Business Commons^™

Editors' Comments For Jamt Issue 1 Volume 1, Richard E. Mathisen, Mike Musante

Journal of Applied Marketing Theory

The Role of Refund Policy and Complaint Response Time in Determining Customer Satisfaction and Repurchase Intent Audrey Guskey, Ryan Luchs, and Xiaomei Min

Organization Structure and Service Capabilities as Predictors of Supply Chain Performance: B2B Seller’s Perspective Harash J. Sachdev and G. Russell Merz

Human Collaboration: A Key Component to Supply Chain Performance Kenneth Saban and John Mawhinney

Lifestyle Bundles: A Between-Category Product Evaluation Study of Affluent Consumer Behavior Michael Levens

The Buzz Factor: Comparing Web Sites and Publicity Marsha D. Loda, Barbara C. Coleman, William C. Norman and Marie Esposito

How Arrogant are Sales and Marketing Professionals: Perceptions of …

The Role Of Refund Policy And Complaint Response Time In Determining Customer Satisfaction And Repurchase Intent, Audrey Guskey, Ryan Luchs, Xiaomei Min

Journal of Applied Marketing Theory

In the current retail environment, companies must maintain competitiveness by satisfying their customers and creating loyalty. Companies now need to have a process for handling complaints in order to optimally respond to consumers. In this study, the authors examine the refund policy employed by the firm as well as the complaint response time to study how these factors impact satisfaction and repurchase intent. Findings offer several insights for marketing practice. First, offering either an immediate refund or future discount has a positive impact on satisfaction and repurchase intent as compared to offering no refund. Second, the impact of a future …

Organization Structure And Service Capabilities As Predictors Of Supply Chain Performance: B2b Seller’S Perspective, Harash Sachdev, Russ Merz

Journal of Applied Marketing Theory

In buyer-seller exchanges the seller not only provides the goods and service but also transfers its organization capabilities on to the buying firm. Improper selection and usage of these capabilities may reduce the seller’s sustainable competitive edge in future transactions in this supply chain. Through field interviews and Resource Based View literature, the authors propose and test a model linking organization structure, service capabilities, and seller’s satisfaction and performance in business-to-business exchanges. Based on eighty-seven responses, the results indicate that autonomous structure had a positive impact on all three service capabilities. Formalization had a positive influence on only logistics service …

Human Collaboration: A Key Component To Supply Chain Performance, Kenneth Saban, John Mawhinney

Journal of Applied Marketing Theory

While companies are looking to collaborate with a larger number of external partners, many fail to achieve this goal. The problem can be traced to the fact that executives have become overly dependent on new supply chain technologies which has resulted in overlooking the role that people play when launching a collaborative program. However, when employing just the opposite strategy, supply chain leaders have increased their productivity, improved concept-to-marketdevelopment times, and achieved high levels of customer satisfaction. This paper argues that people are just as important as having the right supply chain process or technology.

Comparing Credibility: A Website Versus Publicity, Marsha D. Loda, Barbara C. Coleman, Bill Norman, Marie Esposito

Journal of Applied Marketing Theory

Websites and publicity in mass media are two commonly used marketing elements. However, it is unclear whether exposure to a website or publicity is most effective at influencing behavior. This research compares the effectiveness of a magazine publicity article and a tourism destination website on the choice of a spring break destination. Based on this analysis, a website is no more credible than a publicity article; nor does an Internet site create a more favorable attitude or greater purchase intent than does magazine-based publicity. Magazine articles emerged as equally effective as websites for most variables. This study shows that traditional …

Lifestyle Bundles: A Between-Category Product Evaluation Study Of Affluent Consumer Behavior, Michael Levens

Journal of Applied Marketing Theory

Bundling is a well established pricing strategy that is ubiquitous in its application by marketers. Although bundling is common, high-involvement multi-category bundles are uncommon and little academic research has been devoted to such combinations. The concept of lifestyle bundles is introduced and evaluated through specific product combinations intended to represent a particular lifestyle. Lifestyle bundles are a way of life that individuals express by choosing to allocate their time and personal resources to a single package of two or more goods or services that they believe represent their current or desired way of life. A combined offering of home, vehicle, …

How Advertisers Mess With Our Minds And Wallets, Ann House

All Current Publications

This publication provides insight on how marketers gain consumers' interest and trust and what rights consumers are entitled to.

Managing Corporate Federalism: The Least-Bad Approach To The Shareholder Bylaw Debate, Christopher M. Bruner

Scholarly Works

Over recent decades, shareholders in public corporations have increasingly sought to augment their own power - and, correlatively, to limit the power of boards - through creative use of corporate bylaws. The bylaws lend themselves to such efforts because enacting, amending, and repealing bylaws are essentially the only corporate governance actions that shareholders can undertake unilaterally. In this Article I examine thecontested nature of bylaws, the fundamental issues of corporate power and purpose that they implicate, and the differing ways in which state and federal lawmakers and regulators may impact the debate regarding thescope of the shareholders' bylaw authority.

The …

2010-08-31 Executive Council Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Executive Council Meeting Minutes for August 31, 2010.

Business As A Calling Of God (China), C. William Pollard

C. William Pollard Papers

In this speech at KongFok Church (China), Pollard outlines his vision of the integration of work and faith, noting how business can be seen as a calling from God.

The North American Consortium For Entrepreneurship: Lessons Learned And Best Practices On Hosting International Students, Stella Sixing Xu, Gary B. Roberts, Dorothy Brawley, Bob Desman, Kamal Fatehi

Journal of Global Initiatives: Policy, Pedagogy, Perspective

In 2004, Kennesaw State University became a part of the North American Consortium for Entrepreneurship (NACE). Its mission is to advance the study and practice of entrepreneurship in the North American business community and develop successful entrepreneurial careers in the expanding markets fostered by the implementation of the North American Free Trade Association (NAFTA). In spring 2006, KSU hosted students from Canada, Mexico, and the United States as part of the NACE global initiative. Volunteers from an on-campus student organization, Students in Free Enterprise (SIFE), coordinated the project. This paper presents a descriptive case study of the semester-long exchange, along …

Speaker Series To Open With Pitcher Jim ‘The Rookie’ Morris, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Construction Cost Models, Barry Dikeman

Economics and Finance

The following are a series of cost estimate models similar in format to a typical engineer’s estimate that were developed in support of our financial impact assessment report for LD 1725. The models us current material costs, labor costs, and equipment costs for the region to provide a comparative cost analysis of seven culvert replacement scenarios. The models provide information about what the cost impact of LD 1725 would be for typical culvert replacements in Maine. However, due to the inherent restrictions of the cost modeling framework we were not able to include the abundance of variables that would be …

Dirty Laundry: A Philosophical Primer For Politicians On Scandal, Ibpp Editor

International Bulletin of Political Psychology

This article discusses the management of post-sex scandals by politicians from a variety of theoretical and/or philosophical perspectives.

The Influence Of Organizational Culture And Conflict On Market Orientation, Rex Evans Mcclure

Management Information Systems Faculty Research

This study examines the relationship between organizational change initiatives and market orientation. Considering the strategic approach to organizational change, a number of key behavioral variables can be affected, which in turn affect market orientation. Data were collected from 253 mid-level managers in marketing-related positions. The results suggest that convergent change, or classic downsizing, had no significant effect on market orientation or the mediating variables. Change initiatives directed reorienting affected market orientation in a positive way, though mediated by organizational commitment, trust, and internal communication.

Manajemen Seni Pertunjukan Kraton Yogyakarta Sebagai Penanggulangan Krisis Pariwisata Budaya, Sutiyono Sutiyono

Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya

This study was aimed at investigating the management which was used to do the traditional performing art in Yogyakarta palace as a form of overcoming the cultural tourism crisises. The research used qualitative approach. Participant obser- vations, indepth interviews, documentation study were conducted to collect data. The results show that the management which was used to doing the traditional per- forming arts in Yogyakarta palace used management functions, like performance programe (planning), performance actuating, performance organize (organizing), and performance controll (controlling). The management applications could be used by Yogyakarta palace as a form of overcoming the cultural tourism crisises.

Customer Management Analysis Of Irish Plumbing & Heating Distribution System: A Simulation Study, Amr Arisha, Amr Mahfouz, John Crowe, Finbarr Bennett

Conference papers

The sudden burst of the property bubble, coupled with current global economic conditions has resulted in a huge decrease in demand for plumbing and heating fixtures in the Irish construction industry. Moreover, inefficient supply chain management policies have imposed further pressures on companies resulting in more system bottlenecks and unnecessary costs. Inventory management is seen as a functional area that can ease such bottlenecks and in turn increase supply chain efficiency, decrease costs and increase customer satisfaction. The challenge is to predict the balance of on-hand inventory and order quantity to optimise customer satisfaction and minimise inventory cost. It is …

First-Day Crowd Tops 5,000 At Lu, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Agenda, Auditing Standards Board (Asb), August 23-26, 2010, Meeting Denver, Co, American Institute Of Certified Public Accountants. Auditing Standards Board

Association Sections, Divisions, Boards, Teams

No abstract provided.

Auditing Standards Board (Asb) Meeting, August 23-26, 2010, Denver, Co; Highlights (Asb) Meeting, August 23-26, 2010, American Institute Of Certified Public Accountants. Auditing Standards Board

Association Sections, Divisions, Boards, Teams

No abstract provided.

The Interaction Of Transactional And Transformational Leadership, Molly Hamilton

Online Journal for Workforce Education and Development

The purpose of this paper is to discuss the relationship of transactional and transformational leadership. Specifically, this paper looks at how transactional and transformational leadership interact with one another, particularly how transformational leadership augments transactional leadership. In order to look at this interaction, there is first a description of the characteristics of both leadership types. Next, several studies are reviewed in an effort to look at how transformational leadership augments transactional leadership. The studies are diverse across various types of organizations and industries in order to give a broader look at how transformational and transactional leadership characteristics interact.

The Impact Of African American Skin Tone Bias In The Workplace: Implications For Critical Human Resource Development, Cynthia Sims

Online Journal for Workforce Education and Development

The impact of skin tone bias among African Americans in the workplace was examined utilizing grounded theory. The data revealed the harmful personal and workplace effects of the phenomenon. Findings suggest that there is a silencing of issues of race, power, and privilege in organizations. The author recommends utilizing a critical human resource development perspective in order to explore and address systems of privilege that silence employees and perpetuate inequities in the workplace.

Ethical Use Of Technology In The Workplace, Mark D. Threeton

Online Journal for Workforce Education and Development

This paper addresses the ethical issue of incumbent workers surfing the internet for personal reasons while on the clock at work. Internet surfing for personal reasons while at work is clearly a violation of public trust and is often times viewed as stealing time and money from an employer. This common workplace problem is costing employers billions in wasted salary dollars per year (Malachowski, 2005). The conclusion identifies solutions for workforce education professionals such as implementing strong ethical use of technology statements and seminars to combat this workplace problem.

2010-08-20 General Education Council Meeting Minutes, Morehead State University. Faculty Senate., General Education Council.

Faculty Senate Records

General Education Council meeting minutes from August 20, 2010.

2010-08-19 Faculty Senate Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Faculty Senate Meeting Minutes for August 19, 2010.

2010 Fall Convocation Program, Office Of Communications & Marketing, Morehead State University.

Communications and Marketing Publications Archive

Fall convocation program held on August 18, 2010.

Steel Magnolias Opens Scheidegger Center Fall Season, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Servant Leadership: A Review Of Literature, Clay Brewer

Online Journal for Workforce Education and Development

The philosophical foundation of servant leadership existed thousands of years ago. Servant leadership is a unique style of leadership ideology which flows against the grain of self-interest human behavior. America’s financial collapse has created need for leaders to unite with followers and defy the trade and industry meltdown. Servant leadership values reflect and heal the organizational needs necessary in pioneering the road to recovery from the economic recession. In this paper, servant leadership is characterized by listening, empathy, healing, awareness, persuasion, conceptualizing, foresight, stewardship, commitment to growth, and community building (Spears, 2004). The application of servant leadership principles creates increased …

Ada News - 08/16/2010, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

How To Implement A Content Management System, Jonathan M. Smith

Library Faculty Publications & Presentations

Web content management systems (CMS) are increasingly becoming the preferred solution for library websites and intranets. This session will describe the entire process of implementing CMS; from requirements gathering to post-launch evaluation. We will take a look at several popular open source CMS, and discuss the technical requirements for hosting these systems. Project management principles will be applied to the process, and usability testing methods will be discussed as part of the design and evaluation phases.