Business Commons^™

Politics Of Privacy: The Role Of Individual Political Views In Consumer Data Privacy Concerns, Connor Neill

Honors Theses

Today, every choice that is made, from where to shop to what music to listen to, has turned into a reflection of one’s political views and identity. The main purpose of this research is to explore the relationship between an individual’s political views and his or hers attitudes toward the security of personal information in the consumer realm. Two studies were conducted in the form of surveys. The first study aims to measure the consumer’s trust and risk beliefs for a company of a certain size as well as their feelings toward the dimensions of control, collection, and awareness of …

Analyzing Case Studies And The Different Uses Of Accounting Knowledge, Meghan Foley

Honors Theses

The purpose of this thesis was to further my accounting knowledge outside of traditional classroom learning. Throughout my time at Ole Miss, I had not used my accounting class work outside of the classroom. I was able to apply the knowledge to practical real life issues.

I participated in 11 case studies that each targeted a different topic of the accounting profession. The early cases related to my choice of specialty and city, whereas the final cases delved deeper into economic implications of accounting and finance.

I learned a great deal about real world accounting while writing this thesis. I …

Complete Analysis Of Netflix, Inc., Anna Gregory

Honors Theses

This thesis focuses on the company, Netflix, INC and the projected value of this company. This study provides valuable information regarding the projected value of Netflix, INC and future stock price predictions. I derived my findings through several procedures. The most important procedure in analyzing the future value of Netflix was the use of a Discounted Cash Flow Analysis. This analysis provided me with a projected value and share price for Netflix, INC in five years and again in ten years. The second method used to evaluate Netflix was the multiples valuation. This method provided information on whether or not …

Fundamental Principles Of Accounting: A Series Of Case Analyses, Bridget Mcmillan

Honors Theses

Over the past four years at the University of Mississippi, I acquired knowledge about the accounting profession and the application of accounting principles that have arisen throughout the evolution of modern professional accounting. For the thesis requirement in accordance with the standards set by the Patterson School of Accountancy and the Sally McDonnell Barksdale Honors College, I completed a series of case studies covering a variety of topics related to the study of accounting. Under the direction of Victoria Dickinson, I completed these cases over the 2019-2020 academic year. Each case introduces a unique topic and presents findings about various …

Honors Accounting Thesis: An Investigation Of Specific Issues In Various Accounting Methods And Their Outlook For The Future Through Case Studies, Flint Christian

Honors Theses

This thesis focuses on broad topics concerning the field of accountancy. Primarily, the topics involve an analysis demonstrating an understanding on innovative technological developments, political changes, financial planning, professional preparation, and their effects on the accounting field, including possible changes. Information was found through online search engines, database analysis, and interviews and discussions with key informants from the accounting field. This thesis was performed in conjunction with the Honors Accountancy 420 class, where I also experienced case studies, interviews, and presentations with public accounting firms. Our methodology and methods were developed throughout the year in groups, as well as with …

Walt Disney World As A Model For Brand Marketing: An Imc Approach To Build Brand Loyalty, Sarah Camille Blankenship

Honors Theses

The Walt Disney Company has an estimated brand value of $61.3 billion and a brand revenue of $38.7 billion according to Forbes’ 2020 World’s Most Valuable Brands (Swant, n.d.). As number seven in the world’s most valuable brands and the only leisure brand in the top fifty, the Disney brand is often used as a business model and inspiration for many companies (Swant, n.d.). Its success can be attributable to the high degree of brand loyalty they create among their customers. Among its approximately 157 million visitors who visited Disney Parks globally, there was a 70% return rate of first-time …

A Comprehensive Evaluation Of Varying Accounting Principles Using Case Studies, Samantha Stershic

Honors Theses

This thesis is a compilation of case studies conducted over the last year. Each case was used to teach various accounting principles using application. The method used to learn the principles was different for each case. For example, a monopoly board was used to simulate how blockchain works in a way that was easier to understand and in a way that was memorable. Multiple interviews were performed to gain information on a student who had just completed a similar path and a professional in any field to gain knowledge about simply how to be a successful professional. Online research was …

Honors Accounting Practicum, Richard Roger Sankey Iii

Honors Theses

This thesis is comprised of 12 case studies that involve various financial accounting concepts and principles. Topics range from analyzing various client markets in differing cities to looking at difficult tax accounting scenarios. This thesis was written under the guidance of Dr. Vicki Dickson throughout a yearlong class that was taken during my junior year. This class expanded my knowledge on current accounting trends and technology. Through these case studies I was able to better prepare myself for the rapidly evolving accounting world.

Honors Accounting Thesis, John Mcintyre

Honors Theses

This thesis is made up of twelve case studies completed during my junior year over various financial accounting topics. The class was led by Dr. Vicki Dickinson, who oversaw every aspect of each particular case study. The topics covered in this thesis range from various fields and expanded my knowledge on many accounting ideas. I know for sure that each case study prepared us as students for the ever-changing accounting world as we begin to start our careers in financial accounting.

Honors Accounting Thesis, Ryan Rodgers

Honors Theses

This thesis contains twelve case studies that pertain to various accounting concepts and matters. The topics vary from 10-K evaluations to blockchain. This thesis was written under the guidance from Dr. Victoria Dickinson during my junior in an Independent Study class (ACCY 420). I benefitted greatly from participating in this class, and it allowed me to gain more knowledge from current accounting situations.

A Tale Of Two Companies: The Importance Of Public Relations Amidst The Shift Towards Corporate Activism, Olivia Schwab

Honors Theses

By comparing the controversies that stemmed from Papa John’s John Schnatter and CrossFit’s Greg Glassman, some obvious public relations strategies stand out, including but not limited to understanding an audience, adapting to a changing environment, establishing a crisis communications plan, and taking controversial stands on issues close to the audience’s hearts. Most importantly though, if companies preach messages of social change, they must follow up on their stances with corrective action to do their best to help facilitate it in society.

While examining the history of corporate activism, it is clear why and how some corporations become the victims of …

Exploring Health Insurance Coverage And How It Is Affecting Patients And Providers, Robert Balie Crim

Honors Theses

The American people are struggling to pay for or find good health insurance. Doctors are unable to prescribe them what they actually need. Their insurance might stop paying for the drug that they had been using that was helping them. They might have to try some amount of drugs or treatments before the insurance company will pay for what the doctor has prescribed. Patients might be having to endure more pain for an unnecessary amount of time at the hands of an insurance company. What are the roots of these problems? With the growing complexity and advancing technology, how are …

An Examination Of Accounting Topics Through The Completion Of Case Studies, Kayla Biando

Honors Theses

This thesis, completed under the direction of Dr. Victoria Dickinson in Accountancy 420, a year-long thesis course, is composed of eleven case studies and is intended to analyze various areas of accounting and financial reporting. This topic analysis, along with the numerous accounting firm presentations that were offered to expose us to potential future professional opportunities, helped to further enhance our knowledge of the accounting profession while developing our critical thinking processes and related research techniques. That said, the completion of this course, both information-enhancing and skill-building, assisted in setting us up for a future career in professional accounting.

Compilation Of Cases Investigating Principles Of Accounting, Celia Sullivan

Honors Theses

This thesis is composed of two semesters worth of investigative cases into different aspects of the accounting field. There are 10 cases that each offer a unique perspective on varying aspects of accounting as a profession. Each case posed a different issue or controversy in the profession and proposed answers to the questions asked. The thesis shows a well-rounded understanding of the applications of accounting and the Generally Accepted Principles of Accounting. These cases were created and completed within the Accounting 420 course taught by Professor Victoria Dickinson in the fall and spring semesters of 2020.

An Overview Of Select Accounting Topics Through Case Studies And Research, James Pugh

Honors Theses

During the calendar year of 2020, amongst all the turmoil surrounding our world, I had the privilege of taking part in Dr. Dickinson’s Honors 420 course. I will be forever grateful for the fresh and in-depth outlook she imparted on me in terms of my profession and the topic of accounting as a whole. This thesis is an overview of several broad and important accounting topics, along with various world-wide economic and financial reporting issues that have changed the accounting profession. This thesis has allowed strengthen my understanding of the subject of accountancy. The University of Mississippi, accounting students of …

Connecting Charities With Creatives: Bridging The Gap Between Local Nonprofit Organizations And University Of Mississippi Students, Natalie Pruitt

Honors Theses

The purpose of this thesis is to explore the need for marketing resources among North Mississippi nonprofit organizations and apply the findings to develop and launch a website based on primary and secondary research that connects local North Mississippi nonprofit organizations with University of Mississippi graphic design, marketing, bachelor of fine arts and integrated marketing communication (IMC) students seeking experience to complete various marketing and graphic design- related tasks and develop and implement an integrated marketing plan to promote and raise awareness for the website.

Nonprofits face the challenge of allocating funds from donations to create functional and creative communications …

Exploration Of Accounting Topics, Rachel Sheffield

Honors Theses

This thesis compiles eleven case studies related to the modern economic and professional environment as they relate to accounting. Each case was completed over the course of one week and describes the challenges, details, and outcomes related to the issue at hand. Accounting is a broad and intricate field that intertwines business, the economy, the government, and the public. Investigating many of the issues that an accountant may face before entering a career in accountant has proven to be very beneficial in understanding the expansiveness of the work. Whether having a career in bookkeeping, audit, tax, advisory, or finance, accountants …

Analyzing The Lifecycle Of A Modular Cutting Board From Design To Production, Caitlin O'Connor, Achintya Prasad

Honors Theses

This Capstone project is intended to demonstrate the process of product development for a modular cutting board from design to production by applying manufacturing principles, utilizing the stage-gate format, and developing a marketing plan. The guiding principles for the project would be the implementation of lean manufacturing and analyzing the quality, performance, lifecycle cost, and time needed for market introduction. Team voting and assignment occurred in Manufacturing 451 in Fall 2020, and the project was completed during Spring 2021. Teams were required to meet outside of class time in order to discuss ideas and build designs. Lab times were scheduled …

A Survey Of Accounting Case Studies, Maddie Dyess

Honors Theses

The following document contains work done over the span of a year under the direction of Dr. Victoria Dickinson at the University of Mississippi in the Honors Accy 420 class. For the thesis requrement in accordance with the standards set by the Patterson School of Accountancy and the Sally McDonnell Barksdale Honors College, I was able to complete a set of case studies pertaining to accounting. The purpose of this research program is to help equip students pursuing a career in the accounting field through a variety of accounting topics. Some cases focus on accounting principles in accordance with GAAP, …

Analyzing The Correlation Of The University Of Mississippi Football Program's Success And Financials With That Of The University And Local Businesses In Oxford, Mississippi, Courtney C. Schaeffer

Honors Theses

The purpose of this thesis is to look at Ole Miss athletic events, specifically football games, and the success and profit of local businesses in Oxford, Mississippi and the University of Mississippi. There are several existing studies analyzed in this paper that indicate a correlation between college football programs and the University and city revenues at several other colleges and universities across the country. A historical analysis of the University of Mississippi Athletic Department’s revenues and expenses, football attendance numbers, and University enrollment trends throughout the years 2015 to 2019 indicates how important football is to the University and its …

Exploring The Perception Of Sponsored Posts On Instagram, Mahek Verma

Honors Theses

Influencer marketing has grown immensely, and consumers are now frequently interacting with and making decisions based on content published by influencers on social media. This thesis explores how different types of endorsed influencer posts are perceived along with how the type of endorsed post can impact a consumer’s perception of the product and brand being endorsed. Using self-administered questionnaires, semi-structured interviews a simulated influencer content browsing experience, this research examines differences between influencer endorsements officially sponsored by a company, endorsements of products merely gifted by the company, and endorsements of products with no company involvement. Research findings identified a lack …

An Analysis Of Cases Demonstrating Financial Accounting Fundamentals, Matthew Conroy

Honors Theses

The purpose of this paper is to analyze key financial accounting fundamentals through the completion of case studies administered during the 2020-2021 academic school year. These case studies have included in-depth analysis designed to provide insight into accounting topics that transcends what was learned through prior academic instruction. Over the last year, these cases have provided more practical applications of topics including taxation, financial reporting, investment decisions, and thorough analysis of a company through a mock case study presented in front of industry professionals. Ultimately, these case studies have afforded me the opportunity to develop my knowledge of financial accounting …

Media, Marketing, And More – How Social Technology Is Changing The Face Of Small Business, Lily Reynolds

Honors Theses

The purpose of this study is to identify the ways in which social media and marketing technology advances are affecting small retail businesses. A total of three interviews were conducted with working professionals in different areas along the fashion supply chain, and were contacted based on common acquaintances. Each interview was conducted over the phone, and lasted between ten minutes and half an hour, with guided and supplemental questions focusing on their experiences with technology in their fields. The results showed that each area was affected in numerous ways, from superficial business changes to advancements at the cores of their …

The Impact Of Wine Nutrition And Ingredient Labeling On Consumers’ Attitudes And Purchase Intentions, Kara Tate

Honors Theses

Current TTB regulations do not require that US wine producers display nutrition and ingredient labeling on their wine labels. However, recent attempts at passing legislation to mandate that such information be provided on labels in the EU suggests that US policy makers will soon follow suit. Research on how this addition would impact consumers has been scarce and has been primarily conducted in Europe, but what is available suggests that consumers are unaware of the nutritional values in a glass of wine and many do not look at the back label when selecting a bottle to purchase. We conducted a …

Accounting And Sustainability: Cost And Benefit, Emma Smith

Honors Theses

In today’s busy, complex, and technically advanced world, it is too easy to get caught up in day to day activities that distract from what needs to be accomplished and conserved. Therefore, there is a needed emphasis on sustainability in all industries, more specifically in the realm of accounting with respect to protecting the environment and citizens. Whether it be material, information, or human capital sustainability, appropriate practices are important and require attention (Sustainability Accounting Standards Board). This thesis will (a) document information regarding the Sustainability Accounting Standards Board, (b) discuss sustainability practices businesses can take to benefit the environment …

Mindstate: A Capstone Project, Kyle Petronio

Honors Theses

Objectives For four years, I have been trying to release music under the moniker of Rookie Plenty. Aside from a few songs on Bandcamp, my releases have been few and far between. In addition to releasing music on streaming platforms, MindState: A Capstone Project is an experiment in exploring genre fluidity. Many mainstream musical projects released in the twenty-first century are often genre constrained and demonstrate minimal sonic deviation between songs. This extended-play album is an attempt to exemplify a mastery of genre conventions while branching outward into new musical territory.

Methods To demonstrate an understanding of genres, I focused …

Honors Project, Zachary M. Murray

Honors Theses

Accounting is an essential function of the operation of all businesses. Accounting is a vital function in the internal operations of all businesses because it is used to manage all monetary transactions. The American Accounting Association defines accounting as, “the process of identifying, measuring, and communicating economic information to permit informed judgments and decisions by the users of the information” (American Accounting Association). In the United States, the market size of the accounting industry as measured by revenue is $110 billion (Statista). For as long as humanity has been participating in trade and the process of buying and selling goods …

Analysis Of Business Capstone Consulting Report: Willamette Valley Vineyards, Inc, Allison C. Beirne

Honors Theses

My capstone course consisted of a group consulting report on conceptualizing a business, analyzing the internal and external factors, and implementing potential strategies for said business. There are four milestones that my team, Palmetto Consultants, completed over the course of the semester, delegating out the tasks and tools needed to conclude our report. Our team performed very much like a high-functioning business, as we utilized a written contract and interchanged specific roles for each milestone. Before starting on each section of the report, we planned and recorded the work each team member was responsible for and adhered to these plans …

An Exploration Of Case Studies Surrounding The Accounting Environment, Kaitlin Elizabeth Haines

Honors Theses

I formulated my thesis throughout my yearlong Accounting 420 and 421 class, an exclusive class for accounting majors in the Sally McDonnell Barksdale Honors College. Throughout the year we were assigned eleven different cases to complete, ranging from interviews, certifications, and in-depth case competitions.

Each case was selected to teach us a new accounting topic for the week. Our knowledge expanded by using real companies and financial statements, to prepare us for the future.

Instead of defending my thesis to the Sally McDonnell Barksdale Honors College, the class competed in two case competitions with Big 4 accounting firms. This unique …

The Impact Of Covid - 19 On The Student Experience: A Wmu Student Survey And Study, Henry Thiry

Honors Theses

Over the past year it has become clear that the COVID-19 pandemic has drastically changed college students’ everyday lives. Students are less likely to be employed or rely less on wage income and are also less likely to get very ill and die because of COVID-19. Moreover, courses moving online, loss of social connection, and drastic changes in the lives of students’ parents and other family has negatively impacted many students' ability to thrive. In order to measure the impact of COVID-19 on the student experience at Western Michigan University, I conducted a survey of students based on a survey …