Business Commons^™

2023-April-28-The World Needs Pharmacists Etsu Is Leading The Way, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 28, 2023)  – Tuition is on track in the coming weeks to be lowered for future pharmacists attending East Tennessee State University Bill Gatton College of Pharmacy in Johnson City, Tennessee. Pending approval from Governor Bill Lee, the state legislature ratified a $2.5 million annual appropriation to the college, the first state funding for the college since its founding in 2005. 

“State funding is a new and exciting chapter in our college’s history and vital for the legacy we leave behind,” said Dr. Debbie Byrd, dean of ETSU Gatton College of Pharmacy. “This annual appropriation will sustain …

The Meme Stock Frenzy: Origins And Implications, Dhruv Aggarwal, Albert H. Choi, Yoon-Ho Alex Lee

Law & Economics Working Papers

In 2021, several publicly traded companies, such as GameStop and AMC, became “meme stocks,” experiencing a sharp rise in their stock prices through a dramatic influx of retail investors into their shareholder base. Analyses of the meme stock surge and its implications for corporate governance have focused on the idiosyncratic creation of online communities around particular stocks during the COVID-19 pandemic. In this Article, we argue that the emergence of meme stocks is part of longer-running digital transformations in trading, investing, and governance. On the trading front, the sudden abolition of commissions by major online brokerages in 2019 reduced entry …

Do Automated Market Makers In Defi Ecosystem Exhibit Time-Varying Connectedness During Stressed Events?, Bikramaditya Ghosh, Hayfa Kazouz, Zaghum Umar

All Works

We investigate the connectedness of automated market makers (AMM) that play a pivotal role in liquidity and ease of operations in the decentralized exchange (DEX). By applying the TVP-VAR model, our findings show higher level of connectivity during periods of turmoil (such as Delta, Omicron variants of SARS-Covid, and the Russia Ukraine conflict). Furthermore, risk transmission/reception is found to be independent of the platform on which they typically run (Ethereum based AMMs were both emitters as well as receivers). Pancake (a Binance based AMM) and Perpetual Protocol (Ethereum based AMM) emerged as moderate to high receivers of risk transmission, whereas …

Portland State University Spring Symposium Report, Stephen Percy, Amy Mulkerin, Anna Ruby, Andria Johnson, Rowanna L. Carpenter, Jill Emery, Jennifer H. Allen, Kevin Neely, Lindsey Wilkinson, Cara Meyer, Michelle Janke, Jen Gray-O'Connor, Brad Simmons, Kelly Fry

Office of the President Publications and Presentations

The 2023 Spring Symposium arose in response to a request to PSU administrators in a Faculty Senate Resolution. That resolution noted the high level of interest by the Faculty Senate in both understanding and engaging in the university’s budgeting processes.

The Symposium offered an opportunity for all PSU employees to come together to identify priorities and shared purpose regarding the university’s approach to long term financial planning. The recommendations created during the symposium are being shared with incoming president Ann Cudd to inform her thinking as PSU pursues a path toward financial sustainability.

Table of Contents

04 Statement from President …

2023-April-27-Exceptional In Their Fields. Distinguished At Etsu., University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 27, 2023) – Eleven members of the Class of 2023 at East Tennessee State University will be inducted into the 1911 Society. Named in commemoration of the year ETSU was founded, the organization honors the university’s most notable graduates from undergraduate, graduate and professional programs. The 1911 Society recognizes students who have distinguished themselves among all graduates for academic excellence, service and leadership.

“For more than a century, ETSU has carried forth a mission to improve the quality of life for the people of this region,” said ETSU President Dr. Brian Noland. “The 1911 Society is …

2023-April-27-Stress Is Real. Learn How To Manage, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 27, 2023) – “Thriving or Surviving? Building Everyday Resilience” is the topic of an upcoming presentation in the East Tennessee State University Ballad Health Strong BRAIN Institute Resilience Series.

Dr. Patti van Eys will be the guest speaker for the free virtual presentation on Wednesday, May 3, at 2 p.m. Participants may register for the Zoom link at bit.ly/3LzkNbz.

In her presentation, van Eys, a licensed clinical psychologist and consultant for van Eys Mental Health, will seek to normalize the collective experience of mental and emotional health challenges, such as anxiety, grief, depression, loneliness, burnout and …

Times Are Changing: The Case Of Movado Group, Phuong Anh Nguyen, Wenting Pan

School of Economics and Business Administration Faculty Works

No abstract provided.

Career Interests, Sarah Stepanek, Megan Paul

Umbrella Summaries

Career interests reflect individuals’ “trait-like preferences for activities, environments, and outcomes that motivate goal strivings and achievement” (Jones et al., 2020). Simply put, interests are a series of likes and dislikes that develop alongside one’s cognitive abilities and personality to shape human behavior (Jones et al., 2020; Low et al., 2005). Interests, thus, drive the amount of time and effort individuals spend acquiring knowledge and abilities within a certain domain and their pursuit of educational and career goals (Jones et al., 2020). According to vocational choice theory, individuals tend to seek work that aligns with their interests, and when this …

2023-April-26-Rotation Spotlight- Dakota Rorie ('23), Johnson City Medical Center, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Meet Dakota Rorie (’23), from Blaine, Tennessee, who experienced a rotation at Johnson City Medical Center with Dr. Kelly Covert, preceptor and Pharmacy Practice faculty member.

What did your day look like on rotation? 

We attend night-shift handoff first thing in the morning. Then we work up our patients for the day and present them to Dr. Covert. After reviewing our recommendations with Dr. Covert, we present our recommendations to the family medicine team during table rounds. After the residents and medical students have finished presenting their patients, we go to each floor for rounds, speaking to our patients and …

Corn Grain Marketing Strategy Unbiasing For 2023, Matthew Stockton, Shannon Sand

Cornhusker Economics

Discusses cognitive biasing errors that may be employed--in the context of corn market strategizing--such as the Dunning-Krueger effect, availability or distancing bias, gambler's fallacy, and anchoring bias.

Ep And Security Professionals Help In The Fight Against Fraud, Alan Saquella

Publications

Fraud and corruption remain a significant issue for organizations worldwide, with the latest ACFE Report to the Nations indicating that it costs over $300 million, and corruption is one of the most prevalent methods of fraud. The lack of equal application of the Foreign Corrupt Practices Act (FCPA) in other countries due to cultural differences is one reason fraud and corruption persist. However, there are several ways in which organizations can curb the increase in white-collar crime, including the integration of security and executive protection into their fraud prevention strategies.

Benjamin Family Social Media Fellows, Katie Barton, Jenna Cobb, Kayli Fagan, Myles Forgue, Ryan Hanewich, Jenny Lynch, Santiago Najarro Cano, Tess Sanchioni, Lily Zgurzynski

School of Business Student Scholarship

Katie Barton ’24, Major: Marketing, Minor: Communications

Jenna Cobb ’24, Majors: Management and Marketing

Kayli Fagan ’23, Majors: Business Management and Studio Art

Myles Forgue ’24, Majors: Marketing and Theology

Ryan Hanewich ’23, Major: Marketing, Minor: Film/Video

Jenny Lynch ’23, Major: Marketing, Minor: Finance

Santiago (Santi) Najarro Cano ’24, Major: Marketing, Minor: Theatre

Tess Sanchioni ’23, Major: Marketing, Minor: Finance

Lily Zgurzynski ’25, Major: Computer Science, Minor: Marketing

Mentor: Liz Kay, Marketing and Communications

A generous endowment gift from Class of 1991 alumni Meg and Adam Benjamin led to the creation of the annual Benjamin Family Social Media Fellowship in …

2023-April-25-Awards Ceremony 2023, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, TENN. (April 25, 2023)—The following awards were presented on Friday, April 21, 2023, at the Holiday Inn in Johnson City, Tennessee. In order of presentation:

Leadership Awards

Presented by Dr. Debbie C. Byrd, Dean and Professor

Class of 2023
Jonathan Holan, President
Dakota Rorie, Vice-President
Madison Smith, Secretary/Treasurer
 
Class of 2024
Justin Powers, President
Riley Davis, Vice-President
Lauren Couch, Secretary/Treasurer
 
Class of 2025
Bailey Boyd, President
Michelle Tubolino, Vice-President
Caroline Brooks, Secretary/Treasurer
 
Class of 2026
Samira Allaf, President
Zachary Kennedy, Vice-President
Mackenzie Johnson, Secretary/Treasurer
 
Student Organization Presidents
Kimi Breede, American Association of Psychiatric Pharmacists
Kathryn Cifelli, Student Society …

How Do Advertising Imageries Contribute To Women's Inequality For Profit In Tourism?, Selma Berrada

Student Research Design & Innovation Symposium

Objectives: This study analyzes the impact of the female body used for tourism marketing purposes on social norms, roles, and expectations. It also examines the importance of research in this field to shift marketing approaches contributing to gender stratification. This paper aims to research women’s body language, portrayal, beauty, and environment in tourism marketing imagery and their effect on gender inequalities. Then, the study introduces the social responsibility of media to promote inclusivity and diversity through their advertising methods. Moreover, this article considers the correlation between arousing emotions through displaying female bodies as advertising methods and consumer decision-making. This research …

A Culture Of Health Within The Club Industry, Ashley Zechello

Student Research Design & Innovation Symposium

Based on qualitative research methods, this study holistically explores the value of health within the private club industry, and innovative approaches to wellness; driven by the members. For instance: (1) Employee health: clubs empower their employees to take care of themselves. This makes them stronger leads for their teams. Clubs support their employees by assisting them through educational opportunities. Members invest in their people- in return- their club operates more successfully. The Club Managers Association of America's (CMAA) mission is lifelong continuous growth in education and professionalism. (2) Member health: as society looks at member health, an increasing emphasis on …

Gender Dysphoria: A Qualitative Study, Courtney Stevenson

Student Research Design & Innovation Symposium

This qualitative research study investigates gender-neutral language and the impact that it could have on the mental health of transgender non-binary (TNB) individuals. The study considers gendered terms and explores how their continued use may affect this community. This kind of qualitative research is some of the first of its kind, as only recent years have shown an increase in the awareness of this part of the LGBTQIA+ community and providing resources for young TNB individuals. The included literature review synthesizes theoretical frameworks and outlines previous research conducted in related studies. These studies examined the use of gender-affirming language and …

Tech In Hospitality, Tin Yeung Lau

Student Research Design & Innovation Symposium

The purpose of this project was to research the impact of Artificial Intelligence (AI) on customer service, decision making, internet of things, events, and food and beverage. This technology has benefited the hospitality industry value chain construction, from the supplier to the service delivery. Through the use of AI-powered chatbots and other related technologies, hospitality businesses can automate repetitive tasks that require little human intervention. Its ability to automate labor-intensive processes can reduce labor costs while also improving quality and reducing potential management risks from un-trained employees. Hotel software automation also has the ability to support short-staffed teams and streamline …

The Future Impact Of Artificial Intelligence On The Hospitality Industry, Rakesh Hanumanthaiah

Student Research Design & Innovation Symposium

This study aimed to investigate and assess the present and potential effects of artificial intelligence (AI) and machine learning on the world economy. The incorporation of AI in many businesses and its effects on those industries are both covered. The digital revolution has changed how we live our lives, and as a result, the hospitality sector has been impacted. Intelligent technologies are widely used in many facets of contemporary life. The paper's objective was to examine and assess the most advanced artificial intelligence (AI) applications in the hospitality sector. Research reveals that in-person customer care, chatbots and messaging apps, machine …

Lolita Forever: A Nymphet’S Effects On '90s Culture, Rachel Smithgall

Student Research Design & Innovation Symposium

Vladimir Nabokov's controversial novel Lolita is a vibrant story that has kept society enamored about the taboo relationship between a 12-year-old girl and her stepfather. While the unconventional and frankly disturbing relationship is something that has been discussed since the publication of the book, it is not the focus. Instead, I examine the unintentional effects that Lolita has had on an entire sub-genre of films as well as its hold on the personalities of young girls, an effect that is the complete opposite of Nabokov’s intentions. To investigate the dynamic shift created by Lolita, I delved into two movies that …

Astroworld: Crowd Surge And Communication Errors, Scott Arrington, Caroline Shea, Gillian Adduci

Student Research Design & Innovation Symposium

Understanding crowd management is one of the most important components to consider for a safe and successful event. Professionals need to develop, implement, and manage crowd management policies and procedures that will ensure a safe environment and event. This case study examines the AstroWorld Festival, an annual music festival run by Travis Scott, an American rapper, and held in Houston, Texas. During the third annual festival in November of 2021, tragedy struck and ten lives were lost. An influx of sudden motion or, a crowd surge, began causing concert-goers to panic. This case study examines the factors that led to …

Collaboration Between Cfit And The College Of Engineering And Design, Elizabeth Broder, Tanner Glawe, Elizabeth Rall, Alliana Fennelly

Student Research Design & Innovation Symposium

In the Chef-Driven Contemporary Casual Concepts lab, culinary students were divided into teams to create a restaurant concept. This team of four chose developed The Hottenany, a concept and menu that best represented Lincoln, Nebraska. Students met weekly and to outline the project and delegate tasks. After developing the concept for their menu and logos, the team collaborated with graphic design students. Working as an interdisciplinary team resulted in a richer experience. It provided the opportunity for culinary students to see how their vision was interpreted in design, reinforcing the need for focus and clarity on the concept. It also …

Major Impacts Of Covid-19 On The Traditional Office: How Does It Work?, Faye Brandow

Student Research Design & Innovation Symposium

The COVID-19 pandemic upended lives around the world and invariably changed the way that workplaces operate. As managers look toward the future and begin inviting employees to return to the office, they must first recognize and understand the changes they will face before they do so. This paper discusses the two biggest changes to future workplaces: increased availability of hybrid or remote scheduling, and an increased focus and commitment to diversity, equity and inclusivity (DEI) efforts following the Black Lives Matter movement. Many working Americans had not worked from home prior to the COVID-19 pandemic, but they were quickly able …

Fostering A Culture Of Inclusion And Belonging, Melody Huang, Hanna Devlin, Hannah Bernard, Hannah Leuvelink, Jaden Dimeo, Grace Kim, Spencer Mah, Matthew Bohannon

Student Research Design & Innovation Symposium

In correspondence to the Civil Rights Movement in the United States, the Diversity, Equity, and Inclusion (DEI) movement became prominent in the late 1960s. With the progression of DEI, specifically in the hospitality industry, The Loews Hotel Co. partnered with Johnson & Wales University to discuss, research, and improve diversity, equity, and inclusion at Loews. Over 16 weeks, eight students from Johnson & Wales were nominated to work on the project and conduct research to help improve the quality of Loews Hotels & Co.’s DEI practices. The project discusses three important research questions regarding DEI in the workplace. The first …

From Pitch To Performance: Making Of A Musical, Jacob Olsen

Student Research Design & Innovation Symposium

Johnson & Wales University’s drama club, the JWU Players, produces a musical annually. Each production is led entirely by undergraduate students from a variety of the university’s colleges. During the 2021-2022 academic year, the Players produced Bright Star, a bluegrass story about love, loss, and family. Bright Star generated new funds for the club and met several of the objectives set forth by the production team. Once a production team is elected in December, they immediately begin the planning for show weekend. The weekend of performances is slated for mid-April, giving the production team four months to create a show. …

Assessing The Lack Of Project Management Soft Skills Toward Project Completion Rates, Rene Orlando Aleman

Doctoral Dissertations and Projects

Project managers have a challenging yet rewarding occupation that directly affects everyone within the community. To overcome their challenges, project managers rely on their training, experience, and the skills they develop throughout their careers. This research aimed to determine if there is a correlation between applying interpersonal skills as a project manager and higher completion rates within the construction industry. Additionally, this research aimed to assess the relationship between interpersonal skills and quality completion rates in the construction industry. The study was conducted within the construction industry, specifically focusing on road and building construction, surveying project managers working for private …

The Role Of Spiritual Fitness On Burnout And Organizational Commitment In High-Stress Environments, Amy Mcdonald Stevens

Doctoral Dissertations and Projects

This quantitative study examined the relationships between burnout, spiritual fitness, and organizational commitment in National Guard servicemembers. Recent deployments and chronic stressors have resulted in an emergence of mental health concerns, burnout, and turnover intentions in this population. Research has indicated that elements of spirituality address these concerns and suggest that more spiritual individuals are more resilient, less susceptible to burnout, and find positive meaning in work. This study examined these variables using the Maslach Burnout Inventory (Maslach & Jackson, 1981), the Organizational Commitment Scale (Meyer & Allen, 1997), and the SOCOM Spiritual Fitness Scale (Alexander et al., 2020). Correlations …

The Christian Entrepreneur: A Phenomenological Study On The Impact Of Christian Entrepreneurs As Disciple-Makers, Charis Meegan Rooks

Doctoral Dissertations and Projects

While Christian entrepreneurs have a diverse range of life experiences and perspectives, there is often an unawareness of the vital role they play in supporting the church, workplace, and community in discipleship. This phenomenological qualitative study was conducted to explore the formative life experiences (positive and negative) that shape Christian entrepreneurs’ ability to promote discipleship in the church, workplace, and community. The grounding theory underlying this study was servant leadership, which was used to understand if the church’s growth, necessary to fulfill God’s Great Commission, can be aided by Christian entrepreneurs willing to serve. Through in-depth interviews with Christian entrepreneurs …

Effective Strategies For Midsized Nonprofit Human Service Organizations In The Washington D.C. Metropolitan Area To Maintain Financial Sustainability, Ivy Ann Beckham

Doctoral Dissertations and Projects

This qualitative multiple case study explored the perspectives of nonprofits on factors impacting and challenges associated with utilizing revenue diversification and structured spending in midsized nonprofit human service organizations (NHSO) in the Washington D.C. metropolitan area. The researcher conducted semi-structured one-on-one interviews with eight nonprofit officials in Washington, D.C., to gain insight into their perspectives on revenue and spending strategies. The researcher also used document review to compare and verify the information from the semi-structured interviews and add more nuances to what the interviews provided. The findings of the study demonstrated that NHSOs could implement revenue diversification and structured spending …

A Predictive And Causal-Comparative Study Examining Emotional Exhaustion, Workload, Surface Acting, And Inclusion On Managers, Dana M. Morris

Doctoral Dissertations and Projects

The purpose of this quantitative, causal-comparative and predictive correlational design study is to examine how workload, surface acting, work group inclusion, and emotional exhaustion impact African-American and Caucasian American managers in domestic, white-collar roles. A critical variable is emotional exhaustion which has been identified as a key characteristic and predictor of burnout in the workplace. While many current burnout studies have excluded underrepresented minorities and focused on job performance and job demands in human service industries, this study addresses relevant psychological workplace factors that have been associated with detrimental mental and physical conditions of underrepresented minorities - emotional dissonance and …

Raise The Bar: A Study Of Motivation And Locus Of Control In Relation To Exercise Adherence, Zachary Bertolino

Honors Projects in Business

This paper will examine factors attributed to exercise adherence, and what relationships exist between motivation (intrinsic and extrinsic), locus of control (internal and external) and adherence. The purpose of this study is to determine what combination of motivation and locus of control is the best predictor of exercise adherence. The hypothesis states that an individual who is intrinsically motivated and has an internal locus of control will be most likely to maintain exercise behavior over an extended period. Existing literature has shown that both intrinsic sources of motivation and an internal locus of control are related to adherence in other …