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Articles 31 - 60 of 2539

Full-Text Articles in Business

Like A Thief In The Night: Do Ai Tools Hijack Marketing Creativity?, Heather Morgan, Jennifer Hutchins May 2026

Like A Thief In The Night: Do Ai Tools Hijack Marketing Creativity?, Heather Morgan, Jennifer Hutchins

Atlantic Marketing Association Proceedings

No abstract provided.


Autoregressive Language Models Based On Artificial Intelligence: Scoping Gpt In Higher Education, Valentina Hurtado Uribe, Ismet Anitsal, Melek Meral Anitsal May 2026

Autoregressive Language Models Based On Artificial Intelligence: Scoping Gpt In Higher Education, Valentina Hurtado Uribe, Ismet Anitsal, Melek Meral Anitsal

Atlantic Marketing Association Proceedings

No abstract provided.


Integrating The Digital Marketing Side-Hustle Platform Economy Into Aacsb-Accredited Undergraduate Marketing Programs, Paige Gardiner May 2026

Integrating The Digital Marketing Side-Hustle Platform Economy Into Aacsb-Accredited Undergraduate Marketing Programs, Paige Gardiner

Atlantic Marketing Association Proceedings

No abstract provided.


Ask Your Doctor If This Is Right For You: Exploring The Consumer Engagement And Perception For Anti-Depression Drug Campaigns, Madhavi Chakrabarty, Reema Dave May 2026

Ask Your Doctor If This Is Right For You: Exploring The Consumer Engagement And Perception For Anti-Depression Drug Campaigns, Madhavi Chakrabarty, Reema Dave

Atlantic Marketing Association Proceedings

No abstract provided.


Mind-Body Therapy Preventive Health Care Information On Social Media & Networks, Terry Stringer Damron, Joe Cangelosi May 2026

Mind-Body Therapy Preventive Health Care Information On Social Media & Networks, Terry Stringer Damron, Joe Cangelosi

Atlantic Marketing Association Proceedings

No abstract provided.


Do The Effects Of Ethnocentrism And Cosmopolitanism Depend On Countries-Of-Origins? An Empirical Study Of U.S. Consumers, Thomas Tanner, Ronda Mariani May 2026

Do The Effects Of Ethnocentrism And Cosmopolitanism Depend On Countries-Of-Origins? An Empirical Study Of U.S. Consumers, Thomas Tanner, Ronda Mariani

Atlantic Marketing Association Proceedings

No abstract provided.


Air Travel Demand Factors For The Island Nation: The Case Of The Bahamas, Tamilla Curtis, Wilfred S. Manuela Jr May 2026

Air Travel Demand Factors For The Island Nation: The Case Of The Bahamas, Tamilla Curtis, Wilfred S. Manuela Jr

Atlantic Marketing Association Proceedings

No abstract provided.


A Cross-Cultural Investigation Of Consumer Hoarding Behavior During Covid-19: Differences Between Sweden And The United States, Christy M. Cook, Pia A. Albinsson, James E. Stoddard May 2026

A Cross-Cultural Investigation Of Consumer Hoarding Behavior During Covid-19: Differences Between Sweden And The United States, Christy M. Cook, Pia A. Albinsson, James E. Stoddard

Atlantic Marketing Association Proceedings

No abstract provided.


Consumer Product Perceptions Within Emerging Markets: The Product Adoption Process And Consumer Ethnocentrism, Larry Carter, Miguel Sahagun May 2026

Consumer Product Perceptions Within Emerging Markets: The Product Adoption Process And Consumer Ethnocentrism, Larry Carter, Miguel Sahagun

Atlantic Marketing Association Proceedings

No abstract provided.


Leveraging Geomarketing For Enhanced Visitor Experience And Sustainable Management In National Parks And Cultural Heritage Sites: An Examination Of Gis And Geofencing, Mark J. Sciuchetti Jr., Jianping Huang May 2026

Leveraging Geomarketing For Enhanced Visitor Experience And Sustainable Management In National Parks And Cultural Heritage Sites: An Examination Of Gis And Geofencing, Mark J. Sciuchetti Jr., Jianping Huang

Atlantic Marketing Association Proceedings

No abstract provided.


Corporate Supply Chain Sustainability And Consumer Attitudes Towards Hybrid Vehicles, Alan D. Smith May 2026

Corporate Supply Chain Sustainability And Consumer Attitudes Towards Hybrid Vehicles, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.


Small Business And Social Media Marketing: What Role Does Ethics Play?, La Toya M. Russell May 2026

Small Business And Social Media Marketing: What Role Does Ethics Play?, La Toya M. Russell

Atlantic Marketing Association Proceedings

No abstract provided.


The Influence Of Influencers On Brand Trust And Purchase Intentions, Lisa Scribner May 2026

The Influence Of Influencers On Brand Trust And Purchase Intentions, Lisa Scribner

Atlantic Marketing Association Proceedings

No abstract provided.


Ok Boomer? Consumer Perceptions Of Smartphone-Based Shopping, Ronda G. Henderson, Roland Leak, Kimberly Mcneil May 2026

Ok Boomer? Consumer Perceptions Of Smartphone-Based Shopping, Ronda G. Henderson, Roland Leak, Kimberly Mcneil

Atlantic Marketing Association Proceedings

No abstract provided.


E-Waste Recycling Behavior: Evidence Of Young Consumers In Taiwan And The U.S., Julia Blose, Robert E. Pitts, Y. Henry Xie May 2026

E-Waste Recycling Behavior: Evidence Of Young Consumers In Taiwan And The U.S., Julia Blose, Robert E. Pitts, Y. Henry Xie

Atlantic Marketing Association Proceedings

No abstract provided.


Brand Equity And Willingness To Pay Higher Prices In The Fast-Food Industry, Mayuresh M. Kelkar May 2026

Brand Equity And Willingness To Pay Higher Prices In The Fast-Food Industry, Mayuresh M. Kelkar

Atlantic Marketing Association Proceedings

No abstract provided.


The Effect Of Weather On The Value Of Home Attributes, Jason Beck May 2026

The Effect Of Weather On The Value Of Home Attributes, Jason Beck

Atlantic Marketing Association Proceedings

No abstract provided.


Pricing And Payment Options Triggering Impulse Buying Behavior Online, Anita Radon, Sean Ennis May 2026

Pricing And Payment Options Triggering Impulse Buying Behavior Online, Anita Radon, Sean Ennis

Atlantic Marketing Association Proceedings

No abstract provided.


How Does Product Experience Influence The Helpfulness Of Photo-Enhanced Reviews?, Bridget Satinover Nichols, Anh Dang May 2026

How Does Product Experience Influence The Helpfulness Of Photo-Enhanced Reviews?, Bridget Satinover Nichols, Anh Dang

Atlantic Marketing Association Proceedings

No abstract provided.


Aliterate Consumers' Miscomprehension Of Product Warnings, Haeran Jae May 2026

Aliterate Consumers' Miscomprehension Of Product Warnings, Haeran Jae

Atlantic Marketing Association Proceedings

No abstract provided.


Certified: Getting Students Job Qualified, Kirsten Passyn May 2026

Certified: Getting Students Job Qualified, Kirsten Passyn

Atlantic Marketing Association Proceedings

No abstract provided.


Certified: Getting Students Job Qualified, Kirsten Passyn May 2026

Certified: Getting Students Job Qualified, Kirsten Passyn

Atlantic Marketing Association Proceedings

No abstract provided.


Marketing Orientation: A Longitudinal Study Of Community Banks, Stephen Carlson, Gerald Sullivan, Susanna Warnock, Margaret Ryder May 2026

Marketing Orientation: A Longitudinal Study Of Community Banks, Stephen Carlson, Gerald Sullivan, Susanna Warnock, Margaret Ryder

Atlantic Marketing Association Proceedings

No abstract provided.


The Impact Of Daylight Savings Time On Large Truck Crashes, Ahren Johnston May 2026

The Impact Of Daylight Savings Time On Large Truck Crashes, Ahren Johnston

Atlantic Marketing Association Proceedings

No abstract provided.


Navigating Environmental, Social, And Governance (Esg) Risks In The Online Food Delivery Platforms: Using Sentiment Analysis Approach, Maryam Mahdikhani, Jiyoon An, Arim Park May 2026

Navigating Environmental, Social, And Governance (Esg) Risks In The Online Food Delivery Platforms: Using Sentiment Analysis Approach, Maryam Mahdikhani, Jiyoon An, Arim Park

Atlantic Marketing Association Proceedings

No abstract provided.


Nearshoring And Its Impacts On The Global Supply Chain: Case Study Of Retailing And Manufacturing Firms, Alan D. Smith May 2026

Nearshoring And Its Impacts On The Global Supply Chain: Case Study Of Retailing And Manufacturing Firms, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.


Chatgpt Unveiled: Unleashing Ai Magic In Digital Marketing, Jianping Huang, Mark J. Sciuchetti Dr. May 2026

Chatgpt Unveiled: Unleashing Ai Magic In Digital Marketing, Jianping Huang, Mark J. Sciuchetti Dr.

Atlantic Marketing Association Proceedings

No abstract provided.


Person-Supervisor Fit Antecedents: Self-Determination Theory In Salesforce Turnover Intention, Ilgım Dara Benoit, Jeffrey R. Foreman, Bonnie S. Guy May 2026

Person-Supervisor Fit Antecedents: Self-Determination Theory In Salesforce Turnover Intention, Ilgım Dara Benoit, Jeffrey R. Foreman, Bonnie S. Guy

Atlantic Marketing Association Proceedings

No abstract provided.


The Impact Of Recycled Product Content Advertising Claims On Brand Attitude And Company Image, William T. Neese, Ayeshe Tariq May 2026

The Impact Of Recycled Product Content Advertising Claims On Brand Attitude And Company Image, William T. Neese, Ayeshe Tariq

Atlantic Marketing Association Proceedings

No abstract provided.


Familiarity, Sensationalism, And Forward Referencing In Celebrity Clickbait: Effects On Curiosity And Click Intention, Cynthia B. Hanson May 2026

Familiarity, Sensationalism, And Forward Referencing In Celebrity Clickbait: Effects On Curiosity And Click Intention, Cynthia B. Hanson

Atlantic Marketing Association Proceedings

No abstract provided.