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Full-Text Articles in Business

Graduate, 2nd Place: Assessing The Knowledge, Attitude, And Everyday Life Practices Adopted Among Eastern Illinois University Students Towards Sustainability, Joel Holison Apr 2023

Graduate, 2nd Place: Assessing The Knowledge, Attitude, And Everyday Life Practices Adopted Among Eastern Illinois University Students Towards Sustainability, Joel Holison

2023 Awards for Excellence in Student Research and Creative Activity - Documents

The concept of sustainable development gained attention and came into focus with the publication of the Brundtland Report (Brundtland, 1987). later the Education for Sustainability (EfS) initiative was presented in 1997 through the “Thessaloniki Declaration” as a carrier of the common and single message (Knapp, 2000). Sustainable development is the way a country pursues its economic development that does not jeopardize the opportunity for future generations to achieve their development (Brundtland, 1987). Deforestation, land destruction, soil degradation, air and water pollution, and other types of environmental deterioration are paid in the name of economic progress. This detriment may outweigh the …


Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations Apr 2023

Ua19/16/2 Women's Basketball Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases and game statistics for WKU women's basketball team from January to July 2023.


The Future Of The Workforce Depends On Generation Z: A Study On Generational Workforce Preferences, Laura Urgal Apr 2023

The Future Of The Workforce Depends On Generation Z: A Study On Generational Workforce Preferences, Laura Urgal

Honors Projects in Management

This research paper closely analyzes Gen Z in order to better understand their views, preferences, and expectations of the workforce. We are living in the era with the largest generational diversity to date. The idea of a multigenerational workforce has become an integral part of the workforce itself. With Gen Z’s coming of age and beginning to enter the workforce en masse – with them a unique set of skills, values, and expectations. It becomes of utmost importance for businesses and organizations to understand Gen Z workforce preferences as the demographic group is determined to shape the workforce. As Gen …


Partial Centralization In A Durable-Good Supply Chain, Jin Li, Xiaodong Yang, Victor Shi, Gangshu (George) Cai Apr 2023

Partial Centralization In A Durable-Good Supply Chain, Jin Li, Xiaodong Yang, Victor Shi, Gangshu (George) Cai

Information Systems and Analytics

There has been extensive research on the strategic choice between supply chain centralization and decentralization. However, most research assumes complete centralization or complete decentralization but omits the commonly adopted supply chain structure of partial centralization. With partial centralization, a firm owns a portion, but not all, of its partner. To help fill this research gap, in this paper, we make a major contribution by explicitly analyzing partial centralization in a supply chain where a durable-good manufacturer owns a portion of its downstream retailer. We start with a two-period model and derive analytical equilibrium outcomes of the supply chain and its …


Strong Versus Weak Consumer-Brand Relationships: Matching Psychological Sense Of Brand Community And Type Of Advertising Appeal, Brittney C. Bauer Apr 2023

Strong Versus Weak Consumer-Brand Relationships: Matching Psychological Sense Of Brand Community And Type Of Advertising Appeal, Brittney C. Bauer

School of Business: Faculty Publications and Other Works

Consumer‐brand relationships vary with regard to their degree of psychological connection to the brand. Some individuals may have a weak connection to the brand (e.g., general consumers), while others may possess a strong connection to the brand (e.g., brand community members). Marketers have yet to distinguish between the types of advertising appeals that are most effective for these different individuals. Hence, this research utilizes construal level theory to posit that consumers with a stronger [weaker] psychological sense of brand community will think about the brand more concretely [abstractly] and be more persuaded by utilitarian [symbolic] advertising appeals. Three original experiments …


Ben And Jerry's: When Subsidiaries Fight Back, Ciara Baumert, Alexis Delos Reyes, Charles Floeder, Benjamin Lohrman, Praveen Rao Apr 2023

Ben And Jerry's: When Subsidiaries Fight Back, Ciara Baumert, Alexis Delos Reyes, Charles Floeder, Benjamin Lohrman, Praveen Rao

B-Corp Case Studies by UNL Raikes Seniors

Ben and Jerry’s is a world-leader in the premium ice cream market, having a very well-established brand known for high quality ice cream and unique flavors. Additionally, they are known for a large emphasis on economic and social equity, standing fast in their values and being very outspoken about their stances on prominent current events. After being acquired by Unilever, a global consumer goods company, Ben and Jerry’s came face to face with the reality that their company values will sometimes clash with their parent company’s after putting out a statement regarding the Israeli-Palestinian conflict that Unilever quickly denounced. While …


Warby Parker: A Blurred Vision Of Profitability, Emily Dalton, Nathan Gentry, Emily Kraai, Anna Kreuger, Zachary Streich Apr 2023

Warby Parker: A Blurred Vision Of Profitability, Emily Dalton, Nathan Gentry, Emily Kraai, Anna Kreuger, Zachary Streich

B-Corp Case Studies by UNL Raikes Seniors

Warby Parker is a rising competitor in the heavily consolidated eyewear industry. When it launched in 2008, the company took on a blue ocean strategy, which incorporates both cost leadership and product differentiation, in hopes of defeating powerful incumbents. Rather than selling its frames in existing eyewear retailers, many of which are owned by competitors, Warby Parker launched online, selling high-quality frames at an affordable price. More than a decade later, the company is reevaluating its strategy as it has yet to become profitable.


Dealing With “Humanewashing” Claims: Vital Farms’ Crucial Next Step, Bryce Janke, Cole Johnson, Kieran Mcwilliams, Justin Morrow, Isabelle Schmidt Apr 2023

Dealing With “Humanewashing” Claims: Vital Farms’ Crucial Next Step, Bryce Janke, Cole Johnson, Kieran Mcwilliams, Justin Morrow, Isabelle Schmidt

B-Corp Case Studies by UNL Raikes Seniors

Vital Farms prides itself in their ethical and environmentally-friendly production of pasture-raised eggs, butter, and ghee. A popular tagline for the company is “keeping it bullsh*t-free.” This is core to their company mission and values. However, they are currently facing a PETA class action lawsuit for potential humanewashing and greenwashing, essentially false advertising. So, what happens when the Certified B-Corporation is under attack for the very thing that sets it apart from its competition? Is it possible to rebuild trust with the public and regain ethical standing after bad PR? What are humanewashing and greenwashing, and is Vital Farms guilty?


Mktg 666: Mktg 666 Research Methods 2 Seminar, Saim Kashmiri Apr 2023

Mktg 666: Mktg 666 Research Methods 2 Seminar, Saim Kashmiri

GMAS Course Syllabi

No abstract provided.


Equity Fund Monthly Report, April 2023, Bryant University, Archway Investment Fund Apr 2023

Equity Fund Monthly Report, April 2023, Bryant University, Archway Investment Fund

Archway Investment Fund

No abstract provided.


2023-April-01-A Community Needs Excellent Exhibitions. Etsu Has Them., University Marketing And Communication, East Tennessee State University Apr 2023

2023-April-01-A Community Needs Excellent Exhibitions. Etsu Has Them., University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University received impressive accolades at this year’s Tennessee Association of Museums (TAM) conference.  

The ETSU Tipton and Slocumb Galleries won the Award of Excellence and were nominated for the prestigious Past Presidents Award for its “Black and Queer Appalachia” project at the conference.

The “Black and Queer Appalachia” project included two African American group exhibitions titled “Black Gaze,” which was co-curated by Lyn Govette and Lynn Bachmann and featured local Appalachian Highland artists. The project also featured “Y’All Don’t Hear Me: The Black Appalachia” curated by Kreneshia Whiteside-McGee, which highlighted 28 visual, literary and …


2023-April-01-An Ancient Tale That's Still Relevant, University Marketing And Communication, East Tennessee State University Apr 2023

2023-April-01-An Ancient Tale That's Still Relevant, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – “Medea,” first performed in 431 B.C., is still relevant to modern audiences.  



The East Tennessee State University Department of Theatre and Dance will bring this captivating story of love, hate, revenge and murder to the stage later this month. 



Performances will be presented in the Bert C. Bach Theatre at the ETSU Martin Center for the Arts at 7:30 p.m. Thursday-Saturday, April 20-22. A 2 p.m. show is scheduled for Sunday, April 23. Purchase tickets here or call (423) 439-2787 for more information.

Medea begins April 20

“Take out the use of magic, and forget that this …


2023-April-01-Building A Campus Culture Of Civic Engagement, University Marketing And Communication, East Tennessee State University Apr 2023

2023-April-01-Building A Campus Culture Of Civic Engagement, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – East Tennessee State University has received the “Voter Friendly Campus” designation for the fourth consecutive term.



The designation, first secured by ETSU in 2017, is given by Fair Election Center’s Campus Vote Project and NASPA – Student Affairs Administrators in Higher Education. This year, the initiative recognized 258 campuses in 38 states as being institutions that have planned and implemented practices that encourage their students to register and vote in the 2022 elections and in coming years.



The mission of the 2023 Voter Friendly Campus designation is to bolster colleges and universities’ efforts to help students overcome …


2023-April-01-Celebrating 100 Years Of Student Journalism, University Marketing And Communication, East Tennessee State University Apr 2023

2023-April-01-Celebrating 100 Years Of Student Journalism, University Marketing And Communication, East Tennessee State University

ETSU News

Last week, East Tennessee State University’s student newspaper, the East Tennessean, celebrated its 100th anniversary. This milestone commemorated a century of journalistic excellence. The East Tennessean plays an important role in facilitating dialogue and engagement on our campus. Students decide what is covered, create content without faculty or administrative oversight, and strive to always provide impartial and thorough information. The newspaper has served as a springboard for hundreds of professional journalists working in the region and beyond, instilling generations of reporters with a sense of integrity, discernment, responsibility, and empathy.

The East Tennessean also is emblematic of the critical …


2023-April-01-Etsu Reports On 'State Of The University', University Marketing And Communication, East Tennessee State University Apr 2023

2023-April-01-Etsu Reports On 'State Of The University', University Marketing And Communication, East Tennessee State University

ETSU News

The vast majority of students, faculty and staff believe East Tennessee State University is living up to its mission, according to the results of the 2022 State of the University survey released today during the quarterly meeting of the university’s Board of Trustees. 96% of people surveyed said ETSU is fulfilling its charge to improve the quality of life for people in the region and beyond.  
 
“Our entire campus community is deeply committed to making our communities — and our world — a better place to live,” ETSU President Dr. Brian Noland said. “I do not think it would be …


2023-April-01-Curating A Career- Meet Kreneshia Whiteside-Mcgee, University Marketing And Communication, East Tennessee State University Apr 2023

2023-April-01-Curating A Career- Meet Kreneshia Whiteside-Mcgee, University Marketing And Communication, East Tennessee State University

ETSU News

East Tennessee State University goes beyond the ordinary by providing an innovative, hands-on approach to learning filled with opportunities beyond textbooks and classrooms. 

“Art is a vulnerable and expressive medium that creates conversations that need to happen. Change, love, and hope – that is what I hope for.”

We see evidence of those limitless possibilities in our ETSU alumni, like Kreneshia Whiteside-McGee. “What really drew me to the campus is the sense of community and approachability. I was able to discover who I was as a person.”

Her expansive curation portfolio showcases how she elevates the artwork of creatives to …


2023-April-01-Inaugural Center For Pharmacy Education, Outreach And Advocacy Conference To Be Held May 8, University Marketing And Communication, East Tennessee State University Apr 2023

2023-April-01-Inaugural Center For Pharmacy Education, Outreach And Advocacy Conference To Be Held May 8, University Marketing And Communication, East Tennessee State University

ETSU News

Ballad Health and East Tennessee State University Bill Gatton College of Pharmacy are hosting the inaugural conference for the Center for Pharmacy Education, Advocacy and Outreach on May 8 at Bristol Regional Medical Center in Bristol, Tennessee.

The free event, aimed at pharmacists and pharmacy technicians, will focus primarily on the topics of substance use disorder (SUD) and the opioid epidemic. Continuing education credit is also being offered for each presentation during the program.  

Check-in will take place between 8:30-9 a.m., with the conference starting at 9 a.m. in the Monarch Auditorium. A free boxed lunch will be provided with …


2023-April-01-Etsu Music Names New Co-Director Of Chamber Music Festival, University Marketing And Communication, East Tennessee State University Apr 2023

2023-April-01-Etsu Music Names New Co-Director Of Chamber Music Festival, University Marketing And Communication, East Tennessee State University

ETSU News

The ETSU Department of Music announces that Knoxville Symphony Orchestra Concertmaster William Shaub has been named co-director of the ETSU Chamber Music Festival. 

  

After two seasons of the festival that have demonstrated “exceptional success” in drawing talented students and renowned faculty, organizers said, Shaub will replace Dr. Sean Hawthorne, who helped found the festival with Dr. David Kovac in 2019. The move is designed to help propel the Chamber Music Festival to even greater national recognition. 

  

In addition to serving as concertmaster of the Knoxville Symphony Orchestra, Shaub serves as a frequent guest concertmaster all around the world. But he …


2023-April-01-Jazz Ensemble Preparing To Dazzle, University Marketing And Communication, East Tennessee State University Apr 2023

2023-April-01-Jazz Ensemble Preparing To Dazzle, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – The East Tennessee State University Jazz Ensemble will present their spring concert titled “Mixed Bag” at 7:30 p.m. on Saturday, April 29, in the Grand Hall of the ETSU Martin Center for the Arts. 



“Instead of presenting a particular genre of music like our Latin Music and Fusion Music concerts of the past, we decided to feature a variety of musical styles on this performance for a change of pace,” said Martin Walters, director of Jazz and Contemporary Music Studies at ETSU. “We are very excited to feature so many of our talented students as soloists …


2023-April-01-Recognized For An Exceptional Year, University Marketing And Communication, East Tennessee State University Apr 2023

2023-April-01-Recognized For An Exceptional Year, University Marketing And Communication, East Tennessee State University

ETSU News

Spring on any college campus is bustling with excitement as students attend end-of-semester events, finish their courses and look forward to commencement. East Tennessee State University’s campus is no different, with the feeling of celebration in the air.  

On Tuesday, April 18, ETSU’s Department of Student Activities and Organizations (SAO) hosted its 21st annual Summit Awards.  

The event, held in the D.P. Culp Student Center ballroom, recognized and celebrated students, faculty, staff and various campus programs for their achievements outside the classroom, on campus, and throughout the community.  

The ceremony recognized award recipients in several categories including Student Organization Awards, …


2023-April-01-They Roam The Courtroom And Get Skills For Later, University Marketing And Communication, East Tennessee State University Apr 2023

2023-April-01-They Roam The Courtroom And Get Skills For Later, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – For the students involved in East Tennessee State University’s Mock Trial team, the experiences and hands-on learning opportunities are immense.  



“It has been more than I could ever imagine,” said team member Caleb Vaughn, a political science and theater and dance major.  



ETSU’s Mock Trial team – formed only a year ago – is already receiving national attention. 



The group won the Spirit of American Mock Trial Association (AMTA) Award, an accolade given to the team that best exemplifies the ideals of college mock trial, including civility, fairness and professionalism, at an AMTA regional tournament …


2023-April-01-This Researcher Is Leading The Way For Others, University Marketing And Communication, East Tennessee State University Apr 2023

2023-April-01-This Researcher Is Leading The Way For Others, University Marketing And Communication, East Tennessee State University

ETSU News


JOHNSON CITY – Dr. Audrey Depelteau, director of East Tennessee State University’s Innovation Lab, will become the first Tennessean invited to speak at the SelectUSA Investment Summit hosted by United States Secretary of Commerce Gina Raimondo. 


The event, May 1-4 in Washington, D.C., connects investors, companies, industry experts and various organizations with the goal of promoting investment deals in the U.S.

“It is an honor to represent ETSU, our region and the State of Tennessee”  ~ Dr. Audrey Depelteau


“The ETSU Innovation Lab is an International Soft Landings designation certified by the International Business Innovation Association. The scope of …


2023-April-01-These History Students Are Telling Stories Worth Hearing, University Marketing And Communication, East Tennessee State University Apr 2023

2023-April-01-These History Students Are Telling Stories Worth Hearing, University Marketing And Communication, East Tennessee State University

ETSU News

After weeks of working with sources covering over a century of the area’s past, East Tennessee State University students will present their research on the history of Johnson City’s Black community. 

The event happens Tuesday from 4-8:30 p.m. at the Langston Centre, located at 315 Elm Street in Johnson City.  

The research was conducted by students in the Department of History’s historical methods course, a class required before history majors can take upper-level courses. The students mined a wealth of historical information about Black churches, schools, civic clubs and organizations in Johnson City and Washington County from the end …


2023-April-01-They Learned Impressive Skills. Now They Battle., University Marketing And Communication, East Tennessee State University Apr 2023

2023-April-01-They Learned Impressive Skills. Now They Battle., University Marketing And Communication, East Tennessee State University

ETSU News

Grab some popcorn. 

East Tennessee State University’s Computing Department will host a virtual robot fight this week. The event is Friday from 11 a.m.-2 p.m. in the D.P. Culp Student Center Cave.  

“The department is proud of the hard work and dedication of its students and looks forward to an exciting competition that showcases their talents,” said Dr. Tony Pittarese, dean of the ETSU College of Business & Technology.

Event is April 14

During the competition, student groups will showcase their skills in designing virtual robots that can interact with a simulated environment. Each group will develop strategies and …


2023-April-01-The Arts Give The Heart Life, University Marketing And Communication, East Tennessee State University Apr 2023

2023-April-01-The Arts Give The Heart Life, University Marketing And Communication, East Tennessee State University

ETSU News

For Wesley Harmon, theatre is the most real form of entertainment. The arts, according to Savannah Spangler, give the heart its life. “If I’m going to be honest,” said Olivia Zimanek, “this department means everything. Everyone is so supportive and kind.”



ETSU’s Department of Theatre and Dance provides students with exceptional opportunities that boost self-confidence, social awareness, communication skills, and so much more.



“The arts help us make sense of what is happening in the world,” said Chair Karen Brewster.



Learn more about the department here. 


2023-April-01-Time, Space And The Deep South, University Marketing And Communication, East Tennessee State University Apr 2023

2023-April-01-Time, Space And The Deep South, University Marketing And Communication, East Tennessee State University

ETSU News

Tema Stauffer is an award-winning photographer and associate professor of photography at East Tennessee State University. Exhibited nationally and internationally, her work has earned many awards and recognitions.  

 

A recent exhibition, “Southern Fiction,” was hosted at the Reece Museum earlier this year. She has taught at ETSU since 2017.   


2023-April-01-They've Prepped For Months. Now They Present., University Marketing And Communication, East Tennessee State University Apr 2023

2023-April-01-They've Prepped For Months. Now They Present., University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – Students at East Tennessee State University will soon have the chance to show off their impressive scholarship.

The 2023 Dr. Jay W. Boland Undergraduate Research Symposium is set for Monday, April 24, in the D.P. Culp Student Center. It begins at 9 a.m. and runs through the early afternoon. 

“This symposium fosters discussion and collaboration in fields that span the natural and social sciences, humanities, business and technology and the arts,” said Dr. Cerrone Foster, an award-winning scientist and the interim director of Undergraduate Research and Creative Activities. “This symposium also provides experiential and professional experience …


The Hr Connection, Georgia Southern University Apr 2023

The Hr Connection, Georgia Southern University

Human Resources Newsletter

Talent Acquisition

Training

Upcoming Events

Wellness and Benefits

Faculty and Staff Wellness Week

Walk with the President

CAPTRUST

Job Fair


Ais Teaching Curation Project: The Introductory Course In Information Systems, James Burleson, Teagen Nabity-Grover, Karim Jetha Apr 2023

Ais Teaching Curation Project: The Introductory Course In Information Systems, James Burleson, Teagen Nabity-Grover, Karim Jetha

IT and Supply Chain Management Faculty Publications and Presentations

The Association for Information Systems (AIS) Teaching Curation Project aims to highlight and summarize research within the association that focuses on the major courses taught in Information Systems (IS) programs. The present literature review is a companion to a curation website specific to the introductory course in IS. In this review, we identify three major themes that pervade this literature: IS program enrollment, pedagogy, and curriculum. We use these themes to structure our summary of the research on the importance of the introductory course and various approaches to instruction. These themes also provide a framework for positioning future research. For …


Women In Sustainable Leadership: A Case Study On The Perspectives, Opportunities, And Challenges Of Biologist And Conservationist Estrela Matilde, Ella Lyons Apr 2023

Women In Sustainable Leadership: A Case Study On The Perspectives, Opportunities, And Challenges Of Biologist And Conservationist Estrela Matilde, Ella Lyons

Independent Study Project (ISP) Collection

Despite the relatively small population of 8,000 occupants and the minimal international recognition of the Island of Príncipe, located off of the Gulf of Guinea on the Western Coast of Central Africa, the region has increasingly become a leading example of sustainable practices to be taken on a global scale in the near future to combat our current climate crisis. This case study explores the sustainable practices that Príncipe has learned to embrace under the leadership of Portuguese conservation biologist and project manager for the NGO Fundação Príncipe, Estrela Matilde. Estrela integrates social, cultural, and environmental conservation to align with …