Business Commons^™

Fostering A Culture Of Hospitality In The Auto Industry, Robert Valle, Manuel Rivera

Rosen Research Review

Robert Valle has been the CIO of Mazda North American Operations since 2017. In an interview with Dr. Manuel Rivera, Rob tells us about the benefits of adopting a hospitality culture in the auto industry, and how research into this field can have a transformative impact on buisiness.

Exploring Resident Empowerment Within Tourism, Kayode D. Aleshinloye, Asli D.A. Tasci

Rosen Research Review

Despite the importance of involving residents in local tourism, few research studies have investigated the concept of empowerment. A novel study conducted by UCF Rosen College of Hospitality Management researchers Dr. Kayode D. Aleshinloye and Dr. Asli D.A. Tasci and their collaborators explores the drivers of empowerment within tourism and, in turn, the factors that empowerment influences. Their research highlights the potential benefits for residents, such as improved quality of life and attachment to their surroundings, and has important practical implications for tourism planners and policymakers.

The Importance Of Social Sustainability Practices In The Post-Pandemic Context, Cynthia Mejia

Rosen Research Review

Consumer perceptions regarding social sustainability practices within the hospitality industry are ever more important for hospitality businesses. Consumers are increasingly conscious of whether a business pursues sustainable practices, both in its treatment of employees and in supply chain purchases. Consumers' views on how well a business performs on these indicators can impact on consumer decisions and business viability. UCF Rosen College of Hospitality Management researcher Dr. Cynthia Mejia and collaborators have undertaken a study to understand how much importance restaurant consumers attach to specific social sustainability actions, and the way in which consumers perceive restaurants to be performing in the …

Travel And Life – A Development Perspective, Xiaoxiao Fu

Rosen Research Review

Whether we travel to discover the unknown or to simply take a break from our daily routine, it's often said that travel broadens the mind. But how exactly does travel impact life, and how does the relationship between travel and life change at different life stages? In new research, Associate Professor Xiaoxiao Fu at UCF Rosen College of Hospitality Management and her collaborators take a developmental perspective on tourism consumption and look at how travel and life inform and shape each other, from childhood to maturity.

Resetting Coastal And Marine Tourism In A Post-Covid World, Alan Fyall, Sergio Alvarez, Robertico Croes, Jorge Ridderstaat, Maksim Godovykh

Rosen Research Review

Marine and coastal zones have long been exploited for tourism revenue, and the health of many coastal and marine environments has declined. The near-global shutdown of tourism due to the COVID-19 pandemic has offered a unique opportunity to rebuild the tourism industry using a new model. Researchers from UCF Rosen College of Hospitality Management joined a team of international researchers to present a framework for such change at the 2022 United Nations (UN) Ocean Conference in Lisbon.

Vulnerability And Resilience In A Tourism Destination, Sergio Alvarez, Alan Fyall

Rosen Research Review

In an industry that is critically vulnerable to hazards, some destinations are hit harder than others by the same or similar events. UCF Rosen College of Hospitality Management researchers, Dr. Sergio Alvarez and Dr. Alan Fyall, have developed a conceptual model that sees the destination's vulnerability as the sum of its physical, social-cultural, economic, ecological/environmental, and institutional vulnerabilities, nestled within its level of exposure to different hazards. Their framework offers to better equip destination management organizations (DMOs) by identifying vulnerabilities and facilitating more effective planning and decision making.

How Hurricanes Impact Florida's Tourism Industry, Arthur Huang

Rosen Research Review

Almost every year, hurricanes bear down upon the state of Florida. The storms appear to be growing in occurrence and severity. While the media cover the damage and death toll, the impacts on the state's critical tourism sector remain largely anecdotal. The full story lies buried in data. Dr. Arthur Huang from UCF's Rosen College of Hospitality Management has investigated different data sets to understand the impact of hurricanes on the tourism industry. What has been uncovered has significance not only for Florida but for tourism sectors elsewhere affected by these giant storms.

Soft Skills In Stem, Mariana Sorroza Aguilar

Honors Undergraduate Theses

Those working in science, technology, engineering, and math (STEM) fields are delivering world-changing solutions to the problems we face and are saving lives every day. Some of them do surgeries, some design airplanes and cars, others study the wildlife around us, and others create processes to facilitate the manufacturing of devices we use often. In order to do this, the engineers, scientists, doctors, and other professionals in STEM disciplines need to possess hard skills. Hard skills are often called technical skills and are measurable abilities and skills that are needed to perform tasks effectively. The tasks done share something in …

Emotion-Related Transactive Memory Systems: Theory And Nomological Network, Jigyashu Shukla

Electronic Theses and Dissertations, 2020-2023

Transactive memory systems are emergent states in teams that represent the shared knowledge about skills and expertise of the team members which is encoded and stored in the collective memories and is retrieved when required. Traditionally, transactive memory systems literature has focused on encoding, storing, and retrieving only task-related information in teams. Unfortunately, this emphasis on the task-related aspect of transactive memory systems has ignored the potential for transactive memory systems involving emotional knowledge, skills, and expertise in the team. My dissertation explores the emotional side of transactive memory systems and introduces a novel construct: emotion-related transactive memory systems (ETMS). …

Navigating With Sharks: How The Marketing Practices Help To Create Successful Phishing Emails, Erica Castilho

Graduate Thesis and Dissertation 2023-2024

A phishing email is a crime where a scammer sends an email to get sensitive data. Everyday phishing email attacks impact billions of people worldwide. Preparing users to better identify phishing and avoid risky engagement with it is essential to combat this threat. We consider that as phishing emails and email marketing aim to target email clicks, scammers can use marketing practices in phishing emails to achieve their goals. However, the security research community doesn't explore deeply the similarities between phishing and email marketing. This study presents a distinctive framework known as the Phishing Engagement Marketing Optimization (PEMO). The primary …

Understanding The Interactions Between Conservation Agencies And Rangers: A Mixed-Methods Approach, Christina M. Burton

Graduate Thesis and Dissertation 2023-2024

Research describing conservation agencies has generally been exploratory and limited in the use of theory. Similarly, organizational theories can provide an understanding for how organizations change and adapt to their given environments, but they have not been applied to conservation agencies with unique challenges and strains from other public bureaucracies or private corporations. In expanding this body of literature, not only were these theories applied conservation agencies, but they were also explored in what Powell and Colyvas (2008, p. 276) called "microfoundations" of organizations, which focuses on the interplay between individuals and organizations. To explore this, a convergent mixed-methods design …

Erasing The Past For Marketability: The Effects Of Selling National Myth In Ybor City's Public Historical Narrative, Janine A. Galindo

Graduate Thesis and Dissertation 2023-2024

Ybor City is a historical neighborhood in Tampa, Florida, and a tourist attraction known for its immigrant roots and once-thriving cigar industry. This thesis places Ybor City into the context of the burgeoning heritage tourism market, examining how cities financially reliant on tourism often sanitize their public historical narrative. I identify the main actors involved in Ybor City's marketing and preservation by investigating contemporary newspaper articles and multiple National Park Service documents, thereby uncovering the motivations and decisions that led to Ybor's cultural image of a bustling, relatively peaceful early 20th-century "Latin" community. To correlate Ybor's aestheticized public image with …

The Viking Age As A Themed Experience: Representing Hitorical Narrative Through Research Based Design, Edward D. Macpherson

Graduate Thesis and Dissertation 2023-2024

I intend to design an interactive educational experience that teaches guests about the culture, society, and beliefs of Scandinavian peoples during the Viking age. The concepts are illustrated through a dynamic narrative designed to be experienced through exploration of a themed environment. Immersion into the narrative is intended to instill a sense of active participation with the culture itself. This interaction is intended to inspire guests to further investigate the culture and history outside the limits of the experience. These qualities, unique to an immersive environmental themed experience, capture the lasting attention of an audience such as other mediums may …

Beyond Local Food Consumption: The Impact Of Local Food Consumption Experience On Cultural Competence, Eudaimonia And Behavioral Intention, Bingna Lin, Saerom Wang, Xiaoxiao Fu, Xiaoli Yi

Faculty Scholarship and Creative Works

Purpose: This paper aims to explore the relationships among local food consumption experience, cultural competence, eudaimonia, and behavioral intention. Building upon acculturation theory, need hierarchy theory and self-determination theory, the current study develops a conceptual model of local food consumption as international tourists' acculturation process.

Design/methodology/approach: This study collects data from 305 Chinese outbound tourists and uses partial least squares-structural equation modeling to examine the developed model.

Findings: The findings reveal a significant effect of the local food consumption experience, consisting of novel, authentic, sensory and social dimensions, on cultural competence, which subsequently evokes eudaimonia and behavioral response toward local …

Implications Of An Exogenous Shock (Covid-19) On Wine Tourism Business: A Portuguese Winery Perspective, Alexandre Guedes, Britta Niklas, Robin M. Back, Joao Rebelo

Faculty Scholarship and Creative Works

This study investigates the impact of an exogenous and unexpected shock (COVID-19) on the wine tourism business from the winery's perspective. A sample of 146 Portuguese wineries was surveyed. The econometric results show that the share of wine tourism sales, the amount of dependence on exports and the assertiveness of brand recognition have a structural effect on direct-to-consumer tasting room wine sales, even when the winery's business is disrupted by a shock that degrades the dynamics and flows of international trade. The research establishes a starting point that allows to understand the implications of an exogenous shock on the structure …

It Is Time To Change The Way We Change, Thane Keller

Electronic Theses and Dissertations, 2020-2023

Seventy percent of organizational change initiatives fail. Among organizations where change and adaptation are necessary for survival, the U.S. military stands at the top. The disparity between desired health and fitness behaviors and actual behaviors is a glaring reminder that change is difficult to implement and that current change systems struggle. Merit-based systems offer a solution by rewarding and reinforcing good behavior to generate lasting change. This paper evaluates Kotter's Change Model and Nudge Theory and found them insufficient because they do not sufficiently address reinforcement learning or the temporal tie between behaviors and rewards for reinforcement. This paper then …

An Experimental Mixed Methods Pilot Study For U.S. Army Infantry Soldiers - Higher Levels Of Combined Immersion And Embodiment In Simulation-Based Training Capabilities Show Positive Effects On Emotional Impact And Relationships To Learning Outcomes, Fred Martin, Jr

Electronic Theses and Dissertations, 2020-2023

This pilot study examines the impact of combined immersion and embodiment on learning and emotional outcomes. The results are intended to better enable U.S. Army senior leaders to decide if dismounted infantry Soldiers would benefit from a more immersive simulation-based training capability. The experiment's between-subject design included a sample of 15 participants randomly assigned to one of three system configurations representing different levels of combined immersion and embodiment. The control group was a typical desktop, and the two experimental groups were a typical configuration of a Virtual Reality headset (VR) and a novel configuration using VR supported by an omnidirectional …

The Joint Effect Of Mindsets And Consequence Awareness On Task Performance, Melinda F. Ammon

Honors Undergraduate Theses

Auditors face strong incentives to execute tasks efficiently and meet deadlines; these conditions are both conducive to – and rewarding of – implemental mindsets. However, an implemental mindset may deprioritize careful analysis and thoughtful decision-making, leading to suboptimal performance and audit quality. Conversely, deliberative mindsets promote critical thinking and open-mindedness – and research suggests auditors in a deliberative mindset perform complex tasks more effectively than auditors in an implemental mindset. Additionally, auditors encounter frequent reminders about the consequences of audit failures. This study examines how these factors (i.e., mindsets and consequence reminders) jointly influence auditors' performance on complex tasks. I …

Site, Sight, Swipe, Prada Marfa: A Case Study In Public Art, Cultural Tourism, And Image-Based Social Media Engagement, Ha'ani Joy Hogan

Graduate Thesis and Dissertation 2023-2024

Through a case study of Prada Marfa, a site-specific public art sculpture located in West Texas, this dissertation examines the connection of public art, cultural tourism, and image-based social media engagement. Little scholarship that combines all three areas of study exists. To fill this gap, this study incorporates five methods of research to determine how one public art sculpture's existence can contribute to its surrounding community by prompting economic activity and influencing the way that community is seen through a public lens. The five methods encompass a historical analysis of news articles about The City of Marfa and Prada …

Propaganda Of Car Ecotourism In Glacier National Park, Hanna Y. Mohammed

Honors Undergraduate Theses

This paper discusses the promotion of car ecotourism and its impact on Glacier National Park. Coinciding with the creation of the park's flagship Going-to-the-Sun Road from 1921 to 1932, both the state and the private sector presented the image of the newly commodified automobile as a vehicle to explore nature with. Historically, national parks have served the interests of the middle and upper classes, by suppressing marginalized communities, primarily through forced relocation in order to clear the lands for creation of the parks. The public's conception of the “wilderness” drastically changed during the time the car was commodified, as nature …

Accommodating (Global–Glocal) Paradoxes Across Event Planning, Michael Duignan, Milena M. Parent, David Mcgillivray

Faculty Scholarship and Creative Works

The aim of this research note is threefold: 1) to introduce the concept of paradox and its numerous applications to the study and management challenges associated with the planning and delivery of events, with a specific look at large-scale events like the Olympics to provide an extreme case; 2) to present a new paradox entitled the "Global–Glocal Paradox" that interrogates how inherent global and local stakeholder interests and tensions are managed; and 3) to present a series of conceptual and practical ways events can "accommodate" as opposed to "resolve" this paradox to help balance stakeholder interests instead of pitting one …

What Makes Travelers Choose Japan Over Other Destinations: The Application Of Customer-Based Brand Equity Theory And Tourism Xenophilia, Midori Yamazaki

Graduate Thesis and Dissertation 2023-2024

Customer-based brand equity (CBBE) has been extensively applied to examine a variety of travelers' behavioral intentions and tourism destination choices. However, from the perspective of competition among destinations, the use of the overall destination brand equity (ODBE) dimension is still in its experimental stage. The objective of this research is to determine the impact of destination brand awareness (DBA), image (DBI), quality (DBQ), and value (DBV) on ODBE. Specifically, this study focuses on the case of Japan tourism from the view of American travelers. Moreover, this study aims to incorporate tourism xenophilia (TXI), which is an emerging concept in tourism …

Two Essays On The Airbnb Market, Debanjana Dey

Electronic Theses and Dissertations, 2020-2023

This dissertation analyses the Airbnb market in Orange County, FL to provide insight on the performances of short-term vacation rentals listed on the platform. In the first essay we examine the factors affecting the demand and supply of this real estate sector before and after the Covid-19 pandemic, using occupancy, pricing and revenue models. The results identify the aspects of the Airbnb peer-to-peer sharing model that do and those that do not recover quickly after local covid restrictions are lifted. In particular, host experience, professional management, and proximity to major tourist attractions are some of the key factors that generate …

Aruba's Taxing Dilemma: Navigating Tourist Perceptions On Room Tax And Turnover Tax In Paradise, Jorge Ridderstaat, Robertico Croes, Manuel A. Rivera, Jeong-Yeol Park

Dick Pope Sr. Institute Publications

This study presents the second part of our assignment for the Aruba Tourism Authority (ATA). Our study investigated the effects of two tax proposals (a turnover tax rate increase from 6% to 7% and a room tax rate increase from 9.5% to 12.5%) on tourism demand. We used monthly time-series data on tourism arrivals from several markets, including the U.S., The Netherlands, and other markets. We also segmented the arrival data based on the accommodations used in Aruba (high-rise, low-rise, and other accommodations). We applied several procedures to prepare and test the data before applying an Autoregressive Distributed Lag model …

The Future Of Destination Marketing Organizations In The Insight Era, Arthur Huang, Efren De La Mora Velasco, Adam Haney, Sergio Alvarez

Faculty Scholarship and Creative Works

There has been a growing interest in examining the implementation of insight-era technologies (e.g., AI, social media) and big data for sustainable tourism development. However, actionable guidelines to promote a holistic adaptation and the effective functioning of destination marketing/management organizations (DMOs) in the increasingly data-infused world are still needed. This perspective paper posits a research-based framework that DMOs can use to become more responsive and efficient in their marketing and planning efforts in the current AI-infused world. Four propositions are presented to support DMOs' transition to the insight-era: (a) DMOs' organizational adaptations and workforce development and training, (b) active engagement …

Developing And Validating A Scale Of Tourism Gentrification In Rural Areas, Chaohui Wang, Yumei Xu, Tingting Zhang

Faculty Scholarship and Creative Works

In recent years, tourism gentrification has made great progress in rural areas and has had significant impacts on these areas' development, specifically in the domains of the economy, living standards, community, culture, and environment. Tourists play a key role in developing tourism gentrification in rural areas, but research investigating tourism gentrification in rural areas from the tourist perspective is scarce. To fill this gap, we focus on tourism gentrification and develop a measurement scale from the tourist perspective through multiple qualitative and quantitative steps. Our findings confirm that tourism gentrification in rural areas from the tourist perspective comprises eight dimensions: …

A Modern Guide To Tourism Economics, Chapter 1: Introduction, Robertico Croes, Yang Yang

Faculty Scholarship and Creative Works

This Modern Guide captures the evolution of foundational tenets, theories, frameworks and models that buttressed tourism economics into an evolving discipline, shining light on both new and old approaches. It systematically examines current and future trends and issues related to new economic perspectives, consolidating the notion of tourism economics as a discipline.

Hungry For Food And Community: A Study Of Visitors To Food And Wine Festivals, Mohammed Lefrid, Edwin N. Torres

Faculty Scholarship and Creative Works

The present study explored the effects of various food and wine festival experience elements (e.g. authenticity, entertainment, and spending time with others) on visitors' sense of community, identification, and place attachment. The authors conducted survey research with 304 former visitors to food festivals. Data were analyzed using partial least square – structural equation modeling. Results revealed that food and wine festival experience elements (e.g. authenticity, entertainment, and spending time with friends and family) positively influenced visitors' sense of community, identification with the event, and attachment to the hosting destination. Significant findings relating to the mediating effect of sense of community …

Rosen College Distribution Map And Research, Rosen College Of Hospitality Management

Rosen Research Review

Below are statistics for the Rosen College of Hospitality Management’s faculty research. These statistics include Rosen Faculty Scholarship and Creative Works, Dick Pope Sr. Institute for Tourism Studies, and the Rosen Research Review.

Cleaning Invisible Matter In Open-Kitchen Restaurants To Reduce The Impact Of Covid-19, Bendegul Okumus

Rosen Research Review

Commercial cooking in indoor settings is known to produce particulate matter, a mixture of solid particles and liquid droplets which can cause acute or chronic respiratory problems. Recent studies suggest that these invisible particles also make people more susceptible to adverse health effects of the COVID-19 virus. Dr. Bendegul Okumus was joined by a team and conducted an experimental scientific study in an open-kitchen chain restaurant to determine whether the levels of particulate matter (PM) pollution were potentially harmful for both kitchen staff and customers dining at the restaurant.