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Articles 721 - 750 of 3153
Full-Text Articles in Business
Financial Literacy And Financial Decision-Making At Older Ages, Joelle H. Fong, Seng Kee Benedict Koh, Olivia S. Mitchell, Susann Rohwedder
Financial Literacy And Financial Decision-Making At Older Ages, Joelle H. Fong, Seng Kee Benedict Koh, Olivia S. Mitchell, Susann Rohwedder
Research Collection Lee Kong Chian School Of Business
How well older households manage their wealth holdings is an important determinant of their financial security during retirement, yet little is known about their financial decision-making and how this relates to their financial literacy. Our paper fills this gap by measuring financial literacy among older persons in the Singapore Life Panel and examining its association with timely credit card debt repayment, stock market participation, and age-based investment risk diversification. Most older respondents understand interest compounding and inflation, but fewer than half know about risk diversification. Almost all older credit card holders pay off their balances in a timely manner, but …
Global Shift Towards Stakeholder-Oriented Corporate Governance? Evidence From The Scholarly Literature And Future Research Opportunities, Toru Yoshikawa, Michael Nippa, Gavin Chua
Global Shift Towards Stakeholder-Oriented Corporate Governance? Evidence From The Scholarly Literature And Future Research Opportunities, Toru Yoshikawa, Michael Nippa, Gavin Chua
Research Collection Lee Kong Chian School Of Business
Purpose: By reviewing prior scholarly corporate governance (CG) literature and a review of more recent stakeholder studies, this paper aims to examine the extent to which stakeholders and their interests have gained in importance in recent years compared to the shareholder approach, which is dominant in many national economies and suggest future research opportunities. Design/methodology/approach: This study conducts a literature review to examine major findings in prior studies. Findings: The reviews and analyses provide support for a formal and informal convergence of CG systems towards more stakeholder-oriented elements globally. In general, at the institutional and firm levels, there are remarkable …
The Economics Of Hedge Fund Startups: Theory And Empirical Evidence, Charles Cao, Grant Farnsworth, Hong Zhang
The Economics Of Hedge Fund Startups: Theory And Empirical Evidence, Charles Cao, Grant Farnsworth, Hong Zhang
Research Collection Lee Kong Chian School Of Business
This paper examines how market frictions influence the managerial incentives and organizational structure of new hedge funds. We develop a stylized model in which new managers search for accredited investors and have stronger incentives to acquire managerial skill when encountering low investor demand. Fund families endogenously arise to mitigate frictions and weaken the performance incentives of affiliated new funds. Empirically, based on a TASS-HFR-BarclayHedge merged database, we find that ex ante identified cold inceptions facing low investor demand outperform existing hedge funds and hot inceptions facing high demand and that cold stand-alone inceptions outperform all types of family-affiliated inceptions.
Transaction Cost Theory: Past Progress, Current Challenges, And Suggestions For The Future, Ilya Cuypers, Jean-Francois Hennart, Brian S. Silverman, Gokhan Ertug
Transaction Cost Theory: Past Progress, Current Challenges, And Suggestions For The Future, Ilya Cuypers, Jean-Francois Hennart, Brian S. Silverman, Gokhan Ertug
Research Collection Lee Kong Chian School Of Business
Transaction cost theory (TCT) has been fruitfully applied to a wide range of organizational phenomena, as reflected in a vast and evolving body of research. However, in part due to the theory’s broad success, important advances in some fields do not diffuse to other fields. In this essay, we lay out a path toward a pluralistic view of TCT that incorporates insights from multiple fields, primarily strategy and international business. In so doing, we critically assess the assumptions, key constructs, and evolving theoretical logic of TCT. We then propose an agenda for future research, highlighting opportunities for scholars to (1) …
Trust And Retirement Preparedness: Evidence From Singapore, Benedict S. K. Koh, Olivia S. Mitchell, Joelle H. Fong
Trust And Retirement Preparedness: Evidence From Singapore, Benedict S. K. Koh, Olivia S. Mitchell, Joelle H. Fong
Research Collection Lee Kong Chian School Of Business
Trust is an essential component of any financial system, and distrust can undermine savings and economic growth. Our study draws on the Singapore Life Panel to assess how trust ties to older respondents’ (1) pension plan participation and withdrawals; (2) life, health, and long-term care insurance holdings; and (3) stock market engagement. We show that the widely-used ‘trust in people’ question is uncorrelated with household behaviours related to retirement preparedness. Instead, trust in private and public financial representatives is positively associated with pension savings, investments, and insurance holdings. Financial literacy also plays an important and consistent role in retirement decision-making.
Examining Business School Leadership, Julie Davies, Ewan Ferlie, Heather Mclaughlin, Howard Thomas
Examining Business School Leadership, Julie Davies, Ewan Ferlie, Heather Mclaughlin, Howard Thomas
Research Collection Lee Kong Chian School Of Business
Business school leaders are ‘squeezed’ by a range of internal metrics. These metrics focus on a micro-managed narrow range of key performance indicators (KPIs) to raise revenues, research, and rankings. This style of financial centralised control has, in many cases, distracted deans and their teams from seriously addressing long-standing crises that the current global pandemic has brought to the fore. This article captures discussions from EFMD’s webinar on business school leadership which is part of “the future of the business school” seminar series.
Emergence Of Private Markets And Exchanges As An Alternative Source Of Financing For Small- And Medium-Sized Enterprises (Sme) In Singapore, Ser Keng Ang
Research Collection Lee Kong Chian School Of Business
Small- and Medium-sized Enterprises (SMEs) are the engine for growth for any economy, whether big or small and developed or emerging. In the US, small firms with less than 500 employee represent 99% of all employers, provide over 80% of net new jobs and account for about one-half of the national workforce. Singapore is no exception. Hence, the well-being of the SME sector in Singapore bears huge importance in the growth and development of its economy.In practice, financing of private companies, particularly small companies, is a challenge. In general, their small size makes private firms more susceptible to exogenous shocks. …
Contingency Theory Of Strategic Conflict Management: Explicating A “Grand” Theory Of Public Relations, Pang, A., Yan Jin, Glen T. Cameron
Contingency Theory Of Strategic Conflict Management: Explicating A “Grand” Theory Of Public Relations, Pang, A., Yan Jin, Glen T. Cameron
Research Collection Lee Kong Chian School Of Business
Since the 1990s, the contingency theory of strategic conflict management has evolved into its own, and emerged as an empirically tested perspective. Coombs (2010) has described the contingency theory as a “grand theory of public relations” (p.41). A “grand theory” is one which “seeks to explain how public relations as a whole operates”; grand theories seek to explain an entire discipline and “can be adapted to specific areas of the discipline” (Coombs 2010: 41). Today, it is one of the top six theories applied in crisis communication research (An and Cheng 2010). The purpose of this chapter is threefold: First, …
Seasoned Equity Offerings And Corporate Financial Management, Michael J. Barclay, Fangjian Fu, Clifford W. Smith
Seasoned Equity Offerings And Corporate Financial Management, Michael J. Barclay, Fangjian Fu, Clifford W. Smith
Research Collection Lee Kong Chian School Of Business
We assume executives managing corporate financial policy consider the firm's current and target leverage, investment plans, anticipated cash flows, and consequences of alternative sequences of financing transactions, operating within efficient markets. Our analysis yields time-series and cross-sectional predictions for management of investment spending and leverage; use of maturity, priority, and convertibility covenants; and management of dividends, share repurchases, cash balances, and credit lines. Our evidence from 8608 SEOs covering 1970–2015 is consistent with implications of our theory, helps to resolve an array of issues in corporate finance, and offers a step toward a more unified analysis of rational corporate financial …
A Capability-Based View Of Boards: A New Conceptual Framework For Board Governance, Patricia Klarner, Toru Yoshikawa, Michael Hiit
A Capability-Based View Of Boards: A New Conceptual Framework For Board Governance, Patricia Klarner, Toru Yoshikawa, Michael Hiit
Research Collection Lee Kong Chian School Of Business
A key role of board directors is to govern corporate strategy. Whereas prior research has provided insights into board roles and activities regarding board governance, the underlying capabilities required to govern effectively remain understudied. This article explores and explicates a capability-based view of board actions in which the specific capabilities that enable boards to govern strategic activities are identified. We specifically examine the conceptual foundations and different types of board capabilities, drawing on illustrative cases as well as information from interviews with board directors in the United States, Asia, and Europe. We then discuss several future research directions that can …
Hedge Fund Franchises, William Fung, David Hsieh, Narayan Naik, Melvyn Teo
Hedge Fund Franchises, William Fung, David Hsieh, Narayan Naik, Melvyn Teo
Research Collection Lee Kong Chian School Of Business
We investigate the growth strategies of hedge fund firms. We find that firms with successful first funds are able to launch follow-on funds that charge higher performance fees, set more onerous redemption terms, and attract greater inflows. Motivated by the aforementioned spillover effects, first funds outperform follow-on funds, after adjusting for risk. Consistent with the agency view, greater incentive alignment moderates the performance differential between first and follow-on funds. Moreover, multiple-product firms underperform single-product firms but harvest greater fee revenues, thereby hurting investors while benefitting firm partners. Investors respond to this growth strategy by redeeming from first funds of firms …
Mind Your Language: The Effects Of Linguistic Ostracism On Interpersonal Work Behaviors, John Fiset, Devasheesh P. Bhave
Mind Your Language: The Effects Of Linguistic Ostracism On Interpersonal Work Behaviors, John Fiset, Devasheesh P. Bhave
Research Collection Lee Kong Chian School Of Business
Business and demographic trends are conflating to bring language issues at work to the forefront. Although language has an inherent capacity for creating interpersonal bonds, it can also serve as a means of exclusion. The construct of linguistic ostracism encapsulates this phenomenon. Drawing on ethnolinguistic identity theory, we identify how linguistic ostracism influences two interpersonal work behaviors: interpersonal citizenship and interpersonal deviance. We conduct a set of studies that uses multisource data, data across time, and data from three countries. Our results reveal that linguistic ostracism was associated with the enactment of lower interpersonal citizenship behaviors and higher interpersonal deviance …
Transparency And Control In Email Communication: The More The Supervisor Is Put In Cc The Less Trust Is Felt, Tessa Haesevoets, David De Cremer, Leander De Schutter, Jack Mcguire, Yu Yang, Xie Jian, Alain Van Hiel
Transparency And Control In Email Communication: The More The Supervisor Is Put In Cc The Less Trust Is Felt, Tessa Haesevoets, David De Cremer, Leander De Schutter, Jack Mcguire, Yu Yang, Xie Jian, Alain Van Hiel
Research Collection Lee Kong Chian School Of Business
The issue of trust has increasingly attracted attention in the business ethics literature. Our aim is to contribute further to this literature by examining how the use of the carbon copy (cc) function in email communication influences felt trust. We develop the argument that the use of cc enhances transparency—representing an important characteristic of workplace ethics—and hence promotes trust. We further argue that a downside of the cc option may be that it can also be experienced as a control mechanism, which may therefore negatively affect trust. The results of our first study showed that the use of cc indeed …
Building Growth Enterprises In Singapore: Public-Private Partnership, Annie Koh, Esther Kong
Building Growth Enterprises In Singapore: Public-Private Partnership, Annie Koh, Esther Kong
Research Collection Lee Kong Chian School Of Business
This chapter traces the growth and development of Small Medium Enterprises (SMEs) from post-independent Singapore in 1965 to its current day digital transformation age. Singapore’s SME landscape has evolved from one of low wage, low productivity entrepot trade, to supporting multi-national corporations, and transforming into the innovative, digital and agile enterprises of today. The four main challenges faced by SMEs are in human capital, internationalisation, innovation and financing, and dependency on government policies are highlighted. Moving ahead, digitalisation, and building TIEs that bind leveraging on Trust, Innovation and Internationalisation, and Entrepreneurship, will be key to propel the nation and family …
Prompt-Specificity In Scenario-Based Assessments: Associations With Personality Versus Knowledge And Effects On Predictive Validity, Thomas Rockstuhl, Filip Lievens
Prompt-Specificity In Scenario-Based Assessments: Associations With Personality Versus Knowledge And Effects On Predictive Validity, Thomas Rockstuhl, Filip Lievens
Research Collection Lee Kong Chian School Of Business
Many scenario-based assessments (e.g., interviews, assessment center exercises, work samples, simulations, and situational judgment tests) use prompts (i.e., cues provided to respondents to increase the likelihood that the information received from them is clear, sufficient, and job-related). However, a dilemma for practitioners and researchers is how general or specific one should prompt people's answers. We posit that such differences in prompt-specificity (i.e., extent to which prompts cue performance criteria) have important implications for the predictive validity of scenario-based assessment scores. Drawing on the interplay of situation construal and situational strength theory, we propose that prompt-specificity leads to differential relationships between …
Executive Compensation And Firm Performance In New Zealand: The Role Of Employee Stock Option Plans, David K. Ding, Ya Eem Chea
Executive Compensation And Firm Performance In New Zealand: The Role Of Employee Stock Option Plans, David K. Ding, Ya Eem Chea
Research Collection Lee Kong Chian School Of Business
We examine the role of employee stock option plans (ESOPs) in mitigating agency problems in New Zealand firms. We find that ESOPs have a significant and positive effect on firm performance relative to their non-ESOP counterparts. This relation appears within a year from the first ESOP announcement, and for two to four years after the announcement. Our results show that ESOPs improve corporate performance by 10 times the cost of the ESOPs’ adoption in the first year of issue. The improvement persists for four years after the first issuance. These findings confirm the effectiveness of employee stock option plans for …
Capm-Based Company (Mis)Valuations, Olivier Dessaint, Jacques Olivier, Clemens A. Otto, David Thesmar
Capm-Based Company (Mis)Valuations, Olivier Dessaint, Jacques Olivier, Clemens A. Otto, David Thesmar
Research Collection Lee Kong Chian School Of Business
There is a discrepancy between CAPM-implied and realized returns. Using the CAPM in capital budgeting -- as recommended in textbooks -- should thus have real effects. For instance, low beta projects should be valued more by CAPM-users than by the market. We test this hypothesis using M&A data and show that bids for low-beta private targets entail lower bidder returns. We provide further support by testing several ancillary predictions. Our analyses suggest that using the CAPM when valuing targets leads to valuation errors (relative to the market's view) corresponding on average to 12% to 33% of the deal values.
Situational Judgment Tests: From Low-Fidelity Simulations To Alternative Measures Of Personality And The Person-Situation Interplay, Filip Lievens, Philipp Schäpers, Christoph N. Herde
Situational Judgment Tests: From Low-Fidelity Simulations To Alternative Measures Of Personality And The Person-Situation Interplay, Filip Lievens, Philipp Schäpers, Christoph N. Herde
Research Collection Lee Kong Chian School Of Business
In employment and education settings, Situational Judgment Tests (SJTs) have made strong inroads. So far, however, they are still underutilized in personality research. The objective of this chapter is to outline how SJTs might be adapted to measure personality traits, shed light onto the person-situation interplay, and stimulate research on it. We start by discussing the traditional simulation-based view on SJTs, including information on their development and research results. Next, we show how more recent versions have started to assess people’s knowledge of relevant behavior related to personality traits. Finally, we specify various strategies as to how SJTs might be …
Pay For Performance: When Does It Fail?, Nirmalya Kumar, Madan Pillutla
Pay For Performance: When Does It Fail?, Nirmalya Kumar, Madan Pillutla
Research Collection Lee Kong Chian School Of Business
The consensus in social psychology is that monetary incentives for performance have a detrimental impact on individual performance. Yes, under certain specific and limited conditions, rewards can reduce performance. Yet pay for performance schemes are ubiquitous. How can we resolve this divergence between theoretical recommendations and observed practices? Nirmalya Kumar and Madan Pillutla recommend solving the problem by designing smarter incentives that avoid these detrimental effects.
Inducing Compliance With Postmarket Studies For Drugs Under Fda's Accelerated Approval Pathway, Liang Xu, Hui Zhao, Nicholas C. Petruzzi
Inducing Compliance With Postmarket Studies For Drugs Under Fda's Accelerated Approval Pathway, Liang Xu, Hui Zhao, Nicholas C. Petruzzi
Research Collection Lee Kong Chian School Of Business
Problem definition: In 1992, the Food and Drug Administration (FDA) instituted the accelerated approval pathway (AP) to allow promising drugs to enter the market based on limited evidence of efficacy, thereby permitting manufacturers to verify true clinical benefits through postmarket studies. However, most postmarket studies have not been completed as promised. We address this noncompliance problem. Academic/practical relevance: The prevalence of this noncompliance problem poses considerable public health risk, thus compromising the original purpose of a well-intentioned AP initiative. We provide an internally consistent and implementable solution to the problem through a comprehensive analysis of the myriad complicating factors and …
Enterprise Feedback Management (Efm): What Lies Beyond The Hype?, Lerzan Aksoy, Sabine Benoit, Shreekant G. Joag, Jay Kandampully, Timothy Lee Keiningham, An L. Yan
Enterprise Feedback Management (Efm): What Lies Beyond The Hype?, Lerzan Aksoy, Sabine Benoit, Shreekant G. Joag, Jay Kandampully, Timothy Lee Keiningham, An L. Yan
Research Collection Lee Kong Chian School Of Business
Purpose: The needs of CMOs to utilize a firm's data productively in order to support decision-making combined with the reported benefits of enterprise feedback management solutions has resulted in a rapid rise in usage and valuation of EFM providers. The explicit promise of EFM providers is improved financial performance, whereas there is no scientific research investigating this link. To investigate the link between EFM usage and financial performance is core of this research. Design/methodology/approach: To gain insight into this link survey data from 127 US-based firms on their usage of EFM platforms was linked to their stock market performance over …
Covid-19 And The Workplace: Implications, Issues, And Insights For Future Research And Action, Kevin M. Kniffin, Jayanth Narayanan, Frederik Anseel, John Antonakis, Susan P. Ashford, Arnold B. Bakker, Peter Bamberger, Hari Bapuji, Devasheesh P. Bhave, Virginia K. Choi, Stefanie J. Creary, Evangelia Demerouti, Francis J. Flynn, Michele J. Gelfand, Lindred L. Greer, Gary Johns, Selin Kesebir, Peter G. Klein, Sun Young Lee, Hakan Ozcelik, Jennifer Louise Petriglieri, Nancy P. Rothbard, Cort W. Rudolph, Jason D. Shaw, Nina Sirola
Covid-19 And The Workplace: Implications, Issues, And Insights For Future Research And Action, Kevin M. Kniffin, Jayanth Narayanan, Frederik Anseel, John Antonakis, Susan P. Ashford, Arnold B. Bakker, Peter Bamberger, Hari Bapuji, Devasheesh P. Bhave, Virginia K. Choi, Stefanie J. Creary, Evangelia Demerouti, Francis J. Flynn, Michele J. Gelfand, Lindred L. Greer, Gary Johns, Selin Kesebir, Peter G. Klein, Sun Young Lee, Hakan Ozcelik, Jennifer Louise Petriglieri, Nancy P. Rothbard, Cort W. Rudolph, Jason D. Shaw, Nina Sirola
Research Collection Lee Kong Chian School Of Business
COVID-19’s impacts on workers and workplaces across the globe have been dramatic. We present a broad review of prior research rooted in work and organizational psychology, and related fields, for making sense of the implications for employees, teams, and work organizations. Our review and preview of relevant literatures focuses on: (i) emerging changes in work practices (e.g., working from home, virtual teams) and (ii) economic and social psychological impacts (e.g, unemployment, mental well-being). In addition, we examine the potential moderating factors of age, race and ethnicity, gender, family status, personality, andcultural differences to generate disparate effects. Illustrating the benefits of …
Crowdfunding Digital Platforms: Backer Networks And Their Impact On Project Outcomes, Yee Heng Tan, Srinivas K. Reddy
Crowdfunding Digital Platforms: Backer Networks And Their Impact On Project Outcomes, Yee Heng Tan, Srinivas K. Reddy
Research Collection Lee Kong Chian School Of Business
Crowdfunding platforms serve to connect project creators and backers. Previous research has explored several project and platform determinants that impact crowdfunding outcomes. However, there has been limited research on these determinants at an individual level. Our paper addresses how backers may influence the outcomes of projects in crowdfunding platforms. We explore several methods commonly used in the industry to identify influence and show that centrality measures through a backer affiliation network best exemplifies influence. Using data from Kickstarter, we construct a weighted backer network based on 52,678 common projects backed by 11,134 backers. Controlling for digital media mentions and project …
Globalization And Affordability Of Microfinance, Sunny Li Sun, Hao Liang
Globalization And Affordability Of Microfinance, Sunny Li Sun, Hao Liang
Research Collection Lee Kong Chian School Of Business
We study how globalization can differentially affect financial inclusion through the lens of microfinance. Based on an institutional logics perspective, we argue that MFIs embody both social logic and market logic with regard to provision of affordable microfinance loans. Speicially, social logic is amplified by greater social globalization and the stronger presence of nonprofit organizations (NPOs) in the microfinance industry. In contrast, economic globalization catalyzes MFIs' market logic, leading to weaker or greater affordability of microfinance, depending on the relative strength of the profit-maximizing motive and real competition. We test these predictions by focusing on MFI interest-rate setting and using …
Getting Undergraduates Ready For China’S Belt And Road Initiative (Bri) Through An Overseas Experiential Learning Project, China And The World: Ancient And Modern Silk Road, Andrew Chin, Thomas Menkhoff, Hans-Dieter Evers, Hoong Hui Daniel Gn, Kevin Koh, Chester Wey Lee, Patrick Loh, Linda Low, Sebastian Tan, Teng Seng Teo, Natalie Yap
Getting Undergraduates Ready For China’S Belt And Road Initiative (Bri) Through An Overseas Experiential Learning Project, China And The World: Ancient And Modern Silk Road, Andrew Chin, Thomas Menkhoff, Hans-Dieter Evers, Hoong Hui Daniel Gn, Kevin Koh, Chester Wey Lee, Patrick Loh, Linda Low, Sebastian Tan, Teng Seng Teo, Natalie Yap
Research Collection Lee Kong Chian School Of Business
In this paper, we explain how an experiential learning course and study tour to Gansu Province (People’s Republic of China) enabled undergraduates at the Singapore Management University (SMU) to acquire 21st-century competencies and higher-order thinking skills by analyzing and evaluating specific aspects of China’s Belt and Road Initiative (BRI) and China–Singapore (Chongqing) Connectivity Initiative — New International Land–Sea Trade Corridor (CCI-ILSTC) with emphasis on developing viable Go-To-Market (GTM) strategies aimed at selling Gansu produce in four Southeast Asian markets. We share how the course was designed to support the attainment of key learning goals and discuss how we turned pedagogical …
Innovation Governance In Chinese Family Business: A Case Study, Thomas Menkhoff, Geok Chwee Ong
Innovation Governance In Chinese Family Business: A Case Study, Thomas Menkhoff, Geok Chwee Ong
Research Collection Lee Kong Chian School Of Business
Corporate innovation governance can be defined as a systematic approach to align goals, allocate resources and assign decision-making authority for innovation, across the company and with external parties. While the dos and don’ts of innovation governance approaches in non-Asian firms are fairly well researched, little is known about the Chinese way of governing innovation in Asian family firms. This paper provides insights into the innovation management capabilities of Qian Hu, an integrated ornamental fish service provider incorporated in Singapore in 1998. Based on half-structured interviews with its Executive Chairman and MD Mr. Kenny Yap, we exemplify the key components of …
Ecowelvaart: Een Oost-Aziatische Kijk [In Dutch], Arnoud Cyriel Leo De Meyer
Ecowelvaart: Een Oost-Aziatische Kijk [In Dutch], Arnoud Cyriel Leo De Meyer
Research Collection Lee Kong Chian School Of Business
In a recent opinion piece in De Morgen, 33 Flemish women a call for development of ecologically responsible prosperity. Their statement that prosperity and sustainability are not should form a contradiction, but that they on the other hand, being able to amplify, close close to a growing awareness in East Asia about what is sometimes called 'ecosperity' here. But to achieve eco-prosperity, there will be a huge and coordinated investment are required from all walks of life. How do we handle this? Starting from the relative successful containment of the pandemic and its consequences in East Asia the author formulates …
Marketing Agility: The Concept, Antecedents, And A Research Agenda, Kartik Kalaignanam, Kapil R. Tuli, Tarun Kushwaha, Leonard Lee, David T Gal
Marketing Agility: The Concept, Antecedents, And A Research Agenda, Kartik Kalaignanam, Kapil R. Tuli, Tarun Kushwaha, Leonard Lee, David T Gal
Research Collection Lee Kong Chian School Of Business
Changes in the way customers shop, accompanied by an explosion of customer touchpoints and fast-changing competitive and technological dynamics, have led to an increased emphasis on agile marketing. The objective of this article is to conceptualize and investigate the emerging concept of marketing agility. The authors synthesize the literature from marketing and allied disciplines and insights from in-depth interviews with 22 senior managers. Marketing agility is defined as the extent to which an entity rapidly iterates between making sense of the market and executing marketing decisions to adapt to the market. It is conceptualized as occurring across different organizational levels …
Reflections Of A Chief Strategy Officer In A Diversified Conglomerate, Nirmalya Kumar
Reflections Of A Chief Strategy Officer In A Diversified Conglomerate, Nirmalya Kumar
Research Collection Lee Kong Chian School Of Business
After a lifetime as an academic, I was hired as Chief Strategy Officer (“CSO”) at Tata, a colossal $100 billion group with more than a hundred companies and 650,000 employees worldwide. At first sight, the job of being strategy head for the Tata Group may seem rather different from my academic role, with implementation responsibility and ability being the key difference. But, it did not require much of an adjustment for two reasons. First, I was not the typical academic. For twenty years, as an external consultant, I had been working with top executives and helping them think through their …
Social Media Influencers And Instagram Storytelling: Case Study Of Singapore Instagram Influencers, Mark Chong, Gottipati Swapna
Social Media Influencers And Instagram Storytelling: Case Study Of Singapore Instagram Influencers, Mark Chong, Gottipati Swapna
Research Collection Lee Kong Chian School Of Business
While the use of social media influencers (SMIs) by brands is becoming more widespread, the academic literature about SMI communication is still scarce. This is one of the first studies on SMI brand storytelling, using data mining and natural language processing to understand how SMIs tell brand stories on Instagram, what kinds of stories they tell, and the impact they have on follower engagement. The findings show that the "rise-fall" emotional arc was the most common story arc used by SMIs. In addition, SMIs frequently used the first-person perspective and featured themselves as the protagonists in their stories. Last, SMIs …