Business Commons^™

Marketing Maple, Kevin Budzenski

Senior Honors Projects

In February of 2018, The University of Rhode Island was given a grant from the U.S. Department of Agriculture in the form of $470,000 to research the benefits of maple and communicate these properties to the northeast region of the United States. The grant was awarded to increase domestic maple sales through research and spreading awareness on the benefits of maple including its anti-inflammatory and glucose stability properties as well as its beauty capability to fight wrinkles. This research has also shown that maple could be a healthier alternative for sugar and artificial sweetener.

This project aims at using Google …

Do Environmental Regulations Affect The Decision To Export?, Jevan Cherniwchan, Nouri Najjar

Business Publications

This paper investigates how a common form of environmental regulation—air quality standards—affects exporters. We develop a simple theoretical model to show how the design of these standards causes (i) some firms to stop exporting and (ii) a reduction in the export volumes of affected continuing exporters. We exploit quasi-experimental variation resulting from the design of Canadian air quality standards to test these predictions empirically. Our estimates confirm our model's predictions: we find that for the most affected manufacturers, regulation reduced export volumes by 32 percent and increased the likelihood plants stop exporting by 5 percentage points. (JEL D12, F14, F18, …

Competency-Based Personnel Selection Oklahoma - Needs Assessment Summary, Quality Improvement Center For Workforce Development

Other QIC-WD Products

Exploration of Needs

The Quality Improvement Center for Workforce Development (QIC-WD) worked with the Oklahoma Department of Human Services (DHS) to conduct a needs assessment. A variety of information was explored to learn about the current workforce and the agency’s child welfare workforce practices, including:

1. recruitment, hiring, and retention metrics and processes,
2. organizational culture and climate, and
3. other workforce processes and initiatives, such as onboarding, mentoring, supervision, performance management, training, and employee recognition.

More specifically, four major types of information were considered: 1) objective data from various agency databases and reports; 2) subjective perceptions of staff and supervisors, gathered …

Nsra Nextgen Program: Preparing Tomorrow’S Family Enterprise Leaders, Carol Wittmeyer

Business Faculty/Staff Publications

All businesses need to prepare for transitions and minimizing related risks. Transitions will occur in ownership and business contexts. They could be related to ‘what-ifs’ – such the sudden passing of an owner or COVID. They could be related to competitive forces – for example, some NSRA members have been more aggressive than others in online sales. However, when you overlap family issues along with business and ownership transition issues, things can get complicated. Also, it’s important to note that every family and every business is different. So, while there are suggested best practices from the family business field, what …

Risk-Based Deposit Insurance, Deposit Rates And Bank Failures: Evidence From Russia, Lucy Chernykh, Vladimir Kotomin

Faculty Publications – Finance, Insurance, and Law

Using the Russian banking system as a laboratory, we study the effect of a switch from fixed-rate deposit insurance to a risk-based system with premia tied to insured deposit rates offered by a bank. After the switch, increases in bank risk lead to reduced reliance on insured deposits, private banks without excessive capital stop raising insured deposit rates to fund loan growth, and the cost of insured deposits becomes a predictor of bank failures (beyond the CAMEL variables). Offering insured deposit rates notably above the market becomes a last resort to banks. The results suggest that risk-based deposit insurance schemes …

Seachi 2022 Symposium: Bringing Equality, Justice, And Access To Hci And Ux Agenda In Southeast Asia Region, Eunice Sari, Masitah Ghazali, Adi B. Tedjasaputra, Yohannes Kurniawan, Thippaya Chintakovid, Siranee Nuchitprasitchai, Ellya Zulaikha, Noris Binti Mohd Norowi, Tamas Makany

Research Collection Lee Kong Chian School Of Business

Southeast Asia that consists of eleven countries, has been proud of its way of life and rich culture and is generally happy to maintain its long comforting tradition. However, the region cannot deny that its diverse population and strategic location have become a center of attention for global players to invest in the region. With the emergence of Industry 4.0, digital transformation has become mandatory for any organizations or nations in Southeast Asia to consider. Through SEACHI (Southeast Asian CHI) Symposium, we aim to grow awareness in HCI and UX to improve the design and development of technology for a …

Hci Education And Ux Practice: Highlights From Singapore, Tamas Makany, Dharani Perera-Schulz

Research Collection Lee Kong Chian School Of Business

This position paper highlights trends in education, practice, and support of HCI/UX in Singapore, a small city-state island in Southeast Asia. The paper was prepared for the 2022 Southeast Asia Computer-Human Interaction (SEACHI'22) virtual workshop on Apr 14, 2022, as part of the ACM CHI Conference on Human Factors in Computing Systems (CHI'22) international conference.

Can Shorts Predict Returns? A Global Perspective, Ekkehart Boehmer, Zsuzsa R. Huszar, Yanchu Wang, Xiaoyan Zhang, Xinran Zhang

Research Collection Lee Kong Chian School Of Business

Using multiple short-sale measures, we examine the predictive power of short sales for future stock returns in 38 countries from July 2006 to December 2014. We find that the days-to-cover ratio and the utilization ratio measures have the most robust predictive power for future stock returns in the global capital market. Our results display significant cross-country and cross-firm differences in the predictive power of alternative short-sale measures. The predictive power of shorts is stronger in countries with nonprohibitive short sale regulations and for stocks with relatively low liquidity, high shorting fees, and low price efficiency.

Shareholder Wealth Implications Of Software Firms' Transition To Cloud Computing: A Marketing Perspective, Mehdi Nezami, Kapil R. Tuli, Shantanu Dutta

Research Collection Lee Kong Chian School Of Business

Moving into cloud computing represents a major marketing shift because it replaces on-premises offerings requiring large, up-front payments with hosted computing resources made available on-demand on a pay-per-use pricing scheme. However, little is known about the effect of this shift on cloud vendors' financial performance. This study draws on a longitudinal data set of 435 publicly listed business-to-business (B2B) firms within the computer software and services industries to investigate, from the vendors' perspective, the shareholder wealth effect of transitioning to the cloud. Using a value relevance model, we find that an unanticipated increase in the cloud ratio (i.e., the share …

Inflation And Ukraine War Make It Challenging For Our Beloved Value Stores To Survive, Aurobindo Ghosh, Taimur Baig

Research Collection Lee Kong Chian School Of Business

In a joint commentary, SMU Assistant Professor of Finance (Education) and Principal Investigator of DBS-SKBI Singapore Index of Inflation Expectations Project Aurobindo Ghosh and Chief Economist and Managing Director at DBS Bank Dr Taimur Baig discussed how global inflationary pressures and rising commodity prices due to war in Ukraine and sanctions against Russia are culminating into a perfect storm and making it challenging for value stores to survive. They also gave advice on what value stores can do to survive this perfect storm.

Gender, Bottom-Line Mentality, And Workplace Mistreatment: The Roles Of Gender Norm Violation And Team Gender Composition, Kenneth Tai, Kiyoung Lee, Eugene Kim, Tiffany D. Johnson, Wei Wang, Michelle K. Duffy, Seongsu Kim

Research Collection Lee Kong Chian School Of Business

Although gender has been identified as an important antecedent in workplace mistreatment research, empirical research has shown mixed results. Drawing on role congruity theory, we propose an interactive effect of gender and bottom-line mentality on being the target of mistreatment. Across two field studies, our results showed that whereas women experienced more mistreatment when they had higher levels of bottom-line mentality, men experienced more mistreatment when they had lower levels of bottom-line mentality. In another field study, using round-robin survey data, we found that team gender composition influenced the degree to which the adoption of a bottom-line mentality by female …

The Vigilante Identity And Organizations, Fan Xuan Chen, Maja Graso, Karl Aquino, Lily Lin, Joey T. Cheng, Katherine Decelles, Abhijeet K. Vadera

Research Collection Lee Kong Chian School Of Business

We test the theoretical and practical utility of the vigilante identity, a self-perception of being the kind of person who monitors their environment for signs of norm violations, and who punishes the perceived norm violator, without formal authority. We develop and validate a measure of the vigilante identity scale (VIS) and demonstrate the scale’s incremental predictive validity above and beyond seemingly related constructs (Studies 1 – 2e). We show that the VIS predicts hypervigilance towards organizational wrongdoing (Studies 2 and 4), punishment intentions and behavior in and of organizations (Studies 3 and 4) as well as in the wider community …

2022-May-01-Etsu Announces Laura Casey Terry Finish Line Scholarship, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – A new scholarship designed to provide assistance to students who began but did not complete a baccalaureate degree at East Tennessee State University will begin accepting applications for consideration later this year.

The “Laura Casey Terry Finish Line Scholarship” bears the name of the Multicultural Center’s director of Programing and Outreach. The scholarship, created by members of the ETSU Black Alumni Association, will focus on students with an interest in social justice, diversity, equity and inclusion who wish to return to ETSU to complete a baccalaureate degree in the Division of Cross-Disciplinary Studies.

“I cannot …

2022-May-01-Research Spotlight, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Five East Tennessee State University scientists recently participated in an international study focused on developing new approaches to improve the effectiveness of vaccines.

Research Spotlight

Data from this multi-institutional study, “An adjuvant strategy enabled by modulation of the physical properties of microbial ligands expands antigen immunogenicity,” was published in the journal Cell.

The research focused on modulating the physical properties of fungal sugars, called mannans, to …

2022 May, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2022.

Covid-19 & Broadway: A Comparative Analysis Of The Shifting Marketing Strategies Of Playbill And The Broadway League, Leah Gaffney

Honors College Theses

On March 12th, 2020, all Broadway productions closed their theaters due to the declaration of the Covid-19 global pandemic. This shutdown led to companies in the Broadway industry transitioning to nontraditional marketing strategies. This paper will outline how the Covid-19 pandemic led to changes in strategic marketing decisions and compare the motivations of these decisions for two Broadway companies: Playbill and The Broadway League. Previous literature denotes changes to marketing strategies as a result of other historic events in the
industry, and current news sources provide industry insight into the campaign discussions.Primary research will be conducted through one-on-one structured interviews …

Safety Or Service? Effects Of Employee Prosocial Safety-Rule-Breaking On Consumer Satisfaction, Cass Shum, Ankita Ghosh

Hospitality Faculty Research

The COVID-19 pandemic makes restaurants implement new safety rules. However, because of consumers’ and employees’ resistance, employees may break these rules to improve the service experience. This paper examines how employees’ prosocial safety-rule-breakings (PSRB) affect consumer satisfaction. We propose that PSRB has two competing effects on consumers’ (including both requesters and bystanders) satisfaction via the mediating roles of service performance and perceived safety. We tested our proposed model in two experiments, adopting a 2 (Consumer role: Requesters vs. Bystanders) × 2 (PSRB level: Low vs. High) between-subject experimental design. Our findings suggest that PSRB has a strong negative relationship with …

Finance And Accounting Dual-Degree Proposal, Meghan Finley

Senior Honors Projects

No abstract provided.

Sino-Us Trade War, Erin Torgersen

Senior Honors Projects

China and the United States are unquestionably the two wealthiest economies in the world. These two countries alone account for almost half of the world’s wealth. As these nations battle to become the world's most powerful economy, it is no surprise high tensions have developed to complicate their relationship. China’s economy has been rapidly growing, especially in the last two decades as China is making its way towards the top of the list of strongest economies through its abundance of exports and manufacturing. Alternatively, as the U.S.’s economy has slowly decreased in the last few years, the gap between the …

Big Business, Small Plastic, Hannah Johnson

Senior Honors Projects

No abstract provided.

Impact Of The Quality Of Esg Reporting On Profitability Of Trucking And Oil Companies, Diane Meng

Honors Scholar Theses

A growing number of companies have been providing disclosures regarding ESG issues and goals in their financial reports. Studies have investigated the association between the quality of ESG reporting and the financial performance of various companies, which showed various results. However, the association between the two factors remains unclear. In this study, I examine the relationship between the quality of ESG reporting and the profitability of companies in the trucking and oil industries from 2011 to 2020. I predict that greater quality of ESG reporting results in higher profitability of companies in both industries. Overall, the results of this study …

Broadband Access: Assessing The Digital Divide In East Texas, Manuel Reyes-Loya, Marilyn Young, Joshua Menhennett

Hibbs Newsletter

It is widely known that different individuals have different access to broadband and technology based on their geographic location, which is frequently called “the digital divide”. Broadband is the access to high-speed internet that is alwayson and faster than dial-up access; this can include fiber, wireless, digital subscriber line (DSL), satellite or cable.1 Broadband access does not mean that the homes have completely adopted a broadband service program, but that if they were looking to adopt or purchase a program, it would be available to them. Whereas a household who has a subscription has access to broadband technology, decided to …

The Role Of Perceived Organizational Support In Anxiety And Depression, Chloe Dingens

Honors Projects

This study seeks to explore the relationships between employees’ levels of perceived organizational support (POS) and their levels of anxiety and depression. Eisenberger et al. (1986, p. 500) defines POS as an employee's perception about how much the organization they work for values them and cares about their well-being. It was hypothesized that workers who experience higher POS will report lower anxiety and depression. Survey data were collected from 494 adults who worked an average of 39.9 hours per week (SD = 8.3). Participants completed survey measures of POS, anxiety, and depression, and reported demographics (e.g., job tenure) that were …

Are Lonely Salespeople Costing You Customers?, Valerie Good, Lisa Earle Mcleod

Other Faculty Publications

As customer interactions have shifted to Zoom, sales jobs have become increasingly transactional and lonely. Recent research suggests this is a costly problem that goes beyond a hit to morale: It’s actually causing three problematic behaviors — social awkwardness, impaired memory, and conspicuous overspending on customers — that could damage business performance. The authors offer eight strategies managers can implement to help salespeople feel less lonely and ensure your team is approaching customers with confidence.

Sec Reporting Of Cybersecurity Incidents, Michaela Morosky

Honors Scholar Theses

This paper documents the reporting to the SEC of 197 major incidents of cybersecurity breaches among public firms in the years 2011-2019. My goal is to contribute to the debate on the need to revise the disclosure guidance by evaluating the extent to which cybersecurity breaches are disclosed in SEC filings under the current regulatory regime. In evaluating the individual breaches, I document whether prior to the SEC’s 2022 proposed amendment, firms were already following the SEC recommendation of disclosing material cybersecurity breaches in a timely manner. I find that it is extremely rare for a firm to follow the …

2022-May-01-Etsu Students Named Interns At Barter Theatre, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Three East Tennessee State University students from the Department of Theatre and Dance have been selected as interns at Barter Theatre for the summer.

Seth Buckles

Kailey Kyle

2022-May-01-Etsus Online Mpa Program Provides Flexibility Networking Opportunities, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. – For Katie Gouge, a 2020 University of Tennessee graduate, there were plenty of factors she considered when applying to graduate school. 

Ultimately, she chose East Tennessee State University’s Master of Public Administration program – a decision she is glad she made.  

“The program offers small class sizes and employs professionals from the field to instruct many of their classes,” said Gouge. “The program is also extremely affordable and offers financial resources to most of its students. I was also really able to tailor my classes around my work schedule.” 

Growing and increasingly marketable, ETSU’s online MPA …

2022-May-01-Meet Olivia Long, University Marketing And Communication, East Tennessee State University

ETSU News

Olivia Long just completed her first year as a pharmacy student in Gatton College of Pharmacy at East Tennessee State University. At the same time, she continued working toward her bachelor’s degree in pharmacy studies, taking advantage of Gatton’s Early Admission Pathway, which allows students to work on undergraduate and professional studies concurrently.

“I actually wanted to do pharmacy for a long time,” said Long, who comes to ETSU from Mount Juliet. “I was probably in eighth grade when I realized that I wanted to do that. None of my family members are pharmacists, but my mom is a nurse …

A Strategic Audit Of Seaworld, Rachel Jendro

Honors Program: Senior Projects (Public)

This project is a strategic audit for SeaWorld Entertainment. The purpose of this report is to analyze the firm through multiple different perspectives and analyze the competitive advantage the business is pursuing. The project considers internal and external environments, strategic leadership, organizational structure, and resources to determine if and what type of competitive advantage the firm holds. Furthermore, it considers current events and strategic decisions, and how those relate to the overall strategy. A strategic audit is crucial to understanding the innerworkings of a firm. The factors that were analyzed are interconnected and performing a strategic audit can allow for …

Designing Persuasive Crowdfunding Videos, Hannah H. Chang, Anirban Mukherjee, Amitava Chattopadhyay

Research Collection Lee Kong Chian School Of Business

Voiceover narration is a production technique commonly used in reward-based crowdfunding videos. We posit that in these videos, hearing more narrator voices describing the crowdfunding product can systematically influence consumers’ attention and processing of the message, thereby facilitating persuasion. We employed a multi-method approach, including experimentation, natural language processing, text mining, and machine learning. Results across four studies—including real-world datasets and controlled experiments—show that the effect (1) has consequential, economic implications in a real-world marketplace, (2) is more pronounced when the message is easier to comprehend, and (3) is more pronounced when consumers have the capacity to process the narrated …