Business Commons^™

Factors Influencing The Adoption Of Artificial Intelligence Systems: A Systematic Literature Review, Ahmad A. Khanfar, Reza Kiani Mavi, Mohammad Iranmanesh, Denise Gengatharen

Research outputs 2022 to 2026

Purpose: Despite the potential of artificial intelligence (AI) systems to increase revenue, reduce costs and enhance performance, their adoption by organisations has fallen short of expectations, leading to unsuccessful implementations. This paper aims to identify and elucidate the factors influencing AI adoption at both the organisational and individual levels. Developing a conceptual model, it contributes to understanding the underlying individual, social, technological, organisational and environmental factors and guides future research in this area. Design/methodology/approach: The authors have conducted a systematic literature review to synthesise the literature on the determinants of AI adoption. In total, 90 papers published in the field …

The Effect Of Robot Anthropomorphism On Employee Recovery Of Robot Service Failures: The Mediation Of Employee Empathy, Jiangchi Zhang, Chaowu Xie, Songshan Huang

Research outputs 2022 to 2026

Purpose: This study aims to investigate employee responses to robot service failures. It examines how employees recover from such failures at varying levels of robot anthropomorphism, considering the mediating role of employee empathy and the moderating role of service failure type. Design/methodology/approach: Three scenario-based experiments were designed and implemented. The statistical analysis techniques adopted were independent samples t-test, multivariate analysis of variance and regression. Findings: Findings reveal: a curvilinear relationship exists between employee proactive/reactive recovery and robot anthropomorphism; employee empathy mediates this relationship; and physical affordance failures prompt low proactive and high reactive recovery for low-anthropomorphism robots, while cognitive affordance …

A Metaheuristic Approach For The Multi-Objective Sustainable Vehicle Routing Problem, Reza Moghdani, Khodakaram Salimifard, Emrah Demir, Sasan Barak, Adel Aazami, Seyed Ashkan Hosseini Shekarabi

Research outputs 2022 to 2026

This study introduces the Multi-Objective Sustainable Vehicle Routing Problem (MOSVRP) with time windows, designed for congested urban networks. The model simultaneously addresses economic, environmental, and social sustainability by minimizing costs and emissions while maximizing customer satisfaction through enhanced service at pickup nodes. To manage the complexity of large-scale urban routing, we propose a novel Voronoi diagram-based network shrinking procedure that significantly reduces computational effort. More specifically, the model incorporates time-dependent traffic patterns to capture realistic urban conditions. For the solution, we propose a tailored metaheuristic, the enhanced Multi-Objective Volleyball Premier League (MOVPL) algorithm, which incorporates reference point guidance, disruption operators, …

The Impact Of Film Factors On Destination Image And Travel Intention: A Comparative Study Between Vietnamese And Korean Film Industry, Gavin Northey, Hoa Hong Pham, Colette Gallagher, Steve D’Alessandro, Phan Thi Minh Thu, Quan Ha Minh Tran, Trang Thị Thùy Dương

Research outputs 2022 to 2026

Film tourism represents a growing opportunity for destination marketers, yet limited research examines how specific filmic components within a film’s dramatic architecture influence destination image and travel intention. This study addresses this gap through a sequential explanatory mixed-methods design comprising three phases. First, a pre-test (n = 360) using exploratory factor analysis identified and validated four film components: plot, culture and tradition, scenery, and humanism. Second, a between-subjects quasi-experimental study with Vietnamese viewers (n = 792) employed partial least squares structural equation modeling to test how Korean versus Vietnamese films differentially influence domestic and international travel intentions. Third, semi-structured interviews …

The Paradoxical Effect Of Job Autonomy On Communication Overload: A Pathway To Innovative Work Behaviour, Oualid Abidi, Rupali Bhagat, Hamsa Sarhan, Mirna Safi

Research outputs 2022 to 2026

Purpose: This research aims to propose autonomy as a job characteristic that alleviates communication overload, thereby fostering the innovative work behaviours exhibited by knowledge workers. Design/methodology/approach – An empirical survey was administered to 277 knowledge workers from diverse sectors in Kuwait. To analyse the interrelations among the three constructs of the research model, i.e. job autonomy, innovative work behaviours and communication overload, the structural equation modelling method was applied, and mediation analysis was conducted using a bootstrapping method to examine the indirect effect of communication overload. Findings – The findings indicate that the level of job autonomy has a significant …

What Makes An Airbnb Experience Memorable? A Text Analysis Using Leximancer, Eunjung Kim, Songshan Huang

Research outputs 2022 to 2026

This study explores the factors that contribute to memorable experiences in the context of Airbnb. An open-ended question, ‘Please describe your most memorable experience with Airbnb’, was asked in the survey, and a total of 824 valid responses were obtained. The qualitative analysis of the data was conducted using Leximancer. The findings highlight the significance of the ‘Stay’, ‘Home’, ‘Family’, ‘Host’, ‘Beach’, and ‘Use’ themes, each playing a vital role in creating memorable experiences. In particular, the present study extends these findings by offering a more nuanced understanding of these dimensions, with specific themes emerging in relation to different demographic …

When The Going Gets Tough, Who Gets Going? Relational Embeddedness, Institutional Support And Entrepreneurial Continuance: Evidence From China's Small Business Owners, Tenghao Zhang, Pi Shen Seet, Janice Redmond, Jalleh Sharafizad

Research outputs 2022 to 2026

Purpose – This study investigates how relational embeddedness and perceived institutional support influence entrepreneurs' intention to keep entrepreneurial ventures going in an emerging transition economy, China, during a major disruption, such as the COVID-19 pandemic. Design/methodology/approach – We surveyed 295 small business owners in China during its second COVID-19 wave. Covariance-based Structural Equation Modelling (CB-SEM) was used to evaluate the model. Findings – The study found that relational embeddedness and perceived institutional support both significantly influenced their intention for entrepreneurial continuance (IEC) through the mediating effects of the three Theory of Planned Behaviour (TPB) determinants. It also found that relational …

From Mindset To Practice: How Employees’ Attitudes Impact Tourism Businesses’ Sustainability Practices, S. Mostafa Rasoolimanesh, Shi Y. Chee, Neethiahnanthan A. Ragavan

Research outputs 2022 to 2026

Recognizing that attitudes can drive positive behavioral intentions, the study examines the effects of tourism business employees’ attitudes toward sustainable tourism on their involvement in economic, socio-cultural, environmental, political, and technological sustainability practices. The results of the 389 questionnaires completed by the employees revealed that employees’ attitudes toward sustainable tourism significantly affect the involvement of tourism businesses in sustainable practices. Importantly, these insights suggest that tourism businesses should prioritize cultivating a pro-sustainable mind-set among employees, enhancing training that links sustainability and business viability, and continuously aligning their sustainability strategies with changing societal standards. This study contributes to the literature on …

Accessible Tourism: Tourists With Physical Disability - Segmentation Based On Perceived Travel Barriers, Changjiang Tao, Songshan Huang, Jin Wang, Guanghui Qiao

Research outputs 2022 to 2026

Purpose: This study aims to explore the heterogeneity of the tourist market for people with a physical disability (PwPD) based on travel barriers, to serve them better, from a tourism marketing perspective. Design/methodology/approach: A market segmentation analysis was conducted on a sample of 480 PwPD in Sichuan Province, China, based on their perceived travel barriers. Data were obtained through three on-site and four online surveys. A four-step factor-item mixed segmentation, including factor analysis, cluster analysis, discriminant analysis and chi-square tests, was applied to examine the differences among PwPD tourist market segments in terms of various demographic characteristics, disability conditions (e.g. …

Boardroom Dissent: An Integrative Review And Future Research Agenda, Aira Eirola, Pieter Jan Bezemer, Stephan Reinhold

Research outputs 2022 to 2026

Research Question/Issue: Scholars and practitioners view boardroom dissent as central to the functioning of boards of directors. However, there is a lack of consensus on what dissent is, who is involved, when and where it happens, and whether it is a behavioral or cognitive phenomenon. This conceptual unclarity and related fragmentation of empirical results call for an integrative literature review to build a coherent agenda for future research. Research Findings/Results: A content-analysis of 73 articles published between 1997 and 2023 reveals three distinct research clusters that explore the empirical phenomenon: (1) dissent as expressed through voting, (2) dissent as diverging …

The Dynamic Integration Of National Culture In Organizational Structure For Entrepreneurial Success, Qianyu Lim

Senior Honors Theses

The impact of culture on management decisions has been heavily researched and discussed in the academic setting. However, the tools and frameworks currently applied in cultural studies present a static version of culture at a certain point in time. As entrepreneurship and its counterpart, intrapreneurship, arise to help create competitive advantage in a quickly shifting economic market, these points raise the question of the opportunity surrounding the consideration of culture as a living model in an equally dynamic business environment. To do so, a reiterative version of Bain’s Structure-Conduct-Performance paradigm will be used to illustrate the impact of culture in …

Don’T Do More With Less: Sustainable Work As A Management Value, Amanda Koziura

Library Faculty Research

Discusses a series of decisions a middle manager made to keep the work of her department sustainable and how she incorporated her values into her process.

The Impact Of Technological Innovations On Consumer Behavior In E-Commerce: A Systematic Review, Yue Wang, Jianzheng Shi, Terence T. Ow, Jia Yun, Yuanyu Yang

Management Faculty Research and Publications

This study systematically reviews the literature on the impact of technological innovations in e-commerce on consumer behavior, using the SPAR-4-SLR methodology and TCCM framework. It consolidates research across various technologies, including websites, social media, live streaming, AR/VR, and AI. The analysis reveals a growing interest in this field post-2017, with a focus on websites and social media, but highlights a research gap in emerging technologies. Key theoretical frameworks are identified, emphasizing the need for integration to comprehensively understand consumer behavior. The review maps out antecedents, mediators, moderators, and outcomes, stressing the importance of longitudinal studies and advanced analytics. This approach …

Echoes Of The Past: The Long-Lasting Effects Of Entrepreneurs' Generational Imprints On Value-Creation Models, Ileana Maldonado-Bautista, Paul Sanchez-Ruiz, Annaleena Parhankangas, Karen Watkins

Management Faculty Publications

We draw from theories of generations and imprinting to introduce an alternative conceptualization of the effects of age on entrepreneurship—namely, entrepreneurs' generational imprints. We theorize how imprinted characteristics of entrepreneurs from a conservative generation (vs. a progressive generation) are positively (negatively) associated with higher levels of financial returns and negatively (positively) associated with higher engagement in corporate social responsibility. In two studies in the Mexican context, we find that entrepreneurs from a conservative generation create more financial value than social value, while entrepreneurs from a progressive generation create more social value than financial value. We also explore the intervening …

Exploring Vr User Experiences, Sarah Ferguson, Demetrice Smith-Mutegi, Brett Cook-Snell

Teaching & Learning Faculty Publications

Virtual reality (VR) has unique potential for simulating environments and situations beyond real-life experiences. This study investigates the limitations of VR equipment design for learning spaces, specifically online environments. Presented are the findings of an exploratory study that examined the immersion, ease of use, and physiological and emotional experiences of seven university students participating in a 30–60 min VR session. Given the small sample size, the findings were analyzed with descriptive statistics and qualitatively. The results revealed that participants recognized the potential of VR as a teaching and learning tool, while also identifying certain limitations associated with health and safety. …

If The Body Keeps The Score, What Happens When You Bring The Body To Work? Exploring The Health Effects Of Trauma On Human Capital, Lisa Jones Christensen, Elizabeth Embry, Arielle Badger Newman, Paul C. Godfrey

Faculty Publications

Data reveal that the physical effects of trauma exposure increasingly surface in business, social, and other settings. Exposure to trauma at any point in life can cause employee health concerns, yet many firms do not acknowledge or address this. Herein, we combine trauma theory with human capital theory to explain how manifestations of trauma exposure—hyperarousal, intrusion, and constriction—impact employee health and performance. This article outlines how each manifestation affects human capital deployment, and thus employee performance. It further demonstrates how these human capital deployment issues have individual- and unit-level performance implications. This article offers a theory linking health effects of …

The Marginal Value Of Public Pension Wealth: Evidence From Border House Prices, Darren Aiello, Asaf Bernstein, Mahyar Kargar, Ryan Lewis, Michael Schwert

Faculty Publications

We study how state pension windfalls affect property prices near state borders, where theory suggests real estate reflects the value of additional public resources. Windfalls, representing a source of state revenue about half the size of total taxes, provide economically significant and plausibly exogenous variation in fiscal conditions. We find that each dollar of pension asset returns increases border house prices by approximately two dollars, suggesting that governments allocate additional funds towards high-value projects or tax abatement rather than wasting incremental resources. Evidence of larger effects in financially constrained municipalities highlights how fiscal resources amplify welfare effects of economic shocks.

How Deep-Level And Surface-Level Board Diversity, Formal And Informal Social Structures Affect Innovation, Guoli Chen, Po-Hsuan Hsu, Yen Teik Lee, Daniel Z. Mack

Research Collection Lee Kong Chian School Of Business

Despite a growing interest in understanding how board diversity shapes firms’ innovation, findings about the impact of board diversity have remained mixed. In this paper, we conceptualize board diversity as two forms – deep-level and surface-level – and find that these two forms of board diversity have opposing effects on a firm's innovation. We also theorize how formal and informal social structures can strengthen the positive effect of deep-level diversity yet simultaneously weaken the negative impact of surface-level diversity. We test our hypotheses with a panel of 42,432 firm-year observations from 2000 to 2019. Our paper contributes to the literature …

Consumer Preferences And Valuation For Sustainably Produced Rice In Ghana, Adabrah-Danquah Vera, Durand-Morat Alvaro, Lawton L. Nalley, Mandiaye Diagne, Benedicta Nsiah Frimpong, Wei Yang

Agricultural Economics and Agribusiness Faculty Publications and Presentations

Improving the sustainability of rice, a global food staple with a significant environmental footprint, is of utmost importance, given the growing population and increased depletion of natural resources. The Sustainable Rice Platform (SRP) standard is the first globally recognized certification standard for sustainable rice production. SRP comprises 41 requirements structured under 12 indicators and 8 themes, through which farmers can receive SRP certification and use the SRP label. This study assesses consumers' preferences for SRP-certified sustainable rice in Ghana. We surveyed 1168 consumers in Accra, Kumasi, and Tamale, the three largest cities in Ghana, to ascertain their preferences for each …

Identity-Based Autonomy And Its Impact On Connections With Identity-Linked Products And Brands, Keri L. Kettle, Carter Morgan, Americus Reed Ii

School of Marketing and Innovation Faculty Publications

We introduce a new characteristic of identity into the identity-based consumer behavior literature called identity-based autonomy: the autonomy (i.e., freedom from others' influence) versus heteronomy (i.e., real or perceived external influence) that people feel when enacting an identity. This new dimension thus captures how consumers enact a salient identity in an identity-relevant context. We create a new measure of identity-based autonomy to capture how this dimension varies across identities. We show that autonomous identities foster a greater sense of control over when, where, and how one uses identity-linked products. As a result, we demonstrate that people feel stronger connections …

2025 January, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for January of 2025.

Unraveling The Impacts Of Online Secondhand Resellers On Brick-And-Mortar Thrift Stores, Neely Connor

Honors Theses - Providence Campus

The purpose of this study is to provide insight into the current online controversy debating the effects of online secondhand resellers on brick-and-mortar thrift stores. While this debate has been featured in consumer media sources (e.g., Heydari, 2022), there is a lack of scholarly research on this topic. This study seeks to fill that gap by examining the effects of online secondhand resellers on brick-and-mortar thrift stores, particularly concerning price increases, product availability, and quality of items. Online qualitative surveys and interviews were conducted to develop an understanding of the perceptions on this topic held by both online resellers and …

Trash To Textiles: The Journey Of Recycled Plastic In Fashion, Abigael Rasmussen

Honors Theses - Providence Campus

Plastic is all around us in modern America and in the world. Plastic is found in our vehicles, clothing, houses—it’s even made its way into our food, our septic systems, our oceans, and even our rain (Seferian). Plastic waste is a very pressing issue that brings up many environmental challenges: microplastics, landfill buildup, air pollution, soil contamination, water contamination etc. The textile industry is a major contributor to plastic pollution with the rise of fast fashion (Bandera). To combat this, textile and environmental scientists are exploring ways to transform plastic waste into usable textile materials through upcycling, “transforming mixed plastic …

Ai And Personal Finance: Evaluating Rules Of Thumb Generated By Chatgpt, Jing Jian Xiao, Kexin Meng

Human Development and Family Science Faculty Publications

Purpose – The purpose of this article is to evaluate the information quality generated by ChatGPT on rules of thumb in personal finance.

Design/methodology/approach – Prompts were developed to ask ChatGPT questions regarding rules of thumb in personal finance. After several iterations, we selected seven rules of thumb and asked ChatGPT to provide more in-depth information. The information was evaluated by checking its accuracy and validity based on relevant peer reviewed journal articles.

Findings – We found both advantages and limitations of using ChatGPT for information search. The advantages include its speed of information generation, width of topic generation, adaptivity …

Challenges And Future Strategies For B-Schools, Anatoly Zhuplev, Francisco J. Valle, Jose Rincón, Max Plithides

Management Faculty Works

This chapter examines the evolution of American higher education (HE) and business schools (B-schools) in the historical and contemporary strategic context. It explores the influence of the Humboldtian model on the contemporary HE industry in America. The chapter analyzes the current HE landscape, revenue sources, and global reach. The chapter investigates strategic disruptors like demographic shifts, skyrocketing costs of college and student loan burden, technological impacts, including proliferation of IT and AI, eroding public confidence in HE, and political and regulatory trends. The chapter explores solutions like accreditation reform and diversified credentials. It examines pressures on B-schools, including slow technology …

Revisiting Circular Economy Rebound: Market Dynamics, Policy Implications, And Future Research Directions, Trevor Zink Ph.D., Benjamin H. Lowe, Andrea Genovese, David Font Vivaco

Management Faculty Works

The circular economy has gained momentum as a sustainability paradigm that aims to decouple economic growth from environmental degradation by promoting resource efficiency and waste minimization. However, mounting evidence points to a critical challenge: circular economy rebound (CER). This phenomenon occurs when efficiency improvements intended to reduce resource use provoke systemic, market, or behavioral responses that diminish or even reverse the anticipated environmental gains. This is particularly problematic within growth-oriented economies, where resource efficiency often reinforces rather than reduces consumption. This paper draws on insights from a roundtable discussion with leading experts—Trevor Zink, David Font Vivanco, and Andrea Genovese—to critically …

Personalized Persuasion In The Digital Age: A Data-Driven Approach To Effective Communication, Annye Braca

Doctoral

This thesis investigates the potential of Machine Learning (ML) to personalize persuasive marketing messages. It explores the identification of individuals receptive to specific persuasion techniques based on their psychometric profiles. By developing ML models that incorporate these profiles, the thesis aims to predict the impact of tailored messages and improve the effectiveness of marketing communication.

Existing Personal Leadership Prototypes Versus Organizational Leadership Prototypes: How Individuals Manage Tensions Between Leading With Authenticity And Conformity During Their Socialization As Leaders In Organizations, Benjamin M. Galvin, Jeffrey S. Bednar, Archie Bates

Faculty Publications

Based on qualitative data collected at the United States Military Academy (West Point), this research enhances our understanding of how individuals manage tensions between leading with authenticity and organizational pressures for conformity, resulting from a lack of alignment between their existing personal leadership prototypes and organizational prototypes of leadership. Our theoretical model moves beyond existing research on leader identity construction− which largely treats individuals as blank slates as they construct who they will be as leaders in organizations− by highlighting how individuals learn to enact a leadership approach during socialization that fits within their personal zone of acceptable authenticity and …

Consumer Preferences For Low-Methane Beef: The Impact Of Pre-Purchase Information, Point-Of-Purchase Labels, And Increasing Prices, Kelly A. Davidson, Brandon R. Mcfadden, Sarah Meyer, John C. Bernard

Agricultural Economics and Agribusiness Faculty Publications and Presentations

Cattle production is estimated to be the largest methane (CH₄) emitter associated with consumer demand in the United States of America (U.S.). With a national commitment to reducing methane emissions by 30% before 2030, methane-reducing additives (MRAs) in livestock feed are being explored as a viable solution. This study investigated consumer preferences for low-methane ground beef produced using one of three MRAs with varying levels of methane mitigation: Aspagopsis taxiformis (seaweed), the organic compound 3-nitroxypropanol (3NOP), or a blend of essential oils (e.g. garlic extract and citrus). In a nationally representative survey, 3,009 respondents completed a labeled discrete …

Adapting To Win: Churchill Downs Inc. And The New Era Of Entertainment And Betting., Mahesh Gupta, William Ferko, Thomas E. Lambert

Faculty and Staff Scholarship

This paper provides a comprehensive analysis of Churchill Downs Inc. (CDInc), a cornerstone of the Thoroughbred racing industry and the distinguished host of the Kentucky Derby. Situated at a critical juncture in the rapidly evolving spheres of gambling and entertainment, CDInc faces unique challenges and opportunities to maintain its preeminence and adapt to new market demands. Utilizing the Service Triangle framework, this study offers a deep dive into CDInc’s strategic operations, service delivery, and competitive positioning. The framework helps illuminate how shifts in consumer behavior, technological innovations, and regulatory changes are reshaping the industry. Despite facing challenges such as declining …