Open Access. Powered by Scholars. Published by Universities.®

Business Commons™

Open Access. Powered by Scholars. Published by Universities.®

Conference

Discipline
Institution
Keyword
Publication Year
Publication
File Type

Articles 1171 - 1200 of 2539

Full-Text Articles in Business

Harnessing The Bop Ecosystems Of China And India For Competitive Advantage, Hema A. Krishnan, Mee-Shew Cheung Feb 2020

Harnessing The Bop Ecosystems Of China And India For Competitive Advantage, Hema A. Krishnan, Mee-Shew Cheung

Atlantic Marketing Association Proceedings

No abstract provided.


Habit And Sodium Major Factors For Seniors In Restaurants, Catheleen S. Jones, Cathleen S. Jones Dr. Feb 2020

Habit And Sodium Major Factors For Seniors In Restaurants, Catheleen S. Jones, Cathleen S. Jones Dr.

Atlantic Marketing Association Proceedings

No abstract provided.


Understanding Entrepreneurial Marketing Through Customer Orientation Of Hispanic And Black Business Owners, Linda Golden, Robert A. Peterson Feb 2020

Understanding Entrepreneurial Marketing Through Customer Orientation Of Hispanic And Black Business Owners, Linda Golden, Robert A. Peterson

Atlantic Marketing Association Proceedings

No abstract provided.


Academic Dishonesty: Then And Now, A Comparison, Elizabeth C. Alexander, Kent Willis Feb 2020

Academic Dishonesty: Then And Now, A Comparison, Elizabeth C. Alexander, Kent Willis

Atlantic Marketing Association Proceedings

No abstract provided.


An Evaluation Of The Marketing Curriculum Based On Where The Arrows Land, Victor J. Massad, Feisal Murshed Feb 2020

An Evaluation Of The Marketing Curriculum Based On Where The Arrows Land, Victor J. Massad, Feisal Murshed

Atlantic Marketing Association Proceedings

No abstract provided.


Can You Please Speak Into The Microphone? Exploring Leaders In Marketing Through A Podcast Assignment, Michael A. Petrochuk Feb 2020

Can You Please Speak Into The Microphone? Exploring Leaders In Marketing Through A Podcast Assignment, Michael A. Petrochuk

Atlantic Marketing Association Proceedings

No abstract provided.


Business Analytics Programs In Business School: What Can Marketing Do?, Yanbin Tu Feb 2020

Business Analytics Programs In Business School: What Can Marketing Do?, Yanbin Tu

Atlantic Marketing Association Proceedings

No abstract provided.


The Pros And Cons Of “Starting From Scratch” Marketing Research As A Tool For Teaching The Marketing Research Process: Questions Related To Developing Team Cohesion And Maximum Participation Among Members, George W. Stone Feb 2020

The Pros And Cons Of “Starting From Scratch” Marketing Research As A Tool For Teaching The Marketing Research Process: Questions Related To Developing Team Cohesion And Maximum Participation Among Members, George W. Stone

Atlantic Marketing Association Proceedings

No abstract provided.


You Agreed To Teach What? How To Succeed In A Social Media Marketing Course!, Michelle Carpenter Feb 2020

You Agreed To Teach What? How To Succeed In A Social Media Marketing Course!, Michelle Carpenter

Atlantic Marketing Association Proceedings

No abstract provided.


Strategic Aspects Of E-Commerce Related To V-Commerce, V-Learning, And Disaster Relief, Alan D. Smith Feb 2020

Strategic Aspects Of E-Commerce Related To V-Commerce, V-Learning, And Disaster Relief, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.


Teaching An Online Mba Course: “Business In A Global Economy- The Brics Nations”, Hema A. Krishnan, Mee-Shew Cheung Feb 2020

Teaching An Online Mba Course: “Business In A Global Economy- The Brics Nations”, Hema A. Krishnan, Mee-Shew Cheung

Atlantic Marketing Association Proceedings

No abstract provided.


The Effect Of Chinese Learning On Creativity Development: Can It Translate To Product/Marketing Creativity?, Paulette Edmunds Feb 2020

The Effect Of Chinese Learning On Creativity Development: Can It Translate To Product/Marketing Creativity?, Paulette Edmunds

Atlantic Marketing Association Proceedings

No abstract provided.


Motivational Antecedents To Fandom And The Resultant Effects In The Foreign Contemporary Music Market, Hyun Sang An, Wooyang Kim, C. Anthony Di Benedetto Feb 2020

Motivational Antecedents To Fandom And The Resultant Effects In The Foreign Contemporary Music Market, Hyun Sang An, Wooyang Kim, C. Anthony Di Benedetto

Atlantic Marketing Association Proceedings

No abstract provided.


Social Media And University Enrollment: Can Social Media Be Used To Raise Awareness Of University Programs?, Hannah Nicole Starnes, Kelly Green Atkins Feb 2020

Social Media And University Enrollment: Can Social Media Be Used To Raise Awareness Of University Programs?, Hannah Nicole Starnes, Kelly Green Atkins

Atlantic Marketing Association Proceedings

No abstract provided.


Consumer Choice Criteria When A Product Is Free, Shaheen Borna Dba, Susan Brudvig Phd Feb 2020

Consumer Choice Criteria When A Product Is Free, Shaheen Borna Dba, Susan Brudvig Phd

Atlantic Marketing Association Proceedings

No abstract provided.


Consumer Behavior In The Ready To Eat Foods Category: An Exploration In An Emerging Market, Shubhra Rajendra Meshram, Preetika Muralidharan, Avinash Mulky Feb 2020

Consumer Behavior In The Ready To Eat Foods Category: An Exploration In An Emerging Market, Shubhra Rajendra Meshram, Preetika Muralidharan, Avinash Mulky

Atlantic Marketing Association Proceedings

No abstract provided.


An Examination Of Factors Influencing Repurchase Intention Towards A Fashion Brand In Thailand, Howard W. Combs Feb 2020

An Examination Of Factors Influencing Repurchase Intention Towards A Fashion Brand In Thailand, Howard W. Combs

Atlantic Marketing Association Proceedings

No abstract provided.


Hot Hand, Regression To Mean, And Unmet Expectations: Marketing The Mutual Fund Mirage, David Whitlark Feb 2020

Hot Hand, Regression To Mean, And Unmet Expectations: Marketing The Mutual Fund Mirage, David Whitlark

Atlantic Marketing Association Proceedings

No abstract provided.


Resources, Recycling, Regulations, And Reputation: A Case Study Comparison Of Operations Sustainability Techniques, Alan D. Smith Feb 2020

Resources, Recycling, Regulations, And Reputation: A Case Study Comparison Of Operations Sustainability Techniques, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.


Economic Strength And Micropolitan Statistical Areas: Looking Beyond Generalities, W. Frank Thompson Jr., Ayesha Tariq, Connie Nott Feb 2020

Economic Strength And Micropolitan Statistical Areas: Looking Beyond Generalities, W. Frank Thompson Jr., Ayesha Tariq, Connie Nott

Atlantic Marketing Association Proceedings

No abstract provided.


Wells Fargo And Trust Issues: Impact On Financial Banking, Alan D. Smith Feb 2020

Wells Fargo And Trust Issues: Impact On Financial Banking, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.


Combining Sport And Performance: Dramaturgical Identity Enactment Among Independent Wrestlers, Santi Angel, Jon Littlefield Feb 2020

Combining Sport And Performance: Dramaturgical Identity Enactment Among Independent Wrestlers, Santi Angel, Jon Littlefield

Atlantic Marketing Association Proceedings

No abstract provided.


Blockchain Technology And The Future Of Video Games, Is Presence Still Relevant?, Stef Nicovich, Jessica Scheld Feb 2020

Blockchain Technology And The Future Of Video Games, Is Presence Still Relevant?, Stef Nicovich, Jessica Scheld

Atlantic Marketing Association Proceedings

No abstract provided.


How Impressionism Was Rescued: A Marketing And Cultural Perspective, Kimball P. Marshall, Rene Desborde, Pj Forrest Feb 2020

How Impressionism Was Rescued: A Marketing And Cultural Perspective, Kimball P. Marshall, Rene Desborde, Pj Forrest

Atlantic Marketing Association Proceedings

No abstract provided.


Artificial Intelligence: A Diffusion Of Innovation View Of The Manufacturing And Health-Care Industries, William T. Rupp Feb 2020

Artificial Intelligence: A Diffusion Of Innovation View Of The Manufacturing And Health-Care Industries, William T. Rupp

Atlantic Marketing Association Proceedings

No abstract provided.


Tam And Place: The Role Of Convenience In Technology Acceptance, J. Paul Leavell Feb 2020

Tam And Place: The Role Of Convenience In Technology Acceptance, J. Paul Leavell

Atlantic Marketing Association Proceedings

No abstract provided.


Financial Technology Usage 2017 Predictive Analytics Study, Alan D. Smith Feb 2020

Financial Technology Usage 2017 Predictive Analytics Study, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.


A Research Note On Gender And Taboo Advertisements: The Case Of Spirit Airlines, Blaise P. Waguespack Feb 2020

A Research Note On Gender And Taboo Advertisements: The Case Of Spirit Airlines, Blaise P. Waguespack

Atlantic Marketing Association Proceedings

No abstract provided.


Session 12 - Finance: Bias In, Bias Out? How To Fight Biases In Ai And Create Trust, Gerald Fahner Feb 2020

Session 12 - Finance: Bias In, Bias Out? How To Fight Biases In Ai And Create Trust, Gerald Fahner

SDSU Data Science Symposium

Alarming headlines appear at an increasing rate about ‘biased AI’ leading to nontransparent decisions, discrimination and lack of trust.

Newcomers to AI application development are confronted with (and often struggle with) multiple traps that can inadvertently lead to biased and unreasonable automated decisions. By comparison, credit score developers have decades of experience in the “art and science” of mitigating biases through transparent and credible models and decisions that provide benefits to all stakeholders while complying with fair lending regulations.

In this presentation you will learn about traps to be avoided and get our unique perspective on how to achieve comprehension …


A Comparative Study Of Machine Learning Approaches For Human Activity Recognition, Loknath Ambati, Omar El-Gayar Feb 2020

A Comparative Study Of Machine Learning Approaches For Human Activity Recognition, Loknath Ambati, Omar El-Gayar

SDSU Data Science Symposium

The goal of this project is to study the performance of Machine Learning (ML) techniques used in Human Activity Recognition (HAR). Specifically, we aim to 1) evaluate and benchmark the performance of various ML techniques used for HAR against established ML performance metrics using multiple datasets, and 2) map the characteristics of various HAR datasets to appropriate ML techniques. From a theoretical perspective, the research will shed light into the strengths and weaknesses of various ML techniques that can provide insights into future research aimed at improving these techniques for HAR. From a practical perspective, the research provides guidance into …