Business Commons^™

Creating User-Defined Financial Statement Analysis Functions In Excel, Tom Arnold, Xia (Summer) Liu, Cassandra D. Marshall

Finance Faculty Publications

KEY TAKEAWAYS:

Using Excel’s =LAMBDA and =MAKEARRAY functions, user-defined functions are created to generate (1) sets of ratios covering net working capital, DuPont analysis, and leverage, and (2) a set of related cash flow calculations.

Computing and presenting related ratios and cash flows as a unified set allows for more efficient financial statement analysis.

User-defined functions can be copied from a referenced source file into any new spreadsheet, allowing immediate use in the new file because all associated programming is transferred.

First Peer Review Course Portfolio: Management 101: Introduction To Business, Shawntell Kroese

UNL Faculty Course Portfolios

Management 101: Introduction to Business is a foundational undergraduate course serving approximately 1,500 students annually across four sections. The course introduces students to management, marketing, accounting, economics, finance, supply chain management, and strategy through a highly experiential learning model. A signature component of the course is the Business Battle, a “real-life” consulting challenge where students solve authentic business problems presented by a Company (this year it was MotoAmerica). The course combines large-scale instruction with a peer coaching model, active learning exercises, recitations, industry speakers, and team-based projects. This portfolio examines course design, instructional methods, student learning outcomes, and future opportunities …

The Business Next Door: The Holland Sugar Company's Location Has A Sweet Story, Steve Vanderveen

University Faculty Publications and Creative Works

The success of the Michigan Pioneer Sugar Co., not to mention the success of the Heinz pickle processing plant in Holland, encouraged local business leaders to launch the Holland Sugar Co. in 1899.

Trends In Non-Profit Cybersecurity: Analyzing Three Years Of Incident Data From The Npcir, Stanley Mierzwa, Joanna Paliszkiewicz, Edyta Skarzyńska

Center for Cybersecurity

This study analyzes cyberattack trends targeting non-profit organizations using longitudinal data collected over a three-year period within the Non-Profit Cybersecurity Incident Repository (NPCIR). Developed through a National Security Agency Center of Academic Excellence in Cyber Defense (NSA CAE-CD) designated center, the NPCIR applies an open-source intelligence (OSINT) methodology to systematically document cybersecurity incidents affecting the global non-profit sector. This study examines attack types, threat actor characteristics, sectoral distribution, and cybersecurity impacts using the Confidentiality–Integrity–Availability (CIA) triad framework. The results indicate that availability-related incidents, particularly ransomware and distributed denial-of-service (DDoS) attacks, constitute the most prevalent threats, while confidentiality breaches remain highly …

Chatgpt, Where Should I Go? A Qualitative Exploration Of How Large Language Models Are Experienced As Support For Travel Planning, Mohammad Amin Kuhail, Asbjørn Følstad, Saifeddin Alimamy

All Works

Large language models (LLMs) are increasingly used for travel planning. Yet, little is known about how travellers experience and interact with such language models. This qualitative study explores how users employ LLMs to plan trips, drawing on the hedonic/pragmatic model of user experience to examine functional and affective dimensions. We collected data from 104 participants with prior experience using LLMs for travel advice through open-ended questionnaire responses. Thematic analysis revealed three key insights: (1) users value the pragmatic benefits of LLMs, such as efficiency, clarity, and confidence in decision-making, while also appreciating hedonic qualities, including inspiration, enjoyment, and authenticity; (2) …

Lindenwood Celebrates The Careers Of Four Retirees, Lindenwood University

Archived Lindenwood Press Releases

No abstract provided.

New American Women (Immigrants And Refugees) In Utah, Robyn C. Blackburn, Vanessa Tuttle, Yvette Young, Susan R. Madsen

Marketing and Strategy Faculty Publications

Year after year, the topic of immigration features centrally in US public policy discussions and debates. This focus is not surprising, given that the US is home to more immigrants than any other country in the world. While policy discussions often focus on immigrants who lack legal authorization to be in the US, most immigrants are legal residents (77.0%).¹ An immigrant is any person who lives in a country that is not their country of usual residence or nationality.² The US immigrant population includes naturalized citizens (i.e., those who entered the US legally and became citizens), lawful permanent …

2026-06-03 Revisal To Uar 907.03, Morehead State University. Faculty Senate.

Faculty Senate Records

Proposed revisal to UAR 907.03 submitted to the Executive Committee of the Faculty Senate on June 3, 2026.

Environmental, Social, And Governance (Esg) Research: A Systematic Review Of Recent Trends (2020–2024), Jiyeon Kim Ph.D., Wooyoung Yang

Faculty Publications

The 2020–2024 period marks a pivotal era in sustainable development, characterized by significant regulatory developments, including the EU Corporate Sustainability Reporting Directive (CSRD), the International Sustainability Standards Board standards, and the introduction of mandatory ESG reporting requirements worldwide. This review examines how recent policy changes have reshaped the linkages between ESG and sustainability. Following the PRISMA 2020 guidelines, we conducted a systematic review examining empirical studies of ESG–sustainability performance relationships published between 2020 and 2024. Studies examined the quantitative relationships between ESG sustainability performance and publicly traded corporations. Quality assessment employed the adapted Newcastle–Ottawa Scale with sustainability-specific criteria. From 2847 …

Dynamism By Design: The Zoom Effects In Short Video Tourism Marketing, Lujun Su, Yuxi Yang, Songshan (Sam) Huang, Xuehuan He

Research outputs 2022 to 2026

As tourism short videos have become central to destination marketing, camera zoom motion stands out as a simple yet powerful tool. However, theory-driven guidance on when and how to deploy zoom effects remains limited. Drawing on construal level theory, this research examines how zoom motions (zoom-in vs. zoom-out) interact with visual content to affect tourists’ responses. Five main studies across eastern and western cultures demonstrate significant interaction effects between zoom motion and visual content. Specifically, for activity-centric content, zoom-in motion enhances persuasiveness by eliciting objective mental imagery; for site-centric content, zoom-out motion proves more effective, as it evokes feelings-based mental …

An Integrated Analytics Model For Evaluating Strategic Investments Under Volatile Conditions, Atul Chandra, R. Hartley

Research outputs 2022 to 2026

Strategic projects are exposed to multiple uncertainties within a competitive environment that result in trade-off between two decisions, early investment that pre-empts competitors versus delay to allow resolution of uncertainties. Unlike the binary net present value (NPV) based decision to invest or abandon now, our multiple volatility real option games approach (MVR games) frames strategic investment decisions as a dynamic process for future options. It is a decision tree framework that computes and analyses strategic net present value (SNPV) using four MVR games modules and decision making. SNPV combines NPV with two offsetting real option and strategic values. Real option …

Holistic Strategy For Sustainable Supply Chains: Integrating The Purchasing Portfolio Matrix, Supplier Relationship Management, And Life Cycle Assessment, Farida Pulansari, Dean Tirkaamiana, Aulia Dita Ananda Lestari, Fadillah Kurniasari, Indhira Prameswari Susanto, Ferry Jie

Research outputs 2022 to 2026

This study proposes a holistic strategy for sustainable supplier management by integrating the Purchasing Portfolio Matrix (PPM), Supplier Positioning Matrix (SPM), and Life Cycle Assessment (LCA) within the Indonesian furniture industry. The study aims to enhance supplier segmentation and decision-making by incorporating economic, relational, and environmental dimensions into a unified framework. A case study approach is employed using the Best–Worst Method (BWM) to evaluate 74 suppliers, followed by portfolio analysis and environmental impact assessment. The results indicate that the majority of suppliers are concentrated in low-risk but high-profit categories, highlighting their strategic importance in the supply chain. The LCA results …

Neuromarketing Research Through The Years: A Bibliometric Review Of Technological Advancements And Multisensory Studies, Md Abu Issa Gazi, Md Mustaqim Roshid, Abdul Waaje, Md Bony Yeamin, Rejaul Karim, Mohammad Bin Amin, Abdul Rahman Bin S. Senathirajah, Judit Oláh

Michigan Tech Publications

The current study examines the changes in neuromarketing studies between 2015 and 2024, particularly in the context of new technologies incorporating multisensory interventions. It attempts to identify significant trends, influential texts, and topical developments that shape the field. A bibliometric method was employed to review 307 publications within the study's framework, using the Scopus database. Bookmarked by methods such as keyword co-occurrence, co-citation, cluster analysis, performance analysis, and science mapping techniques, these are implemented using programs like VOSviewer or Biblioshiny. The results show a significant increase in the number of neuromarketing studies, with notable works from Italy, Spain, and the …

2026 June, Morehead State University. Office Of Communications & Marketing.

Morehead State Press Release Archive, 1961 to the Present

Press releases for June of 2026.

Ms110 Syllabus: Introduction To Computers, Information Systems, And Artificial Intelligence, Wei Zhang

Management Science and Information Systems Faculty Publication Series

This is a syllabus for Professor Wei Zhang's MS110: Introduction to Computers, Information Systems and Artificial Intelligence Course within UMass Boston's College of Management. This is an Open Educational Resource and can be remixed, copied, redistributed, altered and reused as long as permission is given to the original creator.

From Gaming To Politics: The Impact Of Political Chatter By Social Media Influencers On Consumer Engagement With Non-Political Content, Mahdi Niknejad Moghadam

Marketing Faculty Publications and Presentations

Social media influencers (SMIs) have become integral to digital marketing, shaping consumer perceptions and promoting products and services. While some SMIs are dedicated to political content or develop such content occasionally, nonpolitical SMIs may also engage in political chatter within their usual content. This study examines the effects of such chatter on consumer engagement by focusing on gaming SMIs. The main analysis is based on a dataset of 43,892 videos from 200 SMIs. The findings indicate that, overall, political chatter intensity in non-political content negatively impacts user engagement. However, this adverse effect is mitigated when SMIs express negative emotions, i.e., …

Trust And Pre-Employment Background Checks When Onboarding And Maintaining Information Security And Cybersecurity Staff, Stanley Mierzwa

Center for Cybersecurity

The realm of trust is broad and can include many facets that are difficult to capture and catalog. In relation to the work roles of information security and cybersecurity, the intersection of trust in human resource management is critical and an evolving area within most modern organizations, in almost any sector, and of any size. A foundational element of trust is fundamental to effective mission and work roles in information security and cybersecurity, as well as to every employee tasked with contributing to the security of an organization’s assets. This chapter will include sections on the role trust can and …

Digital Advertising Regulation And Consumer Protection Policy In The Uae: Ethical Challenges And Consumer Trust In The Digital Era, Harith Yas, Wided Dafri, Basma Kashmoola, Maytha Al-Ali, Omnia Salem, Ahmed Almufti

All Works

It is remarkable that the current research primarily aims to measure the extent to which UAE Consumers use various Digital Advertising Channels, as well as to evaluate e-marketing requirements and the degree of compliance in the United Arab Emirates. The Research, however, has employed a Descriptive-Analytical Approach, collecting data through a questionnaire that includes several questions targeting a sample of 150 consumers from different Emirates. The data were analyzed using SPSS and statistical method s, including complaint analysis, Interest Frequencies, and graphical representations. Our results show that social media is the most widely used digital advertising channel, accounting for 34% …

Trust Asymmetry And Cross-Border Merger Withdrawals: A Global Perspective, Muhammad Farooq Ahmad, Saqib Aziz, Rwan El-Khatib, Duc Khuong Nguyen

All Works

We empirically examine how trust asymmetry between countries can impact the cross-border merger outcome. Differing trust perceptions between acquirer and target countries can increase the complexities of deal negotiations and integration, constraining the successful deal completion and outcome. We find, in a comprehensive global sample of 56 countries spanning 37 years, that higher trust asymmetries between the acquirer and target countries significantly increases the cross-border merger withdrawal intensity and reduces the expected synergy gains. Moreover, the adverse effects of trust asymmetry are significantly attenuated by the quality of institutions in both countries. Our results hold after employing various empirical techniques …

Predicting Takeover Rumor Accuracy With Machine Learning, Hamed Khadivar, Frederick Davis, Ameneh Khadivar, Ivan Stetsyuk

All Works

This study applies machine learning models such as TabNet, XGBoost, CatBoost, Support Vector Machines, a Multilayer Perceptron, and Logistic Regression to predict takeover-rumor accuracy using a proprietary dataset of 2074 rumor articles with identifiable target firms, screened from over 30,000 news articles from January 2002 to December 2011. In the raw feature (no-PCA) specification, Logistic Regression and TabNet perform similarly. After addressing class imbalance and applying dimensionality reduction (PCA), TabNet materially outperforms Logistic Regression and delivers economically meaningful gains: A TabNet-based long-short strategy earns higher average monthly abnormal returns than a Logistic Regression strategy at both horizons, 1.148% versus 0.773% …

Experience Therapy: How Service Experiences Regulate Everyday Negative Affect, Chang Ma Ph.D., Jae Eun Park, Alei Fan, Laurie Wu

Faculty Publications

In today's fast-paced and high-pressure society, maintaining emotional well-being requires effective strategies for managing everyday negative affect. This research examines the role of service experiences in reducing negative affect and introduces experience therapy as a novel strategy for affect regulation. Through a series of studies, we assess the effectiveness of experience therapy and investigate how different service experiences—varying in levels of personal effort involvement and social involvement—contribute to negative affect regulation. The findings demonstrate that experiences requiring high personal effort and social involvement are particularly effective in alleviating negative affect, especially among emotionally stressed individuals. These effects are mediated, respectively, …

Unveiling The Strategic Impacts Of Extending Membership-Based Free Shipping Programs Beyond The Online Marketplaces, Geng Sun, Huseyin Cavusoglu, Srinivasan Raghunathan

Information Systems Faculty Publications

Online marketplaces, which facilitate transactions between consumers and sellers, have transformed the shopping experience across multiple product categories. Addressing the challenges related to shipping associated with online purchases of physical products, many marketplaces have introduced membership-based free shipping (MFS) programs and concomitantly invested heavily in their logistics and fulfillment capabilities. Seeking to monetize these capabilities, Amazon recently extended its program to encompass outside sellers, enabling member consumers to get free shipping even when purchasing from external sources. Although such an extension offers the potential for additional revenue in the form of “logistics as a service” (LaaS), it also pits marketplace …

Option Market Value-Based Reaction And Anticipation Of Corporate-Related Decisions By The United States Supreme Court., Yehuda Davis, Suresh Govindaraj, Yi Liu, Kate Suslava

Faculty Journal Articles

Our paper studies the option market reactions to judicial decisions in the United States Supreme Court (SCOTUS) relating to cases where at least one party involved is a public firm. Prior research finds the stock market is unable to anticipate SCOTUS's actions and registers a significant negative stock market reaction to the grant of certiorari (acceptance of a petition to review a lower court's decision) for respondents and, surprisingly, for petitioners as well. We show the negative price reaction for both petitioner and respondent firms is a consequence of increased uncertainty. We also provide evidence that on the day certiorari …

Strategic Intent And International Corporate Entrepreneurship: The Role Of Learning Climate And Entrepreneurial Leadership In A Developing Economy, Maytha Al Ali, Muhammad Usman, Ilknur Ozturk

All Works

In today's fast-paced global economy, born-global SMEs must rapidly develop strategic capabilities to compete on the international stage. Understanding how these firms cultivate entrepreneurial behavior across borders is critical for sustaining competitive advantage. However, limited research has systematically examined the mechanisms and boundary conditions through which strategic intent translates into international entrepreneurial outcomes, particularly in developing economy contexts such as Pakistan. Drawing on dynamic capabilities theory, this study explores how the strategic intent of born-global firms drives international corporate entrepreneurship (ICE). We propose that a supportive learning climate acts as a key mechanism through which strategic intent translates into ICE. …

Financing Climate Action Through Fair Taxation: How Sdg Engagement Reduces Corporate Tax Avoidance, Ahmed Aboud, Niccolò Nirino, Panagiota Papadimitri, Michael Christofi

All Works

The transition to a low-carbon economy, central to achieving Paris Agreement targets and Sustainable Development Goal 13 (Climate Action), requires unprecedented public and private investment. A significant climate financing gap persists, however, exacerbated by corporate practices that erode the public revenue base. This paper investigates a critical, yet often overlooked, component of corporate responsibility: tax avoidance. We examine the impact of firm-level sustainable development goal (SDG) disclosure on corporate tax avoidance using an international sample of 7213 firms operating in 81 countries over the period 2019–2023. Our analysis reveals a robust inverse relationship between SDG disclosure and corporate tax avoidance, …

News Media Coverage Of Measure Ula: How The Story Of La’S Big Project To Address Homelessness And Affordable Housing Got Sidetracked By The Story Of Big Real Estate, Christopher R. Martin

Faculty Publications

“Measure ULA,” named after United to House LA, was approved by voters in Los Angeles in 2022 to create a dedicated, long-term funding source for solutions to homelessness in LA, including funding the construction of affordable homes and preventing homelessness by helping tenants stay in their homes. The funding would come from a new tax on the most expensive real estate transactions in L.A. (i.e., mansion tax), and would affect fewer than 4% of all property transactions. At the end of three years of local news coverage about Measure ULA from the Los Angeles Times and LAist, the news audience …

Queuing Uncertainty Of Limit Orders, Bart Yueshen Zhou

Research Collection Lee Kong Chian School Of Business

Limit orders submitted around the same time are subject to random latencies and will be queued accordingly. In equilibrium, end-of-queue limit orders always lose money—the liquidity supply appears excessive. The model generates empirical predictions regarding such “overshooting” liquidity: (i) new limit orders appear fleeting—clustered submissions are followed by immediate cancellations, (ii) the resulting cancel-to-add count ratio reflects adverse selection, and (iii) the cancel-to-add size ratio measures high-frequency market-making activity. Welfare can be hurt by the overshooting liquidity if it induces excessive speculation. Overall, the model contributes to a more comprehensive understanding and better utilization of order book data.

Cycles Of Inequality In The Marketplace: Insights From Macro, Marketer, And Consumer Perspectives, Debora V. Thompson, Amna Kirmani, Rebecca Hamilton, Andy Li, Christilene Du Plessis, Daniel Fernandes, Guillaume Johnson, Brent Mcferren, Jian Ni, Vladmir Pavlov, Francine Petersen, Lisa Scheer, Yan Vieites, Keith Wilcox

Research Collection Lee Kong Chian School Of Business

Seeking inequality via differentiation is a fundamental theme in the marketing literature: consumers derive utility from products that convey socially valued attributes, and marketers target consumers by giving them opportunities to differentiate on socially valued attributes. However, as a large body of evidence shows, inequality can reduce consumer well-being and limit economic growth. In this paper, we take a systemic view of marketplace inequality, examining the interdependence among consumers, marketers, and macro forces in shaping inequality in markets for goods and services. Our broad review of the marketing literature across ten marketing journals and a variety of subdomains within the …

The Political Economy Of Mandatory Disclosure: A Literature Review, Hao Liang, Hanyu Zhang

Research Collection Lee Kong Chian School Of Business

Reviewing the literature on mandatory corporate disclosure from a political economy perspective, we synthesize the classic justifications for disclosure regulations while emphasizing why voluntary disclosure often fails to achieve socially efficient transparency. We also highlight how legal institutions, enforcement capacity, and political forces shape the design, credibility, and effectiveness of disclosure mandates. Drawing on evidence from international and China-focused studies, we review empirical findings on how mandatory disclosure affects investor protection, information environments, and firm behavior, showing that similar reporting rules yield different outcomes across institutional settings. We further extend the discussion to ESG and climate-related disclosure to examine emerging …

Conference Calls And Information Spillover: The Role Of Analyst Participation, Amanda Awyong, Young Jun Cho, Holly I. Yang

Research Collection School Of Accountancy

We examine the role of conference calls in creating information spillover within firms. We find that analyst participation in conference calls is positively associated with subsequent revisions in management forecasts, consistent with analysts' questions prompting managers to collect additional information. We find that this effect strengthens when analysts pose more questions on new topics and when they ask questions with abnormally positive or negative tones. We also find that analyst participation has greater effects when analysts have more experience and higher forecasting ability. Further analyses demonstrate that analyst participation is associated with higher accuracy in subsequently revised forecasts. Overall, our …