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2023-March-01-Etsu Expands Focus On Community-Engaged Learning And 'Real-World' Experience, University Marketing And Communication, East Tennessee State University

ETSU News

A partnership with the Johnson City Police that allows students to shadow officers. 

A project with Bristol’s Steele Creek Park where students organized a natural history of the park.  

Work with the ETSU Research Corporation that afforded students the opportunity to create webpages and produce videos and social media advertisements for a large-scale event. 

For those who think college is all about required reading and lectures, East Tennessee State University is urging them to think again. 

These projects and many more are at the center of ETSU’s focus on providing community-engaged learning opportunities as part of the institution’s Quality Enhancement …

2023-March-01-Etsu Announces Entrepreneurial Competition, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – A “Shark Tank” style entrepreneurship competition offers East Tennessee State University students and faculty the unique opportunity to win seed money for their innovative ideas.   

The iBUCS Student Venture Pitch Competition, hosted by the College of Business and Technology, allows participants who enter the contest to develop a business plan and pitch that idea to a distinguished panel of judges. 

The iBUCS pitch competition empowers participants with a passion for start-ups to develop their idea into a pitch deck, or they can do so as part of a team. Up to $6,000 in cash awards is …

2023-March-01-Esports Head Coach Accepted Into Prestigious Course, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Class is in session for East Tennessee State University’s Varsity Esports team Head Coach Jeff Shell. Shell, who has led the team since November 2019, has been accepted into a course taught by Parth Naidu, an integral figure in the advancement of the gaming community. 

Naidu is the former head coach and general manager of Team SoloMid (TSM), the world’s largest professional esports organization. Naidu has since launched his own company, SIDO, a distinctive research and consultancy group. The company is focused on a long-term approach to esports with a goal of proving the possibility to create …

2023-March-01-Etsu Secures Respected Military Friendly Designation, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – After almost 12 years of active duty in the United States Marine Corps, Jake Berens wanted to pursue a career in medicine. 

The health sciences major, now the president of the ETSU Student Veterans of America, started classes at ETSU in January 2022.

Veterans Day Ceremony at ETSU

“The Office of Military and Veteran Services at ETSU consists of an incredible team of veterans whose passion has been instrumental in improving the veteran and military-affiliated student experience on campus,” he said. “The work that this office does is remarkable, and the value is impossible to measure for …

Creating The Capacity For Digital Government, Cheow Hoe Chan, Steven M. Miller

Asian Management Insights

This article explains how a well-thought-out data policy, supported by a tech stack and cloud infrastructure, an agile way of working, and coordinated whole-of-government leadership, are fundamental to successful government digital transformation efforts, as exemplified by the Singapore government’s digital journey. As part of explaining how to create the capacity for digital government, the main sections of this article cover:

• The origins of GovTech
• How thinking big, starting small and acting fast is a practical strategy for organisational learning
• The importance of horizontal platforms and other enablers of a horizontal approach
• Data architecture and policy
• “Shifting left” with internal technology …

Steering Steadily In The Post-Pandemic World, Chartsiri Sophopanich, Chin Tiong Tan

Asian Management Insights

Chartsiri Sophonpanich, President of Bangkok Bank, speaks with Tan Chin Tiong about the future of banking in Thailand and the region as the world slowly emerges from the COVID-19 pandemic.

Harnessing The Power Of Video Ads, Linyi Li

Asian Management Insights

In digital advertising, video ads as a top-of-funnel function have a longer-lasting efect than display and search ads on a consumer's consciousness.

Autism In The Workplace, Gundars Kaupins

Management Faculty Publications and Presentations

Autism is a lifelong, genetic disorder that creates communication challenges, including social-emotional reciprocity, nonverbal communicative behavior deficits, and relationship struggles; restricted or repetitive behavior patterns and interests; and sensitivity to sensory inputs.1 This disorder presents a range of conditions, known as the autism spectrum, which spans from “low-functioning” individuals, who have significant speech challenges, to “high-functioning” individuals, who can communicate but have other social and behavioral challenges; high-functioning autism has traditionally been called Asperger’s syndrome. This disorder has become more of a mainstream topic, with television shows and movies, such as The Good Doctor and Rainman, depicting characters on …

Issue 4, Fire & Ice, Joseph Leszczynski

Thrive

No abstract provided.

Will The Reddit Rebellion Take You To The Moon? Evidence From Wallstreetbets, Ryan G. Chacon, Thibaut G. Morillon, Ruixiang Wang

School of Business

In early 2021, several stocks receiving attention from retail traders known as “meme stocks” soared in value. A primary source of information regarding these stocks is from the social media platform Reddit, specifically from a subreddit known as WallStreetBets (WSB).This paper investigates whether a simple and easily implementable trading strategy following the WallStreetBets (WSB) subreddit can produce alpha. We document no evidence this is the case. Though we do observe a positive relation between WSB submissions and abnormal trading volume, we find that a portfolio that goes long buy recommendations and short sell recommendations each day is not profitable on …

2023-March-01-Ben And Jerry's Co-Founder Speaking At Etsu Civility Week, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University will soon celebrate Civility Week, an intentional period of connection, conversation and reflection on the university community’s core values.

The event begins Thursday, March 23, and runs through Tuesday, April 4.

Among this year’s speakers is Jerry Greenfield, co-founder of Ben & Jerry’s Ice Cream. His best-selling book “Ben & Jerry’s Double-Dip: How to Run a Values-Led Business and Make Money, Too,” which he wrote with fellow Ben & Jerry’s co-founder Ben Cohen urges a values-led business that benefits communities.

Greenfield will speak at 6:30 p.m. on Tuesday, April 4, at the ETSU …

2023-March-01-Etsu Will Celebrate Disability Awareness With March Event, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University will celebrate disability awareness in a special program on campus this week. 

The event is happening Friday, March 10, from 10 a.m.-4 p.m. in the D.P. Culp Student Center Cave. 

“We are thrilled to host this event as a way to bring awareness to students on campus with differing disabilities, as well as the services available on campus and potential career paths,” said Jacy Sims, president of the Rehabilitative Health Sciences student organization. 

Several organizations will be present to highlight accessibility and share stories. The public is welcome at this free event. 

“Disability awareness is everybody’s …

2023-March-01-Etsu's Center For Cinema Hosting Events, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The East Tennessee State University Center for Cinema will present “territoriality,” a weekend event consisting of film screenings and workshops. This marks the center’s third time employing film as a catalyst for conversation, education and action. 

On Friday, March 31, there will be three films shown at the Wallace Theatre, located at 215 E. Main St. in Johnson City, starting at 7 p.m. Jami Bennett’s “Ten by Ten,” Patrick Bresnan’s “Rabbit Hunt” and Nick Crockett’s “Timber!” will be screened. A panel discussion will follow the screenings to discuss food, place and culture. The discussion will be moderated …

2023-March-01-Etsu Trio Students Win State Competition, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Students from East Tennessee State University’s Upward Bound have impressively captured a state competition.  

ETSU students won the Tennessee TRIO Upward Bound Scholars Bowl and will now represent the state in the Southeastern Association of Educational Opportunity Program Personnel in late April. They will compete against state champions from Alabama, Florida, Georgia, Kentucky, Mississippi, North Carolina and South Carolina. 

The ETSU students are:  

• 
  
  Abby Rowland (Dobyns-Bennett High and captain)  
• Hope Conover (Hampton High)
• Cooper Curtis (Sullivan East High)
• Simon Eller (Hampton High)
• Aidan Lambert (Hampton High)  
• Tori Casbeer (Hampton High)
• Logan Brochu (Hampton High)  
• Diego Gomes-Ramos (Sullivan …

2023-March-01-Go Beyond Project Earth, University Marketing And Communication, East Tennessee State University

ETSU News

For more than a decade, the ETSU-Eastman Valleybrook Campus has been home to pioneering public health programs that were featured in a national journal, Wildnerness & Environmental Medicine.

The ETSU-Eastman Valleybrook campus, located on Pickens Road in Kingsport, houses the ETSU College of Public Health’s nationally award-winning Project EARTH curriculum and the Niswonger VILLAGE, the only public health simulation lab of its kind in the country that replicates how people live and work in low-resource settings. 

“When you think of higher education, you think of classrooms and office spaces,” said Harrison Ihrig, a graduate student in the ETSU …

2023-March-01-Etsu's Cybersecurity Team Achieving Success, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY - For years, experts have warned that cybersecurity should be taken seriously. East Tennessee State University students are doing just that.
 
The university’s cybersecurity team has earned a prestigious honor, placing third in the regional round of the 2023 Southeast Collegiate Cyber Defense Competition. The competition featured 33 teams, with only the top eight moving to the regional round.

ETSU's cybersecurity team

“Compliments to Dr. Biju Bajracharya and the team for their success to date. ETSU’s cybersecurity program is preparing students to meet the demands of the contemporary business environment and help organizations secure their valuable resources,” said …

2023-March-01-Meet Ethel Ngene, University Marketing And Communication, East Tennessee State University

ETSU News

“I’m very invested in rural health, in underserved populations, because I, for one, came from that background,” said Ethel Akuabata Ngene, who found what she was looking for at ETSU’s Gatton College of Pharmacy. “They are very invested in rural education and making sure that we are prepared to take up the challenges involved as pharmacists in rural environments or underserved populations.”

Ngene grew up in the small village of Akwuke, Nigeria, and was inspired by the dedication and sacrifice of her widowed mother, who went back to school to earn a bachelor’s degree and became a teacher to provide …

2023-March-01-In All She Does- Positivity, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – A partnership with Taylor Swift. Producing street art for Super Bowl 2020. Crafting murals and launching a viral #WhatLiftsYou social media campaign following the devastating school shooting in Parkland, Florida.   

Kelsey Montague, one of the best-known illustrators in the world, has taken her creative craft across the globe.  

Add East Tennessee State University and Johnson City to her portfolio.  

Montague finished painting a mural at the university earlier this week. Located near the Ballad Health Athletic Center (Mini-Dome) and the parking garage, the navy and gold mural features design elements unique to both ETSU and the region: …

Is That An Opportunity?: Global Versus Local Processing Of Technological And Socioeconomic Constraints, Eric Shaunn Mattingly, Manju K. Ajuja, Andrew S. Manikas, Trayan N. Kushev

Management Faculty Publications and Presentations

Opportunity beliefs lead entrepreneurs to explore or walk away from opportunities. The dominant process for explaining opportunity beliefs is structural alignment theory’s analogical problem solving of information. Information can be conceptualized according to its structure with some information presented as separate pieces of information (local) and others as aggregated information (global). We conducted an experiment with 116 upper-level managers and engineers, and found that structural and procedural similarities between technologies and socioeconomic conditions of markets drive opportunity beliefs. We found that the constraining effects of technological and socioeconomic differences on opportunity beliefs are contingent on individuals’ global versus local processing.

The Semiconductor Industry: A Revolutionary Market In America, Manuel Reyes-Loya, Cecilia Cuellar

Hibbs Brief

In this issue of the Hibbs Brief, we discuss current and expected aspects associated with the semiconductor industry in the world and the United States. Also, we provide reasons why we believe this industry could become a great economic development opportunity for East Texas.

Towards A Design Space For Storytelling On The Fashion Technology Runway, Sydney Pratte, Anthony Tang, Shannon Hoover, Maria Elena Hoover, Matt Laprarie, Catherine Larose, Lora Oehlberg

Research Collection School Of Computing and Information Systems

Fashion is driven by a narrative, i.e. a story or idea that the designer wants to convey to the audience. Fashion-tech now adds another dimension to this narrative through dynamically changing aspects of the garments. Many factors of presentation in a runway show affect how fashion-tech garments communicate a story to the audience. In this pictorial, we review a set of twenty-eight storytelling fashion-tech garments. We identify, catalogue, and categorize the factors designers used to convey stories to the audience from the runway. The design space consists of three levels: (1) the artifact-level, (2) the viewer-level, and (3) the context-level. …

El Vínculo Entre La Literatura Y La Buena Publicidad En Varios Anuncios Del Mundo Hispanohablante (2017 - 2022), Carter Kane

World Languages and Cultures Student Papers and Posters

El anunciante más conocido en todo el país de España, cuyo nombre es Luis Bassat, es el fundador de la agencia más prestigiosa Ogilvy España. Bassat escribió el Libro Rojo de la Publicidad, una guía de la disciplina publicitaria que resume todo de lo que Bassat ha aprendido a través de su carrera distinguida de más de 47 años. Asimismo de muchos otros temas, este libro denota 10 consejos a los anunciantes del día actual para mantener la buena publicidad. Este ensayo va a utilizar esos consejos como una rúbrica para examinar el uso de la literatura en la creación …

A Cross-Cultural Analysis Of Ridesharing Intentions And Compliance With Covid-19 Health Guidelines: The Roles Of Social Trust, Fear Of Covid-19, And Trust-In-God, Md Nazmus Sakib, Fuad Hasan, Md Al-Emran, Reto Felix

Marketing Faculty Publications

Ridesharing services such as Uber and Lyft have been substantially affected by the ongoing COVID-19 pandemic. Drawing on social capital theory, the current research investigates how social trust relates to three types of trust in compliance with COVID-19 guidelines and consumers' ridesharing intentions. Analyzing data from two economically and culturally distinct countries, the results suggest that social trust positively affects trust in platform companies' compliance with COVID-19 guidelines (TPC), but not (or to a lesser extent) trust in drivers' (TDC) and other riders (TRC) compliance with COVID-19 guidelines in both the United States and Bangladesh. Importantly, TPC, TDC, and TRC …

2023-March-01-Dr. Holly Wei Awarded 'Book Of The Year' By American Journal Of Nursing, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University’s Dr. Holly Wei earned a 2022 Book of the Year Award from the American Journal of Nursing (AJN), considered the profession’s premier journal.

The leadership textbook titled “Visionary Leadership in Healthcare: Excellence in Practice, Policy, and Ethics” was the first-place winner in in AJN’ “Nursing Management and Leadership” category. Wei is a professor and associate dean for Research and Scholarship at ETSU’s College of Nursing. She co-authored the book with Dr. Sara Horton-Deutsch, director of the University of San Francisco and Kaiser Permanente Partnership.

The award-winning book challenges nurse leaders to look to …

2023-March-01-This Charismatic Critter Evolved A Unique Lifestyle, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Take a stroll through a desert in western North America, and you might spot a tiny hopping rodent with enormous ears. Kangaroo rats and kangaroo mice are well-adapted for life in dry habitats, but their distant ancestors were not.  

Now, thanks to a new fossil discovered in Oregon, researchers have a clearer picture of how and why these charismatic critters evolved their unique lifestyle. 

This fossil was identified as a new species in a study published in the journal PeerJ. Dr. Joshua Samuels, associate professor in the East Tennessee State University Department of Geosciences and curator at …

Multi-Resolution Analysis With Visualization To Determine Network Attack Patterns, Dong Hyun Jeong, Bong Keun Jeong, Soo Yeon Ji

Management and Decision Sciences

Analyzing network traffic activities is imperative in network security to detect attack patterns. Due to the complex nature of network traffic event activities caused by continuously changing computing environments and software applications, identifying the patterns is one of the challenging research topics. This study focuses on analyzing the effectiveness of integrating Multi-Resolution Analysis (MRA) and visualization in identifying the attack patterns of network traffic activities. In detail, a Discrete Wavelet Transform (DWT) is utilized to extract features from network traffic data and investigate their capability of identifying attacks. For extracting features, various sliding windows and step sizes are tested. Then, …

“High” Innovators? Marijuana Legalization And Regional Innovation, Stephanie Cheng, Pengkai Lin, Yinliang Tan, Yuchen Zhang

Research Collection School Of Accountancy

The past three decades have witnessed a tremendous shift in public health policies towards marijuana legalization in the U.S. Adopting the process-based view of innovation, we hypothesize that marijuana's increased use and related consequences after its legalization affect innovators’ behavior and social environment during the innovation process, which in turn impacts regional innovation. Utilizing the staggered adoption of medical marijuana laws by 20 states between 1996 and 2013 as a quasi-experimental setting, we find that legalizing medical marijuana reduces the overall output of regional innovation, as proxied by patents’ total forward-citation count aggregated by innovator location. Further analyses decomposing the …

Nurturing Accountants With The Right Expertise For The Green Economy, Holly Yang, Jiwei Wang

Research Collection School Of Accountancy

In a commentary, SMU Associate Professor of Accounting and Co-Director (Academic Research) of School of Accountancy Research Holly Yang, and SMU Associate Professor of Accounting (Practice) Wang Jiwei, who is also Programme Director of Master of Professional Accounting and Master of Science in Accounting, highlighted the need to quickly equip the next generation of accountants with sustainability knowledge as sustainability reporting becomes an integral part of any organisation’s sustainability efforts. They discussed how integrating sustainability into the curriculum will nurture a new generation of accounting graduates suited for existing and upcoming positions in sustainability, and shared that at SMU, all …

Pakistan's Economy Under Musharraf, Ishrat Husain Dr.

Faculty Research - Newspaper and Magazine Articles

Economic achievements during President Musharraf's regime are often dismissed outright due to abhorrence of military rule, the imposition of emergency in 2007, Pakistan's involvement in the Afghanistan war, open tussle with the judiciary, and the quest to get elected in uniform. This article is an attempt to provide a first-hand, data-driven account of the economic record of the period 2000-2008, covering macroeconomic stabilization through IMF arrangements, debt re-profiling through Paris Club, aggressive privatization yielding $3 billion, financial sector reforms, fiscal consolidation, and trade liberalization that resulted in GDP growth of approximately 6.3 percent per year, poverty headcount falling from 34 …

Sophisticated Vs. Rugged: Examining Gendered Brand Communication Styles And Social Media Engagement, Joanne T. Cao, Jamye Foster, Gallayanee S. Yaoyuneyong, Lacey K. Wallace

Faculty Publications

Advertising and marketing managers understand that not all brands need to be on social media, but what is not clearly understood is consumers’ engagement expectations for brands that are on social media. Therefore, this study investigates the impact of brand personality, specifically sophisticated and rugged brands, and gendered communication styles on consumers’ expectations of social media engagement. A scenario-based experiment is performed to test the hypotheses using a mock brand. The main study consisted of a Qualtrics consumer panel, and a MANOVA was utilized to examine three components of social media engagement (consumption, contribution, and creation) on the two brand …