Business Commons^™

2023-05-15 Message From The President, Morehead State University. Office Of The President.

Staff Congress Records

A message sent on May 15, 2023 from the President of Morehead State University to the campus community regarding upcoming dates for the summer sessions and fall semester, special recognitions and Western Illinois University joining the Ohio Valley Conference.

It's A Bitter Sweet Symphony: Licensing Complexities And Copyright Law In The Music Industry., Sadie Lorence

Honors College Theses

Historically, there has consistently been tension in the music industry between the ideas of ownership and accessibility. This past semester, I researched the history of copyright law and how it has evolved in regard to the licensing of musical works. I have conducted a content analysis of The U.S. Copyright Act in the last century to gain insight into its evolution and advancements. After I gathered an adequate understanding of intellectual property law within the realm of the music industry, I focused my case study research on one milestone example of copyright law’s relationship to issues of licensing and ownership …

An Insider Scope Of The Present Relationship Between Generation Z And Luxury Brands: Producing And Executing Creative Display Advertisements For Five Luxury Brands, Amrita Deonanan

Honors College Theses

This paper takes a deeper look into Generation Z’s current relationship with luxury brands to gain a better understanding of how to successfully advertise and gain the loyalty of this cohort long-term. By exploring the psychographics of Generation Z consumers and gaining a feel for their lifestyles, shopping habits, and purchase behavior, digital advertisements were developed for five luxury brands to appeal to these consumers through working with graphic design elements that will lure Generation Z consumers to purchase from these brands. In order for Generation Z consumers to identify with the luxury brands illustrated in the digital advertisements, fundamentals …

Economic Development And Environmental Sustainability In The Gcc Countries: New Insights Based On The Economic Complexity, Suzanna Elmassah, Eslam A. Hassanein

All Works

The economic development and environmental sustainability nexus have long been a fiercely debated issue. Researchers have widely acknowledged the environmental Kuznets curve (EKC) hypothesis when evaluating this relationship. Recently, an emerging strand of research examined the EKC through the lens of the Economic Complexity Index (ECoI) as a broader measure of economic development. However, empirical evidence of the index’s environmental impact is still limited. Despite its growing prominence, no prior research has been conducted in the Gulf Cooperation Council (GCC) using the ECoI, particularly in the EKC context. Furthermore, research comparing the ECoI differentiated impacts on Ecological Footprint and Carbon …

2023-May-12-Hike. Learn. Play., University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 12, 2023) – The Appalachian Trail Vista will bring hiking enthusiasts from across the country to Northeast Tennessee August 4-7. Participants will engage in a variety of hikes, workshops and excursions as part of the summit. With East Tennessee State University's D.P. Culp Student Center as the home base, the event provides a forum for engagement of activities on and near the Appalachian Trail. The summit offers hiking, educational, cultural and historical learning programs, while working with trail clubs, local communities and nearby partner organizations. 

The Appalachian Trail Vista is a gathering celebrating hiking with an opportunity …

2023 Lindy Awards Winners Announced, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2023-May-11-Discover Adventure In Our Backyard, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 11, 2023) – East Tennessee State University has been named the 2023 Top Adventure College by readers of Blue Ridge Outdoors magazine, besting numerous other colleges and universities.

The annual tournament is organized in a bracket-style format, with the end goal of naming a winner as the best outdoor adventure college or university in the Southeast and Mid-Atlantic.

ETSU came out on top after multiple rounds of head-to-head matchups with competitors such as Clemson University, the University of Tennessee, Virginia Tech and previous winner Maryville College.

Set in an outdoor lover's paradise, ETSU’s main campus is surrounded …

North Central Extension Risk Management Education Center Helps Producers Manage Risks, Christine Lockert, Sheila Aikanathan Johnson, Bradley D. Lubben

Cornhusker Economics

The Extension Risk Management Education (ERME) program, funded by USDA's National Institute of Food and Agriculture, provides training to help producers learn new strategies to manage complex and growing agricultural risks. ERME strives to achieve this goal by encouraging and funding innovative programs across the country and helping programs focus on tangible results. Four regional grant-making ERME Centers are located across the country at the University of Delaware (Northeast), the University of Arkansas (South), Washington State University (West) and the University of Nebraska-Lincoln (North Central) along with a Digital Center at the University of Minnesota to help administer online application, …

Entrepreneur Lauer Joins Lu's Plaster College Of Business And Entrepreneurship, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

2023-May-09-Honoring Their Service, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 9, 2023) — The Quillen College of Medicine at East Tennessee State University hosted a military promotion ceremony last week for six members of the Class of 2023.

The following students were commissioned as officers during the ceremony on May 5, which took place a few hours prior to the college’s commencement ceremony:

• Samantha Nicole Courtney, of Medina, Tennessee, U.S. Air Force. Courtney will complete her residency in psychiatry at Wright-Patterson Air Force Base.
• Sean Morgan Davis, of Gainesboro, Tennessee, U.S. Navy. Davis will complete his residency in family medicine at Naval Air Station Jacksonville, …

Meme Corporate Governance, Dhruv Aggarwal, Albert H. Choi, Yoon-Ho Alex Lee

Law & Economics Working Papers

Can retail investors revolutionize corporate governance and make public companies more responsive to social concerns? The U.S. stock market offered an unusual experiment to test the impact of retail investors in 2021, when there was a dramatic influx of retail investors into the shareholder base of companies such as GameStop and AMC. The meme surge phenomenon elicited a variety of reactions from scholars and practitioners. While some worried that affected companies’ share prices were becoming disjointed from their financial fundamentals, others predicted that retail shareholders will reduce the power of large institutional investors and democratize corporate governance. This Article presents …

Experience, Empathy, And Emotions: What Our Academic Systems Need To Support (Not Just) Women Professors, Mai P. Trinh

Management Faculty Publications

The arguments in the focal article go like this: “Women professors during pregnancy, postpartum, and caregiving phases face real struggles in their academic career and we have a moral obligation to help them succeed; otherwise, it could be very costly to our institutions. Department heads and other faculty members, take actions to support female caregivers. We will give you some suggestions.” While Iresonate with this message both on a personal and a professional level, Icould not help but notice a fundamental assumption underlying this argument: that faculty members actively want to be good moral agents and want to help their …

Understanding The Business Model Of Content Creation, Taylor Vahey

Honors Projects in Communication

Individuals who post niched consistent content to social media platforms have grown audiences, which presents an opportunity for content creators to monetize the attention their posts receive. Both content creators and marketing practitioners are using trial and error processes to learn how to utilize the newest online promotion strategy; influencer marketing. This research aims to outline the business operations from the perspective of the influencer. Research on all aspects of this industry is insufficient, with only a few hundred published peer-reviewed articles on the topic available. Most of the research focuses on the perspective of the audience or the marketing …

The Interaction Between Spending Policies And Asset Allocation For College And University Endowment, Ryan Erickson

Honors Projects in Finance

The analysis revealed better combinations of asset allocation and spending policy for college and university endowments that efficiently balance the desirable outcomes of stable spending in real terms against maintaining the purchasing power of the endowment over time (intergenerational equity). Using the variability and correlation of historical asset class returns, we created a forward-looking, projection-based, multivariate Monte Carlo simulation of individual asset class returns. The simulation incorporates the relationships between inflation and asset class returns, and the relationships among asset class returns. The projected time series of asset class returns produced a time series of endowment portfolio returns given an …

How Recruitment And Staffing In The Healthcare Industry Has Been Impacted By The Covid-19 Pandemic, Jake O'Neil

Honors Program Theses and Projects

No abstract provided.

Ada News - 05/08/2023, American Dental Association, Publishing Division

ADA News

Established in 1970 as the official newspaper of the American Dental Association, the ADA News serves practicing dentists and others allied to the dental profession in the U.S. and internationally. It is the No. 1 source of news and information about the many benefits and services the ADA delivers to members daily as well as timely information on scientific, social, political and economic developments affecting dentistry and health care.

Airbnb Strategic Audit Overview, Andrea Curnes, Audrey Kreun, Tyler Royal, Jacob Zadalis, Cody Hohn, Jason Dirks

Honors Program: Senior Projects (Public)

This study provides an overview of Airbnb, an online marketplace for short-term rentals and experiences. It highlights the company's history, business strategies, value chain, acquisitions, code of ethical conduct, and organizational structure. With a Blue Ocean strategy combining differentiation and cost leadership, Airbnb has achieved remarkable success, boasting a valuation of over $67B and generating annual revenue exceeding $1.5B. The company's unique business model involves participating in all parts of the value chain, and it has expanded geographically through acquisitions and product market expansion. Airbnb's code of ethics reflects its core values, and its organizational structure fosters flexibility and remote …

Vanmoof Strategic Audit, Chi-Chun Chang

Honors Program: Senior Projects (Public)

VanMoof is an e-bike brand originated in Amsterdam that has expanded to Western Europe, Eastern Asia, and North America. This paper will analyze the e-bike industry using PESTEL analysis. It will also analyze the industry’s competitive environment using the framework of Porter’s Five Forces, followed by an analysis of the strategy VanMoof’s currently employing. Based on the results, the paper will end with a recommendation for future strategies.

2023-May-06-Congratulations, Class Of 2023, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 6, 2023) – East Tennessee State University celebrated more than 2,000 members of the Class of 2023 during two Commencement ceremonies held at the Ballad Health Athletic Center today.

During the morning ceremony, Coach Brenda Mock Brown was the keynote speaker.

Named head coach of the ETSU Women’s Basketball program in 2022, she is the 10^th head coach in program history. She led the team to a historic season, with a 25-10 overall record this season for a 19-win improvement from the previous season. The improvement is the seventh-best turnaround in NCAA women's basketball history. She …

Routing Battery-Constrained Delivery Drones In A Depot Network: A Business Model And Its Optimization-Simulation Assessment, Yanchao Liu

Industrial and Systems Engineering Faculty Research Publications

This paper proposes a novel business model for on-demand package shipment services using drones, and evaluates different modeling and solution approaches for the drone routing problem that underpins the service operation. In the proposed service, customers’ shipment orders of arbitrary origins and destinations, payload weights and bid values are collected every five minutes, and available drones from multiple depots are then dispatched to fulfill a subset of these orders in a way to maximize profit. A drone path starts from a depot, serves one or more customer orders in sequence, and ends at a depot for battery recharging, which incurs …

Obesity On The Line! An Analysis Of High School Linemen Recruited To Play For “Power Five” Schools, Jeffrey J. Fountain, Peter Finley, Thomas Wuerzer

HCBE Faculty Articles

Purpose: This article explored the changing body sizes of high school football linemen recruited to play for “Power 5” schools between 2003 and 2020 when factoring in the position group. This study also allowed for a cross-sectional analysis to explore body size differences within and between “Power 5” conferences. Methods: The dataset contained 7,428 linemen, and a cross-sectional design was used to examine position and conference affiliation related to the differences in height, weight, and Body Mass Index over three time periods. Statistical analysis was conducted using nonparametric Kruskal-Wallis H tests and post-hoc analysis with Bonferroni correction for pairwise comparisons. …

2023-05-05 Student Media Board Meeting Minutes, Morehead State University. Faculty Senate., Student Media Board.

Faculty Senate Records

Student Media Board meeting minutes for May 5, 2023

Board Of Trustees Minutes, May 5 2023, Indiana State University Board Of Trustees

Board of Trustees

No abstract provided.

Test Submission, Christine Test

Test Series

No abstract provided.

2023 Private Capital Markets Report, Craig R. Everett

Pepperdine Private Capital Markets Report

The Pepperdine private cost of capital survey was originally launched in 2007 and is the first comprehensive and simultaneous investigation of the major private capital market segments. This year’s survey specifically examined the behavior of senior lenders, asset‐based lenders, mezzanine funds, private equity groups, venture capital firms, angel investors, privately‐held businesses, investment bankers, business brokers, limited partners, and business appraisers. The Pepperdine survey investigated, for each private capital market segment, the important benchmarks that must be met in order to qualify for capital, how much capital is typically accessible, what the required returns are for extending capital in today’s economic …

Types Of Cyber Attacks And Incident Responses, Kaung Myat Thu

Publications and Research

Cyber-attacks are increasingly prevalent in today's digital age, and their impact can be severe for individuals, organizations, and governments. To effectively protect against these threats, it is essential to understand the different types of attacks and have an incident response plan in place to minimize damage and restore normal operations quickly.

This research aims to contribute to the field by addressing the following questions: What are the main types of cyber-attacks, and how can organizations effectively respond to these incidents? How can the incident response process be improved through post-incident activities?

The study examines various cyber-attack types, including malware, phishing, …

2023-May-04-She Realized She Could Make A Difference. So, She Did., University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (May 4, 2023) — Taylor Coston, from Florence, Alabama, a pharmacy and public health student at East Tennessee State University, was awarded the prestigious U.S. Public Health Service (USPHS) Excellence in Public Health Pharmacy Award.

Coston is enrolled in ETSU’s PharmD/Master of Public Health dual degree program and will pursue a career in pharmacy.

Coston is one of 10 students nationwide selected by the Pharmacist Professional Advisory Committee (PharmPAC) Student Awards Program as a “Top Award Recipient” for their public health work that positively impacted their local communities and beyond.

In total, just 88 pharmacy students from across …

Alexander S. Glover, Et. Al. V. Georgia Mining Ventures, Llc, Et. Al., Order On Motions For Summary Judgment, Kelly Lee Ellerbe

Superior Court of Fulton County: Metro Atlanta Business Case Division Opinions

No abstract provided.

Alexander S. Glover, Et. Al. V. Georgia Mining Ventures, Llc, Et. Al., Order On Defendants' Motion To Exclude Testimony, Kelly L. Ellerbe

Superior Court of Fulton County: Metro Atlanta Business Case Division Opinions

No abstract provided.

Alexander S. Glover, Et. Al. V. Georgia Mining Ventures, Llc, Et. Al., Order On Motions For Summary Judgment, Kelly L. Ellerbe

Superior Court of Fulton County: Metro Atlanta Business Case Division Opinions

No abstract provided.