Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Social and Behavioral Sciences (15346)
- Education (14533)
- Higher Education (11518)
- Marketing (10848)
- Business Administration, Management, and Operations (10673)
-
- Accounting (7719)
- Arts and Humanities (6847)
- Economics (5006)
- Public Affairs, Public Policy and Public Administration (4997)
- Business and Corporate Communications (4487)
- Finance and Financial Management (4422)
- History (4420)
- Taxation (3784)
- Medicine and Health Sciences (3512)
- Communication (2893)
- Physical Sciences and Mathematics (2538)
- Human Resources Management (2504)
- Growth and Development (2381)
- Technology and Innovation (2222)
- Infrastructure (2167)
- Law (2156)
- Sports Studies (2140)
- Sociology (2088)
- Organizational Behavior and Theory (2077)
- Insurance (1929)
- Tourism and Travel (1892)
- Business Law, Public Responsibility, and Ethics (1865)
- Entrepreneurial and Small Business Operations (1863)
- Journalism Studies (1800)
- Institution
-
- East Tennessee State University (6478)
- Singapore Management University (6373)
- University of Mississippi (4757)
- Western Kentucky University (4346)
- Morehead State University (4035)
-
- University of Nebraska - Lincoln (2265)
- Lindenwood University (2149)
- University of North Florida (1807)
- American Dental Association (1723)
- Technological University Dublin (1585)
- Georgia Southern University (1355)
- University of Central Florida (1255)
- Case Western Reserve University (1194)
- Brigham Young University (1162)
- Edith Cowan University (1042)
- Liberty University (724)
- Marquette University (698)
- Old Dominion University (694)
- Nova Southeastern University (595)
- Bryant University (590)
- Johnson & Wales University (581)
- University of Texas Rio Grande Valley (516)
- University of Richmond (494)
- University of Nevada, Las Vegas (479)
- City University of New York (CUNY) (453)
- Utah State University (441)
- Portland State University (424)
- Department of Primary Industries and Regional Development, Western Australia (420)
- Butler University (398)
- San Jose State University (385)
- Keyword
-
- Kentucky (2268)
- Press release (2253)
- Industry (2127)
- Lindenwood University (2047)
- Infrastructure (1957)
-
- Health Insurance (1545)
- Florida Blue Archives (1524)
- Blue Cross of Florida, Inc. -- Archives (1349)
- Western Kentucky University (1343)
- Economic Development (1210)
- Blue Shield of Florida, Inc.-- Archives (1207)
- Health insurance -- Florida -- Jacksonville -- History -- 20th century -- Archives (1203)
- Hospitalization insurance -- Florida -- Jacksonville -- History -- 20th century -- Archives (1203)
- BlueCross and BlueShield of Florida, Inc. -- Archives (1202)
- Health maintenance organizations -- Florida -- History -- 20th century -- Archives (1202)
- Florida Medical Service Corporation -- Archives (1193)
- Health insurance -- Florida -- Jacksonville -- History -- 21st century -- Archives (1187)
- Health maintenance organizations -- Florida -- History -- 21st century -- Archives (1186)
- Hospitalization insurance -- Florida -- Jacksonville -- History -- 21st century -- Archives (1186)
- Florida Hospital Service Corporation -- Archives (1184)
- Medical care -- Florida -- Jacksonville -- Cost control -- History -- 20th century -- Archives (1161)
- Business (1124)
- Economic development (942)
- Marketing (892)
- Leadership (792)
- American Dental Association (720)
- Newsletter (706)
- Management (680)
- Operations research (659)
- Athletics (WKU) (655)
- Publication Year
- Publication
-
- ETSU News (6154)
- Research Collection Lee Kong Chian School Of Business (3157)
- Archived Lindenwood Press Releases (2056)
- Faculty Publications (1817)
- Haskins and Sells Publications (1783)
-
- Faculty Senate Records (1645)
- Florida Blue Archives Printed Materials (1544)
- WKU Administration Documents (1360)
- Touche Ross Publications (912)
- Research Collection School Of Accountancy (806)
- On Sport and Society (805)
- Research Collection School Of Computing and Information Systems (688)
- American Institute of Accountants (673)
- Research Reports from the Department of Operations (645)
- Staff Congress Records (626)
- ADA News (621)
- Morehead State Board of Regents Agenda Books and Meeting Minutes (580)
- ADA News Letter (570)
- Morehead State Press Release Archive, 1961 to the Present (569)
- Student Scholarship (539)
- Research outputs 2022 to 2026 (521)
- Management Faculty Publications (495)
- Articles (487)
- Individual and Corporate Publications (445)
- Doctoral Dissertations and Projects (425)
- Federal Publications (398)
- Perspectives@SMU (386)
- Conference papers (350)
- Institute for Tourism and Recreation Research Publications (332)
- Knowledge@SMU (327)
Articles 9991 - 10020 of 65606
Full-Text Articles in Business
Nsfw: Not So Feminist Women - A Media And Cultural Studies Analysis Of Working Women In Popular Media, Josephine Schofield
Nsfw: Not So Feminist Women - A Media And Cultural Studies Analysis Of Working Women In Popular Media, Josephine Schofield
Honors Projects in English and Cultural Studies
Even though gender diversity of characters has increased in television shows and films, this study hypothesized that female characters who are presented as feminist icons function as feminist backlash and perpetuate negative and harmful stereotypes. This was found to be especially true for career-focused women. Applying a cultural studies approach to reading television and film studies through a feminist lens identified the antifeminist factors that continue to cause the perpetual loop of independent women reverting to dated social roles. This research connects what audiences consume through popular media to how they perceive their female co-workers. The findings of this study …
Understanding Real Estate Market Dynamics: The Covid-19 Effect, Faith Winslow
Understanding Real Estate Market Dynamics: The Covid-19 Effect, Faith Winslow
Honors Projects in Finance
The covid-19 pandemic has led to significant shifts in consumer trends, including in the real estate market. Through multivariable regression, this study investigates how covid-19 has impacted the demand as well as pricing for houses in the United States. The findings contribute to the literature in a few major ways. First, they provide a current look at the impact of covid-19 on the housing market by analyzing monthly, state-level data from before and during the pandemic. Secondly, they provide clarity and supplement journals and research currently in the works. This is the first national study that looks at the effect …
Staff Council Minutes, Georgia Southern University
Staff Council Minutes, Georgia Southern University
Staff Council Meeting Minutes & Agendas
No abstract provided.
Insurance Reserve Prediction: Opportunities And Challenges, Ayman Taha Farahat, Bernard Cosgrave Dr., Wael Rashwan, Susan Mckeever Dr.
Insurance Reserve Prediction: Opportunities And Challenges, Ayman Taha Farahat, Bernard Cosgrave Dr., Wael Rashwan, Susan Mckeever Dr.
Conference papers
Predicting claims’ reserve is a critical challenge for insurers and has dramatic consequences on their managerial, financial and underwriting decisions. The insurers’ capital and their underwriting capacity of further business are impacted by inaccurate reserve estimates. Increasing premium rates and adjusting the underwriting policy decisions may balance the impact of unexpected claims, but will have a negative impact on their business opportunities. To address this, several papers focusing on the prediction of insurance reserve have been published in the literature. In this paper, we provide a comprehensive review of the research on the insurance reserve prediction techniques in economics and …
2021-December-16-College Of Nursing, Student Group Promote Men In Nursing Profession, University Marketing And Communication, East Tennessee State University
2021-December-16-College Of Nursing, Student Group Promote Men In Nursing Profession, University Marketing And Communication, East Tennessee State University
ETSU News
SEVIERVILLE, Tenn. (Dec. 16, 2021) – Jacob Nelson’s parents owned and operated a hardware store in his hometown of Soddy-Daisy, Tennessee, but rather than follow their footsteps into the family business, he always felt driven to provide a different kind of service to the community.
Nelson once thought he might become a physician, but decided that he wanted a different type of interaction with patients. Today, the U.S. Navy veteran and the first in his family to attend college is a senior pursuing a Bachelor of Science in Nursing (BSN) degree at East Tennessee State University’s Sevierville campus.
“I …
2021-December-16-Reece Museum Featuring 'Appalachian Dream Mechanics: Twenty Years Of Art', University Marketing And Communication, East Tennessee State University
2021-December-16-Reece Museum Featuring 'Appalachian Dream Mechanics: Twenty Years Of Art', University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY, Tenn. (Dec. 16, 2021) – East Tennessee State University’s Reece Museum in cooperation with Grey Carter-Objects of Art, will present “Appalachian Dream Mechanics: Twenty Years of Art by JJ Cromer.” Carter will curate this exhibition, which will be on display from Jan. 10-March 11 in 2022. A reception is planned for Thursday, March 3, from 5-7 p.m.
"Scorches Made the Outing More Exciting" by JJ Cromer
“Appalachian Dream Mechanics” features drawings and paintings that explore the artistic journey of JJ Cromer, a self-taught artist and Appalachian native from southwest Virginia. For over 20 years, Cromer has been …
2021-December-16-College Of Nursing, Student Group Promote Men In Nursing Profession, University Marketing And Communication, East Tennessee State University
2021-December-16-College Of Nursing, Student Group Promote Men In Nursing Profession, University Marketing And Communication, East Tennessee State University
ETSU News
SEVIERVILLE, Tenn. (Dec. 16, 2021) – Jacob Nelson’s parents owned and operated a hardware store in his hometown of Soddy-Daisy, Tennessee, but rather than follow their footsteps into the family business, he always felt driven to provide a different kind of service to the community.
Nelson once thought he might become a physician, but decided that he wanted a different type of interaction with patients. Today, the U.S. Navy veteran and the first in his family to attend college is a senior pursuing a Bachelor of Science in Nursing (BSN) degree at East Tennessee State University’s Sevierville campus.
“I …
2021-December-16-Reece Museum Featuring 'Appalachian Dream Mechanics: Twenty Years Of Art', University Marketing And Communication, East Tennessee State University
2021-December-16-Reece Museum Featuring 'Appalachian Dream Mechanics: Twenty Years Of Art', University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY, Tenn. (Dec. 16, 2021) – East Tennessee State University’s Reece Museum in cooperation with Grey Carter-Objects of Art, will present “Appalachian Dream Mechanics: Twenty Years of Art by JJ Cromer.” Carter will curate this exhibition, which will be on display from Jan. 10-March 11 in 2022. A reception is planned for Thursday, March 3, from 5-7 p.m.
"Scorches Made the Outing More Exciting" by JJ Cromer
“Appalachian Dream Mechanics” features drawings and paintings that explore the artistic journey of JJ Cromer, a self-taught artist and Appalachian native from southwest Virginia. For over 20 years, Cromer has been …
2021-December-16-Mentoring Researchers, University Marketing And Communication, East Tennessee State University
2021-December-16-Mentoring Researchers, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY – (Dec. 16, 2021) Four East Tennessee State University faculty members have been chosen as the newest participants in the Faculty Research Mentoring Cohort.
This is the second year ETSU has offered the program which provides opportunities for faculty to build their skills and knowledge in designing research investigations and advancing their research agenda. The initiative is sponsored by ETSU’s Office of Planning and Decision Support, the Provost’s Office and the Applied Social Research Laboratory.
Members of the 2021-22 cohort are:
Dr. Patricia A. Harnois-Church, an assistant professor in the ETSU College of Nursing and …
2021-December-16-Mentoring Researchers, University Marketing And Communication, East Tennessee State University
2021-December-16-Mentoring Researchers, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY – (Dec. 16, 2021) Four East Tennessee State University faculty members have been chosen as the newest participants in the Faculty Research Mentoring Cohort.
This is the second year ETSU has offered the program which provides opportunities for faculty to build their skills and knowledge in designing research investigations and advancing their research agenda. The initiative is sponsored by ETSU’s Office of Planning and Decision Support, the Provost’s Office and the Applied Social Research Laboratory.
Members of the 2021-22 cohort are:
Dr. Patricia A. Harnois-Church, an assistant professor in the ETSU College of Nursing and …
Workplace Incivility, Megan Paul
Workplace Incivility, Megan Paul
Umbrella Summaries
What is workplace incivility?
Workplace incivility refers to “low-intensity deviant behavior with ambiguous intent to harm the target, in violation of workplace norms for mutual respect. Uncivil behaviors are characteristically rude and discourteous, displaying a lack of regard for others” (Anderson & Pearson, 1999, p. 457). Though there is some conceptual and empirical overlap between incivility and ostracism, bullying, and abusive supervision, incivility is considered distinct (Yao et al., 2021). Incivility has been examined from the perspective of both the victim and the instigator, exploring factors related to being the target of incivility and factors related to engaging in uncivil …
2021-December-15-Bucky's Food Pantry Receives Nearly Donations During Coat Drive, University Marketing And Communication, East Tennessee State University
2021-December-15-Bucky's Food Pantry Receives Nearly Donations During Coat Drive, University Marketing And Communication, East Tennessee State University
ETSU News
Bucky's Food Pantry Coat Drive Volunteers
Pictured from left to right: Ryan Cradic, JaeceeRae Carr, Noah Cradic, Chuck Patton, and Mark PattonJOHNSON CITY, Tenn. (Dec. 15, 2021) – East Tennessee State University non-profit Bucky’s Food Pantry received 1,394 donations for their winter coat drive after collaborating with organizers of the 4th Annual Miss Christmas Queen 2021 pageant. The event was held Saturday, Nov. 27 in Kingsport, Tennessee at the Renaissance Art Center. It was hosted by Wonder Images & Pageants.
“Every year, we have a different community service drive at our pageant,” said Whitney Allen Carr, director of Wonder …
2021-December-15-Bucky's Food Pantry Receives Nearly Donations During Coat Drive, University Marketing And Communication, East Tennessee State University
2021-December-15-Bucky's Food Pantry Receives Nearly Donations During Coat Drive, University Marketing And Communication, East Tennessee State University
ETSU News
Bucky's Food Pantry Coat Drive Volunteers
Pictured from left to right: Ryan Cradic, JaeceeRae Carr, Noah Cradic, Chuck Patton, and Mark PattonJOHNSON CITY, Tenn. (Dec. 15, 2021) – East Tennessee State University non-profit Bucky’s Food Pantry received 1,394 donations for their winter coat drive after collaborating with organizers of the 4th Annual Miss Christmas Queen 2021 pageant. The event was held Saturday, Nov. 27 in Kingsport, Tennessee at the Renaissance Art Center. It was hosted by Wonder Images & Pageants.
“Every year, we have a different community service drive at our pageant,” said Whitney Allen Carr, director of Wonder …
License To Heal: Understanding A Healthcare Platform Organization As A Multi-Level Surveillant Assemblage, Handan Vicdan, Mar Pérezts, Asım Fuat Fırat
License To Heal: Understanding A Healthcare Platform Organization As A Multi-Level Surveillant Assemblage, Handan Vicdan, Mar Pérezts, Asım Fuat Fırat
Management Faculty Publications
Platform organizations bring renewed attention to power disparities and risks in the rise of surveillance capitalism. However; such critical accounts provide a partial understanding of the complexity of surveillance phenomena in such shifting socio-technical and digital environments.The findings from a netnographic investigation of a healthcare platform organization, PatientsLikeMe, unravel how platforms become the locus where multi-level flows of surveillance converge, thereby constituting what we identify as a surveillant assemblage. We develop a comprehensive approach for understanding how platforms constitute a dynamic crossroads of micro-, meso- and macro-surveillance phenomena within and beyond the online communities they create.This study highlights this surveillant …
The Association Fallacy – Fraud And Financial Reporting Quality In The Customer-Supplier Relationship, Nicholas Willett
The Association Fallacy – Fraud And Financial Reporting Quality In The Customer-Supplier Relationship, Nicholas Willett
Honors Scholar Theses
As with individuals, corporate entities are vulnerable to committing logical fallacies in the decision-making process. One such fallacy that has been observed across multiple disciplines is the phenomenon of guilt by association, here referred to as the “association fallacy.” In this study, I demonstrate the existence of the association fallacy within historical customer-supplier relationships, during which the supplier is named in an SEC Accounting and Auditing Enforcement Release (AAER). A panel regression is employed to track indicators of customer earnings management behavior in the years before, during, and after the supplier AAER. A cross-sectional analysis is also used to assess …
An Investigation Of Influencer Body Enhancement And Brand Endorsement, Sarah Lefebvre, Kelly Cowart
An Investigation Of Influencer Body Enhancement And Brand Endorsement, Sarah Lefebvre, Kelly Cowart
Faculty & Staff Research and Creative Activity
Purpose: As the cosmetic surgery industry grows and diversifies, societal beauty standards have shifted to include images of surgically enhanced bodies. With the increased use of influencer marketing, it is important for marketers to understand consumer perceptions of these modified appearances. This research uses the lens of perceived morality to investigate consumer perceptions of cosmetic surgery services and the effect of enhanced body appearance on consumer interest in an endorsed brand. Interpersonal similarity is tested as a boundary condition.
Design/Methodology/Approach: A mixed-methods approach was taken with a qualitative study and two online experiments. Participants were recruited through snowball sampling (N …
Current Issues In Fashion Retailing Tmd 532, Joanna Burkhardt
Current Issues In Fashion Retailing Tmd 532, Joanna Burkhardt
Library Impact Statements
No abstract provided.
Identity Salience Moderates The Effect Of Social Dominance Orientation On Covid-19 ‘Rule Bending’, Rhiannon Macdonnell, Bonnie Simpson, Jennifer Chernishenko, Shreya Jain
Identity Salience Moderates The Effect Of Social Dominance Orientation On Covid-19 ‘Rule Bending’, Rhiannon Macdonnell, Bonnie Simpson, Jennifer Chernishenko, Shreya Jain
Management and Organizational Studies Publications
Amidst the economic, political, and social turmoil caused by the COVID-19 pandemic, contrasting responses to government mandated and recommended mitigation strategies have posed many challenges for governments as they seek to persuade individuals to adhere to prevention guidelines. Much research has subsequently examined the tendency of individuals to either follow (or not) such guidelines, and yet a ‘grey area’ also exists wherein many rules are subject to individual interpretation. In a large study of Canadians (N =1032, Mage =34.39, 52% female; collected April 6, 2020), we examine how social dominance orientation (SDO) as an individual difference predicts individual propensity to …
Dr. John Porter Joins Agb Council Of Presidents, Lindenwood University
Dr. John Porter Joins Agb Council Of Presidents, Lindenwood University
Archived Lindenwood Press Releases
No abstract provided.
2021-December-14-Etsu Response: Severe Weather, University Marketing And Communication, East Tennessee State University
2021-December-14-Etsu Response: Severe Weather, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Dec. 14, 2021) – East Tennessee State University has activated its ETSU Response website to provide information on support for those affected by the severe weather that struck multiple states on Dec. 10-11.
The website, etsu.edu/response, provides links and contact information for those who wish to provide volunteer or monetary support to relief agencies working with the people of Tennessee, Arkansas, Kentucky and Illinois in the aftermath of tornados that caused significant loss of life and property damage.
The ETSU Response website also helps connect students, faculty and staff who may have been personally impacted to support …
2021-December-14-Etsu Response: Severe Weather, University Marketing And Communication, East Tennessee State University
2021-December-14-Etsu Response: Severe Weather, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Dec. 14, 2021) – East Tennessee State University has activated its ETSU Response website to provide information on support for those affected by the severe weather that struck multiple states on Dec. 10-11.
The website, etsu.edu/response, provides links and contact information for those who wish to provide volunteer or monetary support to relief agencies working with the people of Tennessee, Arkansas, Kentucky and Illinois in the aftermath of tornados that caused significant loss of life and property damage.
The ETSU Response website also helps connect students, faculty and staff who may have been personally impacted to support …
2021-12-14 Message From The President, Morehead State University. Office Of The President.
2021-12-14 Message From The President, Morehead State University. Office Of The President.
Staff Congress Records
A message sent by the President of Morehead State University to the campus community regarding upcoming dates of importance, announcements and the campus closing from December 14, 2021.
Supply Chain Challenges And Culinary Consumers, Jeff S. Kelly
Supply Chain Challenges And Culinary Consumers, Jeff S. Kelly
Faculty Work Comprehensive List
"I can say that we are in uncharted territory with consumer increase and complications in each of the supply chain areas. This sounds like an opportune time for innovation and creative thinking."
Posting about the effect of supply chain issues on the restaurant industry from In All Things - an online journal for critical reflection on faith, culture, art, and every ordinary-yet-graced square inch of God’s creation.
https://inallthings.org/supply-chain-challenges-and-culinary-consumers/
Sortie-Based Aircraft Component Demand Rate To Predict Requirements, Thomas R. O'Neal, John M. Dickens, Lance Champaign, Aaron V. Glassburner, Jason R. Anderson, Timothy W. Breitbach
Sortie-Based Aircraft Component Demand Rate To Predict Requirements, Thomas R. O'Neal, John M. Dickens, Lance Champaign, Aaron V. Glassburner, Jason R. Anderson, Timothy W. Breitbach
Faculty Publications
Purpose — Forecasting techniques improve supply chain resilience by ensuring that the correct parts are available when required. In addition, accurate forecasts conserve precious resources and money by avoiding new start contracts to produce unforeseen part requests, reducing labor intensive cannibalization actions and ensuring consistent transportation modality streams where changes incur cost. This study explores the effectiveness of the United States Air Force’s current flying hour-based demand forecast by comparing it with a sortie-based demand forecast to predict future spare part needs. Design/methodology/approach — This study employs a correlation analysis to show that demand for reparable parts on certain aircraft …
Developing A Resilient, Robust And Efficient Supply Network In Africa, Jade F. Preston, Bruce A. Cox, Paul P. Rebeiz, Timothy W. Breitbach
Developing A Resilient, Robust And Efficient Supply Network In Africa, Jade F. Preston, Bruce A. Cox, Paul P. Rebeiz, Timothy W. Breitbach
Faculty Publications
Purpose — Supply chains need to balance competing objectives; in addition to efficiency, supply chains need to be resilient to adversarial and environmental interference and robust to uncertainties in long-term demand. Significant research has been conducted designing efficient supply chains and recent research has focused on resilient supply chain design. However, the integration of resilient and robust supply chain design is less well studied. The purpose of the paper is to include resilience and robustness into supply chain design. Design/methodology/approach — The paper develops a method to include resilience and robustness into supply chain design. Using the region of West …
Guía Para Recortar Gastos, Melanie Jewkes, Amanda Christensen, Alicia Nelson-Bell
Guía Para Recortar Gastos, Melanie Jewkes, Amanda Christensen, Alicia Nelson-Bell
All Current Publications
Este folleto te ayudará a planificar estrategias para hacer pequeños (o grandes) ajustes en tus gastos, liberando fondos para alcanzar tus metas. Se abordan temas como cómo aumentar el ahorro y consejos para cubrir gastos de alimentación, médicos, servicios públicos, entretenimiento, ropa, transporte, hogar, vacaciones y otros.
Ada News - 12/13/2021, American Dental Association, Publishing Division
Ada News - 12/13/2021, American Dental Association, Publishing Division
ADA News
Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.
College Majors And Unemployment Rates, Anna M. Gellerman, Harshita Ahuja
College Majors And Unemployment Rates, Anna M. Gellerman, Harshita Ahuja
Publications and Research
College undergraduates often face the question of whether their major and related job force have high unemployment rates. The perceived high unemployment rates of certain majors due to circulating misinformation presents a need for comprehensive research on college majors and their associated unemployment rate. This paper dives into a ten year trend of unemployment rates by college major, and state to state variabilities of majors and their rates.
2021-December-13-Etsu Martin Center Sets Melissa Etheridge Show For Late April, University Marketing And Communication, East Tennessee State University
2021-December-13-Etsu Martin Center Sets Melissa Etheridge Show For Late April, University Marketing And Communication, East Tennessee State University
ETSU News
JOHNSON CITY (Dec. 13, 2021) – In the late 1980s and 1990s, Melissa Etheridge was a rock ‘n’ roll rebel with confessional lyrics and raspy, smoky vocals. In the 21st century, the singer/songwriter is known as a rock queen and icon.
After months of waiting for a break in the country’s and state’s health situation, the East Tennessee State University Martin Center for the Arts has finalized plans for its first public show as a presenter – an evening with Etheridge on her One Way Out tour, set for Wednesday, April 27, in the center’s ETSU Foundation Grand Hall.
Local …
How The Leading Chinese Real Estate Brokerage Transformed Into A Digital Platform Business, Yanli Zhang, Lixia Yao
How The Leading Chinese Real Estate Brokerage Transformed Into A Digital Platform Business, Yanli Zhang, Lixia Yao
Department of Management Faculty Scholarship and Creative Works
Purpose
In this article, we study how a Chinese real estate broker - Lianjia successfully transformed itself into Beike - China’s leading digital platform for housing transactions and services. We explain the motivation behind this platform transformation, how it turned out, and what are the lessons learned for other companies contemplating a platform transformation. Beike’s lessons are significant as they not only can help the companies achieve growth via platform transformation but also create social value by contributing to higher service quality in traditional service industries.
Design/methodology/approach
We draw upon comprehensive archival research into Beike, and our many years of …