Business Commons^™

How The Leading Chinese Real Estate Brokerage Transformed Into A Digital Platform Business, Yanli Zhang, Lixia Yao

Department of Management Faculty Scholarship and Creative Works

Purpose

In this article, we study how a Chinese real estate broker - Lianjia successfully transformed itself into Beike - China’s leading digital platform for housing transactions and services. We explain the motivation behind this platform transformation, how it turned out, and what are the lessons learned for other companies contemplating a platform transformation. Beike’s lessons are significant as they not only can help the companies achieve growth via platform transformation but also create social value by contributing to higher service quality in traditional service industries.

Design/methodology/approach

We draw upon comprehensive archival research into Beike, and our many years of …

2021-12-13 Undergraduate Curriculum Committee Meeting Minutes, Morehead State University. Faculty Senate.

Faculty Senate Records

Undergraduate Curriculum Committee meeting minutes for December 13, 2021.

2021-December-13-Etsu Martin Center Sets Melissa Etheridge Show For Late April, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 13, 2021) – In the late 1980s and 1990s, Melissa Etheridge was a rock ‘n’ roll rebel with confessional lyrics and raspy, smoky vocals. In the 21st century, the singer/songwriter is known as a rock queen and icon.

After months of waiting for a break in the country’s and state’s health situation, the East Tennessee State University Martin Center for the Arts has finalized plans for its first public show as a presenter – an evening with Etheridge on her One Way Out tour, set for Wednesday, April 27, in the center’s ETSU Foundation Grand Hall. 

Local …

Undersea Cables: The Ultimate Geopolitical Chokepoint, Bert Chapman

FORCES Initiative: Strategy, Security, and Social Systems

This work provides historical and contemporary overviews of this critical geopolitical problem, describes the policy actors addressing this in the U.S. and selected other countries, and provides maps and information on many undersea cable work routes. These cables are chokepoints with one dictionary defining chokepoints as “a strategic narrow route providing passage through or to another region."

Designing A Knowledge-Based System (Kbs) To Study Consumer Purchase Intention: The Impact Of Digital Influencers In Pakistan, Sherbaz Khan, Aamir Rashid, Rizwana Rasheed, Noor Aina Amirah

Publications and Research

Purpose – The purpose of this study is to present a complete framework that defines the link between choices and decision criteria based on existing research on digital influencers (DIs) connected to consumer purchase intentions. The primary goal of this article is to assess the effect of DIs on customer purchase intentions via the creation of an integrated knowledge-based system (KBS).

Design/methodology/approach – The suggested KBS is based on the fuzzy analytic hierarchy process (AHP), which creates a link between DI elements and their overall effect on consumer purchase intentions.

Findings – With the help of a KBS, the performance …

2021-December-11-Congratulations Class Of 2021, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Dec. 11, 2021) East Tennessee State University conferred more than 1,300 degrees during two Commencement Exercises earlier today in the Ballad Health Athletic Center.

Gayle Conelly Manchin, federal co-chair of the Appalachian Regional Commission (ARC), delivered the keynote address at 10 a.m., and ETSU faculty member Dr. Sean Fox, who won the Distinguished Faculty Award for Teaching, addressed graduates during the 2 p.m. ceremony.

The Class of 2021 included 1,054 undergraduate students and over 230 master’s candidates.   ETSU also conferred 96 doctoral degrees today.  Of the undergraduate students, 108 graduated summa cum laude, 142 earned magna …

2021-December-11-Congratulations Class Of 2021, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Dec. 11, 2021) East Tennessee State University conferred more than 1,300 degrees during two Commencement Exercises earlier today in the Ballad Health Athletic Center.

Gayle Conelly Manchin, federal co-chair of the Appalachian Regional Commission (ARC), delivered the keynote address at 10 a.m., and ETSU faculty member Dr. Sean Fox, who won the Distinguished Faculty Award for Teaching, addressed graduates during the 2 p.m. ceremony.

The Class of 2021 included 1,054 undergraduate students and over 230 master’s candidates.   ETSU also conferred 96 doctoral degrees today.  Of the undergraduate students, 108 graduated summa cum laude, 142 earned magna …

2021-December-10-Winter Transformations A Reece Museum Update, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Dec. 10, 2021) – Upgrades to the Reece Museum’s main entrance, galleries, foyer and multipurpose room aimed at creating better experiences for the East Tennessee State University community and public are happening this winter. 

The main entrance is being renovated to repair infrastructure and make the museum more accessible to visitors. The galleries, foyer and multipurpose room will also see major changes as new displays and three new exhibitions are set to open in January 2022.

“This renovation to our main entrance is a welcomed upgrade for the museum that will help us better serve the campus …

2021-December-10-Winter Transformations A Reece Museum Update, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Dec. 10, 2021) – Upgrades to the Reece Museum’s main entrance, galleries, foyer and multipurpose room aimed at creating better experiences for the East Tennessee State University community and public are happening this winter. 

The main entrance is being renovated to repair infrastructure and make the museum more accessible to visitors. The galleries, foyer and multipurpose room will also see major changes as new displays and three new exhibitions are set to open in January 2022.

“This renovation to our main entrance is a welcomed upgrade for the museum that will help us better serve the campus …

Selling For The Social Good: A Commentary And Extension To Pedagogy Place, Shannon Cummins

Marketing & Entrepreneurship Faculty Publications

This paper describes an adaptation of “Social Marketing, Consumer Behavior, and the SDGs” available from the Pedagogy Place website to an introductory sales class. The extension provides an example of how the structure of a macromarketing project can be adapted to every part of the marketing curriculum—even personal selling. The project details how sales skills can be developed using experiential learning while simultaneously providing an opportunity to discuss macromarketing principles and use sales techniques toward sustainability goals and societal good.

Board Of Trustees Minutes, Dec. 10 2021, Indiana State University Board Of Trustees

Board of Trustees

No abstract provided.

Reflections On Co-Creating, Developing And Evaluating Virtual Reality Fieldtrips (Vrf): The Student’S Perspective, Catherine Gorman, Jennifer Stewart, Louise Bellew

Conference papers

To ensure graduates have the skill to work within the tourism industry, and spurred on by the paradigm shift in teaching due to Covid 19, this research focused on developing innovative solutions using technology. Using virtual assessment techniques, industry co-created evaluation, and integrated assessment, it explored how virtual field-trips can be developed as part of remote teaching methods. To provide context to the topic of sustainable tourism and technology, a student-led virtual seminar with industry was undertaken linking with TU Dublin Green Week 2021. In place of a fieldtrip using Google Earth and Screen-casto-matic, students created videos incorporating the sustainability …

2021-December-09-Mh Teacher Retention Project, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Dec. 9, 2021) – East Tennessee State University has received over $215,000 in grant funding from the U.S. Department of Education Office of Special Education & Rehabilitative Services for an initiative known as “the Republic of the Marshall Islands Teacher Retention Project.” The grant proposal, written in part by Dr. Dawn A. Rowe, associate professor and interim chair to ETSU’s Educational Foundations and Special Education program, received nearly $1.25 million total in funding.

According to the Republic of the Marshall Islands Public School System (PSS), teachers with temporary and provisional licenses are leaving the profession at …

2021-December-09-Pmhnp Program Third In Nation, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Dec. 9, 2021) – East Tennessee State University’s online Post-Graduate Psychiatric Mental Health Nurse Practitioner (PMHNP) program is ranked third in the nation by NursePractitionerOnline.com. 

ETSU’s PMHNP graduate certificate concentration offers a certificate for nurses who have completed a Master of Science in Nursing (MSN) degree. Its customized special studies program provides education and clinical training in the PMHNP role. Upon completion, graduates are eligible for the national certification examination.

Nearly 80 students are currently enrolled in ETSU’s PMHNP program, which has graduated 121 students since 2018.

The NursePractitionerOnline.com ranking of Online MSN Psychiatric-Mental Health NP …

2021-December-09-Mh Teacher Retention Project, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Dec. 9, 2021) – East Tennessee State University has received over $215,000 in grant funding from the U.S. Department of Education Office of Special Education & Rehabilitative Services for an initiative known as “the Republic of the Marshall Islands Teacher Retention Project.” The grant proposal, written in part by Dr. Dawn A. Rowe, associate professor and interim chair to ETSU’s Educational Foundations and Special Education program, received nearly $1.25 million total in funding.

According to the Republic of the Marshall Islands Public School System (PSS), teachers with temporary and provisional licenses are leaving the profession at …

2021-December-09-Pmhnp Program Third In Nation, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Dec. 9, 2021) – East Tennessee State University’s online Post-Graduate Psychiatric Mental Health Nurse Practitioner (PMHNP) program is ranked third in the nation by NursePractitionerOnline.com. 

ETSU’s PMHNP graduate certificate concentration offers a certificate for nurses who have completed a Master of Science in Nursing (MSN) degree. Its customized special studies program provides education and clinical training in the PMHNP role. Upon completion, graduates are eligible for the national certification examination.

Nearly 80 students are currently enrolled in ETSU’s PMHNP program, which has graduated 121 students since 2018.

The NursePractitionerOnline.com ranking of Online MSN Psychiatric-Mental Health NP …

School Of Culinary Arts & Food Technology – Winter Newsletter 2021, James Murphy

Other resources

The School of Culinary Arts and Food Technology, TU Dublin, Winter Newsletter captured the many events, research, awards, significant contributions, special civic, community and sustainability activities which the students and staff members of the school have successfully completed up to the Winter period of 2021. The successful completion of these activities would not be possible without the active and on-going support of the 'INSPIRED' friends of Culinary Arts (school supporters) and our school's industry association supporters. We thank you all, consider getting involved in our New Campus (Central Quad, Grangegorman, Dublin 7). Take care and stay safe !!

The Determinants Of Satisfaction And Loyalty To Digital Libraries: Islamic Economics Student Perspective In Indonesia, Anisa Syahidah Mujahidah, Aam Slamet Rusydiana, Fatin Fadhilah Hasib, Agus Ahmad Nasrulloh

Library Philosophy and Practice (e-journal)

This study aims to determine the factors that influence the satisfaction and loyalty of Islamic economics students in Indonesia to digital libraries. To test the structural and measurement models, the Partial Least Square Structural equation modeling (SEM) approach was used. Online questionnaires were distributed to purposively selected respondents throughout Indonesia, consisting of all major islands. In total, there were 104 respondents collected. This study found that the Perceived Usefulness variable had no significant effect on digital library user satisfaction for Islamic economics students in Indonesia. while the Perceived Ease of Use variable has a significant effect on user satisfaction. In …

2021-December-08-Dr. Casey Balio Publishes Study In Health Affairs, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – A number of states found ways to expand Medicaid without increasing their administrative spending, according to the results of a 10-year study published last month in the journal Health Affairs.

Dr. Casey P. Balio of East Tennessee State University is the lead author of the study, which was selected for the November issue of Health Affairs that focuses on “Hospitals, ACA Marketplace & More.” Balio is a research assistant professor at the Center for Rural Health Research and the Department of Health Services Management and Policy in the ETSU College of Public Health.

At the time …

2021-December-08-Etsu Students Present At Appalachian Symposium, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Dec. 8, 2021) – East Tennessee State University students earned valuable professional experience and contributed important research while participating in the 21st annual Appalachian Teaching Project Symposium, an economic development conference sponsored by the Appalachian Regional Commission. 

The Appalachian Teaching Project is administered by the ETSU Center of Excellence for Appalachian Studies and Services, and students in the Appalachian Community Engagement course taught by Dr. Rebecca Adkins Fletcher carried out ETSU’s project. 

The students in this year’s class – Jeremy Dubhros, Krystiane Evans, Richard Lloyd, Nathaniel McMullen, Kayla Rose and Ada Sloop – worked …

2021-December-08-Dr. Casey Balio Publishes Study In Health Affairs, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – A number of states found ways to expand Medicaid without increasing their administrative spending, according to the results of a 10-year study published last month in the journal Health Affairs.

Dr. Casey P. Balio of East Tennessee State University is the lead author of the study, which was selected for the November issue of Health Affairs that focuses on “Hospitals, ACA Marketplace & More.” Balio is a research assistant professor at the Center for Rural Health Research and the Department of Health Services Management and Policy in the ETSU College of Public Health.

At the time …

Sheltering Wings Inc. Business Plan, Josiah D. Barnes, John-Michael Daniel, Philip M. Dinius, Hayes R. Henagan, Corrie E. Kimbril, Schlitz M. Masheleni, Tucker J. Palen, Dr. William T. Crawford, Dr. Joel S. Dash, Dr. Doris K. Feltham, Mr. Michael J. Jelsing, Mrs. Jane B. Malcolm

Business Undergraduate Work

Sheltering Wings Inc. (SW) is a missions management nonprofit based out of Leasburg, Missouri, and registered under NAICS code 813110 – Nonprofit Religious Organization. Four core staff members run daily operations: David Thomas, Philip Matheny, Jade Becker, and John Blackmore. The organization generates revenues by retaining a percentage of the funds raised by missionaries; it provides tax benefits for missionaries' donors and provides missionaries with administrative services. The organization falls into the industries of nonprofits and religious organizations, which will grow 3–4% over the next four years. Missionaries and donors are the primary target markets of SW, though the organization …

Objection Practice Using A Live Appointment-Setting Call With Professionals, Shannon Cummins

Marketing & Entrepreneurship Faculty Publications

Getting students comfortable with responding to customer objections is a challenge. This assignment introduces students to objection response using a live role-play conducted with professionals over the phone. The project typically takes 3 weeks to complete and is an excellent way to deliver value to professional partners or involve alumni in a time-efficient and location neutral manner. The project works equally well in-person or online. Results show that students participating in the live role-play call have higher actual and perceived learning regarding objection response techniques. Additionally, students who participate are more likely to receive a job or internship offer due …

2021-December-08-Etsu Students Present At Appalachian Symposium, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Dec. 8, 2021) – East Tennessee State University students earned valuable professional experience and contributed important research while participating in the 21st annual Appalachian Teaching Project Symposium, an economic development conference sponsored by the Appalachian Regional Commission. 

The Appalachian Teaching Project is administered by the ETSU Center of Excellence for Appalachian Studies and Services, and students in the Appalachian Community Engagement course taught by Dr. Rebecca Adkins Fletcher carried out ETSU’s project. 

The students in this year’s class – Jeremy Dubhros, Krystiane Evans, Richard Lloyd, Nathaniel McMullen, Kayla Rose and Ada Sloop – worked …

2021-December-07-Brand Storytelling To Offer Brand Film Certification, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Dec. 7, 2021) – Today’s leaders in business require creative and diverse professionals with crossover skills in marketing, media and film, but there is a significant talent gap. To answer this call, Brand Storytelling and East Tennessee State University, along with several global industry sponsors, have stepped up to bridge the education and diversity gap with a first-ever professional certification program.

The Brand Storytelling Brand Film Certification is a 100% online professional certification taught by industry leaders connected to Brand Storytelling’s world-class network of professionals in media, production, marketing, advertising, culture and entertainment. The certification will appeal …

2021-December-07-Brand Storytelling To Offer Brand Film Certification, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Dec. 7, 2021) – Today’s leaders in business require creative and diverse professionals with crossover skills in marketing, media and film, but there is a significant talent gap. To answer this call, Brand Storytelling and East Tennessee State University, along with several global industry sponsors, have stepped up to bridge the education and diversity gap with a first-ever professional certification program.

The Brand Storytelling Brand Film Certification is a 100% online professional certification taught by industry leaders connected to Brand Storytelling’s world-class network of professionals in media, production, marketing, advertising, culture and entertainment. The certification will appeal …

2021-12-07 Minutes, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress meeting minutes from December 7, 2021.

2021-12-07 Newsletter, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress newsletter from December 7, 2021.

December 2021 Commencement, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Comprehensive Report On Extraterrestrial Resource Extraction, Robinson Raphael

Student Works

The prospect of asteroid mining provides a plethora of riches that include metals and water. As the number of discovered asteroids continues to grow, opportunities arise to commercialize these resources within Near-Earth Asteroids (NEAs). With urgent applications on Earth and in space, NEAs allow for a surge in sales. Planning forward, Astroider Aerospace Systems follows a mission split into four phases. Phase 1 develops a series of spacecraft using existing technologies, titled as Near-Earth Asteroid Miners and Near-Earth Asteroid Surveyors. Phase 2 first launches the surveyors to candidate NEAs, prospecting them for ores. To identify potential celestial bodies for this …