Business Commons^™

When Mac Shouldn’T Smile Back: Anthropomorphic Logo And Effect On Consumer Perceptions Of Generative Artificial Intelligence, Ainsley E. Ballard

Honors Scholar Theses

Drawing on prior research suggesting that anthropomorphic design can increase trust, liking, and perceived competence, this research investigates whether these effects extend to generative artificial intelligence logos. A three-group between-subjects study was conducted to examine how varying levels of logo anthropomorphization influenced consumer perceptions of an artificial intelligence brand. In being assigned to one of three logo conditions, humanoid (high anthropomorphism), animalistic (moderate anthropomorphism), or nature/geometric (low anthropomorphism), participants evaluated the new logo across multiple dimensions, including liking, brand fit, trustworthiness, and willingness to buy. Contrary to the initial hypothesis, the low anthropomorphism condition consistently received the most positive ratings, …

The Challenges And Strategies Of Leading A Diverse Team As A Project Manager, Karissa Naomi Smith

Senior Honors Theses

Diversity comes in many forms, including age, race, ethnicity, and gender, and each one presents a separate set of challenges to the team. With a trained and adaptive manager, unity can be created even among the most diverse members of their team. Equipping with strategic options helps build a productive, unified, diverse team. Case studies are incorporated to show the use of strategies and the benefit of trust to better performance, decision-making, and team unity. Trust among the members can bring performance and efficiency to a diverse team. Ultimately, research demonstrates that a diverse team will lead to challenges, but …

The Smallholder’S Dilemma In Agroecological Transitions: The Diseconomy Of Agroecology For Small Farmers In Industrial Agriculture, Qian Forrest Zhang

Research Collection School of Social Sciences

A scalar contradiction exists between agroecology's three goals: while ecological sustainability is best pursued at the landscape scale, social equity and livelihood goals often require organizing production at the small scale of family farms. In China's ‘industrial agriculture of small farmers’, ecological farming practices became economically unviable at small farmers' minuscule scales. Agroecological transitions almost always first go through a scale expansion, a process fraught with tension. The empirical analysis focuses on three ‘ecological farms’ that enjoyed favorable conditions unattainable to smallholders. Yet, lock-ins across five dimensions have either made their operations economically unsustainable or forced compromises in agroecological principles.

2026 May, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for May of 2026.

From Consumer-Centric Innovation To Sustainable Restaurant Performance: A Study Of Strategic Capability Integration In An Emerging Market Context, Juliana Juliana, Ira Brunchilda Hubner, Diena M. Lemy, Arifin Djakasaputra, Ferry Jie

Research outputs 2022 to 2026

Increasing pressure for innovation-driven competitiveness requires hospitality firms to integrate technological capability, market intelligence, and customer-focused innovation into coherent strategic configurations. However, prior research has largely examined these capabilities separately, limiting understanding of how their integration influences restaurant marketing performance in emerging markets. This study develops and empirically tests an integrated capability framework linking techno-resonance innovation capability, competitor orientation, consumer-centric innovation strategy, and new service development to restaurant marketing performance using survey data from 300 restaurant managers in Java and Bali, Indonesia. The results of PLS-SEM analysis indicate that techno-resonance innovation capability significantly strengthens consumer-centric innovation strategy and new service …

The Night Circus - The Traveling Edition: An Advertising Campaign And Cross-Cultural Analysis, Charlee A. Salinas

Honors Program: Senior Projects (Public)

This thesis is an outline of my advertising plansbook that examines how culturally adapted advertising for a single book affects perceived authenticity, emotional resonance, and purchase intent across three distinct markets: the United States, Brazil, and Vietnam. This study examines three culturally distinct markets to identify which advertising elements require full localization versus those where standardization is acceptable. By comparing adapted campaigns against a standardized approach, this research provides actionable insights for publishers navigating the efficiency-effectiveness trade-off.

The research questions asked:

-       How does culturally adapted advertising for the same book affect perceived authenticity, emotional resonance, and purchase intent across …

A Strategic Audit Of Brown-Forman, Joshua Rossman, Carter Mann, Maris Grabill, Joe Meath, Gavin Pokorny

Honors Program: Senior Projects (Public)

Brown-Forman is a global spirits company with products sold in more than 170 countries. Known for brands such as Jack Daniel’s, Woodford Reserve, and Herradura, Brown-Forman’s history spans back over 150 years. Much of its success comes from thoughtful brand stewardship and a long-term approach to growth. The company operates in the highly competitive distilleries industry, where strong brand identity and premium positioning are key to performance.

This strategic audit reviews Brown-Forman’s development, leadership, business model, and guiding mission, as well as its external environment and internal capabilities. It also considers performance, competitive dynamics, business-level and corporate-level strategies, governance, and …

The New York Times: A Strategic Audit, Kaylee Campbell, Cassidy June, Keira Cummins, Tanner Maas, Alyssa Fjelstad

Honors Program: Senior Projects (Public)

The New York Times is a legacy newspaper that has navigated a great many changes since its founding in 1851. The company rose to success with its traditional print journalism, but has now transformed into a largely digital, subscription-based business model that provides subscribers with access to news, games, recipes, podcasts, product recommendations, and more. This provides an excellent foundation for a strategic audit to understand how one of the giants of a dying industry has not only managed to stay alive, but to thrive.

A PESTEL and Porter’s Five Forces analysis reveals that The New York Times operates in …

Netflix, Inc. Strategic Audit, Jadyn J. Koehler

Honors Program: Senior Projects (Public)

Netflix is a dominant company in the global entertainment industry. The company has changed the way people watch and interact with movies and shows. Netflix has over 300 million subscribers and operations in more than 190 countries. This strategic audit examines Netflix’s current situation, including its performance, governance structure, internal strengths, and external environment. This audit also examines some of the biggest problems, which include increased competition, higher content costs, and changes in consumer behavior. This analysis considers strategic alternatives and recommendations to support long-term growth. The goal of this report is to evaluate Netflix’s ability to maintain its competitive …

Impact Of Currency Volatility In The Automotive Import-Export Procurement, Adelaide De-Heer

Master of Public Administration for Senior Leadership

Automobile import and export trade is a global venture and thus affected by global issues including cross border issues and currency volatility. Since it is a major in the economic field, it is vital that some risks be evaded in the initial stages of this trade to ensure sustainability. As a result, this research paper aims to assess how currency volatility as a key procurement risk impacts this business and why it is important to understand these dynamics. Currency volatility significantly influences automobile import and export procurement by shaping cost structures, competitive positioning, and financial stability within the global automotive …

International Business And Sustainability: Towards An Interdisciplinary Research Agenda, Jonathan Doh, Ans Kolk, Heli Wang

Research Collection Lee Kong Chian School Of Business

The relationship between international business (IB) and sustainability is a complex and multifaceted one. Multinational enterprises (MNEs) both affect and are affected by the social, economic, and ecological (green environment) context in which they are embedded.1 As such, the study of how IB activity influences sustainability and the way that sustainability, in turn, impacts IB, involves incorporating a wide range of drivers, actors, processes, and outcomes. At the same time, sustainability challenges, such as climate change, biodiversity loss, pollution, resource scarcity, economic and social inequality and others, are increasingly systemic, multilevel, and intertwined with geo economic, biophysical and governance dynamics …

Research: What Message Are Your Headphones Sending Your Coworkers?, Oguz Gencay, Michael Schaerer, Trevor A. Foulk

Research Collection Lee Kong Chian School Of Business

Walk into almost any modern office, and you will see it: earbuds in, playlists on, and heads down. For many employees, music is an essential tool for focusing, mood regulation, and stamina. For most managers, it is a non-issue as long as performance stays strong. If it helps people concentrate, let them listen to music. At worst, it is a harmless preference, such as drinking coffee or using a standing desk.

The Harvey Pittel Saxophone Quartet: Its History And Legacy In American Saxophone Quartet Performance, James M. Lawhn

Glenn Korff School of Music: Dissertations, Theses, Student Creative Work, and Performances

The saxophone quartet has emerged as a legitimate chamber ensemble in the United States through the sustained efforts of a small number of pioneering professional groups. Despite the central role these ensembles have played in shaping repertoire, performance standards, and public perception, their histories have often gone undocumented. Among the most influential of these groups is the Harvey Pittel Saxophone Quartet, an ensemble that maintained an unusually active national and international touring career for nearly four decades and helped establish the saxophone quartet as a viable professional model.

This document addresses a significant gap in the scholarly literature by presenting …

Political Costs And Strategic Corporate Communication, Christine Cuny, Jungbae Kim, Mihir N. Mehta

Research Collection School Of Accountancy

When subject to public scrutiny, do firms strategically use advertising to reduce expected political costs? Advertising can ease public concerns, thereby reducing the pressure on politicians to act harshly against scrutinized firms and their industries. We use repeated congressional testimony by industry members as a novel way to identify political scrutiny. Our central finding is that scrutinized industries increase their advertising spending 132 percent more in the electorates of politicians overseeing the hearings than in the electorates of other politicians. Further, strategic advertising is complementary to income-decreasing accounting choices and a substitute for lobbying. Overall, our study sheds light on …

Leading Ai Adoption In Organizations: Introducing A Behavioral Human-Centered Approach, Shane Schweitzer, Devesh Narayan, Jack Mcguire, David De Cremer

Research Collection Lee Kong Chian School Of Business

Initiatives to implement AI technologies in organizations fail at an alarming rate. We argue that leading the adoption of AI is not a simple engineering exercise but rather represents a behavioral exercise where change management principles—the process by which organizations plan, implement, and embed changes in practices—are employed. However, many AI initiatives in business focus predominantly on the AI systems themselves, assuming humans will fall in line. To solve this, we integrate ideas from change management with scholarship on human-centered artificial intelligence to offer a behavioral approach that accounts for the impact of AI adoption on humans at all stages …

The Downside Of Generosity: How Rare Giving Fosters Stronger Social Connection, Minkwang Jang, Shereen J Chaudhry, Ayelet Fishbach

Research Collection Lee Kong Chian School Of Business

Giving serves not only to benefit others and society but also to foster social connections between givers and recipients. However, more giving is not necessarily merrier. This research finds that social connection depends not only on the act of giving but also on how many others receive the gesture from the same giver. Rare givers—those who give to fewer recipients—are perceived as more socially connected to each recipient than broad givers—those who give to many (the rare giving effect). This effect emerges across diverse contexts, including interpersonal gift exchanges in both new and existing relationships and corporate donations. As a …

From Trees To Treewidth: Inventory Management In Complex Supply Chain Networks, Philippe Blaettchen, Andre Calmon, Georgina Hall, Mohit Tawarmalani

Research Collection Lee Kong Chian School Of Business

We propose an exact solution approach to the Guaranteed Service Model (GSM), one of the most widely applied models for optimizing safety stock placement in supply chain networks. Based on linear programming (LP), our approach handles any directed acyclic network and any cost function that depends on a stage's incoming and outgoing service times. It scales polynomially in the number of nodes n in the network, and exponentially in its treewidth, which quantifies how "tree-like" a network is, and can be much smaller than n. This contrasts with existing approaches, which scale exponentially in n. The proof of exactness of …

Algorithmic Resilience Memory: Designing Agentic Ai Systems For Organizational Learning And Climate-Crisis Adaptation, Harsha Sammangi, Aditya Jagatha, Navyasri Maddukuri

Research & Publications

Climate disruption has become a persistent organizational condition rather than an episodic event, yet most information systems designed to support organizational resilience treat each disruption as an isolated incident. Existing digital resilience platforms, disaster recovery systems, and AI-driven decision support tools lack the capacity to accumulate, encode, and reuse organizational knowledge across successive climate-related crises. This paper introduces Algorithmic Resilience Memory (ARM), a novel IS construct defined as an AI-enabled organizational capability through which agentic AI systems sense climate-related disruptions, encode prior organizational responses, preserve decision rationale, generate contextually adaptive recommendations, and reconfigure future actions through structured outcome feedback. Drawing …

Fighting Against Recruitment Scams: Theory-Driven Supervised Learning And Empirical Analysis For Digital Fraudulent Recruitment Posting Behavior, Tom (Tianteng) Wang, David (Jingjun) Xu, Keng Siau, Zhongju (John) Zhang

Research Collection School Of Computing and Information Systems

The number of recruitment postings on digital recruitment hiring platforms has increased since the COVID-19 pandemic. However, the weak surveillance and operations of these platforms, combined with the fact that most job seekers have relatively low vigilance and a strong desire for recruitment offers, enable scammers to easily deceive job seekers for their money and confidential information. In this work, we combine prevailing text mining techniques (i.e., ChatGPT with prompting engineering and supervised machine learning) with interpersonal deception theory (IDT) from social science to design an interpretable IT system to predict fraudulent recruitment postings on digital recruitment-hiring platforms. We compare …

An Interdisciplinary Review Of The Gaslighting Literature And Future Research Agenda, Paula A. Kincaid, Samantha C.O. Stalion

Management Faculty Publications and Presentations

Gaslighting is increasingly discussed in organizational contexts, yet its meaning, boundaries, and process remain unclear within management and organizational scholarship. Although research on gaslighting has expanded across multiple disciplines, existing work is conceptually fragmented and difficult to integrate, limiting cumulative theory development and empirical progress. In this review, we synthesize 56 years of gaslighting research (1969-2025; 266 articles) to clarify how gaslighting has been defined, studied, and applied, with particular attention paid to its relevance for work and organizational settings. We identify four recurring ways gaslighting has been conceptualized and show how variation across these approaches has contributed to inconsistent …

Diversification For Stock Markets: Commodities Or Crypto, Mico Apostolov, Simone Domenico Scagnelli, Lorenzo Vasile

Research outputs 2022 to 2026

The question that an asset could serve as a good store of value has been brought up a number of times, especially due to major market shocks. Despite the long-held belief that gold serves as a safe haven, a growing body of contemporary literature perpetually assesses this notion. Whether cryptocurrencies, namely Bitcoin as the most well-known of them, as an asset, can serve as a safe haven or hedge gains traction in research. This study investigates the relationship of gold and Bitcoin to S&P 500 stock index and the possibility that these might serve as a safe haven in respect …

Understanding Customer Engagement Behavior In Virtual Try-On Services: Evidence From Indonesia, Nyoman Sri Subawa, Ni Putu Chantika Aprilia Nariswari, Made Maenita Dewi, Anak Agung Gede Wiranata, Caren Angellina Mimaki, Made Srinitha Millinia Utami

Research outputs 2022 to 2026

The adoption of immersive technologies, such as Virtual Try-On (VTO), has transformed how consumers evaluate products, interact digitally, and engage with brands. This study investigates the effects of experiential value, flow, perceived enjoyment, customer trust, and customer satisfaction on customer engagement behavior, within the Stimulus–Organism–Response (S–O–R) framework. Experiential value serves as the stimulus, flow and psychological states as the organism, and engagement as the response. Data were collected from 320 Indonesian e-commerce using a purposive sampling technique, targeting respondents with prior experience using Virtual Try-On (VTO) features through an online questionnaire distributed via Google Forms, and were subsequently analyzed using …

It's Not Nde Without U And X: Preparing For Change With Inclusive Research, Sanjeet Mann, Heather L. Cribbs

Library Faculty Publications & Presentations

The upcoming Next Discovery Experience (NDE) introduces major changes to how users search, interpret information, and navigate Primo. Preparing for NDE is an opportunity to center the diverse students and faculty who rely on discovery systems every day, ensuring that their lived experiences, accessibility needs, and research practices guide interface design, configuration, and communication. This session presents a consortial approach to NDE readiness that positions students and community members as partners in the development process. We describe strategies for creating ethical and rigorous UX research workflows that include IRB approval, purposeful recruitment, accessible study design, and clear documentation on the …

Product Variety And Asset Pricing, Florin Bidian, Carlos Nunez, Ajay Subramanian, Baozhang Yang

Business Faculty Articles and Research

We develop a general-equilibrium multi-industry model with endogenous product variety and study its implications for asset prices. We estimate the model with both the Generalized Method of Moments (GMM) and the Simulated Method of Moments (SMM) and show that the equity premium and risk-free rate are consistent with empirically reasonable risk aversions and discount factors. The market risk premium increases significantly with the interindustry product complementarity. The model also generates the additional novel predictions that the market risk premium increases with the intraindustry product substitutability, and that industries with more substitutable products have higher excess returns. We show support for …

The House Capstone Project, Josh Delange

Celebrating Scholarship and Creativity Day (2018-)

Capstone project on The House

Elijah Northcutt Named 2026 Sibley Award Recipient, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

Changing Employee Motivation From Obligation To Opportunity: Increasing Intrinsic Motivation In Non-Profit Organizations, Evelyn L. Williams

Senior Honors Theses

Motivation is a key driver behind tasks within the workforce. Harnessing employee motivation increases productivity, employee retention, efficiency, and output quality. Non-profit organizations, however, are often unable to devote resources to externally increasing motivation. This study presents a motivational model that is built from three motivation theories: Maslow’s Hierarchy of Needs, Herzberg’s Two Factor Theory, and Self-Determination theory. By incorporating principles from these theories this model helps organizations internalize and increase the effectiveness of their employees’ motivation through increasing the autonomy, competence, and relationality felt by each employee. The six tenets of the REWARD model give non-profit organizations a framework …

Exploring The Relationship Between Telework Intensity And The Voluntary Or Involuntary Nature Of Physical Work Arrangements Related To Work-Related Rumination, Savannah R. Schwartz

Doctoral Dissertations and Projects

Work-related rumination occurs when an individual thinks about work during non-work hours. Following the emergence of COVID-19, more employers adopt flexible models of physical working arrangements for their employees that extend beyond traditional on-site (working from a designated business office location) models, such as hybrid (working part of the time from home and part of the time at a designated business office location) and fully remote (working from home all of the time) models. The present non-experimental quantitative, cross-sectional survey study explored the relationship between telework intensity (i.e., the amount of time one spends working remotely), as well as the …

A Qualitative Case Study On Leadership And Organizational Dynamics In The Adoption Of A Learning Management System In Higher Education: A Post-Positivist Approach Using The Technology Acceptance Model (Tam), Ashley Hudson Tharpe

Doctoral Dissertations and Projects

The purpose of this flexible design, qualitative, single case study was to explore the process of a learning management system (LMS) transition and the perceptions of administrators, course designers, and faculty during that process at a higher education institution. The study focused on understanding perceptions of LMS adoption, using the technology acceptance model as a conceptual framework. Three research questions were used to address the problem by providing insights into the procedural, relational, and strategic elements of LMS adoption. Data was collected through 30 semi-structured one-on-one interviews, 33 reflective journal responses, and multiple institutional artifacts related to LMS migration. Six …

Employee Engagement In The Digital Age, Kimberly A. Wells

Doctoral Dissertations and Projects

The researcher in this qualitative multiple-case study explored how technology has impacted employee engagement in the modern workplace. The problem being addressed is the continual decline in employee engagement, and the limited understanding of whether technology influences engagement -and if so – how it impacts engagement. A flexible design and qualitative methodology were used to conduct semi-structured interviews with 25 subjects across two non-profit organizations. The researcher transcribed each interview, which was then coded and analyzed. The findings revealed several core themes, including digital saturation, device benefits, device etiquette, device boundaries, and technostress. These themes indicate that technology enables greater …