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Articles 2281 - 2310 of 2539
Full-Text Articles in Business
Student Colloquium: Quality & Consumer Price Perception At One Potato Two Potato, Syed Nameer Ameer, Maha Khan, Nazish Fawad Khan, Sonia Ochani, Syeda Maryam Anis
Student Colloquium: Quality & Consumer Price Perception At One Potato Two Potato, Syed Nameer Ameer, Maha Khan, Nazish Fawad Khan, Sonia Ochani, Syeda Maryam Anis
International Conference on Marketing
The purpose of this research is to determine whether or not correlation exists between the indicators of price and quality. A focus group was conducted in order to determine which attributes of price and quality are most significant to the study. Hygiene and Taste were identified as the key attributes showing strong positive correlations with both price and quality.
Student Colloquium: Measuring Impact Of Gender Persuasion In Celebrity Endorsement On Consumers: A Research Analysis Carried Out In Karachi, Pakistan, Umair Asif
International Conference on Marketing
This study will examine gender influence in celebrity endorsements on consumers; it would include examining attributes such as expertise, attractiveness and trustworthiness of celebrity endorser that influences the most in making purchase decision.
Student Colloquium: Self-Brand Connection For Levis Jeans Vs. Counterfeit Levis Jeans, Bilal Shah Khan
Student Colloquium: Self-Brand Connection For Levis Jeans Vs. Counterfeit Levis Jeans, Bilal Shah Khan
International Conference on Marketing
This paper delves into the concept of self brand connection and the impact that brands have on the consumers self image. From this concept we explore the level of brand association that exists among the consumers for the counterfeit products and explains the effects of self branding like self enhancement and impression management that vary with the use of original and fake products.
Student Colloquium: Correlation Between Celebrity Endorser's Equity And The Brand Personification Of Pantene And Its Influence On The Purchase Intention Of The Consumers, Sana Hasan
International Conference on Marketing
This research is focused on the brand Pantene, and its celebrity endorsers Katrina Kaif and Shilpa Shetty. Celebrity endorsement through advertisement is a popular method of marketing communications. The customers make a direct link between the endorser and the brand he/she endorses. For this reason, choosing an endorser should involve assessing the compatibility of the image or characteristics of the endorser and those of the brand, and considering whether or not the equity of the brand and that of the endorser complement each other.
Student Colloquium: Factors Behind Brand Switching (Prepaid Customers) In Pakistani Telecom Market, Adnan Sadiq
Student Colloquium: Factors Behind Brand Switching (Prepaid Customers) In Pakistani Telecom Market, Adnan Sadiq
International Conference on Marketing
There are number of reasons for a brand switch for a consumer including from personal, professional, network limitations, perceptions, motives and recommendations from others. In order to find the major reasons of brand change in the context of Pakistani telecom market a research is carried out whose finding are presented in this research paper. To keep focused to limited and major factors in the brand switch a literature review is carried out which helps in outlining major factors of brand switch in Pakistani Telecom Market. The literature review consists of all the research work already done on this topic as …
Student Colloquium: Motivation To Buy Formal Luxury Apparel Brands In The Male Youth Segment, Syed Sayem Mustafa, Sarah Zubair, Sultan Waleed Khan, Ashar Kamil
Student Colloquium: Motivation To Buy Formal Luxury Apparel Brands In The Male Youth Segment, Syed Sayem Mustafa, Sarah Zubair, Sultan Waleed Khan, Ashar Kamil
International Conference on Marketing
The research was conducted in the commercial hub, Karachi, of Pakistan. The main purpose of the research was to help the marketers of the branded formal clothes like Armani, Gucci etc in terms of deciding the product target market, its segmentation and positioning as well. It will help these brands in making the advertisement for their product because this study will help them in identifying the important factors which motivates people to buy branded formal clothes. So they should advertise their product on these factors and gets the audience attention. This research classifies the buyers of branded formal clothing into …
Student Colloquium: Consumer Perceptions Towards Female Models & Their Necessity, Saad Baig
Student Colloquium: Consumer Perceptions Towards Female Models & Their Necessity, Saad Baig
International Conference on Marketing
The purpose of this research is to find the consumer perceptions towards female models and their necessity in endorsing products/services. Very thin literature is present regarding the topics as it focuses on the efficacy of female models in the endorsement of necessary and unnecessary products. An unpublished paper “Australian JBMR Personification of Female Advertising Models- Findings from Pakistan” has been of a great assistance. Moreover, there are several other articles and a book “Celebrity Sells” by Hamish Pringle, which have been referred for this purpose. However, these articles are more focused on the efficacy of celebrity endorsements in branding, methods …
Student Colloquium: Factors Constructing Consumer’S Emotional Attachment Towards Brands, Sarah Zubair, Syed Sayem Mustafa, Ehsan Ali Khan
Student Colloquium: Factors Constructing Consumer’S Emotional Attachment Towards Brands, Sarah Zubair, Syed Sayem Mustafa, Ehsan Ali Khan
International Conference on Marketing
Previous studies have talked about how a consumer attaches himself emotionally with a particular brand. There were a number of factors identified by the various studies conducted in west. In this study we examined the effect of Affection, Passion, Connection, Irreplaceablity, Indispensability and Self- Extension as the factors that lead to the emotional attachment of the consumer towards brands. The main purpose of the study was to replicate the similar model here to find out a) Does a consumer attaches himself emotionally with a brand in Pakistan and b) Are the factors identified in the research have any correlation between …
Student Colloquium: Pakistan Consumer’S Perception Of Country Of Origin Vs. Brand Name In Three Basic Product Lines, Salman Tahir
Student Colloquium: Pakistan Consumer’S Perception Of Country Of Origin Vs. Brand Name In Three Basic Product Lines, Salman Tahir
International Conference on Marketing
Consumer purchase intention is dependent on many factors and variables. Marketers use these factors smartly to promote their product in competitive world. These factors are product characteristics, share of mind, share of heart, quality, share of market and brand name as well. Consumers purchase by keeping in view the brand name only shows the power of brand equity. But as the world moving towards globalization and due to meager resources and low trade barriers, companies spreading all over the world. But this also changes the country of origin of that product. Therefore consumer purchase is also affected by country of …
The Financial Crisis Viewed From The Perspective Of The Social Cost Theory, L. Randall Wray
The Financial Crisis Viewed From The Perspective Of The Social Cost Theory, L. Randall Wray
Social Cost Workshop
The talk examines the causes and consequences of the current global financial crisis. K.W. Kapp’s “social costs” theory is contrasted with the recently dominant “efficient markets” hypothesis to provide the context for analyzing the functioning of financial institutions. Rather than operating “efficiently,” the financial sector has been imposing huge costs on the economy—costs that no one can deny in the aftermath of the economy’s collapse. While orthodox approaches lead to the conclusion that money and finance should not matter much, the alternative tradition—from Veblen and Keynes to Galbraith and Minsky—provides the basis for developing an approach that puts money and …
The Social Cost Of Labor And Its Importance For Labor Economics, Robert E. Prasch
The Social Cost Of Labor And Its Importance For Labor Economics, Robert E. Prasch
Social Cost Workshop
The starting point and core notion of neoclassical or mainstream economics is a reductionist vision of the exchange of commodities. Missing is the historical, social, and legal environments within which exchanges occur. A parallel and equally problematic notion is that labor exists as something of a “found object.” By contrast, the classical school of economists understood that laborers must earn a wage equal to or greater than “subsistence” if society was to be an ongoing enterprise. Laborers must be fed, sheltered, socialized, and educated before they arrive in the labor market. This, in a phrase, is the Social Cost of …
Environmental Sustainability From A Social Cost Perspective, James Swaney
Environmental Sustainability From A Social Cost Perspective, James Swaney
Social Cost Workshop
Over a quarter century, efforts to build global environmental governance institutions have been thwarted by ideology and vested interests, while ecological degradation has accelerated and disparities in wealth, living standards and economic opportunities have grown. Nonetheless, the sustainability idea remains appealing and valid: Future generations can be protected from debilitating ecological degradation only if we, the present generation, redirect development to begin restoring ecological balance to key earth systems (e.g., oceans, climate, biodiversity). The social cost perspective (SCP) of institutional economics, rooted in the contributions of Karl Polanyi (1944) and K. William Kapp (1950), provides a framework for thinking about, …
The Discourse On Social Costs: Heterodox Vs. Neoliberal Economics, Sebastian Berger
The Discourse On Social Costs: Heterodox Vs. Neoliberal Economics, Sebastian Berger
Social Cost Workshop
This presentation analyzes the discourse on social costs, focusing on how neoliberal economists in the 1950s and 1960s embarked on the successful project to marginalize the heterodox view that social controls of the economy are a good thing because markets otherwise cause too many social damages. The paper mainly looks at the intellectual project of the institutional economists John M. Clark and K. William Kapp. Both collaborated in the 1940s in crafting the institutional theory of social costs as a critique of the neoclassical theory of costs and externalities (Arthur C. Pigou), as well as the rising post WWII neoliberalism …
Framework Developmant For Construction Safety Visialization, Kishor Shrestha
Framework Developmant For Construction Safety Visialization, Kishor Shrestha
College of Engineering: Graduate Celebration Programs
Throughout the history of the construction industry, many fatalities and injuries have occurred in construction sites. One of the major causes of accidents is unsafe site conditions: basically, this is due to inadequate supervision. To improve upon the traditional supervision approach, this study proposes a 'Framework Development for Construction Safety Visualization' approach. In addition to this, a computer vision Edge Detection Algorithm was developed and tested to convert construction site still images into edges of the objects in the images. The framework development of this study uses computer vision, robot vision, image compression, pattern recognition, internet transmission, network communication, and …
Bryant University Research And Engagement Day Program
Bryant University Research And Engagement Day Program
Bryant REDay (Research and Engagement Day)
No abstract provided.
Maximizing Return On Investment For The University Of San Francisco Athletic Department Through Sponsorship, Carli Thomas, Rachel Sagapolu, Yi Wang, Aras Toker
Maximizing Return On Investment For The University Of San Francisco Athletic Department Through Sponsorship, Carli Thomas, Rachel Sagapolu, Yi Wang, Aras Toker
Creative Activity and Research Day - CARD
This research report aims to discover the most effective marketing platform to attract and retain sponsors for the University of San Francisco athletic department. Responses were measured from sponsors of the athletic department through conducting interviews. Specifically, 24 sponsors were interviewed via phone, e-mail, and in-person. Our results suggest that respondents want to see marketing platforms such as digital signage and direct marketing, rather than options such as radio. This study will assist the athletic department at the University of San Francisco to hopefully allow for more return on investment and improved sponsorship.
Determinants Of Dow Jones Returns, Cory Sloan, Elisabeth Pana, Faculty Advisor
Determinants Of Dow Jones Returns, Cory Sloan, Elisabeth Pana, Faculty Advisor
John Wesley Powell Student Research Conference
No abstract provided.
The Finance Behind Conference Realignment, Brian Piotrowski, Elisabeta Pana, Faculty Advisor
The Finance Behind Conference Realignment, Brian Piotrowski, Elisabeta Pana, Faculty Advisor
John Wesley Powell Student Research Conference
No abstract provided.
Nature Versus Nuture: Sexual Orientation, Mackenzie Astling, Tim Reardanz, Darryl Brown, Faculty Advisor
Nature Versus Nuture: Sexual Orientation, Mackenzie Astling, Tim Reardanz, Darryl Brown, Faculty Advisor
John Wesley Powell Student Research Conference
No abstract provided.
11th Annual Undergraduate Student Symposium, Farquhar Honors College
11th Annual Undergraduate Student Symposium, Farquhar Honors College
Undergraduate Student Symposium
The Undergraduate Student Symposium, sponsored by the Farquhar College of Arts and Sciences, presents student projects through presentations, papers, and poster displays. The event serves as a “showcase” demonstrating the outstanding scholarship of undergraduate students at NSU. The Symposium is open to undergraduate students from all disciplines. Projects cover areas of student scholarship ranging from the experimental and the applied to the computational, theoretical, artistic, and literary. They are taken from class assignments as well as from independent projects. The projects do not have to be complete; presentations can represent any stage in the concept’s evolution, from proposal and literature …
Adaptations To Technology And Its Effect On Communication And Cohesion In The Family Context, Vanessa Pratt
Adaptations To Technology And Its Effect On Communication And Cohesion In The Family Context, Vanessa Pratt
Undergraduate Research Conference
My research addresses different aspects of family life that have been know to be affected by technology. Researchers have established several empirically based frameworks to analyze the impact of technology on the family. These frameworks emphasize the areas of family cohesion, communication, adaptability, boundaries, and personal self-esteem.
F.I.T. Our Challenge, Our Purpose, And What We Can Do For You, Sara Muckleroy, Donovan Pearson, Jeremy Pinkston, Meagan Webb
F.I.T. Our Challenge, Our Purpose, And What We Can Do For You, Sara Muckleroy, Donovan Pearson, Jeremy Pinkston, Meagan Webb
Undergraduate Research Conference
Our group was given the task of creating a wellness program for Biss Enterprises. The launch of the FIT program for Biss Enterprises will be a great benefit to the company as well as its employees. These types of programs have been shown to reduce health care costs and employee absenteeism while increasing employee productivity. Not only is wellness meant to improve the employee's physical health, but also their mental health and social health outside of work.
Health: Helping Employees Alter Life Through Health, Natalie Strabala, Alyssa Rains
Health: Helping Employees Alter Life Through Health, Natalie Strabala, Alyssa Rains
Undergraduate Research Conference
To create a healthier and happier company environment and network as a whole. Our employees will become more focused and goal-oriented driven. The overall morale of the company will be higher, leading Biss Enterprises to even more success.
Check-In, Attendees Of The Symposium
Check-In, Attendees Of The Symposium
NJTIP Annual Symposium
Check-in for the Northwestern Journal of Technology and Intellectual Property's 7th Annual Symposium
Beginning To Explain Differences In Risky Alcohol Consumption Behaviors Across Hospitality Business And Non-Hospitality Business Populations Using The Vollrath And Torgersen Personality Typology, Carl Borchgrevink Ph.D.
Beginning To Explain Differences In Risky Alcohol Consumption Behaviors Across Hospitality Business And Non-Hospitality Business Populations Using The Vollrath And Torgersen Personality Typology, Carl Borchgrevink Ph.D.
Great Lakes Hospitality & Tourism Educators Conference
This presentation will provide a brief review of research on alcohol consumption among college-age populations followed by a brief review of research on alcohol consumption specific to hospitality business sub-populations. This review will establish that the hospitality business sub-population engages in a higher rate of unhealthy and hazardous alcohol consumption than comparable non-hospitality populations, and that the attempts to explain the disparity in alcohol consumption have yet to yield much meaningful results. Subsequent to the alcohol consumption literature, the discussion will focus on the general association between personality, stress, and coping, but will specifically draw from the literature on personality …
Artprize Attendees' Profiles: Comparing 2011 With 2010, Seohee Chang Ph.D., Cary C. Countryman Ph.D.
Artprize Attendees' Profiles: Comparing 2011 With 2010, Seohee Chang Ph.D., Cary C. Countryman Ph.D.
Great Lakes Hospitality & Tourism Educators Conference
The purpose of this study was to compare 2011 with 2010 ArtPrize attendees’ demographics, spending, satisfaction, and the intention to return and to suggest future implications.
Using An Internal Marketing Perspective To Understand The Role Of Associate Delight In Company Performance, Miran Kim Ph.D., Bonnie J. Knutson Ph.D.
Using An Internal Marketing Perspective To Understand The Role Of Associate Delight In Company Performance, Miran Kim Ph.D., Bonnie J. Knutson Ph.D.
Great Lakes Hospitality & Tourism Educators Conference
No abstract provided.
Astronomical Tourism: An Often Overlooked Sustainable Tourism Segment, Fredrick M. Collison Ph.D.
Astronomical Tourism: An Often Overlooked Sustainable Tourism Segment, Fredrick M. Collison Ph.D.
Great Lakes Hospitality & Tourism Educators Conference
Astronomical tourism is a potential attraction for visitors to destination areas where dark skies free from artificial light pollution can be enjoyed. This situation presents an opportunity for locations with specific product offerings such as astronomical observatories, (Robson, 2005; Weaver, 2011), auroral displays (Weaver, 2011), national/state/local parks, amateur astronomy organizations that offer public programs, and miscellaneous other providers. The focus here is on parks that have both dark skies and an organized astronomy program. The purpose of this research is two-fold: 1) to provide background research on necessary elements for astronomical tourism and 2) to examine the potential for this …
Diabetes, Grand Rapids Restaurants And Hospitality And Tourism Research?, Michael M. G. Scantlebury
Diabetes, Grand Rapids Restaurants And Hospitality And Tourism Research?, Michael M. G. Scantlebury
Great Lakes Hospitality & Tourism Educators Conference
This work-in-progress paper outlines the instructional approach that is being used with a new Hospitality and Tourism Research course introduced into the Grand Valley State University hospitality and tourism management curriculum (Winter 2012). The course, which is at the Junior-Senior level, is intended to provide students with; an understanding of the relationship between general theory and applied research; the purposes and applications, procedures, constraints and management of applied research; and to help students compare and contrast quantitative and qualitative research. Twenty-two students have registered for the course. In the sections of this paper that follow a conceptual framework for instruction; …
The Evolution Of Sustainable Development In The Hotel Industry Drivers Shaping The Sustainability Agenda, A. J. Singh Ph.D., Herve Houdre
The Evolution Of Sustainable Development In The Hotel Industry Drivers Shaping The Sustainability Agenda, A. J. Singh Ph.D., Herve Houdre
Great Lakes Hospitality & Tourism Educators Conference
No abstract provided.