Business Commons^™

Impact Of Uncertainty On Ipo Activity In Selected Emerging Countries From The Morgan Stanley Capital International Emerging Market Index (Mxef): A 5 Year Analysis (2018-2022), Maria Ulpah, Kayla Maylaf Munasit

International Conference on Business and Management Research (ICBMR)

This study examines the impact of economic uncertainty on IPO activity, both in terms of number and proceeds, across 22 emerging countries in the MSCI Emerging Market Index (MXEF) from 2018 to 2022, using 6720 “Live” IPOs and excluding Taiwan and Colombia. The main independent variable is the World Uncertainty Index (WUI), supported by macroeconomic (GDP growth, market cap to GDP, market turnover) and institutional quality (political stability, government effectiveness, regulatory quality, rule of law, and private sector credit) control variables, which were analyzed at the country level using panel regression. The World Uncertainty Index (WUI) negatively impacts IPO counts, …

The Evolution Of Accounting: Historical Bookkeeping And Double Entry, Linda N. Moua

Research & Creative Achievement Day

In present-day accounting, technology  has transformed the efficiency and effectiveness of transaction recording.  Microsoft Excel has become a standard tool since its launch in the 1980s and has  quickly replaced handwritten work. This research aims to analyze the origins  of accounting, specifically in bookkeeping and double-entry, and how it has  proven to be the language of business from the beginning. This research will  initially look at stone tablets from the Mesopotamian Era and into the  development of double entry, with how its evolved origins are still similar  and different today. Other than the history of bookkeeping and double entry,  there …

Organizational Agility And Performance: A Case Study On Road And Transport Authority - Dubai, Fatma Tarish Saeed Butubair Almheiri

Thesis/ Dissertation Defenses

Agile methods have become greatly popular because of their ability to help organizations, especially service-oriented ones, to react quickly to changing environmental conditions. This responsiveness enables the meeting of customer requirements and the improvement of customer satisfaction and makes Agility a determining factor in the modern-day high-intensity competitive business environment characterized by a dynamic and unpredictable environment. The application of the agile principles simultaneously enhances the capability of an organization to adapt quickly to the changes in the market, which includes the changes in the preferences of the consumers, the competition and technology changes. As a result, the agility framework …

A Comprehensive Analysis Of The World’S Largest Entertainment Conglomerate: The Walt Disney Company, Brendan Finnery, Judah Davis, Matt Mossinghoff, Rebecca Sims

2026 Student Academic Showcase

This project presents a comprehensive strategic and operational analysis of The Walt Disney Company to identify key gaps within its current business model. Using an integrated management policy approach, the study evaluates external and internal influences on Disney’s competitive position through the application of established analytical frameworks, including PESTEL, Porter’s Five Forces, the VRIO framework, and SWOT analysis. Peer-to-peer comparisons of the company’s financial health and capacity for growth were then assessed utilizing liquidity, leverage, efficiency, and profitability ratios. In compiling such strategic and financial insights, this analysis aims to inform the development of a purposeful SMART goal recommendation, addressing …

An Exploratory Analysis Of A Regional Nonprofit & Family Services Organization, Alison Schrumpf, Eleri Tye, Hailey Veninga

2026 Student Academic Showcase

Nonprofit organizations are essential in supporting youth's mental health in their communities, and the data they collect allows us to evaluate program effectiveness and how services can be improved to better support their communities. This project aims to evaluate program and provider outcomes, client demographics, and assessment scores for a regional nonprofit and family services organization to better understand client success, program effectiveness, and the impact of COVID-19. The dataset includes client demographic information, programs, zip codes, first and last session assessment dates and scores, discharge types, and provider IDs. To investigate score changes, we are analyzing the correlation between …

An Exploratory Analysis Of Household Liquidity, Austin D. Murray

Create@State

We use data from the Survey of Consumer Finances (SCF) to examine whether cross-sectional variation in household liquidity is explained by the precautionary motive. Household liquidity is measured using days’ liquidity held (DLH), defined as the ratio of liquid assets to daily expenditures. Descriptive evidence reveals substantial cross-sectional and time-series variation in household liquidity over the 2004-2022 sample period. Our multivariate results provide mixed support for the precautionary motive for household liquidity. Consistent with the investment dimension of the precautionary motive, household liquidity increases with expected future investment opportunities. However, contrary to the precautionary motive, household liquidity varies inversely with …

Future = Ai + Database: Educator’S Perspective On Ai Usage Within K-12 Classrooms, Seung Ho Jeon

Create@State

The integration of Artificial Intelligence (AI) tools in education is generating both opportunities and governance for K-12 systems across the United States. Conducted in collaboration with the Arkansas Department of Higher Education, this study examines educators’ perspectives on AI use in classrooms across multiple Arkansas school districts. The purpose is to inform the development of policy and oversight frameworks at the state and district levels. Educators completed an IRB-approved survey evaluating AI across five domains: instructional and administrative benefits, classroom concerns and potential downsides, trust and ethical considerations, governance and oversight structures, and professional support and training needs. Responses were …

How Rational Is Ai Investment Advice? Risk-Return Relevance In Artificial Intelligence (Ai) Investments, Oscar O. Gilbert, Tianxiang Chu

Create@State

Textbook finance theories indicate that investors demand risk premia from risky assets as compensation for risk and for hedging against future unfavorable economic states. We design a comprehensive study to examine whether investment advice generated by artificial intelligence (AI) reflects a coherent risk–return pattern in investment decision-making. We find that AI advises investors to increase stock investments when return increases and reduce stock allocations when stock volatility increases. However, AI ignores the hedging role of the stock market with consumption growth. A low risk aversion cannot explain this failure to respond to consumption-related risk. We further find that AI provides …

Reinforcement Learning Approaches For Intelligent Budget Management: A Comparison Of Traditional Budget Model With Q-Learning, And Deep Q-Network Models, Danish Yaqub

Create@State

This study explores the application of Reinforcement Learning (RL) techniques to improve personal budget management and financial decision-making. A traditional rule-based budgeting model is first developed as a baseline approach, where income is allocated to expenses, savings, and debt payments using fixed financial ratios and predefined rules. Although this approach provides a structured framework for financial planning, it lacks adaptability and cannot dynamically optimize decisions when financial conditions change.To address these limitations, two reinforcement learning models—Q-Learning and Deep Q-Network (DQN) are implemented and compared with the traditional budgeting model. In the Q-Learning model, an agent interacts with simulated financial states …

Investigating Various Methods Of Order Picking On Efficiency And Quality Of Distribution Center Picking Operations, Mien Thi Thao Tran, Samita Rana Magar

Create@State

ABSTRACT:

Order picking is the most labor-intensive activity in warehousing, accounting for approximately 55% of total operating expenses. This study evaluates the efficiency and quality trade-offs among three primary picking methods: Single, Batch, and Zone. Conducted via an educational simulation, the study utilized a 60-SKU alphanumeric Lego inventory system where four participants executed picking cycles to measure operational lead time and quality variance.

The results demonstrated a significant correlation between picking methodology and output quality. Single Picking achieved the highest quality standards, yielding only three errors alongside the fastest completion time (4:21). Conversely, Batch Picking resulted in the lowest quality, …

Can Eye-Tracking Predict Survey Choices? The Case Of Financial Risk Tolerance, Sravya Kasireddy

Create@State

Financial risk tolerance is traditionally measured using self-report questionnaires which provide incomplete information.

Impact Of Green Supply Chain Management On Business Growth A Literature Review, Mani Megla

Create@State

Green Supply Chain Management (GSCM) has emerged as a strategic approach for integrating environmental considerations into supply chain operations. Existing studies indicate that supply chain practices such as green purchasing, reverse logistics, and supplier environmental collaboration positively influence operational and financial performance. Furthermore, green innovations such as eco-design and internal environmental management often act as mediating factors that strengthen competitive advantage. This study synthesizes global research published between 2000 and 2024 to evaluate the impact of GSCM on sustainable business growth. The findings reinforce the strategic role of GSCM in enhancing competitiveness and identifying key research gaps for future investigation.

How Star Rating Influences Online Shopping Decisions, Shahjahan Jabbar Memon

Create@State

Electronic commerce (EC) represents a substantial and growing share of retail activity, where purchasing decisions are strongly influenced by electronic word-of-mouth (eWOM). Among these signals, average star ratings (1–5), review volume, and rating dispersion serve as prominent cues shaping consumer perceptions of product quality and trust.

Prior research has examined the relationship between ratings and sales using platform-specific data (e.g., Amazon, eBay, Yelp, Expedia). However, real-world observational data often confound rating effects with other influential factors such as brand strength, price differences, promotions, and platform-generated signals (e.g., “best seller” badges). When consumers evaluate multiple alternatives simultaneously, isolating the independent causal …

Mental Health In Healthcare Workers: Is It Just A Myth Or A Fact, Considering The Abundant Access To Healthcare, Shiwani Ranjitkar

Create@State

Healthcare workers have direct access to healthcare resources, yet many continue to experience significant mental health challenges. This study investigates the factors contributing to this issue and its implications for healthcare systems. Using data analysis and a review of recent literature, national surveys, and public health reports, key factors identified include heavy workloads, emotional strain from patient care, staffing shortages, workplace harassment, and stigma associated with seeking mental health support. Research indicates that healthcare professionals frequently experience burnout, anxiety, depression, and compassion fatigue even when support resources are available. For instance, data from the Centers for Disease Control and Prevention …

Evaluating The Effectiveness Of Ai In Minimizing ​The Bullwhip Effect In Supply Chains​, Ngan Vo, Khang Cao, Nikita Lama

Create@State

This study evaluates the effectiveness of artificial intelligence (AI) in reducing the bullwhip effect within a simulated supply chain using the Beer Game model. Three decision-making approaches were compared: traditional human-only ordering with limited information, AI-assisted ordering using ChatGPT, and collaborative decision-making with full information sharing across supply chain tiers. Supply chain performance was evaluated over four simulation rounds using key operational metrics, including order variability, inventory levels, backorders, and customer service performance. Results indicate that traditional human decision-making led to higher order variability and stronger fluctuations due to reactive decisions and limited information visibility. AI-assisted ordering improved decision consistency …

Which Ai For What? An Ai Value Index For Small Business Adoption, Ahesanul Karim Abid

Create@State

Every day, millions of small business owners hear the same advice: use AI to grow your business. But when they look at the options — ChatGPT, Claude, Gemini, Grok, DeepSeek – they face an overwhelming question with no clear answer: which one should I actually use for my specific business need?

This question needs a fact-backed answer. Small businesses make up nearly all U.S. companies, about 99.9%, and employ close to half the country's workforce. Yet they adopt AI at rates 38 percentage points lower than large corporations. The issue is not cost. The issue is that no one has …

The Convergence Of Big Data And Ai, Prasanna Rajbhandari

Create@State

Big data and artificial intelligence are transforming how organizations analyze information and make decisions. Traditional analytics struggle with large, distributed, and unlabeled datasets. Modern AI systems must adapt quickly, preserve privacy, and extract meaningful insights from complex data environments.

Older Adults And Emerging Technology Fraud In The Ai Deepfake Era, Thiago Neves

Research Days

Artificial intelligence has accelerated faster than society's ability to adapt, leaving older adults extremely vulnerable to AI-generated fraud. Americans over age 60 lost $4.9 billion to scams in 2024, 43% more than the previous year. In this research, I investigate how digital illiteracy, combined with AI-generated deepfakes, creates this crisis. Older adults struggle with three principal vulnerabilities: distinguishing legitimate sites from scams, judging whether online information is truthful, and understanding how algorithms use their data. AI weaponizes these gaps through voice clones, synthetic video calls, and personalized phishing emails that avoid the trust cues seniors tend to rely on. I …

Inflation And Interest Rates, Consequences And Prospects For Marketing, Francis R. Whitehouse Jr.

Atlantic Marketing Association Proceedings

No abstract provided.

Brand Voice: A Proposed Integrative Model Approach, Stephen Carlson

Atlantic Marketing Association Proceedings

No abstract provided.

‘Ghost Franchises’ And Their Branding Challenges: Have They Eliminated Too Many ‘Touchpoints’?, Marko Grunhagen

Atlantic Marketing Association Proceedings

No abstract provided.

Ceo Integrity's Influence On Firm Digital Orientation: How Cmos And Ad Intensity Drive Digital Orientation, Prachi B. Gala, Saim Kashmiri, Iason Koufodontis, Heather Morgan

Atlantic Marketing Association Proceedings

No abstract provided.

Overcoming Negative Perceptions Of The Sport Of Hockey When Promoting Hockey To African American Parents Of Young Athletes: An Exploratory Study Of Potential Obstacles, George W. Stone

Atlantic Marketing Association Proceedings

No abstract provided.

An Exploratory Investigation Of College Student Betting Behaviors: How Pervasive Is Sports Betting In The Age Of Legalized Gambling?, George W. Stone, Kirsten Passyn, Michael A. Jones

Atlantic Marketing Association Proceedings

No abstract provided.

The Effective Use Of Social Media By Universities May Be More Complicated Than We Think: Toward A Better Understanding Of Social Media’S Impact On College-Related Decisions, Julie M. Pharr

Atlantic Marketing Association Proceedings

No abstract provided.

Beyond The Screen: Unveiling Ethical Dimensions Of Consumer Relationships With Virtual Influencers, Heather Morgan, La Toya M. Russell

Atlantic Marketing Association Proceedings

No abstract provided.

Brokerage Competition In Demographically Differing Neighborhoods: A 25-City Study, Jason Beck

Atlantic Marketing Association Proceedings

No abstract provided.

Impact Of Hallyu On Korean Tourism, Bomi Kang

Atlantic Marketing Association Proceedings

No abstract provided.

Counterproductive Work Behaviors To Cope With Person-Organization Misfit, Subhra Chakrabarty, Brian R. Kinard

Atlantic Marketing Association Proceedings

No abstract provided.

Insights On How To Align Sales Curriculum With The Modern Sales Environment, Lisa Scribner, Duleep Delpechitre, Matthew Lastner

Atlantic Marketing Association Proceedings

No abstract provided.