Business Commons^™

Dos Hemisferios: Rebranding Strategy For A Nascent Ecuadorian Wine Market, Jacob Massoud, Vafa Saboorideilami

Barowsky School of Business | Faculty Scholarship

The Ecuadorian winery, Dos Hemisferios, had started as a hobby in 1999 but quickly grew into a business and passion for the Wright family. After receiving an international award in 2009 for its cabernet sauvignon-malbec blend called Paradoja, the winery realized its potential and decided to expand its vineyards and production of wines. As part of the strategy to increase sales, Robert Wright, the Dos Hemisferios President, and his father, Guillermo Wright, developed a rebranding proposal for the next board of directors meeting. This rebranding initiative hinged on the belief that people in the Ecuadorian wine market did not know …

An Evaluation Of Promotional Tools: Trends And Practices, Eve M. Umberger

Honors Projects

It is generally acknowledged that marketers achieve promotion objectives through the optimal use of Advertising, Sales Promotion, Direct Marketing, Personal Selling, the Internet, and Social Media. Nevertheless, there is a widespread misconception when it comes to comprehending what promotion entails. Moreover, the distinction between various promotional tools, including their individual merits and demerits, remains largely underappreciated. Thus, to address this knowledge gap, the current study employed secondary data along with qualitative interviews to examine the application and effectiveness of various promotional tools across different communication contexts. The findings present a rich analysis and description of specific promotional tools, including Advertising, …

Anime And Luxury Fashion: Studio Ghibli And Loewe's Unorthodox Brand Merchandizing, Theodore Gournelos, David Marutschke

Communication & Theatre Arts Faculty Publications

While they might seem counterintuitive to traditional concepts of “luxury,” collaborations between luxury and anime brands are a growing pattern reflecting the growth of both industries for key demographics. This paper argues that luxury brands use these collaborations to establish brand relevance and cultural connection while also positioning themselves advantageously against other brands in an increasingly social and online environment. Through a qualitative and quantitative content analysis of Instagram posts and user comments from Studio Ghibli and the Spanish luxury brand Loewe regarding their three product collaborations, we argue that there is a significant amount of room for differentiation in …

Diverse Bodies, Inclusive Shopping? How Representation Of Body Diversity Shapes Consumer Experiences, Javier Alejandro Martinez

2025 Fall Honors Capstones Projects - Archive

This systematic literature review aims to summarize the prior research on the impact of body diversity representation on consumer behaviors in the fashion retailing industry. Deriving from 30 peer-reviewed research articles, we explore how body diversity representation in advertisements and product assortment affects consumer self-evaluation, shopping behaviors, and the nuances within the luxury fashion sector. Consistent with self-congruence theory, findings show that diverse and natural model representation improves body image and purchase intentions. In contrast, idealized portrayals and limited size options reinforce exclusivity, deepen social divides, and harm the self-esteem of excluded consumers, a model that is utilized in luxury …

How Auditor Competence Shapes Independence Of Thought, Tom J. Frye, Eddie Thomas

Academic Affairs

Our study aims to identify how the impact that the voluntary transmission of information between independent parties has on each person's ability to perform a task. We construct a simple laboratory experiment that tasks human subjects to estimate answers to a series of puzzles, earning compensation based on their accuracy. Before the final fourth repetition, there is a brief period where subjects are randomly matched with an anonymous discussion partner and may discuss their estimation procedures. We also vary the ability of subjects to see immediate feedback on their results between sessions. We find that subjects who rated the quality …

Rethinking Retained Earnings In The Additional Funds Needed Formula, James E. Larsen

Finance and Financial Services Faculty Publication

This paper critically re-evaluates the traditional application of the Additional Funds Needed formula by analyzing alternate interpretations of retained earnings. It illustrates how definitional shifts influence capital forecasts with a more nuanced approach to financial modeling in growth scenarios. The approach emphasizes numerical clarity, policy realism, and adaptability for financial planning. The paper challenges conventional AFN usage by embedding definitional flexibility and temporal awareness, offering decision-makers clearer visibility into funding sensitivity. It reframes AFN as a dynamic planning tool rather than a static formula, with implications for forecasting, policy-setting, and strategic finance.

Toward A Relational Theory For Hr Function Research, Jinhwan Jo, Clint Chadwick

Human Resource Management Faculty Publications

In this conceptual review, we suggest that investigations of the HR function’s strategic value should encompass the relational activities between the HR function and its multiple stakeholders and go beyond the existence or the effectiveness of the HR function in implementing HR practices. Specifically, we aim to answer the questions of (1) who are the critical stakeholders of the HR function? (2) what relational activities should occur between the HR function and each stakeholder for the effective management of human capital? and (3) how can these relational activities contribute to the effectiveness and performance of the organization? Building from HRM …

Driving Impactful Change: Entrepreneurial Insights For Social Responsibility In The Irish Context, Anna Zherdeva, Deirdre Mcquillan, Lucia Morales

Articles

Today’s volatile situation at the global level, provoked by a significant rise in Economic and Political Uncertainty, emerged as an answer on countries attempts to manage the climate change crisis, armed conflicts, the rising cost of living, a growing divide between the more prosperous Global North and the poorest Global South that are reflected on the emergence of multifaceted, multiple and long-lasting crises. During periods of heightened instability and economic uncertainty, businesses struggle to build trusting relationships with stakeholders as they seek to reduce costs. Additionally, companies seek deep engagement as they confront the costs associated with sustainability challenges and …

The Causes And Impact Of Evictions In Southern Nevada, Mohit Pande

Student Research

As the Southern Nevada region continues to quickly grow, evictions have become a structural feature of the region’s rental market. The region has one of the highest eviction filing rates in the country and this trend has continued to increase in the wake of the Covid-19 pandemic. This paper examines the availability of market-rate affordable housing and the expansion of subsidized affordable housing to understand how the local housing conditions contribute to the number of evictions in Southern Nevada. Additionally, the paper studies local legal processes, such as the summary eviction system and habitability procedures, to understand the relationship between …

The Integration Of Big Data In Fintech: Review Of Enhancing Financial Services Through Advanced Technologies, Soudeh Pazouki, Mohammad B. Jamshidi, Mirarmia Jalali, Arya Tafreshi

Management Faculty Publications

Big data analytics is revolutionizing the FinTech industry, offering new opportunities for real-time decision-making, personalized financial services, and improved risk management. By leveraging advanced technologies like machine learning and artificial intelligence, financial institutions can efficiently detect fraud, predict market trends, and create innovative solutions tailored to customer needs. Big data also plays a critical role in promoting financial inclusion through alternative credit scoring models, providing access to credit for underserved populations and fostering broader participation in the financial system.

However, the integration of big data into FinTech is not without its challenges. Issues such as data privacy concerns, regulatory complexities, …

Women's And Men's Authorship Experiences: A Prospective Meta Analysis, George C. Banks, Lisa M. Rasmussen, Scott Tonidandel, Jeffrey M. Pollack, Mary M. Hausfeld, Courtney Williams, Betsy H. Albritton, Joseph A. Allen, Nicolas Bastardoz, John H. Batchelor, Andrew A. Bennett, Roman Briker, Christopher M. Castille, Bart A. De Jong, Elise Demeter, Justin A. Desimone, James G. Field, Maria Figueroa-Armijos, M. Fernanda Garcia, William L. Gardner, J. Jeffrey Gish, Laura M. Giurge, Claudia N. Gonzalez-Brambila, M. Gloria González-Morales, Lorenz Graf-Vlachy, Roopak Kumar Gupta, Amanda S. Hinojosa, Zion Howard, Sven Kepes, Tine Köhler, Dejun Tony Kong, Markus Langer, Teng Lat Loi, Liam P. Maher, Chao Miao, Murad A. Mithani, Lakshmi Balachandran Nair, William G. Obenauer, Ernest H. O'Boyle, Jason R. Pierce, Deborah M. Powell, Roni Reiter-Palmon, Deborah E. Rupp, Srinivasan Tatachari, Jane S. Thomas, Tiia Vissak, Jako Volschenk, Chen Wang, Christopher E. Whelpley, Hans-Georg Wolff, Haley M. Woznyj, Tao Yang

Management Faculty Publications

The opaqueness of author naming and ordering, when coupled with power dynamics, can lead to a number of disadvantages in academic careers. In this commentary, we investigate gender differences in authorship experiences in a large prospective meta-analytic study (k = 46; n = 3,565; 12 countries). We find that women’s and men’s authorship experiences differ significantly with women reporting greater prevalence of problematic behaviors. We present seven actionable recommendations for improving the receipt and reporting of intellectual credit. Such actions are needed to ensure fairness in authorship, which is one of the most powerful factors in academics’ career outcomes.

Applications Of Systems Thinking In Honors Education: The Justice Challenge, Rebecca C. Bott, Jonathan D. Kotinek, Timothy J. Nichols, Heidi Appel, Andrea Radasanu, Joy L. Hart

Honors in Practice Online Archive

Honors education has long been praised for its potential as a test bed for curricular innovation. A wide variety of high-impact practices have been employed to prepare honors students to think critically and tackle complex problems. Examination of the use of systems thinking within pedagogical practices in honors education is, however, nearly nonexistent in the literature. The authors present a brief introduction to systems thinking; review its use within honors curricula; and examine how a nationwide collaborative of honors educators equips students with systems thinking tools to learn about and engage with complex interdisciplinary problems. The authors characterize systems thinking …

Ally With Ai: An Icebreaker To Unlock Career Aspirations For Online Or Hybrid Organizational Behavior Cohorts, Jyro B. Triviño

Leadership and Strategy Faculty Publications

Modern organizational behavior classroom, which are increasing in size, diversity, and complexity, are shifting to online and hybrid learning environments, challenging the use of traditional icebreaker activities. This paper introduces a 15-minute icebreaker designed to address these issues while integrating the principles of Kolb's experiential learning theory and fostering social capital through peerr engagement in an online setting. By leveraging the availability of generative AI, students prompt a template code to unlock their career aspirations and stimulate social connections among their classmates. This provides an innovative teaching model for meeting the foundational icebreaker goal while serving a suitable tool for …

Marriott Airlines: Redefining Travel & Hospitality, Elijah Brown

Student Research Design & Innovation Symposium

The "Marriott Airlines: Redefining Travel & Hospitality" project explored the integration of Marriott International into the airline industry to enhance the travel experience and expand its global brand presence. The concept envisioned three distinct airline tiers: Ritz-Carlton Airlines for luxury travelers, Edition Airlines for business professionals, and Aloft Airlines for budget-conscious travelers. Each airline would be seamlessly connected to the Marriott Bonvoy ecosystem, allowing for streamlined bookings, personalized services, and loyalty program benefits. The project examined potential economic impacts, such as job creation within the travel sector, and analyzed operational feasibility, including branding, partnerships, and customer experience design. The findings …

The Economic And Environmental Impact Of Shinkansen And High-Speed Rail Infrastructure: A Comparative Analysis Of Economic Growth And Carbon Emissions Reduction, Dillan R. Victory

SPARK Symposium Presentations

The development of Japan's high-speed rail system, the Shinkansen, has played a pivotal role in the country's post-war economic resurgence. Introduced in 1964 with the Tokaidō Shinkansen, this transformative infrastructure investment significantly reduced travel times, bolstered economic activity around station hubs, and facilitated regional development by enabling urban decentralization. This paper explores the long-term economic benefits of high-speed rail, including its impact on land value, business expansion, and carbon emissions. The case study of the Linear Chuo Shinkansen, Japan's latest maglev project, underscores both the economic promise and the political resistance to expansion, particularly in regions such as Shizuoka.

Using …

The Impact Of Audit Quality On Earnings Management In Publicly Listed U.S. Companies, Blessing Chidiebere Uwakwe, James N. Mohs

Accounting Faculty Publications

This study examined the effect of Audit quality on Earnings management of publicly listed US companies. The dependent variable; Earnings management, was measured using discretionary accruals, while the Independent Variable; Audit quality, was proxied by factors Auditor size (Big Four), audit fees, and auditor tenure. The study adopted a quantitative research design to investigate the relationship between audit quality and earnings management. A sample of publicly listed U.S. companies was selected from the SandP 500 index, spanning a period of five years (e.g., 2018-2022). Financial data were sourced from publicly available databases such as SEC filings, annual reports, and audit …

Submission To Ireland’S Electoral Commission- An Coimisiún Toghcháin’S Consultation On Education And Public Engagement Strategy, Brendan K. O'Rourke, Ewan Macdonald, Richard Woodward

Other Resources

An Coimisiún Toghcháin’s establishment and its work is very welcome in a world where democracy is being buffeted by many forces that are undermining it. There is a lack of trust and trustworthiness in the media (O’Neill, 2018). The public sphere is being fractured in the splintering niches of media (Nechushta,2024), in the filter bubbles, echo chambers & behavioural manipulations of the online world (Nguyen, 2020; Zuboff, 2022) and in the increasingly homosocial interactions of most people’s everyday face-to-face encounters. This submission uses, in addressing some of the main issues in democratic participation, the concept of the ‘endarkenment’ danger in …

Aggregate Survey Reports Of The Leading Economic Indicator, Nebraska

Bureau of Business Research Publications

Aggregate Survey Reports of the Leading Economic Indicator, Nebraska from the Bureau of Business Research at the University of Nebraska-Lincoln.

Accelerating The Growth And Development Of Entrepreneurship Within The Neurodiverse Community, Donna Iucolano Ph.D., Jonathan Ali, Jason Schwartz, Christian Michaels

Business: Faculty Publications

This paper shares the results of student efforts in a Fall 2024 undergraduate Capstone course at Molloy University’s School of Business. During the 14-week semester, eight students worked in two teams to address an opportunity for Backyard Players & Friends (BYP), a nonprofit organization based in Rockville Centre (Long Island), New York dedicated to inclusivity for people 14+ years old. To help fulfill its mission, BYP ventured into retail by opening a boutique named Front Porch Market (FPM) in December 2022. FPM was the focus of a Capstone in Spring 2024, and those efforts led to this follow-up engagement. The …

Fast Training, Slow Learning: Accelerated Playback's Impact On Training Outcomes, Thomas M. Cavanagh, Christa Kiersch

Barowsky School of Business | Conference Presenations

Speeding up multimedia training materials can boost efficiency but may hinder learning. This study proposes and validates a model where faster playback reduces learning outcomes, partly due to increased cognitive load. The findings illustrate how playback speed impacts learning, informing decisions on efficiency-effectiveness tradeoffs in training design. The research also unexpectedly reveals a novel method to manipulate extraneous cognitive load. These insights help organizations optimize training strategies, balancing the need for efficiency with effective learning outcomes.

Harnessing Generative Ai To Enhance Research Processes, Thomas M. Cavanagh, Christa Kiersch

Barowsky School of Business | Conference Presenations

This workshop targets capabilities related to using generative AI to streamline the research process. First, attendees will learn best practices for prompting AI. Next, attendees will work in groups to apply those best practices to specific research scenarios: performing a literature review, scoring open-ended survey responses, and writing code for statistical analyses. Finally, attendees will discuss the ethical implications of using AI for research. This tutorial is designed for academics and practitioners who want to begin using or level up their use of AI in research.

Llm-Guided Multimodal Information Fusion With Hierarchical Spatio-Temporal Graph Network For Sentiment Analysis, Yujie Jin, Yong Wang, Yuzhe Wang, Qiyang Chen, Bin Hu, Yanling Han, Chaoyin Ma, Witold Pedrycz

Department of Information Management and Business Analytics Faculty Scholarship and Creative Works

Multimodal sentiment analysis aims to attain a precise comprehension of emotions by integrating complementary textual, visual, and audio information. However, issues such as sentiment discrepancies between modalities, ineffective integration of multi-modal information, and the intricacy of order dependency significantly constrain the models' efficacy. The authors propose an LLM-guided Hierarchical Spatio-Temporal Graph Network (L-HSTGN). By multimodal large model feature enhancement, bidirectional spatio-temporal joint modeling, and dynamic gate fusion mechanism, they effectively address the aforementioned problems. Firstly, they produce cross-modal emotion pseudo-labels based on the multimodal large model, and the single-modal representation was optimized by combining adversarial regularization. Secondly, they develop a …

Swosu Research And Scholarly Activity Fair 2025, Swosu Office Of Sponsored Programs

SWOSU Research and Scholarly Activity Fair Programs

On behalf of the members of the University Research and Scholarly Activity Committee (USRAC) and the Office of Sponsored Programs (OSP) at Southwestern Oklahoma State University (SWOSU) — welcome to the Thirty-Third SWOSU Research and Scholarly Activity Fair!

This year’s event features 99 poster presentations and 9 oral presentations, showcasing the work of over 170 student and faculty researchers, writers, presenters, artists, collaborators, and faculty sponsors. These presentations represent a wide array of scholarly and academic activity from across SWOSU’s academic community, including the Departments of Art, Communication, and Theatre; Allied Health Sciences; Biological Sciences; Business; Chemistry & …

The Legend Of Taylor Heinicke: An Autoethnography Of Unexpected, Passionate Fandom, Brendan O'Hallarn

Communication & Theatre Arts Faculty Publications

Passionate fandom is not a novel phenomenon in the field of sport. The fervor of fans builds stadiums and has allowed the sport industry to grow exponentially in the past few decades. Scholars have examined the passionate fan through many theoretical lenses, but comparatively little scholarship has looked at sport fandom fervor from inside. An autoethnographic examination of my unexpected journey as a fan of journeyman National Football League (NFL) quarterback Taylor Heinicke demonstrates how fandom can stir passions and create rituals in sport followers. A multimedia diary of Heinicke's unexpected ascension to starting quarterback of the Washington Commanders provides …

Alert During What? Beyond The "Big O" To A Culturally-Cognizant, Process View Of Entrepreneurial Alertness, Robert J. Pidduck, Daniel R. Clark

Management Faculty Publications

Entrepreneurial alertness is a psychological aptitude generally associated with aspects of nascent venturing, centered on individuals' environmental observations, the association of resources, and idea evaluation. A decade following the Tang et al. (2012) consensus construct and scale, critiques remain questioning its utility and unique value to the major conversations in entrepreneurship. Proponents put great emphasis on entrepreneurial alertness's proven association with opportunity recognition and entrepreneurial actions. Yet, critics suggest it might be an unnecessary step offering little more than a positive association with opportunity recognition in a highly generalized and static way. The purpose of this paper is to address …

A Different Risk-Return Relationship, Aydin Selim Oksoy, Matthew R. Farrell, Shaomin Li

Management Faculty Publications

We challenge the widely accepted premise that the valuation of an early-stage firm is simply the capital invested (USD) divided by the equity received (%). Instead, we argue that this calculation determines the break-even point for the investor; for example, investing USD 1.0 in exchange for a 10% equity sets a firm-level free cash flow target of USD 10.0, resulting in a 0% return for the investor. The design of our study is that of a descriptive analysis of the phenomenon, based on three assumptions: that angel investing is a two-issue negotiation, that negotiation positions are communicated sequentially from capital …

The Motives For Mergers And Acquisitions And Their Implications For Research And Practice, Kris Irwin, Craig Armstrong, Paul Drnevich, Mario Schijven

Management Faculty Publications

Mergers and Acquisitions (M&A) have long intrigued scholars given their size, complexity, and frequent failure. Despite an extensive body of research on M&A, a key limitation in M&A research is the lack of focus on the motives underpinning acquisitions, which may explain frequent mixed and inconclusive results. Much of the existing literature struggles to fully capture the complex and multifaceted nature of these motives, limiting the ability to draw consistent conclusions. In this paper, we review academic and practical perspectives on M&A motives, highlighting both discrepancies and methodological challenges. Our key contributions include a comparison of theoretical and practical insights, …

Not Exactly "Perfect," But Pretty Darn Good: A Review Of Michael Schur's Book- How To Be Perfect: The Correct Answer To Every Moral Question, Justin Pepe

Management Faculty Publications

How to Be Perfect: The Correct Answer to Every Moral Question provides a quick-start guide to addressing ethical challenges by using humor to make complex philosophical concepts accessible. Based on the premise that traditional ethics pedagogy is often stodgy, esoteric, and depressing, the book appeals to students and professionals who find conventional texts unapproachable. By blending humor with moral philosophy, it offers a fresh way to develop ethical reasoning in students and employees. This book can help address the urgent need for managers and professionals to build the ethical capabilities necessary to tackle grand challenges.

Keep Family Business Innovating: Revisit The Relationship Between Succession And Innovation From Ownership Succession, Yuan Chen, Weize Huang, Chevy-Hanqing Fang, Ling Chen

Business and Information Technology Faculty Research & Creative Works

This study examines how family owner-manager successors' ownership influences R&D investment in family businesses. Drawing on the socioemotional wealth (SEW) perspective, we theorize that successors with higher family ownership prioritize extended SEW, leading to stronger R&D investment, while those with lower family ownership prioritize restricted SEW, resulting in weaker R&D investment. Additionally, we explore how family dynamics—specifically, the number of family directors and asymmetric salary favoring family members—moderate this relationship. Our findings enhance the understanding of successor heterogeneity and its impact on innovation, offering insights for succession planning that support the long-term sustainability of family businesses.

Green Cities Conference Proceedings-2025, Minoo Tehrani

Business Faculty Publications

No abstract provided.