Business Commons^™

Marketing Reimagined: The Effect Of Tiktok’S Success On Social Media Advertisement, Ryan Roberts

AUCTUS: The Journal of Undergraduate Research and Creative Scholarship

In 2021, the average TikTok user spent 19.6 hours a month on the platform, equivalent to the time spent by users on the leader of Social Media, Facebook (Sweeney, 2022). This year, TikTok is projected to triple its global advertisement revenues to 11.6 billion dollars, surpassing the 10.44 billion dollars global advertisement take of Snapchat and Twitter combined (Sweeney, 2022). TikTok is one of the most recent and successful social media platforms. It has gained worldwide renown for its unique, rapid presentation of content and addictive structure that has engaged a large audience in a short time. With attention increasing …

The Impact Of Exchange Rate Volatility On International Trade: Evidence From China, Marwa Said Anis Dr., Aya Afify

Business Administration

This paper proposes helpful insights regarding the impact of the exchange rate volatility on international trade.  The focus has been on China using a monthly data from the period of January 2003 to August 2018. This is mainly an attempt to contribute to the ongoing debates about this relationship. Time series analysis is adopted specifically; stationary test, granger-causality test, co-integration and error correlation model and finally the residual test. Results indicate that there is a co-integration relationship among the variables. The error correlation model has shown that both the exchange rate and inflation have a significant negative impact on imports. …

Assessing Univariate And Multivariate Normality In Pls-Sem, Kathy Qing Ma, Weiyong Zhang

Information Technology & Decision Sciences Faculty Publications

Partial least squares structural equation modeling (PLS-SEM) has gained popularity among researchers in part due to its relaxed requirement for multivariate normality. One important step in performing structural equation modeling (SEM) is to test the normality assumption. In this paper, we illustrate how to assess univariate and multivariate normality in PLS-SEM using WarpPLS.

Capacity Building For Organizational Resilience: Integrating Standards On Risk, Disruption And Continuity In The Curriculum, Lisa Greenwood, Dawn Hess, Yewande S. Abraham, Jennifer Schneider

Articles

Disruption is an inevitable factor in business and society, while inability to mitigate and manage risk can cause irreparable damage to business, the economy, and our ways of life. The COVID-19 pandemic has heightened interest in standards-based strategies for risk management and crisis preparedness to enhance organizational and societal resilience. University curricula that integrate national and international standards offer students a rich skill-set for effective performance in their careers. Moving forward, we must cultivate capable professionals who understand the challenges and risks facing society, and who grasp standards and systems for strategic planning, response, and recovery to promote organizational resilience …

Exploring Mexican Attitudes Toward The Front Labeling System For Food And Beverages: A Twitter Analysis, Monica D. Hernandez, Edith Galy

International Business and Entrepreneurship Faculty Publications

Recently, the Mexican government implemented a simple labeling system that would apply to 85% of the food products. The aim of the system is to report high amounts of calories, sugars, sodium, fats and trans fats. Labels are displayed on the front of the package individually or in groups. No studies have been conducted to analyze public attitudes toward the labeling system. In order to fill this gap, the purpose of the study is to conduct an exploratory analysis of the Mexican attitudes toward the new labeling system on Twitter. The Twitter API was used to collect tweets published between …

A Randomized Trial Of Behavioral Nudges Delivered Through Text Messages To Increase Influenza Vaccination Among Patients With An Upcoming Primary Care Visit, Mitesh S. Patel, Katherin L. Milkman, Linnea Gandhi, Heather N. Graci, Dena Gromet, Brigitte C. Madrian

Faculty Publications

Purpose: To evaluate if nudges delivered by text message prior to an upcoming primary care visit can increase influenza vaccination rates.

Design: Randomized, controlled trial.

Setting: Two health systems in the Northeastern US between September 2020 and March 2021.

Subjects: 74,811 adults.

Interventions: Patients in the 19 intervention arms received 1-2 text messages in the 3 days preceding their appointment that varied in their format, interactivity, and content.

Measures: Influenza vaccination.

Analysis: Intention-to-treat.

Results: Participants had a mean (SD) age of 50.7 (16.2) years; 55.8% (41,771) were female, 70.6% (52,826) were White, and 19.0% (14,222) were Black. Among the interventions, …

Finally, It Seems To Be Working – The Evolving Valuation Effect Of The European Union’S Emissions Trading System, Benjamin Lynch, Martha O'Hagan-Luff

Articles

This research examines the market reaction to the publication of firm-specific environmental news for participating firms in the European Union’s Emissions Trading System (EU ETS) during its third phase. Our sample of 123 publicly listed participating firms, located in 21 European countries, accounted for 45.43% of emissions in the EU ETS in 2020. Using an event study methodology during the period 2014–2021, we find that positive news was rewarded with increased returns for publication events related to the latter years of the phase (2017–2020) while it had an insignificant impact for earlier year (2013–2016). This indicates that the EU ETS …

A Simulation-Based Tdabc Model To Manage Supply Chain Costing: A Case Study, Siham Rahoui, John Crowe, Amr Mahfouz

Conference Papers

Effective management of supply chain costing is crucial for decision-making during times of disruption. It provides accurate cost indicators, enabling organizations to adapt to the risks of disruptions and mitigate their adverse effects. The supply chain costing literature has shown that traditional cost accounting approaches are inadequate in addressing the dynamic and complex nature of supply chain performance and the nonlinear behavior of the involved processes. Consequently, this paper presents a simulation-based supply chain costing framework that integrates discrete event simulation and time-driven activity-based costing to explore the dynamics of management accounting tools in a real context with all their …

Digital Platforms And Entrepreneurial Support: A Field Experiment In Online Mentoring, Saurabh A. Lall, Li-Wei Chen, Dyana P. Mason

Management Faculty Publications

The benefits of entrepreneurial mentorship are well documented, but there is limited research on how entrepreneurs connect with mentors, especially in digital settings. We partnered with an online platform that connects entrepreneurs to potential mentors to conduct a field experiment in online mentoring. Drawing on literature on entrepreneurial mentorship and Social Cognitive Theory, we compared the effects of three interventions on the likelihood of reaching out and making a connection with a mentor in a digital setting. We find that showing entrepreneurs a video of a successful mentor–mentee relationship increases the chances that they will reach out to a potential …

2023-January-01-Clemmer College Offers Free Counseling Services To The Community, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Clemmer College is offering counseling and mental health support to students, faculty, staff and members of the community through the Department of Counseling and Human Services’ Community Counseling Clinic (CCC). There is no cost to utilize these services. 

“Our team has been hard at work to get the doors to the CCC back open following the COVID-19 pandemic, and we’ve finally re-opened our doors last semester,” said Christy Oaks, director of the CCC. “Now, we are able to offer counseling services to community members who might not be able to access services otherwise. Having the opportunity to …

2023-January-01-Complete Financial Aid Documents As New Year Begins, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – As the New Year begins, officials at East Tennessee State University urge current and potential college students to make sure they are putting themselves in the running for financial aid opportunities.  

“We know the financial aid process can seem intimidating,” said Catherine Morgan, director of the Office of Financial Aid and Scholarships at ETSU. “That is why we have dedicated, caring staff who stand ready to help you and your family.”  

 

Why it matters 

The Free Application for Federal Student Aid (FAFSA) is a student’s path to all federal financial aid, and it is also the first …

2023-January-01-Etsu Announces 'Three Emerging Writers' Event, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Several talented poets are coming to East Tennessee State University in early February as part of the “Three Emerging Writers” series hosted by the Bert C. Bach Written Word Initiative and the Department of Literature and Language.

The event is Wednesday, Feb. 8, on the third floor of the D.P. Culp Student Center. A roundtable discussion runs from 1:40-3 p.m., and a poetry reading and audience question-and-answer session starts at 4 p.m.

“This popular event offers both our students and the community the opportunity to engage with successful writers who are in an early phase of …

2023-January-01-Etsu Storytelling Presenting Story Slam, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University invites the public to the start of the new season of Re-Generation Story Slam at 7:30 p.m. (doors open at 7 p.m.) on Thursday, Jan. 26, in Johnson City.
 
Happening at The Down Home, located at 300 W. Main Street, this month’s theme is “expectations.” Participants are encouraged to share stories about yearning, anticipation, waiting or things working out in unanticipated ways.
 
“Each Re-Generation Story Slam is completely unique and exhilarating,” producer and graduate assistant Cory Howard said. “Listening to someone share a story from their life on stage, whether funny or profound, …

2023-January-01-Researchers Discover 'Horned' Turtle, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The Gray Fossil Site, overseen by the Don Sundquist Center of Excellence in Paleontology at East Tennessee State University, preserves a five-million-year-old ecosystem once home to rhinos, mastodons, red pandas and many more extinct species. Among the most common fossil animals found at the site are turtles.

Researchers have now identified an extinct species of painted turtle, one that is entirely new to science and unique to the Northeast Tennessee site. Scientists named it Chrysemys corniculata, or the “horned painted turtle.” The name comes from a conspicuous pair of pointy projections on the front edge of …

2023-January-01-Meet Kristen Surles, University Marketing And Communication, East Tennessee State University

ETSU News

While growing up in McMinnville, ETSU doctoral student Kristen Surles became involved in community service through her church and school. While she didn’t know it at the time, the yard work she did for the elderly and disabled in her hometown and planting trees was the start of her journey toward a career in public health. Summer service trips with her church involving home repairs and other tasks led to a job for three summers with Group Cares, during which she traveled the country and worked on projects in 38 states. 

“That instilled in me the drive to help people …

2023-January-01-Local Trains Focus Of Etsu's Heritage Day, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Local lines will be the focus of this month’s Heritage Day, happening Saturday, Jan. 28, at East Tennessee State University’s George L. Carter Railroad Museum. 

The event runs from 10 a.m.-3 p.m. 

“The Lil’ Chicago name once was slang for Johnson City due to the rail traffic that once came through town,” said Geoff Stunkard, the coordinator of the Heritage Day program. “Both the Southern Railway and the Clinchfield had mainlines, small yards and industries they serviced here, while the original Tweetsie, the ET & WNC shortline, was headquartered here as well.” 

During much of the …

2023-January-01-American Folk Music Focus Of Talk At Etsu, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Kalia Yeagle, a musician and artist, will present “Tradition, Innovation and Power: The Women of American Folk Music” in a talk at East Tennessee State University early next month. 

The event, free and open to the public, is part of the “Women on Wednesdays” lecture series sponsored by the ETSU Women’s, Gender and Sexuality Studies Program. It takes place on Zoom (817 3675 0048) at noon on Wednesday, Feb. 1. 

“Women have always been central to old-time music – in the home and on the stage – and as instrumentalists and singers, preservers of this music, activists, …

2023-January-01-Campus And Community Events To Celebrate The Legacy Of Mlk Jr, University Marketing And Communication, East Tennessee State University

ETSU News

Numerous events are scheduled on campus and in the community to commemorate and celebrate the legacy of Dr. Martin Luther King, Jr.

On-Campus Events

The following on-campus events are coordinated by ETSU's Mary V. Jordan Multicultural Center. For more information about events coordinated through the Multicultural Center, call (423) 439-5872 or email [email protected].

MLK Legacy Program

January 13 from 11:30 a.m. to 12:30 p.m. 
Location: Alumni Bell Tower
Rain Location: Burgin Dossett Hall, 2nd Floor

Cake-Cutting Celebration

January 17 from 11:00 a.m. to 2:00 p.m. 
Location: D.P. Culp Student Center, 1st Floor

Day of Service

January 16 from 9:00 …

2023-January-01-Award-Winning Chanticleer Coming To Etsu Feb, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Heralded by “The New Yorker” as the “world’s reigning male chorus,” Chanticleer is coming to East Tennessee State University next month.

Chanticleer

The concert is Tuesday, Feb. 28, at 7:30 p.m. at the ETSU Martin Center for the Arts. 

“Having this Grammy Award-winning ensemble come to the Appalachian Highlands is a true delight,” said Dr. Alan Stevens, chair of the Department of Music. “Get your tickets now for the group known around the world as ‘an orchestra of voices.’ ” 

Founded in San Francisco in 1978 by Louis Botto, Chanticleer quickly took its place as a prolific …

Building An Honors Community That Values And Celebrates Faculty, Kristine A. Miller

Journal of the National Collegiate Honors Council Online Archive

The National Collegiate Honors Council’s “Shared Principles and Practices of Honors Education” (2022) outlines the level of commitment, pedagogical innovation and inclusivity, mentoring, and intellectual leadership that honors programs and colleges expect from their faculty. These high expectations require institutional support structures that compensate faculty fairly, foster ongoing professional development, and build a sense of belonging and community in honors. Emphasizing the importance of faculty who teach, mentor, and guide honors students on their educational journeys, the author draws on firsthand experience to offer specific ideas about how to engage and reward honors faculty. The essay suggests that building a …

Vulnerable Customers' Perception Of Corporate Social Responsibility In The Banking Sector In A Post-Crisis Context, Diego Monferrer Tirado, Lidia Vidal-Melia, John Cardiff, Keith Quille

Articles

This research aims to determine to what extent corporate social responsibility (CSR) actions developed by bank entities in Spain improve the vulnerable customers' emotions and quality perception of the banking service. Consequently, this increases the quality of their relationship regarding satisfaction, trust and engagement.

Impacts Of Covid-19 And The Policy Responses On The Aviation Industry., Islam Ahmed

Publications and Research

The objective of this paper is to explain the causal relationship between the impact of COVID-19 on the aviation sector and the policies initiated by the aviation authority such as the International Air Transport Authority (IATA), International Civil Aviation Organization (ICAO), the European Union Aviation Safety Agency (EASA) and the Federal Aviation Authority (FAA). COVID-19 affected every sector of the business world, and obviously, the aviation sector was not out of its effects. According to the Director General and CEO Alexandre de Juniac, “The aviation industry is in crisis. Our business connects people. But owing to efforts to control the …

Theorizing International Business In Africa: A Roadmap, Paul Vaaler

Articles

International business in Africa is complicated by colonial history, late internationalization, and the growing interest of various foreign powers in Africa and its resources. We share key indicators about African countries and offer a conceptual map to help make sense of this complex scholarly terrain. We distinguish between three types of multinational enterprises (MNEs) operating in sub-Saharan Africa: Advanced MNEs (from high-income previous colonial and non-colonial countries), Emerging MNEs (from middle-income countries both inside and outside the region) and Nascent MNEs (from low-income African countries). We show how these distinct types of MNEs provide different development opportunities, how they engage …

Swosu Research And Scholarly Activity Fair 2023, Swosu Office Of Sponsored Programs

SWOSU Research and Scholarly Activity Fair Programs

On behalf of the members of the University Research and Scholarly Activity Committee (USRAC) and the Office of Sponsored Programs (OSP) at Southwestern Oklahoma State University (SWOSU) - Welcome to the Thirtieth SWOSU Research and Scholarly Activity Fair! There are 77poster presentations and 2 oral presentations involving over 130 student and faculty researchers, writers, presenters, artists, collaborators, and faculty sponsors encompassing activities from the SWOSU College of Pharmacy; SWOSU School of Nursing & Allied Health Sciences; and SWOSU Departments of Allied Health Sciences; Art, Communication & Theatre; Biological Sciences; Business; Computer Science; Chemistry & Physics; Engineering Technology; Language & Literature; …

2023 Crummer Truist Portfolio Recommendations: Crummer Investment Management 24th Anniversary, Davis Moshier, Matej Susec, Sarah Butterfield, Judith Laskowski, Nicholas Disa, Miguel Castro Morales, Jaxon Mills, Zak Abed

Crummer Truist Portfolios

We would like to thank you for your service to the Crummer Truist Portfolio. Without your participation, Crummer students would not benefit from the unique insight you bring to managing an active portfolio. We have been fortunate to listen and learn from some outstanding guest speakers who have been generous with their time and expertise: Phillip Rich, Chief Investment Officer, Seaside Bank; Sarah Passero, Senior Consultant, EY; Shawn Fletcher, Financial Analyst, The Walt Disney Company; Ryan Abronski, Venture Capital Associate, Morgan Creek Digital; Robert Zhang, Senior Research Analyst, DePrince, Race and Zollo; Dr. William Seyfried, Professor, Crummer Graduate School of …

Bibliography, Trini Stickle

Faculty/Staff Personal Papers

Bibliography of publications by Trini Stickle.

Hiding In Plain Sight: How Imperfect Ingredient Transformation Impact Consumer Preference For Rescue-Based Food, Anna De Visser-Amundson, John Peloza, Mirella Kleijnen, Aylin Aydinli

Marketing & Supply Chain Faculty Publications

Rescue-based food (RBF) – food products often made from ingredients that are not able to be sold due to aesthetic imperfections – represent an opportunity to reduce food waste. However, despite consumers’ desire to act prosocially, preference for such products is negatively impacted by the perception that the imperfect ingredients reduce the quality of RBF. Across two studies, one field study and one controlled experiment, we demonstrate that a higher level of ingredients transformation can positively impact demand for RBF. Specifically, when the transformation makes the physical appearance of the initial imperfect ingredients less discernable (e.g., pureed) consumer demand increases …

Expanded Tax Incentives For Energy-Efficient Construction And Improvements, Martin A. Goldberg, James N. Mohs

Accounting Faculty Publications

The Inflation Reduction Act of 2022 (the Act), included an array of tax-law changes that may not have gotten the attention they deserve.

There are several reasons why for many these changes may have been under the radar. First, as part of a much larger legislative package, much of the attention has been given to the ongoing political debates rather than individual provisions. In fact, the Act is part of a larger political saga. It's a scaled-down version, and immediate successor, to the Build Back Better Act which passed in the House of Representatives in 2021 but failed to pass …

Current Trends In Corporate Tax Inversions, James N. Mohs, Martin A. Goldberg, Rajendra Shrestha

Accounting Faculty Publications

The objective of this paper is to describe how changes in corporate tax rates affect the relocation of Corporations to lower tax jurisdictions. Historically, there was a direct correlation between high tax rates and the relocation of Corporations to lower tax jurisdictions. By further examining the relationships that tax rate cuts may have on future onshoring relocations and how changes in government tax policies will affect the relocation of multinational corporations to avoid or minimize tax liabilities. This paper extends the work of Mohs, Goldberg, Butler, and Heath (2016), which noted that there is a correlation between divergent tax rates. …

The Hr Connection, Georgia Southern University

Human Resources Newsletter

Annual Performance Evaluations

Fire Safety Tips

Recruiting Self Service

Wellness Corner

Conflict of Interest Disclosure

Faculty & Staff Housing