Business Commons^™

Communicating Through A Crisis: An Analysis Of The University Of Mississippi's Initial Covid-19 Crisis Communications, Sydney Waitley

Honors Theses

This thesis, in effort to examine modern-day crisis communications, focuses on the analysis of University of Mississippi’s initial crisis communications during the COVID-19 pandemic during March 2020. The purpose of this research was to evaluate the university’s communication efforts during this crisis in order to determine the effectiveness of the University of Mississippi’s initial COVID-19 crisis communications. First, the researcher analyzed historical case studies on three notable crisis communications (the Johnson & Johnson Tylenol Crisis of 1982, the United Airlines Crisis of 2017, and the Crock-Pot Crisis of 2018). From these case studies, qualities of good crisis communications were determined …

Covid-19, Price Of Silver And Corporate Performance: An Analysis Of Four Leading Corporations, Alejandro Nevarez

Honors Theses

No abstract provided.

Assessing The Efficacy Of Cites Restrictions On Malagasy Rosewood, Nicholas Cargill

Honors Theses

This paper seeks to determine whether the CITES trade restrictions on rosewood have been effective. Effectiveness will be measured by the amount of illegal logging the restrictions reduce. The Matt Hansen Global Deforestation dataset, which measures deforestation from year to year, will be analyzed in the Google Earth Engine Code Editor to determine the yearly amount of deforestation in Madagascar. This output will then be loaded into R and assessed using OLS estimation techniques to determine whether the ban had a significant impact on the amount of illegal logging occurring in Madagascar. Because CITES restrictions are lifted and restored with …

The Impact Of The Covid-19 Pandemic On The Human Resource Management Practices Of The American Auto Industry, Connor Bradley

Honors Theses

The purpose of this study was to investigate the ways in which the COVID-19 pandemic has impacted the human resource management practices of the American auto industry. The information used in this study was based on interviews with twelve employees from four different companies. For the sake on anonymity, the four companies were referred to as Auto, Dealer, Financial, and Marketing. The interview questions covered topics related to the potential changes made to human resource management practices such as workplace location, communications, talent acquisition and retention, employee training and development, employee engagement, workplace safety, labor relations, benefits and compensation, and …

'The Power Of A Suit' And Other Tools For The Modern Music Marketer, Andrew Gardner

Honors Theses

The following thesis records the creation of a new persona. Mr. Neptoon is a concept, a brand, and most importantly, an authentic musician. He is an artist who wants to make and spread his art as widely as possible. We document the career trajectory from September 2021 to March 2022. The high-stakes experiment: utilize big-picture marketing goals to inform an approach to crafting the art and commercial material. Research informs the artistic direction. Research informs the messaging and marketing direction. The artist is creating and selling a full-length, fourteen-track concept album—aided by the project's marketing research — to be completed …

An Analysis Of The Extent To Which Responsible Technology Is Taught In R1 And R2 Research Universities In Michigan., Maisie Blaukamp

Honors Theses

Responsible technology development, use, and communication is crucial as technological innovations scale. An increasing topic of conversation in the technology and education industries is how to educate individuals to interact with technology in an ethical way, as harmful technologies and use of technologies are creating negative impacts on individuals, businesses, and society. This research examines the extent to which responsible technology is taught in major Michigan universities.

An analysis of courses and course descriptions at 8 R1 and R2 universities shows that there is a lack of responsible technology education in business colleges, courses teaching technology development, and courses teaching …

Ethical Monetization For Social Media Companies, Leo Phillips

Honors Theses

The most popular social media companies today all monetize primarily through the same revenue stream, advertising. Popular social media strategies have developed similar methods to increase the advertising revenue that each user generates. These strategies for monetization have become ever increasingly exploitative and harmful to the social media user population as these major companies are gripped in a technological arms race to capture as much of their user’s time and attention as possible. The effects of increased social media use are a general overall decline in our society’s physical, emotional, and social health (Haugen, 2021 & Harris, 2019). These health …

Business Financing: Bonds, Joshua Davis

Honors Theses

For my thesis, I researched information on financial bonds to contribute to a developing college textbook written by Dr. Bret Wagner called “Fundamentals of Business”. After having gathered the research, I then began writing to match the style in which Dr. Wagner had written the other chapters. Overall, this was a completely different experience for me as I have done research plenty of times before but opening my brain to a creative writing aspect and deliberating the research I had gathered into a form that would be consumed by future young adults was both exciting and difficult. I had to …

An Imc Approach To Entrepreneurship: How Generation Z Is Changing The Landscape Of Entrepreneurship, Kylie Nicole Cockrell

Honors Theses

Generation Z entrepreneurs capitalize on the fast-paced environment of the marketing industry and adapt to changing customer needs and expectations to deliver the best product or service from their business. This thesis researches the current media trends and marketing approaches Gen Z entrepreneurs are using in their businesses and how access to entrepreneurial-focused programs make Generation Z the leading generation in entrepreneurship.

Inspired by the researcher’s own experience as an online clothing business owner, this thesis investigates how members of Gen Z are increasingly becoming entrepreneurs. A mixed methodology of primary and secondary research was deployed to explore consumer trends. …

Leveraging Both Art And Science In National Level Sales Competitions, Sarah Obermeyer

Honors Theses

The following report is an analysis of the preparation and results that come from utilizing both the art and science of sales while preparing the Western Michigan University team for the 2022 National Collegiate Sales Competition. In this report, I introduce Western Michigan University's sales and business marketing program and review how the National Collegiate Sales Competition functions. There is an analysis of which aspects of art and science the competitors leveraged in their preparation to give them a competitive edge. Finally, I review the competition results and takeaways. Any data or information cited in the paper can be found …

What Are The Essential Elements Of The Customer Journey Experience For Food Delivery?, Benjamin Famiano

Honors Theses

As more restaurants start to adopt ghost kitchens to fulfill online orders, those restaurants need to know which customers would be satisfied with the fact that a ghost kitchen is preparing their food, and if not, what can restaurants do to appeal to those customers. Will the use of ghost kitchens have a negative effect on the consumers trust and satisfaction level or will it have positive or neutral effect? To answer this question, we conducted a survey using 100 random respondents each from New York City, Chicago, and San Francisco. We collected the demographics of the respondents and then …

The Importance Of Public Space During The Covid-19 Pandemic With A Case Study Of The City Of Kalamazoo’S Kik Pool, Natalie Baker

Honors Theses

No abstract provided.

Collection Of Accountancy Case Studies, Adam Lalejini

Honors Theses

The following collection of case studies examines various personal and professional topics in accounting. These topics range from personal research and reflection on important topics within the profession to a comprehensive case competition focusing on The Coca-Cola Company. Throughout the collection, theoretical accounting frameworks and solutions are applied to real world scenarios. In addition to theoretical frameworks, financial statements and relevant outside sources are used with applicable.

“Green” Marketing In The Apparel Industry: The Spectrum Of Veracity, Stephanie R. Keane

Honors Theses

Apparel companies’ propensity for manipulation in their marketing of environmental initiatives contributes to immense environmental pollution from petrochemical textile material production. Public scrutiny pressures these businesses to adopt “green” initiatives to avoid losing devoted consumers. In some cases, these initiatives disguise the real operations of a company or claim benignity for the company when this is not the reality. Previous business ethics research analyzed the emergence of “greenwashing” in corporations and thus concluded that corporations market themselves as eco-friendly to portray commodification as sustainable. In the form of case studies, this paper scrutinizes four companies: Zara, Patagonia, Lululemon, and Pact. …

Dynamic Double Auctions: An Analysis Of Secondary Sneaker Market And Its Future As An Nft Marketplace, Chris Zhu

Honors Theses

A theoretical analysis of a dynamic double auction over time shows that greater market density can result in more aggressive trading strategies from buyers and sellers. In addition, my model suggests a fast price discovery period initially, with impatient investors having a more aggressive approach. I confirm these results using resale sneaker data from the StockX website for five deadstock sneakers. I find that market density is positively correlated with bid prices, and the bid-ask spread decreases over time during the price discovery period. However, the results also indicate that sellers price in additional transaction costs and lags in their …

The Impact Of The Covid-19 Pandemic On Corporate Financial Fragility In The Vietnamese Manufacturing Industry, Trang Nguyen

Honors Theses

In the past decades, under the government’s export-led growth strategy, the Vietnamese manufacturing sector – the backbone of the whole Vietnamese economy – has established a deep tie with the international market and the reliance on foreign buyers has fueled the growth of this sector before COVID-19. However, during the pandemic, when the global market contracted at -3.5 percent and demand slumped globally, this existing growth model and the manufacturing sector’s reliance on foreign buyers induced significant risks to this sector from both the demand and supply side. Using the firm-level data on 41 manufacturing exporting companies from the Vietstock …

The Oakland Athletics Use Of Sabermetrics And The Rise Of Big Data Analytics In Business, Jacob Moorefield

Honors Theses

The Moneyball phenomenon revealed how Billy Beane, the Oakland Athletics general manager utilized advanced data analytics; Sabermetrics, to statistically analyze the data in baseball which aims to quantify baseball players’ performances based on objective statistical measurements. As technology increases and big data becomes more accessible, sports organizations like the Oakland Athletics are illustrating how businesses, small and large, can use advanced analytics to promote growth. This research paper provides a meta-analysis on the results of large businesses using big data analytic techniques similar to Sabermetrics, to show the improvements in marketing, consumer outreach, revenue, and employee retention while questioning whether …

Accounting Practicum: Case Studies Compilation And Analysis Fall 2020 And Spring 2021, Margaret Case

Honors Theses

The following thesis consists of twelve explanations on a variety of financial accounting standards. Those of which fall under the Generally Accepted Accounting Principles (GAAP) as directed by the Financial Accounting Standards Board (FASB). In addition with the topics presented are learned material from Intermediate Financial Accounting I and II and multiple other accounting-related classes. Each topic has been analyzed and concluded in conjunction related to the thesis topic. Through the accounting case studies, an understanding of various major accounting principles and their related areas are shown. The case studies were completed with the direction of Dr. Victoria Dickinson under …

Uncovered Magazine: A Magazine Prototype And Business Plan, Avery Bowman

Honors Theses

Through developing a skin care magazine prototype and business plan, this thesis aims to show how a print magazine can be successful to a young audience. By studying the history and development of both magazines and skin care and focusing on today’s industries, now is the perfect time to launch a skin care magazine. Uncovered Magazine will not only focus on filling this gap, but also will aim to empower women to find beauty in their natural skin.

An Exploration Of Accounting Topics Through A Series Of Case Studies, Joshua Pearson

Honors Theses

This thesis contains 12 case studies about various accounting and financial issues. The cases follow as: A Tale of Two Cities, Conceptual Overview of Assets, Excel Course, Taxodus: Playing the Global Tax Avoidance Game, Business Interview, Case Competition-Overview, Case Competition-Audit, Case Competition-Tax, Case Competition-Advisory, Case Competition-Earnings, Stock Price, and Analysis, and Financial Crisis of 2008. Other than the cases labeled case competition, none of these cases are meant to build off each other and should be taken by themselves. The series of case competition cases are part of a larger group case where each group chose a Fortune 500 company, …

Honors Accounting Thesis, David Falkenheiner

Honors Theses

During the fall and spring semesters of the 2019-2020 University of Mississippi school year, I had the privilege of taking Dr. Vicki Dickinson’s Honors Accounting class and benefit from it greatly. This course was based around challenging its participants throughout various aspects of not only accounting coursework but real scenarios that arise as an accounting professional. Dr. Dickinson did an outstanding job at preparing her students not only for their internship experience in the spring of their senior year but also for interviewing for those positions. This class gives its participants a drastic advantage over the normal accounting undergraduate through …

The Comparison Between Social Media Marketing Strategies In The United Kingdom And United States Professional Soccer Teams, Lerol Parchment

Honors Theses

Communication is a lot different today than it was 20 years ago. People today spend hours on their social media where they receive the majority of the information about the world. Thus, social media is one of the most influential platforms in the professional sports industry to market sports and engage with fans. The purpose of this study was to gain an in-depth understanding of the common and different social media strategies adopted by professional soccer teams in the UK soccer leagues, and United States soccer league to market their products to consumers all over the world. YouTube, Facebook, Instagram, …

Fakes, Forgeries, And Value Perception, Pearson Moore

Honors Theses

Fakes and forgeries generate a false sense of value in the art market that changes the perception of authentic works. Understanding the difference between a fake and a forgery is essential for explaining the schemes of deceivers who have fooled the art market into believing their work is of grandiose value and prestige. The creation of a forged piece or fake provenance documents requires immense artistic skill and a talent for breaking the rules. Examining famous figures and the criminal cases against them is a great way to work backwards from their “successes,” tracing the alleged origins of the piece’s …

A Survey Of Financial Accounting Reporting, James H. Robbins

Honors Theses

This thesis takes a survey of key accounting issues and concepts addressed in financial accounting reporting. Accountancy majors of the Sally McDonnell Barksdale Honors College were given an opportunity to complete their thesis before their internship during senior year by taking two classes over junior year. This thesis was constructed under the guidance of Dr. Vicki Dickinson. The thesis itself is a compilation of twelve different cases, and each case studies various areas of the accounting and business environment.

Analysis Of The Evolutaion Of Scope Management And Needs Identification In Agile Methodologies, Nolan B. Scott

Honors Theses

Identifying stakeholders, identifying metrics, and analyzing specific aspects of agile development. This has led to a variety of questions around scope management such as "How do scope changes impact the velocity throughout the course of a project?", "What factors help determine the overall viability of adopting different scope measures?", and "What are the roles of project owners and managers in facilitating scope changes in project cycles?" This research encompasses a review of previous literature, an analysis of structured project progression, and semi-structured interviews in order to investigate the evolution of scope management and needs identification in agile methodologies.

Case Study In Enterprise Risk Management: Happy Tails, Inc., Clay Chance

Honors Theses

Enterprise risk management is a necessity for businesses in today’s marketplace. Firms that are unaware of risks they are facing often find themselves in unexpected trouble. The field of enterprise risk management has been growing since the 1990s as an effort to minimize the costs that risk imposes on firms. In this case study, I identified risks for Happy Tails, Inc. and recommended various techniques to manage the risks. I found that not only does Happy Tails face many of the same major risks faced by most firms in the marketplace today, but it also faces some unique risks due …

Can Beps Project Mitigate Double Non-Taxation Of Multinational Corporations?, Sajana Tamang

Honors Theses

The purpose of this study is to determine whether the BEPS project can mitigate double nontaxation of multinational corporations. This study performs case studies on two multinational corporations: Apple and Starbucks to figure out how they behave in order to avoid taxes and see if there are behavioral differences in response to claims by the European authorities that they did not pay their fair share. It explains and compares their tax-paying strategies to figure out how they may behave with respect to new rules implemented by the BEPS project in the future. Through case studies from Apple and Starbucks, the …

An Analysis Of Accounting Principles Through Case Studies, Marisa Panasci

Honors Theses

The purpose of this thesis is to analyze various accounting principles through an evaluation of fictional and non-fictional case studies that helps to create an understanding of accounting philosophies in real-world situations. In contrast to the more traditional research approach to a thesis, I was given 10 cases to dissect specific questions regarding economics, ethics, accounting methodologies, personal experiences and more. Dr. Dickinson led this course to allow time for presentations with accounting professionals in tandem with complex questions about films, readings, and cases that challenged us to think outside the box. We also participated in accounting case competitions to …

An Examination Of Accountancy Through Case Studies, Evan Poag

Honors Theses

This thesis consists major accounting topics that are encompassed in the profession of accounting. Thanks to this thesis, I can say that I have a much more thorough understanding of the constantly evolving environment that is accounting. The University of Mississippi allows members of the Sally McDonnell Barksdale Honors College to write the thesis as part of a class titled Accountancy 420, which is taught by Dr. Victoria Dickinson.

Furthering Accounting Education Through Case Studies, Collin Short

Honors Theses

This thesis includes eleven case studies. The case studies include information regarding relevant global accounting topics. Additionally, the information provides a more detailed dive into an understanding of accountancy and how it relates to ones’ future career path in industry.