Business Commons^™

Lucid Dream, Malissa Clark

Symposium Of University Research and Creative Expression (SOURCE)

Purpose: The purpose of this design was to create a garment that is beautiful but also practical. The look is inspired by grunge but also by romanticism and the occult. I wanted to portray a completely simplistic garment in a way that makes it seem so much more profound and adaptable to any style the wearer chooses to portray. Process: I found my initial inspiration by looking at Dark Beauty magazine, a gothic fashion magazine. From there, I searched on various online databases and put inspirational images into a design Pinterest board. The images combined to create a tribal but …

Lily Of The Valley, Rachael Wescott

Symposium Of University Research and Creative Expression (SOURCE)

Purpose: The purpose of this garment is to bring wonderment, beauty, and imagination back into our lives. When we were young, princesses, fairies, and mermaids were an everyday occurrence and they brought daydreams and joy. This garment shows that even as an adult, a woman can put on a fairytalesque dress and be in her own world of beautiful scenery, singing songbirds and her own Prince Charming. This dress is for dreamers who go after their bliss and don’t let anything stop them. Every woman is beautiful in her own wonderful way, and this dress is suited for any woman …

She’S Awakened: Release, Alissa Leach

Symposium Of University Research and Creative Expression (SOURCE)

Purpose: The purpose of the design is to show the desire of a woman through her sexuality while also following her belief of modesty. This is a woman with a lot of creativity and elegance. She wants to show every unique side to her. I wanted to challenge my design abilities by doing a garment I have not done before. Using a slippery fabric and a fitted top, it gave the garment the class, elegance, and sex appeal I desired. The colors show the creative side of her while the flow gives her elegance. Process: Before beginning the sketches for …

After Death, D'Ondre Johnson

Symposium Of University Research and Creative Expression (SOURCE)

Purpose: The purpose of this design was to compose a minimalist ready-to-wear garment. Process: The process of this design began with extensive design development. Design development began with inspiration of several Christian Dior and Saint Laurent designs along with other inspirational images. Techniques: Draping was used to design the garment. Fabric was draped on a dress form and manipulated into the design. Darts were placed on the front and back bodices for proper fitting. Once the final look via draping was achieved the muslin was removed and the design was translated to paper patterns. A sample was made from the …

It Girl, Lauren Abrams

Symposium Of University Research and Creative Expression (SOURCE)

Purpose: The purpose for this garment was to create a piece of clothing that a woman can wear out to a formal or social event. I wanted to make the wearer feel confident and sexy, but at the same time show her fun side. The off-shoulder strap creates a sexy and confident look and the handmade roses show the fun and romantic side of the woman. Having a bold purple color shows a more fun and confident woman. Process: The process of this garment started with my interests. I love roses and I wanted to do something with them. I …

The Intangible Factors Of Design And New Product Development, David L. Driskill

Student Research Symposium

When thinking about product value it is important to realize that there are two main value classifications to take into account, tangible and intangible value. Although it may not seem obvious at first, all values that the consumer receives through using a product, whether tangible or intangible, do not happen by accident. All aspects of a product are built in by design. This is possible because of the intangible factors of the design process and implementation itself that a design team can utilize. The intangible design process is defined by three major layers: the knowledge layer, the emotion layer, and …

How Close Is Too Close? Location-­‐Based Advertising, Linda T. Bond, Kasi Dickerson, Joey Stepniewski, Toure Mccoy

Bright Ideas Conference

Location-based advertising (LBA) is on the cutting edge of technological innovation. By employing GPS technology, LBA finds consumers, responds to what they are doing and follows them wherever they go. This study defines LBA and examines the strengths, weaknesses, threats and opportunities. The SWOT analysis showed innovation and expansion of location-based advertising and established that the strengths and opportunities far outweighed the weaknesses and threats. However, the concern for privacy is a constant throughout all discussions of LBA.

Utilization Of Social Media In Marketing Classes, Charlotte Allen

Bright Ideas Conference

The goal of this paper is to highlight how instructors may integrate the different social media into various marketing classes. The paper will address the major social networks, and then follow with discussions of microblogging, media sites, and social gaming. Given that there is a great deal of research highlighting the effectiveness of utilizing social media in academic classes, this paper focuses on providing practical guidance as to how social media could be integrated into the classroom, homework, and project experience.

Rugged & Exciting: Examining The Personality Of A Mixed Martial Arts Brand, Jason D. Reese

Bright Ideas Conference

The purpose of this study was two-­‐fold: (a) to iden4fy the brand personality associated with a mixed mar4al arts (MMA) brand, and (b) compare perceived brand personality dimensions among different consumer groups. There is a paucity of literature that assesses brand personality and MMA. This study was the first to apply the five dimensions of brand personality presented by Aaker (1997) to the Ul4mate Figh4ng Championships brand. In order to compare brand personali4es based on involvement, there must be an understanding of involvement and its concepts as well as the history of the sport. Three hypotheses regarding high and low …

The Affect Of Utilizing Social Media Marketing In The Publishing Industry, Lauren V. Kretzschmar

Scholarly and Creative Works Conference (2015 - 2021)

In the publishing industry, marketers have found it difficult in the past to market directly to consumers, so they were mainly focused on marketing to other businesses and retailers. Recently, there has been a shift in the way publishers market, and they are now utilizing social media to market directly to potential customers. Implementing social media marketing allows publishers to establish a relationship with their readers. It also provides a platform for companies to promote content marketing, and for readers to converse and share testimonials about the books. Delivering content marketing is becoming an essential part of marketing in the …

The Left Bank Brasseries: The Evolution Of A French-Inspired Restaurant, John A. Sansone

Scholarly and Creative Works Conference (2015 - 2021)

Due to the high failure rates of restaurants in the United States, many studies have come up with various reasons to explain the underlying causes of such a phenomenon. One key study by Parsa (2005) suggests, “Restaurant failures have been attributed to economic and social factors […]” and “Restaurant failures can be studied from economic, marketing, and managerial perspectives.” In particular, lack of capital is a major contributing factor for restaurants failure and researchers agree that a restaurant without a sufficient amount of capital will not survive because of three major expenses: overhead, labor, and food cost. Today’s service industry …

Analytic Versus Non-Analytic Decision Makers And Their Effect On Win Percentage After In-Season Player Acquisitions, Kenneth Adam Siemers, Xin Gao Mr., Tyler Armijo, Brandon Lovette

Creative Activity and Research Day - CARD

This paper examines whether teams with winning records that employ analytic decision makers see a higher increase in win percentage after in-season player acquisitions versus teams that employ non-analytic decision makers. This was accomplished through analyzing the in-season player acquisition data from the MLB and NBA over the last four completed seasons through descriptive and inferential statistics. There was not a significant difference between the two groups in average win percentage after total acquisitions, trades, or signings. Using inferential tests we found no statistical significance between the type of decision maker, and the difference in win percentage after an acquisition.

What Does It Take? Deciphering Performance Indicators Of Nfl Running Backs Through The Examination Of Collegiate Performance And Nfl Combine Results, Colin W. Weaver, Kevin L. Hindenach, Zach A. Vos, Antonio De Moss Jr.

Creative Activity and Research Day - CARD

This research uses a linear regression model to investigate the relationship between prospective NFL running backs’ NCAA FBS football statistics, NFL Combine measureables, and realized performance in the NFL as evaluated by Pro Football Focus. We observe 435 player-seasons from 2007-2014. The model suggests that collegiate conference affiliation, collegiate touchdowns, and NFL team passing strength are positively associated with NFL running back performance at statistically significant levels. Conference affiliation has the most substantial effect. NFL talent evaluators must appreciate that context is king when evaluating potential, and that pure stats are only a small piece of the puzzle.

“I Love Lucy” Gender Analysis And Its Influence On Popularity And Longevity, Brianna Knoll

Scholarly and Creative Works Conference (2015 - 2021)

This thesis takes an analytical approach to examine the television show I Love Lucy. The contributing factors to the show’s continued success are considered, including Lucille Ball’s comedic style, domesticity and the role of housewives, marital relations, pregnancy on television, and the larger gender representations with a subtopic of social norms. Upon studying the above aspects of I Love Lucy, it is clear that each topic played an essential role in the success of the show. Ball’s comedic style combined with her portrayal of a 1950s housewife, and the social norms that she and her co-stars broke through …

Follow Me To The Top, Daniel Canterbury, Jamie Graham, Amy Murphy

Undergraduate Research Conference

No abstract provided.

Employee Benefit And Leadership Program, Kathryn Taylor, Patty Collins

Undergraduate Research Conference

No abstract provided.

Nacogdoches Livability Project: Image Of University Mall, Vanessa Arasin, Quinton Nunn, Cody Ressler

Undergraduate Research Conference

Introduction Our Client, Dr. Forbes, is doing a project to assess livability in Nacogdoches based on three mutually reinforcing areas: economics, environment, and society. He also wanted to know the types of businesses that would make students spend money at the University Mall. Our assignment from our professor was to find out Stephen F. Austin State University students’ image of the University Mall, so the research team decided to try to accomplish both objectives.

Objective The objective of the project was to gain a better understanding of the environment, economics, and Stephen F. Austin State University students’ image of University …

Central Nervous System Strategy For Roche Pharmaceuticals, Kali A. Jelen

Seaver College Research And Scholarly Achievement Symposium

Roche is the fifth largest pharmaceutical and biotechnology company in the world with $52B in sales during 2013 and 4.9% market share in the pharmaceutical industry. Its main competitors include Novartis, Pfizer, Johnson & Johnson, Sanofi, Merck & Co., and GlaxoSmithKline. Roche’s mission is to develop treatments for medical needs that have gone unmet and to create more efficient treatment options through cutting edge research. The Central Nervous System market segment makes up 19.6% of total industry sales and includes products treating such ailments as depression, epilepsy, psychosis, and Alzheimer’s disease. Though historically Roche has been a market leader in …

P-04 Measuring Student Satisfaction In The Andrews University School Of Business, Khelsea Bauer

Honors Scholars & Undergraduate Research Poster Symposium Programs

The goal of my research is to analyze the students in the Andrews University School of Business Administration (SBA) to determine which factors are most closely correlated with satisfaction and perceived quality. I will study satisfaction as a dependent variable measured in relation to different service factors provided by the SBA, including advising, teaching quality and religion and faith components. Using a survey tool I created based on the Student Satisfaction Inventory™, the Undergraduate Business Exit Assessment, and the AU Senior Survey and Course Survey, I will evaluate the data by combining step-wise statistical analysis and weighted gap score analysis.

It Takes A Community: On-Time Graduation For At-Risk Youth, Sheila L. Gray, Danielle A. Craig

National Youth Advocacy & Resilience Conference

Cultivating Youth is an at-risk student community agency and organization collaboration that provides opportunities to 1) attend leadership training and college level classes, 2) retrieve and receive duel credits to achieve graduation, and 3) directly apply learned life-skills and workforce preparation to applied experiences while building self- esteem.

It is a full circle approach to improve quality of life.

Making Your Life More "Appy" And Productive! Apps And Technology Tips To Make Your Life Easier, Thomas J. Striepe

Continuing Legal Education Presentations

Developers are continuously creating apps to meet customer needs however unique they may be. Therefore developers have created a multitude of apps to help attorneys in their professional responsibilities.

This paper will describe various apps that will be beneficial to you in your daily life. It will first review some general productivity apps that will assist you in general day to day tasks, the paper will then provide some productivity apps that have been created specifically for legal practitioners. Finally the paper will discuss some legal research apps and let you know about some miscellaneous apps that will assist you …

Approach Stability From Fdm Data, Julie Bales, Brian J. Roggow

Aviation / Aeronautics / Aerospace International Research Conference

The Embry-Riddle Aeronautical University Prescott Campus maintains a fleet of twenty four aircraft, which includes sixteen Cessna 172S NavIII and four Diamond DA42NG equipped with flight data monitoring software capability. Flight data is recorded on an SD card within the multi-function display (MFD) of the Garmin G1000 system, which records 64 different parameters at a 1 hertz frequency. Data is extracted from the MFD at intervals encompassing two weeks of flight time. The data can be used to detect and analyze non-compliance with company operational policies, performance trends for higher-risk operations such as landing and takeoff, and to create both …

International Air Transport Association Vision 2050 Report Assessment, Velissa Thomas, Scott Burgess

Aviation / Aeronautics / Aerospace International Research Conference

The International Air Transport Associations report Vision 2050 report addresses how the aviation industry members participating in the Vision 2050 will work towards meeting combined established goals, which include improving and creating a consistent profitability across the industry, focusing on the consumer, producing an improved global infrastructure, and advancements in technology. Understanding prospective future air transport volumes will help aviation industry participants plan now, how to meet the future needs for training a workforce, working with the government today on policy changes that may be needed and how to expand airline and airport operations to meet needs. The importance of …

Data Mining And Social Media For Promotion And Marketing In The Aerospace Industry, Vrushali Suvarna, Mary M. Fink, Dawn Marcuse, Brent D. Bowen

Aviation / Aeronautics / Aerospace International Research Conference

Data mining and social media is an innovative platform for the aerospace industry to focus, promote and market the industry in the upcoming economy. Data mining techniques allow the industry to build a comprehensive system that helps to make intelligent management decisions in a formal system. On the other hand Social Media is used as a tool to ensure maximum return by entering a hybrid media landscape, one where the rapid growth of Social Media complements and enhances the efficiency of the industry. By using trend analysis this research would showcase benefits that the industry will achieve by increasing their …

A Concept Model For Comparative Analysis Applied To The U.S. Airline Industry, Michelle M. Bennett, Jacqueline R. Luedtke, Brent D. Bowen Ed.D.

Aviation / Aeronautics / Aerospace International Research Conference

The objective of this research is to analyze the trends in quality and performance of US airlines over the past ten years and determine what economic factors influence the level service. By identifying variables that directly affect the level of performance using data from Airline Quality Rating (AQR), service benchmarks for the airline industry can be established. Industry standard is set by AQR providing consumers and industry watchers objective performance-based data to compare performance quality among different US airlines. The AQR weighted average formula highlights criteria including baggage handling, customer complaints, denied boarding and on-time arrivals. Analyzing the data over …

Assessing The Commercial Aviation Impact Of The Year 2000 Open Skies Agreements Between The United States And African Countries With Longstanding Flights, Tyler B. Spence, Micah Walala, Richard O. Fanjoy

Aviation / Aeronautics / Aerospace International Research Conference

The U.S. started a comprehensive campaign towards Open Skies agreement in 1992. The major benefits of Open sky agreement are reported to include increase of passenger and cargo volume between partners. This study analyzes passenger traffic and cargo volume between six African countries that have had commercial aviation with the U.S. since 1990 to 2014, and with direct flights between them. Two of the countries have had no Open Skies agreement with the U.S., while four have had Open Skies agreement beginning in 2000. A multi linear modeling process was applied on the two categories to determine whether there is …

Aerospace Renaissance – Ripe For Research To Impact The Industry, Constantine M. Koursaris, Brig. Gen. Robert E. Mansfield Jr. (Ret.)

Aviation / Aeronautics / Aerospace International Research Conference

The Center for Aviation and Aerospace Leadership (CAAL) was founded in 2008 to capture, create, and share relevant information on leadership in the aviation and aerospace industry.

The AIR is developed and published in collaboration with the Aerospace Industries Association and includes:

• Information on the status of aerospace manufacturing in the United States and state of the economy

• An in-depth review of sales across the various sectors of the industry, employment trends, key international trade statistics, financial information on the industry & major aerospace firms, trends to watch, and a forecast for the future based on a review …

A Meta-Analysis Of Crew Resource Management/Incident Command Systems Implementation Studies In The Fire And Emergency Services, John C. Griffith, Donna L. Roberts, Ronald T. Wakeham

Aviation / Aeronautics / Aerospace International Research Conference

The presentation will summarize a meta-analysis of studies on Crew Resource Management/Incident Command System implementation in the fire and emergency services. The need for using participative leadership tools such as CRM evolved from an NTSB recommendation that followed United Airlines Flight 173 crash in 1978. NASA, civilian and military aviation communities implemented Crew Resource Management (CRM) training to improve decisionmaking during flight operations. Maintenance Resource Management (MRM) was a variant of CRM and first appeared in a Federal Aviation Administration circular in 2000. CRM was adopted by the medical community in the 1990s, specifically in the surgical and nursing areas, …

Unmanned Aerial Systems And Airport Master Plans, David S. Worrells, David C. Ison, Ken Witcher, D. Terwilliger

Aviation / Aeronautics / Aerospace International Research Conference

Investigative research study to establish best practices that may lead to a model for integrating UAS operations into airport master plans.

Qualitative, observational, and case analysis to determine best ways to incorporate UAS integration into the airport planning process, specifically airport master plans.

04. Finance, Northeastern State University

Oklahoma Research Day Abstracts

No abstract provided.