Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Marketing (704)
- Management Information Systems (469)
- Technology and Innovation (341)
- Physical Sciences and Mathematics (338)
- Education (318)
-
- Social and Behavioral Sciences (311)
- Computer Sciences (288)
- Information Security (252)
- Advertising and Promotion Management (236)
- Sales and Merchandising (157)
- Business Administration, Management, and Operations (147)
- E-Commerce (130)
- Communication (121)
- Accounting (117)
- Business and Corporate Communications (111)
- Other Business (106)
- Entrepreneurial and Small Business Operations (92)
- Arts and Humanities (79)
- Engineering (76)
- Medicine and Health Sciences (71)
- Operations and Supply Chain Management (70)
- Higher Education (62)
- Business Law, Public Responsibility, and Ethics (60)
- Curriculum and Instruction (55)
- Finance and Financial Management (52)
- Fashion Business (49)
- International Business (48)
- Arts Management (46)
- Economics (44)
- Keyword
-
- Marketing (56)
- Cybersecurity (54)
- Social media (45)
- Interdisciplinary (34)
- Consumer behavior (33)
-
- Conference program (32)
- Posters (32)
- Presentations (32)
- Undergraduate student research (32)
- Business education (28)
- Advertising (24)
- Trust (17)
- Sustainability (16)
- Artificial Intelligence (15)
- Marketing education (15)
- Marketing strategy (15)
- Pedagogy (15)
- Social Media (15)
- Ethics (14)
- Library marketing (14)
- Library posters (14)
- Library promotion (14)
- READ (14)
- Business (13)
- COVID-19 (13)
- Case study (13)
- Editorial (13)
- Education (13)
- Experiential learning (13)
- Higher education (13)
- Publication Year
- Publication
-
- Atlantic Marketing Association Proceedings (451)
- Atlantic Marketing Journal (263)
- Faculty Articles (246)
- The African Journal of Information Systems (169)
- Journal of Cybersecurity Education, Research and Practice (166)
-
- KSU Proceedings on Cybersecurity Education, Research and Practice (89)
- Journal of Executive Education (82)
- African Conference on Information Systems and Technology (50)
- Doctor of Business Administration Dissertations (45)
- Dissertations, Theses and Capstone Projects (42)
- Symposium of Student Scholars Program Books (33)
- Symposium of Student Scholars (25)
- Library Marketing Materials (21)
- PhD in Business Administration Dissertations (18)
- Proceedings of the Cognitive Innovation Conference (CognoCon) (10)
- ENGL 1102 Showcase (9)
- The Southeastern Librarian (9)
- Georgia Library Quarterly (8)
- KSU Distinguished Course Repository (8)
- Journal of Global Initiatives: Policy, Pedagogy, Perspective (7)
- The Kennesaw Journal of Undergraduate Research (7)
- Atlantic Marketing Association Student Proceedings (6)
- Transforming Libraries for Graduate Students (6)
- Graduate Scholarly Works (5)
- Published and Grey Literature from PhD Candidates (5)
- Dissertations (4)
- Doctor of Data Science and Analytics Dissertations (3)
- Emerging Writers (3)
- Master of Arts in Professional Writing Capstones (3)
- The Investigator Research Magazine (3)
- Publication Type
- File Type
Articles 271 - 300 of 1815
Full-Text Articles in Business
Damned If You Do, Damned If You Don’T: Booking Channel Attribution In Hospitality, Retail, And Food Services, Scott M. Widmier
Damned If You Do, Damned If You Don’T: Booking Channel Attribution In Hospitality, Retail, And Food Services, Scott M. Widmier
Atlantic Marketing Association Proceedings
No abstract provided.
Service Quality Assessment Of Disparate African American Heritage Trails Using The Servqual Model, Jerome Christia
Service Quality Assessment Of Disparate African American Heritage Trails Using The Servqual Model, Jerome Christia
Atlantic Marketing Association Proceedings
No abstract provided.
When Digital Engagement Builds Trust: Exploring Buyer Responses To Salesperson Social Media Use, Chris Nelson, Lauren Atchley
When Digital Engagement Builds Trust: Exploring Buyer Responses To Salesperson Social Media Use, Chris Nelson, Lauren Atchley
Atlantic Marketing Association Proceedings
No abstract provided.
The Impact Of Alumni Engagement: Exploring Perceived Value And Alumni-University Identification, Martyna Bielskyte, Dominyka Venciute, Ricardo Fontes Correia, Anita Radon, Joseph Reardon
The Impact Of Alumni Engagement: Exploring Perceived Value And Alumni-University Identification, Martyna Bielskyte, Dominyka Venciute, Ricardo Fontes Correia, Anita Radon, Joseph Reardon
Atlantic Marketing Association Proceedings
No abstract provided.
Examining The Use And Perceived Benefits Of Artificial Intelligence Tools In Higher Education: Student Perspectives, Musa Pinar, Haydar Cukurtepe, Aysegul Yayimli, Faruk Guder
Examining The Use And Perceived Benefits Of Artificial Intelligence Tools In Higher Education: Student Perspectives, Musa Pinar, Haydar Cukurtepe, Aysegul Yayimli, Faruk Guder
Atlantic Marketing Association Proceedings
No abstract provided.
Illuminating Key Teamwork Skills With Case Studies To Increase Student Satisfaction, Kelly Green Atkins, Michelle S. Freeman
Illuminating Key Teamwork Skills With Case Studies To Increase Student Satisfaction, Kelly Green Atkins, Michelle S. Freeman
Atlantic Marketing Association Proceedings
No abstract provided.
Beauty In The Ai Of The Beholder: Exploring Human And Machine Assessment Of Creative Work, Melissa Clark
Beauty In The Ai Of The Beholder: Exploring Human And Machine Assessment Of Creative Work, Melissa Clark
Atlantic Marketing Association Proceedings
No abstract provided.
Building Career Readiness In A Marketing Research Classroom, Elizabeth C. Alexander
Building Career Readiness In A Marketing Research Classroom, Elizabeth C. Alexander
Atlantic Marketing Association Proceedings
No abstract provided.
More Insight, More Impact: Co-Teaching As A Catalyst For Engagement In Sales Education, William Bergman Mr., Jeffrey Carlson Dr.
More Insight, More Impact: Co-Teaching As A Catalyst For Engagement In Sales Education, William Bergman Mr., Jeffrey Carlson Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Exploring The Benefits Of Marketing Certifications In Higher Ed, Michelle Carpenter
Exploring The Benefits Of Marketing Certifications In Higher Ed, Michelle Carpenter
Atlantic Marketing Association Proceedings
No abstract provided.
Teaching Social Marketing Concepts Through Prosocial Behavior Lenses, Bela Florenthal
Teaching Social Marketing Concepts Through Prosocial Behavior Lenses, Bela Florenthal
Atlantic Marketing Association Proceedings
No abstract provided.
Addressing The Genai Proficiency Gap In Marketing Education: A Multi-Dimensional Assessment Framework, Denny Mccorkle, Memo Diriker, James Reardon
Addressing The Genai Proficiency Gap In Marketing Education: A Multi-Dimensional Assessment Framework, Denny Mccorkle, Memo Diriker, James Reardon
Atlantic Marketing Association Proceedings
No abstract provided.
Slowing Down Fast Fashion With A Closet Inventory Project, Melissa Clark
Slowing Down Fast Fashion With A Closet Inventory Project, Melissa Clark
Atlantic Marketing Association Proceedings
No abstract provided.
Preventive Health Care Information Acquisition Via Social Media: A Generational Cohort Analysis, Terry Stringer Damron, Joe Cangelosi
Preventive Health Care Information Acquisition Via Social Media: A Generational Cohort Analysis, Terry Stringer Damron, Joe Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Generational Differences In Smartphone Health App Use, Terry Stringer Damron, Joe Cangelosi
Generational Differences In Smartphone Health App Use, Terry Stringer Damron, Joe Cangelosi
Atlantic Marketing Association Proceedings
No abstract provided.
Healthcare Facility Distribution And Utilization Of Tertiary Services: The Case Of Korea, Thomas L. Powers, Seongwon Choi
Healthcare Facility Distribution And Utilization Of Tertiary Services: The Case Of Korea, Thomas L. Powers, Seongwon Choi
Atlantic Marketing Association Proceedings
No abstract provided.
Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising On Preventive Health Care Engagement: The Moderating Role Of Age, Loneliness, And Health Anxiety, Sanjay Puligadda, Terry Damron
Maladaptive Influences Of Direct-To-Consumer Pharmaceutical Advertising On Preventive Health Care Engagement: The Moderating Role Of Age, Loneliness, And Health Anxiety, Sanjay Puligadda, Terry Damron
Atlantic Marketing Association Proceedings
No abstract provided.
Crime, Consumers, And Clustering: A Geomarketing Analysis Of Retail Behavior Across Urban Markets, Mark J. Sciuchetti Dr., Jianping Huang
Crime, Consumers, And Clustering: A Geomarketing Analysis Of Retail Behavior Across Urban Markets, Mark J. Sciuchetti Dr., Jianping Huang
Atlantic Marketing Association Proceedings
No abstract provided.
Geofencing In Action, Courtney E. Craven
Geofencing In Action, Courtney E. Craven
Atlantic Marketing Association Proceedings
No abstract provided.
From Mercedes Benz Stadium To The Staples Center: A Cross-League Analysis Of Stadium Naming Rights Brand Affinity In Professional Sports, Darin White
Atlantic Marketing Association Proceedings
No abstract provided.
Tuning Up The Brand: Thematic Music And Consumer Perceptions In Online Retail, Victoria Passyn, Lisa Montgomery
Tuning Up The Brand: Thematic Music And Consumer Perceptions In Online Retail, Victoria Passyn, Lisa Montgomery
Atlantic Marketing Association Proceedings
No abstract provided.
Acquiring Marketing Skills Through Experience Learning, Rui Aray Chen, Ceyhan Ck Kilic, Tara Whitson, Chris Y. Shao
Acquiring Marketing Skills Through Experience Learning, Rui Aray Chen, Ceyhan Ck Kilic, Tara Whitson, Chris Y. Shao
Atlantic Marketing Association Proceedings
No abstract provided.
Sustainable Or Stylish? Exploring The Ev Adoption Gap In Marginalized Markets, George W. Stone, Kirsten Passyn, Joe Huscroft
Sustainable Or Stylish? Exploring The Ev Adoption Gap In Marginalized Markets, George W. Stone, Kirsten Passyn, Joe Huscroft
Atlantic Marketing Association Proceedings
No abstract provided.
The Impact Of Big Data Analytics Powered By Artificial Intelligence On Supply Chain Resilience And Corporate Social Responsibility, John Dickens, Hasan Uvet, Antonina Bauman, Sally Hiott
The Impact Of Big Data Analytics Powered By Artificial Intelligence On Supply Chain Resilience And Corporate Social Responsibility, John Dickens, Hasan Uvet, Antonina Bauman, Sally Hiott
Atlantic Marketing Association Proceedings
No abstract provided.
The Past, Present, And Future Of Managing Seafood Supply Chain For Life Below Water (Un Sdg 14), Jiyoon An
The Past, Present, And Future Of Managing Seafood Supply Chain For Life Below Water (Un Sdg 14), Jiyoon An
Atlantic Marketing Association Proceedings
No abstract provided.
Blue Mind: Can Experiences Near The Ocean Inspire Transcendent Emotions That Lead To Consumer Creativity?, Christy Ashley, Jason D. Oliver
Blue Mind: Can Experiences Near The Ocean Inspire Transcendent Emotions That Lead To Consumer Creativity?, Christy Ashley, Jason D. Oliver
Atlantic Marketing Association Proceedings
No abstract provided.
Consumer Entitlement And Consumer Expectations, Tommy Hsu, Chris Y. Shao
Consumer Entitlement And Consumer Expectations, Tommy Hsu, Chris Y. Shao
Atlantic Marketing Association Proceedings
No abstract provided.
Emotion Is Dead, But Can Persuasion Survive? The Effect Of Ai-Generated Reviews In Digital Marketing On Consumer Trust, Jianping Huang, Mark J. Sciuchetti Dr.
Emotion Is Dead, But Can Persuasion Survive? The Effect Of Ai-Generated Reviews In Digital Marketing On Consumer Trust, Jianping Huang, Mark J. Sciuchetti Dr.
Atlantic Marketing Association Proceedings
No abstract provided.
Lgbtq Inclusive Tourism Advertising And Purchase Intention, Ilgim Benoit, Jeffrey Foreman
Lgbtq Inclusive Tourism Advertising And Purchase Intention, Ilgim Benoit, Jeffrey Foreman
Atlantic Marketing Association Proceedings
No abstract provided.
The Role Of Disclosure And Message Characteristics In Sponsored News Recognition, Attitude, And Click Intention: Research Questions And Methodological Approach, Cynthia B. Hanson
The Role Of Disclosure And Message Characteristics In Sponsored News Recognition, Attitude, And Click Intention: Research Questions And Methodological Approach, Cynthia B. Hanson
Atlantic Marketing Association Proceedings
No abstract provided.