Business Commons^™

Netflix: Leave Our Household Accounts Alone, Brylee Adams, Chloe Adams, Isaiah Snype, Samantha Sorensen

Undergraduate Research Conference

RESEARCH OBJECTIVE: To find out if users have been kicked out of their “household” plan

Does Demographics And Affiliation Impact Experience And Attendance Of Sfa Athletic Events?, Elizabeth Denyer

Undergraduate Research Conference

Research Objectives l. Evaluate demographic variables 2. Examine role of social dynamics 3. Identify barriers that could affect experience at SFA athletic events 4.Determine factors that increase attendance and experience 5. Assess the effectiveness of SFA athletics communication

Nike Consumer Research, Amelia Hovinga

Undergraduate Research Conference

No abstract provided.

Stanley® 1913 Marketing Research, Sydney Truman, Alexis Anderson

Undergraduate Research Conference

Objective: Our market research focuses on Stanley 1913 cups and the company's recent struggle with customer retention due to pricing, quality concerns, and competition from cheaper alternatives. This study will help Stanley gather customer feedback to identify key issues and adapt accordingly to stay competitive. The research objectives are to assess:-Pricing concerns-Product quality issues-Packaging problems-Competition from off-brand alternatives

Regression: Skill For Salary, Lani Berg

Undergraduate Research Conference

No abstract provided.

Debt Analysis And Evaluation, Anh Nguyen

Undergraduate Research Conference

Abstract: The household debt dynamics in the United States have been influenced by some socio-demographic factors. This study examines the socio-demographic factors by using a dataset of 15,000 households from the 2019 Survey of Consumer Finances. The research analyzes determinants including age, education, marital status, college level, race, kids, job, rent, knowledge, willingness to take financial risks, financial literacy, and the total value of a checking account.

The Impact Of Ut System Branding On Stephen F. Austin State University, Kynlie Foit, Isabel Jedmears, Ian Lahera

Undergraduate Research Conference

The research will assist SFA in assessing the impact of joining the UT System and provide insight into how SFA can better align with the UT x SFA brand among the community and students.

The Ethics Of Ai In Wealth Management, Vivian Bivens, Kailey Fischer

Undergraduate Research Conference

This paper examines the ethical implications of AI in wealth management by analyzing regulations from international and national securities bodies and evaluating how firms implement AI responsibly. While current regulations are not perfect, they generally promote ethical AI use, and firms are actively working to reduce biases and enhance data security.

Ai2 (Ai Intelligence) Project For The University Classroom, Asia Yang, Jessica Furrow

Seaver College Research And Scholarly Achievement Symposium

While artificial intelligence (AI) is not a new concept, the release of ChatGPT by OpenAI has significantly increased public interest in its applications. AI refers to machines performing tasks that require human cognition. Since Turing’s (1950) introduction of the theory of computation and the imitation game, scientists have worked to develop machines that “think”; like humans. This progress has led to deep learning models that simulate complex decision-making processes (Davoodi, 2024). This study presents an assignment that encourages students to explore AI tools for potential industry applications while comparing their work with AI-generated content. Additionally, we assess student engagement using …

Robinhood Stock Pitch, Morgan Cole

Student Research Symposium

Investment Overview

Projected 2 Year Stock Price

$86.89

Current Stock Price (as of close 4/1/25)

$42.85

Projected Upside

103%

Beyond The Finish Line: How Mindset & Setbacks Shape Future Success In High School Sprinters, Hannah Lybbert

Student Research Symposium

Introduction

Across many domains, mindset has been shown to affect performance; however, quantifying that belief can be challenging to do empirically.

Track and Field 100m results provide a perfect environment to attempt to quantify the magnitude of the effect of mindset on performance – timing equipment and wind sensors never lie!

Women In Accounting, Heidi Sundberg

Student Research Symposium

There is currently a shortage of about 340,000 accountants in the US, which is detrimental to companies.

• However, especially in Utah, there are many women who graduated in accounting but don’t stay in the field for very long. These women could help to fill the shortage, which would be beneficial for them to grow as professionals and for companies.
• My hypothesis is that employers aren’t aware of all the barriers that women face in the accounting field.

Estimating Equivalent Annual Costs: A Comparative Analysis Of Electric And Traditional Roadways, Noelia Garcia Weidling

Student Research Symposium

As electric vehicle (EV) adoption increases, new infrastructure like Electric Road Systems (ERS)—which wirelessly charge EVs while driving—is being explored. While promising, ERS are more expensive to build and maintain than traditional roads.

Because U.S. roads are primarily funded by taxpayers, this project explores:

• Traditional roadway costs and ERS costs

• Ways to recover that investment in a sustainable, fair way.

Research And Engagement Day Poster

Bryant REDay (Research and Engagement Day)

No abstract provided.

Bryant's Ai Hack-A-Thon

Bryant REDay (Research and Engagement Day)

No abstract provided.

Research And Engagement Day Poster

Bryant REDay (Research and Engagement Day)

No abstract provided.

Bryant University Research And Engagement Day Program

Bryant REDay (Research and Engagement Day)

No abstract provided.

Research And Engagement Day Poster

Bryant REDay (Research and Engagement Day)

No abstract provided.

A Machine-Learning Tool-Supported Methodology For Nonprofit Donor Analysis, Corbin Weiss

Campus Research Month

We developed a machine-learning tool-supported methodology for modeling the nonprofit donor relationship. This approach was demonstrated in the case of a US-based nonprofit. Conclusions were drawn from this example and tool-support provided for use by other nonprofits.

Winning Your Team With Intentional Connection, Jessica Miller, Kenny Franklin

Purdue Road School

152. Winning Your Team With Intentional Connection As the leader of a team, how do you inspire others even when you don’t have all the answers? This session will introduce ways to be intentional in our relationships and make deeper connections with our team members. We hope you leave this session with the courage to be vulnerable and drive your vision.

Indiana Bond Bank: Financing Road Infrastructure And Equipment, Marisa Weimer, Jacob Blasdel, Ron Mangus

Purdue Road School

Learn how the Indiana Bond Bank can support your community’s road projects through innovative financing solutions. This session will explore project and equipment financing options, fuel price protection strategies, and other resources designed to help municipalities fund road infrastructure improvements, maintenance, and expansions. Discover how to make the most of these financial tools to keep your community’s roads safe, reliable, and well-maintained.

Learning Food Supply Chains Through Generative Ai – Tips, Techniques, And Student Perceptions, Subbu Kumarappan, Urmila Pal Chaudhuri

National Collaborative for Research on Food, Energy, and Water Education (NC-FEW)

The classroom pedagogies are evolving significantly with Generative Artificial Intelligence (GenAI). The students in a Food Supply Chains class completed a project for various agricultural products describing 12 factors and 7 supply chain principles. They reflected on the use of GenAI and how it impacted their knowledge and critical thinking skills. The students scored GenAI high on ‘relevancy, diverse topics, significance, and sufficiency;' the repeated use of GenAI for food supply chains enabled them recognize the importance of sustainability and ESG factors in the management of natural resources. There were differences in students use and benefits with GenAI use.

Ai In Business Education: Are Educators Ready To Integrate Emerging Tools?, Molly J. Wickam

Day of Scholarship

Few studies have assessed artificial intelligence (AI) awareness and readiness among business educators or examined AI integration in education through a theoretical lens. This study, informed by the TPACK framework, explored the AI awareness and readiness of secondary and post-secondary business educators to guide educational stakeholders in supporting AI adoption. Using a non-experimental, descriptive design with quantitative survey methods, the study analyzed responses from business educators in the United States using descriptive and correlational statistics. Findings indicate that while most educators are interested in incorporating AI-based tools, they lack knowledge on effective classroom applications. Many use AI for personal tasks …

Integrating Emotional And Cultural Intelligence, Jeanine L. Parolini

Day of Scholarship

This presentation addresses a critical gap in the literature, both biblically and theoretically, on the integration of emotional intelligence (EI) and cultural intelligence (CI). These two factors significantly impact leaders, employees, teams, and organizations, fostering positive outcomes when present and creating challenges when absent. As workplaces and communities face growing polarization, the demand for EI and CI is increasing. Integrating these competencies enhances relationships, promotes understanding, and facilitates productive dialogue. This presentation explores how EI and CI can bridge divides and improve societal interactions. Biblical insights and practical examples will demonstrate their application in personal and professional settings. Imagine how …

Building Trust At A Distance: Finding New Ways To Manage In The Remote Workplace, Peggy Kendall, David Horsager

Day of Scholarship

The remote workplace is filled with all sorts of opportunities. It also brings with it unique challenges that require a very different type of management style. This project is based on a 2023 Edgren Scholarship study, followed by work with David Horsager, the Trust Edge Institute, and interviews with CEOs across the country. We propose a 6-step strategy to build trust at a distance. They include Amplify Communication, Clarify Direction, Establish Predictability, Redefine Accountability, Create Connection, and Equip your Workforce.

Internationalization And Investment Efficiency, Alireza Askarzadeh, Kenneth Yung

Graduate Student Government Association Research Conference

Conflicting results in the literature regarding the effect of internationalization on firm performance motivate this study to examine this effect through an important but less studied channel. Unlike previous literature mainly focusing on the impact of internationalization on firm financial performance, this study examines operational performance and probes how internationalization affects firms’ investment inefficiency, thus demonstrating an important aspect in determining the success of international strategies. By applying the concepts of transaction cost economics and agency theory to a sample of US firms between 1989 and 2022, we find evidence that internationalization has a positive relationship with investment inefficiency and …

Aftdc 2025_02 Presentación: La Noción De Comunicación Transdisciplinaria En La Educación Por Marcos O. Cabobianco, Cristo Leon, Marcos O. Cabobianco

Trans-Disciplinary Communication

No abstract provided.

Aftdc 2025_01 Kickoff: Welcome And Opening Remarks On Trans-Disciplinary Communication In Games And Education, Cristo Leon

Trans-Disciplinary Communication

This session sets the stage for the 2nd Annual Meeting of the Association for Trans-Disciplinary Communication (AFTDC). Join us as we introduce this year’s theme, "Trans-Disciplinary Communication for Games and Education," and highlight the importance of fostering innovative, collaborative approaches across disciplines. Opening remarks will outline the goals for the event, key initiatives, and opportunities for engagement, laying the foundation for meaningful discussions and shared learning throughout the day.

Kroger Post-Pandemic Customer Segmentation, Mario Mata, Joey Truitt, Renn Spigelmyer, Dhanuja Kasturiratna, Lisa Holden, Nitish Baidya, Hanna Tafari

Posters-at-the-Capitol

The grocery retail industry landscape has changed greatly in the wake of the pandemic. Specifically, delivery and pickup services have become more popular and customer buying habits have evolved. At the same time, improvements in data collection and analysis have allowed grocery marketing strategies to become highly individualized.

We worked with 84.51, an analytics firm, to identify customer segments for the Kroger Company based on data from 2023. Using clustering techniques, we organized customers into groups, or segments, based on similar characteristics. We identified and profiled four distinct groups of customers. Three segments were characterized by high frequency and spending …

Predicting Hazardous Near-Earth Objects Using Machine Learning For Planetary Defense, John Costa (Student), Lily Popova Zhuhadar (Mentor)

Posters-at-the-Capitol

Predicting Hazardous Near-Earth Objects Using Machine Learning for Planetary Defense

This research develops a machine learning model to classify Near-Earth Objects (NEOs) as hazardous or non-hazardous based on their physical and orbital characteristics, leveraging NASA's dataset of certified NEOs. NEOs, including asteroids and comets, often pass within close proximity to Earth, and while most pose no threat, some have the potential for catastrophic impacts. By using predictive models such as decision trees and random forests, this study aims to prioritize resources for monitoring and mitigation of high-risk objects. The model incorporates key features like velocity, diameter, and proximity to Earth …