Business Commons^™

Student Satisfaction With Learning Experience And Its Impact On Likelihood Recommending University: Net Promoter Score Approach, Musa Pinar, Coleen Wilder, Matthew Luth, Tulay Girard

AMTP Proceedings 2023

Universities, just like any business, realized the importance and relevance of student satisfaction as well as getting recommended by their students for their long-term success, survival, and growth. This study intends to examine university students’ satisfaction with various aspects of their college learning experience, recommending a university as measured by Net Promoter Score (NPS), and the influence of factors related to student satisfaction on the likelihood of recommending the university. The results of the survey based on 220 responses from current students identify students’ satisfaction with the factors included in the study, where students had the highest satisfaction with feeling …

Analysis Of Collegiate Athlete Social Media Engagement On Instagram, Noelle Magann

AMTP Proceedings 2023

Since its founding in 2010, Instagram has developed into one of the world's largest social media platforms. In 2022, $33.3 billion was spent on instagram advertising by companies, firms, etc. Additionally, almost $5 billion was spent on Influencer marketing in 2022, a 27.8% increase from 2021 and a 34.7% increase from 2019. These statistics show the vast importance influencers have on marketing in today's business world and society as a whole. For this project, I looked into the engagement rates of SunBelt Football athletes. I used at least 2 athletes from each university that had over 1,000 followers on instagram, …

2023-04-00 Newsletter, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress newsletter from April of 2023.

Tracking The Donor Dollar: A Critical Examination Of Ngo Impact, Joshua Werth

Senior Honors Theses

Non-governmental organizations (NGOs) comprise the backbone of civilization. Whether intended or not, governments fail to improve social situations, financial standings, and spirituality comprehensively. NGOs attempt to cover these areas. From Angola to Zambia, countless NGOs exist around the world; however, many fail due to a misplaced focus internally on the annual donations received rather than externally on the disenfranchised. Additionally, even if NGOs manage to stay afloat, they will need help procuring funds and then distributing those resources with the most effective impact for the impoverished. The honors thesis proposed will attempt to determine more effective impact measurements for NGOs, …

Women: Radically Glorified, Oppressed, Or Set Free?, Easton Finger

Senior Honors Theses

A woman’s identity in society has often been debated, starting from the beginning of time. The answer to this identity question has been sought in systems ranging from oppression, slavery, radical feminism, and over-exaltation of power. This thesis suggests that the value of women and their role is not found in those systems but in the knowledge of their Creator. Two questions will be posed, including how women’s identity has been previously defined and can a woman’s identity be found in her Creator God. The history of women in biblical times will be reviewed, as well as how Christ valued …

Legitimate Business As Mission Ventures And Effective Witness, Summer Rogers

Senior Honors Theses

This thesis discusses the practice of missionaries creating cover businesses solely for visa purposes, which brings a dishonest presence and harms the ministry. In contrast, Business as Mission (BAM) is a strategic business model to bring the gospel overseas through social, economic, and spiritual impact. Through a literature review, best practices for legitimate BAM ventures are explored based on studies done by BAM professionals and experts. Research shows that Christian businesspeople can establish an authentic image and credible witness through BAM businesses that are integrated into the local community, generate a profit, and incorporate biblical principles into business operations. BAM …

How Observed Customer Mistreatment Of Supervisors Affects Employees’ Service Sabotage: A Cross-Cultural Examination From The Deontic Justice Theory, Wen Jiang, Cass Shum, Hyounae (Kelly) Min, Ye Ding

Hospitality Faculty Research

Research on customer mistreatment has focused on victims’ perspectives with scant research on third-party observers’ reactions, especially their reactions to customer mistreatment of supervisors. Drawing on the deontic justice theory, this research investigates how and when customer mistreatment of supervisors impacts frontline employees. Using a mixed-method of three studies (experiment, time-lagged survey, field survey) from two countries (the U.S. and China), this research demonstrates the spillover effects of customer mistreatment of supervisors on employee’s service sabotage via moral anger. Study 1 showed that hospitality employees’ moral anger mediated the relationship between customer mistreatment of their supervisors on employees’ service sabotage. …

Light Bulb Moments: Where Do Student Entrepreneurs Get Their Ideas, Stern Neill, Mark Bieraugel

Marketing

Understanding how to support creative ideation is an important, yet, elusive, issue for marketing educators. To shed light, this study proposes ideation as a malleable state influenced by “outside-the-brain” resources. By examining venture concept ideation, this study captures the ideation–environment relationship using experience sampling to tap into the daily lives of student entrepreneurs. The findings identify how entrepreneurial ideas emerge from specific external interactions and engagements, which are contextualized using two Japanese conceptualizations of space, ba (場) and ma (間). The results inform both marketing education and entrepreneurial marketing.

'99-To-1’ Property Deals: Stamp Duty Avoidance Or Honest Mistake, Vincent Ooi

Research Collection Yong Pung How School Of Law

This article explains in detail the legal issues surrounding the recent ABSD audit and how exactly the general anti-avoidance rule and the stamp duty avoidance surcharge in the Stamp Duties Act 1929 can be invoked by the IRAS.The article highlights the fact that it may not be enough for a property buyer to show that the '99-to-1' holding was intended to enable the buyer to qualify for a home loan and not 'for stamp duty avoidance'. The property buyer must be able to answer the additional question of why the transfer of the property is 'staggered' in two stages and …

Building A Society Of Trust: Innovation And The Future Of Youth Employment In Jordan, Pierre Cativiela

Independent Study Project (ISP) Collection

The word startup is perhaps an unlikely word that comes to mind when discussing shifting dynamics in the Middle East – this is rapidly changing. In the past two decades, Arab entrepreneurs have emerged from across the region as key players in the paradigm of national economic visions. Within these plans, innovation will become the epicenter for public-private partnerships. Such collaboration will contribute to tackling youth unemployment, the region’s most pressing contemporary problem, as well as diversifying local economies. The research delves into the complexities and history of entrepreneurship in Jordan as one of the region’s pioneering nations, examining the …

El Trabajo De Las Mujeres: Los Impactos Del Feminismo Socialista En La Organización Sindical De Buenos Aires Después De La Crisis Orgánica De 2001 / Women’S Work: The Impacts Of Socialist Feminism On Buenos Aires Union Organizing Following The 2001 Organic Crisis, Elise Williamson

Independent Study Project (ISP) Collection

En diciembre de 2001, en Argentina eclosionó una crisis orgánica en donde emergieron múltiples experiencias de participación social, política y cultural. En este período de dura inseguridad política y económica, se desarrolló una relación rejuvenecida entre la clase trabajadora de las fábricas que cerraban y despedían a sus empleados y los movimientos sociales (movimientos de trabajadores desocupados, asambleas de vecinos en los barrios de Buenos Aires y feminismo, entre otros). Poco tiempo después, con la recuperación económica, una nueva generación se incorporó a los nuevos empleos creados a la salida de la crisis. Esta generación, que había vivido las experiencias …

Investigating The Detriment Of Development Assistance: A Geopolitical Analysis Of Sino-Djibouti Relations Through The Lens Of China’S Belt And Road Initiative, Elizabeth Elenwo-Roger

Independent Study Project (ISP) Collection

This research paper will evaluate Africa’s past with debt accumulation, focusing on the role of the Washington Consensus spearheaded by the Bretton Woods Institutions in its failed attempts to relieve the continent’s debt distresses and further aggravate Africa’s already fractured relationship with the West. It will highlight the goals of the Belt and Road Initiative, assessing China’s South-South cooperation approach to its relations with Djibouti and the Horn of Africa. Specifically, it will investigate claims of China engaging in debt-trap diplomacy and the extent to which this term infringes upon the agency of African leaders. The general research question investigates …

The Role Of Worker-Driven Regulation In The Global Fashion Industry, Jessie Wills

Independent Study Project (ISP) Collection

The global fashion industry continues to exploit workers at the bottom of its supply chains. Multinational brands pressure manufacturers to churn out products at increasingly fast rates for increasingly cheaper costs. Severe problems persist in enforcing labor standards in these factories, and methods like voluntary corporate social responsibility are aspirational at best. A newer method of enforcement, worker-driven regulation (WDR), shows promise in its improved enforceability methods and focus on worker voices. The main research question of this paper is: What are the conditions that trigger and sustain worker-driven regulation at the factory level in the apparel industry?

Research methods …

Patagonia’S Identity: Balancing Mission And Growth, Grace Clausen, Michael Kelly, Brysen Reeser, Liam Seper, Andy Zhang

B-Corp Case Studies by UNL Raikes Seniors

This case study examines the challenges Patagonia has faced in attempting to balance its mission of sustainability and company growth. Since its inception, Patagonia has been dedicated to environmentalism and sustainability. They demonstrate this dedication through numerous ways including donating to environmental groups, using recycled materials to make their products, and implementing renewable energy in their production practices. However, as the company has scaled, it has made decisions to meet the needs of its growing customer base and increasing demand, which has led to conflicts with its mission. Additionally, Patagonia’s hard stance on sustainability puts every action they take under …

Athleta B Corporation Case Study, Megan Chaffey, Vivian Jacobitz, Ariel Levi, Leah Olson, Nicole Serpico

B-Corp Case Studies by UNL Raikes Seniors

As a B Corporation, Athleta has the unique challenge of identifying a competitive strategy that will guide the company to success in the highly competitive athleisure market while also remaining consistent with its mission, vision, and values and supporting its parent company, Gap Inc. This case study was developed to evaluate this challenge through internal and external analysis of the company and to encourage readers to consider Athleta’s future priorities as the company undergoes changes in strategic leadership. The case study begins with a brief overview of the competitive landscape of the Athleisure market and a review of the history …

Covid Time: How Quarantine Affects Feelings Of Elapsed Time, Minju Han, Guy Voichek, Gal Zauberman

Research Collection Lee Kong Chian School Of Business

The lockdowns imposed in response to the COVID-19 pandemic abruptly upended people's lives and daily structure. In this survey of 1,506 Americans conducted in June 2020, we test how quarantine affects feelings of elapsed time (the subjective temporal distance from an event). We find that feelings of elapsed time are determined either by how people spent their time in quarantine or by how much time since an event was spent in quarantine, depending on whether people are still in quarantine at the time of evaluation. Specifically, whether people quarantined alone and the extent to which they maintained a temporal structure …

Knowledge, Skills, And Workforce Development: Commentary On Ackerman, Frederick L. Oswald, Karyssa A. Courey, Zihan Liu

Research Collection Lee Kong Chian School Of Business

Ackerman (2023) proposed incorporating a more comprehensive range of knowledge and skills into the conceptualization and operationalization of intelligence beyond traditional assessments. In agreeing with and extending this proposition, the current commentary focuses on the specific context of workforce development and highlights three critical considerations: (a) the development of knowledge and skills at different life stages of education and work, (b) the role of social contexts in knowledge and skill acquisition, and (c) quantitative and qualitative approaches to understanding and assessing a broader set of knowledge and skills in light of ongoing changes in the workplace. Overall, we encourage greater …

Multinational Family Firms’ Internationalization Depth And Breadth Following The Global Financial Crisis, Sebastian P. L. Fourné, Miriam Zschoche, Christian Schwens, Reddi Kotha

Research Collection Lee Kong Chian School Of Business

This study examines how large family firms react to a macroeconomic shock in terms of their internationalization depth and breadth. Building on new internalization theory and acknowledging the dysfunctional manifestations of bifurcation bias in large family-owned MNEs, we argue that an unexpected shock induces family firms to recombine their family firm-specific resources with their thus far underutilized or unequally treated nonfamily resources. This recombination allows most family firms to economize on bifurcation bias and leverage their resources as firm-specific advantages (FSAs) resulting in an increased depth and breadth of internationalization post shock (while some of them may continue to suffer …

Liquidity Constraints, Consumption, And Debt Repayment: Evidence From Macroprudential Policy In Turkey, Sumit Agarwal, Muris Hadzic, Changcheng Song, Yildirim Yildiray

Research Collection Lee Kong Chian School Of Business

Using account-level credit card data from a large Turkish bank, we study the impact of a unique credit card policy that increases minimum payment on consumption and debt repayment. We show that the policy reduces credit card spending and debt, boosts existing debt repayment, and reduces credit card delinquency. The credit card debt of affected consumers falls on average by 50% two years into the policy’s implementation. An increase in minimum payment has a stronger effect than does a decrease of a similar magnitude. We build a benchmark life cycle model with soft liquidity constraint to explain the reduction in …

Arousing Motives Or Eliciting Stories? On The Role Of Pictures In A Picture–Story Exercise, Philipp Schäpers, Stefan Krumm, Filip Lievens, Nikola Stenzel

Research Collection Lee Kong Chian School Of Business

Picture–story exercises (PSE) form a popular measurement approach that has been widely used for the assessment of implicit motives. However, current theorizing offers two diverging perspectives on the role of pictures in PSEs: either to elicit stories or to arouse motives. In the current study, we tested these perspectives in an experimental design. We administered a PSE either with or without pictures. Results from N = 281 participants revealed that the experimental manipulation had a medium to large effect for the affiliation and power motive domains, but no effect for the achievement motive domain. We conclude that the herein chosen …

Engaging Students Through Conversational Chatbots And Digital Content: A Climate Action Perspective, Thomas Menkhoff, Benjamin Gan

Research Collection Lee Kong Chian School Of Business

In this case study, we report experiences developing a conversational chatbot as a pre-class and post-class engagement tool for undergraduate students enrolled in sustainability-related courses aimed at educating them about the severity of climate change and the importance of climate action by offsetting one’s carbon footprint (e.g, by planting trees or mangroves in SEA). The intitiative supports the university’s sustainability efforts in general and our new sustainability major in particular aimed at helping students to achieve sustainability-related learning outcomes with reference to climate change and climate action (SDG 13), one of the 17 Sustainable Development Goals established by the United …

Interpersonal Primary Care Continuity For Chronic Conditions Is Associated With Fewer Hospitalizations And Emergency Department Visits Among Medicaid Enrollees, A. Gaglioti, C. Li, P. Baltrus, Zhaowei She, M. Douglas, M. Moore, A. Rao, L. Immergluck, T. Ayer, A. Bazemore, G. Rust, D. Mack

Research Collection Lee Kong Chian School Of Business

Background: Interpersonal primary care continuity or chronic condition continuity (CCC) is associated with improved health outcomes. Ambulatory care-sensitive conditions (ACSC) are best managed in a primary care setting, and chronic ACSC (CACSC) require management over time. However, current measures do not measure continuity for specific conditions or the impact of continuity for chronic conditions on health outcomes. The purpose of this study was to design a novel measure of CCC for CACSC in primary care and determine its association with health care utilization. Methods: We conducted a cross-sectional analysis of continuously enrolled, nondual eligible adult Medicaid enrollees with a diagnosis …

What Do Americans Think About Federal Tax Options To Support Transportation? Results From Year Thirteen Of A National Survey, Asha Weinstein Agrawal, Hilary Nixon

Mineta Transportation Institute

This report summarizes the results from the thirteenth year of a national public opinion survey asking U.S. adults questions related to their views on federal transportation taxes. A nationally-representative sample of 2,620 respondents completed the online survey from January 31 to March 10, 2022. The questions test public opinions about raising the federal gas tax rate, replacing the federal gas tax with a new mileage fee, and imposing a mileage fee just on commercial travel. In addition to asking directly about support for these tax options, the survey collected data on respondents’ views on the quality of their local transportation …

Informational Content Of Factor Structures In Simultaneous Discrete Response Models, Shakeeb Khan, Arnaud Maurel, Yichong Zhang

Research Collection School Of Economics

We study the informational content of factor structures in discrete triangular systems. Factor structures have been employed in a variety of settings in cross sectional and panel data models, and in this paper we attempt to formally quantify their informational content in a bivariate system often employed in the treatment effects literature. Our main findings are that under the factor structures often imposed in the literature, point identification of parameters of interest, such as both the treatment effect and the factor load, is attainable under weaker assumptions than usually required in these systems. For example, we show is that an …

Effects Of Online Consumer Ratings On Persuasion, Magdoleen Ierlan

AMTP Proceedings 2023

Online product review websites have become very important in the purchase decisions of consumers. Word-of-mouth communication was once limited to the passing of information using verbal means, however, it now extends into text messages and web dialogue, such as online profile pages, blog posts, message board threads, instant messages and emails. The type of review will influence the consumer differently. Also, the need for cognition will impact the way the type of review the consumer requires to decide.

A Guide To Controlling Supply Chain Last Mile And Reverse Last-Mile Logistics: A Study Of U.S. And China Small Business Enterprises, Emmanuel Finnih

AMTP Proceedings 2023

In the United States, the last-mile logistics infrastructure is less developed, with fewer delivery services and less efficient delivery methods. China has adopted more advanced technologies such as drones and robots for last-mile delivery, while the United States has lagged behind in this area (Zhang and Zhang, 2020). Finally, in terms of delivery methods, China has adopted more efficient methods such as same-day delivery and express delivery, while the United States has been relatively slow to adopt these methods, with many retailers still relying on traditional delivery methods like ground shipping. However, the COVID-19 pandemic has accelerated the adoption of …

How “Tweet” Tones Can Explain Consumer Beliefs In Csr, Kristina M. Harrison, Lei Huang

AMTP Proceedings 2023

This research examines what can be learned about consumers’ opinions tweeted out about them over social media. The valence and tweet character with the type of CSR/CSR related fraud is specifically examined in order to understand consumers’ beliefs about firm CSR use as well as firm confidence. This was conducted via an experimental design manipulating the type of CSR used and related fraud, and then participants responded to the events via simulated tweets and responded to questions about their beliefs in firms engaging in CSR as well as their overall confidence in a firm. Through applying how individuals assess moral …

Confronting New Realities: Factors Impacting Adoption And Success Of Online Marketing Education In The Caribbean, Neleen S. Leslie-Piper, Celia Mckoy, Petula Senior

AMTP Proceedings 2023

ABSTRACT

COVID-19 was a watershed event in higher education as institutions at all levels were affected. Schools, colleges, and universities were forced to transition to remote or online instruction with varying levels of preparation. While most colleges and universities in the developed world were taken by surprise, they were not completely unprepared, as most institutions already had the infrastructure to facilitate online learning. In fact, some institutions were already offering online or hybrid courses of study. The developing world, and the Caribbean in particular, faced a different challenge. While institutions utilized learning management systems to deliver face-to-face classes, the facilitation …

Do You Dare To Study Abroad? Examining Cross-Cultural Differences In The Role Of Covid-19 Post-Pandemic Stress On Study Abroad Intentions And Country Image Formation, Helena Allman, Hilmi A. Atadil, Harriette Bettis-Outland

AMTP Proceedings 2023

The purpose of this study is to explore the underlying dimensions of Covid-19 stress to determine the extent to which Covid-19 stress has an effect on students’ intentions to participate in future study abroad programs. The underlying stress factors that this work examines include traumatic stress, contamination fears, fears about economic consequences and past Covid illness experience. The paper addresses the cross-cultural differences in these factors’ effects on studying abroad intentions among young individualistic versus collectivistic consumers. The goal of this study is to develop a deeper understanding of Covid related stress phenomena among global young consumer cohorts. The results …

Heritage Products, National Dishes And Consumer Identity, Monisha Das Dr,

AMTP Proceedings 2023

Food and agriculture is at the heart of the 17 Sustainable Development Goals, beginning with Sustainable Development Goal (SDG) 1: End poverty, and Sustainable Development goal (SDG) 2: End hunger. In this paper, the researcher explores data from FAO and WHO surveys conducted over ten years. The researcher applies various interdisciplinary approaches and references the theory of planned behavior to explain the resilience, especially of hedonic aspects of food diets in the context of the living heritage of national dishes. The research references Vavilov’s botanical centers of origin and dispersion to capture the biogeographic underpinnings of global cuisine. The findings …