Business Commons^™

The Granger Movement In Wisconsin, Ruth Johnson

Bachelors’ Theses

Immediately following the Civil War, the whole country was in a political, social, and economic chaos. Taxes were greatly increased; farmers were forced to pay enormous and ruinous prices for their agricultural machinery, and crops did not even meet the cost of cultivation.

An Analysis Of The Trend Of Newspaper Advertising For The Years 1931-1935, Lucretia Moffatt

Bachelors’ Theses

The purpose of this thesis is to show the more. definite trend toward use of newspaper advertising today than was apparent in the past, in spite of the depressing effects of the economic crash of 1929. Advertising lineage, for most products, experienced a decided decrease between the years 1931 and 1935, but as budgets begin to increase, more and more money is being given over for advertising, the largest part of which is being used for buying newspaper space.

Corporate Reorganizations And Their Effect Upon The Security Holders, A. F. Mccully

Bachelors’ Theses

The dissertation is closely confined to an analysis of the reorganization methods, their history, causes and purposes, and gives the recent examples that are necessary to give a clear understanding of the problem. Data which has been incorporated into this thesis is the latest available, at the time of writing. The effect on the security holder is shown by the given purposes, and also by the examples and information st forth in the examination of the different types of plans used under the reorganization methods in each specific case.

An Analysis Of The Status Of Retail Business In The City Of Milwaukee As Compared With The United States As A Whole, For The Period 1929-1933, Marie E. Scharer

Bachelors’ Theses

The purpose of this thesis is to examine the status of retail business in the city of Milwaukee as compared with the United States as a whole, to attempt to determine causes for changes between 1929 and 1933, and to show the changes in the economic and social level of workers in the retail business field. The subject is one close to the heart or anybody interested in marketing, and especially so to the native Milwaukeean.

Industrial Marketing: By Industries Of The Milwaukee Industrial Areas, William Stephen Jelenchick

Bachelors’ Theses

My main purpose in choosing this topic for my thesis is because in its development I have been able to have actual contacts with men in the field of marketing. This first-hand experience has added to my knowledge of marketing that I have attained at school. I have endeavored to develop this topic in such a manner that the reader is able to get an idea of how "Industrial Marketing" is carried on by local industries. In my introduction I have brought out the vastness of industry, and dependence of the population upon it for a livelihood. Two other topics …

How To Advertise A Retail Store, Jean Schwartz

Bachelors’ Theses

The purpose of this thesis is to determine by a series of interviews with the agents in charge of retail store promotion, how many of the 43 possible advertising media are used by Milwaukee retailers and why the selected ones are chosen, thus determining what are the most effective ways of advertising a retail store in Milwaukee as discovered by Milwaukee advertisers. It is not the aim of this thesis to select one medium as being the proper one, in preference to all others, but rather to determine what are now being used by the various classes of stores.

The Advisability Of A Sales Tax In Wisconsin, Edward J. Kulig

Bachelors’ Theses

This dissertation is closely confined to an analysis of a sales tax in the United States and excludes a thorough consideration of the other forms of taxation. For this reason much that might seem to have a close relation to the material under consideration has been omitted. Data which have been incorporated into this thesis are the latest available at the time of writing. The European and Canadian sales taxes as applied in the respective foreign nations have not been drawn into comparison with our sales taxes, because, to do justice to such a comparison all phases, political, social, and …

Significant Phases Of Social Insurance In The United States, Arline Ritter

Bachelors’ Theses

The purpose of this thesis is to show the important part that social insurance is playing in our country today. The purpose, problems, and some of the principal divisions are discussed as well as the history and recent legislation.

The Land Problem In Palestine, Ibrahim H. Kashou

Bachelors’ Theses

Today, the world finds itself at the crossroads. Nationalism which reigned supreme for over a century and a half is face to face with a new trend of thought, a new philosophy, internationalism. Will the latter supplant its predecessor? Will it be reduced to oblivion? Or will it be merged and absorbed by the fast entrenched system of capitalism and imperialism? That cannot be answered with surety at this time, nor is it my purpose to do so, for time can only tell.

Social Agencies Under A Unified Community Fund As Compared With Divided Funds: Milwaukee Versus Buffalo, Evelyn Haissig

Bachelors’ Theses

The object of this thesis is to compare the community fund and the divided funds system as methods of collecting and distributing moneys for charitable purposes.

The Outlined Plan And The Format Of A New House Organ For Insurance Agents, Formulated From The Ideas Gained Through This Comparison Of Eight Organs Representative Of The Field, Dorothy S. Cunningham

Bachelors’ Theses

In the following pages, wherein is undertaken the study of insurance agent's house organs, the underlying purpose is the gathering of facts, ideas, and plans for the origination of a new publication of the same type. From the compilation of the material gained through this research, it has been the aim of the author of this thesis to form an outlined plan, and from that a format, of a house organ fitted to the needs and opportunities of life insurance agents of a large insurance company similar to that of the Northwestern Mutual Life Insurance company whose main offices are …

Why Color?: An Analysis Of The Motives Prompting The Use Of Color In Advertising, Wesley P. Heidemann

Bachelors’ Theses

This thesis was written with the aim to discover the fre­quency of employment and relative importance of the various motives which influence advertisers to use color.

This was accomplished by selecting full page color adver­tisements of 75 products appearing in recent issues of the Saturday Evening Post. These were analyzed with the intent of ascertaining if the advertiser chose color (1) to attract attention, or (2) to illustrate his product and secure realism, or (3) to use the innate suggestive power of color. It was recognized, however, that there are other factors that motivate the use of color, but …

The Personnel Department Of The Boston Store, Ruth Sybil Heimovit

Bachelors’ Theses

There is a new center of attention in the industrial world today, namely, the Personnel Administration Depart­ment of the industry. This service may also be titled welfare work.

Multiple Banking In The United States, Robert Emmet Smith, Robert Emmet Smith

Bachelors’ Theses

Banks exist for one purpose, and that is to take care of the needs of Industry and Commerce. When business changes, so too must our banks adapt themselves, in order to cope with the new demands, which are placed upon them.

Personal Shopper's Service In Women's Magazines, Mary Mccanany

Bachelors’ Theses

It is the purpose of this thesis to point out the position of the shopping page, together with its supplementary pages; the advantages of .such a service to the reader, to, the magazine, and to the concern being advertised in and through women's magazines. The Magazines to be considered are: Harper's Bazaar, Vogue, Good Housekeeping, Ladies' Home Journal, Women's Home Companion, and Delineator.

Public Relations Work Of The Milwaukee Electric Railway And Light Company, Helen M. Mccabe

Bachelors’ Theses

The purpose of this thesis is to determine what efforts have been made by the Milwaukee Electric Railway and. Light Company to establish favorable public relations for itself in Milwaukee and that portion of the state of Wisconsin in which it operates. The Milwaukee company, a subsidiary of the North American company, has been taken as representative of the electric railway and light industry. Its activity in promoting its merchandise and services seems to indicate the general trend of the service industries to indulge in advertising and publicity work. That its work is not identical to that of any other …

Broadcast Advertising Of The Robert A. Johnston Cracker Company, Agnes Ruth Metzler

Bachelors’ Theses

The purpose of this thesis on radio broadcasting is to study the main factors which were to be considered when planning certain radio campaigns and to indicate the possible tendencies In radio programs. This thesis applies to general cases and in particular to the radio programs sponsored by the Robert A. Johnston Cracker company.

The Auto Truck Jobber: A New Factor In Distribution, Richard Leo O'Hanlon

Bachelors’ Theses

The plan upon which this paper is written, is based upon the natural development of the industry, starting with its infancy, namely the introduction of wholesaling food products via wagons to the corner grocery store. Each step in the development of this fast growing type of wholesaling is gone into in detail and the subject is concluded with a general summary of the present and future of the industry.

Bank Advertising In Principles And Practice, Dan R. Meurer

Bachelors’ Theses

The express purpose of this thesis is to present, systematically, the results of the author’s investigation into the actual methods of bank advertising practice, and of his research into the writings of the best authorities on this subject. The general plan is to consider only authentic information and viewpoints for each phase of the advertising program and to compare and contrast actual methods used with these ideals.

Bank advertising is boundless in its scope, charged, as it is, with educating the public in financial matters and selling banking services. Because these services are practically infinite in variation, banks have been …

Cost Accounting For Marketing, Frederick J. Bohling

Bachelors’ Theses

The purpose of this thesis, "Marketing Coat Accounting," is to present the theory underlying the application of ·the principles developed in production costing to the field of sales costing. Distribution coating is a relatively new function of cost accounting, most of the discussion of it having occurred since 1925. Consequently there is little history to recite, except that many firms have introduced sales costing methods with satisfactory and highly successful results.

Because of the frequent lack of sympathy between the accounting and sales departments, a brief outline ·of our present-day marketing organization is presented in order that the accountant may …

Advertising Appeals Used By Car Manufacturers For Three Representative Years, Robery J. Slaby

Bachelors’ Theses

An advertisement is written to be read. Whether the writer of an advertisement expresses himself or his advertisement in pictures, words, or diagram it is done so because the writer believes that the form he uses is the one which will be read and he believes will sell good.

Poster Advertising As A Modern Marketing Force, William F. Lukas

Bachelors’ Theses

Poster advertising is today one of the major advertising mediums, but it has earned itself a bad name because of the poor beginning it had in this country. In order to dispel the mal-impressions that have arisen and are at present in the minds of numerous people throughout the United States, I have here attempted to take up the matter in detail, showing the good points and the bad points as fairly as possible, and drawing my conclusions threfrom. Many of the sections are not a fair viewpoint of the matter because of the difficulty of obtaining convincing material on …

The Economics Of Housing Projects, Margaret Mary Rogers

Bachelors’ Theses

In this thesis, "The Economics of Housing Projects", I have tried to bring together analytical material in relation to representative methods of relief for the crowded and wretched conditions of the working classes. Various systems have been tried in many countries and both England and Germany are far in advance of the United States in this experiment. It was impossible to examine every type of project in this study so I have confined myself to several types in the United States. I have also examined Vienna's experiment in post-war reconstruction since it has been called, by authorities on the subject, …

Appeals In Advertising, Bess Epstein

Bachelors’ Theses

In this thesis, the writer studied the appeals of advertising and the psychology that lies behind them. An attempt was made to dis­ cover what the appeals are based on and the processes that are related to the presentation of the appeals.

The different chapters of the books, given in the Bibliography, were read and notes taken on everything read. From the material thus com­ piled, opinions were assorted and wherever neces­sary, differences in opinion were mentioned. Whatever was believed to need explanation was made clearer by taking examples from the Saturday Evening Post.

This thesis was written with the …

The Ethics Of Advertising, Richard H. Derry

Bachelors’ Theses

One hundred years ago business was largely carried on within the limits or individual communities and consumers were more or less intimately acquainted with producers. At that time there was in the economic proceedure of the country a certain amount of pride in workmanship and flimsiness in products was not tolerated. When a builder erected a house he built it to last; fully realizing that any faulty construction would jeopardize his reputation as a craftsman. And so it was with practically all industries, each town having nearly a complete set of them. There were a few commodities that came from …

The Success Of Direct-By-Mail Advertising In Modern Business, J. Edward Schmidley

Bachelors’ Theses

The modern trend of business is distinctly toward the creation of new business instead or trying by costly competitive methods to divide up among the producers the business already created. The manufacturer must sell his products by giving them value, creating a demand and then giving the retailer aid in selling them. The savage , crushing forces or competition to- day attack more fiercely than ever before . To act at once and to act correctly is the only method to be used by manufacturers in their struggle for existence . All concerns are aggressively striving to out-do each other …

The Place Of The House Organ In The Business World, Joseph W. Berg

Bachelors’ Theses

The business of producing house organs is intimately a part of advertising and is precariously linked up with the problem of salesmanship. More generously house organs are the consolidated specialized effort of producing the wide­ spread use of an advertised product. It is well to consider the construction of this widely misunderstood term involving direct advertising, from the foundation of advertising in general.

Advertising is an art older than history, though in its present· forms it is rather recent. The newest of all its developments, of course, is that phase in which we are most interested since it involves the …

Export Advertising, Walter A. Haise

Bachelors’ Theses

There is a story of a King of Spain who, after making futile attempts to make his subjects fit a common mold so as to be easily governable, gave up his task and became a clock collector. He gathered clocks of every type, shape, and size, from the four corners of the earth. Then he set himself to the task, again a futile one, of making them all tick at exactly the same time. He failed a second time and on his deathbed said: "What a fool I was to try to make my people do what even my clocks …

The Determination Of The Relationship Between The Specific Gravity Of A Wood Pulp Solution And The Percentage Of Dry Pulp It Contains, A. J. Schwalbach

Bachelors’ Theses

In this thesis, an attempt has been made to solve one of the many problems of, the pulp and paper company. The work was carried out in as suitable a manner as possible under laboratpry conditions. These conditions are somewhat different than those present in a paper mill or a pulp mill. The type of beater, the blades of the beater and the rate of speed of the beater blades differ in both cases. This will affect the results.

Marketing Manuscript, Marvin L. Tonkin

Bachelors’ Theses

No abstract provided.