky. WKU president Henry Hardin Cherry’s signature is on page 30.

Family Cohesion And Adaptability In Relation To Family Life Cycle Stage, Alicia P. Dansie, Dr. Brian Hill

Journal of Undergraduate Research

Cohesion and adaptability varies amongst individual families as a result of many known factors including family leisure patterns, work ethic and commitments, and marital and family satisfaction (Orthner & Mancini, 1990) (Steinburg & Silverberg, 1987). Little is known however about the effect family life cycle stage may have on familial cohesion and adaptability. This research was completed to determine if families experience various levels of cohesion and adaptability as a direct result of family life cycle stage. Through this research information is discovered to add to the knowledge base involving family recreation and to answer the question: at what stage …

Lds Homemakers, Leisure, And Life-Satisfaction, Eliza E. Hertzler, Dr. Brian Hill

Journal of Undergraduate Research

Mother, a word that brings a surge of affection to every human heart and mind. Certainly everyone is grateful for their mother and all she did to raise them. This study was designed to determine if mothers are truly satisfied with what they are doing-being homemakers-and what factors affect that satisfaction. Does each mother consider staying home and raising her children an accomplishment, or a burden? Does free time play a role in these findings? Studies have shown that homemakers are more likely to suffer from depression than their husbands or other mothers in the workforce. 1 The researcher’s goal …

[Shane] Farritor, Student Group Help Propel Maker Space Concept, Troy Fedderson

Nebraska Innovation Studio

Shane Farritor, student group help propel Maker Space concept.

A quiet staging area for ongoing NIC construction, the space is reservedfor a proposed Maker Space and the private/public research campus’ new business accelerator. NIC planners and UNL administrators hope the mix bubbles forth into a cauldron of hands-on creativity and innovation.

“That is an area of Nebraska Innovation Campus that is generating a lot of excitement,” said Dan Duncan, NIC’s executive director. “The general idea is to create the Maker Space where individuals can come to work on projects and interact with others, including people who are in a business …

Peer Inclusion In Family Recreation, Lora Jean Bennion, Dr. Brian Hill

Journal of Undergraduate Research

When the word ‘family’ is mentioned, it brings to mind a different picture to each and every person. What is a family? How do families stay together? How can strong bonds be built between parents and children? The family unit has been a subject of research for many years, but little research has been done in the field of Family Recreation and the effects it has on the family. The study of Family Recreation is important because it is often through this medium that family cohesiveness is developed and maintained.

Foreign Direct Investment In Southeast Asia, Ryan S. Gifford, Dr. Stanley Fawcett

Journal of Undergraduate Research

One of the driving forces behind the tremendous growth that Southeast Asia has experienced throughout the past decade is foreign direct investment (FDI) from multinational corporations in industrialized nations. Southeast Asian countries have been receiving several billion dollars in FDI annually since the mid 1980s. FDI is thus largely responsible for the economic transformation that has occurred in Southeast Asia and has made it among the fastest growing regions in the world.

2014-January-28-Basler Chairholder Mary Jane Jacob To Speak On ‘Process As Practice’, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Proposed Statement On Standards For Attestation Engagements: Subject-Matter Specific Attestation Standards: Clarification And Recodification (To Supersede At Section 301, Financial Forecasts And Projections; At Section 401, Reporting On Pro Forma Financial Information; And At Section 601, Compliance Attestation, Of Statements On Standards For Attestation Engagements [Aicpa, Professional Standards]) January 28, 2014, Comments Are Requested By May 27, 2014; Exposure Draft (American Institute Of Certified Public Accountants), 2014, January 28, American Institute Of Certified Public Accountants. Auditing Standards Board

Exposure Drafts, Comment Letters, and Statements of Position

No abstract provided.

Brochure: Aragon Hotel, Jacksonville, Florida

Tourism

A pamphlet describing the rates and amenities offered by the Aragon Hotel including garage service and completely renovated large, well-furnished bed rooms. The pamphlet includes a street map of downtown Jacksonville. Manager: John Lee Sheehy. The hotel was located on Forsyth Street and Julia Street. Lists Jacksonville’s population as 147,897. PALMM.

Brochure: Andrew Jackson Hotel At Jacksonville, Fla.

Tourism

Andrew Jackson Hotel at Jacksonville, Fla. Jacksonville’s Most Conveniently Located Hotel

A pamphlet describing the rates and amenities offered by the Hotel Andrew Jackson including hot and cold water, steam heat, electric fan, screen door and a telephone in every room. The pamphlet includes a chart and map of touring distance from the hotel and a street guide to the city of Jacksonville. Manager: George Mueller. The hotel was located on Main Street and Adams Street. PALMM

Brochure: Hotel St. Elmo, Green Cove Springs, Florida

Tourism

A pamphlet describing the Hotel St. Elmo. It lists the location, cuisine, and cottages available. Terms: $3.00 and $4.00 per day, Special to families. Manager: Judson L. Scott. Proprietor: P.A. Hamilton. The pamphlet also mentions Franklin House and Lakeside Cottage on Lake Champlain, located in Highgate Springs, Vt. Proprietor: Judson L. Scott. Brochure was printed by Art Press, Loughead & Co: Phila.(Philadelphia). PALMM

Brochure: Jean Ribaut Club Fort George Island Jacksonville - Florida

Tourism

Jean Ribaut Club, Fort George Island, Florida.

A pamphlet describing rates, lodging and the many diversions offered by the Jean Ribaut Club like golf, tennis, fishing, sun bathing , bicycling, bowling-on-the-green and other sports. The Club opened for regular winter season on January 1st and accepted special reservations from December 5th to January 1st. All reservations made through Mrs. E.C. Munoz, Jean Ribaut Club, Fort George Island, Florida.

For more information future guests could apply to: Mr. Albert P. Gerhard, 1608 Walnut Street, Philadelphia, Pa., Mr. N. Penrose Hallowell, 37 Broad St., New York City, Mr. Mark Hopkins, 145 Tremont …

Diddle, John A., 1863-1942 (Sc 1271), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scan (Click on "Additional Files" below) for Manuscripts Small Collection. General store account book, 1891, kept by John A. Diddle, Gradyville, Adair County, Kentucky. Also loose receipts, 1898-1903 of Diddle and J.J. Hunter, and photos of store, which was also a post office.

Order On January 17, 2014 Hearing (Vesta Holdings Viii, Llc), Alice D. Bonner

Superior Court of Fulton County: Metro Atlanta Business Case Division Opinions

No abstract provided.

2014-January-27-Etsu’S Dr. Robert Sawyer Announced As Co-Recipient Of Hoffman Prize, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2014-January-26-Etsu Congratulates Alumnus Justin Stanton On Grammy Success, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Negotiating For Curriculum & Class Size, 2011-13: One Faculty Union’S Perspective, Steve Hicks, Amy L. Rosenberger

Journal of Collective Bargaining in the Academy

The article walks the reader through the process of proposing, revising, and finally accepting by both sides of a new clause in the APSCUF-PASSHE collective bargaining agreement covering curriculum and class size. The clause took multiple forms over the course of over two years of negotiations and reveals the evolving priorities of the two sides over time.

Bargaining Market Equity Adjustments By Rank And Discipline, Jonathan P. Blitz, Jeffrey F. Cross

Journal of Collective Bargaining in the Academy

Faculty contract negotiations generally include wages, hours, and other conditions of employment as well as mutually agreed non-mandatory subjects of bargaining. Negotiators typically address wages in terms of across-the-board increases, promotion in rank, merit increases, and one-time signing bonuses. Less typically, faculty salary negotiations include various forms of equity adjustments and salary increases linked to the underlying market and social forces and to salary compression that may, or may not, be related to these forces. The authors describe how they negotiated differential discipline-specific target salaries based in part on College and University Personnel Association faculty salary data.