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- Brand attitude (2)
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- Actual waiting time (1)
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- CJ O Shopping (1)
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- Choice Situation (1)
- Color incongruity (1)
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- Consumer need satisfaction (1)
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Articles 1 - 25 of 25
Full-Text Articles in Business
사회적 영향력과 모바일 서비스의 사용-확산, 그리고 지속적 사용 및 상표 전환의도 간의 관계에 대한 연구, Sang Hoon Kim, Hyun Jung Park, Bang Hyung Lee
사회적 영향력과 모바일 서비스의 사용-확산, 그리고 지속적 사용 및 상표 전환의도 간의 관계에 대한 연구, Sang Hoon Kim, Hyun Jung Park, Bang Hyung Lee
Asia Marketing Journal
Typically, marketing literature on innovation diffusion has focused on the pre-adoption process and only a few studies explicitly examined consumers` post-adoption behavior of innovative mobile services. Besides, prior use diffusion research has considered the variables that determine the consumers` initial adoption in explaining the post adoption usage behavior. However, behavioral sciences and individual psychology suggest that social influences are a potentially important determinant of usage behavior as well. The purpose of this study is to investigate into the effects of network factor and brand identification as social influences on the consumers` use diffusion or continued usage intention of a mobile …
은행서비스에서 고객지향성, 금리민감도, 고객애호도의 구조에 관한 연구, Hong Youl Ha, Chang Bok Choi
은행서비스에서 고객지향성, 금리민감도, 고객애호도의 구조에 관한 연구, Hong Youl Ha, Chang Bok Choi
Asia Marketing Journal
The notion of customer orientation is now importantly considered in the context of banking industries. Despite customer-oriented organizational cultures, there are few studies addressing the relationship between customer orientation and its outcomes. In particular, this study aims at testing the effect of customer orientation as a key marketing effort designed by a bank. This is because interest rate sensitivity is critical for evaluating banking services after raising the base rate. In so doing, first, this study investigates the relationships among customer orientation, interest rate sensitivity, and customer loyalty. Second, this paper examines how the moderating effects of both deposit interest …
경제적 책임과 자선적 책임에 대한 인식이 반기업 정서에 미치는 영향, Han Joon Lee, Jong Chul Park
경제적 책임과 자선적 책임에 대한 인식이 반기업 정서에 미치는 영향, Han Joon Lee, Jong Chul Park
Asia Marketing Journal
This research examined (1) the effects of the large scaled corporations` performances in the area of corporate economic responsibilities and corporate philanthropic responsibilities on the anti-corporate sentiments and (2) the effects of the anti-corporate sentiments on the consumers` evaluations of the large scaled corporations. The results of path analysis revealed that the corporate performances in philanthropic responsibilities had a negative effect on the anti-corporate sentiments as expected. However, different from the expectation, the corporate performances in economic responsibilities had a positive influence on the anti-corporate sentiments. This unexpected relationship between economic responsibilities and anti-corporate sentiments might be caused by the …
Cj오쇼핑의 혁신적인 소매유통전략, Sang Lin Han, Sang Hyun Lee, Sung Tae Hong
Cj오쇼핑의 혁신적인 소매유통전략, Sang Lin Han, Sang Hyun Lee, Sung Tae Hong
Asia Marketing Journal
CJ O shopping performs well in the mature home shopping market as they develop differentiated product assortments, valuable program and platforms, and enhance the customer service. This case examined the reason why CJOShopping needed to change their strategy and how they implement the strategy. Specifically, this case investigated how they established their new vision, why they changed their name, how they differentiated themselves in retail mix perspective, and how good their performance were. Future challenges and suggestions are discussed at the end.
고객참여 제품개발이 기업 가치에 미치는 영향, Jong Kuk Lee
고객참여 제품개발이 기업 가치에 미치는 영향, Jong Kuk Lee
Asia Marketing Journal
Customer participation is a strategic tool to facilitate the process of developing new products. This study distinguishes between two types of customer participation-customer codevelopment and contract development, and examines the benefits of customer codevelopment relative to contract development for firm value through an event study. The analysis of customer participation announcements in the biotechnology and pharmaceutical industries shows that the benefits of customer codevelopment relative to contract development on firm value are contingent upon firm- and relationship- level factors. Specifically, this study finds that the announcement of customer codveloplment contributes better to abnormal stock returns of a firm when the …
블랙야크의 Bi(Brand Identity) 강화전략, Chang Jo Yoo, Sang Hyun Lee, Jung Ok Jeon
블랙야크의 Bi(Brand Identity) 강화전략, Chang Jo Yoo, Sang Hyun Lee, Jung Ok Jeon
Asia Marketing Journal
There is now intense competition among many outdoor brands in the domestic market. Establishing differentiated brand image and enhancing brand identity are very important in this situation. This case is to investigate Black Yak`s strategy for enhancing their brand identity. The Black Yak builds up their popularity by implementing social responsibility activities along with sustaining their extreme traditional outdoor image. It is effective to step up their brand identity. Future challenges and suggestions are discussed at the end.
협력적 가격차별 수단으로서의 일시적 가격할인, Jae Do Song
협력적 가격차별 수단으로서의 일시적 가격할인, Jae Do Song
Asia Marketing Journal
This paper considers a duopoly where switching costs exist. The analysis proves that temporal price reductions can be pure strategy equilibrium where firms earn more profit than in a regular price strategy. Greater profits result from price discrimination in temporal price reductions. The equilibrium is contrasted with previous studies, which explain temporal price reductions as a result of mixed strategy. In a given model with an assumption about forming switching cost, firms can control their range of loyal consumers by properly setting their regular and promotional prices. The model shows that temporal price reduction tends to raise the regular price …
온라인 구전과 영화 매출 간 상호영향에 관한 연구, Jung Ho Bae, Bum Jun Shim, Byung Do Kim
온라인 구전과 영화 매출 간 상호영향에 관한 연구, Jung Ho Bae, Bum Jun Shim, Byung Do Kim
Asia Marketing Journal
Motion pictures are so typical experience goods that consumers tend to look for more credible information. Hence, movie audiences consider movie viewers` reviews more important than the information provided by the film distributor. Recently many portal sites allow consumers to post their reviews and opinions so that other people check the number of consumer reviews and scores before going to the theater. There are a few previous researches studying the electronic word of mouth(eWOM) effect in the movie industry. They found that the volume of eWOM influenced the revenue of the movie significantly but the valence of eWOM did not …
Priorities, Progress, And Perspectives On Branding, Kevin Lane Keller
Priorities, Progress, And Perspectives On Branding, Kevin Lane Keller
Asia Marketing Journal
No abstract provided.
고객의 자기조절성향이 서비스 실패에 따른 부정적 감정과 고객반응에 미치는 영향, Hyung Suk Sung, Sang Lin Han
고객의 자기조절성향이 서비스 실패에 따른 부정적 감정과 고객반응에 미치는 영향, Hyung Suk Sung, Sang Lin Han
Asia Marketing Journal
Dissatisfied customers may express their dissatisfaction behaviorally. These behavioral responses may impact the firms` profitability. How do we model the impact of self regulatory orientation on emotions and subsequent customer behaviors? Obviously, the positive and negative emotions experienced in these situations will influence the overall degree of satisfaction or dissatisfaction with the service(Zeelenberg and Pieters 1999). Most likely, these specific emotions will also partly determine the subsequent behavior in relation to the service and service provider, such as the likelihood of complaining, the degree to which customers will switch or repurchase, and the extent of word of mouth communication they …
한국 금융회사 마케팅 현황에 대한 탐색 연구, Sung Yong Chun
한국 금융회사 마케팅 현황에 대한 탐색 연구, Sung Yong Chun
Asia Marketing Journal
Marketing financial services used to be easier. Today, the competition in financial services is fierce. Not only has the competition become more intense, financial services have also changed structurally. In an environment with various customer needs and severe competitions, the marketing in financial services industry is getting more difficult and more important than before. However, there are still not enough studies on financial services marketing in Korea whereas lots of research papers have been published frequently in some international journals. The purpose of this paper is (1)to review the literature on financial services marketing, (2)to investigate current marketing activities based …
한국형 기업의 사회적 책임활동 측정을 위한 척도 개발 연구, Jong Chul Park, Jong Chul Par, Kyung Jin Kim, Lee
한국형 기업의 사회적 책임활동 측정을 위한 척도 개발 연구, Jong Chul Park, Jong Chul Par, Kyung Jin Kim, Lee
Asia Marketing Journal
It is not new that today`s business organizations are expected to exhibit ethical and moral management and to carry out social responsibility as a good corporate citizen. Since South Korea emerged as a newly industrialized country during the 1980s, Korean corporations have become active in carrying out their social responsibility as a good corporate citizen to society. In spite of the short history of corporate social responsibility, Korean companies have actively participated in corporate philanthropy. Corporations` significant donations to various social causes, no-lay-off policies, corporate volunteerism and green marketing are evidences of their commitment to corporate citizenship. Corporate social responsibility …
브랜드의 총체적 체험이 소비자-브랜드의 정서적 유대관계에 미치는 영향, Jie Un Lee, Joo Eon Jeon, Jae Young Yoon
브랜드의 총체적 체험이 소비자-브랜드의 정서적 유대관계에 미치는 영향, Jie Un Lee, Joo Eon Jeon, Jae Young Yoon
Asia Marketing Journal
Brand experience has received much attention from considerable marketing research. When consumers consume and use brands, they are exposed to various specific brand-related stimuli. These brand-related stimuli include brand identity and brand communications(e.g., colors, shapes, designs, slogans, mascots, brand characters) components. Brakus, Schmitt, and Zarantonello(2009) conceptualized brand experience as subjective and internal consumer responses evoked by brand-related stimuli. They demonstrated that brand experience can be broken down into four dimensions(sensory, affective, intellectual, and behavioral). Because experiences result from stimulations and lead to pleasurable outcomes, we expect consumers to want to repeat theses experiences. That is, brand experiences, stored in consumer …
관계혜택과 브랜드 동일시의 역할에 관한 탐색적 연구, Joung Hae Bang, Ji Yeon Jung, Eun Hyung Lee, Kang
관계혜택과 브랜드 동일시의 역할에 관한 탐색적 연구, Joung Hae Bang, Ji Yeon Jung, Eun Hyung Lee, Kang
Asia Marketing Journal
Most of the service industries including finance and telecommunications have become matured and saturated. The competitions have become severe while the differences among brands become smaller. Therefore maintaining good relationships with customers has been critical for the service providers. In case of credit card and debit card, the similar patterns are shown. It is important for them to maintain good relationships with customers, and therefore, they have used marketing program which provides customized services to customers and utilizes the membership programs. Not only do they build and maintain good relationships, but also highlight their brands from the emotional aspects. For …
어떤 상황에서 소비자는 다수의 선택을 따를까?, Moon Seop Kim, Hyun Min Oh, Jae Il Kim
어떤 상황에서 소비자는 다수의 선택을 따를까?, Moon Seop Kim, Hyun Min Oh, Jae Il Kim
Asia Marketing Journal
People have competing desires. Hence, people not only chase others` choices due to the need for assimilation but also avoid others` choices due to the need for differentiation. This study attempts to uncover under which conditions consumers assimilate with or differentiate from others` choices. Specifically, the study extends previous research about the effect of others` choices by focusing on the effect of a choice situation (purchase vs. usage) based on the conformity theory and the uniqueness theory. It was found that purchase (vs. usage) situation makes people more conform to others in case of identity-irrelevant product (e.g., USB memory stick). …
소비자 욕구충족성과 스타 속성이 스타브랜드 애착과 후원브랜드에 대한 소비자반응에 미치는 영향, Kwang Ho Ahn, Jae Hwan Lee
소비자 욕구충족성과 스타 속성이 스타브랜드 애착과 후원브랜드에 대한 소비자반응에 미치는 영향, Kwang Ho Ahn, Jae Hwan Lee
Asia Marketing Journal
This study is based on recent advances in celebrity traits and self-determination researches to address how consumers develop the strong attachment to a "star brand," and the effect of consumer`s attachment to star brand on evaluation of product brand sponsored by the star. We use the consumers` need satisfaction and star traits as major causal factors that influence consumer`s attachment to a star brand. Specifically this article uses autonomy need, relatedness need, competence need as the dimensions of need satisfaction and expertness, trustworthiness, likeability, and similarity as the key star traits. The purpose of this study is to investigate the …
고객의 개인적 요소가 대기시간 경험에 미치는 영향에 대한 탐색적 연구, Ju Young Kim, Bo Mi Yoo
고객의 개인적 요소가 대기시간 경험에 미치는 영향에 대한 탐색적 연구, Ju Young Kim, Bo Mi Yoo
Asia Marketing Journal
Customers often experience waiting for buying service. Managing customers` waiting time is im-portant for service providers since customers who are dissatisfied with waiting, secede from a service place at last. Not a few studies have been done to solve waiting time problem and improve customers` waiting experience. Hui & Tse(1996) identify evaluation factors in customers` behavioral mechanism as customers wait. That is, customers experience perceived waiting time, waiting acceptability and emotional response to the wait when they wait. Since customers evaluate the wait using these factors, service provider should manage these factors in order to minimize customers` dissatisfaction. Therefore, this …
글로벌 기업 도약을 위한 롯데쇼핑의 마케팅전략, Jin Yong Lee, Chung Koo Kim, Young Hyuck Joo
글로벌 기업 도약을 위한 롯데쇼핑의 마케팅전략, Jin Yong Lee, Chung Koo Kim, Young Hyuck Joo
Asia Marketing Journal
Lotte Shopping Co. started its business from Lotte Department Store. From the beginning, Lotte Shopping Co. opened the largest department store and, since then, has expanded its business size through the processes of active developments of its own stores and merges and acquisitions of other companies. Currently, it operates a variety of retail shops such as department stores, discount stores, movies theaters, shopping malls, and supermarkets along with a TV home-shopping station and an online shopping mall. Lotte group, a business conglomerate Lotte Shopping belongs to, has an objective of becoming TOP 10 business group in Asia by 2018. Lotte …
기업의 사회적 책임이 기업 이미지에 미치는 영향, Seong Jin Kim, Jong Keun Kim
기업의 사회적 책임이 기업 이미지에 미치는 영향, Seong Jin Kim, Jong Keun Kim
Asia Marketing Journal
Previous researches have proven that corporate social responsibility(adhere CSR) is positively related to corporate performance. But Most of CSR related researches have several limitations. One of limitations is that those researches treated CSR as unidimensional construct. Almost researchers in the area of CSR concepts insisted that CSR is consist of multi dimensions. Carroll`s four dimensions of CSR have been utilized by numerous academicians. Carroll asserted that CSR is composed of four dimensions: economic, legal, ethical, and philanthropic responsibility. But Carroll`s dimensions were revised as three dimensions by Schwartz and Carroll, because ethical and philanthropic responsibility are not mutually exclusive. If …
만족도와 재구매 간 관계에 있어서 상황적 영향의 조절효과에 관한 연구, Min Hoon Lee, Young Won Ha
만족도와 재구매 간 관계에 있어서 상황적 영향의 조절효과에 관한 연구, Min Hoon Lee, Young Won Ha
Asia Marketing Journal
Although there have been many studies regarding the inconsistency between consumers` attitudes and behavior, prior research has almost exclusively focused on the relationship between the attitude before behavior and the initial behavior. Relatively little research has been conducted on consumer satisfaction after purchase and post-purchase behavior. This research proposed that the relationship between satisfaction and post-purchase behavior is moderated by consumers` psychological characteristics such as need for cognitive closure(NCC) and temporal self-construal(SC). The need for cognitive closure refers to individuals` desire for a firm answer to a question and an aversion toward ambiguity. We assumed the need for cognitive closure …
한국 시장에서 상영한 한국영화와 외국영화의 3단계 성과와 군집행동(Herding Behavior)현상의 분석, Min Hi Hahn, Hyun Mo Kang, Dae Seung Kim
한국 시장에서 상영한 한국영화와 외국영화의 3단계 성과와 군집행동(Herding Behavior)현상의 분석, Min Hi Hahn, Hyun Mo Kang, Dae Seung Kim
Asia Marketing Journal
This article analyzes film performances in the Korean movie market utilizing three-stage models that incorporate available information in three different stages of the movie life cycle, i.e., at the time of its release, at the end of the first week, and at the end of its life cycle. Based on the premise that the performance of a movie is affected principally by factors of scale, evaluation, and competition, we attempted to ascertain the effects on these factors on performances, and how they differ in different stages. Also, by analyzing domestic and foreign movies released in Korea separately, we were able …
컬러 불일치가 브랜드 태도에 미치는 영향, Sang Eun Lee, Sang Yong Kim
컬러 불일치가 브랜드 태도에 미치는 영향, Sang Eun Lee, Sang Yong Kim
Asia Marketing Journal
In this research, through experiments, we show that incongruity of color between mediums has positive influence on brand attitude in terms of integrated management of brand. We also present that self-image congruence of `brand-consumer` has moderating effect on such influence of color incongruity. Mediums were limited to the ones that magnifying visual influence in order only to observe influence of color. With the same reason, visual factors other than color were coherently set or held constant and we chose brands with either low familarity or no previous knowledge. As a result, we find that brand attitude by the incongruity of …
고객시민행동의 주요 선행 및 결과 변수에 관한 연구, Mi Young Park, Jeong Eun Park, Sung Ho Lee
고객시민행동의 주요 선행 및 결과 변수에 관한 연구, Mi Young Park, Jeong Eun Park, Sung Ho Lee
Asia Marketing Journal
The role of customers in product, service production and delivery is getting more important. Especially, customers` progressive participation in service circumstance bring to success of service delivery and improve service quality. Recently, the studies related to Customer Citizenship Behavior (CCB) which leaves to the discretion of customer is conducting in marketing area. However, the prior study concentrates on antecedents of CCB but it mixed antecedents of CCB and customer participation behavior. Also, there is insufficient related to the consequence of CCB in long-term relationship between service organization and customer. This study examines the effect of customer citizenship behavior on long-term …
마케팅과 Ethnography, Chang Jo Yoo
마케팅과 Ethnography, Chang Jo Yoo
Asia Marketing Journal
This article challenges necessity of interdisciplinary studies between anthropology and marketing for more effective applications of ethnography in marketing fields. Anthropologist, Yong Sook Lee recently submitted an article about "application of ethnography in marketing fields" to open plaza at Korean Journal of Marketing. While she provides anthropologist` perspectives about applications of ethnography in marketing fields, this article attempts to enhance the marketers` understanding about ethnography by providing marketers`s perspectives about the same issues.
마케팅 연구에서의 문화인류학적 접근의 활용, Yong Sook Lee