Business Commons^™

Antitrust For Dominant Digital Platforms: An Alternative To The Monopoly Power Standard To Restore Competition, Jordan Ramsey

Senior Honors Theses

Antitrust law is meant to promote competition by prohibiting anticompetitive business practices such as mergers and acquisitions as well as exclusionary conduct. Judicial interpretation of antitrust law has allowed dominant digital platforms to undertake anticompetitive actions without prosecution. The Sherman Antitrust Act should be amended to remove the monopoly power standard that allows firms to engage in anticompetitive conduct as long as the conduct does not create or uphold monopoly power. The amendment would make anticompetitive conduct illegal regardless of monopoly power, as long as six proof requirements are met. This would result in lessened market concentration, which would benefit …

Project Foresight Annual Report, 2021-2022, Paul J. Speaker

Faculty & Staff Scholarship

Project FORESIGHT is a business-guided self-evaluation of forensic science laboratories across the globe. The participating laboratories represent local, regional, state, and national agencies. Economics, accounting, finance, and forensic faculty provide assistance, guidance, and analysis. Laboratories participating in Project FORESIGHT have developed standardized definitions for metrics to evaluate work processes, linking financial information to work tasks, and functions. Laboratory managers can then assess resource allocations, efficiencies, and value of services—the mission of Project FORESIGHT is to measure, preserve what works, and change what does not.

The benchmark data for the 2021-2022 performance period includes laboratory submissions for a variety of fiscal …

Quality Determinates Of Rice Price In Open Bag Markets In Sub-Saharan Africa, Bailey Peterson-Wilhelm, Lawton Nalley, Alvaro Durand-Morat, Aaron Shew, Francis Tsiboe, Willy Mulimbi

Agricultural Economics and Agribusiness Faculty Publications and Presentations

Purpose

Weaknesses in the grades and standards system in low-income countries across Sub-Saharan Africa undermine the transparency of agricultural markets. In the Democratic Republic of the Congo (DRC), Ghana and Mozambique rice is predominately sold in open bags and if rice price does not reflect its quality, then inefficiencies may lead to consumer welfare losses. Importantly, it is possible that impoverished communities are priced out of the market due to inflated and inefficient prices. The objective of this study is to examine determinates of rice price by estimating the impact of selected rice quality attributes on rice prices in Democratic …

John Deere Construction Equipment - Strategic Audit, Michael Pallesen

Honors Program: Senior Projects (Public)

John Deere construction equipment is an operating segment of the equipment manufacturing giant John Deere Corporation. The company is considered the second largest construction equipment manufacturer in the world. This report seeks to understand the operating environment of John Deere’s construction equipment manufacturing segment, its resources, its competitive advantages, and its future challenges. This analysis uses both PESTEL and Porter’s Five Forces analyses to evaluate the external environment. Additionally, strategic recommendations and explanations are offered into how John Deere can effectively navigate the challenges facing the construction equipment manufacturing industry in the near future.

Lululemon Athletica Inc. Backhaul Strategic Audit, Hadley Hiatt

Honors Program: Senior Projects (Public)

Lululemon Athletica Inc. (Lululemon) is an athletic apparel company headquartered in Canada. Lululemon targets consumers who strive to live a healthy, active lifestyle. Its business model is based on the “Power of Three x 2” focusing on three strategic pillars, product innovation, guest experience, and international expansion. This analysis seeks to understand Lululemon’s face paced growth and unique business strategy through the use of a PESTEL analysis of macro environment, Porter’s Five Forces analysis of the competitive environment of the industry, analyzing the company’s strategy, major strategic objectives, competitive advantages, resources that may lead to a sustainable competitive advantage, and …

Tesla Energy Division Strategic Audit, Kaleb Strawhecker

Honors Program: Senior Projects (Public)

Tesla’s electric vehicle manufacturing operation is the major revenue source for the company. Tesla has established itself as a significant player amongst other automotive manufacturers, specifically in the electric vehicle sector. Many trends are favoring Tesla’s expansion. This audit takes a look at trends and changes through a PESTEL analysis along with Porter’s Five Forces. Both provide an in-depth look into what the environment around Tesla is like. Then, these are used to evaluate Tesla’s major strategies, competitive advantages, and resources it has at its disposal. Finally, the audit will address how the factors allow Tesla to take advantage of …

Lululemon Athletica Strategic Audit, Nolan T. Rinn

Honors Program: Senior Projects (Public)

Lululemon Athletica Inc. (Lululemon) is principally a designer, distributor, and retailer of technical athletic apparel, footwear, and accessories with a vision to create transformative products and experiences that build meaningful connections, unlocking greater possibility and wellbeing for all (Lululemon). This paper will examine Lululemon to understand its market position and competitiveness within the athletic apparel industry. The analysis uses PESTEL and Porter’s Five Forces analyses to evaluate the changing external environment and industry Lululemon operates in.

Diageo Strategic Audit: A Deep Dive Into The Management Strategies Of Diageo, Hailey Hoogers, Maria Alessandro, Joel Myers, Abigail Grimm, Harrison Gates

Honors Program: Senior Projects (Public)

Diageo is a multinational premium drink producer and supplier with over 200 brands and sales in over 180 countries. A conglomerate since its founding, Diageo controls and operates some of the world’s well-known and loved drinks, like Guinness, Johnnie Walker, Smirnoff, Bailey’s, Captain Morgan, and Crown Royal. The firm is an industry leader in consumer insight, innovation and creativity, and sustainability efforts. Diageo believes pursuing sustainability, efficiency, and positive drinking allows them to compete, now and in the future. This audit analyzes the history, leadership, business model, mission, external environment, internal environment, core competencies, recent performance, competitive dynamics, business level …

Benefit To It Enterprises: Using Scrum Framework, Mary Piecewicz, Wenxing Wang

School of Professional Studies

No abstract provided.

Case Study: National Employment Service Implementation Project Analysis, Muzaffar Kosimov

School of Professional Studies

No abstract provided.

A Guide To The Advancement Of Leadership Post Covid, Kelly Grace Dolan

School of Professional Studies

No abstract provided.

Worcester's Changing Media Landscape And Political Participation, Claire M. Robbins

School of Professional Studies

No abstract provided.

The Sec Revolving Door And Comment Letters, Michael Shen, Samuel T. Tan

Research Collection School Of Accountancy

Government officials, advocacy groups, and the business press have raised concerns that former SEC employees may continue to influence the SEC after leaving the agency. Using hand-collected data on the characteristics of 1,384 lawyers who represented firms in responding to SEC comment letters between 2005 and 2016, we examine the impact of post-revolving SEC employees on the SEC comment letter process. Among other determinants, we find that older and larger firms with a history of litigation are more likely to hire former SEC lawyers over non-SEC lawyers. Relative to firms that involve only non-SEC lawyers, we find that firms that …

Smart Vending Machines: The Minimarts In The Near Future?, Ramaswami, S.

Research Collection Lee Kong Chian School Of Business

In a commentary, SMU Associate Professor of Marketing (Education) Seshan Ramaswami discussed how the vending machine has stood the test of time even as e-commerce shook the retail industry. He noted the advantages of the vending machine and how it could be an alternative to a brick-and-mortar store and become the minimart of the future. Assoc Prof Ramaswami believes vending machines could get smarter and better as companies have begun using artificial intelligence to build smart vending machines to provide more personalised and interactive features for customers.

Algorithms, Leadership, And Morality: Why A Mere Human Effect Drives The Preference For Human Over Algorithmic Leadership, Jack Mcguire, David De Cremer

Research Collection Lee Kong Chian School Of Business

Algorithms are increasingly making decisions in organizations that carry moral consequences and such decisions are considered to be ordinarily made by leaders. An important consideration to be made by organizations is therefore whether adopting algorithms in this domain will be accepted by employees and whether this practice will harm their reputation. Considering this emergent phenomenon, we set out to examine employees’ perceptions about (a) algorithmic decision-making systems employed to occupy leadership roles and make moral decisions in organizations, and (b) the reputation of organizations that employ such systems. Furthermore, we examine the extent to which the decision agent needs to …

2023-05-00 Newsletter, Morehead State University. Staff Congress.

Staff Congress Records

Staff Congress newsletter from May of 2023.

Does Disclosure Of Advertising Spending Help Investors And Analysts?, Sungkyun Moon, Kapil R. Tuli, Anirban Mukherjee

Research Collection Lee Kong Chian School Of Business

Publicly listed firms have the discretion to disclose (or not) advertising spending in their annual (10-K) reports. The disclosure of advertising spending can provide valuable information because advertising is a leading indicator of future performance. However, estimates of advertising spending are available from data providers, arguably mitigating the need for its formal disclosure. This study argues that firms’ disclosure of advertising spending provides more complete and public information and therefore lowers investor uncertainty about future firm performance (idiosyncratic risk). Empirical analyses show this effect is largely driven by the negative effect of disclosure of advertising spending on analyst uncertainty. Consistent …

The Mutual Constitution Of Culture And Psyche: The Bidirectional Relationship Between Individuals’ Perceived Control And Cultural Tightness-Looseness, Anyi Ma, Krishna Savani, Fangzhou Liu, Kenneth Tai, Aaron C. Kay

Research Collection Lee Kong Chian School Of Business

According to the theory of mutual constitution of culture and psyche, just as culture shapes people, individuals’ psychological states can influence culture. We build on compensatory control theory, which suggests that low personal control can lead people to prefer societal systems that impose order, to examine the mutual constitution of personal control and cultural tightness. Specifically, we tested whether individuals’ lack of personal control increases their preference for tighter cultures as a means of restoring order and predictability, and whether tighter cultures in turn reduce people’s feelings of personal control. Seven studies (five preregistered) with participants from the United States, …

Asset-Rich And Cash-Poor: Which Older Adults Value Reverse Mortgages?, Joelle H. Fong, Olivia S. Mitchell, Benedict S. K. Koh

Research Collection Lee Kong Chian School Of Business

Home equity represents a substantial share of retirement wealth for many older persons, particularly in Asia where national housing policies have encouraged home-ownership. This paper explored the potential for reverse mortgages to help 'asset-rich and cash-poor' older Singaporeans unlock their home equity while ageing in place. The empirical analysis was based on a nationally representative survey of home-owners age 50+ in the 2018 Singapore Life Panel (N = 6,258). Our analyses showed that the average older home-owner holds some 60 per cent of total net wealth in housing equity, suggestive of high demand potential for reverse mortgage products. Nevertheless, actual …

The Persuasive Design Of Ai-Synthesized Voices, Hannah H. Chang, Anirban Mukherjee

Research Collection Lee Kong Chian School Of Business

We investigate the impact of AI-based, machine-synthesized narrating voices on consumer cognitions and behavior in media-rich environment. Across four studies (plus pretests), we show that the design of AI voices systematically and predictably affects consumer cognition and behavior. Specifically, the designs of AI voices have differential effects in early versus later stages of consumer purchase journey. In situations where the consumers’ attention is already directed to the message, we find that marcomm with more AI voices generates a smaller proportion of favorable thoughts, which leads to a lower purchase likelihood. These results support our conceptualization that hearing more AI voices …

Social Acceptance Vital To Success Of Novel Food Technologies, Mark Chong, Mark Chong

Research Collection Lee Kong Chian School Of Business

In a joint commentary, SMU Associate Professor of Communication Management (Practice) Mark Chong and Andrew Powell , CEO of Asia BioBusiness Pte Ltd, discussed how social acceptance is vital to the success of novel food technologies. They also explained how companies should be guided by the science of risk perception and behavioural science, and why a risk communication and engagement strategy is an essential component of risk management.

Friends Can Help: The Effects Of Relationship In The Chinese Book-Building Process, Ting Luo, Wei Luo, Heng Yue, Lu Zhang

Research Collection School Of Accountancy

Using detailed bidding information in Chinese IPO book-building process, we find that institutional investors who have a close relationship with the underwriter are more likely to participate in bidding and their bidding prices are higher, compared to other institutional investors. We also find that related institutional investors bid higher when the underwriter is more likely to need or receive their support. Further analysis suggests that related institutional investors gain some benefits for their support to the underwriter, including receiving more shares in profitable IPOs, better timing their exit from the IPO in the open market, and receiving more optimistic earnings …

An Examination Of Destination And Business Place Identity Along The Wild Atlantic Way (Ireland) Tourism Route, Ziene Mottiar, Theresa Ryan

Conference papers

An examination of the layers of business place identities resulting from the creation of a road tourism route: an exploration of the Wild Atlantic Way

Proposal and originality (500 characters)

This paper is focussed on the Wild Atlantic Way (WAW) in Ireland and explores the concept of entrepreneurial place identity in terms of tourism routes. Place identity has been shown to be important for tourism entrepreneurs as it affects their self- efficacy (Haller, Assaker and Lee, 2013) and their strategies (Mottiar, 2016). This paper seeks to explore how tourism businesses have altered their identity as a result of the WAW. …

The Role Of Blockchain Technology In The Transition Toward The Circular Economy: Findings From A Systematic Literature Review, Abderahman Rejeb, Andrea Appolloni, Karim Rejeb, Horst Treiblmaier, Mohammad Iranmanesh, John G. Keogh

Research outputs 2022 to 2026

The circular economy (CE) has emerged as a paradigm to protect the environment and the well-being of future generations. In parallel, Blockchain technology (BC) has emerged as a critical enabler for accelerating the transition toward a CE. In order to understand and summarize prior research on the role of BC in the CE, we conducted a systematic literature review (SLR) of 70 seminal articles published before July 2022. Six main themes emerged: a) CE approaches and practices, b) BC and the integration of the Internet of Things (IoT), c) sustainable supply chain management, d) BC and the CE in the …

Determinants Of Cloud Computing Integration And Its Impact On Sustainable Performance In Smes: An Empirical Investigation Using The Sem-Ann Approach, Mohammed A. Al-Sharafi, Mohammad Iranmanesh, Mostafa Al-Emran, Ahmed I. Alzahrani, Fadi Herzallah, Norziana Jamil

Research outputs 2022 to 2026

Although extant literature has thoroughly investigated the incorporation of cloud computing services, examining their influence on sustainable performance, particularly at the organizational level, is insufficient. Consequently, the present research aims to assess the factors that impact the integration of cloud computing within small and medium-sized enterprises (SMEs) and its subsequent effects on environmental, financial, and social performance. The data were collected from 415 SMEs and were analyzed using a hybrid SEM-ANN approach. PLS-SEM results indicate that relative advantage, complexity, compatibility, top management support, cost reduction, and government support significantly affect cloud computing integration. This study also empirically demonstrated that SMEs …

User Polarization From Ai Social Media Algorithms, Theresa Colombini

Undergraduate Research Symposium

This research project delves into the contemporary phenomenon of political polarization exacerbated by artificial intelligence (AI) algorithms in online content consumption using scholarly articles and survey data. The research investigates how AI-driven recommendation systems influence the selection and exposure to politically charged content across various digital platforms. The findings of this study are intended for a deeper understanding of the societal implications of AI algorithms and provide insights into potential strategies for mitigating political polarization in online environments.

Lindenwood University Spring Fashion Show And Market (April 29, 2023), Lindenwood University

Fashion Show Event Programs & Related Items

Program for the Lindenwood University Spring Fashion Show and Market (April 29, 2023).

2023-April-28-Pinnacle Of An Academic Career, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (April 28, 2023) – The East Tennessee State University Board of Trustees approved promotion and/or tenure for faculty members during its quarterly meeting on April 21.

“Faculty are the lifeblood of this institution, and it was a privilege to bring these names before the Board of Trustees for approval,” said Dr. Kimberly D. McCorkle, provost and senior vice president for Academics. “We celebrated their accomplishments with a reception and ceremony, where they were presented with two commemorative coins: one to keep and another to give to a student who has made an impact on their career.”

The following …

2023-April-28-Etsu Pharmacy On Track To Receive State Funding And Lower Tuition, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (April 28, 2023) – Tuition is on track in the coming weeks to be lowered for future pharmacists attending East Tennessee State University Bill Gatton College of Pharmacy in Johnson City, Tennessee. Pending approval from Governor Bill Lee, the state legislature ratified a $2.5 million annual appropriation to the college, the first state funding for the college since its founding in 2005. 

“State funding is a new and exciting chapter in our college’s history and vital for the legacy we leave behind,” said Dr. Debbie Byrd, dean of ETSU Gatton College of Pharmacy. “This annual appropriation will …

Love Is Blind: The Ironic Effect Of Fans’ Experience On Taste Perception, Jennifer L. Stoner, Maria A. Rodas

Marketing Faculty Publications

Many consumers may proclaim a love for a certain sensory experience (e.g., the taste of chocolate for “chocoholics”). These fans may have a wealth of experience consuming the product they love. In three studies, we find that these fans’ love actually blinds them in their ability to report nuances about the products they consume because of the use of top-down information processing. However, when presented with novel brand information, fans switch to a more bottom-up approach which allows greater discernment of the consumption experience. Prompting mindful consumption can also impact a fan’s ability to report a product’s nuances more accurately.